

MEIJER STATE GAMES OF MICHIGAN
Vision Statement
To be the leading influencer in health, wellness and personal development through sports in the state of Michigan.
Mission Statement
To deliver events and programs that encourage Michigan residents of all ages and abilities to live active and healthy lifestyles.

About
The Meijer State Games of Michigan is the signature event of the West Michigan Sports Commission. We are a 501(c)(3) nonprofit, with the Games beginning in 2010 to run events and programs that encourage Michigan residents of all ages and abilities to live active and healthy lives.
The State Games of Michigan operates a Winter and Summer Games every year. The multi-sport, Olympic style event welcomes athletes of all ages and abilities to compete. Each year 50+ sporting events take place and over 10,000 athletes compete in the State Games of Michigan. Like the Olympics, the Summer Games features an Opening Ceremony for athletes. The State Games of Michigan is a member of the National Congress of State Games and is one of thirty State Games programs in the U.S.
MEIJER STATE GAMES OF MICHIGAN
MEIJER STATE GAMES OF MICHIGAN
OVERVIEW | 2024 DEMOGRAPHICS
OVERVIEW | 2024 DEMOGRAPHICS
Annually:
- 8,085 Athletes
- 63 Sporting Events
- 37 Summer Games
- 26 Winter Games
- 51% of athletes in team sports
- 49% of athletes in individual sports
- Youngest Participant: P. Hewitt, 3, Escanaba, MI (Figure Skating)
- Oldest Participant: F. Haines, 85, Onsted, MI (Track)
Summer Games:
- Gender
- 65% Male
- 35% Female
- Age Breakdown
- 4-9; 3%
- 10-14; 23%
- 15-19; 29%
- 20-29; 15%
- 30-39; 10%
- 40-49; 9%
- 50-59; 5%
- 60-69: 4.5%
- 70-79%; 1.5%
- 80-89%; .5%
Winter Games:
- Gender
- 79% Male
- 21% Female
- Age Breakdown
- 3-9; 17%
- 10-14; 48%
- 15-19; 10%
- 20-29; 8%
- 30-39; 5%
- 40-49; 5.5%
- 50-59; 1%
- 60-69: 3.5%
- 70-79%; 1.5%
- 80-89%; <.5%
Michigan Counties:
81 of 83 Represented

Most Participants:
1) Kent, 2176
2) Ottawa, 511
3) Allegan, 423
4) Muskegon, 304
5) Oakland, 268
6) Kalamazoo, 264
7) Wayne, 258
8) Marquette, 228
9) Washtenaw, 144
10) Van Buren & Macomb, 131



Radio, Billboard, Newspaper Ads, Statewide News Releases
Event Benefits
Logo/Link included on MSGOM website
Logo included on MSGOM shirts, reminder cards, entry confirmation emails and posters
Signage at MSGOM events
Complimentary booth privileges at all MSGOM events
Mention/logo included on video board at MSGOM Opening Ceremonies, if applicable
Social Media Benefits
One (new/continuing)-partner post annually
Monthly partner content social media shares
One Thank-You post annually
Additional Benefits
Category exclusivity
Full-page, full-color ad in yearbook
Sponsored emails to MSGOM database
$1,500 in entries for employees/clients
8 invitations for all MSGOM VIP functions, including MSGOM Opening Ceremony
Complimentary passes to MSGOM Opening Ceremony
First Opportunity to renew


Diamond $15,000
Statewide News Releases
Event Benefits
Premium sport/event sponsorship
Logo/Link included on MSGOM website
Logo/name included on yearbook and MSGOM posters
Signage at sponsored sport/events
Complimentary booth privileges at sponsored sport/event
Mention/logo included at MSGOM Opening Ceremonies
Social Media Benefits
One (new/continuing)-partner post annually
Six partner content social media shares annually
One Thank-You post annually
Additional Benefits
Full-page, full-color ad in yearbook
Sponsored email to sport/event participants
$500 in entries for employees/clients


6 invitations for all MSGOM VIP functions, including MSGOM Opening Ceremony reception
Complimentary passes to MSGOM Opening Ceremony
First Opportunity to renew
Gold $10,000
Event Benefits
Tier 1 sport/event sponsorship
Logo/Link included on website of sponsored sport/event
Logo/name included on yearbook and MSGOM posters
Signage at sponsored sport/events
Complimentary booth privileges at sponsored sport/event
Social Media Benefits
One (new/continuing)-partner post annually
Four partner content social media shares annually
One Thank-You post annually
Additional Benefits
Full-page, full-color ad in yearbook
Sponsored email to sport/event participants
$400 in entries for employees/clients
4 invitations for all MSGOM VIP functions, including MSGOM Opening Ceremony reception
Complimentary passes to MSGOM Opening Ceremony
First Opportunity to renew


Event Benefits
Tier II sport/event sponsorship
Logo/Link included on website of sponsored sport/event
Logo/name included on yearbook and MSGOM posters
Signage at sponsored sport/events
Complimentary booth privileges at sponsored sport/event
Social Media Benefits
One (new/continuing)-partner post annually
Three partner content social media shares annually
One Thank-You post annually
Additional Benefits
Half-page, full-color ad in yearbook
Sponsored email to sport/event participants
$250 in entries for employees/clients


2 invitations for all MSGOM VIP functions, including MSGOM Opening Ceremony reception
Complimentary passes to MSGOM Opening Ceremony
First Opportunity to renew
Bronze $2,500
Event Benefits
Tier III sport/event sponsorship
Logo/Link included on website of sponsored sport/event
Logo/name included on yearbook and MSGOM posters
Signage at sponsored sport/events
Complimentary booth privileges at sponsored sport/event
Social Media Benefits
One (new/continuing)-partner post annually
Two partner content social media shares annually
One Thank-You post annually
Additional Benefits
1/4-page, full-color ad in yearbook
Sponsored email to participants
$100 in entries for employees/clients
1 invitations for all MSGOM VIP functions, including MSGOM Opening Ceremony reception
Complimentary passes to MSGOM Opening Ceremony
First Opportunity to renew


MSGOM YEARBOOK ADVERTISING
MSGOM YEARBOOK
Meijer State Games of Michigan digital yearbook is available to participants, volunteers, and sponsors of all MSGOM programs. All ad purchases come with a complimentary partner listing on the MSGOM website and four free passes to the Opening Ceremony.
MSGOM YEARBOOK SIZES & RATES
(All ads full-color)

