News
Silhouette Launched in 2021, Silhouette’s Lite Wave range offers pared back frames weighing in at just 3.6g. The latest additions introduce a men’s frame, a women’s frame and a unisex design in a selection of striking shapes and colours, which can be customised to suit the patient’s personality. With flowing transitions from the titanium fronts to earpieces and a closing mechanism in the end pieces, the featherlight models can be easily adjusted.
New Lite Wave model 4559
For both men and women, the range introduces a soft, rounded design to complement an array of face shapes. The panto frames are available in Power Red and Energetic Beetroot, and for those looking for a more classic look, – appropriately named Timeless Gold and Pure Black. Model 4459 (pictured) is an angular style for women. Each model can be custom-fitted at Silhouette’s in-house lens lab with lenses from Silhouette Vision Sensation.
A playful character from the ortho-k campaign
No 7 Contact Lenses No7 Contact Lenses has launched a myopia management information pack to help its EyeDream orthokeratology (ortho-k) contact lens customers disseminate facts about myopia through their own marketing channels. The pack includes myopia management patient leaflets, an infographic practice poster, window sticker, a web pack and social media content.
Independents Day
Bhavin Shah
Behavioural optometrist, Bhavin Shah, is to join Sarah Farrant and Indie Grewal in the panel session, ‘Myopia my way’, at Independents Day on 4 July. “I’m delighted to add such experienced and commercially successful practitioners to our speaker roster,” said Proven Track Record director, Nick Atkins. They join US keynote speakers, Gary Gerber and Matt Oerding, and UK practitioners Nick Dash, Sarah Morgan and Craig McArthur, on the programme. Nick added: “Delegates, regardless of where they are on their myopia management journey, will benefit greatly from the experience of such an A-list cast of optometric business expertise.” Book at www.independentsday.co.uk
Alcon Alcon has become the first healthcare company to achieve zero waste to landfill certification from GreenCircle environmental assessors. The rating applies to two ophthalmic drops and solutions facilities in Fort Worth, Texas, and one in Singapore. The three supply products to markets around the world. “Alcon teams continually focus on innovative ways to
streamline our manufacturing processes to reduce operational waste, and I’m extremely proud to achieve GreenCircle certification as a testament to our commitment,” said Ed McGough, Alcon senior vice president, manufacturing and technical operations. The three facilities manufacture many of Alcon’s over-the-counter eyecare products,
“We want this message to meet as many eyes and ears as possible,” said Katie Harrop, No7 professional services director. “By posting to their social channels, building a web page, giving the poster pride of place and popping up the window sticker, they can get the message out. But, most of all, we want customers to use these materials to start a conversation, engage with their patients about myopia management, share the facts, and let them make informed decisions.” Register at www.no7contactlenses.com/myopiamanagement-may
including Opti-free, AOSept plus and Clear Care contact lens solutions. They also make Systane dry eyedrops and Pataday allergy eyedrops. Alcon’s Fort Worth Aspex site manufactures surgical procedural and pharmaceutical eyedrops, as well as BSS, a sterile intraocular irrigating solution commonly used during surgery. Vision Now June 2022 13
