B U S I N E S S PA R T N E R S H I PS
Seeing the world through your eyes you have to do it alone. The Hoya Visionary Alliance involved partnering with a number of key suppliers and innovators within the industry. Read on to find out how these partnerships can support your independent practice business... DIGITAL MARKETING TOOLS Increasing your practice awareness and attracting new patients to your business is vital. As an independent practitioner, it can be difficult to juggle running a busy practice and prioritising marketing your business. It could be a lack of skills and knowledge or simply time, but in order to grow your business there needs to be a constant flow of new patients through your door. This is where OptiCommerce comes in. OptiCommerce is a team of digital and design specialists providing website development, online solutions and digital marketing to the optical sector. Your business goals are at the heart of everything they do: they understand that you need them to deliver new patients and drive conversion.
‘‘
Focusing on qualities that make ECPs ‘visionary’
Every day, independent eyecare professionals around the world work to give people the gift of sight and build successful At Hoya, businesses. Hoya sees the world through your eyes...
22 Vision Now March 2022
Hoya’s partnership programme – the Visionary Alliance – is built around the qualities that make you a visionary eyecare professional. COMMUNITY OF VISIONARIES Visionaries care deeply about the people and the world around them and use their expertise to make things better. They are incredibly knowledgeable, trusted experts and their wisdom is invaluable. Visionaries think about the future. They plan for the long-term and seek out new innovations and technologies. The Visionary Alliance partnership programme offers a ‘visionary community’ for Hoya customers around the world. A place for independent ECPs to feel connected; be part of a network of knowledge and access tools, advice and support. It is a programme to strengthen your independence and support you to run your business your way. Just because you’re independent doesn’t mean
Martin Batho, managing director, Hoya Lens UK
‘‘
A
s your business partner and ally, Hoya is dedicated to your success and supporting your business growth. Working with a professional research company, it has held focus group talks with many eyecare professionals (ECPs) across the UK and Ireland to understand their needs and wants – as both ECPs and business owners. Through Hoya’s research, it has found that ECPs want a business relationship with suppliers – more than that of just lenses supplied on time – and that both communication and trust are critical to building and maintaining this. A relationship means practitioners want to share their views, needs and expectations, not only their problems or to be contacted for new products alone. ECPs desire a close business partnership that helps inform product ranges and optimisations, at the same time as offering business support for accelerated growth.
we are dedicated to being the business partner of choice for independent ECPs. I am convinced that our Visionary Alliance programme will provide an unparalleled level of support for independent ECPs to grow their business.
AUDIOLOGY REVENUE STREAMS Introducing an audiology service into your practice can be a great new stream of revenue, however, Hoya understands that it’s not always plain sailing and it can be difficult to find an audiologist who is reliable and committed to your business. The Hearing Care Partnership has been developed solely for independent optical practices, so it understands how audiology will integrate
