USSSA 2024 Summer Magazine - Ready, Set, Swim

VOLUME 35 | ISSUE 2 2024

U N I T E D

S T A T E S

S W I M

S C H O O L

A S S O C I A T I O N

Building & Strengthening Relationships

INFANT TODDLER (IT) ONLINE COURSE NEWLY UPDATED

Diving into Community How Swim Schools Forge Strong Connections

INDUSTRY INSIGHTS: HOW TO TRANSLATE DATA INTO DEEPER RELATIONSHIPS

IN THIS ISSUE TABLE OF CONTENTS 3

Letter From the President

5 From the Desk of the Executive Director 6 Got People?

9 Diving Into Community: How Swim Schools Forge Strong Connections 13 Your Biggest Hiring Plan Points Solved: Advice from an Expert 17 Intentional Greatness: How the Process of Becoming Remarkable Starts with Doing 1 Small Thing 21 Calendar of Events 23 Industry Insights: How to Translate Data into Deeper Relationships

26 Newly Revised Infant Toddler (IT) Online Course 28 Ask Al 30 Prioritizing Safety and Security in Today’s Child Activity Centers: A Call to Action 36 Getting to Know Your Board of Directors 41 USSSA Launches Mentoring Program: A Look Inside the Mentor Group 45 State of Association Q1 2024

ASSOCIATION HEADQUARTERS 4815 E. Carefree Hwy., Suite 108-480 Cave Creek, AZ 85331 480.837.5525 usssa@usswimschools.org usswimschools.org Executive Director Lisa M. Zarda, CAE, CNAP Editor Jessica Zimmer ASSOCIATION OFFICERS President Buffy Folise, Chicago Swim School Vice President Rose Cholewinski, SwimAmerica – Davis ASSOCIATION DIRECTORS Davina Lopez Davina’s Swim House Melissa McGarvey British Swim School Debbie Sayers Treasurer, DolFUN SWIM Academy Ann Marie Sunderhaus Hubbard Family Swim School Melissa Taylor Small Fish Big Fish Swim School USSWIMSCHOOLS.ORG | 1

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LETTER FROM THE PRESIDENT One of our Core Values at USSSA is “Building and Strengthening Relationships.”

I feel this core value is one that sets us apart from any other association.

In talking with many vendors, they frequently tell me that the amount of sharing in our association is vastly different from other conferences they attend with our willingness to share information with each other.

Our association is united by a shared passion for swim education and water safety.

We can truly amplify our impact and achieve our collective goals when we nurture these relationships.

Building relationships within the USSSA extends beyond mere networking; it’s about fostering connections that inspire growth, learning, and mutual support. By engaging with other members, sharing experiences, and exchanging ideas, we not only enrich our own personal and professional journeys but also contribute to the advancement of our industry.

Strengthening relationships within our association also entails reaching out to our broader community, including parents, students, and industry partners. By cultivating trust, communication, and understanding, we can create an environment where everyone feels valued, heard, and empowered to contribute to our shared mission.

I encourage you to prioritize building and strengthening relationships at every opportunity. Whether it’s through attending conferences, participating in workshops, or simply reaching out to a fellow member, each interaction has the potential to foster meaningful connections.

My top suggestion for those seeking to form more relationships within the swim school community is to initiate introductions with others. Rob and I make it a personal challenge during each conference to socialize and dine with different individuals.

By sitting with other members or sharing meals, we were able to meet more people within the association. This proactive approach has contributed to the lifelong friendships we have formed. So, whether you’re a newcomer or a seasoned member, I encourage you to take on the challenge at your next conference…seek out new people and create connections that could last a lifetime!

Thank you for your dedication to our association. I am looking forward to seeing you all at our National Conference this year in Las Vegas!!!

BUFFY FOLISE

BUFFY FOLISE President US Swim School Association

USSWIMSCHOOLS.ORG | 3

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FROM THE DESK OF THE EXECUTIVE DIRECTOR I don’t have to tell you that being a business owner can many times feel like a solitary journey filled with uncertainties and challenges that you feel left to face on your own. That is why I love the USSSA core value of building and strengthening relationships. When you are a member of USSSA, you don’t have to do it alone.

Research emphasizes the importance of peer networks in enhancing entrepreneurial performance. A study published in the Journal of Business Venturing found that entrepreneurs who actively engage in peer networking experience greater business growth and innovation compared to their counterparts who operate in isolation. Peer relationships, like the ones built through participation in USSSA events and activities, foster resilience, knowledge sharing, and problem solving.

One key factor in developing peer relationships is as Greg Norman said, “you only get out of it what you put into it.” What does that mean for USSSA members? Don’t just come to a conference or a workshop and wait for people to approach you. Come with a few key questions or challenges you would like to discuss with others and then, introduce yourself and start a conversation with people you’ve never met before. We hear time and again what a wealth of knowledge our members have and how willing they are to share that knowledge with others. And in that vein, give some thought to what you are really good at and what knowledge you could share with someone you meet at conference or online. It can be scary, but by putting yourself out there, you could find your next money saving solution or revenue generating idea!

The other good news is that you don’t have to wait until this fall’s conference to get started building your peer network with fellow USSSA members. We have a number of opportunities, such as our Small Schools Virtual Brunch, On Topic Sharing Solutions, and our popular private Facebook group where you can connect with fellow members to get your questions answered and start building relationships.

Check out our website under events for details on all of our upcoming events and conferences. To join our private Facebook group, from your personal Facebook account, search for “USSSA Executive Group” and ask to join.

Membership in USSSA presents a number of opportunities for swim school owners and staff to expand their knowledge, forge strategic alliances, and help shape the future of this great industry. We look forward to seeing you engaged in sharing and inspiring each other in support of better, safer learn to swim businesses.

Happy networking!

LISA M. ZARDA, CAE, CNAP Executive Director US Swim School Association

6 | USSWIMSCHOOLS.ORG

GOT PEOPLE?

BY MARY REILLY-MAGEE EOS WORLDWIDE

Building and strengthening relationships in your business with the Entrepreneurial Operating System (EOS).

In any business, strong relationships are the cornerstone of success. Whether you’re an owner, a manager, team leader, or team member, fostering positive connections with your teammates is crucial for productivity, innovation, and overall job satisfaction. One framework that can significantly assist in this endeavor is the Entrepreneurial Operating System (EOS). Here’s how EOS can help you build and strengthen relationships in your business:

1. CLARIFYING ROLES & RESPONSIBILITIES

EOS provides a clear framework for defining roles and responsibilities within an organization. The tool we use to do this is called The Accountability Chart. By clearly determining what functions the business needs and delineating who is responsible for what, team members can collaborate more effectively and avoid misunderstandings or conflicts. This clarity fosters trust and accountability among teammates, strengthening relationships and promoting a sense of unity and purpose.

2. IMPROVING COMMUNICATION

Communication breakdowns are a common source of tension and conflict in the workplace. EOS emphasizes the importance of open and transparent communication through regular meetings, known as Level 10 Meetings, where team members discuss key issues, solve problems, and track progress towards goals. By providing a structured forum for communication, EOS helps ensure that everyone is on the same page, leading to better collaboration and stronger relationships.

3. BUILDING TRUST & ACCOUNTABILITY

Trust is essential for effective teamwork and collaboration.

EOS encourages leaders to foster a culture of trust and accountability by setting clear expectations, honoring commitments, and holding team members accountable for results. When colleagues trust each other to fulfill their roles and responsibilities, they can work together more confidently and cohesively, strengthening their relationships in the process. The tool we use to nurture more trust and selfawareness is The Trust Builders tool.

4. CREATING A SHARED VISION

EOS helps organizations define a clear and compelling vision for the future, known as the Vision/Traction Organizer (V/TO).

By aligning everyone around a common purpose and direction, EOS creates a sense of unity and alignment among team members. When coworkers share a common vision and understand how their individual deliverables contribute to the organization’s success, they are more likely to collaborate effectively and support each other, leading to stronger relationships and greater collective achievement.

5. ENCOURAGING FEEDBACK & CONTINUOUS IMPROVEMENT

EOS promotes a culture of continuous improvement by encouraging regular feedback and self-assessment. Through tools like the People Analyzer and the Issues Solving Track, team members can provide feedback to each other in a constructive and respectful manner, helping to identify areas for growth and development. By fostering a culture of feedback and continuous improvement, EOS helps colleagues support each other’s professional development, strengthening their relationships in the process.

Ultimately, the Entrepreneurial Operating System (EOS) provides a powerful framework for building and strengthening relationships at work. By clarifying roles and responsibilities, improving communication, building trust and accountability, creating a shared vision, and encouraging feedback and continuous improvement, EOS helps team members collaborate more effectively, support each other’s growth and development, and ultimately achieve greater success together. Through its focus on alignment, accountability, and results, EOS lays the foundation for a positive and productive work environment where strong relationships thrive.

Want to learn more about EOS or about me? Connect with me on LinkedIn, via email, or text. As a member of the USSSA, I offer a $500 per session discount if you work with me as your Implementer, or if you use me to find a right fit Implementer for you, you will get $500 off your first session.

*This article was written in conjunction with ChatGPT.

USSWIMSCHOOLS.ORG | 7

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EOS WILL HELP YOUR LEADERSHIP TEAM GET BETTER AT THREE THINGS: 1

VISION Getting everyone in your organization 100% on the same page with where you’re going, and how you plan to get there.

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DIVING INTO COMMUNITY: HOW SWIM SCHOOLS FORGE STRONG CONNECTIONS

BY TAMARA MARLIN MARLIN SCHOOL OF SWIMMING

As members of the US Swim School Association, we are united by a shared commitment to providing exceptional swimming education and experiences for our students and families.At the core of achieving this goal lies the importance of building and strengthening relationships within our swim school communities.

Relationships serve as the foundation upon which successful swim schools are built.

It’s not just about delivering top-notch swimming instruction; it’s about providing a complete experience from the moment our guests walk through the door until they leave. Every interaction matters, and it’s essential for each guest, whether swimming or not, to depart with a positive impression.

Ensuring that every guest feels valued and welcomed is paramount to creating a positive and supportive environment in our swim schools. Here are some key ways we can achieve this:

1. Make them feel like we want them here: Greet every guest with warmth and enthusiasm, letting them know that they are genuinely welcome in our swim school community.

2. Make them feel like we’re excited to see them: Show genuine excitement and interest when families arrive, making them feel appreciated and valued from the moment they walk through the door.

3. Make them feel like we care about their success and fun: Take the time to understand each guest’s goals and aspirations, and tailor an approach to help them achieve success and enjoy their swimming experience to the fullest.

4. Make them feel like we care about their safety: Prioritize safety at all times, providing clear instructions, guidance, and supervision to ensure that every guest feels secure and protected while in our care.

Continued on next page...

USSWIMSCHOOLS.ORG | 9

We can accomplish these goals through simple gestures like smiles, eye contact, and friendly interactions. However, we can truly excel at making our swim families feel valued and welcomed by showing genuine curiosity about every one of them. Taking the time to listen, engage, and connect on a personal level will go a long way in creating a positive and memorable experience for everyone in our swim school community.

At the heart of our swim schools are the relationships we foster. Whether it’s the bond between instructors and students, the trust between parents and staff, or the connections formed within our team, these relationships serve as the foundation for creating a supportive and nurturing learning environment.

Your swim school is more than just a place to learn swimming skills; it’s a vibrant community where strong relationships are forged and nurtured. As the owner or director of your swim school, it is your responsibility to be passionate about fostering these connections and ensuring that every member of your community feels valued and supported.

Prioritizing relationship-building permeates every aspect of our operations. By cultivating a culture of warmth, inclusivity, and communication, you can ensure that every member of your swim school community feels respected and appreciated.

Your instructors and staff are the heart of your swim school, and it is crucial to support and empower them. You can do this by providing opportunities for professional development, training, and growth, and cultivating a team of passionate individuals dedicated to delivering exceptional swimming education.

Furthermore, recognize the importance of giving back to the broader community. Through partnerships with local organizations and outreach initiatives, strive to make a positive impact beyond the walls of your swim school. By coming together to support causes that matter to you and your team, you will strengthen your connections with your community and spread kindness and generosity.

In conclusion, building and strengthening relationships are fundamental to the success of our swim schools. By prioritizing these connections, we can create a welcoming and supportive environment where everyone can thrive and enjoy the benefits of swimming education. Together, let’s continue to foster meaningful relationships and make a positive impact in our swim school communities, ensuring that every member feels valued, supported, and part of something truly special.

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CareerPlug’s Senior Content Marketing Manager Desiree Echevarria sat down with Gabe to learn more about the burning questions our clients have asked him over the years, along with the advice that’s been the most effective.

Every day, CareerPlug clients reach out to our team of experts to ask what they can do to improve their hiring results.

We know that for our clients who own small businesses and franchises, hiring and recruiting is just one of many responsibilities they juggle day-to-day.

Our goal is to make hiring easier so they can spend less time hiring and get back to running their business.

That’s why we have hiring and recruiting experts like Gabe Wilson. In his role as a hiring consultant, Gabe has advised hundreds of business owners and hiring managers on the strategic improvements they can make to attract more quality applicants and hire the right people.

WHAT CAN I DO TO ATTRACT MORE QUALIFIED APPLICANTS TO MY OPEN ROLES? The number one concern we hear from hiring managers is a lack of qualified applicants for their open roles. It can be a stressful situation, oftentimes feeling like it’s beyond their control. Some employers believe that their only options are to spend more money to sponsor their job postings or raise their pay when they may not have the budget to do so.

But Gabe challenges employers to think about the problem differently, saying, “It doesn’t have to do with pay.

Even if you don’t offer the highest pay, you still have a great chance of landing that quality hire. You just have to take a few simple steps, and [think about] what the job seeker’s perspective is.”

Gabe’s number one piece of advice is: include your compensation in your job description. By adding a pay range, you’re making it easy for job seekers to decide if it’s worth applying. Remember that job seekers are busy too, and if they’re presented with a choice between spending their time applying for a role that lists pay or one that doesn’t, they’re usually going to apply to the one with the pay transparency.

So the problem may not be that you’re paying enough, but that your pay is simply unknown.

Gabe’s second piece of advice: add a benefits and perks section in your job post. Some employers believe that these details are only valuable if they provide standard benefits like insurance or retirement plans. However, even if you lack these traditional benefits, it’s still worthwhile to highlight smaller perks, like fun company events or flexible working hours. It’s all about the framing – by showing off your company as an attractive place to work, job seekers will want to apply.

Gabe’s third tip: list the requirements and qualifications on your job posting.

It sounds simple, but remember to write these with the job seeker’s perspective in mind. They need to be able to envision themselves succeeding in the role before they apply.

Continued on next page...

USSWIMSCHOOLS.ORG | 13

“The thing [applicants] want to know is: am I qualified? Are they clear on what the requirements are on the job posting?”

Gabe says. You want to get job seekers to a place where they can say, “Okay, if I do apply for this, it’s worth it. It’s worth my time.”

When you take the time to write an effective job description, it allows job seekers to feel more confident about your opportunity. Removing those unknowns can convert an uncertain job seeker into a candidate for the role.

DO I REALLY NEED TO LIST COMPENSATION IN THE JOB POSTING? IN SHORT: YES. But we certainly empathize with employers who feel hesitant to list pay in the job posting. Gabe makes a great case for why pay transparency is now becoming essential to your recruiting strategy on the job boards.

Gabe says, “If you don’t have pay listed, there’s a really good chance no one will ever see the posting. That sounds dramatic and extreme, but I think it’s the truth.”

This is especially true for jobs listed in the growing number of states that have passed pay transparency laws requiring employers to disclose compensation in job ads. For example, when New York’s pay transparency law went into effect in September 2023, Indeed began removing job postings that were missing compensation information.

It’s also important to remember that applicants tend to search for jobs using filters, and oftentimes they filter their search to only show them jobs that list compensation. If your job doesn’t have pay listed, high-quality candidates could be filtering out your jobs so that they never even see them.

HOW CAN I PREVENT CANDIDATE GHOSTING AND INTERVIEW NO-SHOWS? Candidate ghosting and interview no-shows can prolong the hiring process and be frustrating for employers.

According to Gabe, we need to take a step back and try to understand the root causes of disengaged candidates.

14 | USSWIMSCHOOLS.ORG

Gabe advises: “Don’t rely solely on email. Emails go to spam. I’ve heard from a lot of hiring managers that use texting with applicants first and responding before the other employers do.” Gabe says that his recommended best practice is to contact applicants within 24 hours at most – and even sooner is better.

“You can utilize some automation and get that sent out immediately within three minutes,” Gabe says. “You will be the number one employer, the first one to respond to these applicants, which gives you a really good chance [at increasing candidate engagement].”

Gabe also recommends that employers increase their interview availability to accommodate the schedules of busy candidates. Most candidates have jobs and it’s a huge commitment for them to take time off of work to go to an interview. If it’s at an inconvenient time for them, or something comes up at the last minute, they’ll often skip the interview because they just can’t make it work.

HOW SOON SHOULD I CONTACT APPLICANTS AFTER THEY APPLY? “I would say 24 hours at the most,” Gabe says. “A few hours is what I would recommend.”

But why is it so important to contact candidates ASAP? “If an applicant is moving along through the hiring process and there are three interview steps and they’re on step one, maybe another company reached out earlier and they already have that applicant on step two. They’re going to take that other job because they’re going to get that offer letter first,” Gabe says.

High-quality candidates will always have the freedom to be picky about where they want to work, and by moving them through the hiring process as quickly as possible, you’re signaling to them that you’re extremely interested and value what they bring to the table more than other employers do.

Luckily, there are tools that can help you move quickly with your top candidates. Using an applicant tracking system like CareerPlug can automate all of this instant candidate communication so that busy hiring managers don’t need to be glued to their phones all day.

Desiree shares her own experience using CareerPlug’s automations: “If you’re already a CareerPlug client, you can just automate this part of the hiring process. Set up Autopilot and you don’t even have to think about it. I’ve used it before and it contacts candidates immediately for me.”

HOW DO I GET TO THE TOP OF THE SEARCH RESULTS ON JOB BOARDS? Gabe says that while employers can use job board best practices to optimize their rankings (e.g. writing better job descriptions, pay transparency), he thinks that it’s actually more important for employers to turn their attention to diversifying their applicant sources and not relying solely on the job boards as their only source for high-quality applicants in the first place.

“When it comes to how to get more visibility, I would say: 1) let’s focus on the job description and 2) there’s different types of visibility. And that’s visibility from employee referrals, and Facebook, and social media, and some of these other sources.”

Instead of spending hundreds of dollars to promote your job board posts, you can use that money to create employer recognition incentives or bonuses for employee referrals. This not only strengthens your company culture, but also your job descriptions, allowing you to get testimonials and include the incentives in your job posts, leading to employee retention.

CONCLUSION Gabe Wilson’s expert insights have one overarching theme: it’s important to view your hiring practices from the perspective of the job seeker. Be courteous and respect their time and effort.

Taking those small steps like reaching out quickly or investing more energy into writing a high-quality job description can go a long way in converting job seekers into hires.

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BY JEFF HADEN, CONTRIBUTING EDITOR, INC.@JEFF_HADEN

INTENTIONAL GREATNESS:

HOW THE PROCESS OF BECOMING REMARKABLE STARTS WITH DOING 1 SMALL THING In time, the way you do one thing will be the way you do everything.

Continued on next page...

USSWIMSCHOOLS.ORG | 17

Want to be remarkable?

Start acting with the intention of being remarkable. Even if — maybe especially if— no one sees what you do.

As Will Guidara writes about the restaurant Eleven Madison Park in his book Unreasonable Hospitality: We trained the people setting the dining room to place every plate so that if a guest flipped it over to see who had made it, the Limoges stamp would be facing them, right side up.

Maybe one or two guests would flip that plate in a month. Even if they did, would they guess that the placement had been intentional? And some people probably turned over the plate in a way we didn’t anticipate, so that the manufacturer’s stamp wasn’t face up.

That was OK — because whether someone flipped it or not, that perfectly placed plate had already done what it needed to do. The way you do one thing is the way you do everything, and we found, over and over, that precision in the smallest of details translated to precision in bigger ones.

Placing a plate a certain way set the tone for how he, and his team, did their jobs. Attention, focus, and a commitment to excellence to one thing helped ensure attention, focus, and a commitment to excellence to everything.

That’s how you become remarkable: not through big ideas, or grand gestures, but by doing one small thing no one else does or would do: • Like Nascar driver Kurt Busch, who texted me a few hours after I interviewed him to ask if I got everything I needed. Professional athletes don’t follow up. Kurt did.

• Like Guns N’ Roses bassist Duff McKagan, who, when he found out I was giving a TED Talk said, “Let’s talk about that,” and gave me performance preparation tips and a much-needed pep talk. Notable people promoting something (which is the only reason they agree to interviews) never do that. Duff did.

18 | USSWIMSCHOOLS.ORG

• Like Richard Branson sending me a note to thank me for something I said about him. Iconic entrepreneurial billionaires don’t have to thank anyone for anything. Richard did.

Grand gestures? No. Small things. Simple things. And yet remarkable things.

If you want to achieve differently, start by acting differently. Don’t go with the flow. Don’t do what others do and expect to stand out, much less excel.

That’s what most people do. That’s why the extra mile is such a lonely place.

That’s also why the extra mile is a place filled with opportunities. Be early. Stay late. Make the extra phone call. Send the extra email. Do the extra research. Help a customer unload or unpack a shipment. Don’t wait to be asked; offer.

Every time you do something, think of one extra thing you can do — especially if other people aren’t doing that one thing. Sure, it’s hard.

But that’s what will make you different and, over time, will make you remarkable.

As Steve Jobs said: When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back.

Start doing one thing, one thing with the intention of being remarkable, that other people may not notice or see.

That will lead to doing more remarkable things, however small. Take the first step on the path and others will follow.

And in time, everyone will notice.

Reprinted with Permission.

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WORLDWIDE SWIM SCHOOL.COM SPORTSENGINE TAKE COMMAND TALENT LMS CRESSI SWIM KIDS TRISWIM AQUAMENTOR RAW OFFICE A3

USSWIMSCHOOLS.ORG | 21

Better Swim School Management Starts With Jackrabbit

Make this your summer to transform your swim school with Jackrabbit’s top-rated swim school software, because you can’t build an epic business with a basic solution.

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INDUSTRY INSIGHTS: HOW TO TRANSLATE DATA INTO DEEPER RELATIONSHIPS

BY EMILY CORREA MARKETING DIRECTOR FOR JACKRABBIT TECHNOLOGIES

Each year, Jackrabbit compiles years of data from different-sized swim schools, gymnastics, cheer, music, and performing arts businesses from around the world. These key metrics are anonymously aggregated to produce annual benchmark reports for the swim school, dance studio and youth activities industries with the goal of providing an impactful resource for businesses to base decisions on.

When looking at the 2024 Swim School Industry Benchmark Report, three big takeaways stand out from any other year’s data. Here are the findings and why they are important to your swim school for building and strengthening relationships with parents and staff.

ENROLLMENT GROWTH AND STEADY AGE GROUP PREFERENCES When growing your student count, it’s essential to understand the age of students your school should be targeting. The 2023 Swim School Benchmark Report shed light on the most popular student age groups for swim schools with 2-4 years and 5-7 years old being the top two. In addition to using this key finding to target new audiences, your swim school can use this data to make modifications to current operations to better strengthen relationships with your current customers.

MOST POPULAR STUDENT AGE GROUPS

5-7 YEARS

> 2 YEARS

2-4 YEARS

Continued on next page...

USSWIMSCHOOLS.ORG | 23

RISE IN DIGITAL AND DATA Two data points from the 2023 report show a correlation between engaging with digital tools and resources and the enhancement of client and staff engagement.

1. The surge in usage of the Jackrabbit Parent Portal, especially among larger enterprises, underscores the pivotal role of digital tools in nurturing customer relationships. By harnessing data-driven insights, businesses can better understand and cater to client needs, thereby fostering deeper connections and loyalty.

2. An uptick in average staff count in 2023 brought about increased class coverage and enhanced customer service—a testament to the vital role swim instructors play in relationship-building. Effective staff communication and a focus on your swim school’s culture are essential for nurturing meaningful connections with clients, ensuring their needs are met with diligence and care.

OPERATIONAL INSIGHTS Another top finding from Jackrabbit’s 2023 Swim School Benchmark Report was seasonality variability, making clear the seasonal patterns in swim school enrollment peaks and valleys. By aligning promotional efforts with peak months and addressing drop rates during specific periods, businesses can optimize resource allocation and cultivate sustained engagement with clients.

Read the 2024 Swim School Industry Benchmark Report to take a deep dive into the data and see how your business measures up against others in the industry. The key takeaways, trends, and additional insights you can find in the benchmark report will give you ideas on how to make this year your best yet. www.jackrabbitclass.com/ benchmarks/

Percentage of swim clients who utilized the Jackrabbit Parent Portal or family communication and engagement each month in 2023.

62% 87% 93% 95% SMALL

MID

LARGE

ENTERPRISE

280k

OVER 280,000 CLASS ENROLLMENTS WERE INITIATED FROM JACKRABBIT PLUS MOBILE APPS IN 2023 IN ADDITION TO ONLINE REGISTRATION AND PARENT PORTAL SOURCES.

ACTIVE STAFF

Average number by business size Enterprise Large Mid-Market Small 0

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30

35

2023 TOTAL CLASS ENROLLMENTS VS. DROPS 200000 150000 100000 50000

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Join us as we explore the history of IT swim instruction for ages 6 months to 3 years.

We will review methods for easily applying research based instructional methods in IT swim classes and elevate your skills set with a perfect blend of text, videos, knowledge checks, and quizzes designed for optimal learning and improved knowledge retention.

26 | USSWIMSCHOOLS.ORG

NEWLY REVISED INFANT TODDLER (IT) ONLINE COURSE NOW AVAILABLE OUR NEW AND IMPROVED 5 MODULE JOURNEY FEATURES: • Best practices for USSSA standards and course safety.

• Insight into the relationship between early childhood swim instruction and development.

• Science behind Infant brain development, and how it relates to the experience of early water exposure.

• Recognizing and responding to fear and anxiety in lessons and choosing the best strategies for success.

• Teaching key swimming skills such as breath control, buoyancy, balance, movement and safety.

• Research highlighting the benefits of swimming for infants and toddlers, including safety and development insights.

• Enhanced video content of IT committee members teaching real students, real techniques, in real classes!

The course was redesigned for instructors eager to elevate their teaching and create a lasting impact. It’s your stepping stone to teaching excellence.

This course is included in the USSSA Certified Fundamental Swim Instructor online courses and is also included as a prerequisite for the six hour Infant Toddler Workshop. The online course can also be taken on its own as a standalone course, the choice is yours!

To get started visit my.usswimschools.org and login to our online portal.

ASK AL

BY ALVARO G. MENDOZA COMMERCIAL ENERGY SPECIALISTS, INC.

WE OWN A COUPLE OF BUSY SWIM SCHOOLS THAT USE LIQUID BLEACH AND MURIATIC ACID AS OUR TREATMENT CHEMICALS. WE USE STENNER FEEDERS, WHICH WORK GREAT, BUT THE LINES KEEP ON CLOGGING. SOMETIMES IT HAPPENS ABRUPTLY, AND WE HAVE TO HAND-FEED TO GET THROUGH CLASSES. IS THERE AN EASY WAY TO KNOW WHEN THIS IS GOING TO HAPPEN, AND AN EASY WAY TO DIAGNOSE AND REPAIR, WITHOUT SHUTTING DOWN THE ENTIRE FILTRATION SYSTEM? DOES USING LARGER TUBING HELP?

Welcome back to our “Ask the Expert” feature, designed to assist you with issues related to swimming pool water, mechanical equipment, space conditioning, and code compliance.

Ask a question, and we will try to answer to the best of our ability.

Yes, clogged lines and service disruptions can be very detrimental to a swim school operation, sometimes even causing health department warnings or even lesson cancellations. The feeders themselves are normally not at fault, though. We have been providing and servicing Stenner feeders since the mid-1980s and they are the best in the industry according to many. The clogging, which normally occurs in the standard (1/4”) bleach line, has more to do with calcification (or crystallization) of the tubing runs. Contrary to what one might think, optional larger (3/8”) tubing does not resolve the clogging issue, and the 3/8” tubing adaptors are known to cause some additional issues and are not recommended by many.

28 | USSWIMSCHOOLS.ORG

One of the best strategies is to streamline the diagnostics and servicing of the feeders to avoid major interruptions, and there are a couple of quick tips to help you accomplish this in short order.

First, how do you know you have an issue? The best way is to receive an automatic text or email alert any time the chemical readings are lagging behind your target levels. You can refer to the streamlined steps below to resolve. If your treatment system doesn’t have that alert feature, then ask around… it is simple and relatively inexpensive to implement and maintain.

Without that feature you’ll need to be more diligent in your pool water testing, optimally testing every two hours, per Model Aquatic Health Code (MAHC) suggestions. You’ll also need to pay closer attention to the readings for signs of treatment lag. Once you notice you have an issue, you’ll need to take action.

Regardless of your system, when an issue is apparent, you should stand in front of your Stenner chlorine or acid feeder and determine: • Is it pumping any fluids?

• If not, is it a feeder issue, or is the line clogged?

• Do you need to take down the entire filtration system to fix, or can you simplify the process in any way?

Good News! The addition of two small items can make feeder troubleshooting and maintenance a breeze.

ITEM #1: THE STENNER FLOW INDICATOR, AK600 It is a simple, easy to install device that works great and really should be a part of every Stenner installation. It does not come with the base package, so you have to request it to be installed. This wallmounted “bouncing ball” indicator will quickly show if there is fluid moving in the line when the pump is turning. If the ball is bouncing - fluid is moving; if NOT, you’ve got work to do. (it also serves as a one-way flow device) helping prevent pool water filling the vat. The AK600 is simple to use and simple to install. How simple?

You just mount the black bracket to a surface nearby the feeder, snap the flow indicator into the bracket, then connect the tubing from the PRESSURE side of the feeder (furthest away from the wall) to the bottom of the indicator, and reconnect the line going to the pool piping to the top of the indicator. You just need to finger tighten the connection. Do not use Teflon tape please. Voila, all installed.

ITEM #2: INJECTION POINT ISOLATION VALVE This simple valve installs in your main piping return line and connects to your chemical injection line. This is important as it lets you service your chemical feeder lines WITHOUT turning off your pump and filtration (and heater) system. So, in case of a clog, you merely close the valve, (using PPE protection) pull out the tubing, check for clogging, cut off any clogged sections, then reconnect and open the valve. Problem solved, and you don’t get wet or mess around with the pump, filter, and heater.

So, using these two simple additions to your chemical feed system, your feeder maintenance is greatly simplified. In case of a slowed or clogged feeder line, you will merely:

Step 3: If the feeder is turning, check that the flow indicator “ball” is bouncing up and down. If so, you are moving fluid and you will want to verify the chemical solution strength in the vat. If NOT, your line is clogged, or you have a suction leak.

Step 4: To determine if the line is clogged, close the injection point isolation valve, and pull out the line. Open the valve carefully to see if pool water comes back out. If not, the injection point itself is clogged, and can be cleaned with a Phillips screwdriver or with some diluted acid mixture.

Step 5: If pool water comes out of the valve, then the tubing itself is probably clogged. You need to trim the clogged end, reattach, and voila… you’re back in action.

Please let us know if you can’t find information on these time saving devices, and we will try to assist in any way possible.

Also, please feel free to reach out with any lingering unresolved issues at (amendoza@ceswaterquality.com) and we’ll direct you to someone who will be able to assist you in correcting them.

Best Regards, Alvaro G. Mendoza

Step 1: Get your PPE safety gear on.

Glasses and other required safety gear are a must.

Step 2: Is the chemical controller feed light on? If so, the respective feeder tube assembly should be turning. If not, check the feeder on-off switch, or you could have blown a fuse in the controller.

USSWIMSCHOOLS.ORG | 29

PRIORITIZING SAFETY AND SECURITY IN TODAY’S CHILD ACTIVITY CENTERS: A CALL TO ACTION

BY GUY BEVERIDGE CEO, GUY BEVERIDGE & ASSOCIATES WWW.GUYBEVERIDGE.COM

In recent times, the safety and security landscape across the world has become increasingly complex and unpredictable. From natural disasters to unforeseen emergencies and even acts of violence, the need for robust safety measures has never been more pressing. Child activity centers, including swim schools, must recognize the evolving nature of these threats and take proactive steps to ensure the safety and wellbeing of their young participants, staff, and families.

Gone are the days when a brief mention of evacuation procedures sufficed as a safety protocol. In today’s reality, we must acknowledge that potential risks are not confined to mere possibilities but are stark realities that demand our attention. As guardians of young lives entrusted to our care, we owe it to them and their families to prioritize safety and security above all else.

It’s not enough to assume that emergencies “might not happen” or to adopt a laissez-faire attitude towards safety planning. Instead, child activity centers must adopt a proactive approach, diligently crafting comprehensive plans, policies, procedures, and training protocols to address a wide range of potential threats.

Evacuation procedures, for instance, should be meticulously developed and regularly practiced to ensure swift and efficient responses in the event of an emergency. From identifying evacuation routes to designating assembly points and accounting for all individuals, every detail must be thoughtfully considered and meticulously executed.

Moreover, it’s imperative to recognize that safety extends beyond physical threats to include the management of interpersonal conflicts and potential confrontations.

Disgruntled parents or guardians, for instance, can present challenges that require tactful handling and de-escalation techniques. Staff members should be trained in effective communication strategies and conflict resolution skills to navigate such situations with professionalism and empathy.

Child activity centers must also leverage technology and innovation to enhance safety and security measures. From surveillance systems and access control mechanisms to digital communication platforms for rapid dissemination of information, embracing technology can significantly bolster the overall safety infrastructure of these facilities.

Above all, fostering a culture of safety and vigilance is paramount. Every staff member, from instructors to administrative personnel, should be empowered and encouraged to prioritize safety in all aspects of their work. Regular training sessions, drills, and ongoing education initiatives can help reinforce this culture and ensure that safety remains at the forefront of every operation.

In conclusion, the current climate of our world demands unwavering commitment and diligence when it comes to safety and security in child activity centers like swim schools.

By acknowledging the realities of today’s threats and taking proactive steps to address them, we can create environments that are not only conducive to learning and growth but also safe havens where children can thrive without fear or apprehension. Let us not wait for emergencies to happen; let us act now to safeguard the futures of those in our care.

30 | USSWIMSCHOOLS.ORG

READY TO ENSURE YOUR SWIM SCHOOL’S SAFETY FOR THE FUTURE? GUY BEVERIDGE & ASSOCIATES CAN HELP. Schedule a needs assessment call today to discuss tailored safety solutions for your school. Let’s create a secure environment where children can learn and thrive with confidence.

Guy Beveridge is an international pub speaker & trainer based in Texas.

WWW.GUYBEVERIDGE.COM

SERVICES Risk Assessments Safety & Security Training, Workshops & Keynotes Firearms & Tactical Training Leadership Training, Workshops & Keynotes Podcast & Interviews Teleconference & Virtual Speaking

Guy Beveridge is an international public speaker & trainer based in Texas.

WWW.GUYBEVERIDGE.COM

PROFILE With a background in military and civil special operations, Guy Beveridge is an internationally known trainer, speaker, professional security consultant and licensed master peace officer in Texas.

He is an expert in security management, crime, loss prevention, investigations, and crisis response and has managed security projects, both national and international for businesses that top the Fortune 500 list. He specializes in prediction, recognition, and evaluation of crime risk and consults with business owners, managers, insurance carriers, and police worldwide developing congruent plans to reduce crime risk through policy design, and training that creates resilent and effective leaders.

Guy worked on the FBI Joint Terrorism task force immediately following the events of 9/11 to develop first responder response protocols and capabilities for terrorist attacks. In his current role he professionally instructs and speaks on Safety and Security, as well as, creating a resilent leadership culture for churches, hospitals, schools, conferences and corporations.

Additionally, he is an adjunct instructor for the ALERRT Center (Texas State University), the Federal Law Enforcement Training Center (FLETC), The Bill Blackwood Law Enforcement Management Institute of Texas (LEMIT) and is a member of the board for Texas Justice of the Peace and Constables education and training development.

USSWIMSCHOOLS.ORG | 31

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GETTING TO KNOW YOUR BOARD OF DIRECTORS Provide an example of how a relationship you have built through your USSSA membership has had a positive impact on you personally or professionally.

Over the last 20 years of being a member of the USSSA I have built so many wonderful relationships.

In the beginning I did not own a swim school, I worked at a health club running their lesson program and attended conferences as a non-member. While working at the health club, I attended the Spring Conference in San Antonio in March 2007. I didn’t know too many people at that time but was determined to meet people and learn as much as I could. Little did I know how much that conference would change everything!

One night at conference some people were going to an Irish pub so I joined them and ended up talking with John Kolbisen. I was so impressed with how much everyone at dinner knew about the swim school business. John asked me why I did not own my own swim school. That was never a thought in my head at that time. I was happy where I worked and got take my kids to work with me. Interestingly enough, a few days after conference I was having a conversation with Rob Jacobsen and he had received a call from someone wanting to sell their swim school. Rob and I decided to purchase it together, and we just celebrated our 17th Anniversary as swim school owners!!!

The relationships I have built over these 20 years are incredible. I know at any time I can call on quite a few people to answer any questions I might have for any business question ranging from human resources to finances to opening a new location.

Posting a question on the Facebook group is also so helpful to build relationships and have questions answered.

BUFFY FOLISE CHICAGO SWIM SCHOOL

SO OFTEN I HEAR “DON’T MAKE IT PERSONAL”...

MY “PROFESSIONAL” TURNED INTO MY PERSONAL AND MY PERSONAL TURNED INTO MY PROFESSIONAL… I started my membership in 2004 and hit the ground running. At the time, that membership fee was a stretch but I knew “membership” was the right choice. My first conference was in Arizona. I sat through every session, glued to every word every speaker shared. My goal was to learn as much as I could from every member of the association. I went to all the sessions, I talked to people at breakfast, lunch, dinner, after hour socials in the lounges…I talked and asked questions and immersed myself in our association. I was invited to visit several swim schools (Emler and Hubbard and La Petite Baleen - thank you!!!). After 4 years of asking questions, visiting some of the best swim schools and watching a friend (Mary Reilly-Magee) build her first swim school, I was ready to build my own swim school in 2008. Although I felt like I asked all the right questions, I still made mistakes - ha, didn’t we all make mistakes!! Some of my best friends have developed through my involvement in the association. They say you are a reflection of the 5 people you surround yourself with…I am proud, at any given moment, that the 5 people I surround myself with are generally (I do have friends outside this community) from the association who are passionate, smart, fun, generous, kind, and want the world to be a better place because they made a difference. I was married to a wonderful man in 2011. I was surrounded by people in our association at that beautiful ceremony and I cherish the strong and meaningful relationships formed over the years. Just like a marriage…in good times and in bad times…I can count on my USSSA family to lift me, support me and teach me.

ROSE CHOLEWINSKI SWIMAMERICA – DAVIS

36 | USSWIMSCHOOLS.ORG

“A” relationship, as in “ONE”?

While I came to my first conference in 1995 strictly to learn about the business of running a swim school. I never expected to come away with forging many friendships that have spanned over 29 years and I will grow from for many years to come. I did not expect to connect with people which turned into building a network of like minded, caring and passionate friends that have encouraged me and given me the strength and confidence to change my career completely and continue to build my business into a Multi-venue children’s activity center.

I found that unlike in my past career, being a member of this association is different from being a part of a typical organization. Being a member has brought with it the serendipity of lifelong friendship with people that I can reach out to anytime, anywhere and literally from around the world to collaborate on virtually any subject whether it is professional or personal. If one person doesn’t have the answer, this network is so well bonded that they can find someone who has gone before me, has experience and is always willing to share their experience just to help me. And I have learned to do the same for others. This is rare and a great gift inside and outside a business.

Being a member has brought friends in my path that have taught me what true generosity looks like, how to be impactful, and how to be unapologetic about my passion, intensity and commitment to the mission of saving lives through swimming lessons and now keeping children moving in the gym too.

You know they say: “ if you have one handful of true authentic friends in your life, then count yourself lucky”. Well, I don’t believe in luck, however I do believe that you can be at the right place at the right time along with being prepared and that brings true bountiful and enriching friendships. That is exactly what the USSSA has provided.

Moreover, the relationships I have been able to cultivate through USSSA membership continue to support me in various aspects of my life and have no doubt contributed to my growth and success both personally and professionally.

DEBBIE SAYERS DOLFUN SWIM ACADEMY

I JOINED THE UNITED STATES SWIM SCHOOL ASSOCIATION ONE YEAR OUT OF COLLEGE WHEN MY PARENTS, BOB AND KATHY HUBBARD, OPENED HUBBARD FAMILY SWIM SCHOOL. THAT WAS 25 YEARS AGO!

When I joined, everything and everyone was new to me. I felt inspired and overwhelmed. I struggle putting into words how incredible my relationships through the USSSA membership have impacted me and my entire family. My husband Pat, who also works in the business, and I have witnessed, admired and learned from amazing married working couples, our children have been entertained and befriended by members, and in addition to seeing our USSSA friends twice a year at conferences, we have also traveled on family vacations enjoying time together.

The support, guidance, mentoring, sharing of information, and common drive has bonded us. The trips, phone calls, virtual meetings, challenges of life and business have cemented our relationships, making my Swim School friends an inner part of our family circle.

We feel extremely fortunate and blessed to be a part of this incredible Association.

I HAVE HAD THE PRIVILEGE OF BECOMING INVOLVED WITH THE USSSA, BOTH PERSONALLY AND PROFESSIONALLY. When I initially entered the industry without prior experience in swim schools, I grappled with my first encounter of imposter syndrome.

I wondered about the reception from long-time members, whether they would be open to addressing my questions, and if I could truly acclimate and find my place among them.

However, my journey with the USSSA unfolded in unexpected ways.

Not only did it profoundly impact my life and career, but it also redefined my understanding of what a professional association truly is. I discovered that this community not only prioritizes supporting swimmers but also fosters camaraderie, encouragement, and meaningful connections among its members.

I was warmly embraced and actively encouraged to engage, share my insights, and even pursue leadership roles such as serving on the board of directors. Professionally, my involvement garnered respect and recognition from our British Swim School Franchise owners and the communities we serve, instilling confidence that we are collaborating with the finest in the field.

On a personal level, my involvement with USSSA has been transformative. It has bolstered my confidence, dispelling the imposter syndrome I once felt.

I continuously find myself learning, evolving, and channeling my passion towards assisting others. Overall, this experience has not only enhanced my professional relationships and obligations but has also enriched my interactions with family and friends, making me a better-rounded individual.

MELISSA MCGARVEY BRITISH SWIM SCHOOL

ANN MARIE SUNDERHAUS HUBBARD FAMILY SWIM SCHOOL Continued on next page...

USSWIMSCHOOLS.ORG | 37

OVER THE SPAN OF THE LAST DECADE, THE USSSA HAS CULTIVATED INVALUABLE RELATIONSHIPS THAT HAVE ENRICHED MY LIFE, BOTH PERSONALLY AND PROFESSIONALLY. Through heartfelt connections, engaging conversations, insightful conferences, sharing sessions, facility tours, and countless travel experiences, I’ve witnessed tremendous growth in my business. These meaningful interactions have not only fueled my professional endeavors but have also contributed to my personal development in profound ways.

The friendships and bonds forged through USSSA are immeasurable. Knowing that in times of need, there’s a vast network of individuals ready to extend their support and expertise is truly priceless. The most profound learning experiences stem from genuine interactions with others.

The best learning is the interactions you have with people and the USSSA has always been committed to building and strengthening relationships.

DAVINA LOPEZ DAVINA’S SWIM HOUSE

The USSSA is the third trade association I have worked with in my 25 year career in association management.

While I find that each association fosters relationships among its members, this association in particular takes relationships to new heights. I’ve learned of members that have built lifelong friendships that include traveling and taking vacations together.

I’ve watched as members navigate a personal tragedy or illness being lifted up by fellow members during their time of great need through regular outreach and support. This association can truly give back so much more than what you put into it. It has changed my perspective on the value associations can bring to their communities, especially in an ever changing and evolving world that relies so heavily on technology advancements. I feel that these personal connections, bringing passionate people together to share and inspire one another, is what sets this association apart. We will be great leaders through the continued development of industry standards, launching industry leading certifications, and being legislative trailblazers, but we will do it with heart and a connection to the great people that make up this industry.

LISA ZARDA USSSA

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USSSA LAUNCHES MENTORING PROGRAM: A LOOK INSIDE THE MENTOR GROUP In a recent virtual gathering, members of the Mentor group met on Zoom to kick off the USSSA’s innovative mentoring program.

Participants came together to exchange insights and strategies on effective mentorship and outline their aspirations for supporting mentees over the next six months.

Among them is JOSH SCOTT, from Florida, owner of SwimSRQ. Josh has a wealth of knowledge in marketing, expanding to new locations through hosted sites, optimizing back-end operations, and implementing automated systems. His journey is a testament to resilience; after relocating to a new state in pursuit of a better life for his family, Josh now finds himself thriving both personally and professionally, with three sons and a robust business to his name. Josh draws inspiration from two key figures in his life: his father, whose unwavering work ethic serves as a guiding light, and his father-in-law, who instilled in him the belief that true fulfillment lies in charting one’s own path.

With over 45 years of teaching experience and a founding member of the USSSA, IRENE MADRID, an owner of La Petite Baleen Swim School in CA, brings a wealth of expertise.

She is eager to share her extensive knowledge of curriculum development and swim school operations. The heart of Irene’s teaching philosophy is: ‘Having FUN in mind, practicing it ourselves, making it fresh, innovative.’ Her commitment to infusing joy and creativity into swimming education underscores her approach to curriculum design. Among Irene’s achievements, one stands out as particularly poignant: ‘being a role model for staying young in mind, body, and spirit.” Central to Irene’s life are her daughters, Liesl and Anya, their synergy with Irene exemplifies the power of family support and shared values.

LARISSA KOERSHNER, founder of Alligator Steps Swim School in North Carolina, brings fresh expertise to the mentorship table, having recently launched her swim center just four weeks ago. As a military spouse and devoted mother, Larissa’s journey to building and operating her swim school stands as a testament to her resilience and determination. Her greatest accomplishment lies in the realization of her dream,

supported by her invaluable Leadership Team. With her wealth of firsthand experience, Larissa is poised to guide her mentee through the intricacies of starting and managing a successful swim facility.

SHARRON CROWLEY, the visionary behind Aquaventures Swim Centre in British Columbia, Canada, eagerly steps into her role as a mentor, ready to impart decades of wisdom and experience to her mentee. With 40 years of entrepreneurial journey under her belt, Sharron’s greatest achievement lies in the evolution of her business into a cutting-edge facility.

Supported by her steadfast Life Partner, whose unwavering encouragement and humor fuel her endeavors, and her trusted friend and business partner Carla, Sharron is primed to guide aspiring swim school entrepreneurs toward their path to success.

Meet KARA CASSIDY, the dynamic force driving Florida Swim School, whose unwavering passion permeates every aspect of her life. With heartfelt advice to her mentee ‘ Believe in what you are doing” Kara champions honesty, continual learning, and attentive listening among fellow mentors.

Balancing her professional achievements with the joys of parenthood, Kara draws strength from her supportive family.

Overcoming challenges like buying out her partner, Kara’s resilience shines through. As the author of ‘Swimming Buddies,’ she promotes water safety with charm and enthusiasm. Kara’s dedication continues to inspire, both in and out of the pool.

TAMI NIXON, owner of Makai Swim School of California, boasts an impressive 50 years of teaching experience.

Currently collaborating with FINIS to develop a groundbreaking teaching aid, Tami encourages her mentee to “Enjoy the Journey” Reflecting on her achievements, Tami takes pride in her multifaceted roles of being an owner of a Dance and Pilates Studio, a Swim School, all while single-handedly raising two successful children. With her wealth of experience and unwavering dedication, Tami exemplifies the spirit of perseverance in her professional endeavors.

ANN MARIE SUNDERHAUS, marking a remarkable 25 years at Hubbard Swim School in Arizona, embodies a wealth of experience and wisdom. Ann Marie emphasizes the value of patience and perseverance for her mentee, underlining that her insights are the culmination of decades of dedication and continuous learning from industry conferences. Beyond her professional milestones, Ann Marie treasures her accomplishments in family life, her successful soccer career, and her unwavering commitment to keeping travel and adventure at the forefront of her journey.

SUSIE VAN EKEREN, founder of Wisconsin Swim Academy, eagerly embraces the opportunity to “Pay it Forward” as a mentor. Beginning in her backyard, Susie’s journey grew during the pandemic, into a thriving standalone facility. Behind her success stands a pillar of support: her family, who provide unwavering encouragement, cheer her on through every triumph, and serve as trusted sounding boards along her entrepreneurial path.

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Meet MIKE VAROZZA, the visionary behind Waterloo Swimming in Texas, who is enjoying the opportunity to cultivate a relationship and trust with his mentee. One of Mike’s most significant accomplishments was defying the odds by opening his first swim school after facing rejection from 22 banks. Mike finds pride not only in his entrepreneurial achievements but also in his role as a parent to three accomplished boys, and a supportive wife.

ROB JACOBSEN, of Chicago Swim School, brings two decades of invaluable experience to his mentoring role, offering sage advice to both his mentee and fellow mentors: “Don’t make it about you; this journey is about them.” With a keen eye for guiding others away from costly mistakes, Rob is committed to helping his mentee navigate the often treacherous waters of entrepreneurship. At the heart of his success are his business partner, Buffy, whose lessons in accountability and service have shaped his approach, and his passion for cycling, which fuels his drive and determination.

LEIGHANN DAY, owner of North Jersey Aquatics and a business coach, is excited about the opportunity to mentor and inspire her mentee to reach new heights in their entrepreneurial journey. Drawing from her experience coaching alongside Rowdy Gaines, Leighann is driven by a passion to infuse the swimming community in the USA with the same level of excitement and dedication.

Vortech Junior

JOHN KIRK, of Little Otter Swim School in North Carolina, is committed to guiding his mentee along their journey and igniting their passion for the aquatics industry. With a distinguished career that includes two Emmy Awards, John finds fulfillment in his role as a father to three amazing daughters. Overcoming obstacles like procrastination and embracing innovation, John’s resilience and adaptability have been key to his success. Central to his support system is his wife, Lori, whose collaborative spirit provides a solid foundation for implementing his visionary plans. John indulges in his love for travel, capturing breathtaking moments through his lens as an avid photographer.

IF YOU WOULD LIKE TO SIGN UP FOR OUR MENTOR PROGRAM AND LEARN FROM THESE PASSIONATE INDIVIDUALS, PLEASE CONTACT D’NETTE AT DNETTE@USSWIMSCHOOLS.ORG FOR MORE INFORMATION AND AN APPLICATION.

Voyager Junior

VORGEE USA | Josh Berzansky | josh@vorgeeusa.com | vorgeeusa.com

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STATE OF THE ASSOCIATION Q1 2024

USSSA

Bringing passionate people together to share & inspire each other.

Supporting better, safer swim school business.

WHERE WE’VE BEEN

SPRING WORKSHOP

November 2023 - January 2024

96 Registrations 43 Schools Participated

EDUCATION ENGAGEMENT

404

ROCK COMPLETION RATE Moved forward with Marketing & PR. Fell short on CFSI & Spring Workshop registrations.

CASH FLOW

1,001,619 222

# MEMBER OWNERS

+$39,008 LESSONS TAUGHT

3 YEAR PICTURE

CORE VALUES Let’s celebrate our members living our core values!

Our vision for the future KNOWN AS GOLD STANDARD LESSONS MEMBERS CONTRIBUTE, ARE ACTIVE & INFORMED TECHNOLOGY & COMMUNICATION - NEW APP POWERFUL & INFLUENTIAL VOICE LED BY SKILLED BOD, STAFF & COMMITTEES PROCESSES DOCUMENTED & FOLLOWED BY ALL CFSI REPLACING OLD STANDARDS LEGISLATIVE TRAILBLAZERS

Safety First and Always Fish Tales Swim School hosted a CPR Class for community members.

Building Relationships Atlanta Swim Academy had five staff attend the Spring Workshop.

Life Long Learners Aqua Duks has committed to having all swim instructors take the CFSI.

WELL ATTENDED EVENTS PARENTS FIRST CHOICE

Professionalism Ocaquatics announced they became a 100% employee owned swim school.

CURRENT QUARTERLY ROCKS

1 YEAR PLAN Priorities we are committed to in 2024

Implement a marketing strategy to increase new membership.

App launched with 500 users.

Establish legislative priorities & create model legislation.

Committee alignment with 3 year picture.

PR campaign established to position USSSA as experts.

Document & approve two core processes.

Increase completion of CFSI & Preschool Courses by 50%.

Marketing Strategy Successful Renewals

New Staff Admin Onboarded

New App for Members

Virtual Marketing Workshop

usswimschools.org | my.usswimschools.org USSWIMSCHOOLS.ORG | 45