ST Y L E S P OT L I G H T
Styling using the magic of colour
In this month’s Style Spotlight, we discover how the Colour Me Beautiful styling service could help increase your average dispense value, guarantee happier patients and, in turn, generate referrals and repeat business.
Cliff Bashforth, CMB managing director
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olour Me Beautiful (CMB) is a recognised leader in the image and styling business, with more than 1,200 independent consultants throughout the world. The Colour Me Beautiful book (Hamlyn) has been published in 18 languages, and since 1973 has been a bestseller throughout the world. “We have consultants in more than 40 countries who are passionate about helping women and men from all walks of life, look and feel their absolute best,” says Cliff Bashforth, CMB managing director. “Individuals, corporations, department stores, boutiques, hotels, car showrooms and yes, optical practices, use our services and training programmes to help them move up the career ladder, increase awareness of their products, train their staff, move their merchandise, or just delight an audience with an interactive and informative presentation on colour, style, image or fashion trends.” CMB’s belief is that everyone deserves to look their absolute best irrespective of their age, size, scale, personality and budget. “By understanding, and working with your customer’s colouring type, face shape and style personality, you will be able to offer a service tailored to meet their individual needs,” declares Cliff. SIX KEY COLOURING OPTIONS The CMB colour system starts with six basic dominant colouring types. The shades that will best suit the customer will depend upon their skin tone, hair and eye colouring.
24 Vision Now June 2022
Colouring type: Light
1. Light delicate colouring, naturally blonde hair and light eyes. Reece Witherspoon/ Owen Wilson (Light). Frame colours: from transparent through to mid-tone neutral and shades. Avoid dark frames. 2. Dark hair, dark eyes, any skin tone. Michelle Obama/Keanu Reeves (Deep). Frame colours: from mid-tone through to dark, rich shades. Avoid light or transparent frames.
Colouring type: Warm (frame model Finlay Watson)
gold or yellow-based tones. Avoid silver and cooler, blue-based colours. 4. Ash and grey hair tones, any colour eyes and either a pink or yellow skin undertone. Jamie Lee Curtis/George Clooney (Cool). Frame colours: choose silver, rose gold or blue-based tones. Avoid warmer, yellow-based colours.
Colouring type: Cool (frame model Finlay Radnor) Colouring type: Deep
3. Warm hair and skin tones with a golden appearance. Eyes can be green, blue and all different shades of brown. Stacey Dooley/ Ed Sheeran (Warm). Frame colours: choose
5. Clear, bright eyes with lots of contrast between hair, skin and eyes. Sophie Ellis-Bextor/Benedict Cumberbatch (Clear). Frame colours: from dark through to black, and bright, vivid shades. Avoid pale, dusty or muted colours.
