ANNUAL IMPACT REPORT 2024
VILLAGE OF FREDERICKTOWN
COMMUNITY IMPACT REPORT
PREPARED BY OLIVIA TOTH, KCCVB DECEMBER 12, 2024
VILLAGE OF FREDERICKTOWN
COMMUNITY IMPACT
The KCCVB works to market Knox County as a great place to live, work and play. That means supporting our partners like, Fredericktown Community Development Foundation, to leverage local amenities and events - and using insights to better understand the visitor and the visitor experience.
VILLAGES & MERCHANTS
Centerburg, Danville, Fredericktown and Gambier are the villages that each add to the natural amenities and hidden gems of Knox County. Highlighting these communities individually gives residents and visitors a sense of place and pride. Unique lodging, recreation opportunities, street fairs, shop hops, festivals and more, all add to community pride and the visitor experience.
VILLAGES PAGE VISITS 1.3K VILLAGES LARGE EVENT VISITORS 18.9K
EDITORIALS PAGE VIEWS 7.2K
EVENT CALENDAR PAGE VIEWS 55K +218.7% YOY
Analyzing mobility data, we know people that visit Knox County come back again. In 2023, 1.3 million visited our county resulting in over 10 million visits.
VILLAGE OF FREDERICKTOWN COMMUNITY IMPACT
The Village of Fredericktown saw a minor decrease in overall visitation in 2024. Due to construction and streetscape revitalization for most of 2024, merchants and event organizers had to get creative about running their business and inviting visitors to explore. The most active entry point into the Village, in 2024, continues to be traffic coming from the South on SR13.
VISITOR OVERVIEW
Conveniently located at the junction of State Routes 13 and 95, the Village of Fredericktown takes pride in its agricultural pursuits, family legacies and innovative manufacturing. The birthplace of the FFA Jacket and nationallyrecognized Kokosing Construction; Kokosing is one of the largest family-owned construction companies in the Midwest and Mid-Atlantic. This small town brings in big crowds to enjoy a robust recreational district. With nearly 130 acres of public parks, the Owl Creek Trail (1.4 miles), Kokosing Park Splash Pad, and hiking trails through 57 acres of woods, Fredericktown has ample activities for the entire family. Anglers be prepared to cast a line and explore Knox Lake for fishing fun. Knox Lake is historically one of the "best largemouth bass fisheries in the state" according to Ohio Department of Natural Resources.
Staying for a longer visit? Add the annual Spring Fling (April), Fredericktown Tomato Show (September), or Christmas Walk (December) to your family-friendly itinerary.
FREDERICKTOWN WEB ENGAGEMENT
237
COMMUNITY PAGE VISITS
1,579 TOMATO SHOW EVENT SESSIONS
1,506 BLOG SESSIONS
2023 VISITORS 42K
2024 VISITORS 40.4K 6PM SAT PEAK HOUR OF VISITATION
PEAK DAY OF VISITATION SR 13 TOP VISITOR ENTRY SOUTH
VILLAGE OF FREDERICKTOWN COMMUNITY IMPACT
Fredericktown Community Development Foundation, and partner organizations, leverage local amenities and events to gather the community and visitors. Using these insights we hope to offer insight on future event planning, marketing strategies and promotional initiatives. The figures below are a capture of the overall visitors in the Main Street corridor on the day of the event(s).
EVENTS OVERVIEW
Fredericktown Community Development Foundation, local merchants and partner organizations, collaborate throughout the year to bring signature events to Main Street. Events like Spring Fling, Farmers Market (weekly), Tomato Show and seasonal events bring the local merchants together to promote, advertise and engage their business/offering with the community and visitors.
Providing live entertainment, giveaways and activities for the whole family, these events show how collaboration is vital to spotlight a community; its businesses, ammenities and offerings to locals and visitors. Over the last few years the Village of Fredericktown has led a strategic effort to revitalize Main Street with streetscape, shared use spaces, signage and street amenity upgrades. With these upgrades complete, FCDF and local partners can continue to build on the momentum to welcoming community and visitors back to Main Street for a newly enhanced experience.
WHAT PARTS OF THE EVENT CHANGED? WHAT STAYED THE SAME?
WHAT FEEDBACK DID YOU RECIEVE? VENDORS AND ATTENDEES?
WHAT ARE YOU PLANNING FOR IN 2025?