Vision Now February 2023

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Editor: Nicky Collinson BA (Hons)

Features Contributor: Joan Grady

Business Editor: Philip Mullins FBDO

Art Editor: Stacey Potter BA (Hons)

Publisher: Michael C Wheeler FCOptom DipCLP FSMC FAA0

Editor’s comment

It doesn’t seem so long ago that every time an optical event was announced, you would hold your breath to see if it actually went ahead. Thankfully those days appear to be behind us – with home-grown and global optical fairs and conferences forging full-steam ahead.

If you’re not able to visit one of the many fantastic European trade shows this year, then do make a beeline for 100% Optical in London this month where NEG’s preferred suppliers will be out in force with their latest product innovations and practice support tools.

With more than 140 CPD sessions on offer, there’s also a great opportunity to hand-pick relevant education – both within the general programme and via show participants. Eleven different education hubs will support all training needs, so bring the team and make it a practice outing. There’ll be a bigger focus on contact lenses this year, with CPD on subjects such as myopia management, communication and presbyopia, alongside frame dispensing workshops and business seminars.

Fashion will be to the fore too – with daily catwalk shows, the Love Eyewear Awards on the Saturday, a Design Arcade showcasing eyewear trends from emerging and established international brands, and a Studio section championing independent eyewear designers. Trailed as “an ultra-cool industrial space”, you’ll be able to review what’s new in bespoke, sustainable, luxury and high-tech eyewear. So, if you’ve not yet registered – do so today. And visit the Optinet team while you’re there to hear first-hand how FLEX can improve your practice efficiencies and profitability.

The Editor welcomes letters, articles and other contributions for publication in the magazine and reserves the right to amend them. Any such contribution, whether it bears the author’s name, initials or pseudonym, is accepted on the understanding that its author is responsible for the opinions expressed in it and that its publication does not imply that such opinions are those of The PK National Eyecare Group Ltd. Articles submitted for publication should be original, unpublished work and are accepted on the basis that they will not be published in any other journal. Acceptance of material for publication is not a guarantee that it will be included in any particular issue. Copyright © 2023 for Peekay Publishing Ltd. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, without the written permission of the publishers. Such written permission should also be obtained before any part of this publication is stored in a retrieval system of any nature.

@PK_NEG VISION NOW is published by Peekay Publishing Ltd for The PK National Eyecare Group Limited, Clermont House, Cranbrook, Kent TN17 3DN VISION NOW is printed by CFH Docmail Ltd. St Peter’s Park, Wells Road, Radstock BA3 3UP
Now magazine is published by Peekay Publishing Ltd for The PK National Eyecare Group Ltd, the UK’s largest purchasing group for independent opticians.
Nicky Collinson Editor
Inside 11 9 26 Vision Now February 2023 3 NEWS 4 New Rose K2 XL lens option 7 Visionix teams up with BIB 9 New CEO for UltraVision 11 Early bird for BCLA FEATURES 15 Product profile Hat-trick for myopia lens 17 Product profile Revo FC OCT: pushing boundaries 19 Product profile Optinet FLEX update 21 100% Optical Taking a stand 26 Product Profile Visual Fixation System REGULARS 11 An independent view 13 Developing thoughts 28 Style Spotlight 26 Suppliers’ directory

Go Eyewear

With its statement designs in high-end materials, the spring/ summer 2023 collection by Ana Hickmann explores elegant constructions and architectural details, imagined through references to the iconic pyramids of Egypt. Elegant crystals, bevelled details and a palette of colour combinations are among the highlights to look for.

The brand’s Duo-Fashion concept returns allowing a rotational movement on the sides for two engaging looks in one single frame. Our photograph shows model AH1504: a round frame front combined with the Duo Fashion sides. The temple pattern is based on a tri-coloured rainbow design with art deco overtones. Colour for this style include a light elegant pink tone or a classical and timeless black.

Two looks in one

General Optical Council

From April 2023, there will be a below-inflation 5.56 per cent increase in the main General Optical Council registration fee for optometrists, dispensing opticians and bodies corporates – to £380. Fees for students will remain the same and the discount for low income fees will increase by £20, from £100 to £120, meaning that the low income fee will remain at £260. Registrant fees have remained frozen at £360 for the past three years.


The new Rose K2 XL Oblate design from Menicon is designed to give better vision and comfort to patients following grafts, photorefractive keratectomy or laser surgery interventions. The daily wear lens is suited to any oblate cornea that cannot be fitted within the limbus, including extremely flat corneas, when the tear layer thickness is excessively deep over the central cornea.

With an aspheric back optic zone, front surface aberration control, precise edge lift control and significant reverse geometry in all base curves, which increases as the base curve flattens, the lens mimics the shape of the oblate cornea for every stage of the condition. As a corneo-scleral design, Menicon claims it provides less conjunctival pressure with increased tear exchange resulting in potentially less hypoxia and ischaemia. Fitting follows the same five-step process of all Rose K2 designs, with a wide


Essilor has begun a new personalised marketing campaign for Eyezen lenses, featuring a targeted direct mail approach. A stylish leaflet highlights all the wearer benefits of Eyezen and can be tailored with practice details and individual offers. New Eyezen window graphics have also been designed to catch the attention of passers-by, drive awareness of the brand and spark conversations between eyecare professionals and patients in-practice.

Alan Pitcher, commercial director at Essilor, said: “For those under 40, having single vision lenses that support and enhance everyday activities is invaluable, and the marketing assets communicate this message and signposts consumers to their local independent optician to give them just that. Optical practices can personalise assets to help them customise their approach.” Marketing materials can be purchased with loyalty points and support remains available, recapping the benefits of Eyezen with training sessions. Visit

New direct marketing campaign

range of parameters available.

Kevin Mitchell, Mencion managing director, said: “By adding this new option to the Rose K2 XL lens, we are allowing an even greater number of patients with irregular corneas to enjoy the benefits of a precision lens that’s comfortable enough to be worn every day. It is another example of Menicon’s ongoing commitment to continual innovation and to providing lenses for even the most complex of conditions.”

4 Vision Now February 2023 News Want to feature in VN? Email the editor at:

FREE CPD event with world-renowned global speakers.

Join us Sunday 5th March 2023.

Virtual Perspectives powered by CooperVision is back for another year – a virtual CPD event that will be bigger and better than ever before! New topics, new formats and a big number of recommendations from some of the best practitioners worldwide.

Exploring how to achieve a successful lifetime of contact lens wear for your patients, from childhood to presbyopia, and addressing the new challenges we face with the myopia pandemic. This event will be packed full of science, education, and clinical pearls, with a strong commitment to sustainability. Watch live from the comfort of your own home and gain access to our science expo featuring the newest clinical data from the ARVO, NCC, IMC and AAO.

4 non-interactive CPD points available for all.

Learn more about this exciting event or register at:

Vision Now February 2023 5 2 0 2 3
powered by

We look forward to seeing you at 100% Optical!

Model RRS 306 is a stand-out piece from the new Range Rover collection from Eyespace. For the male wearer, the new contemporary classic is a re-imagined round eye shape with an innovative hexagonal upper eye rim. A Japanese raw edge finish at the outer rim contrasts with a highly polished front for a subtle emphasis on its geometric styling. A striking sculpted metal trim extends from lug to temple, while a sleek understated keyhole bridge provides a versatile fit. This is a sustainable model crafted with M49 Mazzucchelli bio-acetate and polished copper lug and temple plating, paired with biodegradable polarised grey graduated lenses.

BIB Ophthalmic Instruments


In partnership with eyecare professionals (ECPs), contact lens wearers and Plastic Bank, CooperVision’s plastic neutrality initiative has now prevented the equivalent of more than 100 million plastic bottles from entering the oceans. Of these, more than 23 million have been offset by ECPs and contact lens wearers in the UK and Ireland.

CooperVision funds Plastic Bank’s collection, processing and reuse of general ocean-bound plastic waste that is equal to the weight of the plastic contained in participating products across 27 countries throughout the Americas, Europe and Asia-Pacific. The initiative also benefits community members in more than 350 coastal communities who receive bonus payments through Plastic Bank for necessities such as groceries, cooking fuel, school tuition and health insurance.

CooperVision country manager for the UK and Ireland, Doug Bairner, commented: “We’re extremely proud of the contribution eyecare professionals and contact lens wearers have made to this important initiative in the UK and Ireland. It really goes to show that small actions can make a massive difference when we all work together with a common purpose. We’re excited to see what more we can achieve together over the years to come.”


The Association of British Dispensing Opticians (ABDO) has developed new menopause guidance addressing symptoms, legislation and the responsibilities of employers and employees. It offers guidance for managers’ discussions with employees and suggested adjustments for specific issues. There is also a template for a confidential discussion between manager and employee, and a list of supporting resources.

ABDO clinical lead, Max Halford, said:

“ABDO is committed to ensuring the health, safety and well-being of its members, employees and the patients we care for, ensuring everyone is treated with dignity and respect. With this is mind, the organisation has developed guidance to support members who are affected in any way by the menopause, to support and inform their managers and ensure that people reporting issues are treated fairly and given appropriate support.” Find the guidelines in the ABDO Advice and Guidance section of the ABDO website.

Visionix has teamed up with BIB Ophthalmic instruments to distribute its new Essential Line product range in the UK. An innovator in ophthalmic diagnostics for more than 20 years, Visionix is said to have more patents in wavefront technology than any other company in the

world – with more than 10,000 wavefront diagnostic instruments installed in the field. The company pioneered a method to miniaturise wavefront technology, permitting its incorporation in a large group of instruments.

Frank Driessens, Visionix vice president for Northern Europe, said: “We are delighted to partner with BIB in the UK. Their technical

expertise and customer focus is exactly the match our technology requires to reach practitioners looking to strengthen their practice’s clinical and commercial offering.”

Tim Baker, BIB group CEO, added: “We are very proud to be appointed Visionix’s new UK distributor, and are very excited to be able to share this cutting-edge technology with all our UK customers and the benefits it will bring.”

Vision Now February 2023 7
Range Rover model RRS 306 in black Eyespace
100 million eco milestone Bringing waverfont technology to the UK


Astigmatic customers also deserve an exceptional wearing experience. They are even more likely to struggle with dryness and discomfort³


8 Vision Now February 2023
Multi Sponsor Surveys Inc. The
Gallup target market report on the market for toric contact lenses.
for use
eff ects. 15130 © 2022 Alcon Inc UKIE-T3A-2200024
References: 1. Clinical Performance Evaluation of Two Frequent Replacement Silicone Hydrogel Toric. 2. In a clinical trial to evaluate on-eye performance of TOTAL30 ® for Astigmatism lenses where n=69;
data on file. 3.
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care, precautions, warnings, contraindications and adverse


Silhouette’s latest Illusion Lite collection builds on the range’s modern chic design, adding bold new styles and colourways. Combining Silhouette’s renowned high-tech features with daring designs, the new styles range from a subtle cat-eye to a square frame and a double-bar aviator. The models are crafted using a plethora of high-quality materials: the front is made of SPX+, a hard-wearing, ultra-light and hypoallergenic high-tech material which ensures longevity.

General Optical Council

Ulster and Cardiff universities will be the first to deliver the Master of Optometry undergraduate qualifications under the General Optical Council’s (GOC) new education and training requirements. Both universities will begin to deliver the adapted qualifications to the first cohort of students in September 2023 and will continue to deliver BSc (Hons) Optometry with the last cohort of students

Illusion Lite 1607 is a women’s model designed for everyday wear; a full-rim style

delivering an urban look for both business and leisure.

commencing from September 2022.

Providers of existing GOC-approved qualifications are required to submit detailed plans of how their adapted qualifications will meet the new education and training requirements, with the GOC reviewing and noting these changes. The updated qualifications will still be subject to the GOC’s routine quality assurance processes to ensure they satisfy the GOC’s requirements.

Optical Suppliers Association

Transforming optometry and ophthalmology with artificial intelligence and exploring how hybrid home care is enabled via technology, are just two of the free to attend lectures on the Optical Suppliers Association (OSA) stand at 100% Optical this month. Low level laser therapy to manage dry eye disease, treating myopia with new contact lens designs, technologies in glaucoma treatment, starting and running a better business, fitting paediatric frames, sustainability and MRHA legislation will also be covered over 10 hours of

Professor Wolffsohn will discuss dry eye therapies interactive sessions.

The OSA presentations will be delivered by some of the most respected authorities in the UK, including Professors James Wolffsohn and Pearse Keane. Professor Wolffsohn said: “With biomodulation, or low light therapy, we are bringing the very latest evidence-based science to the fore and demonstrating what is in the realm for optometrists to deliver. These treatments can keep people out of busy hospitals, provide very localised care and build up optical practices.”

Samara Morgan, GOC head of education development, said: “This is an exciting time for us as we begin to see how providers of existing GOC-approved qualifications will adapt to meet the new education and training requirements. The adapted qualifications will ensure that all optical professionals continue to be equipped to deliver eyecare services in a rapidly changing landscape and meet the needs of patients in the future.”


Sarahjane Cross has taken over as chief executive officer at UltraVision CLPL following the departure of Diane Angell, who served as CEO for 11 years during which time the group was acquired by Japan-based Seed Co. Sarahjane joined UltraVision CLPL as group finance director in 2019, and successfully led key projects relating to governance, operational efficiencies and productivity across all areas of the business.

“We are excited to see Sarahjane lead UltraVision CLPL during dynamic and challenging times,” commented Philipp Polonyi, CEO Seed Europe. “She brings a wealth of experience, insight and leadership qualities to her new role.” Sarahjane added: “The industry continues to face significant challenges such as the cost-of-living crisis, a changing regulatory landscape and ongoing disruptions to global supply chains. I am looking forward to supporting UltraVision to move the company forward and thrive with a fresh, positive outlook.”

Vision Now February 2023 9 News
New CEO, Sarahjane Cross Illusion Lite 1607 4040

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Eyecare professionals can now take advantage of ‘early bird’ rates and register for this year’s British Contact Lens Association (BCLA) Clinical Conference and Exhibition, taking place at Manchester Central from 9-11 June. The event will feature keynote speakers including Frank Schaeffel and Dr Gregory Sawyer. The BCLA Medal Address will be presented by Professor Eric Papas while Dr Sonia Trave-Huarte will deliver the Irving Fatt Memorial Lecture. There will be dedicated lecture tracks, hands-on workshops and free sessions at the exhibitor pavilion. At least 45 CPD points are expected to be available.

BCLA chief executive, Luke Stevens-Burt, said: “Having switched to a virtual conference in 2021 due to Covid, we’re looking forward to seeing everyone in real-life once again. It promises to be a weekend to remember, featuring a host of passionate speakers who can inspire eyecare professionals to make a real difference to patients’ lives and ensure we are ‘always learning’.” The early bird offer will run until 31 March. Visit

International Opticians Association

The International Opticians Association (IOA) is holding a summit alongside Silmo Singapore from 11-16 April. It will be the first time IOA members have met face-to-face since 2018. Fiona Anderson, IOA president, said: “The IOA Summit in Singapore will offer IOA members an incredible opportunity to meet like-minded professionals, network with industry experts and peers, attend the flagship Silmo Singapore trade show, and be at the forefront of new innovation and current trends in the vibrant cosmopolitan city of Singapore.” Watch a video about the summit at watch?v=XF6PI18P7fI

General Optical Council

The General Optical Council (GOC) is seeking views on a new policy setting out the process for registrants to update their registered gender. The new policy seeks to make the process for updating gender “clear and easy to apply”, whilst ensuring compliance with the Gender Recognition Act 2004 and the Equality Act 2010. The consultation is live until 20 March. Feedback will then be considered, with a view to implement the policy in mid-2023. The consultation can be accessed via the GOC website.


Building on our strengths

The start of a new year always brings the opportunity to both reflect on the previous year’s events and look forward to what may develop in the coming months.

Last year saw the dust continue to settle following the pandemic as businesses inched back to normality, albeit with some long-term changes. Both clinicians and patients are more acutely aware of infection control in all walks of life. Whilst optometry has always had a clear emphasis on this, our patients certainly have a much stronger expectation to see it in action.

There is also much greater awareness of mask wearing, so hopefully we can say goodbye to catching every cold and flu bug under the sun when patients arrive coughing and spluttering for their appointments. In all seriousness, this small change can potentially save a lot of lost clinic hours.

So what of the year ahead? We seem to have shifted from one global catastrophe to another, as we emerge from the pandemic into the ongoing conflict in Ukraine and the repercussions of that. The cost of living crisis may well cause patients to stop and consider where their disposable income is spent, so may we see a shift towards more budget vision correction solutions and online retailers?

Patient education is key here and we should continue to promote and explain exactly why independent practice is so comprehensive and patient focused. We must also consider the impact on business overheads. Rising energy costs will be felt across the sector, and it is important to remember that help is always at hand through our own Practice Support Network.

But it’s not all doom and gloom. Having seen how the independent sector weathered the storm of Covid, emerging stronger than ever, I feel the same can be said for the current situation. The absolute joy of being an independent practice is the ability to adjust and refine the business to respond to local demand. This is the strength that will continue to see the independent sector grow in the months and years ahead.

Vision Now February 2023 11 News
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Developing thoughts

Finding your way forwards

When the going gets tough, the tough get planning...

The news never seems to get any better does it? With the ongoing war in Ukraine, the cost-of-living crisis and the growing pressures on the NHS, it looks like 2023 is going to be another difficult year for many people –both personally and in business. With the additional pressures that seem to befall independent practices, you might wonder why you bother at all?

But let’s look past all the doom and gloom and focus on the positives that come with being part of the independent sector – and what actions that can be taken to grow in challenging times. First of all, don’t bury your head in the sand thinking it will all go away. Instead, make an action plan to work around/offset any issues you’re having, or just tackle them head on.

Take, for instance, the increasing cost of gas and electricity: you might think there is little cost-difference between providers but there are savings to be gained. We recently came to the end of our utilities contract, and decided to shop around. Although our costs still tripled, if we hadn’t switched provider they would have been a staggering 25 per cent higher.

So if you are coming to the end of a utilities contract, do your homework and find the best deal. Get your staff involved too: see if they can come up with ways to save power, from fitting energy-saving light bulbs and turning lights off to maybe using remote edging rather than in-practice glazing. Or ask them to find ways to update equipment to be more efficient.


We know that costs are increasing across the board, so look at the prices you charge patients and bite the bullet. Increasing prices is always contentious, because it can drive patients into the arms of cheaper providers. But there will always

be providers who are cheaper than you –so instead of focusing on cost, focus on offering value and ways to make paying for products and services as easy as possible.

As an independent practice, patients come to you for your excellent service and the wide array of products you offer – so why not make an even bigger point about these attributes. Make sure everyone gets the time they need and that you discuss all the options available. When people are engaged in the process, they respond positively and will remain loyal.

For some of your patients, cost pressures are particularly hard at the moment, so make it as easy as possible for them to pay. If you haven’t already introduced monthly direct debit options, make sure you do – not just for contact lenses but for professional fees and spreading the cost of purchases.

For instance, why not offer three or six-month interest-free options on frame purchases – providing you take a reasonably sized deposit. I recommend charging a 50 per cent deposit so your costs are covered. Enabling your patients to spread payments will make it easier for them to make those crucial purchasing decisions. You’ll be surprised how very few patients, if any, don’t pay or cancel their direct debit with you.

(and profit) will be worth it.

Offering this service also makes it easier to promote additional purchases when the patient comes to the end of their payment. This provides an opportunity to contact them to come in and look at your latest sunglasses collection, for example, or to consider a pair of frames for sports. Once again, allow them to spread their payments. This may affect your cash flow but once up and running, the overall increase in income

These are just a few ways to address specific areas of concern you may be facing at the moment, but by working through these issues you will find a way forwards. And always remember: you might be independent but you’re not on your own. There is lots of support out there – not only from us at NEG but from companies such as Citation, which helps with HR and health and safety, Bottomline, which runs our Optical Payment Services direct debit collection, and of course the Practice Building team, which runs the NEG Business Club offering a whole toolbox of help and support for practices just like yours. ■

Vision Now February 2023 13
Don’t be afraid to increase your charges
‘‘ ‘‘
...if you are coming to the end of a utilities contract, do your homework and find the best deal.

MiYOSMART: the smart way to treat myopia in children.

Access the accreditation course by scanning the QR code:

For more information please visit:

Hat-trick for myopia lens innovation

Hoya Lens UK is thrilled to announce its third consecutive win at the Optician Awards for its MiyoSmart spectacle lens for myopia. It is estimated that by 2050, more than 50 per cent of people, regardless of where they live, will have myopia1

Since the launch of MiyoSmart in the UK in February 2021, Hoya has continuously supported independent eyecare professionals (ECPs) to raise awareness of myopia and the importance of its management.

Hoya is on a mission to curb myopia by providing professional education such as CPD and ongoing support with practice team training, raising consumer awareness and increasing holistic advice to parents and guardians, and enhancing the parent and patient journey.

Over recent months Hoya undertook a two-month awareness campaign targeting parents of youngsters across multiple channels such as Facebook, YouTube, Mumsnet and Google. Extending its campaign to millions of people across the UK and Ireland, the aim is to help them better understand what myopia is and

how new-generation spectacle lenses could help their child. All communications encouraged parents to book an eye examination for their child with their local independent MiyoSmart-accredited optician.

Hoya also recognises that there is a large disconnect between the importance of children’s eye health and the school curriculum. Hoya’s ‘Eye Care We Care’ scheme enables independent ECPs to partner with local schools to promote the importance of eye health and their practice in their local schools and community effectively.


The Hoya team attended the glamorous black-tie Optician Awards in December at the Hilton Park Lane, London, alongside more than 500 attendees from across the eyecare industry. The team were thrilled to win the 2022 Lens Award, and would like to thank all ECPs who continue to join them on their mission to curb myopia.

Martin Batho, managing director of Hoya Lens UK, said: “On behalf of the all the team at Hoya, we are delighted with the news that our latest innovation MiyoSmart won the Lens Award at the Optician Awards 2022. Our customers and the Hoya team continue to work together to make a real difference in the myopia management category. We look forward to sharing our exciting plans to further develop this category, in order to support children all around the world.”


1. Calculated continental averages, based on data from Holden BA et al. Global prevalence of myopia and high myopia and temporal trends from 2000 through 2050. Ophthalmology 2016 123(5):1036-1042. ■


“Everyone involved in eyecare should be excited about myopia management and how we can help protect the sight of the next generation. We jumped into dispensing MiyoSmart. It is simple to dispense after the excellent accreditation training from Hoya. We have had minimal issues with non-tolerance to the lens with most wearers saying they are unaware of any major visual discomfort,” Ian Curtis, owner of Curtis Opticians.

“This innovative lens was not launched using glossy marketing adjectives, but was underpinned by a strong research base and robust clinical trials. I have recently completed a six-month review on the fourth patient dispensed with this lens. MiyoSmart is straightforward to dispense but does require careful frame selection and centration, along with a visual demonstration of the lens to the patient and parent. Feedback regarding adaptation from all of the patients has been positive with no non-tolerances so far. Of the four patients I have reviewed, none have demonstrated myopic progression which is obviously very encouraging,” Andrew Keirl, optometrist and dispensing optician, Liskeard, Cornwall.

Vision Now February 2023 15 PRODUCT PROFILE
The Hoya team celebrate their award on the night

Revo FC OCT: pushing the boundaries

As a Revo user, you can enjoy all the latest updates with many new and exciting features and the clinical benefits they bring. This ensures that your investment stays at the forefront of technology for the life of your device.


Posterior and Anterior Full Range

The new Full Range feature pushes the retinal scan (Posterior B Scan) capability from a 12mm line scan to a 15mm line scan. This provides a 25 per cent increase in retinal visualisation from one single scan, facilitating greater clinical analysis and saving time.

Anterior (Anterior B Scan) Full Range 16mm and Anterior Chamber Radial Full Range examination now provides complete visualisation of the anterior chamber – and is a world first for which was essentially a posterior OCT. This ground-breaking new capability provides a complete cataract, cornea and glaucoma analysis with measurement and recording facility. Scans are achieved without the use of any adaptor or additional forehead bar (Revo FC only).

DeNoise Algorithm

Improved visualisation of all tomograms comes with the new Artificial Intelligence (AI) DeNoise algorithm, which filters out noise from the tomogram for the highest and smoothest image quality. The AI DeNoise algorithm enhances the visibility of morphological structures by processing the

original image, and provides greater detail within the retinal layers thereby improving clinical diagnosis.

IOL Formulas

Measuring axial length utilising the optional biometry measurement software has until now only been for used for visualisation and measurement, ideal for those involved in myopia management. For clinics that want intraocular lens (IOL) calculations and formulas, Optopol has now made


The following optional software modules are available:

◼ Angiography OCT: This module allows visualisation of the retinal microvasculature. Angiography SOCT is a non-invasive, dye-free technique providing 3D image of retinal blood circulation.

◼ Biometry OCT: Myopia Management: B-OCT is an innovative method of using the posterior OCT device to measure ocular structure along eye axis.

◼ Topography OCT: The Topography OCT module provides the analysis of both surfaces based on corneal curvature, dioptric power, elevation and real power analysis based on both surfaces and local cornea thickness (ray tracing).

this possible with the add-on software IOL Formulas, which includes Hoffer Q, Holladay I, Haigis, Theoretical T and Regression II formulas. In addition, the WTW&P feature is available. White-towhite measures the distance from limbus to limbus measured horizontally through the centre of the pupil. Pupil diameter can also be measured horizontally through the centre of the pupil.

Post-tacking feature

The new post-tracking feature offers improved correlation using the fovea or optic disc centre for difficult cases.

Structure and Function

Updated and improved Structure and Function Analysis allows the user to compare 10/2, 24/2 and 30/2 visual field results. It is designed to be used with Optopol's PTS visual field screeners.


The latest Revo FC OCT comes with a real-time hardware eye-tracking featuring, redesigned OCT optics and fundus optical systems to provide a better quality of tomograms and fundus photographs. The modified hardware, together with the latest version of software 11.5.0, provides an array of new functionalities and improvements.

For further information on your Revo OCT products from Optopol, please contact BIB on 01438 740823. ■

Vision Now February 2023 17 PRODUCT PROFILE
The primary goal of the R&D team at Optopol is to remain at the forefront of optical coherence tomography (OCT) and visual field technology innovation by investing in continual development and improvements of its systems and software.
Example of a structure and function report
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Optinet FLEX: an update

Optinet FLEX encompasses all aspects of the day-to-day running of an optical business – from maintaining patient records, handling eGOS claims, scheduling appointments (including automated SMS confirmations and reminders), recording of the clinical assessment and examination results and creation of patient dispense and till receipt.

From a back-office perspective, full financial reporting is available; uploading financial transactions to the Xero accounting software is automated and the ability to interrogate business data to send communications to patients by letter, postcard, email or SMS is also invaluable.

When it comes to practice management, not all businesses and business owners are the same. The needs of a traditional bricks and mortar practice are different to those of a hybrid practice where the owner may not work in the business. They may operate at various times and from separate locations, from home in the evening or from a mobile office as the needs demand. FLEX can handle all scenarios.

FLEX can send financial reports by email at the end of the day, or automatically copy a staff task to a co-worker’s inbox when they are not in the practice. For businesses that need access from more than one location, or that just prefer to have the flexibility of being able to access the system from anywhere, FLEX can be centralised with cloud hosting.

The benefits of centralising your business include:

■ Frequently-performed tasks can be handled centrally

■ Viewing group diaries

■ Sending group recall

■ Planning group marketing

■ Stock handling across the group

■ Business reporting

■ Software configuration remains consistent across the group

■ Lens catalogues and pricing

■ Staff records

■ Document templates

■ SMS templates

■ Email templates

■ An ‘always on’ system that can be accessed from anywhere

■ Location restrictions are removed

e.g. access diaries from other branches

At Optinet, we believe in development. Software needs to evolve to keep pace with the digital transformations that are taking place all around us. We always have an eye to the future and close discussions with our Early Access Group lets us check ideas in the ‘real world’ before starting any development work and automatic updates ensure the software is always up-to-date.

Many of our latest features and enhancements were suggested by the FLEX community. Here are some of our latest developments...


FLEX now offers a link between FLEX and Rodenstock CNXT, allowing it to communicate with all Rodenstock measuring devices and handle the exchange of data, so the user does not have to. The digital transfer of data saves the practice time and reduces the risk of errors.


Optinet has partnered with Windcave, a world leading payment provider, to bring an integrated payment solution to FLEX. The benefits of this new integration are:

■ Improved speed of transaction

■ Eradicate keying errors by no longer having to manually enter the transaction amount

■ Highest level of encryption (P2PE)

■ Latest mobile terminal

■ Competitive transaction rates


Continuing our plan to directly integrate with NHS services where possible, a direct link to the Electronic eyecare referral service, Electronic Eyecare Referral System (EeRS), has been added. FLEX users can directly send referrals to EeRS service suppliers without leaving the system, saving valuable practitioner time, and removing errors that may arise from the re-keying of date. Further enhancements are planned for next year’s release – so watch this space.


Whilst we are committed to ongoing software development, we are fiercely proud of the service and support that we offer, starting with the initial software demonstration which, where possible, takes place in the practice – or online if preferred. By visiting the practice, we get a feel for the business, meet the owner and the staff and start to plan delivery of the software and training.

We can convert data from other systems to ensure continuity of the business and offer on-site training at the point of installation, helping new FLEX users to get the most out of the software. Postinstallation, we offer remote telephone support, management ‘away-days’ and training courses at our Worcestershire offices. Our online customer portal is available 24/7 where practices can look up answers to FAQs and log new support tickets.

For more than three decades, Optinet has developed software for independent opticians. We understand practice needs and have the valuable experience that makes Optinet a name you can trust. To find out more about the FLEX system or the exclusive NEG free 12-month software trial, email ■

Vision Now February 2023 19 Handle eGOS claims with ease PRODUCT PROFILE
Optinet business development manager, Chris Smith, rounds-up the latest on offer from Optinet FLEX...


SynergEyes iD is ideal for your Astigmatic Patient who:

• Has corneal astigmatism and needs GP vision but with soft lens comfort

• Experiences decreased or fluctuating vision in toric lenses

• Is an astigmatic presbyope with a cyl greater than 1.00D

• Is wearing glasses because contact lenses did not deliver acceptable vision

Join one of our LIVE CPD evening webinars (18:30) (1 point. OO & CLO)

There are 2 webinars available:

1. Mainstream practice – Focussed on the benefits of hybrid lenses for the astigmatic patient presenting in a typical high street practice.

2. Therapeutic practice – For the specialist fitter regularly tackling more unusual fits, including keratoconus.


Tuesday 14th February, Mainstream Practice

Tuesday 28th March, Therapeutic Practice

Tuesday 18th April, Mainstream Practice

Thursday 18th May, Therapeutic Practice


For more information or to book onto a training meeting: Tel: 0844 669


20 Vision Now February 2023
8.5mm GP Diameter and Back Optic Zone Linear Soft Precision Skirt Silicone Hydrogel HyperBond Junction 14.5mm Overall Diameter SynergEyes iD Hybrid Design
OnlineFREECPD Webinars
generation hybrid contact lens for astigmatic patients, including presbyopes.

Taking a stand

In this special preview feature, hear from NEG’s preferred suppliers participating at 100% Optical from 25-27 February at the ExCeL London...


Discover the next generation silicone hydrogel contact lens material (kalifilcon A) and the ‘Most Complete Lens’. Bausch + Lomb Ultra One Day offers two breakthrough moisture and comfort technologies working synergistically as one complete system – along with a complete design to deliver outstanding comfort for a full 16 hours of wear and promote a stable and healthy ocular surface environment. Visit us on Stand M460 for show offers and experience Bausch + Lomb Ultra One Day breakthrough technologies.


On Stand M160, BIB Ophthalmic Instruments will major on three new products and one new brand/range of equipment. Exclusive product launches will include the world’s fastest OCT, the REVO


"We're thrilled to be an education partner at 100% Optical 2023," said Christina Olner, head of professional services at CooperVision UK and Ireland. "This is a fantastic opportunity to engage with a clinically diverse audience and inspire them to prescribe the freedom that contact lenses can bring to both children and adults." CooperVision will deliver 14 hours of CPD opportunities and sessions will include a fresh view on the contact lens patient journey, contact lens patient retention, myopia management, and a lifetime of successful contact lens wear." The company will also launch a campaign, titled Fresh, to improve and optimise the contact lens patient journey. Delegates will be asked to share their thoughts on current practice and their ideas for a more modern approach.

FC130 from Optopol – providing some ground-breaking AI technology as well as boasting wider and deeper scans. Also view SK-MED's new high specification Digital LED slit lamp with automated Dry Eye Analyser. The all-new ZULU 3 from Medinstrus is a stylish and versatile three-table rotary combi unit providing placement of three clinical devices and combining refraction. Also on the stand will be a new range of refraction and diagnostic equipment from Visionix utilising leading wavefront technology. Delegates can expect to see how the latest technology can benefit their clinical offering and provide a return on investment.


At Stand E130, Eyespace invites visitors to discover more than 200 new designs while enjoying bubbles at breakfast and taking advantage of exclusive show offers. Showcasing its award-winning sustainability solutions, Eyespace will introduce innovations across its portfolio. There is an ultra-premium offering from Range Rover, while Land Rover has an exclusive edit of Defender-branded models alongside new designs pairing athletic influence with functionality. New releases from Aspinal of London give vintage glamour a uniquely British twist. Every sun collection now includes sustainable models, as well as polarised lenses. Best-selling budget brand Zips also sees 10 sustainable styles for


Cocoa Mint sunwear from Eyespace

both men and women. The Eyespace stand is famously a hive of activity, so secure a personal appointment with your area manager as early as possible.

Glasklar UK will take visitors back in time at Stand E76 as part of its 10th anniversary celebrations – offering Glasklar with 2013 pricing. A new slogan – ‘Sustainability is not only green’ – will be unveiled emphasising the large colour options available. A new display system will also be launched giving the option of three different finishes, including one with a mirror. The lens cleaner is now available in a larger 100ml bottle option, with free cleaner concentrate for all stockists. Ellie Jarman, marketing manager at distributor Positive Impact, said: “We have exhibited Glasklar at 100% Optical every year since the show started, which is almost as long as Glasklar has been available. We invite visitors to go ‘back to the future’ with our exciting new products and celebratory 2013 pricing.”

Vision Now February 2023 21
New technology from Visionix
New campaign visual from CooperVision

Profitable Practice Post Pandemic

Now that the business bubble created by pent-up demand post pandemic seems to have finally burst, what's next for independent practices?

What is the best strategy to continue business growth and, more importantly, profitable growth?

This year’s Independents Day will focus on the strategies that help create the solid financial base a business needs to help make it more robust in challenging times. Key themes will include:

• Going private: Is it the answer?

• Professional fee strategies

• Making enhanced services profitable

• Exploiting market growth opportunities

Ticket prices from £99* when booked before 31st March 2023

22 Vision Now February 2023
For more details and to book visit * Price per person for 3 or more people attending as a group booking.


Go Eyewear will showcase its full portfolio, including the new spring/summer collections from Ana Hickmann, Bulget, Jo & Margot and T-Charge. Taking just one of the collections: Bulget is inspired by the city offering minimalist Italian design with fashion appeal. The new collection explores the beauty of classical eyewear, with delicate modern touches for a contemporary edge. With frames for men, women, teens and kids, the extensive choice offered by Bulget Occhiali relies on fine quality beta titanium, stainless steel and acetate materials. For sunglasses, Bulget offers exclusive polarised lenses for uncompromising performance and protection.



Discover more about Hoya’s MiyoSmart spectacle lens, winner of Optician’s Lens Award 2022. Celebrating the second anniversary of the lens’s launch in the UK, along with the results of its sixyear study, Hoya will be bringing lots of excitement around the myopia management category to the show this year. The company will also be demonstrating its seamless centration device, the visuReal Master, designed to help practitioners take more accurate measurements for premium individualised lenses. Visit the Hoya team on Stand W160 to find out more about its multi awardwinning lenses, and its partnership programme, Visionary Alliance, designed to make practitioners’ businesses flourish, and its “outstanding service offering”.

Millmead will be returning to Stand W100 to showcase the latest products and services from its three optical companies: Continental Eyewear frames, Jai Kudo lenses and Optoplast cases and accessories. More than 500 different product lines will be on show with an eclectic mix of eye-opening design, industry-leading technology and the very latest in sustainably-sourced materials in collections such as Cameo Sustain made from 100 per cent recycled materials. Puriti, a new hand-crafted Japanese titanium range, will be unveiled alongside a new XP Pro gaming lens from Jai Kudo, and the Optoplast Sustain Cases Collection. Finally, witness the London unveiling of Heavy-Light, Millmead’s new sculpture made in collaboration with Yair Neuman, created from recycled demo lenses and lens swarf from its factory in Liverpool.


Catch up with the Optinet team at Stand M210 to discuss the latest updates to Optinet FLEX – the practice management system (PMS) designed to meet the needs of optical business of all sizes. “From first contact to final collection, FLEX will make your patient journey easier to manage – whether you have one or multiple stores,” said Chris Smith, Optinet business development manager. “With over 35 years’ experience writing PMS, you can be confident that FLEX will deliver the functionality you need. Pop by our stand for a friendly chat and let us show you what FLEX can do, and to hear why practitioners trust Optinet FLEX to manage their business.”


Fully authorised and regulated by the Financial Conduct Authority, Performance Finance is the UK’s leading optical finance specialist and provides tailor made loans and finance to independent opticians. “We are highly competitive with a friendly and helpful approach and provide equipment finance, business loans, and personal loans,” said a spokesperson. “We understand our clients require a high level of personal service delivered efficiently from a finance provider that has detailed knowledge of their profession. We have a reputation for completing arrangements with speed, efficiency and flexibility and we are proud of our Excellent Trust Pilot rating.”

Vision Now February 2023 23
Learn more about Hoya’s MiyoSmart lenses
New Bulget sunglasses from Go Eyewear


On Stand B100, Positive Impact (PI) will emphasise the benefits of NaturalVue

1-Day Enhanced Multifocal with TripleTear Lubrication technology, and SynergEyes iD, a breakthrough in hybrid contact lens technology for astigmats and astigmatic presbyopes. CE mark-approved for presbyopia and myopia control, NaturalVue boasts three comfort agents, including hyaluronic acid, which work together to provide hydration throughout the day.

SynergEyes iD lenses are individually designed utilising K-readings, horizontal visible iris diameter and refraction. The multifocal option is powered by

the Brien Holden Vision Institute EDOF design. PI’s Dry Eye Zone will feature the optocosmetics Eyes Are The Story with


Head over to Stand D33 and talk to the Practice Building (PB) team about the launch of Net Zero Opticians – “a concise system that makes caring for your bit of the planet not just profoundly easy, but astonishingly affordable”. With PB’s friendly guidance, you’ll get the essentials of carbon accounting


free samples, together with Purifeyes spray: the “missing link in periocular cleansing”.

and footprint analysis. The team promises that “with remarkably little effort, you’ll be on track to the elusive Net Zero badge – not by 2050, not by 2030, but within a month or two of starting the programme”. Key to the concept is understanding that it’s ‘not all about plastic’: there are further ways to be more sustainable.

On Stand W157, Seiko will showcase a number of new initiatives as part of the Seiko Vision Specialist programme, including Seiko Social Media Manager and its one-stop-shop customer portal, Seiko Pro. In addition, view the SVX Column digital measurement device, “which helps the ECP to bring measurements to a whole new level and provide the patient with the most precise vision no matter where they look through their lenses. Being a Seiko Vision Specialist means the ability to offer a bespoke service that will differentiate the ECP’s practice and help them to perform with precision in their business”.



With its BIG Vision concept, Rodenstock believes it has successfully initiated the paradigm shift in individual lenses by taking into account the biometrics of the whole eye. This includes its length and several thousand data points in the eye – far beyond industry standards. All relevant biometric data measured by the DNEye Scanner flows directly into the lens production process. While the precision of BIG Exact lenses “are still unparalleled”, Rodenstock says it can further achieve its goals with BIG Norm: biometric progressive lenses supported by artificial intelligence. With these, Rodenstock has initiated a “biometric revolution creating BIG Vision for all”. Find out how Rodenstock’s new technology can offer even more precision in the field of progressive lenses, on Stand W120.

Visit Spec-Care on Stand E20, and celebrate the launch of Exeter Eyewear, a legacy project to commemorate the 75th anniversary of the NHS. Spec-Care founder and director, Rob Barrow, has been recognised by the Parliamentary Trust to represent optical providers at the NHS 75th birthday celebrations this year. “Our service department is housed within Spec-Care, where no better team exists for delivering perfect fitting eyewear,” said Rob. “Exeter Eyewear is a business built upon industry collaborations and partnerships, bringing more efficient supply chains to the sector. We have selected our partners carefully after discussing their own innovations and commitments to excellence within the optical supply network. We now look forward to helping our partners bring Exeter Eyewear and their own innovations to the profession.”

View Exeter Eyewear frames

Other preferred suppliers at the show include Associated Optical. Bondeye, Hilco, InSpecs, Thea Pharmaceuticals. Visit to register. ■

Vision Now February 2023 25 100% OPTICAL PREVIEW
Discuss Rodenstock’s ‘biometric revolution’ Discover the benefits of NaturalVue lenses

In focus: the Visual Fixation System

The Visual Fixation System uses a mobile phone to display personalised targets for patients who find eye tests and focusing uncomfortable or challenging. Optometrist Simon Berry, who invented the system, explains how it works...

The Visual Fixation System (VFS) allows the clinician to complete clinical measurements more effectively with patients whose engagement may be variable – such as in patients with a disability, young children or patients with dementia.

The system uses a mobile phone to display a specific target that will engage and/or relax the patient. The target is placed in direct line of sight of the clinician, allowing a number of clinical observations to be made.

The VFS consists of a main unit and various different handles. The handles are interchangeable and should be selected depending on the clinical test required. There are currently two different handles for use with the device, with more under development.


The VFS is compatible with most mobile phones. The flexibility of using a mobile phone means that an unlimited number of targets can be displayed and tailored to the particular needs of the patients. The sound from the phone can also be used to engage the patient.

There are a number of situations where this is useful, for example:

■ For a young child, their favourite TV show can be played through the phone, or photographs of family members can be shown. The parent’s phone can be borrowed and used for this purpose if needed

■ For a person with a learning disability, a target can be chosen that has the best chance of engaging the patient. This can be tailored to the patient’s interests

■ For an older person suffering with dementia, a clip of their favourite film or musical can be played. Music and photos can be displayed together

It should be noted that due to the optics of the device, the target shown to the patient will be a mirror image of that shown on the phone. This should not matter when displaying photos or videos, however, if the clinician wishes to display text then it will need to be adapted to be in the correct orientation for the patient to view.

To fit a mobile phone into the VFS, there is a sliding drawer that the phone fits into. It is advised to increase the brightness of the phone, disable any screensaver and change the orientation of the phone to landscape. The phone can be kept loose within the cartridge. However, this does mean that care needs to be taken when setting the VFS down on a desk.

Alternatively, the cartridge that holds the mobile phone features a velcro pad to keep the phone locked in place. A matching velcro pad can be stuck onto the back of the mobile phone. This will keep the phone more secure if required. Once the mobile phone is secure and displaying a target that will engage the patient, the VFS can be used for various different tests.


Dynamic retinoscopy is a technique that allows the clinician to measure the patient’s accommodative response to a target. This is a useful measurement for many paediatric patients. It can help prescribing decisions for low to moderate hypermetropic prescriptions, and is a useful measurement when considering myopia control and the risk of a patient becoming increasingly myopic.

It is also known that certain patients are more prone to having problems with their accommodative response. For example, patients with Down syndrome or cerebral palsy are more likely to have an accommodative lag and these patients should be screened for the condition.

The VFS is the only device on the market that allows the clinician to examine directly along the visual axis. This allows accurate

26 Vision Now February 2023 PRODUCT PROFILE
Paediatric eyecare specialist, Simon Berry The Visual Fixation System

measurement of the accommodative response.

There are two quantitative ways of measuring accommodative lag. These are referred to as the monocular estimation method (MEM) and the Nott method. There are other methods sometimes described but they are modifications from these two basic techniques. The VFS allows measurements by both techniques. The clinician simply has to change the handle depending on their preferred method of measurement.


The VFS is useful as a means to grab a patient’s attention. It becomes invaluable in patients where co-operation is difficult, and allows the clinician a method of observation when other methods fail.

It can be used for a variety of different clinical observations and some of those observations are described below. These are not meant to be an exclusive list of possible tests but just descriptions of some of the techniques already used.

It should be noted that whilst some of the techniques described below might initially appear to be a crude measurement, in situations where patients cannot engage with the clinician any other way these methods are better than not being able to take any measurement at all.


The VFS allows a gross examination of the ocular structures. It can be used, for example, to assess the fit of a spectacle frame, to take facial measurements or bifocal lens measurements.

It can be used with a 20D lens to increase the magnification and allow more accurate assessment of the external eye structures. This is useful for evaluating contact lens fits, or corneal assessments. It can be also used as a gross assessment of binocularity by observing the corneal reflections from the mobile target.


Once a prescription has been dispensed, if the result has been slightly rough due to the patient’s co-operation, then the VFS can be used to check the result after it has been prescribed. Anisometropia can be checked because with the prescription in place the reflex should be symmetrical between the right and left eye. Cylinder power and axis can be also be checked because with the correction in place a spherical reflex will be seen.


The VFS can be used to take a variety of measurements whilst the patient is engaged in watching a target, for example, the near cover test, pupil reactions or 20D prism test. These measurements are crude, but better than not being able to complete the test. They can be made more accurate by keeping the target on the phone small. There is a balance to strike between cooperation of the patient, the size of the target and accuracy of the obtained result.


A fundus examination is possible using the VFS and a modified indirect ophthalmoscopy technique. An ophthalmoscope is placed in the instrument handle, set on 8D – depending on the preference of the clinician, the working range, and the field of view preferred when viewing the fundus. Using a 20D lens in front of the VFS and close to the patient, it is possible to obtain a view of the fundus using indirect ophthalmoscopy.


The VFS can be used for


refraction. Whilst under cycloplegia, the patient would not be able to focus properly on a target, but they are still attracted to the target even if they can’t see it properly. The VFS and retinoscope is held in one hand, and the lens rack held in the other.


The VFS can also be used for more co-operative patients. A test chart can be displayed on the mobile phone and measurements of the accommodative response can be made. This is particularly useful in myopia control when a more detailed accommodative target is required.

advantage of the VFS is that the clinician is able to take measurements directly along the visual axis.


◼ Keep the room lights low. The more light behind the clinician, the more distraction there is for the patient viewing the target. When it is not possible to lower the room lights, there is an alternative mask provided for the viewing window. Using the VFS with this in place will make the target easier for the patient to view.

◼ Allow the patient a few moments to watch the target and adjust their viewing before starting any clinical examination. When a retinoscope beam is shone through the beam splitter, it is less distracting to the patient if they are already focused on the target.

◼ Be aware that many patients will reach for the target. They are being shown something that interests them.

◼ Keep the beam splitter clean to avoid stray reflections. This is particularly important when performing indirect ophthalmoscopy.

Simon Berry has been an optometrist for more than 27 years. As well as running a specialist paediatric clinic within a hospital, he owns an independent practice. He spent six years developing the Visual Fixation System, originally with support from Durham University, and launched it to the profession at 100% Optical last year. The system is patented in the UK and USA, with patents pending in other markets.

For further details and purchasing enquiries, email or telephone 0191 375 75 44. ■

Vision Now February 2023 27 PRODUCT PROFILE
View through the VFS The

Rising stars



Continuous enthusiasm for fresh, original eyewear galvanises designers to express their innovative ingenuity into purposeful and artful eyewear. Four up-and-coming labels in the UK are redefining the elements that are the foundations for creative eyewear and developing businesses.

Young, energetic, forward-thinking and demonstrably passionate about the environment, Ffin Eyewear in Wales, Waterhaul Eyewear in Cornwall, Bird Eyewear in Devon, and Good Karma in Worcestershire bring exhilaration and intensity to eyewear design, business principles and the joy in ‘giving back’ to the planet.

in Welsh: the frames are designed on the Welsh coastline and produced in Italy. For Anna, creating eyewear is a natural progression, as she is a jewellery designer and eager eyewear collector. The environment is also Anna’s passion, and her concept initially came together with the launch of Ffin sunglasses. Sustainability is a defining factor in how Anna wants to present and position Ffin.

Anna will be showcasing her designs at 100% Optical later this month. She says: “It’s really very exciting – and although it’s certainly been a learning curve, I do like challenging myself. We want to develop the brand, and would like to participate at Silmo and perhaps Mido in the future, as we see how the collection unfolds.” She is also adding ophthalmic frames to the collection.

With her jewellery background, Anna understands asymmetrical lines and attention to detail. “I’m a fan of monochrome tones, and black and white is my signature. However, for the next collection I’m thinking of design features with a flash of pink, or inky blue or greens.”


Sea, surf and shorelines are the manifesto behind the launch of Waterhaul Eyewear. Marine scientist and founder, Harry Dennis, discovered how fishing gear and nets –which contain copious amounts of plastic – could be recycled into amazing eyewear that’s strong and durable.

The company was founded in 2019 and moved forward during the pandemic. Head of sales, Kieran Hill, explains: “2022 was quite exciting for us. We are a small team, and have an in-house approach meaning we are totally hands-on. We are growing organically and definitely getting better known.”

Kieran notes that for the moment, the focus is developing the UK market, but Waterhaul has plans to move into the US optical scene later this year. “However, people find us on the internet and we do have orders from around the world. We’ll also be exhibiting at 100% Optical in London.”


Brave, bold and brimming with creative ideas, Anna Lewis launched her eyewear brand Ffin in 2022. “I like to take risks,” says the Welsh designer, “and in difficult times it is good to take risks.”

Ffin means ‘boundary’ or ‘border’

Kieran explains that abandoned fishing nets and those at “the end of their life” are gathered from Cornwall, and the high-quality plastic in the nets is totally sustainable. The contemporary design elements in the frames are sleek and timeless in both sunnies and opththalmic versions, with the sunglasses featuring Barberini polarised lenses. All packing is sustainable, with cork used for protective cases.

Kieran describes the Waterhaul customer

28 Vision Now February 2023
brands can inspire and motivate excitement in the sector, writes Joan Grady
Sustainable and sleek: Ffin sunglasses Ffin Eyewear: designed in Wales, crafted in Italy Harlyn Slate with blue mirror Lenses by Waterhaul

as “an interesting one”. “We find that our customers are passionate about the outdoors and the sea. They are very conscious of buying habits and have a connection to the ocean: they are aware of marine life and its safety,” he adds.


Director Lisa Laurent launched Good Karma Eyewear at 100% Optical in 2022, and will exhibit at this year’s event with bio-acetate designs plus a new men’s line and designs in metal. The brand is represented in UK outlets, with plans to expand internationally.

Lisa’s eyewear ideas were formulating for a long time, as she explains:. “The idea of an eyewear collection had been in my head for 15 years. I have an optical practice and discovered there was a gap in the market for frames for women with larger faces. Our models are real people who actually wear glasses.”

machinery and skills are not here.”

Good Karma Eyewear is an advocate of the Princes Trust and Women supporting Women. For each frame sold, £1 is donated to the charities. Additional uplifting is ensured as frames are inscribed with positive affirmations – such as ‘Live your best life’.

appearance at 100% Optical in January. “This could have been either the best or the worst time to start a business,” recalls Ed, referring to the pandemic lockdowns that followed shortly after the exhibition.

“We don’t have a fashion background, but we are very interested in nature and the environment,“ continues Ed. “When it came to creating a name for the company, we had a list in the hundreds. We finally decided our last name was probably the best.”

Bird is particularly proud to be the first UK B-Corp eyewear company, endowed upon labels that meet the highest standards of social and environmental impact. The brothers are personally interested in reducing their carbon footprint, and are ardent supports of communities in Malawi and Zambia.

Materials in the collection include bio-acetate and woods with plant-based dyes. Cleaning cloths are made from recycled plastic bottles, with all metals recycled. Castor bean seeds are used in the children’s collection – Birdies – that are adorable designs for little faces in cheerful colours including Ocean Blue, Yellow and Green. The frames are also extremely durable with shatterproof lenses.

Lawrence designs the collections, and frames for men and women include both ophthalmic and sunglasses in a variety of colours and shapes. Sustainable materials are utilised in wonderfully creative imaginings – such as bio-acetate teamed with cork.

“At the moment we are selling to mostly UK practices,” notes Ed. “However, we do have aspirations to be a global brand. Right now though, we are concentrating on the day-to-day.”

Feeling good with Good Karma frames

Good Karma’s vibrant, colourful frames are designed in Worcestershire, and produced in the Far East. “This isn’t a complicated process,” observes Laura, “but it is expensive. However, to produce the frames in the UK is not viable as the

All of these young brands provide independent opticians with the opportunity to showcase emerging UK designers and offer customers eyewear with character, spirited imagination and eco-credentials for a healthier, safer planet. ■

Vision Now February 2023 29
Waterhaul’s Harlyn Navy (left) and Kynance Navy with grey lenses Good Karma eyewear: vibrant and colourful Tri-colour wood frames by Bird BIRD EYEWEAR Brothers Ed and Lawrence Bird officially started Bird Eyewear in 2020, with an Little Birdies sustainable frames

Preferred Suppliers’ directory


tel: 0371 376 0017 | fax: 0871 351 1005 | web:


tel: 01628 600410 | fax: 01628 666495 | email: | web:


tel: 02920 362 136 | fax: 02920 362 137 | email: | web:


tel: 020 8781 2900 | web:


tel: 01438 740823 | email: | web:


tel: 0121 7723888 | fax: 0808 2801865 | email: | web:


tel: 0345 604 2491 Option 2


tel: 01923 239267 | fax: 01923 253951 | email: | web:


tel: 07834 173 288 | email: | web:


tel: 020 8992 9222 | fax: 020 8896 0287 | email: | web:


tel: 0161 464 6731 I email: | web:


tel: 0151 426 3907 | fax: 0151 426 9340 | email: | web:


tel: 0870 9000 055 | email: | web:


tel: 01923 249491 | email: | web:


tel: 01388 420420 | fax: 01388 810101 | email: | web:


tel: 01454 281281 | fax: 01454 28128 | email: | web:


tel: 01527 870550 | fax: 01527 837012 | email: | web:


tel: 0800 9178270 | web:


tel: 0800 591150 | email: | web:


tel: 0845 330 0984 | fax: 0845 330 0977 | email: | email: web:


tel: 0121 585 6565 | fax:0121 585 0954 | email: web:


tel: 0113 5211071 | email: | web:


tel: 02920 857122 | fax: 02920 920480 | email: | web:


tel: 02920 883009 | fax: 02920 889798 | email: | web:


tel: 029 2073 5293 | fax: 029 2073 1446 | email: | web:

30 Vision Now February 2023
T: 02920 857 122 E: T: 02920 883 009 E: T: 01279 653785 E: T: 01132 883094 E: SUPPLIER – OPTICIAN – PATIENT OUR PARTNERSHIP PRACTICE MANAGEMENT SIMPLIFIED 0845 313 0233 Optinet Flex, the innovative software that keeps your optometry business at the cutting edge. Stepper (UK) Limited 11 Tannery Road Tonbridge Kent TN9 1RF 01732 375975
tel: 01580 713698 | web:

Preferred Suppliers are suppliers who, by prior arrangement, offer members of the PK National Eyecare Group preferential terms. For full details and terms offered to the membership, please call 01580 713698.


tel: 0808 1658 8555 | web:


tel: 0800 72 2020 | web: | email:


tel: 0800 3280610 | fax: 0800 3280649 | email: | web:


tel: 01604 646216 | fax: 01604 790366 | email: | web:


tel: 01332 295001 | fax: 01332 295158 | email: | web:


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for more people than ever

Vision Now February 2023 31 Suppliers’ directory
When you prescribe contact lenses, you prescribe freedom. We’re stepping up to do more, supporting you to Prescribe Freedom
32 Vision Now February 2023
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