News Network
General
Hola! Things are getting Spanish in Oelde Schwarze und Schlichte takes over distribution of Torres Brandy Schwarze und Schlichte GmbH & Co. KG is starting the new year with exciting news: From February 1, 2024, it will take over the exclusive distribution of Torres Brandy in Germany.
This groundbreaking partnership not only expands the company’s portfolio, but also marks a significant milestone in the premiumisation of its range. In the entry-level segment, Torres 5 will be available in stores at an RRP of €12.99. In addition, Torres 10, Torres 15 and Torres 20 will also be offered. Torres Brandy has been chosen for the fifth consecutive year as the #1 favourite brandy brand among the best bars in the world according to Drinks International. The brand distinguishes itself by showing impressive tradition and craftsmanship – all of the family company’s products are carefully matured using the well-known solera process. With the successful takeover of distribution on February 1, 2024, Schwarze und Schlichte sees many opportunities to further strengthen Torres Brandy
on the German market. With the different trade marks of Torres brandy variants, Schwarze und Schlichte now offer spirits lovers the opportunity to explore the new wide range of flavours and aromas of the Spanish brandy world in its range from February 1 onwards.
F&B innovations and the impact of AI to top the agenda at IFE 2024
Yorkshire whisky distillery creates new marketing role due to business growth
The seminar programme is now live for IFE 2024, part of Food, Drink & Hospitality Week, taking place on 25-27 March at ExCeL London. For over 40 years, IFE has been a must-attend trade event for retailers, wholesalers, hospitality professionals and more to learn about the latest new trends and products in UK and international food & drink. In addition to thousands of products from across the UK, IFE has representation from over 50 countries around the world including pavilions from Turkey, Thailand, France, Sri Lanka, Poland, China, Ecuador, Algeria, Hungary and Cyprus. The Future of Food On IFE’s Future Food stage visitors will have the chance to hear from leading industry figures including retailers like Co-Op and Ocado, sustainability pioneers such as Abel & Cole and Rubies in the Rubble and innovative insight partners including Tried & Supplied, IGD, European Food and Farming Partnerships and Avocado Social. Day two of the show will see IGD curate a fascinating day of content on the Future Food stage, with sessions covering everything from economic forecasts for food & drink retail, sustainability, health, learnings international retail and an exclusive case study with a key client of IGD. Other sessions taking place on the Future Food stage include a discussion on putting customers at the heart of wholesale hosted by the FWD, a social media masterclass from Avocado Social, insights into retail’s evolution in the age of AI by Sabine Benoit, Professor of Marketing at The University of Surrey, a session on female-led food businesses hosted by Women in Food and advice on how AI could enhance the buyer journey. Trends & Innovation IFE’s sister event IFE Manufacturing focuses on the world of food & drink product development and this year the show’s Trends & Innovation Platform will play host to a range of discussions on everything from food science to sustainable packaging to the factors that ensure success for startups. The Trends & Innovation will also host the award ceremonies for the World Food Innovation Awards, in partnership with Foodbev Media, and the inaugural IFE Manufacturing Ingredients Awards, in partnership with the Institute of Food Science and technology (IFST). IFE and IFE Manufacturing take place alongside The Pub Show, HRC and International Salon Culinaire as part of Food, Drink & Hospitality Week, the UK’s biggest celebration of industry innovation. To view the show’s full seminar programme visit ife.co.uk/seminar-programme.
Schwarze und Schlichte is thus continuing its growth trajectory: Just last year, the company entered the non-alcoholic market with the acquisition of Soda Libre GmbH and gained exciting premium spirits with the purchase of Hamburg Distilling Company. schwarze-schlichte.de
A Yorkshire coast whisky distillery has created a new role in its marketing team to support its growing business.
Pictured: Steve Marson and Jenni
Steve Marson from Scarborough has Ashwood of Spirit of Yorkshire Distillery been appointed as Marketing Manager at Hunmanby-based Spirit of Yorkshire Distillery. Mr Marson, one of the original founders of Scarborough marketing agency, Marson Brothers, has been appointed to take the marketing of Yorkshire’s first whisky distillery to the next level, and is embracing the challenge: “I’m looking forward to working on a growing brand with such big ambitions,” he said. Spirit of Yorkshire Marketing Director Jenni Ashwood is pleased to welcome Mr Marson to the team: “We have so many amazing opportunities to promote our whisky at home and abroad, and it will be great to have Steve’s knowledge and expertise as we do so.” Spirit of Yorkshire Distillery is home to Yorkshire’s first single malt whisky, Filey Bay and is one of only a handful of distilleries worldwide that grows barley for whisky production. For more information visit www.spiritofyorkshire.com
Home compostability certification for Metsä Board paperboards
Metsä Board, part of Metsä Group, has achieved home compostability certification for all its white kraftliners and folding boxboards (excluding PE-coated grades). The certification was issued by DIN CERTCO based on the compliance with standard NF T 51-800. “All our paperboards can be recycled, which is the preferable option when the packaging or food service container has served its purpose. However, sometimes the packaging material can be stained by food, and then composting with biowaste is a good choice,” says Helena Moring-Vepsäläinen, Product Safety Manager at Metsä Board. “Our paperboards have had industrial compostability certification for several years now, and home compostability is one step further which is certainly welcomed by consumers.” All Metsä Board paperboards are made of fresh wood fibres and are safe to use for sensitive end use applications. They are lightweight and made using mainly fossil free energy, hence contributing to a lower carbon footprint throughout the whole packaging value chain. Please visit www.metsagroup.com
foodanddrinknetwork-uk.co.uk | 03
