Westminster Brand Guide

BRAND GUIDELINES S C H O O L W I D E & AT H L E T I C S 2025-26

This Brand Standards Guide has been created to assist all vendors and in-house team in producing materials that are consistent and immediately recognizable as Westminster Christian School. Any attempt to utilize our graphics or wordmarks outside the standards represented in this guide are strictly prohibited. Requests for exceptions or interpretations should be submitted directly to: Ana M. Poveda Director, Communications and Marketing 786.279.2705 | apoveda@wcsmiami.org www.wcsmiami.org

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SCHOOL WIDE BRAND GUIDELINES

AT H L E T I C S B R A N D GUIDELINES

PG. 5

WESTMINSTER MISSION

ATHLETIC MISSION

PG. 6

BRAND ID: OUR CORPORATE LOGOS

BRAND ID: PRIMARY LOGO MARKS

PG. 14

BRAND ID: COLORS

BRAND ID: THE WESTMINSTER WARRIOR

PG. 16

BRAND ID: TYPOGRAPHY

BRAND ID: SYMBOLS

PG. 17

BRAND ID: DISCONTINUED MARKS

BRAND ID: SPORTS-SPECIFIC MARKS

PG. 18

BRAND ID: PRINT

BRAND ID: APPAREL

PG. 19

BRAND ID: APPAREL

PG. 20

BRAND ID: WEBSITES & EMAILS

PG. 21

BRAND ID: SOCIAL MEDIA BRAND ID: ANIMATION

PG. 23

BRAND ID: AI USE

Athletic O UMission R M I S SStatement ION The athleticlearners, program at Westminster Empowering preparing hearts, Christian Schoollives provides an opportunity and inspiring to faithfully serve toas learn life lessons, develop character and skills ambassadors for Jesus Christ. that will help our student athletes reach their full potential while striving for excellence and developing future Christian leaders.

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O U R C O R P O R AT E LO G O S Westminster’s corporate logos each possess a distinct role within our communication ecosystem and demand careful adherence to proper usage guidelines.

THE CORPORATE LOGO

THE ACADEMIC LOGO

THE W

THE MARKETING LOGO

Primarily, but not exclusively, used for corporate communications such as annual reports and marketing pieces.

Used exclusively with academic materials, such as course guides and the Junior College Workbook.

The W is mostly used as a symbol and/or design element where space or legibility is limited.

Our most commonly used logo.

Make use of the logo in brochures, e-mails, social media, schoolwide and sports marketing materials.

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O U R C O R P O R AT E LO G O S This is the approved and preferred use of Westminster’s corporate logos:

THE CORPORATE LOGO

THE ACADEMIC LOGO

THE W

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THE MARKETING LOGO

BRAND ID: The Corporate Logo

Logo Proportions

To ensure visibility of the logo mark, no graphic, type or images should extend beyond the clearance space indicated on this page. The safe zone for The Corporate Logo mark is uniform on all sides and should never be less than the height of the W.

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BRAND ID: The Academic Logo

Logo Proportions

To ensure visibility of the logo mark, no graphic, type or images should extend beyond the clearance space indicated on this page. The safe zone for The Academic Logo mark is uniform on all side and should never be less than the height of the circular outline surrounding the cross.

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BRAND ID:The Primary Marketing MarksLogo BRAND ID: W and The Marketing

Logo Proportions Logo Proportions

To ensureTovisibility the logoofmark, no graphic, type or images should extend beyond the clearance ensureofvisibility the logo marks, no graphic, type or images should extend beyond spacethe indicated on this page.

The safeonzone TheThe W and Marketing logo is uniform all sides clearance space indicated this for page. safeThe zone for the primary logos is on uniform on all and should benever less than the than heightthe of height the white area where the word is displayed. sides and never should be less of white area where theWestminster word Westminster is displayed.

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BRAND ID: to all Westminster BRAND ID: Applicable Primary Marketing Marks Logos

Unacceptable Use Unacceptable Use

Do not rotate

Do not place over an image

Do not crop

Do not change the colors

Do not add or edit

Do not rotate

Do not place over an image

Do not crop

Do not change the colors

Do not add or edit

School corporate and athletic logos presented in this guide must remain intact and unaltered.

Under no circumstances should these logos be manipulated, redesigned, or combined with any other graphical elements or themes that could be perceived as creating a new, unapproved logo mark.

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BRAND ID: Applicable to all Westminster Logos

The Logos on Black and Solid Color Logos

Although not ideal, the use of Westminster logos is permissible on a black background for various applications including print, apparel, and other visual media. The approved color scheme for the logo is in full color or green.

The use of solid white, black, or gold logos is not permitted.

Logos must be in the Westminster green or in full color.

Westminster logos may be printed in black only if it is the only available ink for production, such as in traditional newspapers. However, black logos are not allowed on apparel, gear or in publications if process or spot colors can be used.

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BRAND ID: Applicable to all Westminster Logos

The Logos on Black and Solid Color Logos

These examples showcase the preferred utilization of the logos on black apparel. The use of solid white, black, or gold logos are not permitted. Logos must be in the Westminster green or in full color.

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The Westminster logo should not be used in solid white or black on apparel.

BRAND ID: School Wide & Sports Colors

Corporate Colors Colors PRIMARY COLORS

The Primary colors should always take precedence over the Secondary color in any design. Supporting colors may be employed when necessary, albeit sparingly. Secondary and supporting colors should not exceed 25% of the total composition of the design.

R 44

HEX/HTML

2C5234

CMYK

C 74

G 82

B 52

M 18

Y 81

PANTONE 180 C RGB

R 193

HEX/HTML

2C5234

SECONDARY COLOR

CMYK

C0

PANTONE 465 C

PANTONE 383 C

PANTONE 350 C RGB

SUPPORTING COLORS

G 56

B 50

M 79

Y 100

G 173

B0

M0

Y 100

K 11

K 62

RGB

R 185

G 151

WHITE

HEX/HTML

B9975B

Except for the Westminster green, white should consistently maintain dominance in any design.

CMYK

C 13

M 31

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14

B 91

Y 63

K 12

RGB

R 162

HEX/HTML

2C5234

CMYK

C 20

K9

BRAND ID: School Wide & Sports Colors

Corporate Gradients PRIMARY COLOR GRADIENT PANTONE 350 C

SECONDARY COLOR GRADIENT PANTONE 465 C

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BRAND ID: School Wide & Sports Type

Typography ATHLETIC FONT

ACADEMIC FONT

GOTHAM

ZAPF HUMANIST

Gotham is a full font family, including all weights: ultra, black, bold, medium, regular, light and thin, as well as italics.

Gotham can be used for print layouts and graphics in both upperand lower case.

Gotham was used to create both, the Westminster and Warriors logos.

AB CD E F GHIJK LMNPR STU VWXYZ abcdefgh i jkl m n op qr st u vwxyz 0123 456789 ! @ #$%& * ( ) AB C D EFGHIJKLMNP RSTU VWXYZ abcd e fg h ijklmn o p q r st u vwxyz 012 3456789 ! @ #$% & *( ) AB C D EFGH IJK LMNP RSTU VWXYZ a b cd efg hijklmnop q r st uvwxyz 0123456789 !@ #$ %& *( )

BOLD Can be used as headlines and as body copy, in both all caps and/or upper and lower case.

REGULAR Can be used as headlines and as body copy, in both all caps and/or upper and lower case.

REGULAR AND BOLD ITALIC Use regular or bold italics to highlight copy points.

ABCDEFGHIJKLMNPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

!@#$%&*( )

ABCDEFGHIJKLMNPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

!@#$%&*( )

ABCDEFGHIJKLMNPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

!@#$%&*( )

The athletic and academic fonts can be combined to create schoolwide marketing materials.

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BRAND ID: Not to be used internally or externally

Discontinued Marks

The W has been updated to a bolder look. Please see approved art in this Brand Guide. In addition, the word Warriors has been updated from a Serif font (shown here) to a Sans Serif font shown within the athletic pages of this guide.

All use of logos or symbols with the Native American feather, dream catcher or the Chief are no longer accepted brand elements and must be discarded. Old logos like THE DUB have been recreated.

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BRAND ID: Examples of accepted marketing materials

Print 1.01

WHOLEHEARTED

Overview C H A P E L

2 0 2 3 - 2 4

What does it look like to embrace a wholehearted approach to life? In academics, arts, and athletics? In our finances, and our relationships? Even in our spiritual lives? Is it possible to give our whole hearts to each of these things and not become overwhelmed and divided?

Doesn’t it seem like the time we invest to do one thing well (with our whole hearts) takes away from the time required by the other. There are only 24 hours in a day and because we’re limited, failure seems baked into our life experience.

My personal experience is that life often feels a little like whack-a-mole. No matter how hard I try, I can never quite anticipate everything that needs to get done or everyone who needs my time.

In practice, we tend to rely on our ability to “swing the hammer faster.” We all know we’re going to miss a few moles but that’s true for everybody. So, we do the best we can and think, “this is just the way it is, right? I’ll just get up earlier (whack), stay up later (whack), get a friend to help with the thing (whack, whack) so we can run across town to the other thing (Whack, whack, whack), I can do it,” we say in defiance of the stressful facts, “I just need to divide and conquer.” And we do, we all do, we just keep swinging the hammer and putting points on the board.

But our verse says, “give us an undivided heart…” when I think about this request in the face of the busy lives we run, it starts to feel a little idealistic, maybe even impossible.

and stay focused and the rewards will come. “Divide and conquer,” we tell each other as we continue working to achieve everything clamoring for our limited time and energy: whack, whack, whack… Isn’t our verse suggesting there’s a better way? Maybe the rally-cry of ‘divide and conquer’ is not the right approach. Maybe, this year we can move a little closer to being wholehearted. What would that even look like?

Our verse for the next year, Psalm 86:11, says, “Teach me your way, LORD, that I may rely on your faithfulness; give me an undivided heart, that I may fear your name.” Don’t we want an undivided heart? To learn to be content with the life we have in all its stressful complexity. To find the moments of joy and peace in the traffic on the way to the thing. To truly see those around us and their unique personalities as they perform and play, run and dance and sing, and study, and work, and learn to walk and then learn to drive, and most importantly learn to trust God and live for Him. Life is a gift, and it’s not that long. How much more of it can we afford to waste on things that may not really matter in the end?

This year will be all about ‘how.’ Let’s let God teach us His ways and trust in His faithfulness. Perhaps the solution to all our striving isn’t to get better and more efficient at swinging the hammer, but to start playing a different game. He is able and willing to carry these burdens with us when we trust Him. Let’s learn to trust Him together. Let’s become wholehearted.

VERSE: Psalm 86:11 Teach me your way, Lord, that I may rely on your faithfulness; give me an undivided heart, that I may fear your name.

PSALM CONNECTION: Psalm 86:11 Teach me your way, Lord, that I may rely on your faithfulness; give me an undivided heart, that I may fear your name.

PRAYER: Jesus, I believe that you have a better way mapped out for us. I don’t always know what it is, I face obstacles and distractions that get in the way of my seeing it, and I struggle to trust you and those you’ve put around me, but I believe you have a way that I can/should go that is best. Help me to walk in your way and move toward being wholehearted.

As we go through this year together, give us eyes to see and ears to hear your words. Give us courage to walk in your strength. In Jesus’ name, amen.

DISCUSSION QUESTIONS 1. What is your favorite game to play? What keeps you coming back to play it again and again?

2. What lesson(s) can/do you take away from your favorite game that you could apply (or maybe avoid) in your life?

3. In what ways do you feel “divided,” or don’t feel you are winning as a person?

4. What/who do you blame for the areas of your life that feel unsuccessful/divided.

5. Finish this thought, “I would be happy/fulfilled if I could just __________________________

I think many (if not all) of us live in this never-ending arcade game of anxiety over all that needs to get done.

And, we know it. People are always telling us, don’t miss it, it goes by so fast. They’re always telling us to work hard

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WESTMINSTER CHRISTIAN SCHOOL

Join Us for

HOMECOMING WEEKEND October 20-23, 2023

2 0 2 4 - 2 5 S C H O O L Y E A R K E Y D AT E S C A L E N D A R

FRIDAY, OCTOBER 20

HIGH SCHOOL 2024-25

All Alumni Reception WorldWonder Nature Center 7 p.m.– 9 p.m.

Course Guide

M 5 12 19 26

SATURDAY, OCTOBER 21 11 a.m. Campus Tours 12 p.m. All Alumni BBQ 1 p.m. Homecoming Football Game vs. Archbishop Carroll High School

M 2 9 16 23 30

(Second day of Warrior Family Fair)

12 p.m. to 5 p.m.

PRE-SALE PRICES

T O PA R T I C I PAT E :

$35/adult and $15/student ($40/$20 Day of Event)

$200 Registration Fee Four Grill Masters/Team Categories: Beef, Poultry or Pork Preparation: Grill or Smoke

ANNUAL ALUMNI

JUDGING BEGINS AT 3 P.M.

CHRISTMAS SOCIAL

BEST TASTE, BEST PRESENTATION, BEST TABLE,

Celebrate the most wonderful time of year alongside your fellow Westminster alumni!

AND PEOPLE’S CHOICE.

WEDNESDAY DECEMBER Team is responsible for preparing 40 lbs. of samples. An extra side for presentation (i.e., bread, rice, salad) is encouraged. Teams will receive four food wristbands, 10 x 10 tent space, and banner with team name. SPONSORSHIP OPPORTUNITIES AVAILABLE. C O U R S E

G U I D E

1

H I G H

S C H O O L

2 0 2 4 - 2 5

SEPTEMBER 2024 T W R F 3 4 5 6 10 17 24

11 18 25

12 19 26

13 20 27

OCTOBER 2024 M T W R F 1 2 3 4 9 7 8 10 11 14 15 16 17 18 21 22 23 24 25 28 29 30 31

SATURDAY, DEC. 2

Price Includes Dub Rub Food Pit and Warrior Bake-Off

AUGUST 2024 T W R F 1 2 6 7 8 9 13 14 15 16 20 21 22 23 27 28 29 30

To Sponsor, Participate, or Attend

20 2023

7 P.M. TO 9 P.M. WORLDWONDER NATURE CENTER 6855 SW 152 STREET PALMETTO BAY

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NOVEMBER 2024 M T W R F 1 4 5 6 7 8 11 12 13 14 15 18 19 20 21 22 25 26 27 28 29

6 13 20 27

JANUARY 2025 T W R F 1 2 3 7 8 9 10 14 15 16 17 21 22 23 24 28 29 30 31

M

FEBRUARY 2025 T W R F

M

3 10 17 24

4 11 18 25

M

MARCH 2025 T W R

3 10

4 11

5 12

6 13

7 14

17 18 24 31 25

19

20

21

26

27

28

M 7 14 21 28

DECEMBER 2024 M T W R F 2 3 4 5 6

M

9 16 23 30

5 12 19 26

10 17 24 31

11 18 25

12 19 26

13 20 27

Preschool Preview Day First Day

5 12 19 26

6 13 20 27

APRIL 2025 T W R 1 2 3 8 9 10 15 16 17 22 23 24 29 30

MAY 2025 T W R 1 6 7 8 13 14 15 20 21 22 27 28 29

AUGUST 2024 9 Preschool Preview Day (9 a.m. – 12 p.m.)

12 First Day of School (ES/MS) 11:30 a.m. dismissal) 12-16 Warrior Week (HS) 19 First Day on Campus (HS) SEPTEMBER 2024 2 No School: Labor Day OCTOBER 2024 11 No School: Faculty In-Service Day 14 Second Quarter Begins

7 14 21 28

NOVEMBER 2024 11 No School: Veterans Day 22 Early Dismissal: 11:30 a.m.

25-29 No School: Thanksgiving Break

F

DECEMBER 2024 20 Early Dismissal: 11:30 a.m.

23-31 No School: Christmas Break

F 4 11 18 25

JANUARY 2025 1-6 No School: Christmas Break 7 Third Quarter Begins 20 No School: Martin Luther King, Jr. Day FEBRUARY 2025 14 No School: Faculty In-Service Day 17-18 No School: Winter Break MARCH 2025 14 No School: Faculty In-Service Day 17 Fourth Quarter Begins 24-28 No School: Spring Break APRIL 2025 18-21 No School: Easter Break

F 2 9 16 23 30

Warrior Week (HS) No School

MAY 2025 2 12th Grade: Last Day of Class 5-16 AP Exams 19 8th Grade: Last Day of School 21 5th Grade: Last Day of School 22 Last Day of School: 11:30 a.m. Dismissal 23 No School: Faculty In-Service Day Early Dismissal Testing/Exams

Last Day of School Quarter Begins

These examples illustrate layout, typography, and logo usage.

While creativity in concepts is encouraged and diversity is necessary, maintaining brand consistency is paramount.

CHAPEL

2023-24

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BRAND ID: Examples of accepted marketing materials

Apparel

EST. 1961

NATION EST. 1961

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These examples showcase the application of logos on apparel. Any requests for colors not previously approved must undergo review and approval by the Communications Director. Such requests will be granted solely under exceptionally unique circumstances.

BRAND ID: Examples of accepted marketing materials

Website & E-mails

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BRAND ID: Examples of accepted marketing materials

Social Media

These are examples of social media posts. As with all marketing assets, the Westminster green should be the default primary colors and gold the supporting color. Use of colors and fonts outside of these guidelines must have approval from the Director of Communications.

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BRAND ID: Examples of accepted marketing materials

Animation

Video animation should always be branded primarily with the Westminster green, white, and gold.

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BRAND ID: AI Use

Artificial Intelligence (AI) AI-generated or AI-altered visuals, including logo modifications, animations, and imagery, are only permitted with prior approval from the Communications and Marketing Office. The school takes a conservative approach to AI use, ensuring that all branding remains authentic, professional, and true to our identity. Any approved AI work must strictly follow brand guidelines—maintaining original colors, proportions, typography, and design elements—so that the final product remains intact, consistent, and representative of our school’s visual standards.

Questions? Contact Ana Poveda at 786.279.2705 or apoveda@wcsmiami.org

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WESTMINSTER CHRISTIAN SCHOOL

ATHLETICS BRAND GUIDE 23 1

Athletic Mission Statement The athletic program at Westminster Christian School provides an opportunity to learn life lessons, develop character and skills that will help our student athletes reach their full potential while striving for excellence and developing future Christian leaders.

25 3

BRAND ID: Primary Athletics Marks

Primary Athletic Logo

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BRAND ID: Primary Athletics Marks

Logo Proportions

To ensure visibility of the Primary Athletic Logo, no graphic, type or images should extend beyond the clearance space indicated on this page. The safe zone for the primary logos is uniform on all sides and should never be less than the height of the white outline (top to bottom) of the letter E.

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BRAND ID: Primary Athletics Marks

Unacceptable Use

Do not rotate

Do not place over an image

Do not rotate the W in Westminster

Do not use black as a replacement color of the Westminster green

Do not used gold, or white, or any other color to replace the Westminster green

Do not create color compositions that are not the approved Westminster green, white, and gold

The logo should not be cropped, changed color, skewed, or altered in any way. When used against a black background, the the Primary Athletic Logo (Wordmark) and Westminster logo should not be changed to solid white, black, gold or any other color. Wordmarks and logos must be used in the Westminster green or in full color only.

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BRAND ID: Secondary Wordmarks

Logo Proportions

To ensure visibility of the logo marks, no graphic, type or images should extend beyond the clearance space indicated on this page. The safe zone for the primary logos is uniform on all sides and should never be less than the height of the outer circle within the gold area of the letter O.

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BRAND ID

Unacceptable Use

Do not rotate

Do not place over an image

Do not rotate the W in Warriors

Do not use black as a replacement color of the Westminster green

Do not used gold, or white, or any other color to replace the Westminster green

Do not create color compositions that are not the approved Westminster green, white, and gold

The Wordmark should not be cropped, changed color, skewed, or altered in any way. When used against a black background, the Wordmark and Westminster logo should not be changed to solid white, black, gold or any other color.

Wordmarks and logos must be used in the Westminster green or in full color only.

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ARMOR OF GOD T H E W E S T M I N S T E R WA R R I O R 10

HELMET OF SALVATION

Finally, be strong in the Lord and in his mighty power. 11

Put on the full armor of God, so that you can take your

BREASTPLATE OF RIGHTEOUSNESS

stand against the devil’s schemes. 12 For our struggle is not against flesh and blood, but against the rulers, against the authorities, against the powers of this dark world and

SHIELD OF FAITH

against the spiritual forces of evil in the heavenly realms. 13 Therefore put on the full armor of God, so that when the day of evil comes, you may be able to stand your ground,

BELT OF TRUTH

and after you have done everything, to stand. Stand firm 14

then, with the belt of truth buckled around your waist, with the breastplate of righteousness in place, 15 and with your

SWORD OF THE SPIRIT

feet fitted with the readiness that comes from the gospel of peace. 16 In addition to all this, take up the shield of faith, with which you can extinguish all the flaming arrows of the

FEET FOR THE GOSPEL OF PEACE

evil one. 17 Take the helmet of salvation and the sword of the Spirit, which is the word of God. Ephesians 6:10-17

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BRAND ID: The Mascot

The Westminster Christian Warriors These are the approved illustrations of the Westminster Christian Warrior. Illustrations should be used as they are.

Please do not to attempt to redraw.

W WARRIOR

Examples to the right are available in full color (CMYK) versions.

Color variations, acceptable usage and examples will be depicted within the following pages.

WARRIOR KNEELING

FOOTB

WARRIOR STANDING

WARRIOR WITH SHIELD

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ALL

WARRIOR SPORT SPECIFIC

BRAND ID: The Mascot

The Westminster Christian Warriors These are the approved illustrations of the Westminster Christian Warrior. Illustrations should be used as they are.

Please do not to attempt to redraw.

Examples to the right are available in full color (CMYK) versions for use over dark backgrounds.

W WARRIOR

WARRIOR KNEELING

ALL FOOTB WARRIOR STANDING

WARRIOR WITH SHIELD

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WARRIOR SPORT SPECIFIC

BRAND ID

Unacceptable Use

Do not rotate

Do not place over an image

Do not crop

Do not combine the W with other versions of the mascot.

Only use approved mascot, logo marks and compositions as shown in this Brand Guide.

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BRAND ID: The Symbols

The Westminster Christian Warriors These are the approved illustrations and should be used as they are. Please do not to attempt to redraw.

Examples to the right are available in Pantone spot colors and full color (CMYK).

WESTMINSTER CHRISTIAN SCHOOL DaishoCreative.com

WESTMINSTER CHRISTIAN SCHOOL

The Westminster Symbols can be used in full color or as one color marks, but only in the Westminster green or white. Black should only be used if the production process is limited to that color.

DaishoCreative.com

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BRAND ID: Sports-Specific Marks

W Sports Marks WRESTLING

BASEBALL

FOOTBALL

BASKETBALL

SOFTBALL

SOCCER

GOLF

SAILING

SWIMMING

CHEERLEADING

CROSS COUNTRY

ESPORTS

TENNIS

TRACK & FIELD

VOLLEYBALL

B E AC H VO L L E Y B A L L

LACROSSE

The W Sports-Specific Marks can be used in full color as shown, or as one color marks, The Westminster Symbols can be used in full color or as one color marks, but only in the Westminster but should only inonly the Westminster white or black is if limited needed.to that color. green or white. Black be used if thegreen, production process

22 37

BRAND ID: Sports-Specific Marks

W Sports Marks on Westminster Green WRESTLING

BASEBALL

FOOTBALL

BASKETBALL

SOFTBALL

SOCCER

GOLF

SAILING

SWIMMING

CHEERLEADING

CROSS CO UNTRY

ESPORTS

TENNIS

TRACK & FIELD

VOLLEYBALL

B E AC H VO L L E Y B A L L

The Westminster Symbols can be used in full color or as one color marks.

If used as a single color in white the background must be the Westminster green.

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LACROSSE

BRAND ID: Sports-Specific Marks

W+Helmet Sports Marks

WRESTLING

BASEBALL

FOOTBALL

BASKETBALL

SOFTBALL

SOCCER

GOLF

SAILING

SWIMMING

CHEERLEADING

CROSS COUNTRY

ESPORTS

TENNIS

TRACK & FIELD

VOLLEYBALL

BEACH VOLLEYBALL

LACROSSE

The W + Helmet Sports-Specific Marks can be used in full color as shown, The Westminster Symbols can be used in full color or as one color marks, but only in the Westminster or as one color marks, but only in the Westminster green, white or black if needed. green or white. Black should only be used if the production process is limited to that color.

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39 WESTMINSTER CHRISTIAN SCHOOL

BRAND ID: Sports-Specific Marks

W+Helmet Sports Marks on Westminster Green

WRESTLING

BASEBALL

FOOTBALL

BASKETBALL

SOFTBALL

SOCCER

GOLF

SAILING

SWIMMING

CHEERLEADING

CROSS COUNTRY

ESPORTS

TENNIS

TRACK & FIELD

VOLLEYBALL

BEACH VOLLEYBALL

The Westminster Symbols can be used in full color or as one color marks.

If used as a single color in white the background must be the Westminster green.

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LACROSSE

BRAND ID: Sports-Specific Marks

Warriors Sports Marks

WREST

LING

B AS K E

TBALL

FOOTB

SAILING

GOLF

TENNIS

& FIE TRACK

ALL

IN SWIMM

LD

B AS E B

G

BEACH

B VOLLEY

ALL

ALL

B VOLLEY

LL

SOCCE

RY COUNT

ESPOR

SOFTBA

ALL

CHEER

CROSS

LEADIN

G

SS LACRO

E

The Westminster Symbols can be used in full color or as one color marks, but only in the Westminster The W Sports-Specific Marks can be used in full color only. The sport itself can be reversed in white as needed. green or white. Black should only be used if the production process is limited to that color.

There’s a permanent white outline around the illustration for contrast against dark colors.

41 24

R

TS

BRAND ID: Sports-Specific Marks

Warriors Sports Marks on Westminster Green

WREST

LING

BASKE

TBALL

ALL FOOTB

SAILING

GOLF

TENNIS

& FIE TRACK

IN SWIMM

LD

BASEB

G

BEACH

B VOLLEY

ALL

ALL

B VOLLEY

LL

SOCCE

RY COUNT

ESPOR

SOFTBA

A LL

CHEER

CROSS

LEADIN

G

The Westminster Symbols can be used in full color or as one color marks.

If used as a single color in white the background must be the Westminster green.

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SS LACRO

E

R

TS

BRAND ID: Sports-Specific Marks

Warriors + Sword

The Westminster Symbols can be used in full color or used as one marks, onlycolor in the Westminster The W + Helmet Sports-Specific Marks can be in color full color, or but as one marks, green or white.but Black be used green, if the production process is limited to that color. onlyshould in the only Westminster white or black if needed.

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WESTMINSTER CHRISTIAN SCHOOL DaishoCreative.com

BRAND ID

Unacceptable Use

Do not angle the sword in combination with the word Warriors.

Do not place over an image

Seek approval to use the sword and other brand elements in combination with other logos, symbols or graphics.

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44

BRAND ID: School Wide & Sports Apparel

Apparel

These examples highlight the preferred use of the logos on green, white, black, or gray apparel. The bottom row, at both ends, illustrates improper usage, such as substituting gold in place of the approved Westminster green.

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6855 S.W. 152 STREET

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PALMETTO BAY, FL 33157

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MAIN: 305.871.9226

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WWW.WCSMIAMI.ORG