COVER STORY: POWER IN THE BRIEF
What is teamm8 doing to distinguish itself from the rest of the athletic wear collections on the market today? We’re unleashing fashion forward and stylish athletic wear that takes guys from the gym to a lunch date or to just hanging around all day. Are teamm8’s underwear rises lower than most briefs? We do keep a low rise to all our briefs, but not ridicu lously low. Comfort is our number one design rule and if the rise is too low then the brief is just not comfortable to wear all day. What kind of man is teamm8 catering to? The savvy, style conscious guy who has an interest in body image and fashion but is not obsessed by it. He just wants to feel and look good in his own skin. I always TBZ iBU UFBNN ZPV BSF UIF TUBS QMBZFS BOE XF BSF ZPVS support team.â€? How would you describe the 2012 summer collection? Definitely our best yet. It’s bold, it’s wearable and it’s versatile ‌ we’re all very excited about it. The new underwear line is super sexy. We’ve gotten a little darker this season. We certainly noticed that. While most designers went for brighter summer colors, you chose darker, sinister shades. I love to play with color. I spend a lot of time trying combinations that feel and look fresh and exciting. For this season, I wanted colors that conveyed an even mix of strength and masculine vulnerability. The campaign images reflect that. 5IF TIPPU GFBUVSFT FY 'SFODI 'PSFJHO -FHJPO SFDSVJU .BUU We shot in a dingy dilapidated basement and asked the ZFBS PME UP DIBOOFM IJT EBZT JO UIF -FHJPO UP TIPX VT the power and strength he holds within. Is ‘Power’ the theme of your summer line? Yes, power is something all men want. What advantages does a smaller company like teamm8 have over the bigger brands? How is teamm8 using the advantages to its power? 4NBMMFS CPVUJRVF DPNQBOJFT MJLF UFBNN FOKPZ UIF MVY ury of dancing to the beat of their own drum. Decisions are made and acted upon quickly. We’re not dragged down by big corporate influences and strategies. We also take big risks. teamm8 was founded on a huge risk. I believe you achieve nothing without playing life that way, and that’s exactly how we approach everything IFSF BU UFBNN :PV XPSL IBSE ZPV FOKPZ UIF CFOFĂĽUT 7JTJU -B+PDL DPN UP QVSDIBTF UFBNN
13 | wire magazine | issue #21, 2012 | www.wireweekly.com | facebook | twitter
Michal Nicolas The creative mastermind behind the men’s sportswear label teamm8