YEOMAN REYKJAVIK

Hildur Yeoman is a Reykjavik-based womenswear label. Hildur is known for her storytelling and her illustrations. She creates a new, enchantment filled universe for each collection she produces, with each one telling a new story. The stories range from everything between Icelandic herbs and witchcraft to tales of her biker chic grandmother who travelled across the United States with a motorcycle gang. Yeoman's magical prints and traditional Icelandic handcraft techniques form the core of the brand, and she interprets them in new and exciting ways.