PRODUCT PROFILE
Menicon Bloom: setting children’s imaginations free Menicon Bloom is an innovative treatment portfolio for childhood myopia that is now available for the first time to accredited practitioners
E
asy for parents and eyecare professionals (ECPs) to incorporate into children’s routines, Menicon Bloom has been designed to ‘wow’ parents and professionals with its science – and allow children to experience the wonder of clear sight. With its child-centric approach to fitting and management, accredited ECPs can support their young patients to set their imaginations free. EASY AND EFFECTIVE CONTROL The Menicon Bloom Myopia Control Management System takes a holistic approach to myopia control management, offering not just products but fitting software and an app too. An effective treatment for slowing the progress of myopia in children and young people, every step in the process has been carefully designed in order to make it easy to fit and simple to use, while providing accurate monitoring over the length of the treatment. The launch features the initial introduction of Menicon Bloom Night, an orthokeratology contact lens therapy for myopia control management, which was the first CE-approved orthokeratology contact lens in Europe for myopia control. Designed to be worn overnight, and manufactured in hyper oxygen permeable Menicon Z material for optimal corneal oxygenation, it provides comfortable and safe contact lens wear. Menicon Bloom Night is just one of the elements that makes up this unique system of myopia control management, which can only be prescribed and implemented by ECPs. There’s a daytime lens too, Menicon Bloom Day, which is a daily disposable soft (hydrophilic) contact lens. Depending on
Myopia control system that puts the child first
The system takes a holistic approach to management
the clinical or lifestyle needs of the patient, a certified ECP would prescribe either the night or the day lens. In addition, Menicon Bloom provides ECPs with Menicon Bloom Easyfit software, a sophisticated, user-friendly tool which accurately guides the prescriber through the fitting and monitoring process. The system also comes with a unique mobile app, the Menicon Bloom App, which has been
developed to enhance the monitoring and communication process between ECPs and patients. MAKING A DIFFERENCE Josie Barlow, professional services manager in Menicon’s Speciality Lens Division, says: “Menicon Bloom is life changing; it is going to have such a huge impact on so many people. It gives children, › Vision Now April 2022 23
