2025 USSSA Sponsorship Program

2025

USSSA SPONSORSHIP PROGRAM

CONTENTS 03 OUR STORY

04 OUR REACH

05 OUR 2024 EVENTS

06 OUR SPONSORSHIP LEVELS

07 OUR POINT’S ALLOCATION PROGRAM

09 OUR SPONSORSHIP DETAILS

13 OUR AGREEMENT

OUR STORY Our Mission: The United States Swim School Association believes in the importance of life-long water safety, equipping individuals of all ages with the necessary skills and knowledge to thrive in aquatic environments. We bring together passionate people to share and inspire one another in support of better, safer swim school businesses.

For more than 35 years, the United States Swim School Association has grown to become the experts in learn to swim and we are proud to now represent all learn to swim programs, from private swim schools businesses to city aquatic departments, all have a place in the USSSA.

Who We Serve: USSSA represents over 720 swim schools from the US and around the world, who teach over 20 million swim lessons per a year. We are a swim school business focused network of decision makers.

This group has a loyalty-based relationship culture and sponsoring with us offers exponential sales opportunities.

USSSA Members Sell Nearly $220 Million Retail Sales to swim families

USSSA Members Employ Over 40,000

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OUR REACH: We offer multiple opportunities to reach your target audience. We have a quarterly magazine, Ready, Set, Swim now fully digital. We send out a monthly e-newsletter full of essential association news and informative articles as well as a quarterly e-news for instructors titled Ready, Set, Teach. We are active on Facebook and Instagram and also have a blog on our website.

61% E-News Open Rate

Swimming skills are essential for everyone, even if you don’t own a pool or live near water. Find swim lessons near you.

967

4.8K

Annual Visits to Sponsor Page

Facebook Followers

Average of 1 min. 28 seconds on page

69% Women, 31% Men

4,030

1.3K

TOTAL CONTACTS

Instagram Followers 70.4% Women, 29.6% Men

TOP POSTS

As the summer heats up, be sure to secure your kiddie pool and drain after each use!

Dive A l w a yinto s w a tour c h klatest i d s a r oblog u n d wabout ater. #them oreyouknow # w a t eDiscover r s a f e t y # s uwhy mmerfun swimming safely!

floaties might not be as safe as you think and learn about alternatives...

1

2

5,479

2,325

Facebook Post Reach

Facebook Post Reach Page 4

OUR 2025 EVENTS: USSSA Spring Workshop 2025 USSSA Round Up February 19-20, 2025 Houston Marriott Sugar Land Sugar Land, TX

Who Attends: Estimate 130 swim school owners, managers, and instructors from the US, includes two days of designated expo hours with multiple opportunities to engage with an intimate group of attendees.

Other 3%

Director 22%

Intructor 4%

Owner 47%

Manager 24%

USSSA National Conference 2025 September 28 - 30, 2025 Sheraton Phoenix Downtown Phoenix, AZ

Who Attends: Estimate 350+ swim school owners and managers from US and around the world, includes three days of designated expo hours with multiple opportunities to engage with attendees.

Supervisor Director 5% 16% Instructor 6%

Owner 40%

Marketing 1%

Manager 30%

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OUR SPONSORSHIP LEVELS CHAMPION

$12,600

USSSA National Conference 2025

Marketing & Advertising Throughout The Year

Vendor exhibitor booth

Full Page ads in quarterly magazine, Ready, Set, Swim

Hosted Table for Exhibitor meals *

Listing on usswimschools.org *

Listing on conference app as an annual sponsor & recognition from main stage *

Listing in annual member benefits email to full membership * Opportunity to provide introductory content for welcome email to new members *

Opportunity to include item in volunteer goodie bag * signage * Logo on National Conference

One informative email shared in one issue of enews *

30 Second commercial played during conference *

One social media post highlighting sponsor *

Lunch with USSSA Board of Directors at National Conference *

1 Custom email blast to USSSA members with sponsor content *

2 Representative invitations to attend Committee Member reception at National Conference *

Additional Benefit 24 Sponsor points to be allocated at your discretion

SUPPORTER USSSA National Conference 2025 Vendor Exhibitor booth

$7,560 Marketing & Advertising Throughout The Year Full Page ads in quarterly magazine, Ready, Set, Swim

Hosted Table for for Exhibitor meals *

Listing on usswimschools.org *

Listing on conference app as an annual sponsor & recognition from main stage *

Listing in annual member benefits email to full membership *

Logo on National Conference signage *

Opportunity to provide introductory content for welcome email to new members *

Opportunity to include item in volunteer goodie bag *

One informative email shared in one issue of enews *

30 Second commercial played during conference *

One social media post highlighting sponsor * Additional Benefit 12 Sponsor points to be allocated at your discretion

FRIEND

$5,880

USSSA National Conference 2025

Marketing & Advertising Throughout The Year

Vendor Exhibitor booth

1/2 Page ad in quarterly magazine, Ready, Set, Swim

Hosted Table for for Exhibitor meals* Listing on conference app as an annual sponsor & recognition from main stage*

Listing on usswimschools.org *

Opportunity to include item in volunteer goodie bag * Logo on National Conference signage*

Listing in annual member benefits email to full membership* Opportunity to provide introductory content for welcome email to new members* One informative email shared in one issue of enews* One social media post highlighting sponsor* Additional Benefit 6 Sponsor points to be allocated at your discretion

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OUR POINTS ALLOCATION PROGRAM ADVERTISING OPPORTUNITY

POINT VALUE

USSSA Swim Membership App Sponsor | limit 2

5

Upgrade ALL 4 ads in Ready, Set, Swim to full page ads | unlimited

3

One Ad in one e-news - 1200 x 600 px | limit 12

3

One Ad in One TEACH e-news - 1200 x 600 px | limit 4

3

One Ad in Events eblast - 1200 x 600 px | limit 24

3

One Medium Ad on Find a School webpage - 300 x 250 px | limit 2

3

One Medium Ad on Events webpage - 300 x 250 px | limit 2

3

MARKETING & EDUCATION OPPORTUNITY

POINT VALUE

Water Safety Month Named Sponsor | Limit 1

74

Public Service Announcement Video & Social Media Campaign | Limit 1

7

One Conference Registration Scholarship, give the gift of education | unlimited

4

Educational Webinar presented by Sponsor expert | limit 6

5

Quarterly List of New Members* | unlimited

4

*Want to collaborate? In exchange for your learn to swim customer contact list, you will receive our list and 4 pts credit.

SPRING WORKSHOP 2025 OPPORTUNITY

POINT VALUE

Spring Exhibitor Table | limit 24

5

Spring Keynote Sponosr, Spring Keynote Sponsor, includes 2 minutes stage time | limit2 2min stage time

6

Spring Reception Sponsor, stage time recognition | limit 2

6

One1Conference Registration Scholarship, give the gift of education Spring Speaker Gifts| limit

3

Spring Attendee Notebook| limit 1

6

Spring New Member Breakfast | limit 1

4

Spring Attendee Lounge | limit 1

5

Spring USSSA App Sponsor| limit 2

4

Spring Coffee Break Sponsor | limit 2

6

Spring PM Break Sponsor| limit 2

7

Spring Bus Sponsor for In-Water Session TransportationB | limit 1

5

Noteworthy: Selections are first come, first serve. Additional points can be added to your package: $400 for 2 points | $700 for 4 points | $1,000 for 6 points

Please reference pages 9-12 for sponsorship details.

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OUR POINTS ALLOCATION PROGRAM National Conference 2025 OPPORTUNITY

POINT VALUE

National Keynote, Includes Meet & Greet with Keynote | limit 3

10

National Awards Reception Sponsor Includes Step & Repeat, Entertainment & Stage Time | limit 1

17

National BOD & Committee Member Lunch, Includes Presentation at Lunch | limit 1

12

National Reception Sponsor | limit 2

8

National Conference App, App Download Email and Push Notification | Limit 2

4

National New Owner Member Event, Includes Pre-Conference Virtual Meet Up | limit 1

4

National Two Awards Banquet Tickets | Unlimited

2

National Attendee Lounge | limit 1

5

National 14 Additional Drink Tickets for Conference Reception | limit 15

1

National Speaker Gifts | limit 1

4

Upgrade Exhibitor Space additional table | limit 4 National Upgrade Exhibitor Space with Additional Tablewith | limit 4

5

National Lunch Co-Sponsor, Two Minute Stage Time | Limit 4

5

National Coffee Break Sponsor | limit 2

12

National Brand the Lanyards | limit 1

9

Noteworthy: Selections are first come, first serve. Additional points can be added to your package: $400 for 2 points | $700 for 4 points | $1,000 for 6 points

Please reference pages 9-12 for sponsorship details. *EXCLUSIVE ENGAGEMENT OPPORTUNITIES |SPONSORS ONLY USSSA is thrilled to offer your business branding and marketing prospects in 2025, aimed at expanding your reach. Our extensive program is designed to promote your company throughout the year, helping you to connect with a broader audience and foster new and existing business relationships. Join us on this journey of growth and development!

Please note that our sponsorship opportunities are exclusively available to businesses with a sponsor agreement at either the Friend, Supporter, or Champion level. Exhibitors, do not have access to this exclusive program. They do have the chance to showcase their products or services workshops and/or conferences, at an increased exhibiting fee, receive an attendees list, NOT a USSSA member list, and the chance to advertise in the USSSA Ready, Set, Swim magazine.

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OUR SPONSORSHIP DETAILS ADVERTISING

Ready, Set, Swim Quarterly Magazine - https://issuu.com/usswim

Electronically distributed to over 1,790, via email blast, monthly e-news, as well as available for viewing on Issuu. Includes articles helpful to running a learn to swim business as well as articles on best practices in teaching swimming. | Half page and full page ads available.

USSSA Monthly E-News - sample: https://conta.cc/3Yj10nR Electronically distributed to over 615 with a consistent open rate of 58%. This e-newsletter is full of the latest association news and events, as well as news from around the industry. The monthly publication also includes articles on leadership and motivation as well as articles from our sponsors. | One ad available per issue.

USSSA Quarterly Ready, Set, Teach - sample: https://conta.cc/3AnYu5F Electronically distributed to over 2,000. This e-newsletter has information for employees as well as best practices in learn to swim instruction. | One ad available per issue.

Ad on our Website With over 7,100 page views a year, our Find a School page is a way to advertise to the public. Your ad will appear on this page of our website. Our events page is our second most popular page with the target audience of our members registering for events. Your ad will appear on the side bar.

MARKETING & EDUCATION Water Safety Month Title Sponsor A nationwide campaign designed to promote the importance of learning to swim. Campaign to include marketing materials for members as well as a month-long social media series on drowning prevention and encouraging the community to sign up for swim lessons and learn about other layers of protection. Sponsorship would include recognition and promotion of the sponsor on marketing materials and social media in conjunction with the campaign.

Public Service Announcement Video & Social Media Campaign A new video will be created as a free resource for members, highlighting the importance of learning to swim as a lifelong skill and a safer activity for children to participate in. Sponsorship would include recognition and promotion of the sponsor within the video as well as social media campaign with the opportunity to cross promote.

One Conference Registration Scholarship Give the gift of education to a swim school owner. Travel can be expensive and giving away a conference registration could be the difference in getting a swim school owner to the conference to experience all the education and networking we have to offer. Creating a lasting impression, a loyal customer and a stronger swim school owner with this sponsorship.

Educational Webinar Presented by Sponsor Expert This is a great opportunity to showcase your company as an industry expert. You provide the presenter to offer an educational program that provides members with tangible take-aways. Includes listing as webinar sponsor in all promotion, introduction of the topic and expert presenter you provide as well as the list of webinar registrations for your direct follow-up.

Quarterly List of New Members Select this opportunity and receive the contact list of new members on a quarterly basis.

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OUR SPONSORSHIP DETAILS CONTINUED Spring Workshop 2025 Spring Exhibitor Table Join swim school owners, managers and teachers for two days of education and relationship building. An intimate setting allows you to connect on a more personal level.

Spring Keynote Sponsor As a sponsor you will be highlighted in the schedule and introduce the keynote, with a 2-minute presentation on your company and have the opportunity for a meet and greet with the keynote.

Spring Reception Sponsor Host one of our receptions. Drink tickets have your logo on them, and you receive 15 additional tickets to pass out to your customers at the conference and a Recognition as a reception sponsor mentioned from the main stage.

Spring Attendee Notebook Custom Notebook including Logo alongside "USSSA." Distributed to all attendees at registration.

Spring New Member Breakfast We love our new owner members! Their first workshop is our opportunity to welcome them and show them what membership and connections within the association are all about. As a sponsor of this event, you will be invited to participate in the new owner member breakfast and give a short introduction of your company. Included is our virtual pre-conference meet up for these new owner members to connect before they arrive at the workshop.

Spring Attendee Lounge When at the workshop sometimes you just need a quiet place to check in on your business or have a quick meeting with a fellow swim school owner. The attendee lounge gives the opportunity to do just that and gives the sponsor the opportunity to host a useful venue, provide demos, as well as a second touch point from your booth. Sponsorship includes signage, limited furniture, and table set up in lounge. You have the opportunity to further enhance the lounge with food and beverage for an additional cost.

Spring USSSA App Sponsor Boost your brand's visibility by becoming a Spring sponsor on the USSSA app. Engage directly with a targeted audience of swim school professionals through custom branding, exclusive offers, and prominent placement within the app.

Spring Coffee Break Sponsor Get your brand out to attendees and speakers while they take a break. Sponsor the coffee break. Your logo will be prominently displayed at the coffee table and receive recognition from main stage and agenda.

Spring PM Break Sponsor This sponsorship provides the opportunity to for your company to be the official sponsor of the afternoon break. Your logo will be prominently displayed at the snack table and receive recognition from main stage and agenda.

Spring Bus Sponsor for In-Water Transportation Drive your brand's impact by sponsoring bus transportation for in-water training sessions at the USSSA Spring events.

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OUR SPONSORSHIP DETAILS CONTINUED National Conference 2025 National Keynote Sponsor As a sponsor you will be highlighted in the schedule and introduce the keynote, with a 2-minute presentation on your company and have the opportunity for a meet and greet with the keynote.

National Awards Reception Sponsor, Includes Step & Repeat, Entertainment & Tickets to Event.

Our awards program is one of the highlights of the National Conference where we take time to celebrate great leaders and contributors in our industry. This exclusive sponsorship includes step & repeat and entrainment as well as two tickets to the awards dinner, signage, recognition as the entertainment sponsor and brief stage time to kick off the event. As a sponsor you get to be part of creating memorable moments.

National BOD & Committee Member Lunch, Includes Presentation at Lunch Our volunteers are what move our association forward and at the conference we like to take some time to recognize them for their efforts. As a sponsor you will be invited to this lunch and given the opportunity to briefly introduce yourself and your company to these engaged industry leaders and influencers.

National Reception Sponsor Host one of our receptions. Drink tickets have your logo on them, and you receive additional tickets to pass out to your customers at the conference and a Recognition as a reception sponsor mentioned from the main stage.

National Conference App Our conference app has been a smashing success offering up opportunities for attendees and exhibitors alike to enhance their networking, asking questions and setting up meet ups. As the conference app sponsor your logo would be included in the download instructional email, welcome screen seen by all using the app, and includes a push notification.

National New Owner Member Event, Includes Pre-Conference Virtual Meet Up We love our new owner members! Their first conference is our opportunity to welcome them and show them what membership and connections within the association are all about. As a sponsor of this event, you will be invited to participate in the new owner member breakfast and give a short introduction of your company. Included is our virtual pre-conference meet up for these new owner members to connect before they arrive in Orlando. As the sponsor you would participate in this virtual event as well.

National Attendee Lounge When at the conference sometimes you just need a quiet place to check in on your business or have a quick meeting with a fellow swim school owner. The attendee lounge gives the opportunity to do just that and gives the sponsor the opportunity to host a useful venue, provide demos, as well as a second touch point from your booth. Sponsorship includes signage, limited furniture set up in lounge and app push notification. You have the opportunity to further enhance the lounge with food and beverage for an additional cost.

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OUR SPONSORSHIP DETAILS CONTINUED National Conference 2025 Continued National Two Awards Banquet Tickets Our awards program is one of the highlights of the National Conference where we take time to celebrate great leaders and contributors in our industry. Select this item to receive two tickets to join attendees at the Awards Banquet.

National Speaker Gifts We couldn't do these events without our speakers. We like to show our appreciation with a token of thanks. As a sponsor we would recognize your support from the main stage as we present these gifts and with your logo included. Exact gift is TBD. National Upgrade Exhibitor Space with Additional Table For those that have a wide range of items to display, an upgraded space with additional table is for you.

National Lunch Co-Sponsor, Two Minute Stage Time Help us host a relationship building event during the conference. People like to do business with people they know and like. Lunch co-sponsorship includes special recognition and signage during the lunch as well as the opportunity of 5 min to address all attendees on stage at during a general session.

National 14 Additional Drink Tickets for Conference Reception Who doesn't love a free drink!?! Sponsors can purchase additional drink tickets to provide to onsite staff or give away at their booth to new and existing customers.

National Brand the Lanyards This exclusive feature puts your brand around the neck of every attendee at the event - even your competitors! Be one of the very first brands that is seen as each attendee picks up their name badge.

SPONSORSHIP FAQ’S Want More?

Don't see something on the list that you would like to sponsor? Please contact Lisa Zarda with you own suggestions about how you wish to engage with us. We would love to get creative with you!

Ready To Partner With Us? To move forward with your 2025 USSSA Sponsorship, you will complete this form: 2025 Sponsorship Application When Do You Select?

The higher the level, the earlier you can make your selections: Champion Level Opens: October 1, 2024, Supporter Level Opens October 14th, 2024, Friend Level Opens: October 28, 2024.

Can I Get It In Writing?

You will receive a copy of your completed online form and it will serve as your final agreement for 2025. Invoices will go out January 6, 2025.

Thank You! We thank you for your consideration and look forward to working with you to create a win, win, win opportunity for you, the members, and USSSA. If you have any questions, please reach out to Lisa Zarda at Lisa@usswimschools.org or 480.447.4987.

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OUR AGREEMENT United States Swim School Association General Terms

These United States Swim School Association General Terms (the "General Terms") are entered into as of the effective date set forth in the separate written Agreement between the United States Swim School Association, an Arizona nonprofit organization (“USSSA”) and you (the "Supplier") to which these General Terms are attached.

Capitalized terms not otherwise defined in these General Terms shall have the definitions given to them in the Agreement. In the case of a conflict between the terms set forth in these General Terms and those set forth in the Agreement, the terms set forth in these General Terms shall control.

FEES. USSSA shall pay Supplier the fees specified in the Agreement (if any). Unless set forth otherwise in the Agreement, Supplier shall invoice USSSA for fees on a monthly basis and USSSA shall pay such invoice net thirty (30) days from receipt of invoice. All invoices shall be itemized and include the correct services or deliverables description, quantity, and fees. If USSSA disputes any fees, USSSA shall pay the undisputed fees when due and may, at its option, withhold the disputed amount pending resolution of the dispute. The parties shall work together in good faith to resolve any such dispute and, upon resolution, USSSA shall promptly pay any disputed fees mutually determined to be owed. Supplier will continue performance under the Agreement while the dispute resolution process occurs.

TERMINATION. USSSA may terminate the Agreement for its own convenience upon written notice to Supplier. Unless other termination for breach rights are set forth otherwise in the Agreement, either party may terminate this Agreement immediately upon written notice to the other party, in the event that the other party has materially breached this Agreement and failed to cure such breach within thirty (30) days after receiving written notice thereof from the terminating party. Termination shall not limit either party from pursuing any other remedies available to it, including injunctive relief. Any terms of this Agreement which by their nature are intended to extend beyond this Agreement’s expiration or termination, will remain in effect until fulfilled and will apply to the respective successors and assignees of the parties.

TRADEMARKS. During the term, USSSA hereby grants to Supplier a personal, limited, non-exclusive, non-transferable and non-sublicenseable right to use and display the USSSA trademarks solely in connection with performing the services. This license grant is conditioned upon (a) Supplier following USSSA's Brand Guide and other trademark usage requirements and (b) Supplier obtaining in each instance USSSA's prior written approval for the contemplated use.

INSURANCE. The Supplier agrees to maintain adequate insurance coverage, including general liability insurance, during the term of this Agreement. The insurance shall cover any claims or liabilities arising from the Supplier’s participation in USSSA events. The Supplier shall provide USSSA with a certificate of insurance upon request, evidencing the required coverage. The USSSA shall be named as an additional insured on the Supplier’s general liability policy. The Supplier agrees to comply with all applicable laws and regulations related to the required insurance.

WARRANTIES. Supplier represents and warrants that (a) all services will be performed in a professional and workmanlike manner, by trained professionals experienced in providing such services to USSSA’s reasonable satisfaction; (b) any services or deliverables will operate, perform and/or conform to the descriptions and specifications provided by the Supplier to USSSA concerning such services or deliverables; (c) Supplier has the right, power and authority to enter into the Agreement and bind itself through the party set forth as signatory for such party; and (d) Supplier’s execution and performance of the Agreement will not violate any laws, ordinances, covenants or the provisions of any other agreements binding on Supplier, including without limitation not infringing the intellectual property rights of any third parties.

INDEMNITY. Client shall indemnify, defend and hold USSSA, its officers, directors, members and affiliates (the "Indemnified Parties") harmless from any and all losses, damages, liabilities, costs and expenses, including reasonable attorneys’ fees and court costs, arising from or related to: (a) any claim, action or proceeding against the Indemnified Parties alleging that the services or deliverables, or any portion thereof, or the exercise of an Indemnified Party of its rights under the Agreement infringes, misappropriates or otherwise violates any privacy or intellectual property rights of any third party; (b) bodily injury, death or property damage arising out of or resulting from the services or deliverables; (c) negligent or willful acts or omissions of Supplier or its employees or agents; or (d) Supplier's failure to perform its obligations or breach of its warranties under the Agreement.

LIMITATION OF LIABILTY. EXCEPT FOR A PARTY'S GROSS NEGLIGENCE OR WILLFUL MISCONDUCT, TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL EITHER PARTY BE LIABLE FOR INDIRECT, SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES ARISING OUT OF THE PERFORMANCE OF THEIR RESPONSIBILITIES UNDER THIS AGREEMENT, EVEN IF THE PARTY CAUSING SUCH DAMAGES HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. The allocations of liability in this section represent the agreed and bargained-for understanding of the parties and the compensation for the services reflects such allocations. The limited remedies set forth in this Agreement shall apply notwithstanding the failure of their essential purpose.

GENERAL PROVISIONS. The failure of either party to enforce at any time any of the provisions hereof or exercise any right or option hereunder shall not be construed to be a waiver of the right of such party thereafter to enforce any such provisions or exercise such right or option. Any consent by any party to, or waiver of, a breach by the other, will not constitute consent to, waiver of, or excuse of any other different or subsequent breach. The Agreement may be executed in any number of counterparts and by facsimile, each of which and any copies thereof will be an original and all of which shall constitute together one and the same document. The Agreement contains the entire agreement of the parties with respect to the subject matter hereof and supersedes all previous understandings and agreements, either oral or written, between the parties with respect to said subject matter (except that any separate nondisclosure agreement between the parties shall continue in effect). The Agreement may not be altered, modified, amended, changed, rescinded or discharged in whole or in part, except by written agreement executed by both parties. No preprinted terms or other provisions contained in any purchase order (or similar document such as an order blank or copy instruction) submitted by Supplier will in any way serve to modify or add to the terms of this Agreement. If any term, condition, or provision in this Agreement is found to be invalid, unlawful or unenforceable to any extent, then the meaning of said provision shall be construed, to the extent feasible, so as to render the provision enforceable.

GOVERNING LAW. This Agreement, and any dispute or claim arising therefrom or related thereto (in each case, including non-contractual disputes or claims), shall be governed by and construed in accordance with the internal laws of the State of Arizona without giving effect to any choice or conflict of law provision or rule (whether of the State of Arizona or any other jurisdiction). Any legal suit, action, or proceeding arising out of, or related to, this Agreement shall be instituted exclusively in the federal courts of the United States or the courts of the State of Arizona, in each case located in the City of Phoenix and County of Maricopa. Supplier waives any and all objections to the exercise of jurisdiction over Supplier by such courts and to venue in such courts.

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THANK YOU! Questions?

Please Contact Us: Lisa Zarda Executive Director Lisa@usswimschools.org 480.447.4987

To Become a 2025 USSSA Sponsor...

CLICK HERE

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