Vision Now June 2022 by Vision Now

June 2022

Your mediflex max 1 day contact lens family – it’s BIG. ®

The mediflex® max 1 day family offers more prescription options than any other one-day contact lens family1 – and it’s exclusive* to NEG members. mediflex® max 1 day is the CooperVision House Brand version of MyDay®; available at the same price. 1. CooperVision® Data on file 2021. Based on prescription option combinations from available published sources (sph, cyl, axis, ADD) available across all daily disposable soft lenses in sphere, toric and multifocal from CooperVision®, Johnson and Johnson Medical Ltd.® Bausch & Lomb Inc.® and Alcon Inc.® in UK, France, Germany and Italy Oct 2021. Cosmetic & Photochromatic contact lenses not included. Multiple base curve variants not included. *Within the UK&I market mediflex® is available exclusively to NEG members.

Vision Now June 2022 1

Your mediflex® max 1 day contact lens family. All mediflex® max 1 day lenses are powered by Aquaform® Technology** – as featured in Biofinity® – to create a naturally wettable lens that delivers incredible long-lasting comfort.

mediflex®

max 1 day Featuring the Aberration Neutralising System™ – as found in Biofinity® sphere – and provides correction for 99.9% of all spherical prescriptions.1

mediflex®

max 1 day toric Featuring Optmised Toric Lens Geometry™ – as found in Biofinity® toric – and offers the largest number of prescription options of any one-day toric lens.2

mediflex®

max 1 day multifocal Featuring the CooperVision® Binocular Progressive System™ – an evolution in lens design and fitting approach – offering the widest power range of any one-day multifocal lens.3

Talk to your CooperVision® Business Development Manager today. www.coopervision.co.uk **Re-brand from Smart Silicone™ Chemistry. No change to lens material or performance. 1. CooperVision® data on file 2020. Rx coverage database n=120,406 eyes for Rx with <0.75DC; 14 to 70 years. 2. Prescription option combinations of sph, cyl, axis. mediflex® max 1 day toric power range of sph component +6.00D to -10.00D extends at least +2.00D beyond competitor products, and at least -1.00D beyond competitor products. Based on prescription option combinations (sph, cyl, axis) available across all daily disposable toric so lenses from CVI, JJV, B+L and Alcon in UK, France, Germany and Italy Oct 2020. Cosmetic & Photochromatic CLs not included. Multiple base curve variants not included. 3. CVI data on file 2020. mediflex® max 1 day multifocal spherical power range +8.00D to -12.00D. Based on Rx option combinations (sph & add) available across all daily disposable soft lenses in multifocal from four main manufacturers in UK, France, Germany and Italy Oct 2020. Cosmetic & Photochromatic CLs not included. Multiple base curve variants not included.

2 Vision Now June 2022

Inside

Vision Now magazine is published by Peekay Publishing Ltd for The PK National Eyecare Group Ltd, the UK’s largest purchasing group for independent opticians. Edito r: Nicky Collinson BA (Hons) nicola.collinson@nationaleyecare.co.uk Fashion Editor: Joan Grady jgparischats@wanadoo.fr Business Editor: Philip Mullins FBDO p.mullins@nationaleyecare.co.uk Art Editor: Stacey Potter BA (Hons) spottcreative.co.uk Publisher: Michael C Wheeler FCOptom DipCLP FSMC FAA0

NEWS 4

SightGlass DOT study results

New ABDO CEO named

Tackling racism in optics

11 Transitions media campaign 13 Ortho-k consumer drive

Editor’s comment

In this month’s issue (page 23) we have a fascinating article by consultant ophthalmic surgeon, Tom Kersey, looking at how advances in research and technology are eliciting a “revolution” in the detection, treatment and understanding of glaucoma.

ersey heralds the current era as one of great excitement for both eyecare physicians and patients – with the promise of better and more individualised care and treatment pathways.

15 Take three lenses promo

FEATURES 19 Clinical matters Glaucoma revolution

Of particular interest is the ability to diagnose this irreversible condition much earlier – and identify patients at greater risk. This is thanks to the development of new generation spectral domain OCTs and intraocular pressure telemetry to name but two advances. Coupled with an increased range of glaucoma-specific surgical procedures, which are safer, minimally invasive and offer faster recovery times, it seems the ‘Glaucoma revolution’ has well and truly begun.

22 100% Optical Showstoppers

REGULARS 15 An independent view 24 Style spotlight 26 Suppliers’ directory

Other new technologies offering better outcomes for patients of all ages and in all clinical spheres were on display at 100% Optical in April, such as filtered lenses for photophobia, next generation contact lenses and dry eye assessment devices. NEG’s preferred suppliers were out in force at the three-day show and starting on page 26, we round-up just some of the product innovation highlights. Lastly, if you’re looking for hints and tips when it comes to eyewear styling then don’t miss this month’s Style Spotlight with renowned image and styling business, Colour Me Beautiful.

Nicky Collinson Editor

www.nationaleyecare.co.uk VISION NOW is published by Peekay Publishing Ltd for The PK National Eyecare Group Limited, Clermont House, Cranbrook, Kent TN17 3DN VISION NOW is printed by CFH Docmail Ltd. St Peter’s Park, Wells Road, Radstock BA3 3UP

The Editor welcomes letters, articles and other contributions for publication in the magazine and reserves the right to amend them. Any such contribution, whether it bears the author’s name, initials or pseudonym, is accepted on the understanding that its author is responsible for the opinions expressed in it and that its publication does not imply that such opinions are those of The PK National Eyecare Group Ltd. Articles submitted for publication should be original, unpublished work and are accepted on the basis that they will not be published in any other journal. Acceptance of material for publication is not a guarantee that it will be included in any particular issue. Copyright © 2022 for Peekay Publishing Ltd. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, without the written permission of the publishers. Such written permission should also be obtained before any part of this publication is stored in a retrieval system of any nature.

@PK_NEG

Vision Now June 2022 3

News 100% Optical

Show CPD a sell-out

Returning to ExCeL London in April for the first time since the Covid-19 pandemic began, 100% Optical provided more than 130 hours of CPD over a wide range of lectures, workshops and peer review sessions. Topics included competence in practice, community eyecare pathways, myopia management and science innovations in soft contact lenses. The Optical Academy also showcased emerging research in the field of diabetic retinopathy and use of OCT in glaucoma assessment. Dr Ian Beasley, AOP head of education, said: “We were delighted to see attendance at this year’s 100% Optical matched pre-pandemic levels and that registrants were eager to get back into a live event environment and catch-up on that face-toface contact that just hasn’t been possible over the last two years. We’re so glad to hear from delegates that it was a great opportunity to gain a headstart on the GOC’s new CPD scheme as well as network with colleagues, listen to thought-provoking talks, and meet hundreds of exhibitors.” More than 200 exhibitors also took part. Turn to page 26 for a round-up of some of the product launches that took place.

Want to feature in VN?

Email the editor at: nicola.collinson@nationaleyecare.co.uk

@PK_NEG @national-eyecare-group www.nationaleyecare.co.uk

Silhouette Living up to the boldness of its namesake, Silhouette’s New York Sky sunglasses collection manifests the city’s iconic grandure utilising the brand’s ultra-light SPX+ material combined with single-join hinges. Accent rings are made from wafer-thin SPX+, giving the lenses a floating appearance. The female frames Some feature a 23-carat gold-plated metal frame, inspired by New York architecture. The women’s frame is a curved diagonal style, whilst the men’s aviator design features hexagonal lines. The lightweight material composite combines both shiny and matte surfaces, elegantly llayered for added luxury. The lenses feature Silhouette’s patented Light Management Technology, providing greater comfort as well as increasing contrast and colour brilliance along with 100 per cent UV protection.

New York Sky model 8733

CooperVision/EssilorLuxottica Spectacles that use SightGlass Vision Diffusion Optics Technology (DOT) have demonstrated efficacy in slowing myopia progression in children, based on 24-month interim data from the Cypress clinical trial, now in its third year. An analysis of full-time wearers – children aged six to 10 at initiation whose parents reported that they did not remove the study spectacles for near vision activities – showed statistically significant improvements between groups using DOT lenses and the control. Axial length exhibited a 0.21mm difference, and the spherical equivalent refraction difference was 0.52D. Spectacle lenses using patent-protected SightGlass Vision DOT incorporate thousands of micro-dots that softly scatter light to reduce contrast on the retina. “With their unique mechanism of action, Diffusion Optics Technology spectacle lenses represent a promising new approach to myopia control,” said Andrew Sedgwick, CEO of SightGlass Vision. “We’re enthusiastic about sharing more detail from the two-year interim results, which will further support our development efforts and ongoing commercialisation activities in select markets.”

4 Vision Now June 2022

Latest results from pivotal clinical trial

GET FIRST FIT FREE *

Next generation hybrid contact lens for astigmatic patients, including presbyopes. SynergEyes iD is ideal for your Astigmatic Patient who:

SynergEyes iD Hybrid Design

• Has corneal astigmatism and needs GP vision but with soft lens comfort • Experiences decreased or ﬂuctuating vision in toric lenses • Is an astigmatic presbyope with a cyl greater than 1.00D

HyperBond ® Junction 8.5mm GP Diameter and Back Optic Zone Silicone Hydrogel

• Is wearing glasses because contact lenses did not deliver acceptable vision

Linear Soft Precision Skirt 14.5mm Overall Diameter

Join one of our LIVE CPD training meetings These small interactive ‘virtual classroom’ sessions will review hybrid ﬁtting, demystify Extended Depth of Focus (EDOF) for presbyopes, plus offer top tips for ﬁtting success. (1 interactive point. OO & CLO)

Dates & Times Tuesday 7th June, 08:30

Wednesday 13th July, 08:30

Thursday 16th June, 13:00

Tuesday 19th July, 18:30

Wednesday 29th June, 18:30

Tuesday 26th July, 08:30

Thursday 7th July, 13:00

Tuesday 9th August, 18:30

For more information or to book onto a training meeting: Tel: 0844 669 8099 Email: info@synergeyes.co.uk Web: www.synergeyes.co.uk

Vision Now June 2022 5

* T&Cs: Offer is dependent on attendance at a training session. 1 pair of lenses free per practice, only available on ﬁrst patient order. We reserve the right to refuse to accept individual orders. No other discounts apply.

NEW

Daily use silicone hydrogel lenses with Smart TouchTM technology for hygienic, hassle-free handling and all-day comfort.

The Miru 1day UpSide family of products now includes sphere, multifocal and toric options. Highly breathable, super soft lens with Class 2 UV protection.

Talk to us today about how we can help you deliver the best patient eyecare solutions with Miru contact lenses. For more information please visit: menicon.co.uk 6 Vision Now June 2022

News EssilorLuxottica EssilorLuxottica has launched a new rewards programme built around three levels of increasing partnership – standard, gold and platinum. The programme features a reinforced frame returns policy and the development of deals for lenses/ instruments, equipment and frames. It also offers marketing tools, supporting inpractice and social media communication, and avenues to improve the patient experience.

Franco Ferrante, North Europe vice president for professional solutions (UK&I, Nordics and BeneLux), said: “The strength of the EssilorLuxottica programme results from its ability to cover the entire offer for the store and to pool strengths: attractiveness of brands, expertise in vision and capacity for innovation. Our unique position on the market allows us to develop this offer to further support our partner opticians. Our priority is to reinvent added value within practice to enable our customers to grow.”

Association of British Dispensing Opticians

Profession Carly Lam

Hoya Vision Care The findings of a six-year, long-term follow-up study on Hoya’s Miyosmart lens with Defocus Incorporated Multiple Segments (DIMS) have shown that the myopia control effect was sustained over time for children wearing the lens. It also confirmed that patients who stopped wearing the lens showed no rebound effects, when compared to the initial myopia rates of progression during a two-year randomised control trial (RCT) or with the general population. The longest study on a myopia management spectacle lens, the research was conducted by Professor Carly Lam on 90 children in Asia. The results enhance a previous three-year follow-up study, a continuation of a two-year RCT, published in the British Journal of Ophthalmology. This demonstrated strong evidence of the lenses’ effectiveness in slowing down myopia progression in children aged eight to 13. Natalia Vlasak, global head of medical and scientific affairs at Hoya Vision Care, said: “We are very pleased that this clinical study proves that there is no rebound effect if lens use is stopped.”

Alistair Bridge will succeed Tony Garrett as chief executive of the Association of British Dispensing Opticians (ABDO) on 1 January 2023. Currently ABDO head of strategy, Alistair joined the Association in 2020 from the General Optical Council where he was director of strategy. ABDO general secretary, Tony Garrett, said: “I am sure that Alistair will do an excellent job and continue to grow and strengthen the Association as it moves forward.” Alistair commented: “It will be a great honour to succeed Tony and build on the Association’s achievements under his leadership. Our members play a vital role in providing high quality eyecare to patients. In serving their interests, I will be fortunate to be able to draw on the insight and experience of both the board and my executive team colleagues.” Daryl Newsome was installed as the new president of ABDO on 4 May, during a presidential handover ceremony in London. Daryl thanked outgoing president, Jo Holmes, for her dedication and hard work

Eyespace Eyespace has introduced 12 new frames in its Rock Star collection for children made with recycled ocean plastic (rPET), including plastic bottles and other plastic marine waste. Deep and bright colourways reflect the colours found underwater, while

Alistair Bridge

during the two years that she held the post, before handing over the vice presidency to Kevin Gutsell. As immediate past president, Jo will become an advisor to the board for two years.

rPET children’s frame, Belugo

a duo-colour technique is presented in vibrant combinations. Shortlisted for the 2022 Love Eyewear Awards, model Beluga (pictured) is a smart rectangular eye shape with a lowered

bridge for a paediatric fit. In colourways inspired by sea and sky, C1 features a black eye front with contrasting green sides, while C2 is a navy eye front with sky blue sides. Each frame is provided with biodegradable demo lenses and frame bags. Vision Now June 2022 7

from

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T: 02920 857 122 | F: 02920 920 480 E: Eyewear@lenstec.co.uk

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T: 01279 653785 | F: 01279 658308 E: TantCC@tantlabs.com

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8 Vision Now June 2022

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News

Book now for workshop sessions

British Contact Lens Association Association of Optometrists

100% Respect campaign launched

A new campaign from the Association of Optometrists (AOP) aims to tackle racism and discrimination in optics, as it’s revealed one in four optometrists have experienced or witnessed abuse in the last two years. The figure comes from the largest sector survey of its type focused on equality, diversity and inclusion, to which 1,105 AOP members responded. The organisation’s 100% Respect campaign encourages every member of the practice team to unite in support of a pledge to tackle discrimination and take action to create inclusive workplaces. Find more information and resources for getting involved at www.aop.org.uk/respect

NIHR Eye experts across the UK are calling for input into a new survey designed to refresh the James Lind Alliance Sight Loss and Vision research priorities that were first published in 2013. Following a review of the existing eye research priorities by the National Institute for Health and Care Research (NIHR) Ophthalmology Specialty Group and the UK Clinical Eye Research Strategy earlier this year, a survey has been developed to help fine tune which of the 98 potential research questions should be taken forward as part of the refresh. Professor Rupert Bourne, NIHR national specialty lead for ophthalmology, said: “It’s almost 10 years since the UK last published its eye research priorities and progress has been made in learning more about each of those 12 key areas that were set at the time. This survey is designed to help us assess whether these are still the right priorities for us to be focusing our attention on, and to delve deeper into some of those, or whether there are new areas of eye research that we now need to make a priority.” The Eye Research Priority survey is open to all eye healthcare professionals and researchers as well as patients, carers and members of the public – and will be open until 9 August. The survey feedback will inform the final Top 10 updated priorities across different eye sub-specialties.

Professor Rupert Bourne

There’s still time to join the British Contact Lens Association’s (BCLA) hybrid conference taking place online and at the Vox in Birmingham on 11 and 12 June. The BCLA Focus event is open to both BCLA members and non-members alike, and will feature a live lecture stream and workshop sessions along with an exhibition. A highlight session will be presented by Professor James Wolffsohn and Professor Lyndon Jones, looking at what we have learned over the last 10 years that has changed clinical practice. A session presented by Karen Walsh, David Webley and Krupa Patel, and sponsored by CooperVision, will explore what drives long-term satisfaction, what healthy lens wear entails, and how to maximise comfort and vision across a lifetime of wear. Other highlights include a scleral lens ‘super-session’, with Shreeti Lakhani, Sophie Taylor-West, Karen DeLoss and Patrick Caroline, discussing their unique experiences and viewpoints of incorporating scleral lenses into their practices. For more details and to book, visit www.bcla.org.uk

Optical Suppliers Association Advances in artificial intelligence (AI) for diagnostic technologies were an inspiration for optometrists at 100% Optical, said the Optical Suppliers Association (OSA). Andy Hepworth, chair of OSA, said the two-year gap in trade shows highlighted the significant advances that had been made and were truly inspiring. “Clinical technology has not stood still for Covid and 100% Optical was a superb opportunity to see the great enhancements to eye health,” Andy said. “The diagnosis and care of patients with macular degeneration and diabetic retinopathy was of key interest for many delegates. The future of AI in glaucoma diagnosis was also a talking point amongst

OSA chair, Dr Andy Hepworth

OSA members at the show.” The OSA keynote speaker at 100% was Moorfields director, Peter Thomas, who spoke on, “Transforming healthcare with AI”. As Moorfields’ chief clinical information officer, he provided insights into how Moorfields is using technology – from in-practice to at home with smartphone apps. Vision Now June 2022 9

H E L P YO U R PAT I E N T S F E E L

T H E J OY

N T H I NG

+ TOTAL 3 0 ® MONTHLY WATER GR ADIENT CO NTACT LENS ES COME WITH A DEDICATED SUPP O RT PROGR AMME THAT HELPS DELIGHT PATIENTS AND DR IVE LOYALT Y IN YOUR PR ACTICE .

TOOLS TO ATTRACT NEW WEARERS

DEDICATED POST-FIT SUPPORT

Contact your Alcon® sales representative to find out more. Reference: 1. Based on >80% agreeing or strongly agreeing with the statement ‘The lenses were so comfortable I didn’t feel anything’, in a clinical study wherein patients (n=66) used AOSEPT® solution for nightly cleaning, disinfecting, and storing; Alcon data on file, 2021. See instructions for use for wear, care, precautions, warnings, contraindications and adverse effects. Find at ifu.alcon.com TOTAL30, Alcon and Alcon logos are trademarks of Alcon Inc. 14743 © 2021 Alcon Inc. UKIE-T30-2100018

10 Vision Now June 2022

News Association of Optometrists

CooperVision

Plastic Bank beach cleaning in Brazil

Last year, CooperVision pioneered the world’s first plastic neutral contact lenses by funding Plastic Bank’s collection, processing and reuse of general ocean-bound plastic waste equal to the weight of the plastic contained in designated CooperVision products in North America and Europe. Now, eyecare professionals and contact lens wearers can view the programme’s collective impact using a new Plastic Neutrality Dashboard at https://plastic-neutral.coopervision.com/eng “For CooperVision, plastic neutrality is about making a meaningful, measurable difference in partnership with eyecare professionals and wearers,” said Simon Seshadri, CooperVision senior vice president of global marketing. “By simply prescribing and wearing our plastic neutral lenses, they’re making an impact. With our Dashboard, everyone can see for themselves how these contributions quickly add up. It displays the eye-opening amount of ocean-bound plastic we’ve recovered to date and the local communities we’ve empowered—working together.” CooperVision expects to prevent the equivalent of nearly 90 million plastic bottles from reaching the earth’s oceans in 2022.

The Association of Optometrists (AOP) has released new practical advice for businesses and individual member practitioners to reduce risk in optical practice. Dr Peter Hampson, AOP clinical director, said “Individual practitioners are responsible for their own professional standards, but the circumstances in which they work, and practice culture, can make a very big difference to their ability to do a good job. This advice is designed to set out practical steps to avoid the common pitfalls, such as pressures on time and attention, that can lead to clinical mistakes and risks to patients. “The key focus for all employers should be on creating a work environment that enables practitioners to do their jobs as well and as safely as possible for the benefit of all patients,” added Peter. Released as a series of online webpages and covering key topics, Managing risk in practice provides clear practical steps for employers and individual practitioners. For more information, visit the AOP’s website for the ‘Managing risk in practice’ resource.

Transitions Optical Transitions Optical has launched a new media campaign across multiple channels to encourage consumers to think about light intelligent lenses. The campaign encompasses TV, social media and digital banners and is expected to receive 80 million impressions. The campaign is being broadcast on top channels, including Sky, ITV and Channel 4, while an extensive digital campaign features a set of creatives to appeal to different audiences – with messages around empowered visual experiences and superior light protection with style.

Intelligent conversation starters

Top ranking search advertising will capture queries and drive qualified traffic to the Transitions Virtual Try-On and Light Sensitivity Quiz. Practitioners also can visit the Virtual Try-On and Light Sensitivity Quiz to discover what consumers will experience before starting the conversation in practice.

Charmant Hot on the heels of its debut at Silmo in Paris, the Minamoto eyewear collection from Charmant has scooped the prestigious iF Design Award 2022 in the Product category. The Minamoto brand concept tells the story of centuries-old Japanese artisanship, uniting the present and the past of Japanese eyewear tradition. Charmant’s heritage is Japanese and the company’s roots are firmly embedded in Japan. Nicolas Berne, Minamoto designer, explained the initial design phase: “Before creating sketches, I had to go deep into our company history and philosophy to fully understand what Japanese eyewear all is about.” In light of the product’s beauty and the enthusiasm that greeted it, Charmant decided to submit Minamoto for an iF Design Award. Nicolas added: “Getting such prestigious recognition from the design community is truly meaningful.”

Minamoto model Shino detail

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TX5/Stainless steel Stepper (UK) Limited 11 Tannery Road Tonbridge Kent TN9 1RF 01732 375975

www.steppereyewear.com 12 Vision Now June 2022

Styles shown not available in all markets.

News

Silhouette Launched in 2021, Silhouette’s Lite Wave range offers pared back frames weighing in at just 3.6g. The latest additions introduce a men’s frame, a women’s frame and a unisex design in a selection of striking shapes and colours, which can be customised to suit the patient’s personality. With flowing transitions from the titanium fronts to earpieces and a closing mechanism in the end pieces, the featherlight models can be easily adjusted.

New Lite Wave model 4559

For both men and women, the range introduces a soft, rounded design to complement an array of face shapes. The panto frames are available in Power Red and Energetic Beetroot, and for those looking for a more classic look, – appropriately named Timeless Gold and Pure Black. Model 4459 (pictured) is an angular style for women. Each model can be custom-fitted at Silhouette’s in-house lens lab with lenses from Silhouette Vision Sensation.

A playful character from the ortho-k campaign

No 7 Contact Lenses No7 Contact Lenses has launched a myopia management information pack to help its EyeDream orthokeratology (ortho-k) contact lens customers disseminate facts about myopia through their own marketing channels. The pack includes myopia management patient leaflets, an infographic practice poster, window sticker, a web pack and social media content.

Independents Day

Bhavin Shah

Behavioural optometrist, Bhavin Shah, is to join Sarah Farrant and Indie Grewal in the panel session, ‘Myopia my way’, at Independents Day on 4 July. “I’m delighted to add such experienced and commercially successful practitioners to our speaker roster,” said Proven Track Record director, Nick Atkins. They join US keynote speakers, Gary Gerber and Matt Oerding, and UK practitioners Nick Dash, Sarah Morgan and Craig McArthur, on the programme. Nick added: “Delegates, regardless of where they are on their myopia management journey, will benefit greatly from the experience of such an A-list cast of optometric business expertise.” Book at www.independentsday.co.uk

Alcon Alcon has become the first healthcare company to achieve zero waste to landfill certification from GreenCircle environmental assessors. The rating applies to two ophthalmic drops and solutions facilities in Fort Worth, Texas, and one in Singapore. The three supply products to markets around the world. “Alcon teams continually focus on innovative ways to

streamline our manufacturing processes to reduce operational waste, and I’m extremely proud to achieve GreenCircle certification as a testament to our commitment,” said Ed McGough, Alcon senior vice president, manufacturing and technical operations. The three facilities manufacture many of Alcon’s over-the-counter eyecare products,

“We want this message to meet as many eyes and ears as possible,” said Katie Harrop, No7 professional services director. “By posting to their social channels, building a web page, giving the poster pride of place and popping up the window sticker, they can get the message out. But, most of all, we want customers to use these materials to start a conversation, engage with their patients about myopia management, share the facts, and let them make informed decisions.” Register at www.no7contactlenses.com/myopiamanagement-may

including Opti-free, AOSept plus and Clear Care contact lens solutions. They also make Systane dry eyedrops and Pataday allergy eyedrops. Alcon’s Fort Worth Aspex site manufactures surgical procedural and pharmaceutical eyedrops, as well as BSS, a sterile intraocular irrigating solution commonly used during surgery. Vision Now June 2022 13

O P T ICA L Timeless Styling Premium Materials Precision Detail

AVAILABLE NOW

Exclusively available from

14 Vision Now June 2022

www.relyks.uk | info@relyks.uk | +44 (0) 020 7193 3334

News Association of Optometrists The Association of Optometrists (AOP) has joined the Eyes Have It partnership, which is calling on the government and the NHS to improve services for those with deteriorating eye conditions. It has outlined a series of recommendations including: appointing a national clinical director for eyecare; developing a national strategy for eyecare to focus on alleviating pressure on hospital eye services; and implementing guidance that would enable direct referral from community optometry to secondary care ophthalmology. Adam Sampson, AOP chief executive, said: “...investment in the eyecare workforce and infrastructure is a key priority to ensure timely access to treatment and better outcomes for patients. We’re delighted to be able to support the Eyes Have It partnership, utilising our unique community-led position on the High Street, to advance work in this area.” The Eyes Have It partnership was set up by the charities Fight for Sight and the Macular Society, and Roche Products. Roche also funds Ovid Health to act as secretariat to the group.

Essilor Running until the end of the year, Essilor’s Take Three promotion allows patients to order three pairs of lenses and receive two pairs at a discounted price. Practitioners can order three pairs of lenses for the same patient and receive the net price on two pairs. “This enables independent practices to create extra value for their business whilst giving the customer multi pairs at attractive price points,” said Tim Precious, Essilor managing director.

AN INDEPENDENT VIEW Failing to explain our roles Outside of the optical world, does anyone know what optometrists and dispensing opticians actually do? It has been said that the world of optics is an inward-focused sector that spends more time agonising over its internal workings than promoting itself in the outside world. There is a lot of anecdotal evidence that this is true. If you ask members of the public if they know the difference between an ophthalmologist, an optometrist, a dispensing optician, an optician, and an optical assistant, it is very rare to find anyone who does. In fact, many have not even heard the title optometrist, and far fewer have any idea what one is. It is similarly the case with the term dispensing optician; “All opticians are the same aren’t they? They sell specs”. This has to be a failing that should be shared by all optical bodies – and the AIO is no exception. For other trades and professions, a big part of the role of representative bodies (and in many cases regulators) is to promote what their members do to the general public. It is fair to say that everyone knows what a dentist, pharmacist, chiropractor, physiotherapist, chiropodist, podiatrist etc, do for a living. In each case, they are seen as healthcare professionals.

Three-for-one offer

Louis Stone (Optical)

As the consultation on the provisions of the Opticians Act progresses, it is vital that the clinical value that optometrists and dispensing opticians routinely deliver is understood, and the potential for the sector to become centric in primary eye health care services is promoted. A big step forward would be for all optical bodies to come together to deliver a co-ordinated and effective promotional campaign with a degree of urgency. Unfortunately, history does not bode well that there is any chance that this might happen.

Icy 342 in C1 (multi teal)

Louis Stone (Optical) has added 15 new high quality acetate flexi frames to its popular Icy Collection. Designs feature bright zingy colours through to monotones, from leopard styles through to tritones, all made for wearers looking to make a bold fashion statement. As one customer told the company: “Absolutely love the new frames: put them out this morning and one sold already. Is there any chance we could order some more as they are perfect for our mid-range spectacles?” Vision Now June 2022 15

Why don’t contact lens wearers complain about daily discomfort? • Almost a quarter of contact lens wearers drop out due to ocular discomfort16 • New Bausch + Lomb ULTRA® ONE DAY, the latest innovation in daily silicone hydrogel contact lenses, offers a complete1 system to deliver outstanding comfort for a full 16 hours of wear5,15 Within the group of contact lens drop outs, the top reasons cited for ceasing wear were discomfort (24.4%) and dryness (19.9%).16 In fact, 70% of contact lens wearers settle for less comfort in order to wear their lenses all day2 and 74% of contact lens wearers blame their own busy lifestyles2 – not their lenses – for eye discomfort, simply accepting dryness as an unavoidable side effect of lens wearing. But now, a new silicone hydrogel daily disposable contact lens on the market, Bausch + Lomb ULTRA® ONE DAY, provides a whole new experience for today’s contact lens wearers1. A new contact lens that will be welcomed by the 82% who are interested in a lens that can prevent or reduce dryness.2 With lives becoming increasingly busy, consumers need a contact lens that will withstand a full day’s wear with ease. That’s why Bausch + Lomb ULTRA® ONE DAY contact lenses deliver on four key areas – comfort3, moisture5, health4 and design.4

“They certainly have the wow factor” Andrew Morgan

Comfort The new lens is already creating excitement amongst industry experts. “They certainly have the ‘wow’ factor. Nearly everyone comments on how comfortable they are during the initial application,” explains Optometrist Andrew Morgan of Andrew Morgan Opticians, “And how they are as comfortable at the end of the day as the beginning.” This is echoed by contact lens specialist and practice consultant Mark Chatham who has trialled Bausch + Lomb ULTRA® ONE DAY himself revealing he found them to be “the most comfortable” lenses he has ever worn.

“The most comfortable lenses I have ever worn” Mark Chatham

16 Vision Now June 2022

Bausch + Lomb ULTRA® ONE DAY is the world’s first lens with ComfortFeel Technology – where a blend of comfort and eye health ingredients are released to protect, enrich and stabilise the tear film.12

full 16 hours of wear5,15– removing the need for a fresh pair whether the wearer is heading out for dinner after work, to the gym or enjoying an evening social activity. In fact, Bausch + Lomb asked wearers who are prone to contact lens dryness to try Bausch + Lomb ULTRA® ONE DAY and found 84% agreed the lens protects against irritation and discomfort.13

Dr Amanda Wright, from Yates and Suddel Opticians in Bury, trialled Bausch + Lomb ULTRA® ONE DAY on ten of her patients, with the majority swapping over to the contact lens after feeding back on the “superior comfort compared to previous lenses”. This is echoed by Chris Smith, Operations Director at Optimet, who adds: “The lenses are excellent – very comfortable.”

Jodie Trott, Contact Lens Optician at Noakes Habermehl & Kerr Opticians in Plymouth, who says: “I tried them myself and I have to say I am very impressed with the lenses, I don't have a single negative towards them!”

Moisture

Health

“The moisture level feels really high, they settled on my eye very quickly and felt good for the whole wear,” adds Mark Chatham.

For a full 16 hours of wear5, Advanced MoistureSeal® and ComfortFeel Technologies work together and in synergy with the tear film to promote a stable and healthy ocular surface environment.4,12

Many contact lens wearers settle for less comfort so they can continue to wear their lenses2, but trials of Bausch + Lomb ULTRA® ONE DAY have shown that this doesn’t have to be the case.15 This next-generation contact lens material with Advanced MoistureSeal® Technology delivers the highest moisture and highest moisture retention vs leading silicone hydrogel daily disposable lenses.*5,6,7,8 The comfort and moisture technologies work together to deliver outstanding comfort for a

This in turn enables demanding contact lens wearers to go beyond comfort to a healthy lens feeling, since in a study to evaluate contact lens wearers with contact lens dryness, over ¾ agreed that Bausch + Lomb ULTRA® ONE DAY made their eyes feel healthy and helped prevent their eyes from feeling tired and fatigued at the end of the day.13

THE WORLD’S FIRST CONTACT LENS WITH

Working in

SYNERGY WITH THE TEAR FILM For a full 16 hours of wear, Advanced MoistureSeal® and ComfortFeel Technologies work together with the tear film to promote a stable and healthy ocular surface environment.4,12

Dr Andrew Morgan of Andrew Morgan Opticians (in Wetherby and Cowen & Morgan Opticians in Ripon), has introduced Bausch + Lomb ULTRA® ONE DAY to patients at both practices with very positive results. One patient, an oil rig worker for whom healthy feeling eyes is imperative for him to do his job properly, had never worn contact lenses before. He has now ordered 90 pairs and says he “was a bit sceptical at first but now wishes he had made the switch sooner”.

Design Using a Next Generation Material – Kalifilcon A – created post publication of TFOS DEWS II and inspired by the latest knowledge of the tear film, Bausch + Lomb ULTRA® ONE DAY really is a lens that ‘has it all’, delivering high breathability4, low modulus9, UV blocking†8, High Definition Optics9, easy handling3 and a universal fit3. Dr Amanda Wright was impressed with the quality of the material and design of Bausch + Lomb ULTRA® ONE DAY, and adds: “I will definitely fit these lenses again.” Amanda’s ten patients who tried Bausch + Lomb ULTRA® ONE DAY lenses commented on the “comfortable long wearing time”, the “good vision” they experienced and the “superior comfort” of the lens.

XXXXXX

We’ve taken proven MoistureSeal® Technology

TO THE NEXT LEVEL

This next-generation lens material with Advanced MoistureSeal® Technology delivers the highest moisture and highest moisture retention vs. leading SiHy daily disposable lenses5,6,7,8 HIGHEST MOISTURE6,7,8

55%

Bausch + Lomb ULTRA® ONE DAY

38%

Acuvue Oasys 1-Day ®

Dailies Total1®

Maintains

96%

33%

With the LOWEST MODULUS (MPa)9,10,11

Bausch + Lomb ULTRA® ONE DAY 0.5 Acuvue® Oasys 1-Day

0.7

Dailies Total1®

0.7

moisture after 16 hours, more than leading SiHy daily disposables5*

*Statistically significant p<0.01. Vs. Dailies Total1® and Acuvue® Oasys 1-Day contact lenses

INTRODUCING THE MOST COMPLETE Silicone Hydrogel Daily Disposable Contact Lens1 Only Bausch + Lomb ULTRA® ONE DAY contact lenses offer a complete system with these two breakthrough technologies.

Mark Chatham agrees Bausch + Lomb ULTRA® ONE DAY felt superior to competitors: “I couldn’t feel the lenses on application, they are really easy to put on and settle really quickly,” he said. Bausch + Lomb ULTRA® ONE DAY is the only leading lens* with spherical aberration control for clear vision even when driving at night.3,9 It also blocks 50% of UVA rays†8 and 95% of UVB†8 and has the lowest modulus (0.5MPa) compared to leading competitors,*9 for incredible softness and weightlessness.15

Only Bausch + Lomb ULTRA® ONE DAY contact lenses feature a next-generation contact lens material (kalifilcon A) and two breakthrough moisture and comfort technologies working synergistically as one complete system1 along with a complete design1 to deliver outstanding comfort for a full 16 hours of wear5,15 and promote a stable and healthy ocular surface environment.12

To order your Bausch + Lomb ULTRA® ONE DAY contact lenses:

www.ultraoneday.co.uk *vs Dailies Total1® and Acuvue® Oasys 1-Day contact lenses † UV-absorbing contact lenses are NOT substitutes for protective UV-absorbing eyewear such as UV-absorbing goggles or sunglasses, because they DO NOT completely cover the eye and surrounding area.You should continue to use UV-absorbing eyewear as directed. Please read the Instructions for Use (IFU) for important product use and safety information with Bausch + Lomb ULTRA® ONE DAY contact lenses. 1. Only Bausch + Lomb ULTRA® ONE DAY contact lenses offer a complete moisture + comfort system with Advanced MoistureSeal® and ComfortFeel Technologies plus a complete design of high Dk/t, low modulus, UV blocking and High Definition™ Optics. Bausch + Lomb ULTRA® ONE DAY contact lenses deliver health through its complete system working together to support a healthy ocular environment, the inclusion of eye health ingredients which are retained over 16 hours and the high allowance of oxygen permeability (Dk/t=134). (Applicable references 3, 4, 5, 14). 2. Results of a consumer symptoms survey of 318 silicone hydrogel daily disposable contact lens wearers. Kadence International, April 2019. 3. Data on File. Product Performance Evaluation of a Novel Silicone Hydrogel Contact Lens: kalifilcon A Daily Disposable Contact Lenses - Summary of kalifilcon A Patient Comfort and Vision Outcomes. Bausch & Lomb Incorporated, Rochester, NY, 2021. 4. Rah M. Ocular surface homeostasis and contact lens design. February 2021. 5. Schafer, J. Steffen, R. Reindel, W; A clinical assessment of dehydration resistance for a novel silicone hydrogel lens and six silicone hydrogel daily disposable lenses. Poster presented at AAO; October 2020 6. Johnson & Johnson Acuvue® Oasys 1-Day with Hydraluxe™ Contact Lens Packege Insert. 7. Alcon DAILIES TOTAL1® Contact Lens Package Insert. 8. U.S. Food & Drug Administration 510(k) Summary K200528; Bausch + Lomb (kalifilcon A) Soft (hydrophilic) Contact Lens. May 2020 9. The Bausch + Lomb ULTRA ONE DAY Experience. March, 2021. 10. Johnson&Johnson Vision Explanation of contact lens properties and features https://www.jnjvisioncare.co.uk/education/balance-ofproperties/explanation-of-contact-lens-properties-and-features (accessed 18/09/2020). 11. Alcon DAILIES TOTAL1® Contact Lens Parameters https://professional.myalcon.com/contact-lenses/daily/dailies-total-1/ (accessed 18/09/2020). 12. VanDerMeid K, et al. Evaluation of erythritol and glycerin osmoprotection characteristics on an ocular surface cellline under hyperosmotic conditions. Poster presentation at the American Academy of Optometry Annual Meeting 2020. 13. Data on File. Product Performance Evaluation of a Novel Silicone Hydrogel Contact Lens: kalifilcon A Daily Disposable Contact Lenses - Summary of kalifilcon A Patient Comfort and Vision Outcomes for Patients Who Reported Dryness with Their Habitual Lenses. Bausch & Lomb Incorporated, Rochester, NY, 2021. 14. Competitive grid packaging solutions with sources. 15. Data on file (#893)., 2021. Product Performance Evaluation of a Novel Silicone Hydrogel Contact Lens: kalifilcon A Daily Disposable Contact Lenses - Summary of kalifilcon A Patient Comfort and Vision Outcomes for Patients Who Wore Lenses for 16 or More Hours Per Day. Bausch & Lomb Incorporated, Rochester, NY. 16. Dumbleton, K., Jones, L., Woods, C., Fonn, D.2013. The Impact of Contemporary Contact Lenses on Contact Lens Discontinuation. Eye & Contact Lens; Vol 39, Number 1. Bausch + Lomb ULTRA ONE DAY and MoistureSeal are trademarks of Bausch & Lomb Incorporated or its affiliates. All other product/brand names and/or logos are trademarks of their respective owners. ©2022 Bausch & Lomb Incorporated.

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Vision Now June 2022 17

GO BEYOND WITH THE

MOST

COMPLETE LENS NEW

Discover the most complete1 lens that has it all. Only Bausch + Lomb ULTRA® ONE DAY unites high Dk/t,4 low modulus,4 UV blocking 6† and High Definition Optics4 with breakthrough moisture and comfort technologies to promote a healthy ocular surface environment.4 Advanced MoistureSeal® Technology helps deliver the highest moisture retention after 16 hours vs. leading SiHy daily disposable lenses. 5* ComfortFeel Technology releases comfort and eye health ingredients designed to help protect, enrich and stabilise the tear film.4,15 Take your patients and practice beyond with Bausch + Lomb ULTRA® ONE DAY.

Discover More. Go To:

www.ultraoneday.co.uk *vs. Dailies Total1 and Acuvue Oasys 1-Day contact lenses ®

† UV-absorbing contact lenses are NOT substitutes for protective UV-absorbing eyewear such as UV-absorbing goggles or sunglasses, because they DO NOT completely cover the eye and surrounding area. You should continue to use UV-absorbing eyewear as directed. Please read the Instructions for Use (IFU) for important product use and safety information with Bausch & Lomb contact lenses. References: 1. Only Bausch + Lomb ULTRA® ONE DAY contact lenses offer a complete moisture + comfort system with Advanced MoistureSeal® and ComfortFeel Technologies plus a complete design of high Dk/t, low modulus, UV blocking and High Definition™ Optics. Bausch + Lomb ULTRA® ONE DAY contact lenses deliver health through its complete system working together to support a healthy ocular environment, the inclusion of eye health ingredients which are retained over 16 hours and the high allowance of oxygen permeability (Dk/t=134) [Applicable references 2,4,5,13]. For all references: www.ultraoneday.co.uk

Bausch + Lomb ULTRA ONE DAY and MoistureSeal are trademarks of Bausch & Lomb Incorporated or its affiliates. All other product/brand names and/or logos are trademarks of their respective owners. Vision Now June 2022 ©2022 Bausch & Lomb Incorporated.

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C L I N I C A L M AT T E R S

Glaucoma revolution New trends in glaucoma risk diagnosis and management

DETECTION AND DIAGNOSIS As the anatomical and functional changes from glaucoma are irreversible, early disease detection remains an important strategy to prevent visual impairment. This has been achieved by assessing optic nerve structure and function using optic nerve imagery and perimetry respectively. Although fundamentally unchanged for several decades, both imaging and perimetric techniques have improved considerably. New strategies have emerged to complement these techniques, and these include retinal nerve fibre layer analysis and detection of retina ganglion cell apoptosis in vivo.

By Tom Kersey MBBS (Lond), FRCOphth

ecent advances have seen a surge of new ideas and technologies to aid in the detection, treatment and further understanding of glaucoma. These technologies and advances have led to earlier detection and better treatment options, which can be tailored to individual patients – providing an exciting time for physicians and patients alike and promising much better care on an individual basis. Glaucoma is a group of conditions characterised by typical changes to the retinal nerve fibre layer and the optic nerve head, resulting in reduced visual field sensitivity. It has an enormous social and economic impact that leads it to remain as a leading cause of blindness worldwide. Not surprisingly, therefore, glaucoma research has attempted to reduce this burden through improved disease detection and more effective treatments. The specific areas of focus include methodologies for earlier diagnosis, elucidating modifiable viable risk factors, and the development of better intraocular pressure (IOP) dependant and non-IOP dependant treatments. RISK FACTORS The lamina cribrosa provides structural and nutritional support to the retinal ganglion cells, as these pass from the pre-lamina to the post-lamina optic nerve. As glaucoma advances, the lamina cribrosa displays marked posterior bowing in the direction of a pressure differential between the IOP and the cerebrospinal fluid (CSF) pressure. Although we know much about IOP in glaucoma, our understanding of CSF pressure is gradually emerging. So far, findings suggest that reduced CSF pressure leading to a pathologically enlarged trans cribrosa pressure differential may contribute to glaucoma pathogenesis. Recent studies indicate that CSF pressure may be a risk factor for primary open angle glaucoma.

The Sensimed Triggerfish contact lens sensor transmits information to an antenna connected to a portable recorder (Sensimed AG)

LOWERING IOP AND FLUCTUATIONS The lowering of IOP to prevent progression of glaucoma has now become the backbone of glaucoma management, and is supported by well-designed randomised control trials that have demonstrated that lowering IOP reduces the rate of glaucomatous damage. These studies have included the ocular hypertension treatment studies (OHTS), which showed that lowering IOP reduces the rate of glaucomatous damage as defined by field loss or optic nerve head damage or both. Treatment by lowering IOP reduced the damage to patients by 10-15 per cent over five years. Other studies have included the collaborative Normal Tension Glaucoma Study and the Collaborative Initial Glaucoma Treatment Study, as well as the Advanced Glaucoma Intervention Study. All of these studies have given weight and support to the idea that IOP lowering, as well as reducing IOP fluctuations, is a significant way to reduce the risk of glaucoma visual field progression. Fluctuations in IOP can be thought of as occurring at different frequencies. There is diurnal variation, occurring during a single day, short-term fluctuation occurring over several days and weeks, and long-term fluctuation occurring over months and years. In practice, significant variation is seen over different visits or during phases of out-patients over a single day. Reducing these IOP fluctuations for patients reduces the risk factors for developing visual field progression.

SPECTRAL DOMAIN OCT Spectral domain optical coherence tomography (OCT) in glaucoma patients offers the opportunity to objectively measure the retinal nerve fibre layer and associated change with time. It is an attractive tool in glaucoma assessment due to its ability to take non-contact, objective high resolution measurements. New generation OCT scanners are able to achieve a resolution of 3-6μm compared with a 10μm resolution from the previous generations. Detection of apototic retinal cells (DARC) is the ability to detect glaucoma at the earliest stages before field loss where approximately 40 per cent of retinal ganglion cells have already been lost. This new technique, which utilises the unique optical properties of the eye to directly visualise retinal ganglion cell death, may start to become a realistic option for the first time and give physicians the opportunity to detect glaucoma earlier and monitor the response of treatment in a visual and quantifiable manner. The technology relies on the unique properties of Annexin V, a protein which has the ability to bind to negatively charged phospholipids in the presence of calcium. Annexin V staining has the ability to identify cells undergoing apoptosis envo using both radiological and macroscopic fluorescent techniques. Although still in its experimental stages, this technology may become widely available in the near future. IOP TELEMETRY The evidence in support of peak IOP and IOP fluctuation points to the importance of Vision Now June 2022 19

20 Vision Now June 2022

C L I N I C A L M AT T E R S

NICE approved trabecular meshwork by-pass Glaukos hydro iStent

targeted IOP strategies. This is particularly so given evidence that the timing and type of current IOP lowering techniques can affect IOP fluctuation in different ways. The ability to identify individual differences might allow treatment to be tailored to the individual, and perhaps lead to lower rates of progression. Our ability to identify patients requiring targeted treatment is improving; an example is the development of a telemetric contact lens with embedded strain gauges called the Sensimed Triggerfish. The device comprises of a disposable silicone contact lens with an embedded micro electro mechanical system and a thin micro fabricated platinum titanium strain gauge that measures the changes in corneal curvature. It is based on the assumption that a correlation exists between IOP and corneal curvature, with a IOP variation of 1mmHg produces a change of central corneal curvature radius of approximately 3μm. Measurements are taken every five minutes for a duration of 30 seconds giving a total of 228 measurements over a 24-hour period. The results are presented in an arbitrary unit and not mmHg, and the future of this technology relies on translating the arbitrary electrical signal into a meaningful IOP. This is the current focus of many studies. This technology may provide a paradigm shift, and will inevitably come as physicians will be presented with hundreds of IOP readings over a 24-hour period where previously they were acquainted with a single Goldmann applanation tonometer reading. NEURO STRATEGIES Glaucoma is a condition characterised by retinal ganglion cell apoptosis and is therefore considered a type of neuro degenerative disorder. Strategies that

An increased range of surgical procedures are now available

prevent retinal ganglion cell apoptosis retard the way retinal ganglion cell apoptosis occurs (neuro modulation) or reverse the apoptotic process (neuro recovery). This may be a great benefit in glaucoma management in the future. The potential cellular pathways that contribute to retinal ganglion cell apoptosis are numerous and complex, but this presents many opportunities for therapeutic development. For many years, animal studies have suggested that Brimonidine may have neuro protective benefits over and above its IOP lowering capability. This and other medications, including Memantine, have been studied in the past but have failed to show statistical significance for primary end points. However, it remains one of the most interesting areas for glaucoma protection development and treatment modalities of the future as it is non-IOP reliant.

FUTURE OF TREATMENTS An increased range of surgical procedures dubbed MIGS (minimally invasive glaucoma surgery) are challenging the way we think and plan IOP lowering as glaucoma surgeons. Faster recovery times and safer risk profiles will inevitably be better for our patients. Eye stents, such as the Glaukos iStent inject W, are micro-titanium implants placed into the trabecular meshwork to bypass the fluid obstruction at that level. Other intraocular stents include the Hydrus, the Xengel stent and Preserflo to name a few that have appeared in the past five years. Inevitably, some of these will prove more successful than others and time will tell which of these procedures remains long term. Selective laser trabeculoplasty (SLT) has now become a mainstream treatment option, and is indeed the primary option alternative to drops. It is a five-minute outpatient procedure with proven IOP lowering that has been around for many years, making it an attractive and cost-efficient option for this chronic disease. SUMMARY Glaucoma has never before seen such an advance in research and therapies coming forward to the clinical workplace. It is an exciting time for physicians and researchers alike, and the next decade will certainly see more advances in early detection, efficacious treatments and neuro protection.

Selective laser trabeculoplasty is now a mainstream treatment option

Dr Tom Kersey MBBS (Lond), FRCOphth is a consultant ophthalmic surgeon who specialises in micro-invasive glaucoma surgery. He practises in Surrey and Hampshire and is available for NHS and private referrals. www.southeasteyesurgeon.co.uk. ■ Vision Now June 2022 21

100% OPTICAL

Showstoppers 100% Optical 2022 was awash with new product launches across the board. We round-up some of the highlights from NEG’s preferred suppliers...

ssociated Optical spotlighted the Acunis FL-421 filter lenses from Eschenbach Optik: a rose-coloured lens that targets migrainerelated photophobia. The lenses reduce the transmission of the wavelength range at around 484nm, which is perceived as particularly unpleasant in migraine-related photophobia. By concentrating on the wavelength range around 484nm, adaptation to ambient conditions can also be prevented meaning the eyes are less dazzled when glasses are removed, especially indoors, than is the case with normal sunglass lenses. The lenses are available with UV protection and in three tint levels – 25 per cent, 50 per cent and 75 per cent. Clip-ons and various styles are available, or the lenses can be inserted into any spectacle frame. The team from Bausch + Lomb was on hand to offer trials of its new Ultra One Day silicone hydrogel contact lens. The lens features a next generation contact lens material called kalifilcon A, and the company’s Advanced MoistureSeal Technology, which is said to deliver a highly wettable surface and excellent breathability for long-lasting and healthy lens wear. BIB Ophthalmic Instruments celebrated the UK launch of the new CrystalVue NFC-600 fully automated fundus camera. Featuring a one-touch operation with 3D auto-tracking, the NFC-600 offers a 45˚ field of view with moveable fixation, high resolution (12 million pixel sensor) imaging, a widefield montage facility, and cup:disc ratio measurements. It can be portable or positioned on a desktop. CentroStyle focused on the sustainability message, and discussed with visitors to its stand a new bespoke printing service in Italy. Charmant showcased its complete portfolio of eyewear, including the high profile Minamoto collection. Extra celebrations took place following news that the eyewear line had recently won an

22 Vision Now June 2022

Acunis lenses for migraine-related photophobia

material ensures maximum durability and lightness, as well as being hypoallergenic.

The new CrystalVue NFC-600 fully automated fundus camera

iF Design Award in the Product category. Minamoto eyeglasses are ‘thoroughly Japanese’, unlike products that capitalise on ‘Japan’ for marketing purposes, said the company. Amongst the eyewear collections on the Continental Eyewear stand were the new X-Eyes Lite collection and eco-brand, Cameo Sustain. Completely made from rPET (recycled PolyEthelyne Terephthalate), each frame in the 13-piece Cameo Sustain collection is named after a natural element such as Glacier, Mountain and Waterfall. The new X-Eyes Lite collection is a bright, colourful range of titanium and acetate eyewear featuring 21 models in up to three colourways. A variety of modern and classic styles provide a thinner, premium look – whilst the titanium

TOOLS AND SUSTAINABILITY EssilorLuxottica shared a joint stand to showcase frames, lenses and instruments. Essilor Instruments launched two new digital slit lamp adapters designed to perform a complete dry eye assessment and eye photography. The DSLC200 and the DEM100 can be used on any slit lamp to transform it into a comprehensive, industry recognised dry eye assessment. The DEM100 takes a complete tear film automated digital analysis with multiple tests, while the DSLC200 slit lamp imaging system provides high quality images and videos of the eye. Essilor Instruments also launched the Activa Home Eye Mask by SBM Sistemi, which uses heated automatic massage technology, can be rented to patients and offered as an in-practice treatment. Visitors also heard about Essilor’s Expert Myopia Care solution, composed of its Myopia Expert 700 providing precise axial length measurement accurate to 27µm, combined with corneal topography, and its digital solution Essibox Myopia Care

New X-Eyes Lite from Continental Eyewear

100% OPTICAL offering a convenient workflow from myopia interview to recommendations and handover. Eyespace unveiled more than 200 new releases across its award-winning ecoportfolio and flagship collections. Range Rover Eyewear showcased new styles made from high-performance Japanese beta titanium and premium Mazzucchelli acetate, while Land Rover Eyewear premiered a new phase of sustainable styles developed using a combination of G850 Rnew – a GMO-free material derived sustainably from castor seed oil featuring recycled stainless steel components. Also catching visitors’ eyes was responsible luxury brand, Aspinal of London, the first Eyespace brand to advance the use of Econyl. Composed of 100 per cent recycled content, Econyl can be re-moulded and infinitely recycled without losing quality. It is incorporated alongside wood-pulp bio-acetates and sustainably sourced leather accents for the Aspinal of London offering. Eyespace also introduced a new capsule collection, including a sustainable bioacetate selection from Cocoa Mint, and new sustainable Basebox styles as part of the Slimology offering. There were also six new Rock Star children’s models made from recycled sea-bottle plastic. Eyewear Direct drew visitors to its stand to see, amongst other brands, its new Relyks collection. Inspired by Britain’s global reputation for outstanding design and craftsmanship, Relyks Optical combines the very best in British creativity, quality and timeless style, says the company. “What sets the range apart from its peers is the attention to detail given on premium features including rivet hinges, patterned cores, and branded metal end caps,” said Eyewear Direct managing director, Brett Waugh. The British theme continues into the naming of the initial launch of 20 acetate and titanium frames with each named after a great British legend, for example, Camelot. Arthur, Lancelot, Guinevere, Excalibur. A second release of premium wooden frames with adjustable acetate temple tips has been named after the myth that was Robin Hood. Six styles will be available, each in two colours. Heidelberg Engineering highlighted the recent announcement that its Spectralis Shifty technology is now available for sale in EU markets. Spectralis with Shift technology is the first commercially

New British brand, Relyks

available OCT that allows clinicians to switch between 20, 85 and 125kHz A-scan rates – three OCT scan speeds to find the ideal balance of image quality and clinical workflow. Users can choose the most suitable OCT and OCTA scan speed for each individual patient, increasing efficiency and optimising workflows in daily routines in practices and clinics. The Performance Finance team caught up with practitioners to discuss its wide range of flexible finance packages that “really helps an optician’s dream become reality”. “Introducing new equipment not only helps differentiate a practice, it can also generate an impressive return on investment,” said managing director, Stuart Burn. “We look forward to seeing you all again at the next show and continuing to help your business thrive.” EYES ARE THE STORY Positive Impact (PI) launched two new contact lenses: NaturalVue 1-Day Enhanced Multifocal with TripleTear Lubrication technology, and SynergEyes iD, described as a breakthrough in hybrid contact lens technology for astigmats and astigmatic presbyopes. CE markapproved for presbyopia and myopia control, VTI’s NaturalVue utilises a unique, patented design with a rapidly increasing, highly aspheric power curve that creates extended depth of focus (EDOF) through a ‘virtual aperture’. SynergEyes iD lenses are individually designed utilising K-readings, horizontal visible iris diameter (HVID) and refraction. The multifocal option is powered by the Brien Holden Vision Institute EDOF design. Also new at the show from Positive Impact was the world’s first optocosmetics brand, Eyes Are The Story. Clinically tested and validated, the Eyes Are The Story formulas are specifically created for dry eye, contact lens wearers and for those with sensitive eyes. Founded by Amy Gallant Sullivan, executive director and cocreator of the Tear Film & Ocular Surface

Society, the range includes mini mascaras, eyeliners, facial cleanser, eyelid towelettes and eye serum. PI managing director, Nick Atkins, said: “We are delighted that this unique range will be exclusively available in the UK through Positive Impact from June. Coupled with Purifeyes, a propriety eyelid hygiene spray that maintains lash health, Eyes Are The Story products are a must addition for an eye-safe beauty routine.” A talking point on the Théa UK stand was Zaspray, an innovative new three-inone solution designed to deliver longlasting symptom relief from itchy, dry eyes, especially when caused by allergy. The easy-to-use soothing spray is 100 per cent preservative free, and helps to restore tear film stability, keeping the eyes surface hydrated and lubricated. It delivers a fine mist in a precise measured dose and is designed as an alternative for those who struggle using drops. Théa also highlighted the Blepha EyeBag, the newest addition to its bestselling Blepha eyelid care range. A simple and effective treatment for a range of eye conditions including meibomian gland dysfunction, blepharitis, stye, chalazion and dry eye disease, the Blepha EyeBag has been shown to relieve the symptoms of these conditions including grittiness, tiredness, redness, dryness, and eye irritation, after only 14 days of use. Summing up the buzz at the show, event director, Nathan Garnett, said: “100% Optical was a phenomenal hit. Having postponed the event twice, it was amazing to see we managed to match our 2020 attendance level. We had three days of catching up on lost time from a sector that has really missed meeting face-to-face”. Save the date for 100% Optical 2023 taking place from 25-27 February at ExCeL London. ■

New Zaspray from Théa

Vision Now June 2022 23

ST Y L E S P OT L I G H T

Styling using the magic of colour

In this month’s Style Spotlight, we discover how the Colour Me Beautiful styling service could help increase your average dispense value, guarantee happier patients and, in turn, generate referrals and repeat business.

Cliff Bashforth, CMB managing director

olour Me Beautiful (CMB) is a recognised leader in the image and styling business, with more than 1,200 independent consultants throughout the world. The Colour Me Beautiful book (Hamlyn) has been published in 18 languages, and since 1973 has been a bestseller throughout the world. “We have consultants in more than 40 countries who are passionate about helping women and men from all walks of life, look and feel their absolute best,” says Cliff Bashforth, CMB managing director. “Individuals, corporations, department stores, boutiques, hotels, car showrooms and yes, optical practices, use our services and training programmes to help them move up the career ladder, increase awareness of their products, train their staff, move their merchandise, or just delight an audience with an interactive and informative presentation on colour, style, image or fashion trends.” CMB’s belief is that everyone deserves to look their absolute best irrespective of their age, size, scale, personality and budget. “By understanding, and working with your customer’s colouring type, face shape and style personality, you will be able to offer a service tailored to meet their individual needs,” declares Cliff. SIX KEY COLOURING OPTIONS The CMB colour system starts with six basic dominant colouring types. The shades that will best suit the customer will depend upon their skin tone, hair and eye colouring.

24 Vision Now June 2022

Colouring type: Light

1. Light delicate colouring, naturally blonde hair and light eyes. Reece Witherspoon/ Owen Wilson (Light). Frame colours: from transparent through to mid-tone neutral and shades. Avoid dark frames. 2. Dark hair, dark eyes, any skin tone. Michelle Obama/Keanu Reeves (Deep). Frame colours: from mid-tone through to dark, rich shades. Avoid light or transparent frames.

Colouring type: Warm (frame model Finlay Watson)

gold or yellow-based tones. Avoid silver and cooler, blue-based colours. 4. Ash and grey hair tones, any colour eyes and either a pink or yellow skin undertone. Jamie Lee Curtis/George Clooney (Cool). Frame colours: choose silver, rose gold or blue-based tones. Avoid warmer, yellow-based colours.

Colouring type: Cool (frame model Finlay Radnor) Colouring type: Deep

3. Warm hair and skin tones with a golden appearance. Eyes can be green, blue and all different shades of brown. Stacey Dooley/ Ed Sheeran (Warm). Frame colours: choose

5. Clear, bright eyes with lots of contrast between hair, skin and eyes. Sophie Ellis-Bextor/Benedict Cumberbatch (Clear). Frame colours: from dark through to black, and bright, vivid shades. Avoid pale, dusty or muted colours.

ST Y L E S P OT L I G H T about. Our colourful styling tools will help you to promote your service to existing customers who, of course, would be advised to bring a friend along to witness how the magic of colour can transform an individual’s look. The result? More customers, increased sales, and a great PR exercise.”

Right and wrong colouring palette

6. Blonde to medium brown hair, any eye colour (which will be muted). Very little contrast between hair, eye and skin. Kylie Minogue /Michael Bublé (Soft). Frame colours: brushed metals, muted colours with little contrast work well. Avoid dark, strong or vivid shades. “When helping customers to choose their eyewear, do you instinctively select what you believe will look best, or do you guide them over to a display of hundreds of styles and suggest that they try on a few in order to decide for themselves what suits them?” asks Cliff. “After training from Colour Me Beautiful, your team will be able to instantly demonstrate why certain shapes and colours of frames are more flattering than others.” CMB offers colourful consulting tools, included in the training fee, to show the effect different shades have on an individual’s appearance. Choosing the most flattering colours can make someone look both younger and healthier. STANDING OUT FROM THE CROWD “How we shop has changed forever, with many people now turning to the internet for bargains, an enormous choice, fast delivery and a money-back guarantee,” Cliff continues. “In order to compete with home shopping and the nationwide multiple outlets, outstanding service is required – maybe even more than that. “A little bit of theatre, some fun, along with tried and tested methodology will show that your skilled practice team really do know what they’re talking about when it comes to eyewear styling. If you’re on the lookout for more patients, would benefit from increased referrals, or indeed would just like to give an even better service than you do already, our optical training programme could be exactly what you’re looking for.” Bashforth continues: “In this technological age where many companies are choosing to deliver their training online, you may think us a little old-fashioned, as we believe that your customer-facing industry needs a hands-

on approach when it comes to teaching you these incredible new skills. After all, yours is a ‘people’ business, so like you, we want to build rapport with like-minded individuals; people who want to deliver the best possible service to the end user: the wearer of your eyewear. “We will even come to you to deliver the training. After all, it makes sense as that’s where you work, and where your frames are displayed. It also means that our trainers can look at your collections and use a selection when demonstrating the CMB system. It really will benefit your business.” Hassocks Eyecare is one of many practices that has undertaken the CMB training. They said: “The whole team really valued the training provided by Cliff from Colour Me Beautiful. He is clearly an accomplished and experienced communicator and made the morning very entertaining as well as educational. “He was speaking to a group of professional opticians with many years of experience in assisting customers to choose new spectacles and yet they all found there was something new in the CMB approach, and have started using the new language and personality profiling in the practice. We would recommend any practice wanting a fresh approach to spectacle frame styling undergo this training.” MAKE A SPECTACLE OF YOURSELF Celebrity status for you and your practice could be in reach if you decide to share your new-found knowledge with your local press or radio stations, believes CMB. “The media is constantly looking for a new angle,” explains Cliff. “A twist on an existing well-respected service, or something that will interest their readers – like a competition or giveaways; for example: a consultation with an expertly trained optical stylist, who will show them the frame colours and shapes that will really flatter their colouring and face shape…guaranteed. “Then there’s client evenings to think

TRAINING COURSE DETAILS CMB’s one-day course is designed to ensure that patients leave with eyewear that really flatters their colouring, face shape and personality. “We will also teach you how to explain why certain shapes and colours work, and yet others are unflattering,” adds Cliff. “Also, how to involve the customer in the styling process.” The training course also covers: CMB’s dominant colouring types; colour selection: frames and lens shades; style personality; face shapes; scale; facial proportions; selling multiple frames. Each participant receives a 20-page workbook, a wallet containing 30 fabric swatches to use as a guide when shopping for eyewear/clothing. The practice also receives 25 optical styling guides for use with customers, a copy of the CMB book, and a set of six tonal drapes to use in-practice, at open events or promotional evenings. The workshop is suitable for all members of the practice, from receptionists, optical/ dispensing assistants, existing staff who want to learn new skills, new members of your team, optometrists and dispensing opticians. The course fees (per person) are £200+VAT (four to eight attendees), or £175+VAT (nine to 12 attendees). Additional costs may be incurred depending on geographical location. To find out more, email cliff@cmbdirect. co.uk or call CMB for a no-obligation chat on 01772 750 052. CMB also offers ‘live’ interactive virtual training courses for image consultant training. Visit www.colourmebeautiful.co.uk for more information. NEG members who book an optical styling course before 30 June 2023 will receive a 15 per cent discount. ■

Workbook for optical styling training

Vision Now June 2022 25

Preferred Suppliers’ directory tel: 01580 713698 | web: www.nationaleyecare.co.uk ALCON UK

tel: 0371 376 0017 | fax: 0871 351 1005 | web: www.uk.alcon.com

AOS LTD

tel: 01932 943 040 | email: info@aos-hub.com | web: www.aos-hub.com

SUPPLIER – OPTICIAN – PATIENT

OUR PARTNERSHIP

ASSOCIATED OPTICAL

tel: 01628 605433 | fax: 01628 665077 | email: sales@assopt.co.uk | web: www.associatedoptical.com

ATLANTIC OPTICAL UK LTD

tel: 02920 362 136 | fax: 02920 362 137 | email: info@atlanticoptical.co.uk | web: www.atlanticoptical.co.uk

T: 01132 883094 E: RawdonCC@rawdonoptical.co.uk

BAUSCH + LOMB

tel: 020 8781 2900 | web: www.bausch.co.uk

BIB OPHTHALMIC INSTRUMENTS

T: 02920 883 009 E: LenstecCC@lenstec.co.uk

tel: 01438 740823 | email: sales@bibonline.co.uk | web: www.bibonline.co.uk

BONDEYE OPTICAL

T: 01279 653785 E: TantCC@tantlabs.com

tel: 0121 7723888 | fax: 0808 2801865 | email: sales@bondeyeoptical.co.uk | web: www.bondeyeoptical.co.uk

CENTROSTYLE OPTICAL CENTRE SUPPLIES LTD

tel: 01923 239267 | fax: 01923 253951 | email: sales@centrostyle.com | web: www.centrostyle.com

T: 02920 857 122 E: Eyewear@lenstec.co.uk

CFH DOCMAIL

tel: 07834 173 288 | email: chris.burridge@cfh.com | web: www.docmail.co.uk

CHARMANT UK CO LTD

tel: 020 8992 9222 | fax: 020 8896 0287 | email: sales@charmant.co.uk | web: www.charmant.co.uk

CITATION

tel: 0161 464 6731 I email: iain.mcgleish@citation.co.uk | web: www.citation.co.uk

CONTINENTAL EYEWEAR

tel: 0151 426 3907 | fax: 0151 426 9340 | email: sales@continental-eyewear.co.uk | web: www.continental-eyewear.com

COOPERVISION

PRACTICE MANAGEMENT SIMPLIFIED

tel: 0870 9000 055 | web: www.coopervision.co.uk

DE RIGO UK LTD

tel: 01923 249491 | email: info.uk@derigo.com | web: www.derigo.com | web: www.derigo.com/eng

DUNELM OPTICAL

tel: 01388 420420 | fax: 01388 810101 | email: dunelm@dunelmoptical.co.uk | web: www.dunelmoptical.co.uk

ESSILOR

Optinet Flex, the innovative software that keeps your optometry business at the cutting edge.

tel: 01454 281281 | fax: 01454 281282 | web: www.essilor.co.uk

EYESPACE

tel: 01527 870550 | fax: 01527 837012 | email: info@eyespace-eyewear.co.uk | web: www.eyespace-eyewear.co.uk

EYEWEAR DIRECT (EUROPE) LTD

0845 313 0233 sales@optinetuk.com www.optinetuk.com

tel: 020 7193 3334 | web: eyewear-direct.net

GO EYEWEAR UK LTD

tel: 0800 9178270 | web: www.goeyeweargroup.com

HEIDELBERG ENGINEERING

OPTINET DIRECTORY AD - FEB 21_AW.indd 01/03/2021 109:47

tel: 01442 502 330 | fax: 01442 242 386 | web: www.HeidelbergEngineering.co.uk

HILCO EUROPE

tel: 0800 591150 | email: info@hilco.co.uk | web: www.hilcovision.co.uk

HOYA LENS UK

tel: 0845 330 0984 | fax: 0845 330 0977 | email: enquiries@hoya.co.uk | email: orders@hoya.co.uk web: www.hoyavision.com/uk

INTERNATIONAL EYEWEAR LTD

tel: 0121 585 6565 | fax:0121 585 0954 | web: www.internationaleyewear.co.uk

LAB3SIXTY

tel: 0113 5211071 | email: Info@Lab3Sixty.co.uk | web: www.lab3sixty.co.uk

LENSTEC EYEWEAR

tel: 02920 857122 | fax: 02920 920480 | email: sales@lensteceyewear.co.uk | web: www.lensteceyewear.co.uk

LENSTEC OPTICAL

tel: 02920 883009 | fax: 02920 889798 | email: LenstecCC@lenstec.co.uk | web: www.lenstecopticalgroup.co.uk

26 Vision Now June 2022

Stepper (UK) Limited 11 Tannery Road Tonbridge Kent TN9 1RF 01732 375975

www.stepper.co.uk

LOUIS STONE OPTICAL LTD tel: 029 2073 5293 | fax: 029 2073 1446 | email: info@louisstone.co.uk | web: www.louisstone.co.uk

LUNEAU TECHNOLOGY UK/IRELAND – VISIONIX

tel: 07383 555659 | email: infouk@luneautech.com | web: www.luneautech.co.uk

LUXOTTICA (UK) LTD

tel: 0808 165 8555 | web: www.luxottica.com

MARCHON

tel: 0800 72 2020 | email: csuk@marchon.com

MARK’ENNOVY

tel: 0800 3280610 | fax: 0800 3280649 | email: mkservices@markennovy.com | web: www.markennovy.com

MENICON UK LTD (FORMERLY DAVID THOMAS)

tel: 01604 646216 | fax: 01604 790366 | email: enquiries@menicon.co.uk | web: www.menicon.co.uk

When you prescribe contact lenses, you prescribe freedom. We’re stepping up to do more, supporting you to Prescribe Freedom for more people than ever.

MPG GmbH

tel: 07583 076 132 | email: andrew.davies@mpg-eyewear.com | web: www.mpg-eyewear.com

MID-OPTIC

tel: 01332 295001 | fax: 01332 295158 | email: orders@midoptic.com | web: www.midoptic.com

NORVILLE

tel: 01452 510321 | email: sales@norville.co.uk | web: www.norville.co.uk

coopervision.co.uk

No7 CONTACT LENSES

tel: 01424 850620 | fax: 01424 850650 | email: info@no7contactlenses.com | web: www.no7contactlenses.com

OPTINET LTD

tel: 0845 313 0233 | email: sales@optinetuk.com | web: www.optinetuk.com

PERFORMANCE FINANCE

tel: 01536 529696 | fax: 01536 310033 | web: www.performancefinance.co.uk

POSITIVE IMPACT

tel: 08446 696907 | email: sales@positiveimpact.co.uk | web: www.positiveimpact.co.uk

PRACTICE BUILDING

tel: 0115 989 9772 | email: andy@practicebuilding.co.uk | web: www.practicebuilding.co.uk

PRO-OPTIC

tel: 01884 266130 | email: sales@pro-optic.com | web: www.pro-optic.co.uk

RETAIL EXPERIENCE DESIGN (RED)

tel: 024 7601 0103 | email: dean@retailexperiencedesign.co.uk | web: www.retailexperiencedesign.co.uk

RODENSTOCK

tel: 01474 325555 | email: sales@rodenstock.co.uk | web: www.rodenstock.co.uk

SEIKO OPTICAL UK

tel: 01452 610033 | fax: 01452 638250 | email: orders@seiko-optical.co.uk | email: info@seiko-optical.co.uk web: www.seiko-optical.co.uk

SILHOUETTE UK LTD

tel: 020 8987 8899 | fax: 020 8987 2430 | email: office@uk.silhouette.com | web: www.silhouette.com

SPEC-CARE LTD

tel: 01392 460806 | email: info@speccareservices.co.uk | web: www.speccareservices.co.uk

STEPPER UK

tel: 01732 375975 | email: sales@stepper.co.uk | web: www.steppereyewear.com

TANT LABORATORIES

tel: 01279 653785 | fax: 01279 658308 | email: TantCC@tantlabs.com | web: www.lenstecopticalgroup.co.uk

THEA PHARMACEUTICALS

tel: 0845 521 1290 | fax: 01782 717 944 | web: www.thea-pharmaceuticals.co.uk

ULTRAVISION

tel: 01525 381112 | fax: 01525 370091 | email: info@ultravision.co.uk | web: www.ultravision.co.uk

Windcave Ltd

tel: 0800 088 6040 | email: sales@windcave.com | web: www.windcave.com

Vision Now June 2022 27

Suppliers’ directory

Preferred Suppliers are suppliers who, by prior arrangement, offer members of the PK National Eyecare Group preferential terms. For full details and terms offered to the membership, please call 01580 713698.

DRIVING LENS AND FRAME RANGE

Gloucester

Livingston

Seaham

Safety

01452 528686

01506 434261

0191 523 8023

01204 381 224

sales@norville.co.uk

livingston@norville.co.uk

seaham@norville.co.uk

safety@norville.co.uk

28 Vision Now June 2022

Vision Now June 2022

Articles inside

Style spotlight

Clinical matters

Ortho-k consumer drive

New ABDO CEO named

Tackling racism in optics

Transitions media campaign

Suppliers’ directory

100% Optical