2023 Sponsor Recap

SPONSOR RECAP

2023

MEIJER STATE GAMES OF MICHIGAN

OVERVIEW | 2023 DEMOGRAPHICS

Annually: -

8,700 Athletes

- 60 Sporting Events

- 37 Summer Games

- 29 Winter Games

Summer

-

Michigan Counties:

80 of 83 Represented

51% of athletes in team sports

49% of athletes in individual sports

Youngest Participant: N. Glass, 3, Grand Rapids, MI (Track)

- Oldest Participant: F. Haines, 85, Onsted, MI (Track)

Winter

Most Participants:

1) Kent, 2035

2) Ottawa, 671

3) Wayne, 337

4) Muskegon, 336

5) Oakland, 281

6) Marquette, 241

7) Kalamazoo, 224

8) Allegan, 193

9) Genesee, 141

10) Macomb, 139

Age Breakdown

4-9; 14% - 10-14; 45% - 15-19; 12% - 20-29; 6% - 30-39; 8% - 40-49; 5% - 50-59; 4.5% - 60-69: 3.5% - 70-79%; 1% - 80-89%; <.5%

Games: - Gender - 69% Male - 31% Female -

-

Breakdown

3-9; 3.5%

15-19;

40-49; 7%

50-59; 4%

60-69: 4%

70-79%; 1%

80-89%; .5%

Games: - Gender - 70% Male - 30% Female - Age

-

- 10-14; 26% -

26% - 20-29; 9% - 30-39; 19% -

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MEIJER STATE GAMES OF MICHIGAN MEDIA

COVERAGE 7.6K+ followers 1K+ followers 960+ followers Newsletters: - 14K+ subscribers - Published monthly, bi-weekly & weekly leading up to the Games - 20 MSGOM Newsletters Sent Website: January – August 2023 - 176K+ pageviews - 82K+ visits - 52K+ unique visitors E-Blasts: - 9K+ Sports Email Subscribers - 78 Sports Specific Emails

Stats reported independently by Meltwater Media Monitoring Service. - News - Total Reach 84,572,037 - Advertising Value Equivalence $782,291 - Broadcast - Total Reach 182,126 - Advertising Value Equivalence $1,685 - Social - Total Reach 970,232 - Engagement 1,458 - Advertising Value Equivalence $9,098 Advertising: - The Huge Show - WGVU Morning Show - 1,500 flyers to Marquette Area Public Schools Engagement: - Facebook - 239,051 Reach - 926 Likes & Reactions - Instagram - 17,156 Reach - 201 Likes & Reactions Yearbook: May – August 2023 - 1,949 impressions - 925 reads - 3 minute 15 second avg read time

ASSETS | 2023

Earned Media: