foam hand floats • swim teaching aids
designed to help children build confidence • facilitates relaxation, controlled breathing & independent floating
IN THIS ISSUE
23
ASSOCIATION HEADQUARTERS
4815 E. Carefree Hwy., Suite 108-480 Cave Creek, AZ 85331
480.837.5525
usssa@usswimschools.org usswimschools.org
Executive Director
Lisa M. Zarda, CAE, CNAP
Editor
Jessica Zimmer
ASSOCIATION OFFICERS
President
Buffy Folise, Chicago Swim School
Vice President
Rose Cholewinski, SwimAmerica – Davis
ASSOCIATION DIRECTORS
Susie Van Ekeren Wisconsin Swim Academy
Debbie Sayers Treasurer, DolFUN SWIM Academy
Micha Seal Watermelon Swim
Ann Marie Sunderhaus Hubbard Family Swim School
Melissa Taylor Small Fish Big Fish Swim School
LETTER FROM THE PRESIDENT
As swim school owners, we are not only leaders in water safety and swim instruction but also in shaping the professionalism that sets our schools apart.
Dear Members of the United States Swim School Association,
As swim school owners, we are not only leaders in water safety and swim instruction but also in shaping the professionalism that sets our schools apart. Professionalism is one of the US Swim School Association’s Core Values and is also important in our business. It is reflected in how we conduct ourselves, lead our teams, and interact with the communities we serve in our Swim Schools.
Professionalism starts with attitude which sets the tone for our swim school environment. Whether it’s the way we greet families as they walk through our doors or how we handle unexpected challenges, our positive mindset makes all the difference. A professional attitude means approaching each day with a spirit of service, optimism, and resilience. Our teams, students, and families look to us to set the example, and a positive attitude is infectious—it ripples out, creating an uplifting and supportive environment.
BUFFY FOLISE President US Swim School Association
As leaders, how we communicate with our staff, students, and parents is at the heart of professionalism. Clear, respectful, and timely communication fosters trust and builds strong relationships. This applies not only in moments of celebration, when a child achieves a new skill, but also in times of difficulty, such as when addressing concerns or managing expectations. By listening actively and responding thoughtfully, we show that we value those we serve and work with.
Punctuality is an important aspect of professionalism. Whether it’s arriving on time for a meeting, being ready to greet the first swimmer of the day, or ensuring our staff is prepared and organized, punctuality sets the stage for success. When we honor the time of others we work with including our students and their families, we show that we care about their experience.
Professionalism is the foundation upon which our swim schools thrive. It’s not just about meeting expectations—it’s about exceeding them. When we lead with professionalism, we inspire confidence in our teams, earn the trust of our families, and uphold the reputation of our swim schools.
As we embrace this value, I encourage each of you to reflect on how these principles…attitude, communication, and punctuality…are being lived out in your swim schools.
Thank you for your dedication to upholding the highest standards in our industry. Together, through our professionalism, we continue to make a lasting impact on the lives of the children and families we serve.
FROM THE DESK OF THE EXECUTIVE DIRECTOR
In recent years, there has been a growing emphasis on the professionalism of swim instructors across the United States. As more parents seek quality swim lessons for their children, swim schools are challenged to meet higher standards of safety, quality, and professionalism. The United States Swim School Association (USSSA) has responded to this demand with two key initiatives: membership standards and the introduction of the Certified Fundamental Swim Instructor (CFSI) certification. These initiatives are setting new benchmarks for the industry, underscoring the role of swim instructors as highly skilled professionals who provide invaluable services to communities.
And speaking of new benchmarks, I am excited to share that I have been invited to participate on an Ad Hoc Committee being put together by the Council for the Model Aquatic Health Code (CMAHC) to develop model guidance for instructional swimming programs that would be added to the Model Aquatic Health Code (MAHC). It’s anticipated to be a year and a half long process with the goal of becoming a part of the MAHC 6th Edition.
THE USSSA MEMBERSHIP STANDARDS: RAISING THE BAR FOR SWIM SCHOOLS
The USSSA standards are not just guidelines but expectations for schools that aim to be recognized as USSSA members. As members that meet these criteria, you demonstrate a commitment to excellence, assuring parents and students that they will receive high-quality instruction in a safe and professional environment. By meeting these standards,you distinguish yourselves as credible, professional institutions. This fosters a positive reputation for the industry and builds trust within the communities you serve.
CERTIFIED FUNDAMENTAL SWIM INSTRUCTOR (CFSI) CERTIFICATION: A NEW ERA OF INSTRUCTOR TRAINING
The USSSA’s new Certified Fundamental Swim Instructor certification is a groundbreaking addition to the swim instruction field. The CFSI certification program was created to ensure that swim instructors possess a well-rounded foundation of skills. It promotes standardized knowledge and expectations among swim instructors, covering a breadth of topics not seen all together anywhere else. We recommend you use CFSI to prepare instructors to handle most situations they could encounter in the field and then use your training to teach your instructors how to teach your curriculum as well as the emergency action plans specific to your facility.
The CFSI certification elevates the industry by validating instructors’ skills and encouraging lifelong learning. This dedication to improvement reflects the professionalism that the USSSA strives to promote and sets a standard for other organizations to follow.
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LISA M. ZARDA, CAE, CNAP Executive Director
US Swim School Association
IMPACT ON THE SWIM INSTRUCTION INDUSTRY
The introduction of these initiatives has several positive impacts on the swim instruction industry. They enhance the credibility of swim schools and instructors, positioning them as trusted professionals. When parents see that a swim school is a USSSA member and employs CFSI-certified instructors, they can feel confident that they are making a safe and reliable choice for their children.
Furthermore, these initiatives foster a culture of accountability. Instructors and swim schools are held to specific standards, creating a consistent level of quality across the industry. This encourages swim schools to strive for excellence, knowing that they must meet specific criteria to maintain their certification and USSSA membership.
The US Swim School Association’s membership standards and the Certified Fundamental Swim Instructor certification represent a significant advancement in the swim instruction industry. These programs not only elevate the professionalism of swim instructors but also promote trust and safety, ultimately benefiting the families and communities that swim schools serve. As more swim schools and instructors commit to these standards, the industry will continue to grow in reputation, demonstrating the importance of quality instruction and safety in swimming education. Through these efforts, the USSSA is ensuring that swim instructors are not just educators but are recognized as true professionals dedicated to making a difference.
CURRENT MEMBERSHIP STANDARDS INCLUDE:
• Swim School Owner(s) are background checked
• Background checks are performed on all staff over 18
• At least one CPR/First Aid Certified individual is in the facility during hours of operation
• Lifesaving equipment and first aid supplies are easily accessible and replenished as needed (equipment may include rescue tube or ring buoy; shepherd’s crook or reaching pole; spineboard; automated external defibrillator; gloves; breathing masks)
• No more than 1 to 6 ratio for beginner or intermediate swim lessons when parent is not present in the water (recommend 1 to 4 ratio or less)
• An Emergency Action Plan (EAP) has been developed to meet the needs of your swim school
• Instructors receive formal training* that should include first aid, proper supervision during swim lessons, bloodborne pathogens, abuse prevention, emergency action plans, reducing fear & anxiety, child development related to teaching swim and the importance of a positive learning environment
• Provide proof of insurance for learn to swim program
• Swim school ensures young children are allowed the security of having a parent or trusted caregiver in view of the swim lesson.
New members that offer swim lessons have up to one year from joining to reach these standards. USSSA offers support and services to assist a swim school in reaching these minimum standards. Contact our office for details.
*Formal learning is learning that is delivered in a systematic intentional way. It’s planned and guided by an instructor/trainer.
MASTERING EMOTIONAL INTELLIGENCE
BY JOHN SPENCE
Shutting down dialogue by reacting negatively is a leadership failure. Never kill the messenger, no matter how difficult the message is.
Imagine you’re in a meeting with your leader. The discussion centers on the latest sales numbers. You’ve analyzed the data. Given the down market, the targets they have set are unrealistic. You try to explain this, offering solid evidence and reasoned arguments.
But your leader doesn’t want to hear it. They’re focused on their demands. When you suggest adjusting the sales estimates downward, they lose control. Their voice rises. “If you can’t get it done, I’ll find someone who can,” they snap.
You sit there, feeling a mix of fear and frustration. This person, who should support you, is instead threatening you. Trust evaporates. Respect dwindles. Damage has been done.
This is the impact of a leader losing control. And it’s a situation you must avoid at all costs.
THE CRITICAL ROLE OF SELF-REGULATION IN LEADERSHIP
I’ve seen executives lose everything because they couldn’t control their emotions. It doesn’t take much. One outburst, one ill-timed remark. Then, the trust you’ve built over years can crumble in an instant. As a leader, your behavior sets the tone for your entire organization. If you act badly it tells everyone else that sort of behavior is acceptable. You must be a model of calm, composed, and respectful conduct, even under intense pressure.
This includes handling critical feedback with grace. Valuing input, even when it makes you uncomfortable, is paramount. You want your team to bring up issues. You need them to question your ideas and offer alternative solutions. They often have information you don’t have or a perspective you haven’t considered. Diverse viewpoints are essential for making the best decisions.
Shutting down dialogue by reacting negatively is a leadership failure. Never kill the messenger, no matter how difficult the message is.
Mastering self-regulation is crucial. It’s the difference between being a respected leader people want to follow and being an ineffective leader people fear or avoid. Here are specific strategies to improve your ability to identify and regulate your emotions:
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#1
PAUSE BEFORE REACTING:
When strong emotions rise, take a moment to think things through. Ask yourself a few questions. If you were to handle the situation perfectly, what would that look like? What would a great leader do here? What example do I want to set?
#2
IDENTIFY YOUR TRIGGERS:
Think about what situations or behaviors elicit strong emotions in you. Maybe you can’t stand it when people don’t get to the point. Why can’t they just say what’s on their mind and move on? Or people who want to make big decisions based only on opinions without any data to back it up (I know both of those drive me crazy). Awareness of these helps you prepare and manage your reactions.
#3
DEVELOP EMOTIONAL AWARENESS: Regularly assess how you’re feeling. When your emotions are getting away from you ask yourself, “What am I really feeling here?” Try to be specific in accurately assessing your emotions. Are you mad, offended, confused, or just grumpy? How you define your emotions determines how you react. Being “enraged” is a lot different than being “upset”.
#4
SEEK FEEDBACK:
Ask your team or a trusted colleague how you handle stress and conflict. You may not like what you hear. It could be embarrassing to realize how you behave sometimes. Be open to their insights, and use them to guide your efforts to improve.
#5
PRACTICE ACTIVE LISTENING: Focus on the other person’s perspective before responding. Most conflict is created by simple misunderstandings. Be curious. Ask questions. Knowing their view can help you respond calmly and more empathetically.
#6
EMBRACE CONTINUOUS LEARNING: Emotional intelligence is not static. Commit to ongoing learning and development through coaching, reading, or training.
Leaders who fail to regulate their emotions risk becoming tyrants instead of trusted. Reacting defensively or aggressively to feedback undermines your credibility and creates a culture of fear. Your team must feel safe expressing their ideas, even when they challenge your own.
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5 WAYS TO PREVENT TURNOVER WHEN PAY RAISES AREN’T AN OPTION
BY SHELBY PALMERI FARRIS CAREERPLUG
CareerPlug research found that dissatisfaction with current compensation was the number one reason employees leave their jobs, which probably doesn’t come as a surprise.
But for many business owners, money is tight. You want to retain your team, but your budget is spread thin, and it’s simply not possible to offer raises across the board right now.
Let’s assume you’re already paying your staff a reasonable wage for your area. (You can use the salary calculator on GlassDoor to confirm.) If you are, but you’re still experiencing turnover, what else can you do to retain your team?
Fortunately, there are employee retention strategies that don’t involve offering a compensation increase:
1. ASSESS YOUR BENEFITS PACKAGE.
53% of employees that are unsatisfied with their pay said they would accept additional benefits instead of a pay increase from their current employer. This suggests that an increased investment into benefits could help in retaining about half of employees who otherwise feel their compensation is lower than they’d like.
I know, I know. We already talked about money being tight, and benefits can be expensive. However, not all benefits have to be a large investment for your business. Can you offer more time off? How about paying for lunch one Friday a month?
It is a good idea to offer the standard benefits like health insurance and retirement options, but if you’re looking for additional ways to retain your team, getting creative with other benefits can help.
2. PROMOTE FROM WITHIN.
The opportunity for growth is a huge factor for both job seekers and employees. Being able to share examples of how you promoted from within will win job seekers over and foster loyalty among your team. There are other benefits to this as well. Internal hiring reduces recruitment costs and decreases onboarding time.
Here are some tips for identifying and promoting internally:
• Post open positions within the company first, before sharing publicly. This gives interested employees an opportunity to apply and shows you who on your team is motivated to move up.
• Look at performance reviews and manager feedback to see which employees are performing at a high level. You or your managers may already have had conversations with employees that have expressed interest in their career growth within the company.
• Notice which employees voluntarily take on growth opportunities. Are there any people among your team always looking to learn, train, or take on new responsibilities?
Giving motivated employees the opportunity to move up in your company, shows that you want to offer them a career – not just a job. This is one of the most important things you can do for retention. As Clint Smith, CEO & Founder of CareerPlug, shares: “The commitment level is low for employees just looking for a job, but if they feel like someone is investing in their career, they’re going to think twice about jumping ship.”
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3. BUILD A STRONG COMPANY CULTURE AND CONNECT EMPLOYEES TO YOUR MISSION.
There are many things that keep employees engaged and connected to a company. And that connection plays a big role in their success and tenure.
A strong company culture is part of a great retention strategy. This starts as early as in the hiring process, by helping you find the right people that align with your mission and values. From there, employees that feel connected to the culture are more likely to stay.
In a positive company culture, managers share the company’s vision authentically. Managers are supportive, and show gratitude to employees. They help them be problem-solvers and involve them in decision making. They create a safe and comfortable working environment where employees are set up to succeed. And the best part? This strategy only costs an investment of time – and can save you the cost of turnover.
4. CULTIVATE EMPLOYEE ENGAGEMENT.
A connection to your company culture also plays an important part in how engaged your employees are. Engaged employees are connected to their work and their teammates and dedicated to reaching their goals.
“Employee engagement” can feel a little like one of those HR buzzwords. But what does it actually mean to engage employees, especially those frontline and hourly workers who are so hard to retain?
One thing employers can do is simply make sure employees have the technology and resources they need to do their jobs. Employees need to be thoroughly trained on all systems and given the tools they need to be successful.
Additionally, deskless employees and employees in high turnover industries like restaurant and food service, often feel that they have a lack of community. 80% of frontline employees report that they have few connection opportunities at work.
Give employees opportunities to connect with one another through work-sponsored events and resource groups. Having one platform for employees to communicate can be helpful too. Whether it’s digitally, like a workplace communication platform, or physically, like a bulletin board in the break room, give employees a place to leave messages, post event reminders, and connect with their teammates.
5. OFFER WORK-LIFE BALANCE.
You know it, I know it, your employees know it. A poor work-life balance will inevitably lead to burnout, overwhelm, and eventually turnover. Employees need proper breaks, flexibility in scheduling, and paid time off.
If it’s possible for your business, allow employees to have a say in their schedule, or easily be able to swap shifts with other employees. Don’t expect them to work during time off or make them feel bad when they need to take time. Feeling supported and given ample time for life outside of work is a huge win for employees. And this can be a huge retention opportunity that doesn’t cost as much as raises.
CONCLUSION: RAISES AREN’T THE ONLY OPTION
With a tight budget, retaining employees may seem daunting, but there are practical strategies that can effectively tackle turnover. By enhancing benefits, even with low-cost options like flexible time-off or monthly perks, businesses can demonstrate their commitment to their employees’ well-being.
Promoting from within solidifies loyalty, offering career growth opportunities that reduce recruitment costs and foster long-term commitment. Strengthening company culture, ensuring employees feel connected to the organization’s mission, and cultivating engagement all contribute to a positive work environment where employees feel valued and part of a community. Focusing on work-life balance can significantly reduce burnout and turnover. Offering flexibility in scheduling and supporting employees’ personal needs can lead to increased job satisfaction without financial strain.
Ultimately, addressing turnover doesn’t always require more money –it requires a thoughtful approach that prioritizes employee development, engagement, and well-being, creating a workplace where people want to stay and grow.
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2024 USSSA NATIONAL CONFERENCE WRAP-UP: A CELEBRATION OF GROWTH, LEARNING, AND COMMUNITY
The 2024 US Swim School Association (USSSA) National Conference has officially wrapped up after an exciting three days in Las Vegas, NV. Over 500 attendees, including swim school owners, instructors, and exhibitors, gathered to network, share industry knowledge, and gain valuable insights to bring back to their schools. The event provided a unique opportunity for swim professionals to exchange tips, tricks, and strategies that can be implemented with their staff and students, ensuring continued growth and success within their programs.
Each of the 3 days began with an inspiring keynote speaker from outside the Learn-To-Swim industry. We kicked off day one learning through humor and interaction with Dave Davlin about success in it’s simplest form. Day 2 we started our day with Simon Mainwaring and discussed being purposeful and profitable. Day 3 began with an interview with Mori Taheripour about authenticity. These sessions offered valuable insights that attendees could apply both at work and in their personal lives.
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Debbie Sayers teaming up with Keynote Speaker Dave Davlin to bring energy and fun to Day 1 of National Conference.
Each day after the keynotes, participants gathered for breakout sessions that covered a wide range of subjects tailored specifically to the learn-to-swim community. Industry experts and panelists explored everything from the latest trends to innovative strategies for personal and professional growth. Some stand out sessions that attendees left buzzing about were “I Can Swim, What’s Next?” with Kara Cassidy of Florida Swim School; “Culture Catalyst: Igniting Passion and Productivity in Your Team” with Cameron Robbert of Colorado Swim School; “Employee Wellness –Pitfalls & How We Protect Our Team While On Shift” with Kelli Stryker of SwimJim, Inc., and the list goes on!
“Loved [Kara Cassidy’s session]! Definitely expanded my thinking about what we can teach in our building and challenged us!”
“Cameron Robbert is an amazing new speaker! I loved the fresh insight on a continuous problem in the industry. Very relatable. Addressed the issue and how he found it and gave simple yet effective info on how to make a change.”
“[Kelli Stryker] was so passionate and energetic! Great presentation skills. I appreciated the new perspectives and actionable items that I’ll definitely implement in my business.”
Beyond the enriching sessions, attendees enjoyed numerous networking opportunities. From engaging luncheons and receptions to roundtable discussions and an Awards Banquet celebrating the industry’s standout performers.
Throughout the conference, we took the time to recognize individuals who have made significant contributions to both USSSA and the learn-to-swim industry. Their dedication and leadership help drive our mission forward, and we were honored to celebrate their achievements.
OUR 2024 USSSA AWARD WINNERS ARE:
HALL OF FAME INDUCTEE:
Ginny Ferguson
LIFETIME ACHIEVEMENT AWARD:
Jeff Purchin
HUMANITARIAN AWARD:
Tracy Koleber
GUIDING LIGHT AWARD: Nikki Miller
RISING STAR AWARD: Allie Gaines
ED MCHALE EDUCATOR OF THE YEAR:
Angela Wild
ED MCHALE EDUCATOR OF THE YEAR:
Carla Zarifeh
These professionals exemplify the very best of what our industry has to offer, and their recognition aligns perfectly with this month’s theme of Professionalism We look forward to future nominations and can’t wait to see how others in the learn-to-swim community continue to leave their mark on the industry.
“Had a great time! Thank you guys for making my first conference one to remember!”
“We are so very grateful for the effort and care of the office staff and all those who contributed!!! Rock on!! Thank you!!!!”
Looking ahead, our next major event will be the USSSA Spring Workshop on February 19-20 in Sugar Land, TX. This workshop will feature intimate, interactive discussions led by industry experts and will provide dedicated networking opportunities where attendees can share experiences, exchange insights, and build lasting relationships. Whether it’s during a break, over lunch, or in structured activities, participants will have ample opportunities to connect with like-minded professionals and expand their networks.
“So many speakers and session leader were very knowledgeable and great presenters!”
We’re excited for what’s next and can’t wait to see you at the Spring Workshop for another opportunity to learn, grow, and collaborate!
Hall of Fame Inductee: Ginny Ferguson
CALENDAR OF EVENTS
FOR MORE DETAILS, VISIT: USSWIMSCHOOLS.ORG/EVENTS
NOV 16, 2024
INFANT TODDLER EDUCATION WORKSHOP VIRTUAL
NOV 19, 2024
HOW YOU CAN WORK WITH LEGISLATORS WEBINAR. PART 3: ADVOCACY ACTIONS PLANNING FOR 2025 VIRTUAL
DEC 5, 2024
USSSA SMALL SCHOOLS VIRTUAL BRUNCH VIRTUAL
DEC 10, 2024
USSSA HUMAN RESOURCES SEMINAR VIRTUAL
FEB 19 – 20, 2025
SPRING WORKSHOP 2025
SUGAR LAND, TX
THANK YOU ANNUAL SPONSORS
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VORGEE
GREENSPROUTS
PROVEN
CINTAS
CONSTANT CONTACT
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A3
BUILD INDEPENDENCE EARLY IN INFANT AQUATICS
BY LAURIE LAWRENCE WORLD WIDE SWIM SCHOOL
“Independence in the water is key to developing great swimming and water safety skills.”
Building independence in the water is the key to developing great swimming and water safety skills. Encouraging independence in the water allows children to learn their capabilities and limitations thus teaching them a love and respect for the water.
Laurie Lawrence’s swimming and water safety philosophies revolves around building swimming skills progressively according to the children’s growth and development. Children’s capabilities on land will have huge implications on the swimming and water safety skills that can be introduced into the lesson framework.
PARENTAL INVOLVEMENT A MUST!
Parental involvement in the swimming lessons is essential to truly develop great swimming and water safety skills. The parents then become knowledgeable on building swimming and water safety skills in different environments and importantly understand their children’s capabilities in the water.
Furthermore, the individual attention children receive from their parents means they are capable of performing skills independently in the water at a much earlier age.
Laurie Lawrence teaching methodologies recommend parental involvement in the lesson until the age of four. In doing so you will be able to:
1. Educate parents on swimming and water safety skills,
2. Have parents understand their child’s capabilities in the water,
3. Create a safe and secure learning environment,
4. Teach children they must always swim with their parents,
5. Allow maximum practice time in the lesson, and
6. Develop exceptional swimming skills at the earliest possible age.
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ENCOURAGING BABY TO GRIP
One of the first water safety skills to teach the baby is to grip and hold on to the parent’s t-shirt. Parents are encouraged to sink down low in the water, lean back and make a shallow ledge on their chest. Here the baby learns to balance, support themselves and hold their mouth above the water.
ACTIVITY BENEFIT
This activity is designed not only to encourage independence and teach children a respect for the water but helps parents to relax as they interact with their child.
During the early learning stages, the baby will be assisted by the parent. After this skill is mastered the child will display their independence by instinctively gripping the t-shirt after performing underwater floating skills. Furthermore, the baby will show early signs of a respect for the water by not letting go of the parent’s t-shirt even when enticed by floating toys.
EXPLORING SHALLOW WATER
Pool design and baby’s growth and development will determine the suitability of shallow water exploration activities. However, giving baby an opportunity simply balance, then sit and finally crawl in shallow water is vital to teach them the difference between deep and shallow. By having an understanding of deep and shallow water the child will learn their limitations, boundaries and eventually gain a respect for the water.
TEACHING TIP
Importantly this shallow water exploration allows children to gain independence and mobility in the water under strict adult supervision.
The learning of skills like sitting, crawling and pulling up on the ledge will also lead to the development of other important swimming and water safety skills.
The parent will observe the child perform independent skills like floating to and from and ledge and notice signs that the child is learning a respect for the water by not attempting to reach toys in deep water or venturing off the ledge without a cue. Exploring shallow water is also particularly useful when introducing a timid toddler to the water.
“In order for children to relax they need to be in control and this shallow water play provides an ideal learning environment.”
TEACHING SAFETY TURNS
Teaching children to turn underwater and return to the safety of either a parent, ledge or side of the pool is a fantastic milestone in their swimming and water safety ability. The previously learnt skills during gripping and shallow water exploration will be extremely beneficial when learning turning skills. The child will instinctively have the understanding and ability to independently pull themselves to safety.
As a swimming teacher and parent, I understand no child is drown proof. However, turning skills offer a chance for children if the other barriers like pool fencing or supervision are compromised.
TEACHING TIP
Turning involves vertical submersions underwater. For this reason, turning skills should only be introduced once children display good breath control and horizontal floating patterns are established and mastered.
“It is important to remember that all swimming and water safety skills should follow a progressive, simple, building-block approach to allow independent mastery of swimming skills.”
First, turns are conducted to the parent, then progress to a shallow water ledge and finally are mastered to the side of the pool where children can climb out.
While there are many types of turning activities, they all follow the same progressive teaching and learning system of:
Step 1. Full assisted turn
Step 2. Half unassisted turn
Step 3. Full unassisted turn
BACK FLOATING
Back floating success is greatly affected by children’s growth and development. Before baby can sit up, they will thoroughly enjoy floating on their back with gentle assistance from the parent. Interestingly once children learn to sit up and become mobile on land the less, they enjoy back floating activities. While there are exceptions to this rule it seems most children follow this developmental aversion to back floating.
Somewhere close to 2 years of age children seem to accept back floating activities more readily. However, in my experience by this time children are already capable of and enjoy performing other independent swimming and water safety skills.
“It is my belief that back floating should be encouraged but never forced. No child should be subjected to force or trauma when learning to swim.”
There are many activities that swimming teachers can use to encourage voluntary back floating attempts. It is also important to keep in mind that this aversion to back floating is a temporary situation and with patience, encouragement and time, children will master this water safety skill happily and independently.
IMPORTANT REMINDERS
In summary, the best swimming and water safety programs revolve around building swimming skills progressively according to the children’s growth and development. From here we are able to build independence in the water which is the key to developing great swimming and water safety skills.
Building independence under strict adult supervision will teach children their capabilities and limitations in the water. It is equally important that parents understand their child’s capabilities in the water. For this reason, parental involvement in the swimming lesson should be encouraged.
Parental involvement in the swimming lesson has a number of benefits. It allows for the education of parents, a safe and secure learning environment, maximum practice time in the lesson and the development of exceptional swimming and water safety skills.
To get more teaching tips from Laurie visit https://worldwideswimschool.com/ swim-schools/USSSA/
2025 USSSA MENTOR/MENTEE PROGRAM DEDICATED TO JAN THOMAS
BY JEFF PURCHIN
After this year’s very successful Mentor/ Mentee Program we are bringing it back for 2025. We are dedicating our program to one of the most amazing and influential swim school owners of our industry, Jan Thomas!
Jan from the beginning of our association, has been a huge mentor to so many of us. Jan is, rightfully so, in the USSSA Hall of Fame! We’re excited to share that Jan will be on one of our upcoming calls. She’ll be sharing her incredible story, and you’ll have the chance to ask her anything you’d like. This is a big deal for all of us! We urge you to sign up for this great program. Not only will you be making a connection with a mentor or mentee, you will also learn from so many others in our industry. Look out for future information to sign up for this great program.
Karen Clay and Jeff Purchin will again lead this program and are looking forward to starting early in the new year.
NEW MEMBER LIST
AQUAFIN SWIM SCHOOL
Rodion Davelaar Orange City, FL
MICHAEL SELLECCHIA
Michael Sellecchia Larchmont, NY
SQUID SQUAD
Antoinette Collier Littleton, CO
MAKING WAVE SWIMMING
Emilee Workman Rigby, ID
WATER OTTERS SWIM SCHOOL
Jennifer Golde Winnetka, CA
MANTA SWIM ACADEMY
Shawna Campbell Conroe, TX
YMCA OF VA’S BLUE RIDGE
Rob Lough Daleville, VA
MAC’S SWIM
Maria Grindey Clearwater, FL
ALLATOONA ISR SWIM
Michele Doss Woodstock, GA
SWIMMING FISHIES SWIM SCHOOL
Preston Bakic Argyle, TX
BUBBLE UP SWIM SCHOOL
Alia Syed Fountain Valley, CA
SWIM DYNAMIC.LLC
Sarah Swartz Lakeland, FL
PLUNGE MISSION BEACH
Spencer Meinburg San Diego, CA
SWIM PRO
Xander Peck
Redwood City, CA
ELEVATE YOUTH DEVELOPMENT
David Rubenstein Cambridge, MA
SWIMFIT
Traci Callender Houston, TX
SEVEN OCEANS LLC
Nicole Ringelberg Woodstock, GA
ELEVATE PROFESSIONALISM WITH CFSI
BY CARRIE DEMONT
DEMONT FAMILY SWIM SCHOOL
Did you know that at least 100 people, from USSSA member swim schools across the country, volunteered their time to help create the Certified Fundamental Swim Instructor course and certification (CFSI)? These professionals came together to highlight basic best practices and set standards.
The best and the brightest in our industry volunteered thousands of hours and have prioritized necessary knowledge in the areas of:
• Swim School Health & Safety;
• Student Health & Safety;
• Instructor Health & Safety;
• Instructor Standards;
• Preschool, Elementary, Teen & Adult Instruction;
• Working with children who have Special Abilities.
This process has taken years, and we are excited to announce that we are finally out of the “beta phase” and the certification is ready to go!!
Once applicants have successfully met all the qualifications and requirements for the CFSI credential, their name will be included in a public list of Certified Fundamental Swim Instructors and will be valid for 3 years. (A shout out to Nitro Swim School! They are leading the way with getting their instructors certified!)
By being forward thinking and creating this certification, USSSA has demonstrated its commitment to safety, professionalism, and high standards, positioning itself as a leader rather than waiting for external regulation to occur.
Part of the need to create this certification was based on being proactive with legislation. By proactively addressing safety and quality concerns, the industry can potentially reduce the likelihood of stringent, possibly burdensome legislation being passed. Not if, but when all states start requiring national certifications, this will be a strong alternative to Red Cross Certification. Organizations and instructors sier transition, avoiding the disruption that could come with rushed compliance.
In addition to having a certification accepted by state legislation, here are some other important reasons for having your people CFSI ready:
1. A SEAL OF APPROVAL:
Certifications are like a badge of trust. They show that a professional or company has met specific standards in knowledge, skills, and ethics, all backed by a recognized authority.
2. HIGHER QUALITY AND CONSISTENCY:
An industry-standard certification ensures that all instructors meet a minimum level of competency, leading to more consistent instruction and improving overall quality across different schools and programs.
3. FUELING INDUSTRY GROWTH:
Certifications don’t just benefit individuals—they fuel entire industries. When professionals pursue certifications, they keep the industry moving forward by staying current with the latest trends and technology.
4. BUILDING CREDIBILITY:
Parents/clients will have greater trust in certified instructors, knowing they have been vetted and trained. They may be more likely to choose businesses with certified professionals because it shows a commitment to excellence, quality, continuous improvement and ongoing education.
5. COMPETITIVE ADVANTAGE:
Early adopters of certification can market their programs as being ahead of the curve, attracting more clients who prioritize safety and professionalism for their children or themselves.
6. ENHANCED SAFETY:
A standardized certification program can include essential safety protocols, ensuring that instructors are well-versed in emergency response and risk management, ultimately reducing the likelihood of accidents or incidents.
7. BOOSTING EMPLOYEE CONFIDENCE AND RETENTION:
When employees earn national certifications, it builds their confidence, which often leads to greater job satisfaction and loyalty. That boost can help elevate the entire business!
In today’s fast-paced business world, certifications can really make a difference! They help industries raise their standards and enhance quality, while also giving businesses and professionals within them a competitive edge.
CELEBRATING EXCELLENCE: USSSA CERTIFIED FUNDAMENTAL SWIM INSTRUCTORS
We are excited to celebrate the achievements of those who have recently become Certified Fundamental Swim Instructors! Passing the CFSI exam is a significant accomplishment, reflecting your expertise and dedication as swim instruction professionals. We are proud to have you in our community and look forward to your continued contributions and commitment to excellence in swim education!
AUDREY ALLEN
Nitro Swimming
Bee Cave, TX
AMELEIA ALLRED
Nitro Swimming
Bee Cave,TX
KELLY ASHBAUGH
Nitro Swimming
Bee Cave,TX
KIMBERLY AUXIER
Fast Track Swimming Cypress, TX
JUSTIN BALARBAR
Nitro Swimming
Bee Cave, TX
LAUREN BENTON
Nitro Swimming
Bee Cave, TX
MIA BUCARO
YMCA of Coastal Georgia Savannah, GA
MORGANNE BYRNES
Aqua Pros Swim School Inc.
San Diego, CA
WYLAN CARY
Nitro Swimming
Bee Cave, TX
JUD CARY
Nitro Swimming
Bee Cave, TX
JESSI CORTES
Aqua Duks Swim School Anaheim, CA
EVAN COUPAR
Nitro Swimming
Bee Cave, TX
CARRIE DEMONT
DeMont Family Swim School Tuscon, AZ
NAOMI DOBSON
Nitro Swimming
Bee Cave, TX
DANIESE ENGEL
Lori’s H2O Skills Milford, OH
ALLIE FAY
Salem Swim School Salem, OR
MEGHAN FESTERLING
DeMont Family Swim School Tuscon, AZ
KYLE FINNIE
Nitro Swimming
Bee Cave, TX
SOPHIA FRANGENBERG
Nitro Swimming
Bee Cave, TX
EVAN GREEN
Nitro Swimming
Bee Cave, TX
MORGAN GRIFFITH
Nitro Swimming
Bee Cave, TX
TANNER HADDEN
Nitro Swimming
Bee Cave, TX
ANNABEL HONOR-LISSI
Kick ‘n’ Glide Swim School Cedar Lake, TX
ABBEY JOHNSON
DeMont Family Swim School Tuscon, AZ
KYE MCDONALD
Nitro Swimming
Bee Cave, TX
BRITTANY MOOG
Bitty Bubbles Swim School Panama City, FL
WYATT MOYE
Nitro Swimming Bee Cave, TX
AMARA NEITZKE
Wisconsin Swim Academy Appleton, WI
KELLIE PARKSION
Salem Swim School Salem, OR
CHRISTY PERRY
Salem Swim School Salem, OR
KRISTIN PHARR
Chicago Swim School
Arlington Heights, IL
CRISTI SANTIAGO
DeMont Family Swim School Tuscon, AZ
EMILY SEIGERMAN
Nitro Swimming
Bee Cave, TX
MAX STALLONE
Nitro Swimming Bee Cave, TX
BONNIE STROHMEYER
Nitro Swimming
Bee Cave, TX
ROBERT WEISS
Nitro Swimming Bee Cave, TX
NICOLE WILLIAMS
Wisconsin Swim Academy Appleton, WI
SARAH WOLLNEY
Nitro Swimming
Bee Cave, TX
AMELIA ZELLER
Bitty Bubbles Swim School
Panama City, FL
TRAVIS ZINZER
Nitro Swimming
Bee Cave, TX
LIST OF ADVERTISERS
3rd Level | p21
A3 Kids | p7
Aqua Mentor | p27
Byline bank | p12
Career Plug | p14
CES | p37
Counsilman-Hunsaker | p17
Cressi | p2
EOS | p33
FINIS | Inside Front Cover
Green Sprouts | p10
HINGE | p18
iClass Pro | p22
IPU | p24
Jackrabbit Swim | p28
Neptune Benson | p11
Paddock | p36
Proven | p37
Risk Management | p35
Splash About | p4
TeamUnify | p41
Tri Swim | p40
Vorgee | p40
Worldwide Swim | p34
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GETTING TO KNOW YOUR BOARD OF DIRECTORS
Can you share an experience or challenge you’ve faced in your professional career that has significantly shaped your approach to leadership and decisionmaking on this board?
Based on my experience, when there is a lack of trust, a leader cannot truly lead. Knowing this, my approach to leadership is to trust someone until given a reason not to trust them. I also tend to err on the side of heavy communication to try to alleviate any misunderstandings that could lead to mistrust.
LISA ZARDA
USSSA
IN A PREVIOUS ROLE, I WORKED UNDER A BOSS WHO MADE DECISIONS THAT I STRONGLY DISAGREED WITH, PARTICULARLY WHEN IT CAME TO PRIORITIZING SHORT TERM GAINS OVER THE COMPANY’S BEST INTERESTS AND PUNISHING EMPLOYEES TO PUSH THEM OUT WITHOUT HAVING TO PAY UNEMPLOYMENT.
This experience taught me the importance of fairness, transparency, and empathy in decision making. On the other hand, I had a mentor who exemplified thoughtful and balanced leadership. His approach often comes to mind when I face tough decisions. I now strive to make choices that serve the best interest of everyone involved, even when it requires having difficult conversations upfront. I believe this proactive approach leads to better, long term outcomes for everyone involved.
BUFFY FOLISE
CHICAGO SWIM SCHOOL
I have gained valuable insights from past experiences on the Easter Seals & Salvation Army Advisory Boards.
Understanding the leadership characteristics of those who have come before me is indeed essential for effective leadership and shapes my approach. I have learned that an emphasis on selfless commitment and integrity is crucial, as these traits foster trust and collaboration.
My past experience has taught me to focus on a shared vision while actively listening to members to ensure that everyone feels heard and valued. This approach not only strengthens relationships but also aligns decisions with the core values of this association. By considering the collective benefit when making decisions, my intention is to reinforce a culture of inclusivity and support. It is an honor and privilege to serve on this Board to build a strong, values-driven leadership framework for this association.
DEBBIE SAYERS
DOLFUN SWIM ACADEMY
ONE CHALLENGE THAT HAS SIGNIFICANTLY SHAPED MY APPROACH TO LEADERSHIP AND DECISION-MAKING IS DEALING WITH IMPOSTER SYNDROME.
Although I had heard the term before, I never truly understood its impact until I realized I was experiencing it myself. As a leader, I’ve always seen the role as an opportunity to create change, amplify voices, and most importantly, coach and develop future leaders. However, imposter syndrome can make you question your own abilities, second-guess decisions, or hold back from voicing your opinions.
For me, this challenge has been a turning point. Rather than letting it undermine my confidence, I’ve chosen to embrace it. I’ve learned to lean into these feelings and use them to become a better, more empathetic leader. Through conversations with other women in business, I’ve discovered that many share the same experience. This shared understanding has reinforced the importance of openly discussing imposter syndrome and supporting one another in overcoming it. It’s a constant work in progress, but it has made me more self-aware and intentional in how I lead and mentor others.
MELISSA MCGARVEY BRITISH SWIM SCHOOLS
WE’RE EXCITED TO ANNOUNCE OUR TWO NEWEST DIRECTORS, SUSIE VAN EKEREN AND MICHA SEAL, WHO WERE RECENTLY ELECTED AND SWORN IN AT THE USSSA NATIONAL CONFERENCE IN LAS VEGAS, NV. WE’RE THRILLED TO HAVE YOU JOIN THE BOARD OF DIRECTORS AND LOOK FORWARD TO THE NEW IDEAS AND ENERGY YOU’LL BRING. YOUR ADDITION TO THE TEAM WILL HELP US CONTINUE THE GREAT WORK WE’VE BEEN DOING. WELCOME ABOARD!
I COACHED DIV. 1 COLLEGE SOCCER FOR FOUR YEARS. THIS JOB IMPACTED MY EXPERIENCE IN LEADERSHIP AND DECISION MAKING.
I had a wonderful head coach through my playing and coaching years who led with relationships first. He was empathetic, kind, and dedicated to creating a fun experience while having high expectations and requiring respect and hard work. I believe in setting goals and creating the plan to make that happen as a team. In sports, I can not express the importance of “sub or bench” players. Each player is an essential part of every team; they can bring you up or bring you down. It is paramount that each player feels the importance of their role. This experience allows me to help in defining the goals and focuses for the Association, create a plan of execution, while bringing people together.
ANN MARIE SUNDERHAUS HUBBARD FAMILY SWIM SCHOOL
AS I AM JUST ENTERING THE BOD POSITION, I HAVE NOT BEEN IN A POSITION TO MAKE ANY DECISIONS OR BE A PART OF CREATING ANY GOALS FOR THIS ROLE YET, BUT, AS A SWIM SCHOOL OWNER AND COACH FOR 20 YEARS, I HAVE EXPERIENCED MANY CHALLENGES.
One Key experience was when I realized the growth of my swim school required hiring and managing other coaches, which led to new challenges in maintaining the high standards I had set for both teaching and customer service. This experience shaped me by teaching me the importance of empowering others while ensuring consistent training. I had to shift from being hands-on with all students to trusting my staff to deliver while still holding them accountable. This was a great start to learning clear communication, setting expectations, and creating a strong team culture focused on quality and safety.
SUSIE VAN EKEREN WISCONSIN SWIM ACADEMY
The
most important lesson learned that has shaped my approach to leadership is to be curious, ask questions, focus on who you serve, focus on the outcome, and ultimately make a decision based on what is best for the business.
ROSE CHOLEWINSKI SWIMAMERICA
– DAVIS
NEW JERSEY SWIM SAFETY ALLIANCE BACKS THREE KEY BILLS TO IMPROVE WATER SAFETY EDUCATION AND AWARENESS
NJ Swim Safety Alliance actively supports 3 new bills introduced by NJ Assemblywoman Alixon Collazos-Gill.
NJ Swim Safety Alliance actively supports 3 new bills introduced by NJ Assemblywoman Alixon Collazos-Gill. While the bill numbers and sponsors have changed, this is the same essential legislation NJSSA has been advocating for all year. We are thrilled to see bipartisan support for this package. Please join us in speaking to your legislators about these bills.
A-4753 Would require the NJDOH to make an informational video on water safety available in all hospitals and birthing facilities. A-4763 requires the New Jersey Department of Education (NJDOE) to develop and distribute educational fact sheets explaining how parents and guardians can reduce their child’s risk of injury or drowning. It would also require school districts to establish a list of locations that provide appropriate lessons (including those that are free or at a reduced price.
A-4762 Would designate May of each year as Water Safety Month. This would also provide school districts with resources for holding Water Safety Presentations and educational activities in grades K-5.
To get involved or learn more email the New Jersey Swim Safety Alliance at info@njswimsa.org.
USSSA
Bringing passionate people together to share & inspire each other
Supporting better, safer swim school business.
NEW PRESCHOOL COURSE
69 Registrations this Quarter
Moved forward on many areas but due to a vendor and rocks that need to be written better we ended at 20%
CORE VALUES
Let’s celebrate our members living our core values!
Safety First and Always
Brave Waves Swim School celebrated Lifeguard Appreciation Day with Wall of Love
Building Relationships
Little Flippers Swim School hosted a back to school ice cream social!
Life Long Learners
27 industry experts will share their expertise at our National Conference
Professionalism
USSSA ED published in the Chicago Tribune on the dangers of floaties.
Implement a marketing strategy to increase new membership
Establish legislative priorities & create model legislation
Committee alignment with 3 year picture Document & approve two core processes.
App launched with 500 users
PR campaign established to position USSSA as experts
Increase completion of CFSI & Preschool Courses by 50%
3 YEAR PICTURE
Our vision for the future
Bulk Purchasing
USSSA CERTIFIED FUNDAMENTAL SWIM INSTRUCTOR
The perfect certification for your entire staff!
SCAN TO BUY CERTIFICATION IN BULK:
Crafted to provide essential fundamentals while allowing flexibility for your unique curriculum! Included courses: Fundamental Swim Instructor Online Training, Infant Toddler, & Play with Purpose.
BULK PRICING:
10+ Certifications: $99 each
50+ Certifications: $88 each
100+ Certifications: $66 each
500+ Certifications: $55 each
(Regular Price: $110 each)
PRESCHOOL INSTRUCTOR COURSE
A world class learn to swim course for instructors that teach preschool children, ages 3-5. This course includes the topics of Introduction to Preschool Instruction, Science of Swimming, Preschool Skills, Preschool Safety, and Purposeful Play.
BULK PRICING:
5+ courses: $40 each
20+ courses $35 each
(Regular Price: $45 each)
SCAN TO BUY PRESCHOOL INSTRUCTOR COURSE IN BULK:
