meno possibile nell’ambiente anche dal punto di vista del colore cercando di creare, ove possibile, una perfetta armonia cromatica fra uomo e natura. Nel mondo del mobile sta diventando popolare…. È quello che noi italiani definiamo. NEUTRO o color pelle, ma fin ora era sempre relegato all’abbigliamento e non al design d’interni. Questa è una grande novità…..
Parlando con varie aziende della situazione attuale, sembra che uno dei problemi a cui devono far fronte sia la reperibilità delle materie prime, così come l’aumento dei costi di trasporto…piuttosto che la domanda. Anche voi riscontrate le stesse difficoltà? Come fate fronte a queste mancanze?
SUSTAINABILITY, RECYCLING, ARE JUST SOME OF THE WORDS THAT ARE REPEATED IN OUR DAILY LIVES: HOW IS ATTENTION TO THE ENVIRONMENT INTERPRETED IN THE COMPANY? AT SIRCA, ATTENTION TO THE ENVIRONMENT HAS ALWAYS BEEN THE MAIN DRIVER OF ITS ACTIONS. INVESTMENTS ON TECHNOLOGIES FOR THE DEVELOPMENT AND PRODUCTION OF WATER-BASED PRODUCTS, UV CROSS-LINKING AND ON HIGH SOLID TECHNOLOGIES ARE IMPORTANT AND STARTED IN THE DISTANT PAST. OUR PRODUCTION OF CLASSIC SOLVENT-BASED COATINGS ALSO COMPLIES WITH THE LATEST 4.0-COMPANY CRITERIA. THE COMPANY HAS UNDERTAKEN AND IS SUCCESSFULLY COMPLETING THE ISO 14001 CERTIFICATION, RELATED TO ENVIRONMENT AND SAFETY, AND THIS REPRESENTS THE CROWNING ACHIEVEMENT AND THE ATTESTATION OF THE GOODNESS OF OUR ACTIONS.
Sebastiano Nalon – Sicuramente il 2021 è iniziato con queste note caratterizzanti: grande incertezza nel mercato delle materie prime e dei trasporti, uniti a una forte carenza di molti materiali. D’altronde, tutto questo era abbastanza prevedibile, in quanto con la crisi del 2020 e il relativo calo dei consumi, una ripresa era auspicabile. Il trend di crescita che aveva manifestato il mercato cinese già nel terzo quadrimestre del 2020 ci aveva dato segnali premonitori su quale sarebbe stato il trend del primo e secondo quadrimestre del 2021. Sirca, in questo contesto, si è mossa in anticipo, rafforzando la sua attività di R&D e di omologazione di nuove sorgenti di fornitura. Questo, unito alla lungimiranza strategica del nostro Ufficio Acquisti, ci sta permettendo di fronteggiare le minacce di questo periodo nel migliore dei modi e, soprattutto, senza penalizzare il bene per noi più prezioso: lla nostra clientela.
www.sirca.it
IS POSSIBLE TO SELECT SUITABLE COATING CYCLES TO MEET THEM. THE TECHNICAL SOLUTIONS AVAILABLE ARE INTENDED BOTH FOR DOMESTIC ENVIRONMENTS AND FOR PUBLIC PLACES, AN AREA IN WHICH THE REGULATIONS IN FORCE BECOME PARTICULARLY STRINGENT, BUT WHICH SIRCA S.P.A. CAN SATISFY IN ANY CASE, BOTH IN TERMS OF FIRE RESISTANCE OF ITS CYCLES AND IN TERMS OF THEIR MECHANICAL AND CHEMICAL-PHYSICAL RESISTANCE. HAVE YOU ENCOUNTERED ANY PARTICULAR COLOR REQUESTS THAT CAN BE DEFINED AS TRENDS? ALESSANDRO DE BON – SALES AREA MANAGER – THE OUTDOOR MARKET IN GENERAL, INCLUDING WINDOWS AND DOORS, IS EVOLVING MORE AND MORE TOWARDS TRENDY PASTEL TONES THAT EVOKE NATURE AND, IN PARTICULAR, SUSTAINABILITY. IN FACT, WE RANGE FROM VARIOUS SHADES OF BLUE FOR A REFERENCE TO THE SKY AND WATER, ESPECIALLY IN AREAS CLOSE TO THE SEA, INTERSPERSED WITH SOFT GRAY ACCENT STRONGLY LINKED TO THE URBAN STYLE, UP TO VARIOUS SHADES OF GREEN AND BURGUNDY, WHICH RECALL THE INTRINSIC NEED IN EACH OF US TO LIVE SURROUNDED BY NATURE. NEUTRAL COLORS, REMINISCENT OF SKIN COLOR, COMPLETE THIS TREND. IN FACT, BEING SUSTAINABLE MEANS HAVING AS LITTLE IMPACT AS POSSIBLE ON THE ENVIRONMENT, ALSO IN TERMS OF COLOR, TRYING TO CREATE, WHERE POSSIBLE, A PERFECT CHROMATIC HARMONY BETWEEN MAN AND NATURE. IN THE WORLD OF FURNITURE IS BECOMING POPULAR.... IT'S WHAT WE ITALIANS CALL NEUTRAL OR SKIN COLOR, BUT UNTIL NOW IT WAS ALWAYS RELEGATED TO CLOTHING AND NOT INTERIOR DESIGN. THIS IS GREAT NEWS....
NOT TO BE OUTDONE... HOW DO YOU DEAL WITH THE NECESSITY OF TECHNOLOGICAL CHANGE AND DIGITAL TRANSFORMATION, IMPOSED BY THE HISTORICAL PERIOD WE ARE LIVING IN - HOPEFULLY NOT FOR LONG? SEBASTIANO NALON – ITALY COMMERCIAL DIRECTOR – OUR PHILOSOPHY IS TO ALWAYS SEIZE OPPORTUNITIES, EVEN IN THE MOST ADVERSE SITUATIONS. WE BELIEVE THAT THE PERIOD WE HAVE GONE THROUGH AND ARE STILL GOING THROUGH, DESPITE ITS DRAMATIC NATURE, HAS GIVEN US THE OPPORTUNITY TO HIGHLIGHT SOME CRITICAL ISSUES AND SOME AREAS FOR IMPROVEMENT, SUCH AS THE OBLIGATORY DIGITAL TRANSFORMATION. SIRCA IS IN A PHASE OF PROFOUND IT AND PROCESS RENEWAL, WITH THE AIM OF MAKING ITS SERVICE MORE AND MORE EFFICIENT AND PERFORMING. TALKING TO VARIOUS COMPANIES ABOUT THE CURRENT SITUATION, IT SEEMS THAT ONE OF THE PROBLEMS THEY FACE IS THE AVAILABILITY OF WHAT ARE THE APPLICATIONS OF YOUR COATINGS AND RESINS? RAW MATERIALS, AS WELL AS RISING TRANSPORTATION COSTS...RATHER DO ANY OF THEM HAVE CHARACTERISTICS THAT ARE BETTER SUI- THAN DEMAND. ARE YOU EXPERIENCING THE SAME DIFFICULTIES? HOW TED TO THE CONTRACT WORLD, SUCH AS FIRE-RETARDANCY, DO YOU COPE WITH THESE SHORTCOMINGS? RESISTANCE TO HIGH LEVELS OF FOOT TRAFFIC, ETC.? SEBASTIANO NALON – CERTAINLY 2021 STARTED WITH THESE CHARACTERIFEDERICO FABRIS – MARKETING MANAGER – THEY ARE USED IN A ZING NOTES: GREAT UNCERTAINTY IN THE MARKET OF RAW MATERIALS AND RANGE OF DIFFERENT CONTEXTS, BUT ARE NEVERTHELESS RELATED TRANSPORT, COMBINED WITH A STRONG SHORTAGE OF MANY MATERIALS. TO THE WORLD OF FURNITURE AND DESIGN. THE COATINGS ARE THE THEN AGAIN, THIS WAS ALL FAIRLY PREDICTABLE, AS WITH THE 2020 CRISIS FINAL STEP IN THE PRODUCTION OF PLASTIC, WOOD, METAL OR AND THE RELATED DROP IN CONSUMPTION, A RECOVERY WAS DESIRABLE. GLASS ITEMS, GIVING THEM NOT ONLY AN AESTHETICALLY PLEA- THE GROWTH TREND THAT THE CHINESE MARKET HAD ALREADY SHOWN IN SING APPEARANCE BUT ALSO PROTECTING THEM FROM THE THE THIRD QUARTER OF 2020 HAD GIVEN US WARNING SIGNS OF WHAT THE ACTION OF TIME AND ATMOSPHERIC AGENTS. THEY ARE SUITABLE TREND WOULD BE IN THE FIRST AND SECOND QUARTERS OF 2021. SIRCA, IN FOR BOTH INTERIOR AND EXTERIOR COATINGS. IT SHOULD BE THIS CONTEXT, HAS MOVED IN ADVANCE, REINFORCING ITS R&D ACTIVITY NOTED THAT SIRCA S.P.A., UNDER THE TECHNOGEL BRAND, MAR- AND THE APPROVAL OF NEW SOURCES OF SUPPLY. KETS HIGH-QUALITY PRODUCTS IN THE FIELD OF COMPOSITE MATE- THIS, TOGETHER WITH THE STRATEGIC FORESIGHT OF OUR PURCHASING RIALS, WHICH ARE USED IN OUR KITCHENS, BATHROOMS AND DEPARTMENT, IS ALLOWING US TO FACE THE THREATS OF THIS PERIOD IN THE LIVING AREAS. DEPENDING ON THE INTENDED USE, THE REQUIRE- BEST POSSIBLE WAY AND, ABOVE ALL, WITHOUT PENALIZING OUR MOST PREMENTS TO BE MET AND THE REGULATIONS TO BE COMPLIED WITH, IT CIOUS ASSET: OUR CUSTOMERS.
