POWERFUL REACH. TARGETED MARKETING. MEASURABLE RESULTS.
PARTNERSHIP LETTER
From:
The Arab British Chamber of Commerce 43 Upper Grosvenor Street London, W1K 2NJ United Kingdom
Tuesday 21st February 2023
Dear Members and Friends of the Chamber,
It is my great pleasure to announce our media partnership with Waltons Publications Ltd. (WPL). The partnership will provide ABCC members and contacts with additional high-quality publications and offers considerable advertisement opportunities for companies within our network.
We are excited to be working closely with WPL in the coming period to give you relevant and up-to-date information on the growth and development of trade and business relations between Great Britain and the Arab countries that will support your business endeavours.
Yours sincerely,
Mr Abdeslam El-Idrissi Deputy CEO & Secretary General
OVERVIEW
The Arab British Chamber of Commerce (ABCC) publishes two flagship titles— Economic Focus (quarterly) and the Arab British Business Economic Bulletin (bi-monthly)—in partnership with WPL Contract Publishing and Waltons Digital Media. These trusted publications provide a high-profile platform for businesses across the UK and the Arab world to showcase their expertise, promote services, and engage with an influential audience of senior decisionmakers, investors, and trade professionals.
Editorial content is thoughtfully curated to align with regional economic priorities, encompassing national development strategies, infrastructure projects, sector-specific reforms, and long-term initiatives such as the Arab Vision programmes. Spanning key sectors—including energy, finance, technology, healthcare, education, and logistics—both titles highlight practical opportunities for commercial engagement and investment.
Distribution is both print and digital. Thousands of physical copies are delivered directly to ABCC members and disseminated at all Chamber events, as well as at major trade exhibitions and international business forums. Digital editions are hosted on the ABCC’s official website and the ABCC Library portal, attracting a high volume of global business traffic.
To amplify reach, content is further promoted through targeted Google Ads, sponsored digital campaigns, and ABCC’s active social media platforms— particularly LinkedIn, where the Chamber maintains a highly engaged, professional audience. Featured articles benefit from enhanced exposure across ABCC’s digital ecosystem, significantly increasing brand engagement and visibility. Whether you aim to grow brand awareness, enter new markets, or reinforce strategic partnerships, advertising in ABCC publications ensures direct access to the leaders shaping the future of UK–Arab trade.
ORGANIC REACH
100,000 UK-based companies across key sectors
80,000+ businesses in the Arab world via the Chamber’s extensive directories
15,000 companies Newsletter subscribers
15,000 business specific followers on linkedin
Thousands of printed copies every year
Direct access to high-net-worth individuals, diplomats, investors, and decision-makers
Advertising space is limited. Early booking is strongly recommended to secure premium positions.
ARAB BRITISH BUSINESS ECONOMIC FOCUS
QUARTERLY PRINT MAGAZINE
Insightful Coverage of UK–Arab Economic Relations
Published quarterly by the Arab British Chamber of Commerce, Economic Focus is a respected title offering comprehensive coverage of trade and investment developments between the UK and the Arab world. The magazine provides businesses with a strategic platform to promote their brand, products, and expertise to a senior-level, commercially engaged readership. In a competitive global market, visibility among decision-makers is essential. Economic Focus delivers targeted exposure in a trusted publication that reaches the influencers and stakeholders shaping bilateral business relations.
FORMAT
Each issue features high-quality editorial aligned with regional priorities—such as national growth strategies, infrastructure investment, economic reform, and Arab Vision initiatives. Expert commentary and sector-specific features explore real-world opportunities in industries including energy, finance, logistics, education, technology, and healthcare.
Advertising in Economic Focus places your brand at the heart of the UK–Arab commercial cooperation and investment dialogue.
ADVERTISING RATES – ECONOMIC FOCUS
Banner with a link to your website
Full Page
Double Page Spread
Inside Front Cover (IFC)
Inside Back Cover (IBC)
Outside Back Cover (OBC)
Gatefold (GF)
Front Cover Logo Placement
Video Hotspot (Digital Edition)
RATE
£250
DESCRIPTION
Maintain brand visibility across all digital issues.
£950 High-impact format for brand, product, or service showcase.
£1,400
£2,000
Expansive visual space for storytelling and in-depth messaging.
Premium positioning for maximum first-impression visibility.
£1,400 Strategic placement to reinforce the message at the close.
£1,600
£2,500
£1,000
£500
Among the most viewed pages—ideal for brand reinforcement.
Unique three-page fold-out format—perfect for standout campaigns.
Align your brand with the magazine’s authority—premium exposure.
Interactive ad format—embed videos to enhance engagement.
ARAB BRITISH BUSINESS ECONOMIC BULLETIN
BI-MONTHLY EBOOK PUBLICATION
Promoting Commercial Partnerships Across the UK and Arab World
The Arab British Business Economic Bulletin is a bi-monthly publication tailored to businesses involved in UK–Arab trade. It offers a focused and dynamic platform for companies to raise their profile, promote their offerings, and connect with decision-makers actively seeking new business opportunities. In today’s fast-evolving trade landscape, timing and relevance are key. The Bulletin delivers timely and practical insight into economic reforms, regional
FORMAT
development plans, infrastructure investments, and visionary initiatives across the Arab world.
Covering a diverse array of sectors—including energy, logistics, healthcare, finance, education, and technology—the Bulletin remains relevant to all stakeholders operating within this key international trade corridor.
ADVERTISING RATES – ECONOMIC BULLETIN
Banner with a link to your website
Full Page
Double Page Spread
Inside Front Cover (IFC)
Inside Back Cover (IBC)
Outside Back Cover (OBC)
Front Cover Logo Placement
Video Hotspot (Digital Edition)
RATE DESCRIPTION
£250
£750
£1,100
£1,500
Build consistent visibility across issues
Targeted exposure for brands and campaigns.
Amplify your narrative with double-page impact.
Eye-catching front-positioning for early engagement.
£1,200 Keep your brand top-of-mind at the final page.
£1,200
High-visibility placement for lasting impressions.
£750 Associate your brand with the prestige of the Bulletin.
£500
Bring your ad to life with embedded video functionality.
ABCC ECONOMIC BULLETIN
EBOOK SPONSORSHIP RATES
PLATINUM SPONSORSHIP RATE
Priority inside Front, Back or Outside Back Cover
+ Two Pages editorial
+ Video Hotspot
+ Platinum Sponsorship logo on Front Cover
+ Banner
+ Individually promoted content across digital platforms
£2995
Inside Back or Outside Back Cover
+ One Pages editorial
+ Gold Sponsorship logo on Front Cover
+ Banner
+ Individually promoted content across digital platforms
All prices quoted are exclusive of VAT
Full Page with bleed (portrait)
297mm tall (303mm inc bleed)
210mm wide (216mm inc bleed)
Full Double Page Spread with bleed
297mm tall (303mm inc bleed)
420mm wide (426mm inc bleed)
GOLD SPONSORSHIP RATE VIDEO HOT SPOT HERE
£2000
ADVERTISING
Advertising in the E-bulletin offers you the unique opportunity of targeting member companies and business associates in a number of different ways, each one designed to suit your business needs and budget. From conventional display advertisements to company profiles, adverts can be placed in either key display positions or, placed in support of specific editorial features.
FREE DESIGN SERVICE
Our creative team can create customised, eye-catching advertisements, advertorials, inserts and other promotional items to meet your requirements.
Discounts available for ABCC members
DIGITAL & SOCIAL MEDIA PROMOTION
ABCC WEBSITE AND SOCIAL MEDIA PACKAGES
Leverage ABCC’s digital reach to amplify your brand message with highly targeted content delivery across its website, Library portal, and social platforms. These combined packages are ideal for thought leadership, product launches, campaign announcements, or profile-raising.
Strategic Promotion Through ABCC’s LinkedIn Network
As part of your advertising package, all sponsored articles and features are promoted across the ABCC’s official LinkedIn network—connecting your brand with over 15,000 highly engaged business professionals, including senior decision-makers, investors, diplomats, and industry leaders active in UK–Arab trade.
Each post is strategically crafted and boosted to reach a precisely targeted audience based on sector, seniority, location, and professional interests. This ensures your message is seen by the people who matter most—those with the authority and influence to act.
Promoting your content through LinkedIn not only elevates brand visibility but also positions your organisation as a trusted voice within the UK–Arab business landscape. The result is greater brand
recognition, credible thought leadership, and increased engagement from a commercially valuable audience. In today’s crowded digital space, this focused social media outreach ensures your message stands out—delivering real impact and measurable value.
ADVERTISING RATES
DIGITAL & SOCIAL MEDIA PROMOTION
CASE STUDY
A FULLY INTEGRATED SOLUTION FOR TARGETED MARKETING
ABCC Economic Focus – Let’s Talk About Egypt
May 2025 Edition
The May 2025 edition of the Arab-British Chamber of Commerce Economic Focus, Let’s Talk About Egypt, reached a global business audience through a well-executed, multi-channel marketing campaign, over the course of two weeks. The campaign enhanced the magazine’s visibility and delivered strong engagement from key regions around the world.
Performance Summary
Google Ads
• 1.13 million+ impressions
• 42,957 clicks
• Click-through rate: 3.8%
• Strongest engagement came during weekday business hours, primarily via desktop
Campaign Overview
A carefully targeted mix of Google Ads, LinkedIn activity, email outreach, and digital publishing was used to connect with senior professionals and decision-makers across the UK, MENA, Europe, North America, and Asia. Each channel played a role in strengthening the magazine’s international presence.
• 66,000 impressions
• 5,763 clicks
• 65% engagement rate
Reach & Engagement
The campaign delivered:
• 30,927 verified readers and users
• 49,096 total clicks across all platforms
This strong response highlights the magazine’s ability to engage a global, commercially focused audience. The results reinforced Economic Focus as a valuable platform for international trade, business insight, and Arab–British collaboration.
The Chamber publications reflects the main function and mission of the Chamber itself, encapsulated in the statement, “Friendship through Trade” which is emblazoned on our logo.
ADVERTISING SALES CONTACTS
CONTRACT PUBLISHING
Don’t count the people that you reach, Reach the people who count. David Ogilvy
Sameh Metawea Tel: +44 (0) 1472 500032 or +44 7532 647390
Email: sameh@wplcontractpublishing.com
Wendy Chapman +44 (0) 1472 599903
Email: wendy@wplcontractpublishing.com
Waltons Publications Ltd., 46 Heneage Road, Grimsby, North East Lincolnshire DN32 9ES