Executive Director – Knox County Convention & Visitors Bureau
Position Overview:
The Executive Director will lead the Knox County Convention & Visitors Bureau (CVB) with vision and purpose, fostering a culture of collaboration and excellence while driving tourism, community engagement, and economic growth in the region. This role is ideal for a passionate leader who thrives on building partnerships, developing innovative marketing strategies, and championing the unique offerings of Knox County.
Key Responsibilities
Leadership
& Strategy
• Cultivate an inspiring team culture, prioritizing collaboration, learning, and shared commitment to organizational goals.
• Establish and maintain effective policies, procedures, and ethical standards to ensure compliance and smooth operations.
• Drive overarching goals for tourism marketing and sales, with a focus on measurable results.
Board Engagement & Collaboration
• Build strong, productive relationships with board members, tapping into their expertise to shape strategic goals and initiatives.
• Facilitate open communication and active participation among board members to ensure their skills and insights are fully utilized.
• Work with the board to define new objectives, align resources, and achieve milestones that advance the CVB’s mission.
Financial & Administrative Oversight
• Partner with the Treasurer and Marketing Manager to create and manage annual budgets, ensuring financial health and transparency.
• Maintain operational compliance, including oversight of financial filings, 501(c)(6) designation requirements, and audits.
• Conduct annual staff performance evaluations and oversee office scheduling, customer service, and staffing.
Tourism Development & Marketing
• Lead the development and execution of year-round destination programs targeting leisure, group, conference, and sports markets.
• Oversee marketing campaigns, ensuring they align with budgetary limits and timelines set by the Board.
• Analyze destination research to craft effective marketing strategies that drive tourism growth.
Community & Partner Engagement
• Build and strengthen relationships with local citizens, businesses, and tourism stakeholders to educate and activate support for tourism initiatives.
• Collaborate with hotels, event venues, and state tourism organizations to secure group bookings and expand tourism opportunities.
• Represent the CVB at local, state, and national events, becoming a visible advocate for Knox County tourism.
Operational Excellence
• Ensure the Bureau maintains regular public-facing hours and delivers exceptional visitor experiences.
• Manage relationships with contractors and agencies for marketing, advertising, and branding efforts.
• Provide reports to the Board of Directors and oversee special projects as needed.
• Education: Bachelor’s degree preferred.
• Experience: Proven expertise in hospitality, tourism, economic development, and team management.
• Knowledge: In-depth understanding of the travel, tourism, and hospitality industries, with experience in marketing, advertising, and public relations.
• Skills: Strong financial acumen, leadership skills, and the ability to foster partnerships with stakeholders at all levels.
• Technical Proficiency: Skilled in Microsoft Office and other relevant tools.
Why Join Us?
As Executive Director of the Knox County CVB, you’ll play a pivotal role in showcasing our vibrant community, driving tourism impact, and collaborating with passionate individuals who care deeply about Knox County’s future. This is your opportunity to be a transformational leader in a dynamic and rewarding environment.