BRAND GUIDELINES
SCHOOL WIDE & ATHLETICS
2025-26
This Brand Standards Guide has been created to assist all vendors and in-house team in producing materials that are consistent and immediately recognizable as Westminster Christian School. Any attempt to utilize our graphics or wordmarks outside the standards represented in this guide are strictly prohibited. Requests for exceptions or interpretations should be submitted directly to:
Ana M. Poveda Director, Communications and Marketing 786.279.2705 | apoveda@wcsmiami.org www.wcsmiami.org
SCHOOL WIDE BRAND GUIDELINES
ATHLETICS BRAND GUIDELINES
PG. 5 WESTMINSTER MISSION
PG. 6 BRAND ID: OUR CORPORATE LOGOS
PG. 14 BRAND ID: COLORS
PG. 16 BRAND ID: TYPOGRAPHY
PG. 17 BRAND ID: DISCONTINUED MARKS
PG. 18 BRAND ID: PRINT
PG. 19 BRAND ID: APPAREL
PG. 20 BRAND ID: WEBSITES & EMAILS
PG. 21 BRAND ID: SOCIAL MEDIA
PG. 22 BRAND ID: ANIMATION
PG. 23 BRAND ID: AI USE
PG. 25 ATHLETIC MISSION
PG. 26 BRAND ID: PRIMARY LOGO MARKS
PG. 31 BRAND ID: THE WESTMINSTER WARRIOR
PG. 36 BRAND ID: SYMBOLS
PG. 37 BRAND ID: SPORTS-SPECIFIC MARKS
PG. 45 BRAND ID: APPAREL
Athletic Mission Statement
OUR MISSION
The athletic program at Westminster Christian School provides an opportunity to learn life lessons, develop character and skills that will help our student athletes reach their full potential while striving for excellence and developing future Christian leaders.
Empowering learners, preparing hearts, and inspiring lives to faithfully serve as ambassadors for Jesus Christ.
OUR CORPORATE LOGOS
Westminster’s corporate logos each possess a distinct role within our communication ecosystem and demand careful adherence to proper usage guidelines.
THE CORPORATE LOGO
Primarily, but not exclusively, used for corporate communications such as annual reports and marketing pieces.
THE ACADEMIC LOGO
Used exclusively with academic materials, such as course guides and the Junior College Workbook.
THE W
The W is mostly used as a symbol and/or design element where space or legibility is limited.
THE MARKETING LOGO
Our most commonly used logo. Make use of the logo in brochures, e-mails, social media, schoolwide and sports marketing materials.
OUR CORPORATE LOGOS
This is the approved and preferred use of Westminster’s corporate logos:
THE CORPORATE LOGOTHE ACADEMIC LOGO THE MARKETING LOGO THE W
Logo Proportions
To ensure visibility of the logo mark, no graphic, type or images should extend beyond the clearance space indicated on this page. The safe zone for The Corporate Logo mark is uniform on all sides and should never be less than the height of the W.
Logo Proportions
To ensure visibility of the logo mark, no graphic, type or images should extend beyond the clearance space indicated on this page. The safe zone for The Academic Logo mark is uniform on all side and should never be less than the height of the circular outline surrounding the cross.
BRAND ID: Primary Marketing Marks
BRAND ID: The W and The Marketing Logo
Logo Proportions
Logo Proportions
To ensure visibility of the logo mark, no graphic, type or images should extend beyond the clearance space indicated on this page. The safe zone for The W and The Marketing logo is uniform on all sides and should never be less than the height of the white area where the word Westminster is displayed.
To ensure visibility of the logo marks, no graphic, type or images should extend beyond the clearance space indicated on this page. The safe zone for the primary logos is uniform on all sides and should never be less than the height of white area where the word Westminster is displayed.
BRAND ID: Primary Marketing Marks
BRAND ID: Applicable to all Westminster Logos
Unacceptable Use
Unacceptable Use
Do not rotate
Do not place over an image
Do not rotate
Do not place over an image
Do not crop
Do not change the colors
Do not add or edit
Do not crop
Do not change the colors
School corporate and athletic logos presented in this guide must remain intact and unaltered. Under no circumstances should these logos be manipulated, redesigned, or combined with any other graphical elements or themes that could be perceived as creating a new, unapproved logo mark.
Do not add or edit
BRAND ID: Applicable to all Westminster Logos
The Logos on Black and Solid Color Logos
Although not ideal, the use of Westminster logos is permissible on a black background for various applications including print, apparel, and other visual media. The approved color scheme for the logo is in full color or green.
The use of solid white, black, or gold logos isnot permitted. Logos must be in the Westminster green or in full color.
Westminster logos may be printed in black only if it is the only available ink for production, such as in traditional newspapers. However, black logos are not allowed on apparel, gear or in publications if process or spot colors can be used.
BRAND ID: Applicable to all Westminster Logos
The Logos on Black and Solid Color Logos
These examples showcase the preferred utilization of the logos on black apparel. The use of solid white, black, or gold logos are not permitted. Logos must be in the Westminster green or in full color.
The Westminster logo should not be used in solid white or black on apparel.
BRAND ID: School Wide & Sports Colors
Colors
Corporate Colors
PRIMARY COLORS
The Primary colors should always take precedence over the Secondary color in any design. Supporting colors may be employed when necessary, albeit sparingly. Secondary and supporting colors should not exceed 25% of the total composition of the design.
SUPPORTING COLORS
PANTONE 180 C
RGB R 193 G 56 B 50
RGB R 44 G 82 B 52
HEX/HTML 2C5234
CMYK C 74 M 18 Y 81 K 62
P WHITE ANTONE 350 C
Except for the Westminster green, white should consistently maintain dominance in any design.
SECONDARY COLOR
HEX/HTML 2C5234 CMYK C 0 M 79 Y 100 K 11
PANTONE 465 C
RGB R 185 G 151 B 91 HEX/HTML B9975B
C 13 M 31 Y 63 K 12
PANTONE 383 C
RGB R 162 G 173 B 0
HEX/HTML 2C5234
C 20 M 0 Y 100 K 9
BRAND ID: School Wide & Sports Colors
Corporate Gradients
PRIMARY COLOR GRADIENT
PANTONE 350 C
SECONDARY COLOR GRADIENT
PANTONE 465 C
BRAND ID: School Wide & Sports Type
Typography
ATHLETIC FONT
GOTHAM
Gotham is a full font family, including all weights: ultra, black, bold, medium, regular, light and thin, as well as italics.
Gotham can be used for print layouts and graphics in both upperand lower case.
Gotham was used to create both, the Westminster and Warriors logos.
ABC DEF GH IJ K LM NPR STU
VWXYZ ab cdef ghij k lmno p
qrs tu v wx yz 0 12 3456789
!@ # $%&*( )
A BCD EF GHIJ KL MN PR STU
VWXY Z abc de f ghij k lmno p
qr s tu vwxy z 01 23 456789
!@ # $%& * ( )
A BCD EFG HI J KL MN PR STU
VWXYZ ab c de f ghijklm nop
qr stuv wx yz 0 1234 56789
!@#$%&* ( )
ACADEMIC FONT
ZAPF HUMANIST
BOLD
Can be used as headlines and as body copy, in both all caps and/or upper and lower case.
REGULAR
Can be used as headlines and as body copy, in both all caps and/or upper and lower case.
REGULAR AND BOLD ITALIC
Use regular or bold italics to highlight copy points.
ABCDEF G HI J KL M NPQRSTUV WXYZ
abcdef ghi j klmnop qrs tuvwxy z 0 12 34 56 78 9 !@# $ %&*( )
AB CDEF G HIJKL M NPQRS T UVWX YZ
a bc defghi j klmno p qrst u vwx yz 0 12 34 56 78 9 !@#$ % &*( )
ABCD E FGHIJK L MNP Q RSTUVWXY Z
ab cd efghijklmnop q rstuvwxy z 0 12 34 56 78 9 !@ # $%&*( )
The athletic and academic fonts can be combined to create schoolwide marketing materials.
BRAND
ID: Not to be used internally or externally
Discontinued Marks
The W has been updated to a bolder look. Please see approved art in this Brand Guide. In addition, the word Warriors has been updated from a Serif font (shown here) to a Sans Serif font shown within the athletic pages of this guide.
All use of logos or symbols with the Native American feather, dream catcher or the Chief are no longer accepted brand elements and must be discarded. Old logos like THE DUB have been recreated.
These examples illustrate layout, typography, and logo usage. While creativity in concepts is encouraged and diversity is necessary, maintaining brand consistency is paramount.
Apparel
These examples showcase the application of logos on apparel. Any requests for colors not previously approved must undergo review and approval by the Communications Director. Such requests will be granted solely under exceptionally unique circumstances.
BRAND ID: Examples of accepted marketing materials
Website & E-mails
BRAND ID: Examples of accepted marketing materials
Social Media
These are examples of social media posts. As with all marketing assets, the Westminster green should be the default primary colors and gold the supporting color. Use of colors and fonts outside of these guidelines must have approval from the Director of Communications.
BRAND ID: Examples of accepted marketing materials
Animation
Video animation should always be branded primarily with the Westminster green, white, and gold.
Artificial Intelligence (AI)
AI-generated or AI-altered visuals, including logo modifications, animations, and imagery, are only permitted with prior approval from the Communications and Marketing Office. The school takes a conservative approach to AI use, ensuring that all branding remains authentic, professional, and true to our identity. Any approved AI work must strictly follow brand guidelines maintaining original colors, proportions, typography, and design elements so that the final product remains intact, consistent, and representative of our school’s visual standards.
Questions? Contact Ana Poveda at 786.279.2705 or apoveda@wcsmiami.org
WESTMINSTER CHRISTIAN SCHOOL ATHLETICS
BRAND GUIDE
Athletic Mission Statement
The athletic program at Westminster Christian School provides an opportunity to learn life lessons, develop character and skills that will help our student athletes reach their full potential while striving for excellence and developing future Christian leaders.
BRAND ID: Primary Athletics Marks
Primary Athletic Logo
Logo Proportions
To ensure visibility of the Primary Athletic Logo, no graphic, type or images should extend beyond the clearance space indicated on this page. The safe zone for the primary logos is uniform on all sides and should never be less than the height of the white outline (top to bottom) of the letter E.
Unacceptable Use
Do not rotate
Do not place over an image
Do not rotate the W in Westminster
Do not use black as a replacement color of the Westminster green
Do not used gold, or white, or any other color to replace the Westminster green
Do not create color compositions that are not the approved Westminster green, white, and gold
The logo should not be cropped, changed color, skewed, or altered in any way. When used against a black background, the the Primary Athletic Logo (Wordmark) and Westminster logo should not be changed to solid white, black, gold or any other color. Wordmarks and logos must be used in the Westminster green or in full color only.
Logo Proportions
To ensure visibility of the logo marks, no graphic, type or images should extend beyond the clearance space indicated on this page. The safe zone for the primary logos is uniform on all sides and should never be less than the height of the outer circle within the gold area of the letter O.
Unacceptable Use
Do not rotate
Do not place over an image
Do not rotate the W in Warriors
Do not use black as a replacement color of the Westminster green
Do not used gold, or white, or any other color to replace the Westminster green
Do not create color compositions that are not the approved Westminster green, white, and gold
The Wordmark should not be cropped, changed color, skewed, or altered in any way. When used against a black background, the Wordmark and Westminster logo should not be changed to solid white, black, gold or any other color. Wordmarks and logos must be used in the Westminster green or in full color only.
ARMOR OF GOD
T HE W ES TMI NS TER W ARR IOR
10 Finally, be strong in the Lord and in his mighty power. 11 Put on the full armor of God, so that you can take your stand against the devil’s schemes. 12 For our struggle is not against flesh and blood, but against the rulers, against the authorities, against the powers of this dark world and against the spiritual forces of evil in the heavenly realms. 13
Therefore put on the full armor of God, so that when the day of evil comes, you may be able to stand your ground, and after you have done everything, to stand. 14 Stand firm then, with the belt of truth buckled around your waist, with the breastplate of righteousness in place, 15 and with your feet fitted with the readiness that comes from the gospel of peace. 16 In addition to all this, take up the shield of faith, with which you can extinguish all the flaming arrows of the evil one. 17 Take the helmet of salvation and the sword of the Spirit, which is the word of God.
Ephesians 6:10-17
HELME T OF SALVATION
BREAS TPLATE O F RIGHTE OU S NESS
BELT OF TRUTH
S WO R D OF T HE SPIRIT
FEET FOR THE GOSPEL OF P EA CE
SHIEL D OF FAITH
BRAND ID: The Mascot
The Westminster Christian Warriors
These are the approved illustrations of the Westminster Christian Warrior. Illustrations should be used as they are. Please do not to attempt to redraw. Examples to the right are available in full color (CMYK) versions. Color variations, acceptable usage and examples will be depicted within the following pages.
WARRIOR KNEELING
W WARRIOR
WARRIOR SPORT SPECIFIC
WARRIOR WITH SHIELD
WARRIOR STANDING
BRAND ID: The Mascot
The Westminster Christian Warriors
These are the approved illustrations of the Westminster Christian Warrior. Illustrations should be used as they are. Please do not to attempt to redraw.
Examples to the right are available in full color (CMYK) versions for use over dark backgrounds.
WARRIOR KNEELING
W WARRIOR
Unacceptable Use
Do not place over an image
Do not rotate Do not crop Do not combine the W with other versions of the mascot.
Only use approved mascot, logo marks and compositions as shown in this Brand Guide.
BRAND ID: The Symbols
The Westminster Christian Warriors
These are the approved illustrations and should be used as they are. Please do not to attempt to redraw.
Examples to the right are available in Pantone spot colors and full color (CMYK).
The Westminster Symbols can be used in full color or as one color marks, but only in the green or white. Black should only be used if the production process is limited to that color. Westminster
BRAND ID: Sports- Specific Marks
W Sports Marks
The W Sports- Specific Marks can be used in full color as shown, or as one color marks, but only in theWestminster green, white or black if needed. The Westminster Symbols can be used in full color or as one color marks, but only in the Westminster Black should only be used if the production process is limited to that color. green or white.
CH EER L EA DING
GOLF SAILING SWI MM ING
BRANDID:Sports -SpecificMarks
WSportsMarksonWestminsterGreen
WRESTLIN G BASEBALL FO OT B ALL BASKETBALL SOFTBALL SO CC ER
GOLF SA ILIN G SW I MMING CHEERLEADIN G CRO SS CO U NTR Y ESPORT S
The Westminster Symbols can be used in full color or as one color marks. If used as a single color in white the background must be the Westminster green.
TENNIS TR AC K & FIEL D VO LLEYBAL L BEA CH VO LLEYBALL LA CROS SE
BRAND ID: Sports-Specific Marks
W+Helmet Sports Marks
SAILING
The W + Helmet Sports-Specific Marks can be used in full color as shown, or as one color marks, but only in the Westminster green, white or black if needed.
The Westminster Symbols can be used in full color or as one color marks, but only in the Westminster green or white. Black should only be used if the production process is limited to that color.
BRANDID:Sports- SpecificMarks
W+HelmetSportsMarksonWestminsterGreen
The Westminster Symbols can be used in full color or as one color marks. If used as a single color in white the background must be the Westminster green.
GOLF
TENNIS
BRAND ID: Sports- Specific Marks
Warriors Sports Marks
The W Sports- Specific Marks can be used in full color only. The sport itself can be reversed in white as needed. There’s a permanent white outline around the illustration for contrast against dark colors. The Westminster Symbols can be used in full color or as one color marks, but only in the Westminster green or white. Black should only be used if the production process is limited to that color.
GOLF
TENNIS TRACK & FIELD VOLLEYBALL CHEERLEADING LACROSSE
BRANDID:Sports- SpecificMarks
WarriorsSportsMarksonWestminsterGreen
WRESTLING BASKETBALL FOOTBALL BASEBALL SOFTBALL SOCCER
GOLF SAILING SWIMMING BEACH VOLLEYBALL CROSS COUNTRY ESPORTS
TENNIS TRACK & FIELD VOLLEYBALL CHEERLEADING LACROSSE
The Westminster Symbols can be used in full color or as one color marks. If used as a single color in white the background must be the Westminster green.
BRAND ID: Sports-Specific Marks
Warriors + Sword
The W + Helmet Sports-Specific Marks can be used in full color, or as one color marks, but only in the Westminster green, white or black if needed.
The Westminster Symbols can be used in full color or as one color marks, but only in the Westminster green or white. Black should only be used if the production process is limited to that color.
Unacceptable Use
Do not angle the sword in combination with the word Warriors.
Do not place over an image
Seek approval to use the sword and other brand elements in combination with other logos, symbols or graphics.
BRAND ID: School Wide & Sports Apparel
Apparel
These examples highlight the preferred use of the logos on green, white, black, or gray apparel. The bottom row , at both ends, illustrates improper usage, such as substituting gold in place of the approved Westminster green.
