CARPI DISTRETTO MODA CARPI FASHION DISTRICT
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ELLE&CO A TOTAL LOOK OF FREEDOM BEYOND SIZES di Claudia Rosini
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lle&Co. is a Carpi total look brand that dresses women with plus sizes and which is proving quite successful, mainly thanks to word of mouth on the web and on social networks. The objective of the owner, Catia Parmiggiani, is to also enable women with curvy figures to wear garments (sweaters, leggings and accessories) which are cool, young, feminine and trendy. In just a few years, the brand (which has now reached its fourth collection) has succeeded in acquiring a loyal customer base. Part of the credit goes to the promotion which “travels� especially on social networks like Facebook and Instagram and which is entrusted to the firm, Giovanna Bortoli Photography of Giovanna Bortoli and her husband Nilo Pacenza. For the time being, the collection is distributed through Italian stores, but plans for the future are different: to create an online store and open up sales outlets.
Quality and affordable prices are a major feature of Elle&Co. which, on Saturdays, open the company gates (Via Lombardia 41) to retail.