Pre-Listing Packet presented by Matthew Jensen

MatthewJensen

303.819.6494

mjensen@wkre.com

www.matthewjensen.wkre.com

Mat t h ew Jen sen

I?M LOCAL

As a native of Boulder,I have been privileged to witness this com m unity blossom into one of the m ost wonderful and unique places to live,work,and play. No m atter where I travel,who I m eet,or what adventures I take,the powers of this m agical place always draw m e back

PERSONAL CONNECTIONS

In both m y personal life and professional career I have always had a passion for this com m unity and those who call it hom e.The results of this passion have helped m e tocreate som e am azing and lasting connections with m any wonderful people. As a m em ber of the WK Real Estate team ,I am blessed with the opportunity to m ake even m ore lasting relationships,and have a huge and positive im pact on people?s lives I am extrem ely grateful to work with a com pany whose passions are so com pletely in line with m ine

TRUST

Earning som eone?s trust is som ething that I take very seriously,and I believe that trust is earned through being honest,operating with the utm ost integrity,and developing am utual respect for one another There is no greater honor than for you to instill your faith and trust in m e to help you find the hom e that best fits your needs,or work to find a buyer for a hom e that you?re selling I recognize the m agnitude of these decisions I don? t take them lightly,and I look forward to any opportunity I m ight have to earn your confidence and trust

303 819 6494

m jensen@wkre com

www m atthewjensen wkre com

TEAM WORK

WK Real Estate fosters an environm ent of team and support that is unique to real estate firm s in the area.When you hire m e,you?re hiring the whole team . From brokers with over 40 years of experience,to our full service relocation team and transaction coordinators ? our team has an extrem ely diverse set of services With over 40 years of experience in the Boulder area,WK Real Estate also has a solid group of businesses and individuals invested in helping m ake your sale or purchase successful

COMMUNITY INVOLVEMENT

As a collegiate athlete,I find it extrem ely im portant to be a part of a winning and successful team It?s why I chose WK Real Estate,but it?s also why I have chosen to be so involved with the Boulder Cham ber of Com m erce I sat as the President of the Bolder Young Professionals from 2013-2016,participated in the Com m unity Foundation Leadership Fellows program ,am currently a Cham ber Am bassador,and in 2015 I was nam ed one of Boulder County?s top Forty under 40 young professionals by Biz West Magazine From professional developm ent and networking opportunities,to com m unity service projects,I have been able to m ake som e very positive change in this com m unity These efforts have also helped m e to develop a huge network of local people and businesses that are willing to support m e,m y efforts and m y career All of these things allow m e to aid and support m y clients before,during,and even after we work together. .

Matthew Jensen

BROKER ASSOCIATE

303.819.6494

m jensen@wkre.com

www.m atthewjensen.wkre.com

W ELCOME TO WK REAL ESTATE

Established in 1976,WK Real Estate is the largest independently owned,full-service real estate com pany in Boulder County From our inception, we have been com m itted to helping residential, corporate and com m ercial clients find the perfect property Our brokers are chosen for their proven expertise,deep knowledge of Boulder County and beyond,and unwavering passion for connecting people with the right properties and the best resources

WK Real Estate blends the best of big firm s and boutique agencies, delivering world-class service with a personal touch We boast an extensive international network,integration of the m ost current technology,and m em bership in m any of the industry?s m ost prestigious organizations

WK Real Estate has an outstanding reputation for m arketing distinguished properties,and for sales professionals who offer specialties in residential,m ountain,farm and ranch locations in Boulder,Longm ont and the surrounding com m unities We also proudly m aintain an international real estate presence through our strategic alliances We invite you to read on to learn m ore about us and how we can help you, when it com es to real estate

WHAT'S YOUR PASSION?

At WK Real Estate,that?s an easy question to answer While som e say our industry is about buying and selling houses,we believe it?s about finding and creating new hom es That?s our passion And for m ore than 45 years,it has been the driving force behind everything we do

BOULDER OFFICE

LONGMONT OFFICE

OUR MISSION

At WK Real Estate,our m ission is to enhance the quality of life in Boulder and surrounding counties through real estate Our clients are our prim ary focus We work tirelessly to m eet and exceed your expectations

PROFESSIONALISM

WK REAL ESTATE WAS BUILT ON 5 CORE PRINCIPLES

We em bracethese values every day with passion and energy.

INTEGRITY RELATIONSHIPS

WK Real Estate?s adherence to these principles is continually revealed though our unparalleled personal service and a nurturing business environm ent that prom otes long-term financial success We are leaders in the com m unities we serve and live in The spirit of giving back is fundam ental to everything we do In fact, our agents annually participate in m ore than 100 volunteer events and organizations

THE W K REAL ESTATE TEAM

As an independently owned com pany,WK Real Estate takes great pride in providing highly personalized service to lifetim e clients That com m itm ent begins and ends with an im pressive team of sm art,seasoned agents

OUR BROKERS

WK Real Estate seeks out the best and brightest brokers around.Our agents average m ore than 15 years of experience in real estate.They com e from diverse backgrounds and draw on a wealth of knowledge.We encourage a culture of collaboration.Our agents rely on their colleagues to ensure the needs of every client are m et.

When it?s all said and done,what you give back m atters m ost This is a guiding principle at WK Real Estate Our roots run deep in the com m unities we serve Our agents see the big picture and actively work to m ake the world a better place for their neighbors,friends and fam ilies

THE WK REAL ESTATE LEADERSHIP TEAM

No real estate com pany in Boulder County can m atch the com bined experience of the WK Real Estate Leadership Team

Chairm an and founding partner Lew Kingdom is a Certified Residential Specialist (CRS) and a Certified Real Estate Broker Manager (CRB), and has earned National Association of REALTORS® Green Designation (GREEN)

President Dan Kingdom has been recognized as REALTOR® of the Year and has also logged two term s as Director for the Colorado Association of REALTORS® (CAR)

Executive Vice President,Mark Reuter,has over 20 years of residential real estate experience as a m anaging broker, agent/broker,and instructor in Colorado.

OUR RELOCATION TEAM

WK Real Estate has been in the relocation business for m ore than 30 years,longer than anyone else in the area In fact,we are the only agency in Boulder County to have a Certified Relocation Professional (CRP) on staff and a team dedicated specifically to this segm ent of the industry

OUR SUPPORT TEAM

WK Real Estate is one of the few agencies in Boulder County that em ploys a full-tim e support team , including a Front Desk Coordinator,Graphic Designer and Transaction Coordinators This added layer of adm inistrative support allows our agents to focus on the things they do best,while m aking the buying and selling process easier and m ore efficient for our clients

OUR MARKETING TEAM

WK Real Estate has established itself as a leader when it com es to effective, targeted m arketing Our easy-to-use website (www wkre com ) features cutting-edge technology that showcases properties of all shapes and sizes In addition,the WK Real Estate Marketing Team includes specialists devoted to Social Media and Digital Marketing

Dan Kingdom Broker / Owner

Mark Reuter Executive Vice President Lew Kingdom Broker / Owner

BOULDER COUNTY & BEYOND

WK Real Estate serves clients all over the greater Front Range area and Metro Denver.

We m aintain offices in Bould er and Lon g m on t ,but our reach extends far beyond

LEADING REAL ESTATE COMPANIES OF THE WORLD

WK Real Estate's reach is truly global,thanks in part to our m em bership in Leading Real Estate Com panies of the World® (LeadingRE),an invitation-only network of m ore than 550 agencies in 70+ countries around the globe In total,LeadingRE has over $353 billion in global real estate sales volum e,and its m em bers have the #1 m arket share in m ore top m arkets than any other real estate network

WK Real Estate?s affiliation with LeadingRE is of great benefit to our clients For clients m oving out of our local area, LeadingRE?s website features powerful tools to search hom es in locations all over the country and around the world

RELOCATION

SERVICES

WK Real Estate was the first com pany in Boulder County to recognize the specialized services and support that relocating clients require Since 1987 our skilled and knowledgeable staff has worked with thousands of individuals and num erous local and global corporations to ease the transition of relocation in or out of the area

W E?RE LOCAL, W E?RE GLOBAL

As an affiliate of Leading Real Estate Com panies of the World®,our brokerage is a local and global m arket leader that works on your behalf Through world-class resources and connections,our associates and award-winning Relocation Departm ent provide our clients with truly exceptional real estate experiences anywhere in the world.

SERVICES

Our extensive array of individual and corporate relocation services includes:

- Personalized Client Needs Assessm ent

- Custom ized Relocation Materials

- Area Orientation Tours

- Cost of Living Analysis

- Hom e Finding

- Current Hom e Market Analysis

- Hom e Sale Assistance - Local or Other

- Household Goods Move Referrals

- Settling-In Services

- Rental Assistance

- Tem porary Housing

- Relocation Policy Consultation

Our Full-Tim e Relocation Team Exp erien ced Profession als

WK Real Estate is consistently recognized and awarded for our outstanding work and contributions to the Leading Real Estate Com panies of the World® network

WK?s Relocation Departm ent proudly holds the RELO Quality Certification® (RQC) Currently only 28 of the 550 firm s in the worldwide network have been awarded this m ost prestigious certification WK Real Estate is currently the only firm in the North Metro Denver,Boulder and Northern Colorado area to receive this prestigious credential

With over 30 years of com bined relocation and real estate experience,WK?s Relocation Departm ent is the area?s m ost experienced and only full-tim e and non-selling team

Additionally,our VP Corporate Services & Relocation is the area?s only Certified Relocation Professional®,accredited by the Worldwide Em ployee Relocation Council®.

PAM METZGER, CRP, GDS

Vice President Corporate and Relocation Services

DIANA CARDENAS, GRP

Relocation & Referral Coordinator

LUXURY REAL ESTATE

Luxury Port folio In t ern at ion al®

Luxury Portfolio International is the luxury face of Leading Real Estate Com panies of the World and facilitates exposure for our listings to the largest possible audience of affluent consum ers outside of our local m arket

Som e n ot ab le st at ist ics t h at at t est t o t h e ad van t ag es of t h is affiliat ion are:

- Over $58 billion in global luxury property listings on 6 continents

- More listings over $1m illion than any other real estate network or franchise

- 39 m illions consum er im pressions through brand and property cam paigns in print and digital advertising

- 2 3 billion pageviews for online listing exposure with syndication partners

- 12 3 billion im pressions through listing coverage and thought leadership in press and social m edia

QUALITY

Our clients expect and deserve exceptional care and service Only 20%of applicants to Luxury Portfolio International qualify for m em bership,and even less are accepted.WK Real Estate m eets the highest standards of quality, expertise and perform ance.

CONNECTIONS

Our network connects us and our clients with trusted partners, luxury experts and global m arket leaders in 800+ cities With Luxury Portfolio international?s proprietary research,we truly understand how to identify and connect with affluent consum ers

REACH

Through LuxuryPortfolio com our clients?properties syndicate to a curated selection of online m arketing channels designed to reach affluent buyers We utilize additional sophisticated digital and print advertising tools to strategically prom ote luxury properties worldwide

THE HOME SELLING PROCESS

The tim e fram e between going under contract and closing on your hom e is generally 4 - 6 weeks

Meet W it h List in g Ag en t

1

2

- Review Com parative Market Analysis

- Set Listing Price

- Sign Listing and Agency Contracts

Mark et Your Hom e

- Prepare your property for sale

- Put your property on the m arket

- Show your property to potential buyers

Neg ot iat e Th e Deal

3

- Investigate the offer(s)

- Decide which offer is best and negotiate term s that work for you

- Accept an offer

- Talk with the lender to avoid surprises during the transaction

Navig at e Th e Con t ract s

4

5

- Undergo buyer inspection of the property

- Conduct title exam

- Procure title insurance

- Confirm buyer financing - ie , appraisal,underwriting and loan approval

Com p let e Th e Closin g

- Review all docum ents

- Transfer the title

- Create the lender's lien

Con g rat ulat ion s!

You?ve sold your hom e?

Transfer possession to the new owner

MARKETING YOUR HOME

PROFESSIONAL HD PHOTOGRAPHY & VIRTUAL TOUR

Capturing the essence of your hom e in a visual form at reveals the true story behind the words It gives a potential buyer a canvas in which to im agine their new purchase,and gives you an opportunity to showcase the best features and aspects of your property

TRADITIONAL MARKETING

We em ploy all the traditional m ethods,including MLS input,print advertising, yard signs,open houses and direct m ail m arketing These m ethods will help you catch the eye of prospective buyers out adm iring their favorite neighborhoods

MARKETING YOUR HOME

PRINT MARKETING

Print m arketing can be a very beneficial way to target certain buyers Materials such as postcards and brochures will help your property stand out,providing inform ation and details that prospective buyers want to know

W KRE W EBSITE

Direct Mail Marketing

LOCAL NEW SPAPER ADVERTISING

Property Brochures

Your hom e m ay be featured in WK Real Estate?s section in your local area newspapers, providing visibility to weekend readers

Your hom e will be featured on our award-winning website, www wkre com New listings are displayed in our featured section,and our hom e search function is the first thing visitors see when viewing our hom epage

MARKETING YOUR HOME

TARGETED LISTING SYNDICATION

WK Real Estate goes well beyond standard online m arketing m ethods to achieve m axim um exposure for your property We syndicate all of our listings so that your hom e appears on the m ost frequented property websites such as Zillow com ,Realtor com , Redfin com ,Hom escom , LeadingRE com and m ore

and m ore!

INDIVIDUAL PROPERTY W EBSITE

WK Real Estate provides custom izable websites that enable us to showcase a property in greater detail There are no lim itations on the inform ation we can present - em bedded videos and full screen im ages bring a hom e to life Interested buyers can schedule a showing directly in just a few clicks

ADW ERX ADVERTISING

Adwerx advertises your property on hundreds of top websites,targeting people who have visited real estate related websites and potential buyers within a certain geographic location of your choice

MARKETING YOUR HOME

FACEBOOK ADVERTISING

WK Real Estate em ploys Facebook and Instagram ads to prom ote properties to social m edia users,reaching specific target audiences Ad viewers can click on the ad and be redirected to the property website to see details

SOCIAL MEDIA MARKETING

WK Real Estate is also the only real estate firm in the area with a full-tim e Social Media Specialist Am ong the channels we use are Facebook,Instagram , Pinterest,Twitter,LinkedIn and YouTube

CAROUSEL AD

Online presence is essential to m arketing properties in today?s digital clim ate WK Real Estate enters all new residential listings into a weekly carousel ad that uses an advanced algorithm to target potential hom e buyers based on browsing behavior,content consum ed,site visits,online purchases and m any other factors The ad then shows on the hom e buyers?favorite websites such as ESPN com , CNN com or Facebook

Mark et in g Plan

- Pricing - I will assist you with the pricing of your hom e based on a com petitive m arket analysis.This will help you set the best price on your hom e so that it will sell within your tim e fram e.

- Staging - I will assist you with preparing your hom e for sale.At this tim e I will recom m end repairs/m aintenance or other im provem ents to contribute to a good first im pression. I will bring in a professional stager for a 2 hour consultation prior to the hom e being put on the m arket

- Referrals -I will provide referrals to com petent m aintenance workers and contractors,and if necessary,coordinate their work This can be especially convenient if your hom e is vacant or you are out of town

- WK sign - I will place one of WK?s signs on your property

- Multiple Listing Service (MLS) - I will enter your hom e?s inform ation into both the Boulder and Denver MLS system sThere will be 35 photos (m axim um allowable am ount) of your hom e placed on these sites I will enter the property with accurate,com plete and appropriate inform ation

- Color Brochures - Brochures will be generated for potential buyers to pick up inside your hom e

- Brochure Box - A brochure box will be placed on the WK sign It will be stocked with extra brochures and refilled as needed

- Lockbox - I will place a lockbox on your property to increase showings and provide you with security

- Internet Advertising - www realtor com ,www wkre com ,www coloproperty com , and m y website

- Advertising - Your hom e will be advertised m onthly in the Daily Cam era newspaper,on the WK website and on m y website

- Who?s Who in Luxury Real Estate - WK advertises luxury real estate in this m agazineEstates West(www luxuryrealestate com )

- Newspaper Advertising - Daily Cam era for Open House and New Listing ads I have the opportunity to place an ad in the Wall Street Journal every three m onths

- Virtual Tour - A virtual tour of your hom e will be ordered This tour will be accessible from websites such as Realtor com , wkre com ,Coloproperty com and Iresiscom as well as m y website.Many buyers use tools such as the internet to find a prospective house.

- Individual Property Website -Your hom e will have a personal website that is specific to only your property.A sign rider will be added to the WK sign directing people to the website.The website will also be added to the brochure and any ads that are run.

- Mailing - The brochure for your hom e will be m ailed to the top selling agents in Boulder and Denver (if applicable)

- Postcards - ?Just Listed?postcards will be m ailed out to your neighbors and to m y client m ailing list

- Prospects - I will search the MLS system to m atch your property with prospects and contact the agents working with those buyers

Mark et in g Plan (continued)

Feedback/ Showing Follow-up - Em ails will be sent to agents with a follow-up call after showings to get their feedback on showings I will call you as soon as I receive feedback

- Relocating - I will help you with relocating with the assistance of our on-site relocation specialist who can help you relocate to any area in the world or I will work with your Buyer?s Agent.

- Offers - I will advise you on all offers for your property and negotiate term s and prepare all contracts and docum ents necessary to com plete the transaction All paperwork will then be delivered to the lender,appraiser,attorney,other realtor, etc

- Hom e Owner Association? I will contact the Hom e Owner Association and order the Bi-laws,financials and m inutes that are required for the Buyer

- Pre-Title Com m itm ent - This will be ordered at m y cost to reduce your risk of any title problem s at closing

- Im provem ent Location Certificate - After acceptance of contract,an Im provem ent Location Certificate will be ordered to be sure that there are no encroachm ents on the property

- Inspections -Assist in ordering septic or well inspections when necessary Assist with the Boulder County Septic Sm art program certification as needed

- Hom e Inspection -Help resolve inspection issues I will provide referrals to com petent m aintenance workers and contractors,and if necessary,coordinate their work to get the inspection item s com pleted quickly and at a reasonable cost

- Contract Dates - Confirm that all conditions on sales contract are com pleted on tim e (hom e inspection services,title inform ation,earnest m oney,appraisal, m ortgage processing and so on).

- Progress - I will com m unicate with you frequently so you know what is going on and where we are in the process.I am very accessible at all tim es.

- Closing Costs - Provide estim ate of closing costs

- Closing - I will attend closing with you

UNDERSTANDING MARKET VALUE PRICING YOUR HOME ACCORDINGLY

The im portance of accurately pricing a hom e for sale can? t be overstated Properties that fall within m arket range generate m ore showings and offers,and ultim ately sell in a shorter period of tim e WK Real Estate relies on a variety of industry indicators,plus our own knowledge of the m arketplace,to price your listing to ensure m axim um exposure and a satisfactory sale

Th e 5 fact ors t h at in fluen ce t h e sale of a h om e:

Locat ion

1 Price

2

Does the com m unity offer what a prospective buyer is looking for in term s of schools, em ploym ent opportunities,shopping, churches,etc ?

Is the hom e priced com petitively based on current m arket conditions?

3

3

4

What issues are you open to negotiating and where will you stand firm?

Con d it ion

Does the appearance of the property attract buyers or discourage them?

4 Ag en t

4 5 Term s

Is your agent experienced,knowledgeable and accessible? 5

PRICING YOUR HOME

THE RANGE OF VALUE FOR YOUR HOME

$Market your home at the price that's in your best interest to sell within your time frame. By creating high demand for your home with a competitive price as soon as it goes on the market, you'll have the best chance of selling quickly and at the most advantageous price.

CONTROLLINC SALABILITY

As the seller you control salability with:

Condition of the property

you will consider

The

controls value through:

THE DANCERS OF OVERPRICINC

An asking price that is beyond market range can adversely affect the marketing of a property. Fewer buyers are attracted and fewer offers are received.

Marketing time is prolonged, and the initial marketing momentum is lost.

The property attracts "lookers" and helps competing houses look more appealing by comparison.

A property that sells above true market value may not appraise at that level, and the buyers may not be able to secure a loan.

The property may sell eventually below market value.

PREPARING YOUR HOME FOR SHOW INGS

At WK Real Estate,we encourage our clients to m ake the sm all investm ents of tim e and m oney that give their properties an edge over other listings

CURB APPEAL

- Clean and clear the entrance

- Polish the door knob and check that the doorbell works

- Mow the lawn,trim bushes and shrubs,and weed and edge gardens

- Paint the exterior,trim and front door as needed

INTERIOR TOUCHES

- Replace broken light bulbs

- Oil squeaky hinges

- Clear stairs,hallways,counters and other surfaces,including baseboards.

- Place excess furniture in storage

- Straighten up closets

- Sham poo the carpets

- Wipe down m ajor appliances

BUYING ATMOSPHERE

- Be absent for any showing

- Take your pet with you, keep it outside or crate it

- Place flowers at front entrance

- Create a pleasing fragrance (but no potpourri)

- Rem ove personal artwork from walls,doors and refrigerator

- Turn on lights,and open blinds and shades during the day

- Keep the sidewalk and driveway clear of any debris or snow

- Repair broken gutters and eaves

- Clean all bathroom s and windows

- Fix leaky faucets and running toilets

- Repair cracked plaster

- Tidy up the basem ent,garage, pantry and crawl spaces

- Touch up interior paint as needed

- Stage with artwork and furniture

- Lim it the num ber of fam ily photos in the house

- Light the fireplace during the winter.

- Turn ceiling fans on low during the sum m er

- Turn on soft background m usic

- Put place settings on the dining room table

PREPARING YOUR HOME FOR INSPECTION

Just as first im pressions are im portant when showing your hom e,the sam e is true when your property is under contract and ready for inspection Again, sm all investm ents of tim e and m oney can m ake a big difference

At W K Real Est at e, our g oal is t o rein force t o t h e h om e in sp ect or w h at t h e b uyers lik ed ab out your p rop ert y in t h e first p lace

Here are som e h elp ful sug g est ion s:

- Clean the house and straighten up

- Make sure all utilities (electric, gas, water) are on, even if property is vacant

- Clear access to attic and crawlspace entries

- Clear away item s that are stored near the furnace and water heater.

- Unlock or leave keys to locked areas.

- Prepare the exterior of the hom e such as trim overgrown bushes and tree lim bs, clean gutters and rem ove item s or debris from around foundation

- Replace any burned out light bulbs or bad switches and fixtures

- Check that sm oke detectors and carbon m onoxide (CO) detectors are installed and working

- Em pty any appliances included in the sale such as dishwasher or washer/dryer

- Rem ove or secure pets during the inspection

- Leave out any repair docum ents

- Be ready at the scheduled tim e and plan to be out of the hom e for 3 hours m inim um .

- Turn off any alarm system

- Consider having a pre-listing inspection to address any concerns about the condition of your hom e

SERVICES AND FEES

It is t h e p olicy of W K Real Est at e ag en t s t o ch arg e a p rofession al fee of 6% of t h e sales p rice of t h e p rop ert y

We cooperate with other real estate com panies and agents and encourage them to show your property to buyers with whom they are working If they show the property to the buyer,we pay them a cooperative com m ission that is included in the 6%fee

SERVICES SUMMARY:

Ad vert isin g

- Social Media

- Newspaper ads

- Internet

- Magazines

- Full color brochures

- Adwerx & Carousel banner ads

- In-office postings and prom otion

- Personal postings and prom otion

Mailin g s

- Postcards

- Letters

- Em ail m arketing

List in g Services

- MLS ? Northern Front Range?IRES,Denver and statewide with REColorado and Cooperative MLS

In t ern et / W eb sit e

- Virtual hom e tours

- Hom e photographs/descriptions

- New listings rotation on wkre com

- MLS search with real tim e updates for local and national listings

- Individual property websites

Sh ow in g s Ad m in ist rat ion

- Single point of contact for coordination (through ShowingTim e)

- Database security checks to verify license for agents showing property

Coord in at ion

- Scheduling of showings,inspection and appraisal

- Collection of feedback from showings

- Updates throughout process

Op en Houses

- Available upon request,with advertisem ent in newspaper (printed and online),MLS syndication and websites

- Hosted by WK Real Estate REALTOR®

Con t ract /Closin g Services

- Your advocate throughout the contract process

- Contract preparation and negotiation

- Inspection negotiation

- Professional advice related to benefits and risks of transaction

- Managem ent of contract deadlines

- Review of closing docum ents

- Attendance at closing

- Cooperative com m ission 2 8% (WK Real Estate policy)

- Risk m anagem ent

- Errors and om issions insurance