Editor: Nicky Collinson BA (Hons) nicola.collinson@nationaleyecare.co.uk
Features Contributor: Joan Grady jgparischats@wanadoo.fr
Business Editor: Philip Mullins FBDO p.mullins@nationaleyecare.co.uk
Art Editor: Stacey Potter BA (Hons) info@spottcreative.co.uk
Helping practices to remain independent, sustainable and patient-focused in delivering outstanding eye health care is a core part of NEG’s mission – as outlined by Phil Mullins in this month’s Developing Thoughts.
As Phil highlights, having a strategic aim and a company ethos is important when it comes to communicating what makes your independent practice so special. Whether you pride yourselves of being a paediatric eyecare centre of excellence, a fully-fledged low vision service provider, a fashion-focused practice, specialty contact lens practice – or a combination of these and much more – knowing who you are and what you stand for is hugely important in today’s competitive environment.
So, if your USP is providing a suite of additional clinical services then you might be interested to learn more about BIB’s ThermaEye IPL system – designed to take your dry eye clinic to the next level. As evidenced in practitioner testimony, the system can be life-changing for patients suffering from dry eye, which is an ever-growing problem for patients of all ages.
To help get your practice ethos across to a wider audience, turn to page 22 to learn about a new marketing service from Practice Building. Available only to NEG members, the Optical Marketer offers a range of marketing and support tools tailored to busy independent practices. Most practices are unlikely to have a marketing expert within their team – so why not let the professionals help you attain the marketing results you need to grow and thrive.
In her final Style Spotlight for Vision Now, Joan Grady presents a showcase of head-turning frames for the festive season ahead. We’d like to thank Joan for her regular contributions over the years – and for putting her passion for stylish eyewear into words so elegantly.
If you have any topics you’d like to see covered as we start planning ahead for 2026, then please do email me at nicola.collinson@nationaleyecare.co.uk
Nicky Collinson Editor
California calling: Essilor Experts promotion
EssilorLuxottica
EssilorLuxottica has launched an exclusive new promotion for eyecare professionals to win a trip to California in spring 2026. The Essilor Experts promotion launched on 1 October and runs until 31 March, where participants can earn up to two places on the trip by collecting points on all orders placed for Crizal lenses, selected frames and wearable technology to qualify. The winners will enjoy a four-night stay in California from 13 to 17 May, with a visit to the Oakley Ranch in Foothills.
Tim Precious, general manager UKI at EssilorLuxottica, said: “The promotion is our way of celebrating the incredible work our Essilor Experts do every day in delivering outstanding vision care and driving innovation in optical solutions, as well as recognising their continued loyalty to EssilorLuxottica. We’re thrilled to offer them the opportunity to experience the energy of Los Angeles and the innovation behind Oakley – it’s going to be a truly unforgettable journey.” Full terms and conditions apply. Visit https:// ecp.essilor-pro.com/gb
Beautifully simple: Puccini PCO-358
The autumn/winter 2025 Puccini collection, available exclusively to independent practices from Inspecs, embraces the beauty of simplicity. Three new styles embrace a soft colour palette with subtle, metal front finishes. Intricate art deco and jewellery-inspired temples add a touch of glamour, transforming the eyewear into a luxurious accessory. Model PCO-358 is a striking soft rectangle. With its subtle design and delicate form, Pucinni’s signature metals are given a dazzling finish with six round clear cubic zirconia beads, set into an infinity symbol. This style is available in shiny gold and tortoiseshell, and a shiny rose gold finished with lux tortoiseshell temple tips.
Eyespace has launched 12 new Cocoa Mint designs, created specifically for more petite proportions. The largest release to the main Cocoa Mint collection in recent years, eye sizes measure between 48mm and 52mm – with a variety of eye shapes to ensure a flattering fit for a wide range of face shapes. To support the dispensing process, each design is offered in two colourways: one option suited for warmer skin tones and one for cooler complexions.
The edit also sees the relaunch of Cocoa Mint’s much-loved cylindrical temple design, offering a minimalist aesthetic and enhanced wearer-comfort. Signature Cocoa Mint branding appears throughout, enhancing the accents of the premium marble material choices. “Designed to deliver colour, comfort and commercial appeal in equal measure, this edit cements Cocoa Mint’s reputation as the go-to choice for contemporary women’s eyewear, with style that meets effortless wearability,” said Nicky Clement, Eyespace head of marketing.
Wide-field retinal imaging shouldn't mean compromising on space or budget. The brand new Visionix VX625 delivers 220° Ultra Wide Field (95% retina coverage) revealing retinal diseases and pathologies that standard 45° imaging can miss. All delivered in a compact, all-in-one design that fits seamlessly into any practice.
Auto-montage seamlessly combines two images to capture 220° and over 95% of the retina in a single image.
176º single image with VX625
45º fundus image
‘Just be yourself’ is the new strapline for Go Eyewear’s Bravewear eyewear brand. The complete rebranding is designed to reflect “a bolder, more authentic identity inspired by the fearless spirit of new generations”, said the company. Denoting the fusion between Brave and Eyewear, the brand stands for self-expression, creativity and individuality. The new ‘Just be yourself’ positioning “celebrates those who are not afraid to show who they truly are – beyond rules, filters or expectations”.
The new brand image brings a more contemporary, fashion-driven aesthetic that connects with a diverse audience. It is also intended to strengthen the brand’s commitment to eco-responsibility and “honest communication, values that resonate deeply with today’s youth”. The autumn/winter 2025-26 campaign captures this new spirit, blending real moments and authentic attitudes under natural light.
SightGlass Vision’s DOT myopia control spectacle lenses are now available for early access in the UK. Eighteen-month data, presented at the 2025 American Academy of Optometry (AAO) meeting in Boston, found that 57 per cent of children wearing DOT lenses had no clinically meaningful myopia progression, compared to just 15 per cent in the control group. According to the company, these results also showed significant effects on axial length elongation and cycloplegic spherical equivalent refraction progression, with DOT lens wearers exhibiting 0.34mm and 0.70D less than the control group, respectively.
The data builds on earlier 12-month results, which showed that DOT 0.2 could slow average myopia progression by up to 75 per cent after 12 months of wear across diverse populations. Other DOT lens insights presented at the AAO meeting
looked at two-year real-world effectiveness of myopia control contrast modulation spectacle lenses in a Canadian practice, and the relationship between DOT lenses and astigmatism.
“Introducing DOT lenses in a new country is always an exciting moment for us because it means we can offer even more eyecare
Skaga’s autumn/winter 2025 eyewear collection takes inspiration from Swedish nature and minimalist Scandinavian design. With attention to form and function, the optical collection from Marchon utilises premium and sustainable materials. With custom temple lengths and adjustable nose pads, there is a strong focus on functionality.
Skaga style SK2183 Tidvatten is a metal butterfly shape described as “a tribute to Scandinavian nature”. An internal core wire runns through the temples with a laseretched water ripple pattern and the iconic ‘S’ logo. It is offered in four shades drawn from natural colours and landscapes, including transparent and striped options. It is also available in four matte colorations: black, khaki, violet and red.
professionals this globally trusted tool to protect their young patients’ vision,” said Andrew Sedgwick, CEO of SightGlass Vision. “With over one million children already having worn DOT lenses, we look forward to working with the UK optical community to expand access, intervene early, and help preserve children’s eye health with this highly effective technology.”
Eyestuff model ESO-422 in gloss crystal and fuschia pink
Exclusively for UK independent practices, and designed expressly for younger patients, the Inspecs Eyestuff autumn/winter 2025 collection closely follows upcoming trends then translates them into frames. With an unapologetic use of colour and bold shaping, this brand is focused on empowering young people through self-expression – at an affordable price.
A mixed collection of fashionable acetates with a firm focus on colour and fit, eye sizes range from 46-55 to flatter a range of face shapes and sizes. Model ESO-422 is a classic panto frame, crafted in handmade acetate. It features contrast colour blocking in each of the three colourways: a gloss tortoiseshell, a gloss crystal purple, and a gloss crystal and fuchsia pink combination.
The first phase of the education programme for 100% Optical has been announced. Delivered by the Association of Optometrists (AOP), the programme features a broad range of sessions designed to help the optical sector deliver exceptional patient care. Dr Ian Beasley, AOP head of education, said: “Attendees will benefit from hands-on learning, expert insight and industry engagement, with opportunities to develop professionally, build networks and take away ideas that they can apply in practice.”
CPD programme highlights include: Robyn Aprey, Glaucoma UK development manager, speaking about developing culturally relevant eye health initiatives and promoting early detection in glaucoma; Matthew Chan, optometrist at Bristol Eye Hospital, leading a peer review on anterior uveitis; and Preeti Singla, RNIB optometry and low vision engagement manager, hosting a session on inclusive communication and thorough history-taking for patients with sight loss.
Delegates observing Ramadan will have access to prayer rooms, Iftar refreshments and a meal voucher available on request via the registration form. The second phase of education is due for release in November, with the third release in December. For more information on sessions and to register for the event, visit www.100percentoptical.com
Positive Impact (PI) is bringing back Dry Eye January for 2026 with new support resources. In collaboration with its Dry Eye Zone independent optical affiliates, PI is extending an open invitation to all UK eyecare practitioners (ECPs) to participate.
“Dry eye does not go away and without intervention, it’s likely to get worse,” said Nick Atkins, PI managing director. “Too many people believe their symptoms are just a normal part of life. We’re investing even more in 2026 to support the profession in changing that perception. While we kick off in January, we know effective dry eye management must continue year-round.”
Dry Eye January encourages sufferers to take positive action, booking appointments and engaging with ECPs. Under the campaign’s Dreye January banner, PI will provide free generic educational and promotional materials, including posters and patient leaflets, staff badges, website and social media content, plus email templates and flyer inserts for reminder letters.
New for 2026 will be a series of publicfacing webinars throughout January featuring leading dry eye experts including Professor James Wolffsohn, Dr Diane Hilal Campo, and Nicola Alexander. The campaign will also feature on the Dry Eye Zone website and social media platforms, linking patients to their nearest participating ECP. “The Dry Eye Zone actively supports practitioners by driving awareness and referrals,” Nick explained. “If a patient chooses to purchase from the website, we ensure their ECP is still rewarded for their professional advice.”
Eyespace Eyewear’s Rock Star frame Diana has won a 2025 Junior Design Awards (JDA) marking the second consecutive JDA win for the collection for children aged five to 16 years. Crafted from lightweight acetate, Smart Fit designed Diana features a crystal base accented in either a gradient of lilac and indigo, or a beige and pink tortoiseshell. With a premium quality flex hinge, the style is designed to suit to myopia management lenses.
“We are thrilled to see Diana and the Rock Star brand recognised again with this award,” said Nicky Clement, head of
100% Optical is calling for entries for the 2026 Love Eyewear Awards, which take place annually at 100% Optical, before the closing date of 1 December. Championing eyewear across the board, the award categories include New Designer, Sustainable Frame of the Year, Kid’s Frame of the Year, and Eyewear Accessory of the Year. There are also awards for Eyewear Retailer of the Year, Most Engaging Practice Window, and the Best Use of Social Media.
Sarah Daniels, senior marketing manager at CloserStill Media, organiser of 100% Optical, commented: “The Love Eyewear Awards were created to shine a spotlight on the creativity and passion that drives the industry forward. Each year, we’re proud
marketing at Eyespace. “Winning backto-back Junior Design Awards is a huge honour and reflects the passion and expertise of our design team.” The company developed its Smart Fit concept after
Award-winning Rock Star model Diana receiving training with Dr Alicia Thompson, director of research at the Association of British Dispensing Opticians, to ensure a correct fitting based on how a child’s facial features change as they grow.
to celebrate the designers, retailers, and practices, both established and emerging, who make eyewear such an exciting
‘Don’t drop out: managing dry eye for contact lens success’ is the title of a British Contact Lens Association (BCLA) webinar to be held on 3 December from 7-8pm. Open to all, with one CPD point available, the webinar will be presented by Imke Jacobs – an optometrist at Visser Contactlenzen in the Netherlands. Imke specialises in fitting and managing medical contact lenses for complex clinical cases, whilst also working with cosmetic contact lenses within her practice. Her passion lies in dry eye management, which she considers the foundation of successful contact lens fitting.
Imke said: “Whether you’re a practitioner looking to improve patient satisfaction or seeking to strengthen your confidence in dry eye therapy, this session offers
clear frameworks and directly applicable strategies that make dry eye care both manageable and rewarding in everyday practice. Dry eye complaints are among the most common reasons for contact lens discomfort — yet with the right approach, they don’t have to lead to dropouts.
“In this practical session, we will share how to identify early signs of dryness, choose the right interventions, and guide patients towards lasting comfort and visual stability. Through real-life cases from my own contact lens practice, I will demonstrate how dry eye management forms the foundation for successful and comfortable lens wear,” added Imke. To register for the session, which is sponsored by Alcon, or to sign up to become a BCLA member, visit www.bcla.org.uk
industry.” The winners will be announced on the 100% Catwalk on the first day of the show (28 February).
cases
cases
A giant 3D billboard takeover at London’s iconic Piccadilly Circus saw the Varilux XR series brand beamed to thousands of tourists and passers-by last month. The immersive video, which ran every 10 minutes during the week beginning 6 October, used the power of 3D visuals to bring varifocals to life on the giant screen. The campaign was expected to reach almost three million people during the week.
Tim Precious, general manager UKI at EssilorLuxottica, said the campaign was
The Association of British Dispensing Opticians (ABDO), the Royal College of Nursing, and the Royal College of Ophthalmologists will be official partners for Optometry Tomorrow, the College of Optometrists’ flagship conference, taking place on 14-15 June 2026 at the Harrogate Convention Centre.
Dr Gillian Rudduck, president of the College of Optometrists, said: “We’re excited to introduce our three conference partners for Optometry Tomorrow 2026, enabling us to deliver even greater value for our delegates. Clinical learning, CPD and future insights
designed to “encourage passers-by to visit their local optician and experience the lens for themselves, helping them to ‘see
more and be more’.” Viewers were also encouraged to snap a selfie and share it on their social media channels using #Varilux.
The 3D billboard activation is part of the company’s ongoing commitment to drive awareness of presbyopia and share its best Varilux varifocal lens to a broad audience. It formed part of a wider media campaign running from 1 October to 2 November, featuring a video commercial across Amazon Prime, YouTube, and other online news platforms, as well as a month-long campaign on Hits Radio and Radio X during October.
remain at the heart of the conference and we’re looking forward to collaborating with our 2026 partners to further support optometrists and eye health professionals to learn, connect and grow.”
Alistair Bridge, ABDO CEO, said: “We are delighted to be working in partnership with the College of Optometrists to provide a high-quality clinical conference for both optometrists and dispensing opticians. As key members of the practice team, they play vital and complementary roles in providing excellent care to patients – and this conference will enable them to learn about
With an ever-expanding range of treatments being offered to patients, a question has been raised about patients being properly informed as to the potential benefits (and possible side-effects) of these treatments.
Of course, many treatments are long established, and there is a reasonable assumption that patients will, for example, understand what refraction is all about. But do patients understand what myopia management is, or red light therapy, and the extent to which they may work for some patients and not others?
Arguably, the science and evidence behind these treatments is still a work in progress. But there appears to be real benefits for many patients from these treatments (and no evidence of harm) and it does not seem right that they
should be withheld while the science and evidence are collated.
The AIO has engaged with the Optical Consumer Complaints Service (OCCS) on this subject; some of the complaints it receives are clearly based on the patient not understanding the treatment that they have been provided.
This backdrop suggests the need for a consistent approach amongst practitioners in providing a full (and perhaps written) understanding of the treatments that they offer patients. Further, it would then make sense to ask the patient to formally provide their consent by signing a form with regards to the particular treatment in question. This would provide evidence that the treatment was fully explained to them. Such a form could (or should) be as brief as possible, to make it straightforward for the patient – and in a language they understand.
the latest clinical developments, and from each other.” Bookings will open in January 2026. Find out more at www.collegeoptometrists.org
The AIO council is looking at potentially playing a role in this by providing members with template wording for a consent form, and even explanatory treatment documents.
In addition, the Association will hold an online discussion workshop on the subject of informed consent delivered by Paul Chapman-Hatchett, OCCS clinical adviser, preceding this year’s AGM on 8 December. The aim is to strengthen the practitioner/patient relationship –and to reduce patient complaints.
Keval Sejpar BSc (Hons) MCOptom Chairman
WBy Phil Mullins
hen you look at the corporate giants of this world, and read about their mission statements and strategic goals, you may just view it all as marketing speak – and something to tell shareholders to make them feel their money is being well spent. But I would argue that it’s not as simple as that.
Having a mission, and clear ideas about your company’s vision and values, is important in terms of identity and future progression. If you don’t have all of this written down somewhere – why not?
Why keep these important matters to yourself? Why not write them down and share them with your staff? Use them as discussion points for your team to develop and work on together, then share them with your patients. Your patients may think they know what your practice – and you – stand for, but do they really? You might also have an evolving vision for the future of your practice; sharing this will help you to develop and grow. But where to start when you only have a blank piece of paper and a jumble of thoughts in your head?
As a company, we recently reviewed our mission – partly in terms of our growing partnership with CECOP and partly due to the changing market that we are working within. So, I thought I’d share NEG’s mission statement and vision with you.
To empower independent opticians across the UK by providing collective strength, resources and support. Through trusted partnerships, innovative solutions and purchasing power, we help practices remain independent, sustainable and patient-focused – delivering outstanding eyecare in their communities today and for the future.
To be the driving force behind the long-term success of independent opticians, ensuring they thrive in a changing world while continuing to deliver trusted, personalised, and world-class eyecare at the heart of their communities.
As you can see, these are not long-winded statements, but concise and easy to understand. But what is the thinking behind our mission and vision?
Since the group began way back in 1979, NEG has always been about supporting independent opticians wherever we can. There is a very good reason why we don’t charge a joining fee or membership fees, as we believe if we are doing our job right, independents will join us and use the products and services that we offer. Although we admit we don’t get everything right, and we would like to do more, we
continue to grow each year.
We are, however, working in a rapidlychanging market so it’s important that we change with the times. This means not only bringing on new suppliers and services, but creating stronger partnerships with our members and the industry as a whole.
When we merged with CECOP, we could have just become part of a big machine. CECOP has more than 8,000 members worldwide, but its founder Jorge Rubio has a real passion for community and the importance of independence for practices of all sizes. This is why we are able to continue to support our members as we do.
Going forwards, we are working on how we can bring together our members to create a stronger bond – and show that the future for truly independent opticians in the UK is positive.
We want to be the driving force behind your business – offering you support where you need it and enabling you to spend more time serving the community that you work in.
So if you have any thoughts about what you’d like to see us do, or any comments about what we already offer, please email me at p.mullins@nationaleyecare.co.uk ■
The annual Silmo d’Or awards are the Golden Globes of international optics, and this year three NEG preferred suppliers took home a gong…
Chaired by French fashion designer, Olivier Lapidus, the Silmo d’Or gala evening was held in the Gabriel Pavilion off the Avenue des ChampsÉlysées on Saturday 27 September during the Silmo Paris weekend. Recognising excellence in innovation, the event was hosted by Silmo president, Amélie Morel, and honoured winners in 12 categories.
The winner in the Smart Glasses category was EssilorLuxottica for its Nuance Audio vision and hearing support smart glasses. Nuance Audio glasses seamlessly integrate directional microphones, a noise reduction functionality, and open-ear speakers into a pair of frames. The medical device innovation is designed for people with perceived mild to moderate hearing loss, allowing them to hear better in everyday situations without compromising on aesthetics or comfort.
Commenting on the company’s award win, Stefano Genco, head of Nuance Audio, said: “Winning the Silmo d’Or is a true honour and a validation of our mission: giving people with mild to moderate hearing loss their confidence and social freedom back. Our smart glasses prove that hearing solutions can be both functional and fashionable.”
It was in the Vision category that Rodenstock celebrated a win for its BIG EXACT Sensitive lenses. Produced using the company’s individual biometric eye model using precise measurements taken from its DNEye scanner, these lenses take into consideration the wearer’s unique visual sensitivity. By understanding how strongly a person’s visual perception reacts to disruptions in their field of vision, Rodenstock can tailor lenses specifically for a person’s visual sensitivity.
Alexandre Bouin, general manager Rodenstock France, said. “This prestigious award recognises true innovation in the optical industry and the engagement of local teams in bringing a strong differentiation to our optician partners.”
Dr Dietmar Uttenweiler, executive vice president of R&D and innovation at Rodenstock, added: “Winning in an exceptionally competitive environment affirms our ongoing commitment to pushing the boundaries of lens innovation. At Rodenstock, we are committed to shape the future.”
Evil Eye Speedsense
The gong in the Sports Eyewear category was awarded to Evil Eye – a brand of Silhouette – for its Speedsense performance eyewear.
The Made in Austria Speedsense features a unique ventilation system that ensures clear vision at any speed, a new lens-lock system for ‘lightning-fast’ filter changes, and maximum adaptability to different head positions during sports. The frame is also made of Eco PPX, a bio-circular material derived from organic residues such as tree bark and straw –entirely free from fossil petroleum.
Susanna Kumpfmüller, brand director Evil Eye, said: “This award is a powerful symbol for us, confirming our innovative strength and reinforcing our passion for developing sports eyewear that meets the needs of athletes and sports enthusiasts.”
To view the full roll-call of winners, visit www.silmoparis.com ■
The European launch of Alcon’s new one-week soft contact lens – Precision7 – took place in Prague last month, writes Nicky Collinson
Attended by some 400 eyecare practitioners (ECPs) from across Europe, the event was held in Prague’s Nová Spirála and was hosted by Jonathon Bench, Alcon international director of professional education. As well as hearing about the technology behind the new lens, simultaneously launched in both sphere and toric, ECPs heard expert insights on contact lens prescribing trends, clinical and pre-clinical product trials, marketing and communications strategies, and early-adopter feedback.
Vânia Figueiredo, Alcon director of professional education and development for Europe, described the novel technology behind Precision7. The Activ-Flo system took 10 years to develop and is specially designed for optimal one-week performance. It consists of a new soft lens material, serafilcon A, a ‘water-loving’ moisturising agent and a replenishing agent. The moisturising agent is embedded in the lens matrix, while the proprietary replenishing agent is continually released to moisturise the surface for seven days.
With an oxygen transmissibility (Dk/t) of 149 and a 55 per cent water content, the lenses are said to offer 16 hours of “outstanding comfort and precise vision –even on day seven” – and are approved for both daily wear and extended wear.
Professor Lyndon Jones, director of the Centre for Ocular Research and Education at the University of Waterloo, Canada, and Lakshman Subbaraman, Alcon director (clinical projects) for vision care global clinical research and development, explained more about the clinical and preclinical data behind the lens.
They explained that what made the lens so unique was its slow-release wetting agent, offering sustained moisture stability based on 16 hours of simulated wear. Preclinical studies had demonstrated a tear film break-up time (TBUT) of 8.5 seconds – the longest ever TBUT demonstrated in a reusable soft contact lens. The lenses also demonstrated low lipid deposition, an important factor in a seven-day wear schedule, and superior comfort at 16 hours even when looking at a digital device.
Discussing how best to position Precision7 in practice, Christel Peleman, Alcon brand director contact lenses EMEA, and marketing expert Sergio Locatelli, advised beginning any patient conversations with the wearer benefit statement: “Start and end every week fresh”. They suggested leveraging Precision7 as a new one-week replacement lens for when daily disposables “are not an option”.
They emphasised that it was important ECPs were aware of the clinical evidence behind the technology, and that patients should ‘pick their day’ of the week to replace their lenses: an easy-to-remember message to aid patient compliance.
Behavioural scientist, Steve Martin, discussed how it was difficult to capture the attention of today’s consumer due to
eroding trust and information overload. He suggested providing good evidence and making sure any messages made economic sense, and discussed the Influence Equation of Facts + Finances + Feelings, and how it was important to present comparisons and never just evidence by itself.
Steve suggested that when presenting claims about a product, the rule of three applied. He also suggested using economic triggers and to emphasise what a patient would miss out on by not taking action rather than what they would gain.
Cara Jones Faye, Alcon director of international vision care communications, and Theo Guillet, Alcon senior international marketing manager, highlighted the importance of ECPs interacting and experiencing the lenses themselves in order to understand their features and benefits.
Alcon will support ECPs in this by providing a range of communication tools, from in-practice videos and point-of-sale to digital assets for social media and emails. Staff training will also be available, along with follow-up communications post launch.
Precison7 sphere and toric contact lenses are available at a number of select practices in the UK. The products will be officially launched at 100% Optical 2026 next February. ■
By MARIA MARKOULLI PhD, MOptom, FAAO, FBCLA
Associate Professor School of Optometry and Vision Science, The University of New South Wales, Sydney, Australia
Changing demands require continued lens evolution, including optimisation of wettability and patient convenience. Embracing lens evolution is key to delivering patient satisfaction
Advances in soft contact lens surface technologies, delivery of wetting agents and refinement of replacement schedules will continue to improve patients’ lenswearing experience
Evolving lenses, evolving practices
Through my years of research and clinical practice, I have seen the transformative power that the right contact lenses can have — the joy on a self-conscious teenager’s face when they are provided with an alternative to spectacle wear; or the relief of the out-going presbyope who realises she can be less dependent on spectacles over the course of the day.
Recent years have given us incredible lens technologies. This is a good thing, because our patients’ needs and expectations have evolved beyond ‘good vision’; comfort and convenience are priorities, and while there are still ‘places to go’ in the realm of contact lens technology, in many ways the future is already here.
As a clinician, my goal is to provide contact lens wearers with the best experience that I can. That means embracing modern technologies and replacement schedules. Over 25 years, I’ve taken every opportunity to improve my own lenswearing experience, moving from rigid gas permeable lenses to hydrogel and silicone hydrogel materials. Improvements in surface technology and more intuitive replacement schedules have enhanced my lens-wearing experience immensely, and whether I’m wearing my clinician or patient hat, I expect the next steps in soft lens evolution to be just as impactful.
DR. MARKOULLI IS A PAID CONSULTANT BY ALCON. ABBREVIATIONS → PVA: polyvinyl alcohol // PEG: polyethylene glycol // PVP: polyvinyl pyrrolidone • * Based on in vitro measurements of unworn lenses • REFERENCES → 1. Costa D, De Matteis V, Treso F, et al. Impact of the physical properties of contact lens materials on the discomfort: role of the coefficient of friction. Colloids Surf B Biointerfaces. 2024;233:113630. 2. Jones L, Brennan NA, González-Méijome J, et al. The TFOS International Workshop on Contact Lens Discomfort: report of the contact lens materials, design, and care subcommittee. Invest Ophthalmol Vis Sci. 2013;54:TFOS37-TFOS70. 3. Papas EB, Tilia D, Tomlinson D, et al. Consequences of wear interruption for discomfort with contact lenses. Optom Vis Sci. 2014;91:24-31. 4. Willcox M, Keir N, Maseedupally V, et al. CLEAR - Contact lens wettability, cleaning, disinfection and interactions with tears. Cont Lens Anterior Eye. 2021;44:157-191. 5. Bengani LC, Scheiffele GW, Chauhan A. Incorporation of polymerizable surfactants hydroxyethyl methacrylate lenses for improving wettability and lubricity. J Colloid Interface Sci. 2015;445:60-68. 6. Lin C-H, Yeh Y-H, Lin W-C, Yang M-C. Novel silicone hydrogel
The modern soft contact lens surface: wettability is the key
Regardless of contact lens type and replacement schedule, interactions between the contact lens and the eyelid, tear film, and ocular surface are constant. Friction between the contact lens surface and eyelid margin can negatively impact comfort,1-3 so lens technologies that improve lubricity and wettability* are expected to support more comfortable wear.4 Great lens wettability can be achieved with surface technologies that increase the water content of the outer surface (i.e., ‘water surface’ technologies) or the incorporation of specific wetting agents or surface treatments. Currently available lenses incorporate wetting agents through a variety of approaches. In all cases, the objective is to improve moisture spread and retention over the surface of the lens, ultimately enhancing comfort.4 The obvious question: is this the best we can do?
WETTING AGENTS can be incorporated into soft contact lenses using a range of approaches, including addition to the lens blister pack, embedding on to the lens surface, or loose binding to the lens material and progressive release.4
depends on lens material and wetting agent properties. With new advances in reusable lenses, wetting agent release may become a reality for more patients.
Incorporation of wetting agents directly into soft contact lens materials has been shown to improve wettability and reduce coefficient of friction at the lens surface.5,6 Examples include the use of the wetting agents PVP and PEG methacrylate in next-generation silicone hydrogel lenses.6
While daily disposable contact lenses have successfully incorporated wetting agents that elute from the lens,7 this is somewhat more of a challenge for reusable contact lenses, where wettability outside of the blister pack can be modified by the properties of the lens, lens care system and interactions between the lens and ocular surface. Resuable contact lenses can take up and release components of disinfecting care solution which may interact with the ocular surface and tear film; they are also more likely to absorb components of the tear film over the period of wear, potentially contributing to deposits on the lens surface and impacting ocular comfort. An additional challenge is release dynamics—that is, controlling the release rate of wetting agents in a desirable way. During wear, release of wetting agents from the contact lens material can be rapid rather than sustained, which may result in lowered wettability with longer periods of wear, diminishing their effectiveness.4
The sustained presence of a wetting agent or other surface technologies at the anterior lens surface is vital. Fortunately, new materials, wetting agents, and manufacturing processes have opened the door to more possibilities to deliver wettability and reduce friction for reusable contact lens wearers.
Now more than ever, patients want contact lenses that deliver it all— excellent vision and comfort, but also convenience and flexibility, making replacement schedule an important consideration. This becomes particularly important when we want to provide the benefits of a daily replacement lens, in a cost effective reusable lens.8 Current soft contact lens options mostly go from daily to 2-week or 1-month replacement schedules. Increasingly, daily disposables have become the lens of choice for many clinicians and
patients, offering a new lens each day and eliminating the need for a contact lens care system; but per the latest international prescribing trends survey, reusable lenses continue to be prescribed to more than half of all contact lens wearers.9 Data show that the daily replacement schedule is associated with favorable replacement compliance.10 When the daily replacement schedule is not an option, there may be an advantage to be gained from offering patients a similar, intuitive replacement schedule.
As contact lens technology continues to evolve, we can expect to see more options for our patients. Such options should consider factors such as replacement schedule, particularly for patients who do not quite fit the daily disposable schedule and want to remain in a reusable lens. We can also look forward to advances in material and lens surface technologies that support sustained, reliable lens surface moisture. Our patients’ demands are evolving, and therefore so should both our technology and our enthusiasm as clinicians to embrace these advances. Contact lens technology has come a long way since I started both my clinical and lens-wearing careers, but the constant is the need to consider every patient’s unique visual and comfort demands, and to seek out and prescribe lenses that can meet these needs. Just as we should expect to see more of ‘personalised medicine’ thanks to artificial intelligence and advances in technology, so too we should expect to provide more ‘personalised contact lens care’ taking full advantage of the new generation in reusable lenses and their truly remarkable properties.
based on PDMS and PEGMA for contact lens application. Colloids Surf B Biointerfaces. 2014;123:986-994. 7. Phan C-M, Walther H, Riederer D, et al. Analysis of polyvinyl alcohol release from commercially available daily disposable contact lenses using an in vitro eye model. J Biomed Materials Res B Appl Biomater. 2019;107:1662-1668. 8. Alcon data on file, 2022. 9. Global CLI annualized Q3 YTD 2022 including Cosmetic. GfK FY 2022 shares for available countries. GfK $ shares used to approximate CLI sell in DD SiHy DD Non SiHy splits; Alcon data on file, 2022. 10. Dumbleton K, Richter D, Bergenske P, Jones LW. Compliance with lens replacement and the interval between eye examinations. Optom Vis Sci. 2013;90:351-358. 15995 © 2025 Alcon UKIE-VC-2500017
See instructions for use for wear, care, precautions, warnings, contraindications and adverse effects. http://ifu.alcon.com
With dry eye disease surging across the UK, forward-thinking optometrists are discovering an untapped revenue stream that’s transforming patient outcomes...
Practitioners who’ve invested in the ThermaEye Plus IPL (intense pulsed light) system are reporting not just impressive return on investment (ROI) figures – with potential returns exceeding £1.3m – but also something even more valuable: patients who can finally return to wearing contact lenses, enjoy outdoor activities, and live free from the constant need for eye drops.
By Michelle Beach, optometrist and owner, Park Vision
Dry eye clinics at Park Vision are extremely busy. Dry eye disease (DED) is exponentially increasing in the UK at a rapid rate, and 85 per cent of DED cases are caused by meibomian gland dysfunction (MGD), which occurs due to the obstruction or malfunction of the meibomian glands in the eyelids.
Meibomian glands are responsible for producing the lipid layer in the tear film. If the lid layer is inadequate, the aqueous layer will evaporate too quickly, resulting in excessive tear evaporation: evaporative DED. An insufficient or absent lipid layer can cause tears to evaporate 16x faster.
DED disease is multifactorial, and risk factors include prolonged use of screens, hormonal imbalances, systemic medication, inflammation, air pollution, age, use of contact lenses, eye cosmetics and chronic blepharitis.
The ultimate goal in treating MGD and DED is to successfully restore the lipid layer of the tear film, improving the health of the
meibomian glands and their meibum outflow. IPL has been shown to improve tear quality, minimise debilitating DED symptoms and slow the progression of chronic dry eye.
I bought my first IPL device in 2018; it was one of the first designs available and very new to the UK. I have been using it in my dry eye clinics successfully and getting good results. My IPL finance was cleared and the device had certainly given me a good ROI –so why was I looking at a new IPL device?
I think the answer is in the phrase ‘good results’; they weren’t ‘great results’, my results were variable and there wasn’t always a ‘wow’ factor. I realised that a new generation of IPL devices was offering more control over the delivery of treatment tailored to the individual patient. Higher levels of energy could be used with an in-built coolant system, avoiding damage to the delicate skin surface.
ThermaEye was a clear choice for many reasons: the control of energy, the level of coolant on the skin, the millisecond gaps between pulses, and guided advice using the Fitzpatrick scale. This device is neat, will fit into a small clinical examination room and, if I want to expand Park Vision’s specialist clinics further, it has a huge aesthetic capability. After all, ocular rosacea means facial rosacea; dry eye patients have telangiectasia and who doesn’t have a troublesome age spot? As a very busy optometrist, I certainly don’t have the capacity or expertise for the huge scope of ThermaEye dermatological treatments – but
I have an audiologist in once a week. Why not have a skin specialist too?
To test the ThermaEye fully, I recalled all patients who had previously received IPL and offered them a ‘top-up shot’. I wanted to see how they felt the experience was with this new device. All new IPL patients were given a three-shot course with the option of the fourth shot two weeks later, or a few months later if they felt comfortable.
Dry eye patients at Park Vison have pre-treatment diagnostic measurements taken, including tear interferometry, tear film break-up time (TBUT), tear meniscus height (TMH), meibography, digital slit lamp images, fluorescein staining and a questionnaire on symptoms. This is not only important for clinical decision-making, but for patients to be able to see improvements.
As well as ‘in-house’ treatments, DED needs dedicated home management plans such as cleansing, heat masks, drops and supplements. Patients are more likely to stick to a routine if they can see quantifiable improvements.
The results from ThermaEye were amazing. The ‘one-shot’ repeat IPL patients were astounded after just one treatment, and the new patients were noticing a
difference after the first visit. All reported feeling “fresher”, less reliant on eye drops and instant relief.
I have many testimonials and rave reviews – too many to mention here. Out of all of them, I think my favourite was the 50-year-old lady whose chronic dry eye and a high prescription had led her to give up rowing four years previously as her DED made it too difficult. After treatment, she was able to resume her beloved sport wearing contact lenses – comfortably.
By Tim Baker, CEO, BIB Ophthalmic Instruments
Bringing ROI to a practice is essential. We’ve seen how practices have increased revenue from charging for OCT scans, for example. Many practices are moving away from supporting GOS and are charging for multiple elements of the eye examination and for numerous enhanced ophthalmic services. IPL is another part of that arsenal of services that improve patient outcomes whilst adding positive figures to your bottom line. The key elements to consider are the longer-term cost per patient for each session of IPL.
Four IPL sessions are recommended; typically most patients require three (10-14 days apart) – then a fourth depending upon results or a ‘top up’ a few months later. The results are generally long-lasting, but patients normally require ‘top-up’ treatments every nine months or so. Some may come back sooner.
An initial dry eye consultation would be a requisite. It’s important to consider multiple factors for the patient, and to have paperwork to back up your claims and DEQs (dry eye questionnaires) in place to better understand their symptoms. Consider a thorough dry eye consultation, which can last up to 30 minutes. Treatment times thereafter for each session also need to be time realistic; five minutes for actual treatment and a further 15 minutes for a clinical treatment assessment.
Although not essential, but advisable, the clinical treatment assessment should include the monitoring of TBUT, TMH and meibomian gland imaging, enabling effectiveness to be monitored.
On average, each session ranges from £175 to £275, depending on the clinic and the number of diagnostic procedures undertaken. Total patient MGD treatment costs vary from between £600 to £850. ThermaEye Plus is highly competitively priced for a ‘non-cartridge’ based IPL device.
The ThermaEye Plus comes ready with 60,000 ‘shots’ included in the initial investment. ThermaEye requires 10 shots per MGD session or 30 shots for one complete treatment. This equates to 2,000 complete patient treatments. Based on a mid-range fee of £725 per complete treatment, you would realise a gross ROI of over £1.4m and a net ROI of over £1.36m (after device costs and consumables). This is where the business case for ThermaEye Plus product makes most sense.
ThermaEye is the only IPL with validated clinical studies, that treats all phototypes as per the Fitzpatrick scale (I to VI). ThermaEye also offers treatment for rosacea, telangiectasia and minor dermatological conditions. There is even an aesthetic option to tighten skin (stimulating collagen) around the eyes, cheek and neck, which could bring in extra revenue.
The device uses less power than other IPL devices, due to its directional filters. It is also very fast and easy to use. Different directional filters of specific wavelengths can be selected according to the required treatment. The advanced integrated skin cooling system prevents excessive temperature increase in the epidermis. Water cooling is used as opposed to air cooling, which decreases unwanted thermal side-effects.
Last but not least, safety is of paramount importance. Before each session, the device will require a calibration test using the onboard light meter to ensure the correct level of light is being delivered.
Complete marketing package available
A complete practice marketing package has been created to help promote and support your DED clinics, with patient leaflets posters and more. Our team are also on hand to offer advice to help you maximise ROI and practice growth.
To maximise the effectiveness of IPL, meibomian gland expression is advisable. To this effect, we have teamed up with
Gaush Medical to distribute the Gaush Meibomian Gland Dredger – designed to be comfortable and clinically effective. Developed specifically to complement ThermaEye IPL therapy, the Weye eyecare range helps maintain and maximise treatment outcomes while creating an additional revenue stream for practices. The comprehensive line includes preservativefree products designed to enhance the effectiveness of IPL treatment: a USB warming mask to promote healthy meibomian gland function, preservativefree foam make-up remover for optimal lid hygiene, periocular cream and eyelid gel for ongoing gland health and dry eye tablets for internal support.
Post-treatment SPF skin protection is also essential, with Weye offering preservative-free options for patients’ immediate aftercare needs.
Aftercare solutions from Weye Building on decades of research and proven clinical success, ThermaEye Plus represents the next evolution in IPL technology – offering practices a powerful combination of superior patient outcomes, versatile treatment options, and exceptional ROI that’s helping shape the future of dry eyecare in the UK. ■
“Just had my second treatment of IPL and it was as fast and totally pain-free as the first. I’ve been totally amazed at how effective the treatment has been already, even though I still have two treatments remaining. After my first session, my eyes felt better – virtually overnight. They felt much more comfortable and the gritty, sore feeling had disappeared.
“Since the first treatment, my eyes haven’t itched, I haven’t felt the need for eye drops and I haven’t needed to use my heated eye mask, which I was using at least twice a day prior to treatment.
“I am extremely pleased with the results and my eyes feel ‘normal’, which is incredible”
- Carolyn, Park Vision IPL patient
Andy Clark introduces Optical Marketer – a new service from Practice Building available exclusively to NEG members…
In our world of independent optics, clinical excellence is a given. But turning clinical expertise into a thriving, profitable practice can be tough, and one of the biggest challenges is marketing.
It’s a given that attracting new patients, retaining existing ones, and increasing profitability is much easier with effective marketing. Yet for most practice owners, marketing feels like a minefield – timeconsuming, complex and far outside their comfort zone.
That’s why Practice Building is launching Optical Marketer: a specialist marketing service created exclusively for NEG members. This unique partnership ensures that your practices will have access to expert support tailored to the realities of independent optics.
Let’s be honest; marketing probably isn’t your highest priority. Your expertise lies in eye health, patient care and fabulous eyewear – not in campaign strategy, copywriting, digital advertising or data analysis. And yet, in the absence of dedicated marketing support, many practice owners find themselves cobbling together social posts, email newsletters, or sporadic promotions – often with mixed results and little confidence in the outcome.
The reality is that effective marketing is an expert discipline. It’s not just about sending out the occasional email or updating your website. Effective marketing requires a deep understanding of your audience, the ability to craft compelling messages and the analytical skills to track what’s actually working.
A professional marketing team brings together all these skills: creative writing, design, campaign strategy, technical set-up, and analytics. That’s a lot to ask of any practice owner – especially when your priority is elsewhere.
It’s tempting to see marketing as a cost to be minimised – especially when budgets are tight or you’re unsure of the return.
But there’s a world of difference between marketing done badly and marketing done well.
When marketing is treated as an afterthought, the results are predictable: wasted spend, poor response rates, and a nagging sense that nothing really works. Even worse, ineffective marketing can actually harm your reputation – alienating patients with off-brand messages or inconsistent outreach.
In these cases, marketing is absolutely a cost – one that drains resources, time and energy without delivering real value. It’s the kind of cost that can quietly erode profitability and leave you feeling frustrated and stuck.
Now, contrast that with marketing done well. Optical Marketer is designed to turn marketing from a cost into a genuine investment in your practice’s future. Every campaign is built on proven strategies and a unique understanding of the independent sector. The result? Marketing that doesn’t just pay for itself, it drives growth, boosts profitability, and frees up your time to focus on what matters most.
One of the biggest strengths behind Optical Marketer is our team’s experience. For more than 15 years, the Optical Marketer team has been creating campaigns specifically for independent opticians. We’ve seen what works, what doesn’t, and how the landscape has changed. That depth of experience means you get campaigns that are tried, tested and tailored for the unique challenges of your practice.
Here’s how Optical Marketer, exclusive to NEG members, is set to transform marketing for independent opticians:
■ Attract more new patients: Our done-foryou campaigns are designed to reach the right people, with the right message, at the right time. With campaigns that bring people from their social media to your website and through your door, Optical Marketer will help you fill your diary with new faces. You don’t have to worry about marketing strategy, writing copy or
designing graphics, we can handle it all.
■ Reduce patient defections: Retention is just as important as acquisition. With automated database marketing, and personalised communications, Optical Marketer keeps your practice top-of-mind, reducing the number of patients who drift away to competitors or forget to return.
Our approach ensures your patients feel valued and connected, not just another name in a database.
■ Increase patient value: Effective marketing isn’t just about volume – it’s about quality. By promoting specialist services, product upgrades and valueadded care, Optical Marketer helps you attract more profitable patients who engage fully with your practice. That means more appointments for high-value services, better uptake of optical products and, ultimately, a healthier bottom line.
We understand that you may be concerned that a professional marketing service like this could be expensive or out of reach for a typical independent practice. The good news: Optical Marketer is designed to be accessible and affordable. Because we believe that every independent practice deserves the chance to grow, we’re delivering this service for a straightforward, budget-friendly monthly fee.
You’ll get the expertise of a full marketing team – without the overheads or the high agency price tags. Our goal is to ensure you see a return on your investment quickly, with clear, measurable results and no hidden costs or long-term contracts. It’s a smarter, safer way to access the kind of marketing usually reserved for much larger businesses.
Perhaps the most overlooked benefit of partnering with a specialist marketing service is the time you get back. Every hour spent wrestling with Mailchimp, designing leaflets, or designing campaigns is an hour not spent with patients or developing your team.
Let’s face it, your best use as a practice
owner isn’t learning the ins and outs of omni-channel campaigns. It’s leading your business, delivering outstanding care, and building relationships within your community. By working with Optical Marketer, you reclaim your time and your peace of mind –knowing that your growth is in expert hands.
Optical Marketer isn’t just a tool, it’s your outsourced marketing department. Our team brings together creative writers, designers and campaign strategists, all focused on one thing: helping your practice grow. With 15 years of experience working specifically with independent opticians, we understand the market, the patient mindset, and the unique opportunities in UK optics. We stay on top of the latest trends and best practices, so you don’t have to.
This multi-skilled approach means your marketing will be consistent, effective and always aligned with your business goals. No more guesswork. No more wasted effort. Just results you can see in your appointment book and your bottom line.
And because Optical Marketer is exclusive to NEG members, you benefit from a service that truly understands the unique challenges and opportunities facing independent opticians in the UK.
When marketing is done right, the benefits are clear and measurable:
■ More new patient appointments, filling your diary and driving growth
■ Fewer lost or inactive patients, thanks to regular, relevant communication
■ Higher average spend per patient, as more people take up premium services and products
■ Stronger brand reputation in your community, positioning you as the go-to local expert
■ Greater profitability and long-term security for your practice
Optical Marketer is designed to turn marketing from a headache into a strategic advantage. Instead of being a drain on your time and budget, it becomes the engine that powers your growth.
If you’re ready to stop guessing and start growing, Optical Marketer is launching soon – exclusively for you.
can unlock new growth for your practice – while you focus on what you do best. And remember, this high-value service is delivered for an affordable monthly fee, so you can invest in your growth with complete confidence.
This is your opportunity to take advantage of a service designed for practices like yours, by people who understand your world. Don’t let marketing be a cost – make it your smartest investment.
Book your complimentary review today, and see how Optical Marketer can help your practice thrive. Scan the QR codes below to access your complementary review, and to attend our Footfall Masterclass on 12 or 26 November:
Andy Clark BSc (Hons) MCOptom FIoD is the founder of Practice Building, an award-winning consultancy dedicated to transforming independent optical practices. ■
you
Visit www.opticalmarketer.com and book your complimentary marketing review. Discover how expert-led marketing, backed by 15 years of optical campaign experience,
Galas and gatherings go together with celebrations for a variety of holidays during the final months of the year. After an extended period of casual apparel and accessories, the ‘dressing up’ season is upon us. Luxury, festive eyewear is the ideal accessory that exudes cultivated aesthetics. Independent optician patients who are after-dark romantics will appreciate the stylish nuances of elegance, glamour and distinction.
Symbolically, luxury eyewear has usually been associated with spectacles adorned gleaming jewels: sparkling diamond inserts, a radiant glow from sapphires, rubies or emeralds, or the quiet refinement of pearls. Nowadays, luxury’s new look incorporates beautiful materials, frequently recycled to demonstrate concern for the environment, and defined lens shapes.
Bewitching jewels are frequently replaced with sculptural titanium or metal detailing, sleek enamelling, or a kaleidoscope of colours.
Streamlined, unadorned frames have long been the hallmark of Silhouette Eyewear in Austria. The latest unisex collection, Visionary, embraces the pure functional forms of Bauhaus architecture – fusing cutting-edge engineering with premium eyewear innovation. Silhouette’s signature rimless designs are reimagined with a unique nose bridge, newly-constructed temples, and a hinge that unites function with finesse.
Style 5586 takes centre stage with sharp, sculptural lines and a clear, academic aesthetic. Another innovation with this collection is the ultra-flat lens surface, providing a contemporary, almost futuristic look. This detail not only enhances the clean geometry of the frame but also reflects modernist principles of clarity and function.
Complementing the lens is the architectural finesse of the titanium temple, a structural achievement that merges
strength with a linear form. Exceptionally lightweight, model 5586 embodies Silhouette’s culture of craftsmanship and material mastery.
The Line Art Collection by Charmant unites beauty, lightweight comfort, stability, functionality and elegance. Since the creation of Line Art in 2009, the essence of the designs is inspired by music, reflecting harmony in each frame. The distinguished rimless form in Line Art XL2186 possesses classical symmetry, with the temples crafted in Excellence Titanium – a metal created by Charmant. The frame sides
demonstrate the spirit of music with undulating waves and rhythmical accents that flow with grace.
Crafted in Japan, Line Art designs merge stylish sophistication and individuality. Line Art XL2186 is available in sleek navy blue and warm burgundy.
TIMELESS SOPHISTICATION
Ana Hickmann is a dynamic Brazilian fashionista, model, broadcaster and designer of stunning eyewear. Her exuberant collections, available from Go Eyewear, feature bold silhouettes that include square shapes, cat-eye and retro inspired designs. Designs in the latest collection contain warm, earthy palettes for women who revel in fashionable grace, and enjoy wearing glamorous statement-making frames.
Model AH1591 possesses low-key glamour via a subtle cat-eye and curves, a DuoFashion temple, and sides etched in black and gold. The styles represents a quiet glamour offering a delicate balance between comfort and refined femininity. A similar style – AH1551 – has gentle curves and oval brown lenses, enamelled diamond-shaped inserts, and acetate tortoiseshell end tips.
Every Ana Hickmann design is meticulously crafted using premium materials and advanced technologies, ensuring long-lasting quality and exceptional wearability.
UNIQUELY VERTSAILE
The Cameo collection from Continental Eyewear comprises uniquely versatile spectacles with traditional and trendy shapes in acetates and metals, and colours that flow from serene to splendidly vivid. Within the Cameo range is the Amore line for women, featuring delicate frames, often with jewelled temples or an extravaganza of colour.
Vittoria by Amore has a soft, upswept form with a hint of a cat-eye. Twisted metal temples with graceful, bejewelled details, express charm and romance, plus contemporary understated glamour. Vittoria is also available in the perennial favourite eyewear colour – tortoiseshell.
The renowned fashion house Ferragamo, founded in 1927 by Salvatore Ferragamo in Florence Italy, will soon celebrate its centennial. Handcrafted shoes started the illustrious journey that evolved through the years into clothing and uncompromising luxurious spectacles for men and women.
Quality defines all Ferragamo products,
and the newest eyewear – from Marchon –includes an outstanding design for women that incorporates femininity, conscious style and iconic details related to the Ferragamo heritage.
Model SF3041E is made from Acetate Renew, as salvaged materials are now creatively crafted and used in luxury eyewear. Recycled Acetate Renew is a bio-based material composed of certified sustainable wood pulp that uses recycled waste plastic in place of fossil-based resources. The SF3041E enhances the gaze with its modified rectangular silhouette, and the refined Gancini chain applied on the temples.
The Gancini chain is fine metalwork based on the gates of Ferragamo’s Palazzo in Florence, an emblem of the company’s quality and legacy. Stunning in burgundy (shown) the frame is also available in soft blush and black, with all colours highlighting the iconic Gancini chain detail.
Eyespace has unveiled a showpiece creation from Aspinal of London that is glamorous and timeless, setting the mood for the festive season. Model ASPL593 is an elegant statement of British heritage design reimagined with contemporary allure. Continuing the acclaimed collaboration between Aspinal’s luxury fashion house and Eyespace’s awardwinning design team, the frame embodies the artistry, quiet opulence and refinement
synonymous with both brands.
The ASPL593 captures the spirit of celebration in a frame with modern luxury. Custom gold-tone hardware is gracefully placed around the temple, with the subtly embossed logo plaque applied to the top of the temple. Emerald marble acetate gleams with a radiant glow, and sculpted lines and refined pin details on the temple display the polished sophistication of gala evenings and winter soirées.
Winter holidays are akin to a theatrical performance – an ideal stage for independent opticians to feature eyewear for merry winter holiday celebrations. With a diverse selection of materials, appealing colours and innovative shapes, there are numerous eyewear possibilities that will appeal to a variety of patients. Festive eyewear is also a wonderful opportunity to suggest glamorous, elegant spectacles as a gift – a present to be enjoyed and appreciated long after the festive season. ■
ALCON UK
tel: 0371 376 0017 | fax: 0871 351 1005 | web: www.uk.alcon.com
ASSOCIATED OPTICAL
tel: 01628 600410 | fax: 01628 666495 | email: sales@assopt.co.uk | web: www.associatedoptical.com
ATLANTIC OPTICAL UK LTD
tel: 02920 362 136 | fax: 02920 362 137 | email: info@atlanticoptical.co.uk | web: www.atlanticoptical.co.uk
AVIZOR
tel: 0800 085 6559 | email: uk.sales@avizor.com | web: avizor.co.uk
BAUSCH + LOMB
tel: 020 8781 2900 | web: www.bausch.co.uk
BIB OPHTHALMIC INSTRUMENTS
tel: 01438 740823 | email: sales@bibonline.co.uk | web: www.bibonline.co.uk
BIRD EYEWEAR
tel: 01392 703004 | email: ryan@birdeyewear.co.uk | web: birdeyewear.co.uk
BONDEYE OPTICAL
tel: 0121 7723888 | fax: 0808 2801865 | email: sales@bondeyeoptical.co.uk | web: www.bondeyeoptical.co.uk
CALEDONIAN OPTICAL LTD
tel: 01224 596 006 | email: info@caledonianoptical.com | web: www.caledonianoptical.com
CARDNET
tel: 0345 604 2491 Option 2
CENTROSTYLE OPTICAL CENTRE SUPPLIES LTD
tel: 01923 239267 | fax: 01923 253951 | email: sales@centrostyle.com | web: www.centrostyleproducts.com
CFH DOCMAIL
tel: 07834 173 288 | email: chris.burridge@cfh.com | web: www.cfhdocmail.com
CHARMANT
tel: 07899 235 053 | email: uksupport@charmant.eu | web: charmant.com
CITATION
tel: 0161 464 6731 I email: enquiries@citation.co.uk | web: www.citation.co.uk
CONTINENTAL EYEWEAR
tel: 0151 426 3907 | fax: 0151 426 9340 | email: sales@continental-eyewear.co.uk | web: www.continental-eyewear.com
COOPERVISION
tel: 0870 9000 055 | email: enquiries@coopervision.co.uk | web: www.coopervision.co.uk
DESIGN EYEWEAR GROUP
tel: 0203 630 1341 | email: info.uk@designeyeweargroup.com | web: designeyeweargroup.com
DE RIGO UK LTD
tel: 01923 249491 | email: info.uk@derigo.com | web: www.derigo.com/en
DUNELM OPTICAL
tel: 01388 420420 | fax: 01388 810101 | email: dunelm@dunelmoptical.co.uk | web: www.dunelmoptical.com
ESSILOR
tel: 01454 281281 | fax: 01454 28128 | email: orders@essilor.co.uk | web: www.essilor.co.uk
EYESPACE
tel: 01527 870550 | fax: 01527 837012 | email: info@eyespace-eyewear.co.uk | web: www.eyespace-eyewear.co.uk
GO EYEWEAR UK LTD
tel: 0800 9178270 | web: www.goeyeweargroup.com
HILCO EUROPE
tel: 0800 591150 | email: info@hilco.co.uk | web: www.hilcovision.co.uk
HOYA LENS UK
tel: 0845 330 0984 | fax: 0845 330 0977 | email: enquiries@hoya.co.uk | email: orders@hoya.co.uk web: www.hoyavision.com/uk
INSPECS
tel: 01225717000 | web: https://shop.inspecs.com/ | email: customerservice@inspecs.com
LAB3SIXTY
tel: 0113 5211071 | email: Info@Lab3Sixty.co.uk | web: www.lab3sixty.co.uk
LENSTEC EYEWEAR
tel: 02920 857122 | fax: 02920 920480 | email: eyewear@lenstec.co.uk | web: www.lensteceyewear.co.uk
LENSTEC OPTICAL
tel: 02920 883009 | fax: 02920 889798 | email: LenstecCC@lenstec.co.uk | web: www.lenstecopticalgroup.co.uk
www.optinetuk.com
Think independently
Scan the QR code or call 0844 873 1110 to open an account.
Preferred Suppliers are suppliers who, by prior arrangement, offer members of the PK National Eyecare Group preferential terms. For full details and terms offered to the membership, please call 01580 713698.
LUXOTTICA (UK) LTD
tel: 0808 1658 8555 | web: www.luxottica.com/en
MARCHON
tel: 0800 72 2020 | email: csuk@marchon.com | web: www.marchon.com
MARK’ENNOVY
tel: 0800 3280610 | fax: 0800 3280649 | email: mkservices@markennovy.com | web: www.markennovy.com
MENICON UK LTD (FORMERLY DAVID THOMAS)
tel: 01604 646216 | fax: 01604 790366 | email: enquiries@menicon.co.uk | web: www.menicon.co.uk
MID-OPTIC
tel: 01332 295001 | fax: 01332 295158 | email: orders@midoptic.com | web: www.midoptic.com
NORVILLE
tel: 01452 510321 | email: sales@norville.co.uk | web: www.norville.co.uk
No7 CONTACT LENSES
tel: 01424 850620 | fax: 01424 850650 | email: info@no7contactlenses.com | web: www.no7contactlenses.com
OPTELEC
tel: 0800 145 6115 | email: ordersuk@optelec.co.uk | web: lowvisionshop.co.uk
OPTINET LTD
tel: 0845 313 0233 | email: sales@optinetuk.com | web: www.optinetuk.com
OTE OPTICS
tel: 020 8428 9028 | email: customerservices@adaro.net | web: https://oteoptics.nl/en
PERFORMANCE FINANCE
tel: 01536 529696 | fax: 01536 310033 | email: info@performancefinance.co.uk | web: www.performancefinance.co.uk
PKP OPTICS
tel: 01892 837979 | email: info@pkpoptics.co.uk | web: www.pkpoptics.co.uk
POSITIVE IMPACT
tel: 08446 696907 | email: sales@positiveimpact.co.uk | web: www.positiveimpact.co.uk
PRACTICE BUILDING
tel: 0800 840 3988 | email: andy@practicebuilding.co.uk | web: www.practicebuilding.co.uk
RODENSTOCK
tel: 01474 325555 | email: sales@rodenstock.co.uk | web: www.rodenstock.co.uk
SAFILO UK LTD
tel: 00800 72345600 | email: customerserviceuk@safilo.com | web: www.youandsafilo.com
SEIKO OPTICAL UK
tel: 01452 610033 | fax: 01452 638250 | email: orders@seiko-optical.co.uk | email: info@seiko-optical.co.uk web: www.seikovision.com/uk
SILHOUETTE UK LTD
tel: 020 8987 8899 | fax: 020 8987 2430 | email: office@silhouette-uk.co.uk | web: www.silhouette.com
SPEC-CARE LTD
tel: 01392 460806 | email: info@speccareservices.co.uk | web: www.speccareservices.co.uk
STEPPER UK
tel: 01732 375975 | email: sales@stepper.co.uk | web: www.steppereyewear.com
TANT LABORATORIES
When you prescribe contact lenses, you prescribe freedom. We’re stepping up to do more, supporting you to Prescribe Freedom for more people than ever
coopervision.co.uk
www.stepper.co.uk
tel: 01279 653785 | fax: 01279 658308 | email: TantCC@tantlabs.com | web: www.lenstecopticalgroup.co.uk
THEA PHARMACEUTICALS LIMITED
tel: 01782 381698 | email: orders.uk@theapharma.com | web: www.thea-pharmaceuticals.co.uk
THOMSEN DENMARK
tel: 07899727671 | email: lee@thomsendenmark.dk | web: thomsendenmark.dk
ULTRAVISION
tel: 01525 381112 | fax: 01525 370091 | email: info@ultravision.co.uk | web: www.ultravision.co.uk
