Leading with Safety
IN THIS ISSUE
OF CONTENTS
3 Letter From the President
5 From the Desk of the Executive Director
7 Advocating for Water Safety: USSSA’s Legislative Efforts to Empower Swim Schools
11 Facility Safety Standards for Learn-to-Swim Programs
15 Building an OWN IT Culture
19 Updated CPR Guidelines for Drowning: Key Takeaways
21 Book Buzz
23 Calendar of Events
25 Why Company Culture Matters and How to Strengthen Yours
29 Celebrating Excellence: USSSA Certified Fundamental Swim Instructors
31 US Swim School Association’s 2024 Year in Review
35 Revamped Dues Structure for 2025: A Fairer Approach to Member Support
39 How a Small Swim School Can Prepare for Inflation
42 Getting to Know Your Board of Directors
44 Ask Al
This image and cover image thanks to Flashpool Productions www.flashpoolproductions.com
ASSOCIATION HEADQUARTERS
4815 E. Carefree Hwy., Suite 108-480
Cave Creek, AZ 85331
480.837.5525
usssa@usswimschools.org usswimschools.org
Executive Director
Lisa M. Zarda, CAE, CNAP
Editor
Jessica Zimmer
ASSOCIATION OFFICERS
President
Buffy Folise, Chicago Swim School
Vice President
Rose Cholewinski, SwimAmerica – Davis
Treasurer
Debbie Sayers, DolFUN SWIM Academy
ASSOCIATION DIRECTORS
Susie Van Ekeren Wisconsin Swim Academy
Micha Seal Watermelon Swim
Ann Marie Sunderhaus Hubbard
Family Swim School
Melissa McGarvey British Swim School
LETTER FROM THE PRESIDENT
I hope this letter finds you well and your 2025 is off to a fantastic start. Our theme this quarter is Leading with Safety, a principle that must resonate at every level of our swim schools.
Dear Members of the United States Swim School Association,
Safety begins with leadership. As owners and managers, we set the tone, prioritizing policies and procedures that reinforce a culture of safety. It is up to us to ensure that our facilities, training programs, and communication consistently reflect our commitment to safety. By fostering a proactive environment, we empower our teams to not only respond to risks but to anticipate and minimize them.
Deck supervisors play a pivotal role in bridging the policies and practice. They can closely monitor lessons, provide feedback, and reinforce safety protocols. Their leadership contributes towards creating a proactive environment in every swim lesson.
Instructors can uphold safety by ensuring students ask for permission to enter the water, reviewing pool rules with student, counting swimmers, and keeping their eyes on the students at all times. Lifeguards serve as vigilant guardians, being sure to watch every corner of the pool and ready to act quickly!
To support you in Leading with Safety, the USSSA offers two courses in the Learning Plan Catalog: Creating a Culture of Safety and Incorporating Safety into Every Swim Lesson. These resources are available for free in your member account. I encourage each of you to explore these courses, share them with your team, and embrace their principles in your daily operations. There is a very impactful video in Creating a Culture of Safety that I highly recommend you and your team watch.
BUFFY FOLISE President US Swim School Association
Leading with safety is a continuous journey. Working together, we can create a safety culture where every decision, action and lesson contribute to safer swimmers and safer water. Thank you for your unwavering dedication to this mission. Here’s to a year of safety in the water!
FROM THE DESK OF THE EXECUTIVE DIRECTOR
As the Executive Director of the United States Swim School Association (USSSA), I am privileged to witness firsthand the commitment our community has to creating a culture of safety in and around the water. Here are some key ways we as an association lead with safety:
1. SETTING STANDARDS FOR SWIM INSTRUCTIONS
The USSSA is committed to defining and maintaining standards for swim instruction that prioritize safety. As a member, you agree to follow our membership standards which sets you apart in your community. I was also recently invited to participate on the Council for the Model Aquatic Health Code ad-hoc committee tasked with developing model guidance for instructional swimming programs, giving members a voice in national best practices.
2. EMPOWERING INSTRUCTORS THROUGH TRAINING AND CERTIFICATION
Qualified, well-trained instructors are the backbone of any safe swim school. The USSSA offers professional development opportunities, including the Certificated Fundamental Swim Instructor (CFSI). We also provide ongoing education on topics such as child development, water safety trends, and inclusive teaching practices.
3. ADVOCATING FOR DROWNING PREVENTION
The USSSA is an active participant in national and international efforts to combat drowning. We partner with a number of organizations to raise awareness and advocate for policies that prioritize water safety. Our association also participates in campaigns like May’s Water Safety Month to educate families and communities on simple, life-saving practices.
4. SHARING RESOURCES AND BEST PRACTICES
Knowledge is power when it comes to preventing accidents. Through webinars, newsletters, and conferences, the USSSA shares the latest best practices on water safety to our members. We also offer marketing toolkits that provide members with easy to distribute social media posts to educate their communities.
5. ENGAGING FAMILIES AS PARTNERS IN SAFETY
Water safety extends beyond the swim lesson. Parents and guardians are vital partners in ensuring children remain safe in and around water. The USSSA provides families with educational resources, such as tips on supervising young swimmers, the importance of barriers like pool fences, and the need for consistent swim instruction. You can access these resources on the Advocacy page of our website.
MOVING FORWARD TOGETHER
As an association, we recognize that safety is not a destination but a journey. It requires vigilance, collaboration, and a steadfast commitment to our mission. By leading with safety, we not only save lives but also build the foundation for a lifelong love of swimming.
Thank you to our members, instructors, and partners for your unwavering dedication to water safety. Together, we are making a difference—one swimmer at a time.
LISA M. ZARDA, CAE, CNAP Executive Director US Swim School Association
ADVOCATING FOR WATER SAFETY: USSSA’S LEGISLATIVE EFFORTS TO EMPOWER SWIM SCHOOLS
BY MELISSA MCGARVEY BRITISH SWIM SCHOOL
The United States Swim School Association (USSSA) has long been a leader in promoting water safety, drowning prevention, and supporting swim school businesses nationwide.
One of the most critical aspects of this mission is our active engagement with legislation that impacts our industry. Through our dedicated Government Relations Committee, we are working tirelessly to advocate for policies that prioritize water safety and protect and empower swim school owners.
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COMMITMENT THROUGH THE GOVERNMENT RELATIONS COMMITTEE
The USSSA Government Relations Committee serves as a driving force behind our legislative efforts. It is composed of dedicated members who are passionate about ensuring the voices of swim school owners are heard at both state and national levels. The committee holds discussion calls, bringing together key stakeholders to discuss active bills, develop strategies, and align on messaging. These calls are essential for staying informed and prepared to respond effectively to legislative changes. We are your voice!
KEY STATES LEADING THE WAY
While our efforts span the entire United States, we recognize that some states are currently at the forefront of legislative activity. New York, Texas, and California have seen significant movement in water safety and drowning prevention legislation. These states also serve as key examples of how collective action, combined with strong local engagement, can drive meaningful change. By including swim school owners from these states in our legislative discussions, we ensure our strategies are informed by those directly impacted.
A LANDMARK ACHIEVEMENT: IZZY’S LAW IN GEORGIA
One of the most notable successes of the USSSA Government Relations Committee is our involvement in the passing of Izzy’s Law in Georgia. Named after a young child who tragically drowned, this law sets new standards for water safety and swim instruction. The committee worked closely with a lobbyist to provide critical wording recommendations that shaped the bill’s final version. This victory underscores the importance of collaboration, persistence, and expert input in the legislative process.
Izzy’s Law is a powerful example of what can be achieved when swim school owners, industry leaders, and policymakers come together with a shared goal. It also demonstrates the ripple effect that successful advocacy can have, inspiring other states to pursue similar legislation.
TRACKING ACTIVE LEGISLATION
Currently, the USSSA is tracking several active bills across various states. These bills fall into two main categories: those directly focused on drowning prevention and water safety and those that are reactionary in nature, which may inadvertently pose challenges to swim school businesses. In both cases, the committee is vital in monitoring these developments, analyzing potential impacts, and engaging with lobbyists and legislators to advocate for favorable outcomes.
Legislation around water safety is often well-intentioned but can sometimes include provisions that create unintended burdens for small businesses. We intend to ensure that lawmakers fully understand these nuances and consider the perspectives of swim school owners before passing new laws.
THE IMPORTANCE OF ASSOCIATION INVOLVEMENT AND SUPPORT
While significant progress has been made, the road ahead requires continued effort and commitment from everyone in the swim school community. Legislative advocacy is not an isolated task but a collective endeavor that benefits from widespread involvement and support.
It’s important to understand that while current advocacy efforts may seem concentrated in specific states, the foundation being built today will ultimately spread across the entire country. We’ve already seen evidence of this as lessons learned in one state are applied to others, creating a ripple effect of positive change.
USSSA aims to pioneer legislative advocacy for swim schools, but we cannot do it alone. We need the collective support of our members to amplify our voice and strengthen our impact. Lobbyists are a crucial part of our strategy, serving as the bridge between our community and lawmakers. They bring expertise, credibility, and access to key decision-makers, ensuring our concerns are effectively communicated.
WHAT CAN YOU DO NOW?
One of the most impactful steps you can take is to start building relationships with your local representatives. Reach out to them, introduce yourself, and share your story as a swim school owner. Help them understand the critical role you play in your community as a small business owner and as an advocate for water safety and drowning prevention.
It’s much easier to engage with legislators when a relationship exists than to build one during an urgent situation. Proactive relationship-building lays the groundwork for meaningful conversations when they matter most.
A SHARED RESPONSIBILITY
As a committee, we are committed to continuing this vital work on behalf of all USSSA members. However, advocacy is not a one-way street—it requires active participation, communication, and support from everyone in the association. Contact us, ask questions, and learn how you can contribute to our efforts.
We sincerely hope that no bill negatively impacting your ability to serve your community will ever come knocking on your door. However, if it does, rest assured that the USSSA Government Relations Committee will stand alongside you. But to do this effectively, we need your support today.
Let’s work together to ensure that our industry thrives, our voices are heard, and our children are safer in and around water. Advocacy is a long-term commitment, but we can continue to make a lasting impact with your support.
Providing innovative aquatic design for 55 years
FACILITY SAFETY STANDARDS FOR LEARN-TO-SWIM PROGRAMS
BY CARRIE DEMONT DEMONT FAMILY SWIM SCHOOL
Did you know that the USSSA Certified Fundamental Swim Instructor Course covers many health and safety topics?
The following are covered in the Student Health and Safety section:
• “Student Health and Safety is Your Responsibility”
• Appropriate use of equipment
• Teething/ear infections/pressure equalizer tubes/communicable diseases
• Recreational water illnesses
• Hypothermia
• Dry drowning
• International Swimming Pool and Spa Code
• Instructor safety orientation
• Teaching student self rescue
• Student safety in the community
• Goggle dependency
In addition, the Instructor Health and Safety section provides tips for self care for instructors including how to maintain your voice.
But wait, in the spirit of an infomercial, that’s not all... In the Swim School Health and Safety section, the following topics are covered:
• Emergency action plans
• Swim school employee responsibilities
• Calling 911
• Evacuation procedures
• Seizures and stroke
• Missing child/active shooter/fire
• Facility issues
• Water quality maintenance
• Exposure
• Incident reports
• Facility safety standards
In the spirit of wanting all USSSA member schools to follow the last topic mentioned above, “Facility Safety Standards for Learn-to-Swim programs”, we are sharing them here with you!
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1. GENERAL SAFETY GUIDELINES
Supervision: Trained water watchers must be on duty at all times when the pool is in use. Instructor-to-student ratios should be maintained at a safe level (Best practice for young or beginner-level swimmers, without a caregiver in the water with them, is an instructor-to-student ratio of 1:4 or fewer and would be no more than 1 instructor to 6 students).
First Aid & Emergency Preparedness: The facility must have a fully stocked first aid kit, AED (Automated External Defibrillator), and clear emergency evacuation procedures. There should be staff onsite trained in CPR, first aid, and emergency response.
Safety Signage: Visible safety signs and pool rules must be placed in and around the pool area per the Model Aquatic Health Code. These should include warnings for deep water, no diving zones (no diving in shallow water), and reminders of safety protocols
Facility Inspections: Regular inspections should be conducted to ensure that all equipment, including pool filters, lane ropes, and pool surfaces, are functioning properly and are free of hazards.
2.
WATER QUALITY AND HYGIENE
Water Testing: Pool water should be tested multiple times per day to ensure proper chlorine and pH levels, according to local health regulations. Documentation of tests should be kept for regulatory compliance.
Sanitation: The pool area should be kept clean and sanitized. Restrooms, changing rooms, and showers must be disinfected regularly. Ensure that soap, disinfectant, and hand sanitizers are available.
Proper Attire: Swimmers must wear suitable swimwear, with accommodations made for religious and cultural preferences.
3. SWIM INSTRUCTION GUIDELINES
Instructors: Instructors receive formal training* that should include first aid, proper supervision during swim lessons, bloodborne pathogens, abuse prevention, emergency action plans, reducing fear & anxiety, child development related to teaching swim, and the importance of a positive learning environment. *Formal learning is learning that is delivered in a systematic intentional way. It’s planned and guided by an instructor/ trainer.
Safety Training: Instructors should participate in regular safety training to review pool rules, emergency procedures, and expectations.
Skill Assessment: All participants should be evaluated on their swimming skills before being placed in the appropriate class level.
Instructor Presence: Instructors must remain in the pool with students during lessons, especially with beginner swimmers or young children.
4.
PARTICIPANT SAFETY
Non-slip Surfaces: Pool decks and adjacent areas must have non-slip surfaces to prevent falls. Staff should ensure that wet areas are mopped and dried promptly.
Access Control: The facility must control access to the pool area. Entry points should be secured when the pool is not in use. Unauthorized persons should not have access to the water.
5. CHILD PROTECTION AND SUPERVISION
Parental Supervision: Parents or guardians should be present or nearby during children’s swim lessons as another layer of protection.
Background Checks: All facility staff over 18, including lifeguards, instructors, and maintenance personnel, must undergo background checks to ensure the safety of minors.
6. EMERGENCY PROCEDURES
Rescue Plan: Lifeguards, water watchers, and staff must be familiar with the rescue plan, which includes designated roles, communication procedures, and coordination with local emergency services.
Incident Reporting: All incidents, including minor injuries and equipment malfunctions, should be documented and reported immediately to facility management for review.
7. EVACUATION PROTOCOLS
Fire Exits: Clearly marked fire exits should be accessible at all times, and evacuation routes must be displayed prominently within the facility.
Fire Drills: Conduct regular fire and emergency drills to ensure staff and participants are familiar with procedures.
COMPLIANCE AND CONTINUOUS IMPROVEMENT
Safety Audits: Conduct regular internal safety audits and reviews to ensure compliance with local health regulations, industry best practices, and this facility’s safety standards.
Staff Training: Ongoing safety and professional development training is mandatory for all facility staff to keep up with the latest safety standards and procedures.
By adhering to these standards, the facility ensures a safe, hygienic, and secure environment for all participants and staff, promoting an enjoyable and risk-reduction swim learning experience.
A big thank you to the USSSA CFSI committee for helping to create these standards!
BUILDING AN OWN IT CULTURE
At Ocaquatics Swim School, we don’t just talk about ownership—we live it. For us, OWN IT isn’t just a saying, it’s a way of thinking, acting, and showing up every single day.
And our culture of ownership doesn’t just happen by chance. It takes intention, focus, and a solid foundation built on three key principles:
• Operate with Purpose
• Welcome Growth
• Navigate with Courage
These pillars guide every decision, every initiative, and every interaction within our organization, forming the foundation of a culture where everyone takes responsibility, embraces learning, and strives for continuous improvement.
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BY MIREN OCA OCAQUATICS SWIM SCHOOL
OPERATE WITH PURPOSE –
KNOW YOUR “WHY” Operate with Purpose
At the heart of an OWN IT culture lies a clear and meaningful purpose—a “why” that inspires people to contribute to something larger than themselves. Profit alone is not a purpose; it’s the result of a team driven by a shared mission.
At Ocaquatics, we live our purpose every day: “To make a positive difference for our team, our families, our community, and the planet.”
Under our purpose, we have a 2 fold mission.
One part of our mission focuses on families. We teach families to love swimming and to become safer, more comfortable and more responsible around the water by teaching water safety and swimming skills. And while it’s rewarding and fun, it’s also an incredible responsibility.
DROWNING is the leading cause of accidental death in children ages 1 to 5 in the state of Florida. But, research from the National Institute of Health shows that children who participate in formal swimming lessons are 88% less likely to experience a drowning incident.
As we approach the massive milestone of 3 million lessons taught at Ocaquatics Swim School, we take pride in knowing that lives have been saved as a result. Every swim lesson, every high-five, every moment in the pool carries the weight of our purpose.
But our purpose doesn’t stop at the pool edge. The second part of our mission focuses on our team. We are committed to growing our people under a framework of environmental and social responsibility so that we can grow the business in a sustainable way and make a bigger impact in the world.
We try to foster an environment where every team member understands their role in fulfilling this mission. Purpose-driven work fuels resilience. On tough days, it serves as a reminder of why the work matters. Leaders play a key role in keeping this purpose alive daily—through servant leadership, open communication, and consistent support.
ASK YOURSELF:
• Why does my work or role on my team matter?
• How can I contribute to something bigger than myself today?
When you’re connected to a purpose and mission, you don’t just show up— you show up with intention
Welcome Growth – Be a Lifelong Learner
At Ocaquatics, one of our core values is “Always Learning” and we encourage our team members to grow both personally and professionally. How we welcome growth at Ocaquatics is by investing in continual training, coaching, and mentorship. We help our team members build skills, resilience, and confidence. We have found that growth isn’t automatic; it requires intentional effort and a supportive environment.
Mistakes are viewed not as failures but as learning moments—opportunities for growth and innovation. This mindset fosters a culture of openness, accountability, and collaboration.
Financial literacy also plays a central role in growth. By teaching our team members about personal finance and open-book management, Ocaquatics empowers them to understand and contribute to the company’s success.
WHAT DOES GROWTH LOOK LIKE AT OCAQUATICS?
• Trying something new, even if it feels a little scary.
• Asking for feedback (and being open to hearing it).
• Helping someone else grow by sharing what you’ve learned.
ASK YOURSELF:
• What’s one thing I can learn or improve on today?
• How can I turn a mistake into a “learning moment”?
At the end of the day, growth is about getting better every day
NAVIGATE WITH COURAGE –DARE TO BE DIFFERENT
An OWN IT culture demands a relentless pursuit of better—even when the path is unconventional or challenging.
Let’s be real: Doing things differently is hard. It takes courage to challenge the way things have always been done. But at Ocaquatics, we’ve built our culture by being bold and thinking outside the box
Here is how we navigate with courage at Ocaquatics:
• Innovation: Building indoor swim schools in Miami, where outdoor pools dominate, was a bold choice that addressed weather-related challenges.
• Sustainability: Becoming the first swim school to achieve B Corp certification signaled a commitment to measuring and improving environmental and social impact.
• Employee Ownership: Transitioning to an Employee Ownership Trust (EOT), despite its rarity in the U.S., was an intentional decision to empower employees and ensure long-term sustainability.
Being courageous isn’t about being fearless—it’s about showing up anyway, even when it’s hard. It’s about raising your hand with an idea, speaking up when something feels off, or trying a new approach even if it might fail.
ASK YOURSELF:
• What’s one bold choice I can make today?
• How can I contribute an idea or solution to my team?
When you navigate with courage, you create opportunities for innovation, growth, and impact
CONCLUSION
Every organization has the potential to build an OWN IT culture. It starts with clarity of purpose, a commitment to growth, and the courage to forge a different path.
ASK YOURSELF:
As a leader, how can I inspire my team to OWN IT every day?
When you commit to building this culture, you unlock not just business success, but a workplace where ownership, resilience, and purpose thrive— and where extraordinary things become possible.
So, what about for you personally?
Building an OWN IT culture isn’t just for businesses—it’s for teams, classrooms, friendships, and families too. Whether you’re at work, at school, or at home, you can show up every day with purpose, growth, and courage
START TODAY.
• Show up with intention.
• Learn something new.
• Take a bold step forward.
When a team truly OWNS IT, extraordinary things can happen! The result is not just business success, but positive ripples of impact that extend to families, communities, and beyond.
CONFIDENCE STARTS HERE
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UPDATED CPR GUIDELINES FOR DROWNING: KEY TAKEAWAYS
The American Academy of Pediatrics (AAP) and the American Heart Association (AHA) have issued updated guidance on CPR for drowning victims, emphasizing the importance of combining rescue breaths with chest compressions. This new recommendation applies to both untrained bystanders and trained professionals and aims to improve survival rates for those in cardiac arrest following a drowning incident.
THE KEY UPDATES INCLUDE:
1. CPR WITH BREATHS AND CHEST COMPRESSIONS:
Individuals who are pulled from water and are not breathing or conscious should be immediately presumed to be in cardiac arrest. CPR should include both rescue breaths and chest compressions, as studies show this combination improves survival compared to Hands-Only CPR (chest compressions alone).
2. FOCUSING ON BREATHING AND CIRCULATION:
Drowning leads to cardiac arrest due to severe oxygen deprivation. Restoring breathing is critical in addition to restoring circulation. Early, effective CPR is crucial to prevent brain damage and improve outcomes.
3. GUIDANCE FOR RESCUERS:
• Untrained Rescuers: Should begin chest compressions immediately. Rescue breaths are optional but beneficial.
• Trained Rescuers: Should provide full CPR with both breaths and compressions. Use of supplemental oxygen is encouraged if available.
• In-Water Rescue Breathing: Only trained rescuers should attempt rescue breathing in the water to avoid safety risks.
4. USE OF AEDS:
Automated External Defibrillators (AEDs) should be used if available in public aquatic areas like pools or beaches. However, CPR should not be delayed to connect the AED.
5. HOSPITAL TRANSPORT:
Even if the victim seems to recover with CPR, they should be transported to a hospital for further evaluation.
The update also reinforces the “Drowning Chain of Survival,” which includes prevention, early recognition of drowning, and safe rescue. Drowning is highly preventable, and swift recognition and action can significantly improve survival chances.
For swim instructors and swim school owners, the updated CPR guidelines highlight the importance of training staff to perform CPR with both rescue breaths and chest compressions for drowning victims. Ensuring staff are equipped with proper resuscitation skills, including the use of AEDs, is critical for enhancing safety in aquatic environments and improving survival rates in emergencies.
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DISCOVER THE LATEST BOOKS THAT HAVE BEEN CREATING A BUZZ AMONG OUR MEMBERS!
THE ENERGY BUS
JON GORDON
This inspiring book focuses on the power of positive energy, leadership, and creating a culture of success. Through a fictional story, the book follows the journey of a man named George who learns key principles about leadership, team dynamics, and personal growth, all while riding a bus with a wise driver and a group of energetic passengers. The central message is that a positive attitude, clear vision, and strong relationships are critical to overcoming challenges and achieving success. Why it’s a great read: This book offers valuable insights into fostering a positive environment for both staff and students. It teaches how to build a motivated team, develop strong relationships with clients, and create an atmosphere where everyone is excited to contribute and grow. These principles can help swim school owners increase employee engagement, customer satisfaction, and overall success.
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NEVER SPLIT THE DIFFERENCE
CHRIS VOSS
Written by a former FBI hostage negotiator, this book offers powerful communication techniques that can be applied in both business and personal scenarios. Voss emphasizes the importance of empathy and listening to understand the needs of others.
Why it’s a great read: Communication is key when dealing with customers, employees, vendors, and partners. This book will help swim school owners enhance their communication skills to close better deals, resolve conflicts, and create stronger relationships.
COMPANY OF ONE: WHY STAYING SMALL IS THE NEXT BIG THING FOR BUSINESS
PAUL JARVIS
This book challenges the traditional notion of business growth for growth’s sake. It advocates for staying small and efficient by focusing on delivering high value to a select group of customers rather than trying to scale rapidly.
Why it’s a great read: Swim schools often start small, and this book helps owners embrace that model. It provides insights on how to create a successful, sustainable business without the need for constant expansion, allowing owners to focus on quality service and customer satisfaction.
WINNING JACK WELCH
Written by the former CEO of General Electric, this book shares Jack Welch’s leadership philosophy and strategies for success in business. It covers topics like decision-making, building a strong team, and maintaining high performance.
Why it’s a great read: The book offers actionable strategies for effective leadership, team-building, and fostering a positive organizational culture. Swim school owners can learn how to lead by example, create a high-performing team, and achieve long-term success.
THE GROWTH MINDSET: A GUIDE TO PROFESSIONAL AND PERSONAL GROWTH
JOSHUA MOORE AND HELEN GLASGOW
This book explores the concept of a growth mindset—the belief that abilities and intelligence can be developed over time. It discusses how adopting this mindset can help you overcome challenges, learn new skills, and succeed in both professional and personal life.
Why it’s a great read: Swim school owners often face obstacles in growing their businesses, but with a growth mindset, they can approach challenges as opportunities for learning and improvement. This book will help owners develop resilience, adapt to change, and foster a culture of growth within their teams.
TRACTION: GET A GRIP ON YOUR BUSINESS GINO WICKMAN
Traction offers a comprehensive system for business owners to clarify, simplify, and achieve their vision. It introduces the Entrepreneurial Operating System (EOS), a set of practical tools and techniques to manage business operations and solve common problems. Why it’s a great read: For swim school owners, implementing EOS can help streamline operations, set clear goals, and resolve issues efficiently. The structure and tools in this book will guide owners in creating a wellorganized, thriving business.
CALENDAR OF EVENTS
FOR MORE DETAILS, VISIT: USSWIMSCHOOLS.ORG/EVENTS
FEB 19 – 20 SPRING WORKSHOP 2025 SUGAR LAND, TX
APRIL 10
USSSA AI SEMINAR VIRTUAL
APRIL 24 -25
CERTIFIED POOL AND SPA OPERATOR (CPO) COURSE VIRTUAL
MAY 22-24
ISSA CONFERENCE CARTAGENA, COLUMBIA
MAY 27-29
CSSA CONFERENCE NIAGARA FALLS, CANADA
SEPT 28–30
2025 USSSA NATIONAL CONFERENCE PHOENIX, AZ
THANK YOU ANNUAL SPONSORS
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WORLD WIDE SWIM SCHOOL
Hopefully,
you’re a business owner that’s determined to create a great place to work. If so, you’ve probably already realized that a lot goes into cultivating a positive work environment for your employees, and if you’ve been working towards that goal for a while, you’ve likely seen the benefits that come along with treating your employees well.
BY SHELBY PALMERI FARRIS CAREERPLUG
When it comes to a positive workplace, how much does company culture matter to employees? And how can you build a great company culture?
We’re going to cover the basics in this article, including what makes up a company culture, why it matters, and steps you can take to strengthen your company culture.
WHAT IS COMPANY CULTURE?
Company culture refers to the behaviors and attitudes of everyone inside a company from leadership to entry level. It’s about the company’s goals and how it reaches them.
The Entrepreneurial Operating System that CareerPlug follows defines company culture as, “The way your people in your company act and how they treat each other. It’s how it feels when anyone interacts with your organization.”
Culture consists of many elements, like:
• How coworkers communicate
• How information is passed down
• The company’s core values
• The company vision
• How decisions are made
• How people are hired and developed DOES COMPANY CULTURE MATTER TO EMPLOYEES?
How much does company culture really matter to employees?
One study from Glassdoor presents some pretty powerful evidence:
• When searching for a new job, 77% of applicants said they would consider a company’s culture before applying.
• 65% of American millennials are more likely to care about work culture over salary.
• 89% of adults polled told researchers that it was important for employers to “have a clear mission and purpose.”
In our recent Toxic Work Environment Report, we asked hundreds of employees about what makes a great and not so great place to work and the changes they’d like to see their employers make.
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We found that a whopping 87% of employees have experienced a workplace where a negative atmosphere caused by coworkers, supervisors, and/or the company culture, makes it difficult to work or progress in a job. We also found that 72% of employees have left a job because of a toxic work environment and 51% said they plan on leaving their current job for the same reason.
This suggests that employees really care about company culture and that the work environment can play a big role in employee satisfaction and retention.
HOW TO STRENGTHEN YOUR COMPANY CULTURE
Company culture is fluid, meaning it can change. This is great news if you’re looking to improve your company culture and how your employees feel about it. Let’s go over some steps you can take to build a company culture or strengthen an existing culture.
1. START WITH CORE VALUES.
Do you have clearly defined core values for your business? Do your employees know and relate to them?
Core values are the heart of company culture. CareerPlug Founder and CEO, Clint Smith, says, “Core values are what you, as a company, prize more than any-
thing. They should guide everything that you do. If you are not sure about what direction to head in a tough situation, you should be able to look at your values to determine the right course of action.”
When defining your core values, think about your company’s mission. Gather with your leadership team and think about what you truly value as a company – what’s most important?
It can also be helpful to think about your top performers. What characteristics do they have in common? Think about other employees that weren’t a good fit for the company. Why weren’t they?
List out as many values as you resonate with to start. Narrow them down to four to five values that truly represent your company. Your core values should be a guidepost that helps you make decisions for the business.
2. SHARE YOUR VISION.
An important part of company culture is making sure that everyone in the company is on the same page. This means having a clearly defined vision and sharing that vision with employees often.
Everyone in the company should understand the vision and how they contribute to reaching it. This helps employees feel a more meaningful connection to their work and the company’s culture.
3. HIRE FOR CULTURE FIT.
Hiring plays a big part in company culture. As you bring more people onto your team, it’s important to make sure that they are aligned with your values and vision.
Before beginning the hiring process, consider creating an Ideal Candidate Profile that helps you get clear on the kind of person you need. Go back to your values and your culture drivers. What kind of characteristics does this person need to have to amplify your culture?
While evaluating candidates, always keep your culture (or the culture you’re trying to build) in mind. Evaluate for culture fit by writing interview questions tied to your core values and intentionally sharing your company culture as part of your employer brand
4.
USE ONBOARDING TO MAKE EMPLOYEES FEEL CONNECTED AND CONFIDENT.
Onboarding is a crucial time for new employees. This is the time where you are setting an initial impression and hopefully giving employees the tools they need to feel confident and motivated.
However, onboarding is about much more than handing out uniforms or completing new hire paperwork
Onboarding bridges the gap between your hiring process and your retention strategy and is the time when you can help employees feel connected to their manager, their team, and the company.
Make employees feel welcome. Set up goals for them and clear expectations so they know what success looks like in their role. Organizing your onboarding process, so that you and employees can spend less time on the tedious tasks like filling out paperwork and reading new
hire materials. You can use software like CareerPlug to keep track of paperwork digitally, assign employees personalized tasks, and create an onboarding plan that is efficient and thorough.
5. PRACTICE TRANSPARENCY.
Transparency is an important part of creating a great company culture. Employees want to feel like there aren’t secrets in the business and that they have insight into how big decisions are made.
Practice pay transparency to build company culture. You can do this by:
• Including compensation in your job postings
• Making salary information for all roles visible to all employees
• Outlining a clear process for compensation increases
You might also consider being open about the business’s performance and sharing key company metrics with all employees. Empowering employees with more information helps them to have a greater sense of how their work directly impacts the business. Some benefits of transparency as it relates to company culture are: increased productivity, more trust, better communication, and genuine relationships between coworkers.
6. CHECK IN CONSTANTLY.
Maintaining open lines of communication helps employees feel seen, heard, and understood. The good news is that this is a trend many employers seem to be following.
We found that nearly 76% of employees feel that they are able to voice their needs and concerns at work, and 74% said that their managers are open to receiving feedback and suggestions for how to improve the workplace
Employee contributions are what shape a great company culture, and business owners should be open to hearing and acting on feedback.
In addition to communicating one-on-one with your employees, it can also be helpful to send out employee engagement surveys periodically to get a pulse check on how employees are feeling and if they are aligned with your culture and vision.
7. SHOW EMPLOYEES YOU CARE.
A great company culture is one that makes employees feel valued and appreciated. Practice frequent recognition and give employees a platform for recognizing each other. We do this in our “Shout-outs” Slack channel and in every Friday afternoon company meeting, where employees show gratitude for team members that went above and beyond in living out our values that week.
Small, unexpected perks can also go a long way in showing gratitude. If possible, buy your employees lunch occasionally or sponsor a happy hour or game night. Bonus – these things can bring employees together to socialize, which can strengthen company culture even further.
THE BENEFITS OF A GREAT COMPANY CULTURE
A strong company culture helps employees stay focused on your mission. It brings your team together to achieve a common goal. It can reinforce a strong employer brand and help you make better hires for your team.
Some of the other benefits of a strong company culture include:
• The likelihood of job turnover at an organization with strong company culture is about 14%, vs the probability of job turnover in low company cultures is 48%.
• Happy workers are 12% more productive than the average worker, and unhappy workers are 10% less productive.
• Company culture can boost employee morale, increase productivity, and improve retention.
There are many ways to go about creating and amplifying a company culture, and the steps above are a great first start. Get clear on your values and vision. Find ways to make these prominent parts of your worker’s daily lives, and let them guide your hiring process. Practice transparency and maintain open communication. Be willing to give and receive feedback and act on the suggestions of employees. Show employees that you care about them and recognize their contributions.
Taking the time to strengthen your company culture is a worthwhile investment of your time that will help your business succeed and grow.
CELEBRATING EXCELLENCE: USSSA CERTIFIED FUNDAMENTAL SWIM INSTRUCTORS
We are excited to celebrate the achievements of those who have recently become Certified Fundamental Swim Instructors! Passing the CFSI exam is a significant accomplishment, reflecting your expertise and dedication as swim instruction professionals. We are proud to have you in our community and look forward to your continued contributions and commitment to excellence in swim education!
MELISSA AKLADIOUS
Ms Lisa’s Swim School LLC Wellington, FL
HALEY BAACKE
Bitty Bubbles Swim School Panama City, FL
AIDEN BARGE
Aqua Duks Swim School Anaheim, CA
SIDON BASHIOUM
Aqua Duks Swim School Anaheim, CA
RYAN BENNETT
Aqua Duks Swim School Anaheim, CA
JOEY BUSCH
Aqua Duks Swim School Anaheim, CA
KAYLEE CRAWFORD
YMCA of Coastal Georgia Savannah, GA
KELLINA CROWE
Bitty Bubbles Swim School Panama City, FL
CHAR’LES CROWE
Bitty Bubbles Swim School Panama City, FL
SAVANNAH DYER
Aqua Duks Swim School Anaheim, CA
JAKE EIVINS
Aqua Duks Swim School Anaheim, CA
KIM EMERY
Swim and Smile TX LLC Decatur, TX
FRANCISCO GAUDEZ
Aqua Duks Swim School Anaheim, CA
JOSEPH GRIEGO
Aqua Duks Swim School Anaheim, CA
ALYSSA HESS
Bitty Bubbles Swim School
Panama City, FL
MAE JONES
Aqua Duks Swim School Anaheim, CA
LYDIA KAUFMAN
Salem Swim School Salem, OR
BRITTANY KENNEMORE
Bitty Bubbles Swim School Panama City, FL
JORIANA LARSON
Aqua Duks Swim School Anaheim, CA
KERREY MARTINEZ
Aqua Duks Swim School Anaheim, CA
CALEB MEROLD
Aqua Duks Swim School Anaheim, CA
ALIYAH ORDWAYEBERHARD
Salem Swim School Salem, OR
HEATHER PAVICH
Superhero Swim Academy LLC Coconut Creek, FL
CRYSTAL PETROVICH
British Swim School Franchising, LLC Pittsburgh, PA
SYDNEY ROBINSON
Salem Swim School Salem, OR
ADAM SEVILLA
Aqua Duks Swim School Anaheim, CA
ESTEBAN SOTELA
Aqua Duks Swim School Anaheim, CA
ZACHARY SPROUL
Aqua Duks Swim School Anaheim, CA
JACQUE STEWART
Atlanta Swim Academy Marietta, GA
JACOB TEAKELL
Bitty Bubbles Swim School Panama City, FL
MATILDA TELLEZ
Aqua Duks Swim School Anaheim, CA
KASITY TREJO
Aqua Duks Swim School Anaheim, CA
SUSIE VAN EKEREN
Wisconsin Swim Academy Appleton, WI
GISELLE VILLANUEVA
Aqua Duks Swim School Anaheim, CA
NICOLE HEBERLING
Nitro Swimming Bee Cave, TX
GOWTHAM ASHOK Nitro Swimming Bee Cave, TX
CAMILLE CYRIAQUE
Ms Lisa’s Swim School LLC Wellington, FL
SCOTT HORTON
Nitro Swimming Bee Cave, TX
ROBERT PETERSON
Somerset Swim and Fitness Nashau, NH
LISA PORTIER
Ms Lisa’s Swim School LLC Wellington, FL
VICTORIA SZEL
Nitro Swimming Bee Cave, TX
DANIELLE WIEGAND
Little Gators Swim School Roanoke, VA
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US SWIM SCHOOL ASSOCIATION’S 2024 YEAR IN REVIEW
A Year of Growth, Achievements, and Community!
As 2024 comes to a close, the US Swim School Association’s 2024 Year in Review highlights an incredible year filled with exciting new initiatives, amazing partnerships, and events that made a big splash in the swim school world. Let’s take a look back at what we accomplished together and how we’re setting the stage for an even brighter 2025
MEMBERSHIP GROWTH: A STRONGER COMMUNITY THAN EVER
USSSA represents over 720 swim schools from the USA and around the world, who teach over 20 million swim lessons per a year. We are a swim school business focused network of decision makers. This group has a loyalty-based relationship culture and sponsorship with us offers exponential sales opportunities. With schools joining from all over the world, our network is stronger and more connected than ever before. We’re thrilled to see so many schools coming together to make a difference in water safety and swim education.
RAISING THE BAR IN WATER SAFETY
USSSA doubled down on our mission of water safety education. Through partnerships with organizations like Water Safety USA and initiatives promoting drowning prevention awareness, we reached thousands of families. Our member schools hosted safety events, swim-a-thons, and workshops to keep communities informed and children safe in the water.
Did you know? Drowning is still one of the leading causes of unintentional death for children. Our efforts this year reaffirmed the critical role swim schools play in saving lives.
TOP EVENTS AND CONFERENCES THAT INSPIRED
2024 was filled with opportunities to learn, connect, and grow, and no event showcased the power of our community more than the Annual USSSA National Conference, held in the exciting city of Las Vegas, NV. Swim school professionals from across the country gathered for cutting-edge sessions, interactive workshops, and invaluable networking opportunities.
Beyond the workshops and keynotes, the event provided time to build relationships, celebrate successes, and connect with peers who share the same mission: to save lives through swim education. From the energy of the sessions to the camaraderie of our USSSA community, the Annual Conference in Las Vegas was truly a highlight of the year.
In addition to the National Conference, the USSSA Regional Workshops proved to be a game-changer for swim schools in 2024. Held in key locations across the country, these workshops provided a more intimate, hands-on learning experience designed to address the unique challenges and opportunities swim schools face every day.
These workshops showcased the power of collaboration and shared learning, empowering members to elevate their programs, refine their teaching techniques, and better serve their communities. For many, it was the perfect opportunity to learn locally, connect personally, and make a measurable difference.
But wait – we’re just getting started!
Coming Up: Spring Workshop 2025!
Kick off 2025 with a splash by attending the USSSA Spring Workshop 2025 on February 19–20, 2025 in Sugar Land, TX. This must-attend event is perfect for swim school professionals looking to level up their programs, connect with peers, and bring fresh ideas back to their schools. With inspiring sessions led by industry experts, valuable networking opportunities, and actionable insights to improve your teaching, business, and community impact, the Spring Workshop is the perfect way to jumpstart your success in 2025. Whether you’re a new swim school or a long-time USSSA member, there’s something for everyone to gain. WHY 2024 WAS
JUST THE BEGINNING
The momentum we’ve built this year is just the start. With more families recognizing the importance of swim education, the demand for trusted swim schools continues to grow. Together, we’re ready to meet that demand while staying committed to our mission of water safety and swim education.
Annual USSSA National Conference – Las Vegas, NV.
REVAMPED DUES STRUCTURE FOR 2025: A FAIRER APPROACH TO MEMBER SUPPORT
The US Swim School Association (USSSA) is excited to announce a significant update to our dues structure, set to take effect in 2025. Dues will be based on annual swim lesson revenue rather than the number of locations operated by a member swim school. This adjustment aims to provide a more equitable and customized approach to membership costs, aligning with our mission to support the long-term success of our members and the association. Continued
WHY THE CHANGE?
This new structure reflects the diversity of our member schools by tailoring dues to the size and revenue of each organization. By moving away from a location-based model, we are ensuring fairness while also fostering growth for all members. The new system benefits:
• Smaller swim schools: Many will experience reduced dues, easing financial burdens and enabling reinvestment into their operations.
• Larger organizations: While some may see a slight increase in dues, they will benefit from enhanced visibility and access to resources.
Additionally, under this model, all member locations will be listed in our directory at no extra charge. This not only showcases the true reach of our association but also supports our ambitious 10-year goal: establishing USSSA members as the premier choice for swim lessons by 2033.
WHAT’S NEXT FOR MEMBERS?
In the coming weeks, members will receive a survey requesting their annual swim lesson revenue range. This confidential information will be used exclusively for billing purposes. We understand the importance of privacy and will ensure that individual responses remain secure.
MEMBERSHIP BENEFITS: MORE VALUE FOR EVERYONE
With this updated structure, USSSA members continue to enjoy a wide range of exclusive benefits, including:
• Human Resource Savings: Health Insurance: Save up to $500 per employee through SimplyInsured.
Background Checks: Discounted rates for 5- and 7-year checks.
EAP Mental Health Program: Reduced costs at $8 per staff member.
Calm App: Offer employees a wellness benefit while saving $41.99 per person.
• Recruitment Support:
CareerPlug Basic: Free subscription with job postings on USSSA’s site (valued at $1,000).
CareerPlug Pro: Annual discount of $300.
• M arketing & Communications: Constant Contact: Save 30% on subscriptions.
Online Directories: Automatic listings on high-traffic platforms, including Every Child A Swimmer, SportsEngine Play, AAP, WebMD, CDC, and ISSA.
• Training Resources:
CPO Course: $75 discount.
Swim Lesson Grants: Up to $500 available through PHTA membership.
Free Swim Schools Risk Management Online Course (valued at $30).
Bulk training discounts for CFSI and Preschool Courses.
• Facility Savings:
Discounts on supplies through USSwimSupplies.com.
Discounts on facility leaning and supplies through Cintas.
A PARTNERSHIP FOR GROWTH
The USSSA’s new dues structure reflects our dedication to fostering a thriving, collaborative community of swim schools. By linking dues to revenue, we are creating a system that adapts to the needs of our members while supporting the overarching goals of our organization.
Thank you for your unwavering commitment to USSSA. Your support and feedback are invaluable as we make this transition. Together, we can continue building a brighter future for swim schools nationwide.
NEW MEMBER LIST
SOMERSET SWIM AND FITNESS
Steve Levesque Nashau, NH
ALAMANCE COUNTY COMMUNITY YMCA
Briley Penner Burlington, NC
LIST OF ADVERTISERS
3rd Level | p28
A3 Kids | p34
Aqua Mentor | p36
Byline bank | p37
Career Plug | p24
CES | p41
Counsilman-Hunsaker | p10
Cressi | p4
EOS | p6
FINIS | p18
Green Sprouts | p9
iClass Pro | p2
IPU | p14
Jackrabbit Swim | p13
Neptune Benson | p20
Proven | p41
Risk Management | p33
Splash About | Inside Front Cover
Sports Engine | p38
Swim Influx | p30
Tri Swim | p34
Vorgee | p21
HOW A SMALL SWIM SCHOOL CAN PREPARE FOR INFLATION
Inflation affects all businesses, but small swim schools—often operating on tight margins—must be especially strategic to stay profitable. Rising costs of utilities, pool maintenance, instructor wages, and equipment can put pressure on operations. To safeguard against financial strain, swim schools must take proactive steps to manage expenses, adjust pricing, and maintain strong customer relationships.
1. REVIEW AND ADJUST PRICING
Inflation means higher costs, so adjusting tuition rates may be necessary. Conduct a market analysis to ensure your pricing remains competitive while covering increased expenses. Instead of a steep hike, consider gradual increases or offering tiered pricing structures. Transparently communicate any price changes to customers, emphasizing the value of your services.
Continued on next page...
2. OPTIMIZE OPERATIONAL EFFICIENCY
Streamlining operations can help reduce unnecessary expenses. Here are some key areas to review:
• Energy Efficiency: Invest in energyefficient pool heaters, LED lighting, and water-saving filtration systems to reduce long-term utility costs.
• Staff Scheduling: Optimize class schedules to maximize pool use and instructor hours, avoiding unnecessary overhead.
• Software & Automation: Use swim school management software for class scheduling, billing, and communication to reduce administrative workload.
3. BUILD STRONGER CUSTOMER LOYALTY
Keeping your current customers engaged can help stabilize revenue. Consider:
• Membership or Subscription Models: Offer monthly or seasonal membership plans to ensure a steady cash flow.
• Referral Discounts: Encourage wordof-mouth marketing by providing discounts for referrals.
• Value-Added Services: Introduce small perks like progress reports, video analysis, or parent workshops to enhance perceived value.
4. DIVERSIFY REVENUE STREAMS
Expanding services can help counteract rising costs. Options include:
• Private Lessons: Charge a premium for one-on-one instruction.
• Merchandise Sales: Sell branded swim caps, goggles, and swimsuits.
• Renting Pool Space: Offer the pool for parties, fitness classes, or training sessions.
• Seasonal Programs: Run intensive holiday camps, water safety courses, or lifeguard certification programs.
5. LOCK IN SUPPLIER AND VENDOR CONTRACTS
Inflation drives up costs for swim equipment, pool chemicals, and instructor wages. Negotiating long-term contracts with suppliers can help secure better pricing. Consider bulk purchasing for non-perishable items like swim gear and safety equipment.
6. PREPARE FOR ECONOMIC FLUCTUATIONS
Having a financial cushion can protect against unexpected cost increases. To build resilience:
• Increase Cash Reserves: Set aside a percentage of monthly revenue into a reserve fund.
• Consider Small Business Loans: Look into low-interest loans or lines of credit before they become necessary.
• Monitor Economic Trends: Stay informed about inflation forecasts and adjust strategies accordingly.
7. COMMUNICATE WITH STAFF AND CUSTOMERS
Employees and customers will notice price changes and operational adjustments. Keep open lines of communication:
• Staff Training: Help instructors understand and communicate the value of swim programs.
• Customer Transparency: If prices increase, explain how it ensures quality services and a safe environment.
• Surveys & Feedback: Ask customers for input on what services they value most.
Inflation presents challenges, but with smart planning, a swim school can remain profitable and continue providing valuable services. By adjusting pricing, improving efficiency, building customer loyalty, diversifying revenue, and securing financial stability, small swim schools can navigate economic fluctuations while maintaining highquality programs.
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GETTING TO KNOW YOUR BOARD OF DIRECTORS
How
does your staff benefit from your USSSA Membership?
WISCONSIN SWIM ACADEMY IS ACTIVELY UTILIZING SEVERAL BENEFITS AS PART OF OUR MEMBERSHIP WITH THE U.S. SWIM SCHOOL ASSOCIATION (USSSA).
Attending the Spring Workshops and National Conferences is a great way for our team to nurture and strengthen existing relationships. These events provide opportunities for networking, professional development, and staying updated on the latest trends and best practices in the swim school industry. We LOVE the APP! Such a great way to continue to stay connected after the conference!
MyGroup: The Employee Assistance Program is regarded as one of the most important and affordable benefits. As mental health becomes an increasing concern, this support is highly valuable for staff.
CareerPlug: This service helps us attract quality job applicants. Additionally, a portion of the premium supports the Hope Floats Foundation, providing a charitable element to their recruitment efforts. This benefit alone has helped us grow tremendously. Staffing is an ongoing system and CareerPlug helps make this so much easier, professional and more efficient.
SUSIE VAN EKEREN WISCONSIN SWIM ACADEMY
OUR TEAM HAS EMBRACED THE NUMEROUS BENEFITS THE ASSOCIATION OFFERS TO ENHANCE OUR SKILLS AND OUR WELL-BEING! SEVERAL TEAM MEMBERS HAVE COMPLETED THE CERTIFIED FUNDAMENTAL SWIM INSTRUCTOR COURSE AND INFANT TODDLER COURSE, WHICH HAS HELPED THEM GAIN VALUABLE EXPERTISE AND ELEVATE THE QUALITY OF INSTRUCTION WE PROVIDE.
We are excited to have more staff take these courses in the future. The most impactful benefit for our entire team is the MyGroup Employee Assistance Program, which supports not only our employees but their families. This program alone justifies the value of our USSSA membership, offering essential resources that contribute to personal and professional well-being.
BUFFY FOLISE
CHICAGO SWIM SCHOOL
Our staff love attending the USSSA National Conference and Spring
Workshop.
It is a wonderful opportunity for them to meet like minded people, see the bigger picture of the swimming world outside of our business, learn new things and engage in thoughtful conversations. Our team really enjoys the webinars. It gives the people we do not take to conferences an opportunity to advance their learning especially in focused topics like marketing and HR.
Our company works with many of the vendors with the USSSA. We are grateful for the relationships and products provided.
ANN MARIE SUNDERHAUS
HUBBARD FAMILY SWIM SCHOOL
THE RELATIONSHIPS DEVELOPED OVER YEARS OF ENGAGEMENT IS SOMETHING I VALUE AND CHERISH.
The conferences offer an opportunity to attend speakers and also participate in conversations AFTER the presentations. The learning that takes place outside the sessions is always impressive and valuable. Webinars and On Topic Sharing Solutions offer opportunities for members to get an hours worth of conversation about: small school highs and lows, Rewards and Recognition for staff, Holiday celebrations and ideas, building a pool, tricks of the trade and so much more. I am also thankful for the work being done on legislation and having a seat at the table. AND I agree with Ann Marie - our vendors are awesome and we use so many of them to make us better.
ROSE CHOLEWINSKI SWIMAMERICA, DAVIS
FOR THE PAST 30 YEARS, OUR AQUATIC POD HAS REAPED NUMEROUS BENEFITS THAT SIGNIFICANTLY ENHANCE THEIR SKILLS AND OVERALL EXPERIENCE, DIRECTLY CONTRIBUTING TO OUR BUSINESS GROWTH.
Specialized Training & Education: Through our USSSA membership, my team has access to top-tier training programs, workshops, and certifications. These resources help them refine their teaching techniques, deepen their understanding of water safety, and stay updated on the latest trends in swim instruction and management. As a result, they feel more confident and empowered in their roles.
Networking & Community Connections: The USSSA provides my team with opportunities to connect with other swim school professionals, both domestically and internationally. By sharing experiences, exchanging ideas, and forming valuable relationships, my team is inspired to grow professionally and bring new ideas back to our school. Being part of a larger community motivates them to strive for excellence.
Access to Industry Insights: Thanks to our membership, my team has access to the latest research, trends, and best practices in the swimming world. This continuous stream of information allows them to implement up-to-date techniques, improving their teaching methods and the overall student experience.
Exclusive Member Resources: The USSSA offers exclusive tools and resources, templates, and curriculum ideas, which help my team be more efficient and effective in their teaching. Additionally, discounted rates for conferences and events provide them with even more opportunities for professional development.
A Supportive Professional Community: The sense of camaraderie fostered by the USSSA makes my team feel supported and connected. They are able to seek advice, share challenges, and celebrate successes with fellow professionals, which contributes to a positive and motivated team culture within our school. Our team feels more valued, engaged, and motivated in their roles.
Recognition & Career Growth: Our USSSA membership also allows my team to gain recognition for their hard work and achievements. Earning awards and accolades boosts their confidence, helps with career growth, and reinforces their commitment to excellence in swim instruction and contributes to a business growth mindset.
Becoming a part of the USSSA family is a decision that has significantly paid off for our business. The positive impact on our team and our overall growth continues to be invaluable.
DEBBIE SAYERS
DOLFUN SWIM ACADEMY
Watermelon Swim benefits from our Unites States Swim School Association membership in several ways.
The conferences alone offer opportunities for networking, education, and team bonding. The networking opportunities have led us to learn from fellow swim schools and adopt industry best practices. We’ve connected with vendors at the various conferences, allowing us to upgrade the tools we use and sell in our facilities. We’ve also formed strong relationships with other industry leaders and had those individuals visit our swim schools and bring their knowledge to our team. For example, Bruce Sullivan has now spoken to our team twice and Karen Clay has recently joined us for safety training.
While the conferences are always educational and an all-around good time. The education and networking don’t stop there. The USSSA provides an ongoing virtual community for the continuous spread of industry related information. Being a member of the USSSA helps make Watermelon Swim smarter and safer and helps us better spread our mission every day.
MICHA SEAL
WATERMELON SWIM
I bring a slightly different perspective to the table as part of a franchise organization.
While my direct team may be smaller than others, we benefit from the incredible resources and support offered by USSSA. Beyond my team, every British Swim School owner has the flexibility to leverage these benefits in ways that best serve their individual schools.
For example, one of our team members has earned their CFSI certification, proudly sharing their accomplishment on LinkedIn and actively discussing its value with peers. Additionally, our team participates in both the Spring Workshop and the National Conference, ensuring we stay informed and connected with industry best practices.
British Swim School owners also take full advantage of the employee benefits programs, available discounts, and the supportive community fostered through the USSSA Facebook group. The legislative advocacy provided by USSSA is another invaluable resource that supports our continued success. Not to mention the quick and easy App that keeps it all in one place!
Simply put, I can’t imagine where we’d be without leaning into the extensive offerings available through USSSA. These resources empower us to stay current, grow confidently, and provide the highest level of service to our communities.
MELISSA MCGARVEY BRITISH SWIM SCHOOLS
ASK AL
BY ALVARO G. MENDOZA COMMERCIAL ENERGY SPECIALISTS, LLC.
WE OPERATE A FEW SWIM SCHOOLS AND HAVE A STRONG COMMITMENT TOWARD SAFETY IN ALL PARTS OF OUR OPERATIONS. WE PAY ATTENTION TO AND COMPLY WITH ALL HEALTH CODE REGULATIONS VERY CLOSELY, AND WANT TO COMPLY WITH ANY NATIONAL CODES, ETC. CAN YOU COVER THE MOST CURRENT REQUIREMENT FOLLOWING A FECAL ACCIDENT?
Welcome back to our “Ask the Expert” feature designed to assist you with issues related to swimming pool water, mechanical equipment, space conditioning, and code compliance. Ask a question, and we will try to answer to the best of our ability.
Yes, the protocols for Fecal Accidents, also known as AFR (Accidental Fecal Releases) or “Code Browns” for short, have not substantially changed in the past 8-10 years. However, it’s always good to review these guidelines to help evaluate your facilities’ compliance. There are also new opportunities that can provide facilities some options for treatment.
The most popular and trusted AFR protocol comes from the CDC (Centers for Disease Control) who had their guidelines promoted in industry magazine articles and newsletters as early as 2002 (https://ceswaterquality. com/wp-content/uploads/2025/01/ athletic-business-CDC-2002-hunsaker. pdf) and published their “Fecal Accident Response Recommendations for Pools” handout in 2008 (https://ceswaterquality. com/wp-content/uploads/2020/03/ CDC-2008-fecal-accident-responseguidelines.pdf). Prior to this exhaustive guideline, which utilizes hyperchlorination (lots of chlorine), there was a lot of confusion as to the best way to handle fecal releases among health departments and operators alike. Previously, some health departments had gone as far as having customers drain and pressure wash pools, empty and replace filter media, etc., so having a (consistent and reasonable) published protocol was a very welcomed change.
The CDC guidelines were updated and re-published in 2016, integrating valuable new research about the oxidation-limiting properties of cyanuric water (stabilizer) in pool water. They mirrored what leading treatment experts already knew… that the presence of stabilizer in the water reduced the kill power of chlorine and correspondingly lowered the ORP (oxidation reduction potential) in pool water. Simply put, stabilizer is a chemical, found in powdered or tablet form, that protects the chlorine molecule from destruction from ultraviolet rays, and the protection of the molecule goes both ways, limiting chlorine “kill power.” Fortunately, indoor swim school pools don’t need to deal with the added complexity of using stabilizer as there is little sunlight on an indoor pool.
How about post fecal accident treatment? The CDC guidelines separate solid (formed) accidents from liquid ones, and prescribe two different treatment paths. (Sorry to talk about poop here.) Formed fecal accidents are easier to deal with, as one must: close the pool, remove fecal matter, raise the chlorine level to 2.0 PPM for 30 minutes, and reopen the pool to bathers. This is a relatively quick and painless process.
Treatment of non-formed (liquid) AFRs is much more complex and demanding. If there is NO stabilizer in the water, one must: close the pool, remove fecal matter, raise the pool to a CT (chlorine concentration X minutes) of 15,300 CT. This is achieved by maintaining 20 PPM of chlorine for 12.75 hours, 10 PPM of chlorine for 25.5 hours, or any combination that give you 15,300 CT. Wow, that’s different, isn’t it.
Non-formed treatment in the presence of stabilizer is even more complex and demanding. If the stabilizer level is <15 PPM, one must: close the pool, remove the fecal matter, raise the chlorine to 20 PPM for 28 hours, or 30 PPM for 18 hours, or any combination that would result in a CT of 33,600. Think that is bad? If the stabilizer level is above 15 PPM, the operator must drain the pool until it reaches a level <15 PPM, and then follow the protocol above. This could potentially take one or more days depending on the facility.
There is however a new option for operators that was recently approved by the EPA – Environmental Protection Agency – the governing body for approving new treatment technologies. This treatment, named Cryptolyte® is a unique multi-oxidizer process that has approval to “control, confirm, and document” treatment of Cryptosporidium in as little as 30 minutes, depending on the facility turnover rates and feeder sizing. This process complies with CDC and Model Aquatic Health Code language, and is in process of getting a thumbs up from various state health codes, although the EPA is the ruling body on these types of systems.
The Cryptolyte® process is precise and somewhat involved, but not too expensive, not overly complicated, and is proven to work. This offers promise for those where fecal accidents are causing a major interruption in their operations.
Compared to some of the others such as water parks and municipal pools, the swim school industry appears to have a more tightly controlled environment with internal protocols, and swim diapers, which would limit AFRs. So, the need for AFR treatment
should be much lower than others…but accidents happen. Once they occur, the operator must make sure to carefully follow the 2016 CDC hyperchlorination process (https://ceswaterquality.com/ wp-content/uploads/2020/03/CDC2016-Guidelines-for-AFR.pdf) described above or investigate other options. This surely points to a great payback for any added expense of limiting AFRs in swim school pools.
Also, please feel free to reach out with any lingering unresolved issues at (amendoza@ceswaterquality.com) and we’ll direct you to someone who will be able to assist you in correcting them.
Best Regards, Alvaro G. Mendoza
