ANNUAL IMPACT REPORT 2024
ARTS PARTNERS
COMMUNITY IMPACT REPORT
PREPARED BY OLIVIA TOTH, KCCVB
DECEMBER 6, 2024
DOWNTOWN X ARTS PARTNERS
COMMUNITY IMPACT
The KCCVB works to market Knox County as a great place to live, work and play. That means supporting our partners, MTVarts, Mount Vernon Arts Consortium, Ariel-Foundation Park, The Woodward Opera House, CCA of Knox County, The Mount Vernon Music & Arts Festival, Experience Mount Vernon etc., to strategically leverage local amenities and events - and using insights to better understand the visitor and the visitor experience
A COLLECTIVE THREAD...
TheKnoxCountyseat,MountVernonoffersadiversemixof small-townvibeswithbigcityexperiences Partnerslike,the artsandExperienceMountVernon,bringavibrancyto downtownthatkeepsexcitementtothestreets,visitorstothe shopsandfoodiesexploringmore
Thecreativeartsarethreadedthroughoutourdowntown amongcuratedshops,uniquegreenspacesandourhistoric theaters Withboldideasandacollectivepassion,ourart inspiresvisitorsandleavesthemwantingmore
Withcontinuedstrategicmarketingandplanningefforts, betweentheArtsPartners,stakeholdersanddowntown merchants,visitorswillbeeagertostarttheirvisitearlyor extendtheirstayaftertheshow Howcaneachorganization expandtheirresourcesandcommunicationtofurtherdrive collaboration,trustandexcitement?
Analyzingmobilitydata,weknow peoplethatvisitKnoxCountycome backagain.In2023,1.3millionvisited ourcountyresultinginover 10millionvisits.
AVERAGE DOWNTOWN VISIT DURATION PEAK DOWNTOWN VISITATION HOURS
PEAK DOWNTOWN DAILY VISITS 115 MIN 5PM-8PM FRIDAY SATURDAY WEDNESDAY
STATE AVERAGE DAILY SPEND $115
TOP DOWNTOWN VISITATION DAYS SATURDAY,AUGUST10
FRIDAY,JUNE7
FRIDAY,JULY5
DOWNTOWN X ARTS PARTNERS
The City of Mount Vernon has attractive amenities and unique offerings within the downtown corridor Our community and visitors learn about downtown events and experiences through Experience Mount Vernon, Arts Partners, KCCVB and the newly established Downtown Merchants Facebook page With collective marketing strategies, collective communication and using shared resources, our impact will continue to bolster community support and reach new audiences (locally, regionally, statewide and beyond)
ARTS PARTNERS
EVENTS OVERVIEW
Arts Partners leverage local talent, amenities and events to gather the community and visitors Using these insights we hope to offer insight on future event planning, marketing strategies and promotional initiatives. The figures below are a capture of the overall visitors in Downtown Mount Vernon on the day of the event(s). Although it is not scaled down to the venue, this can be analyzed ialongside ticket sales to show the impact an Arts Partner event can have on any day of the week
