News Association of Optometrists
CooperVision
Plastic Bank beach cleaning in Brazil
Last year, CooperVision pioneered the world’s first plastic neutral contact lenses by funding Plastic Bank’s collection, processing and reuse of general ocean-bound plastic waste equal to the weight of the plastic contained in designated CooperVision products in North America and Europe. Now, eyecare professionals and contact lens wearers can view the programme’s collective impact using a new Plastic Neutrality Dashboard at https://plastic-neutral.coopervision.com/eng “For CooperVision, plastic neutrality is about making a meaningful, measurable difference in partnership with eyecare professionals and wearers,” said Simon Seshadri, CooperVision senior vice president of global marketing. “By simply prescribing and wearing our plastic neutral lenses, they’re making an impact. With our Dashboard, everyone can see for themselves how these contributions quickly add up. It displays the eye-opening amount of ocean-bound plastic we’ve recovered to date and the local communities we’ve empowered—working together.” CooperVision expects to prevent the equivalent of nearly 90 million plastic bottles from reaching the earth’s oceans in 2022.
The Association of Optometrists (AOP) has released new practical advice for businesses and individual member practitioners to reduce risk in optical practice. Dr Peter Hampson, AOP clinical director, said “Individual practitioners are responsible for their own professional standards, but the circumstances in which they work, and practice culture, can make a very big difference to their ability to do a good job. This advice is designed to set out practical steps to avoid the common pitfalls, such as pressures on time and attention, that can lead to clinical mistakes and risks to patients. “The key focus for all employers should be on creating a work environment that enables practitioners to do their jobs as well and as safely as possible for the benefit of all patients,” added Peter. Released as a series of online webpages and covering key topics, Managing risk in practice provides clear practical steps for employers and individual practitioners. For more information, visit the AOP’s website for the ‘Managing risk in practice’ resource.
Transitions Optical Transitions Optical has launched a new media campaign across multiple channels to encourage consumers to think about light intelligent lenses. The campaign encompasses TV, social media and digital banners and is expected to receive 80 million impressions. The campaign is being broadcast on top channels, including Sky, ITV and Channel 4, while an extensive digital campaign features a set of creatives to appeal to different audiences – with messages around empowered visual experiences and superior light protection with style.
Intelligent conversation starters
Top ranking search advertising will capture queries and drive qualified traffic to the Transitions Virtual Try-On and Light Sensitivity Quiz. Practitioners also can visit the Virtual Try-On and Light Sensitivity Quiz to discover what consumers will experience before starting the conversation in practice.
Charmant Hot on the heels of its debut at Silmo in Paris, the Minamoto eyewear collection from Charmant has scooped the prestigious iF Design Award 2022 in the Product category. The Minamoto brand concept tells the story of centuries-old Japanese artisanship, uniting the present and the past of Japanese eyewear tradition. Charmant’s heritage is Japanese and the company’s roots are firmly embedded in Japan. Nicolas Berne, Minamoto designer, explained the initial design phase: “Before creating sketches, I had to go deep into our company history and philosophy to fully understand what Japanese eyewear all is about.” In light of the product’s beauty and the enthusiasm that greeted it, Charmant decided to submit Minamoto for an iF Design Award. Nicolas added: “Getting such prestigious recognition from the design community is truly meaningful.”
Minamoto model Shino detail
Vision Now June 2022 11
