USSSA 2024 Fall Magazine- Ready Set Swim

VOLUME 35 | ISSUE 3 2024

U N I T E D

S T A T E S

S W I M

S C H O O L

A S S O C I A T I O N

Life Long Learners

3 THINGS YOU CAN DO RIGHT NOW TO INCREASE YOUR PRODUCTIVITY, POPULARITY & VALUE

Meet the Keynote Speakers for the National Conference

PROPEL YOUR SWIM SCHOOL TOWARD EXCELLENCE: EMBRACE LIFELONG LEARNING

REDUCE RISK OF WATERBORNE ILLNESS* SECONDARY DISINFECTION YOU CAN TRUST

• Inactivates 99.9% of Cryptosporidium in a Single Pass+ • NSF-50 Certified • Model Aquatic Health Code Compliant • Third Party Validated evoqua.com/aquatics-usssa +1-855-734-0505

Wafer® UV System * When a validated UV unit is installed in an aquatics facility designed and operated in accordance with best practices, e.g., NSF-50 certification for Crypto inactivation and MAHC recommendations +

Claim based on surrogate particle removal

© 2024 Evoqua Water Technologies LLC and Neptune Benson, Inc.

IN THIS ISSUE TABLE OF CONTENTS 3

Letter From the President

5

From the Desk of the Executive Director

7

Propel Your Swim School Toward Excellence: Embrace Lifelong Learning

11 3 Things You Can Do Right Now to Increase Your Productivity, Popularity & Value 13 Meet This Year’s Keynote Speakers 14 USSSA National Conference 2024 15 10 Must-Do Activities in Las Vegas During the USSSA National Conference 17 8 Employee Engagement Ideas to Try With Your Team 21 Calendar of Events

23 Swim School Trends on the Rise: Findings From the 2024 Industry Benchmark Report 27 Swimmer Expectations and Techniques for Our Future Champions 30 Turning Seminar Ideas into Action: a Simple, Proven Method 36 Getting to Know Your Board of Directors 41 Book Buzz: Discover the Latest Books Creating a Buzz Among our Members!

45 State of Association Q2 2024

ASSOCIATION HEADQUARTERS 4815 E. Carefree Hwy., Suite 108-480 Cave Creek, AZ 85331 480.837.5525 usssa@usswimschools.org usswimschools.org Executive Director Lisa M. Zarda, CAE, CNAP Editor Jessica Zimmer ASSOCIATION OFFICERS President Buffy Folise, Chicago Swim School Vice President Rose Cholewinski, SwimAmerica – Davis ASSOCIATION DIRECTORS Davina Lopez Davina’s Swim House Melissa McGarvey British Swim School Debbie Sayers Treasurer, DolFUN SWIM Academy Ann Marie Sunderhaus Hubbard Family Swim School Melissa Taylor Small Fish Big Fish Swim School USSWIMSCHOOLS.ORG | 1

H S A L P S A MAKE !

E C N A M R O F R E P 3 HA

WIT

NEW CUSTOMERS: Mention this ad and receive 10% off your first order!

With A3 Performance as your dedicated swim school partner, you'll enjoy the benefits of our extensive product selection, premium pricing, exceptional customer service, and unwavering commitment to your success.

Let's make a splash together! info@a3performance.com

888-369-7946

LETTER FROM THE PRESIDENT Dear Members of the United States Swim School Association, The USSSA’s commitment to continuous learning and professional growth sets us apart and drives our success.

One of our Core Values is being Lifelong Learners. As members we are constantly seeking new knowledge and skills to better ourselves and our swim schools.

While there are many conferences and educational opportunities available, USSSA stands out for it’s unique blend of professional development and shared commitment to excellence. Our events are not just about learning, they are about forming connections, exchanging ideas, and growing together as a community of professionals.

First, I want to mention my two favorite events: the Spring Workshop and the National Conference. A valuable tip I learned from former Board of Director’s President, the late Tyler Brewer, is to stay an extra day after the conference to review notes and prioritize takeaways. He advised that once you get home, it’s easy to fall back into your routine and forget to revisit your notes and everything you learned. Taking the time to gather your thoughts and reflect the day after the conference makes you more likely to follow through on your idea. The first time I did this, Carrie Demont and I sat by the pool, discussing our biggest takeaways and what we planned to implement. It was one of my favorite days! You can read a bit more about why I love the conferences in the “Getting to Know Your BOD” article of this magazine.

One of the most rewarding aspects of these events is the opportunity to connect with fellow members. Many of us have formed lasting friendships over the years, and it’s often during informal moments—whether at dinners or at the bar—where some of the best sharing happens.

In addition to our in-person events, we have also made significant strides in our online learning content. Our dedicated Committees have worked tirelessly to develop comprehensive programs for courses such as Preschool, Infant Toddler, and Special Abilities courses. These resources are designed to provide continuous learning opportunities and to support the diverse needs of our members and the families they serve.

Finally, the Certified Fundamental Swim Instructor Certification. This certification represents a significant milestone in our commitment to excellence in swim instruction.

It provides a structured pathway for instructors to enhance their skills, ensuring that they are well-equipped to teach swimming effectively and safely.

Let’s continue to embrace the spirit of Lifelong Learning. Together, we can achieve great things and make a lasting impact on the world of learn to swim.

Thank you for your dedication and passion. Hope I see you in Vegas!!!

BUFFY FOLISE

BUFFY FOLISE President US Swim School Association USSWIMSCHOOLS.ORG | 3

Playtime in the Pool!

Along with our world renowned swim diapers, our fun toys have been developed to be practical and playful, whilst encouraging water confidence.

• Durable & high quality • • Award-winning • • Sensory fun in the pool & bath•

www.us.splashabout.com

FROM THE DESK OF THE EXECUTIVE DIRECTOR You hear the term lifelong learner used often, but what does that really mean?

According to Dictionary.com the definition of lifelong learning is “the provision or use of both formal and informal learning opportunities throughout people’s lives in order to foster the continuous development and improvement of the knowledge and skills needed for employment and personal fulfillment.” I find it interesting to note, it’s about a combination of both formal and informal learning. Lifelong learning is not just about going to college or taking courses, it’s about staying curious, embracing new challenges, and continuously seeking to enhance your skills and knowledge.

USSSA offers a number of opportunities for swim school owners, managers, and swim instructors to embrace lifelong learning, from events like our National Conference, to our Certified Fundamental Swim Instructor (CFSI), to our mentor program, to the new book club being formulated, you have numerous opportunities to be curious and enhance your skills.

And speaking of book club, did you know that being a regular reader can actually result in more money in your pocket? According to Sales & Marketing Executives International, those who read at least 7 business books per year earn more money. In fact, they earn 2.3 times more than people who only read one book per year. Be sure to check out the article in this issue that highlights some of our members’ favorite business books to help get you started on your reading journey.

And we hope to see many of you this fall learning from keynote speakers, industry experts, as well as from the peer learning opportunities planned at our National Conference in Las Vegas, NV. Be sure to visit our website to get all the details, book your hotel, and register for the conference.

As a swim school owner, committing to lifelong learning is a strategic investment in your business’s future. It empowers you to lead effectively, innovate continually, and provide unparalleled service to your clients. In an industry where the currents of change are constant, lifelong learning is your buoy, keeping you afloat and steering you toward success. Embrace it, and watch your swim school thrive.

LISA M. ZARDA, CAE, CNAP Executive Director US Swim School Association

foam hand floats • swim teaching aids

designed to help children build confidence • facilitates relaxation, controlled breathing & independent floating

scan to llearn more Marie Morefield 925.290.2657 mmorefield@FINISinc.com

PROPEL YOUR SWIM SCHOOL TOWARD EXCELLENCE: EMBRACE LIFELONG LEARNING

BY TAMARA MARLIN MARLIN SCHOOL OF SWIMMING

In the fast-paced swim scene, lifelong learning is your ticket to epic success and groundbreaking innovation.

Light up your passion for growth and see how continuous education turns you into a trendsetting leader, inspiring your staff to hit their peak performance. Dive into this journey and unleash the secrets to dominating the everevolving swim world.

Hunger for knowledge fuels the fire of innovation and progress. When we chase new skills and insights, we not only elevate our leadership game but also inspire our crew to crush their goals. Ready to ride the learning wave?or not, to depart with a positive impression.

Continued on next page...

USSWIMSCHOOLS.ORG | 7

PERKS OF CONTINUOUS LEARNING FOR SWIM BUSINESS OWNERS AND EMPLOYEES • Stay Ahead of the Trend Waves: Dive into the latest techniques and innovations, giving you a splashy competitive edge.

• Inspire Excellence: Lead by example and spark a culture of ongoing improvement.

• Top-Notch Instruction: Keep instructors sharp with the freshest techniques and safety practices.

• Supercharged Team Spirit: Boost team morale and performance, creating a united crew.

DIVE INTO NEW CURRENTS THE POWER OF CONTINUOUS LEARNING One of the greatest legacy gifts my mother gave me was a love for lifelong learning! Because of that, I’ve been able to connect and grow with leaders in the swim industry for decades. Attending workshops and conferences amps up leadership skills, sparks fresh ideas, and levels up business operations.

By diving into new knowledge, swim schools spark a wave of change that elevates staff, levels up student learning, keeps parents in the loop, and raises community awareness.

Tony Robbins emphasizes, “Knowledge is not power, it’s potential power.

Execution trumps knowledge.” The true essence of wisdom lies in applying what we learn, making us better leaders and educators, and allowing us to make a lasting impact.

USSSA: SETTING THE STANDARD IN SWIM EDUCATION EXCELLENCE The USSSA Education Committee collaborates with passionate industry leaders to create awesome resources for swim instructors. Our mission is to deliver top-notch information that positively impacts the “Learn to Swim” community. Educated parents and well-trained instructors are essential to combining water safety with enjoyment in the aquatic classroom.

The USSSA’s Preschool Course, developed over five years, is a gamechanger that reduces onboarding costs and ensures uniform quality education.

8 | USSWIMSCHOOLS.ORG

This investment empowers staff with the tools necessary to excel and solidifies your school’s reputation as a leader in safety and quality, creating a brighter future for your business and students.

For further expertise, the USSSA offers the Certified Fundamental Swim Instructor (CFSI) certification. This certification represents a commitment to excellence and high standards set by the USSSA. What’s Your Next Step Toward Excellence? Enroll in a Course, Sign Up for a Conference, or Join a Webinar – Embrace Continuous Improvement and Make Your Move Today!

SHAPE YOUR TOMORROW: LEARN TODAY, SURF THE FUTURE, INVEST IN YOUR DREAMS Dive into the fun of learning, the thrill of new discoveries, and the drive to make a positive impact! Together, we can shape a safer, smarter generation of swimmers.

Our dedication builds a culture of excellence, safety, and community— making a huge splash in the “Learn to Swim” world.

Embrace the vibrant and dynamic journey of navigating upcoming changes and advancements with confidence and enthusiasm. Just like surfers riding the waves, we stay balanced, adapting to tides and creating a ripple effect far beyond the pool. By integrating lifelong learning principles, we unlock the potential within our swim schools, shaping a future full of endless possibilities.

• Safety First: Stay updated on safety protocols, making waves in risk reduction.

• Boost Creativity: Encourage innovative teaching strategies and creative solutions.

• Better Student Results: Cater to diverse learning styles and overcome challenges.

• Happy Clients: Satisfy your customers, boost enrollment and retention.

• Climb the Ladder: Open doors for professional growth and career advancement.

• Community Champs: Shine as leaders who positively impact the community.

• Stand Out: Gain a competitive edge and make your business the best in the pool.

Immerse yourself in a culture of nonstop learning, and watch your employees shine, your students excel, and your business soar to new heights.

Hire Faster with

CareerPlug Scan to activate your account and upgrade to Premium

Included with Premium

CareerPlug

BY THE NUMBERS Reduce scheduling time by up to

9 0% 90%

Schedule up to

8 X 8X

more interviews with Autopilot

2 4/7 24/7

automated interview scheduling

Automated interview scheduling One-click posting to all the major job boards instantly Text message recruiting to contact applicants faster

ONLY $275 / mont h

3 THINGS YOU CAN DO RIGHT NOW TO INCREASE YOUR PRODUCTIVITY, POPULARITY & VALUE It seems a lot of people are asking the same questions these days…

How can I better my financial situation? How can I increase my ability to connect with people and find lasting and fulfilling relationships?

How can I find peace, joy and contentment in my life?

Isn’t it interesting how even though fashion, music, communication methods and cultural icons are always in a state of change, our deepest desires seem to remain somewhat unaffected and untouched? So, what actions do we incorporate and what steps do we take that can lead us to the answers of these universal questions? Well, there may be many, but here are three that you can do right now that aren’t difficult at all.

1. READ FIVE PAGES OF A GOOD, POSITIVE BOOK EACH DAY. Now, even though they may be great for relaxation and fun, Harlequin romance novels and comic books don’t apply in this instance. On the contrary, make it a book that develops you as a person… one that stimulates your mind and increases your knowledge. There are a number of great authors out there who have written content just for that purpose. Experiment and ask questions of friends and family who are avid readers of self-help books.

This small action may seem insignificant until you do the math. Reading just 5 pages of a good book each day for 365 days will lead you to have read 1,825 pages in one year. That’s equivalent

to reading about 10 books. The knowledge and inspiration to which you will have exposed your mind will have an enormous impact on you and the people around you.

2. MAKE YOUR ATTITUDE EACH DAY BE REFLECTED IN THE QUESTION,“HOW CAN I MAKE SOMEONE’S LIFE BETTER TODAY?” Now, I know this goes against everything our “it’s all about me” society has adopted, but when you survey the greatest and most impactful people in the history of our country you will quickly notice that this is the question they all learned to ask and answer. Here are some examples: • Sam Walton – Walmart

BY DAVE DAVLIN

• Ray Kroc – McDonald’s • Steve Jobs – Apple • Phil Knight – Nike These individuals learned to take their ideas and impact the lives of people all over the world. Likewise, any individual who wishes to achieve lasting success must adopt the philosophy of not “what’s in it for me?” but instead “what’s in it for them?”This same idea can be Continued on next page...

USSWIMSCHOOLS.ORG | 11

implemented into businesses, families and even personal relationships. The most pleasant person to be around is the person who makes us feel good about ourselves…the person who listens to us and is genuinely interested in what we think is important. It takes a conscience effort and some practice to put this idea into practice, but the payoff is priceless. When we make life better for others we inevitably make life better for ourselves as well.

3. SPEND FOUR MINUTES EACH DAY IN REFLECTION…TWO MINUTES IN THE MORNING AND TWO MINUTES AT NIGHT. This seems too easy to make any sizable impact but on the contrary, the impact it brings can be immeasurable. Just taking time each morning and each evening to reflect upon what we are thankful for…the relationships with our kids, our family, our friends and our creator can go a long way in reducing

our stress levels but in also reminding us of why we do what we do and what is truly important to us. It is so easy to get “caught up” in reacting to life’s situations that we tend to forget to enjoy the moment. Taking time to reflect on the positive things in our lives and the moments we experience every day can be instrumental in all aspects of our health and well-being. Likewise, it can help increase our productivity as we are reminded of the road we have traveled and also the one before us.

So if these things are so easy to do, what stops us from doing these and other activities that require very little effort but produce significant benefits?

Unfortunately, sometimes things that are “easy to do” are also “easy not to do.” It is easy to put them off because the results, good or bad, do not show up immediately. Everything reveals itself through time.

“Time is the coin of your life. It is the only coin you have, and only you can determine how it will be spent …”

– Carl Sandburg

DAVE DAVLIN is a professional speaker and author residing in San Marcos, Texas. He is a former halftime performer for NBAteams and, in 1990, set a Guinness World record for simultaneously spinning twelve basketballs on his body at the same time. He now speaks to organizations nationwide on leadership and personal development. www.DaveDavlin.com

Lifeguard, First Aid, and Swim Equipment Since 1983 (908)889-4242 | info@aquamentor.com

Contact us about Custom Foam Mats and Swim Aids for your school! ®

APR 2020

12 | USSWIMSCHOOLS.ORG

Made in USA

MEET THIS YEAR’S KEYNOTE SPEAKERS DAVE DAVLIN Over 25 years ago, Dave Davlin began bringing smiles to faces with a form of entertainment he developed as a young boy. From NBA and major college arenas across America to the Summer Olympic Games in Seoul, South Korea— and even to the world-famous Branson Strip — “Travelin” Davlin has entertained people of every age and background. His amazing ability with basketballs even landed his name and picture in the 1990 Guinness Book of World Records.

Dave began to hone his speaking skills in the early 90’s as a national speaker in the public schools across America. Combining his entertainment ability with a powerful message, he was instrumental in the fight for education and against drugs. At the advice of friends working in corporate America, Dave began to develop presentations for the corporate and association market and the rest is history.

He now speaks at numerous corporate and associational conferences each year. From public school students to CEOs, Dave’s message has made a difference in the lives of thousands, and his impact continues to grow each year as he shares his philosophy and wisdom through speaking and writing.

MORI TAHERIPOUR Mori Taheripour is a globally recognized negotiation expert, an award-winning faculty member at the Wharton School, a highly sought-after speaker, and the author of Bring Yourself: How to Harness the Power of Connection to Negotiate Fearlessly. With more than 20 years of experience in negotiations, DE&I, and sports business, Mori’s impressive roster of clients includes Fortune 100 companies, major sports leagues, leading charitable institutions, and government agencies. Her current and past clients include the Goldman Sachs Foundation, Google, Major League Baseball, the National Basketball Players Association, the National Football League, The Timberland Company, United Parcel Service, the US Agency for International Development, Wasserman, Wells Fargo, and the White House Fellows Program. Top business publications and media outlets have featured Mori’s work including ESPN, Forbes, Inc. Magazine, Marketplace, Money, NPR, and The Next Chapter by American Express. She regularly contributes to sports discussions on Wharton Business Daily on SiriusXM. Mori is a member of the board of directors for USA Track and Field, the advisory board of the Sport Leadership and Administration Program at University of Massachusetts Boston and serves as a trustee emeritus for the Women’s Sports Foundation. She is also a commissioner for the Women’s Refugee Commission and a Global Sport Fellow with the Global Sport Institute at Arizona State University. Mori earned her BA from Barnard College of Columbia University, her MBA from the Wharton School of the University of Pennsylvania, and a Diversity and Inclusion Certificate from Cornell University.

SIMON MAINWARING Simon Mainwaring is founder/CEO of We First, an award-winning, strategic consultancy accelerating growth and impact for today’s top purpose-driven brands. He’s been a Real Leaders’ Top 50 Keynote Speaker in the World and his company, We First, was a Real Leaders’ Top 100 Impact Companies in the US for two years running, as well as a B Corp Best For the World Honoree. Simon has been a Featured Expert and Jury member for the Sustainable Development Goals at the Cannes Lions Festival. Simon’s first book, We First was a New York Times bestseller and named Best Marketing Book of the Year by strategy+business and his second book, Lead With We is a Wall Street Journal bestseller and awarded one of Forbes Top Ten Leadershihp Strategy Books of the Year. He hosts the Lead With We podcast and writes the influential Purpose At Work column in Forbes.

USSWIMSCHOOLS.ORG | 13

USSSA NATIONAL CONFERENCE 2024 Join us at the USSSA National Conference — a premier event for learn-to-swim professionals worldwide. Over three transformative days, connect with peers, hear from inspiring keynote speakers, network extensively, and explore top industry vendors.

WHO SHOULD ATTEND: • Learn to swim school owners/ operators, directors, managers, instructors

covering business growth, marketing, people management, leadership, and roundtable discussions fostering peer learning and networking.

• Newcomers to the learnto-swim industry

Make plans now to join us in Las Vegas!

• Those looking to enhance their learn-to-swim programs For over 35 years, we’ve fostered a community of learn-to-swim leaders, uniting passionate individuals to share and inspire. Our National Conference features tailored educational sessions

14 | USSWIMSCHOOLS.ORG

To see the entire schedule, read about all our speakers, and register for the National Conference visit our website https://usswimschools.org/events/

VIRGIN HOTELS LAS VEGAS 4455 PARADISE ROAD LAS VEGAS, NV 89169

10 MUST-DO ACTIVITIES IN LAS VEGAS DURING THE USSSA NATIONAL CONFERENCE

Las Vegas, the vibrant desert oasis famed for its casinos and nightlife, offers much more than just slot machines and shows.

If you’re attending the US Swim School Association (USSSA) National Conference in this bustling city, make sure to carve out some time to explore beyond the conference walls. Here are 10 exciting activities to consider during your stay:

1. MSG SPHERE – FT. THE EAGLES RESIDENCY Step into the future of entertainment at the MSG Sphere at The Venetian. This state-ofthe-art venue offers a 360-degree immersive experience with cuttingedge audio-visual technology, providing a truly unforgettable evening. Friday Sept 27th and Saturday Sept 28th you can even catch The Eagles at the Sphere for their live residency!

2. FLY LINQ ZIPLINE EXPANSION Feel the rush as you soar over the Las Vegas Strip on the extended Fly LINQ Zipline. With longer and higher lines, it promises an exhilarating experience unlike any other.

3. HELICOPTER RIDES OVER THE LAS VEGAS STRIP Embark on a thrilling adventure with a helicopter ride over the Las Vegas Strip.

Enjoy breathtaking views of the city’s iconic lights, landmarks like the Bellagio fountains, and the bustling nightlife from a unique perspective.

4. CIRQUE DU SOLEIL’S ‘MAD APPLE’ Experience the magic of Cirque du Soleil’s latest show, “Mad Apple”, at New York-New York.

Marvel at the acrobatics, comedy, and music inspired by the energy of the Big Apple.

5. AREA15 Immerse yourself in the eclectic entertainment district of Area15, featuring art installations, interactive experiences, and thrilling attractions.

Despite its avant-garde homepage, Area15 also offers kid-friendly exhibits, making it a fun destination for families.

6. ATOMIC GOLF Challenge your friends or family to a game at Atomic Golf, a hightech golf entertainment complex. Enjoy interactive golf games, delicious food, and a lively atmosphere perfect for groups of all ages.

7. LAS VEGAS BUS TOURS Hop aboard a Big Bus Tour to discover the city’s famous landmarks and attractions. It’s a convenient way to see the sights and learn about Las Vegas’s history and culture.

8. THE MOB MUSEUM Delve into the intriguing world of organized crime at The Mob Museum. Explore immersive exhibits, interact with real-life artifacts, and learn about the ongoing battle between law enforcement and the underworld in Las Vegas.

9. NEON MUSEUM Discover the dazzling history of Las Vegas through its iconic neon signs at the Neon Museum. Stroll through a collection of beautifully restored signs that once graced the city’s skyline, offering a colorful glimpse into its past.

10. THE PUNK ROCK MUSEUM Dive deep into the rebellious history of punk rock at The Punk Rock Museum.

This unique museum features memorabilia, interactive exhibits, and live performances celebrating one of music’s most iconic genres.

USSWIMSCHOOLS.ORG | 15

8 EMPLOYEE ENGAGEMENT IDEAS TO TRY WITH YOUR TEAM Employee engagement is a measure of how much employees are invested in their work and the organization.

Engaged employees:

BY SHELBY PALMERI FARRIS CAREER PLUG

• Display higher productivity.

• Display higher levels of workplace satisfaction.

• Are less likely to quit.

An employee engagement strategy is well worth an investment of time and resources as engaged employees are the foundation for a strong, thriving business. We’re sharing 8 proven employee engagement ideas to help inspire you and your team.

EMPLOYEE ENGAGEMENT IDEAS There are many ways to engage employees and strengthen your workforce; there’s no one-size-fits-all approach. The following employee engagement ideas can help you start crafting your own engagement strategies.

Continued on next page...

USSWIMSCHOOLS.ORG | 17

1. Let employees be problem solvers.

Employees feel more engaged when they can play an important role in the workplace, especially if they can be problem solvers. Avoid the temptation to fix all problems in the workplace on your own.

Some ways to support your employees’ development:

Ask your employees for ideas and engage them in conversation as you try to decide how to solve organizational, operational, or strategic problems facing your workplace. Make a committee or hold a staff meeting to talk about issues and give your employees a chance to step up and be a part of the solution.

• Map out a “growth plan” or career track with them and help them visualize how to get to the next level.

There’s a bonus benefit for managers and business owners here as well.

When you allow your employees the opportunity to tackle problems in your business, you can identify the future leaders on your team and where their strengths lie. When you give your highperforming employees the freedom to innovate, they can help your business grow in ways you might not even see yet.

2. Support professional development.

Our research has shown that professional development opportunities are one of the most desired benefits of a workplace, and many employees will leave a company to seek them out.

Employees that feel you are invested in their growth as professionals and individuals will be more motivated and loyal to your company.

• Help them set and reach goals related to skills they want to learn and how they want to progress in their career.

• Set aside funds for your employees to use for education and growth opportunities like online courses, seminars, books, etc.

3. Set aside time for team-building days separate from daily work.

Try setting aside time to get your staff away from their desks – or the sales floor, or the showroom, or the kitchen, etc. The goal is to pull employees out of their day-to-day work activities and allow enough time for them to unwind, get to know their co-workers in an informal setting, and build trust through familiarity.

That’s not to say that team-building days should be one non-stop party. You can provide structure with activities like: • An icebreaker exercise or game to help loosen people up • A sit-down meal (plus, let’s be honest: people love free food) • An overview of upcoming strategic plans for the business • Problem-solving sessions

If possible, engage in a team-building day at least once every year. Even one annual team-building day fosters bonding and camaraderie and can pay dividends for your company culture long after the day ends.

4. Create a plan to solicit feedback from employees.

As a manager, you’re used to delivering feedback to your employees on a regular basis. It’s just as important to ask for their feedback in return.

A good place to start is during any regularly scheduled one-on-one meetings with your team. Get into the habit of ending these meetings by asking questions like: • Is there anything I’m doing that you think I should change?

• What would you do differently?

• How can I help you be more productive? What obstacles can I remove for you?

• What should the business be focusing on that we’re not focused on currently?

Regularly asking employees these questions increases their awareness and reminds them to be on the lookout for opportunities to offer helpful feedback for the business. And most importantly – when the feedback is constructive, be willing to accept it and make a plan to act on it.

You can also give employees a way to regularly provide feedback through employee surveys. Pulse surveys are short, frequent surveys where employees can provide insight into how they’re doing and if they have what they need to do their jobs effectively.

5. Create a working environment where employees feel comfortable.

As a business owner or manager, it’s up to you to make your working environment clean, safe, and comfortable. If possible, give employees a break room or space where they can go to relax. If costs allow, consider offering free snacks or drinks at work. It’s also important to make sure that everyone has what they need to do their job effectively.

18 | USSWIMSCHOOLS.ORG

And since no one is more comfortable than at home, if it’s possible for your business consider offering hybrid work where employees can work from home occasionally. Studies show that hybrid work can help improve productivity and increase employee satisfaction.

6. Recognize their individual achievements.

Recognizing employees for achievements is one of those things that all managers know they should be doing, but it can often take a backseat to a variety of more day-to-day business matters. So it helps to make a plan for how you’re going to recognize your employees. After all, showing appreciation is a no-cost employee engagement strategy!

Performance reviews are an excellent opportunity to praise your employees for good work and effort. Keep notes on each employee, including good ideas they had, times when they went above and beyond, and anything they did that contributed to the team. Citing specific examples of good performance can help your employee feel more valued overall.

Don’t just save your appreciation for performance reviews, though.

Show your gratitude by sending an encouraging email or thanking them for how they handled a tough project or challenging customer. High-performing employees want their work to be noticed by leadership – and you owe them frequent reminders of appreciation if you expect them to stay engaged on your team for the long haul.

One last thing: Whenever possible, make sure to deliver your gratitude publicly (as long as the employee is comfortable with public displays of appreciation) in addition to doing so in private. For big accomplishments especially, remember to celebrate your employees in front of their peers.

7. Support your employees’ health and wellness.

Your employee’s mental and physical health is important, and impacts every area of their lives – including their work life. All too often, employees become disengaged and even quit jobs, because they are stressed, burnt-out, or are struggling with poor physical health.

Encouraging employee health and wellness shows that you care about them as a person, not just an employee.

Here are a few ideas you might try: • Provide health insurance benefits, including coverage for mental health.

• Offer a monthly wellness stipend that employees can use for things like gym memberships or massages.

• Host wellness events that get the whole team involved. For example, CareerPlug hosts an annual wellness challenge, where employees earn points for checking off different activities like journaling or going on a walk.

• Provide educational opportunities for employees like workshops on nutrition, financial wellness, work-life balance, etc.

8. Help employees buy in to your mission and values Ideally, when hiring new employees, you focus your hiring process on finding someone that can not only do the job, but is also aligned with your core values and purpose. If someone resonates with your values and mission they are more likely to be motivated by it.

Make your values prominent and important. Make sure that your company lives its values in how decisions are made. When you fall down (which you inevitably will) make sure that you acknowledge it and keep realigning with your values so that your employees see that you mean what you say.

EMPLOYEE ENGAGEMENT IDEAS FROM GREAT COMPANIES CareerPlug encourages team members to celebrate each other One fun way that CareerPlug incorporates positive feedback and celebrating achievements is through weekly “shout-outs” during our company-wide meeting. Employees take the time to shout each other out and tie winning moments back to our core values. This is a great way to help coworkers feel seen for their contributions, and encourages an “attitude of gratitude” at the company.

Google’s 80/20 rule Have you heard about Google’s 80/20 innovation model? This tech giant supports employee engagement in a unique way: They encourage employees to spend 80% of their time on “core projects” and the other 20 on an activity that they are personally interested in or passionate about. This helps encourage innovation and has produced great results for the company – it even led to the creation of gmail!

Nvidia supports life outside of work This large tech company goes above and beyond when it comes to supporting their employees through major life events. They have a generous parental leave policy and offer reimbursements for adoption and surrogacy expenses. They also provide employees with resources and programs to help navigate other stressful circumstances like planning for college, going through a divorce, and moving.

Employees that are dedicated to your mission will commit to helping you achieve it long term and will feel more engaged with the work they do daily.

USSWIMSCHOOLS.ORG | 19

CALENDAR OF EVENTS

FOR MORE DETAILS, VISIT: USSWIMSCHOOLS.ORG/EVENTS

THANK YOU ANNUAL SPONSORS

AUG 15, 2024

USSSA SMALL SCHOOLS VIRTUAL BRUNCH VIRTUAL AUG 22, 2024

MCC ON TOPIC SHARING SOLUTIONS – HOW TO RETAIN SUMMER SWIMMERS INTO THE FALL VIRTUAL AUG 27, 2024

BOD CANDIDATE TOWN HALL VIRTUAL AUG. 29, 2024

HOW YOU CAN WORK WITH LEGISLATORS WEBINAR. PART 1: POLICYMAKING AND ADVOCACY FUNDAMENTALS. VIRTUAL AUG 29 - 30, 2024

CERTIFIED POOL AND SPA OPERATOR (CPO) COURSE VIRTUAL SEPT 7, 2024

TAKE CONTROL OF YOUR HIRING - CAREERPLUG CAN HELP VIRTUAL

SEPTEMBER 29-OCTOBER 1, 2024

USSSA NATIONAL CONFERENCE LAS VEGAS, NV

HINGE EARLY EDUCATION CES NEPTUNE-BENSON EVOQUA VORGEE GREENSPROUTS PROVEN CINTAS CONSTANT CONTACT COUNSILMAN-HUNSAKER USERWAY

WORLDWIDE SWIM SCHOOL.COM SPORTSENGINE TAKE COMMAND TALENT LMS CRESSI SWIM KIDS TRISWIM AQUAMENTOR RAW OFFICE A3

USSWIMSCHOOLS.ORG | 21

SWIM SCHOOL TRENDS ON THE RISE: FINDINGS FROM THE 2024 INDUSTRY BENCHMARK REPORT

BY EMILY CORREA MARKETING DIRECTOR FOR JACKRABBIT TECHNOLOGIES

When the Jackrabbit team compiled and analyzed data from swim schools worldwide for the 2024 Swim School Industry Benchmark Report, certain rising trends were noticed. As a swim school owner, here are five trends you should be aware of when planning for and heading into the remainder of the 2024 season.

5 SWIM SCHOOL TRENDS ON THE RISE Leverage Big Data and Analytics Swim schools require deeper reporting and data analytics tools to make informed decisions for everything from class schedules to marketing strategies. In response to that need, tools such as Business Intelligence Dashboards have gained popularity when reporting on multi-site and franchise swim schools. With the assistance of business intelligence functionality, more schools will be able to: • make informed decisions on class schedules, pricing, staffing, and marketing strategies, • create targeted marketing plans and retention strategies during peak enrollment and drop periods, and • consider special promotions or loyalty programs for year-round enrollment.

Continued on next page...

USSWIMSCHOOLS.ORG | 23

ENHANCE DIGITAL TOOLS AND FAMILY ENGAGEMENT The 2024 Swim School Industry Benchmark Report showed a high use of Jackrabbit Swim’s digital features, such as live streaming with Spot TV, custom-branded mobile apps, Self Check-In, and other self-service functionality for customers in the Parent Portal.

Utilizing digital tools to enhance customer engagement and their experience has been a trend on the rise for years. Now, swim schools are seeing digital tools as a requirement for customers - they are no longer a nice-to-have.

To enhance the way you’re using digital tools at your swim school, focus on improving your online registration processes, mobile app and text communication, and offering one-of-a-kind services like live streaming to increase accessibility for families.

EVALUATE PRICING STRATEGIES Operational costs increased across all youth activities businesses. In response, there are growing trends to: monitor tuition increases and their impact on customer enrollments and retention; adjust pricing strategies for affordability and profitability; and refine customer-friendly policies and payment protocols that secure business interests.

STRENGTHEN YOUR BRAND AND TARGET MARKET Understanding the age makeup of your student base has been a trend since the inaugural Industry Benchmark Report was published in 2021. Now the trend is optimizing your swim school’s marketing initiatives to ensure your brand image is appealing to your target market.

MAINTAIN OPERATIONAL EFFICIENCY A top finding from the Swim School Industry Benchmark Report was seasonality variability and the distinct seasonal patterns in swim school enrollment peaks and valleys. To see continued growth and success, swim schools will need to adjust to operational efficiency trends by: • optimizing class scheduling, timing, and staffing to what’s trending at your organization, • monitor and adjust staffing and compensation in response to business needs and market conditions, and • explore flexible staffing models for cost-effective operations.

24 | USSWIMSCHOOLS.ORG

Read the 2024 Swim School Industry Benchmark Report to take a deep dive into the data and see how your business measures up against others in the industry. The key takeaways, trends, and additional insights you can find in the benchmark report will give you ideas on how to make this year your best yet.

IT’S TIME TO

REAL. SIMPLE. RESULTS.

GO ON OFFENSE Do you feel like you’re constantly playing defense with your business — reacting to events instead of driving them? Over 100,000 companies around the world have gone on offense by using timeless, practical EOS® Tools. The Entrepreneurial Operating System® is a complete system that helps you better prepare for obstacles and opportunities, solve issues at the root, gain more traction in your company, and charge forward with confidence.

EOS WILL HELP YOUR LEADERSHIP TEAM GET BETTER AT THREE THINGS: 1

VISION Getting everyone in your organization 100% on the same page with where you’re going, and how you plan to get there.

2

TRACTION® Instilling discipline and accountability throughout the company so that everyone executes on that vision — every day.

3

HEALTHY Helping your leaders become a more cohesive, functional, healthy team.

ARE YOU RUNNING YOUR BUSINESS OR IS IT RUNNING YOU? EOS can help you navigate common business frustrations: • People (not all on the same page) • Control (lack thereof) • Profit (not enough) • Hitting the ceiling • Nothing is working

PUT YOUR BUSINESS ON OFFENSE Schedule a FREE 90 Minute Meeting with me to get started.

"Mary is invaluable. The way she has been able to cut

MARY REILLY-MAGEE

Certified EOS Implementer®

through our ‘fluff’ and help us get to the root of an issue has

eosworldwide.com/mary-reilly-magee

expedited our problem solving immensely. I appreciate her

mary.reilly-magee@eosworldwide.com

honesty about things that don’t always feel good in the

210-381-9174

moment.”

– ABBEY JOHNSON, DeMont Family Swim School

**Ask about the USSSA Member Discount

WWW.EOSWORLDWIDE.COM ©2003–2021 EOS. All Rights Reserved.

SWIMMER EXPECTATIONS AND TECHNIQUES FOR OUR FUTURE CHAMPIONS

BY LAURIE LAWRENCE WORLD WIDE SWIM SCHOOL

ABOUT LAURIE LAWRENCE: Laurie’s learn to swim philosophies are the product of more than 50 years of successful swim techniques and coaching achievements. This includes 10 gold, 11 silver and 12 bronze medals from swimmers he assisted at Olympic level. As a result, the Australian Olympic Committee make Laurie an integral part of the Australian team at all Olympic Games between 1996 and 2012.

The culmination of decades of experience in the swimming industry has lead Laurie to create World Wide Swim School an online training and learning platform for Swim Schools and their teachers. Get more information here and save https://worldwideswimschool. com/swim-schools/USSSA/

Swim teachers and junior coaches must have a clear understanding of what good technique is for the four competitive strokes and a strong belief in the benefits of that junior learn to swimmer progressing to the squad level of development.

If the teachers have a strong understanding of stroke development themselves and the Swim School, where they are working, is in tune with progressing the learner through a carefully planned swimming syllabus that prides themselves on producing great swimming technicians you will start to produce great little swimmers.

The real stroke development journey starts when the children get their fine motor skills and can control movement. This usually starts around four years of age.

Swim teachers and junior development coaches must understand that muscle memory in the swimming journey is vital and we must only progress the child when the current skill is mastered and repeated until that simple swimming skill has become automatic.

Continued on next page...

USSWIMSCHOOLS.ORG | 27

For example, the four your old who has mastered the simple kicking skill progresses it to then on to use in the junior squad program.

Skill building is the basis of all learn to swim and coaching and our swimming syllabus must be mindful of this in both the learn to swim and stroke development journey. The Swim School syllabus must allow for this smooth transition from learn to swim to mini squad (junior squad). At Laurie Lawrence Swim School we do transitions through turtles, seals, dolphins to sharks.

However, in the transitioning period many of the groups can be combined if the coach wants to do it.

As a parent, swim teacher, or junior coach don’t be in a hurry to get your little learner in and out of the swim safety journey and have them finish up with inferior technique because of your impatience.

GOOD TECHNIQUE TAKES TIME Take a few minutes to speak to the parents about this and the importance of following the program curriculum if you want your child to be a competent swimmer in all strokes. If you don’t get the parents on side your champion swimmer will wither on the vine.

In-service training for swim teachers and junior coaches where the syllabus is, specifically emphasized on learning proper stroke components, and getting teachers and coaches on the same wave length with same long term goals of “Making Great Little Swimmers” At these meetings we strive for all our swim teachers, no matter their swimming background, to learn and understand what truly makes up each of the strokes. This empowers swim

28 | USSWIMSCHOOLS.ORG

teachers with the ability to understand proper teaching progressions, breaking down the basics, and to not only identify incorrect form in swimmers but to also know what corrections to make to ensure proper technique.

WE MUST BUILD SKILLS Students learning to swim the four competitive strokes within our syllabus progress through different phases, emphasizing the importance of skill building and gradually adding and refining technique to build endurance.

This approach allows students to learn correct swimming techniques with a focus on building a strong technique from day one, and not rushing the process. This way we ensure that students develop a lifelong, lifesaving skill with great technique as well as fostering a love of the sport!

In building the skills the teacher must always refer back to basics. That is the prone float. The prone float is where all good swim techniques have their beginnings. In addition to this they must understand and implement the importance of correct repetition to consolidate that all important muscle memory into the selected skill.

Once you have a direction of where your junior squad members are heading the next most important factor comes into play - the junior coach.

Choose carefully so you beginner competitor is not put up against the local champions where competing may have a negative effect.

INSIST ON PERFECTION The junior coach must be pedantic insisting on perfection.

At Laurie Lawrence Swim School this is put up on our “WALL OF FAME” every year and children are encouraged to win their school championships and get onto the Swim School “WALL OF FAME.”

They must love racing, love winning, sell the Olympic dream, and inspire the young swimmers to come to practise more often. Once again if you don’t have an age group coach who will inspire, is passionate and pedantic, insists on perfection, your young swimmers will wither on the vine.

The swim school too has a responsibility of encouraging their pupils to nominate for and go into their school swimming events. Success breeds success then you can start talking about PBs and going to some of the sanctioned carnivals.

This has become quite prestigious and encourages squad swimming.

REMEMBER As they progress squad stroke technique still remains the most important feature as they learn swimming rules and understand each stroke and what is required for good technique and racing.

underwater stroke counts for all strokes know backstroke finishes and correct medley turns in other words this is squad where they are expected to be one committed team member.

Remember the most important tip of all as a coach and swim teacher “The standard you walk past is the standard you expect”.

– Laurie Lawrence

This group now must be well disciplined and encouraged to do all the basics such a streamline, dolphin kicks

HEALTHY AFTER-SWIM HABITS START WITH Chlorine | Saltwater Removing Hair & Body Care Shampoo | Condiaoner | Body Wash | Loaon

• Gently removes Chlorine, saltwater, hard water minerals, Bromine and associated odors from skin & hair.

• Premium ingredients, hydrate, moisturize & rebuild with Proteins, Vitamins, Keraan & Botanicals.

• Effecavely removes the straw-like feeling and greenish ant in swimmer's hair.

• Relieves symptoms of dry, itchy scalp & hair.

NEW TUBES SAME GREAT PRODUCT

SUDS 2-IN-1 NEW SWIM Shampoo | Body Wash

• Gentle Chlorine, Saltwater, Hardwater Mineral, Bromine Remover • Removes Green Tint from hair • Eliminates the “dry itchies” from skin & hair • Natural & Tear-Free • Dermatologist tested • Sweet Watermelon Scent

wholesale retail opportuniaes: chase@sbrsportsinc.com | www.sbrsportsinc.com

TURNING SEMINAR IDEAS INTO ACTION: A SIMPLE, PROVEN METHOD Attending a seminar can flood you with new ideas. But often, these ideas fade away.

Why? Because we don’t act on them.

HERE’S HOW TO CHANGE THAT. First, realize it’s not the instructor’s fault if nothing happens afterward. They give you the tools. It’s up to you to use them.

Here’s a simple method honed over 30 years of teaching workshops worldwide. After your seminar, pick three specific actions from what you’ve learned. Be precise. Vague goals don’t work.

Next, print out these actions. Make them visible. Post them where you’ll see them every day. This could be on your fridge, beside your computer, or even on your bathroom mirror. The key is constant visibility.

Now, focus on these actions. Start with one. Once you’ve achieved it, replace it with another. Keep this cycle going. Always have three actions in front of you. This keeps your goals clear and manageable.

Remember, the secret is in the doing, not just the planning. Keep it simple. Focus on one action at a time. This way, you’ll turn seminar insights into real-life results.

PS: APPLYING THIS METHOD TO ALL YOUR GOALS This approach isn’t just for seminar learning. It works for any goal they want to set in your life. Keep it visible. Make it easy to implement.

For example, if you set a goal of going to the gym, have a gym bag with your shoes and clothes that you can grab every morning. Also, put a different one in the back of your car. Possibly put another one at the office. This completely removes the excuse of “I forgot my gym bag.”

I have lost 90 pounds over the last few years. One way I accomplished this was by removing everything from my house that I should not eat. If it’s not there, I can’t be tempted.

Make it easy to win. Set yourself up for success. Take away the excuses so you can focus on what you want to do.

30 | USSWIMSCHOOLS.ORG

BY JOHN SPENCE JOHN SPENCE LLC

Maximize Your Swim School’s Value.

Dive Into Your Succession Plan With Our Expert Advisors.

A Track Record of Success.

A History of Service.

HINGE Advisors is the leading expert in growing and selling education businesses nationwide — successfully closing more than 300 school transactions in the last two decades.

The HINGE team follows a proven transaction process that has resulted in more than $1 Billion gained in value for our clients. We proudly maintain strong relationships with 500+ active industry buyers and investors, and our competitive process has gained 21% higher selling proceeds for our clients — oftentimes exceeding their pricing objectives.

Learn more about HINGE Advisors by visiting our website at www.hingeadvisors.com or contacting our team at info@hingeadvisors.com to start planning your swim school’s succession today.

Access to Multiple Buyers Increase your value by accessing a buyer database with more than 500 active buying groups.

21% Higher Value On average, our competitive process earns clients a 21% higher value over considering a single buyer.

Stronger Culture Fit Secure the best fit for both the staff and the families that you serve.

NEW MEMBER LIST

LIST OF ADVERTISERS 3rd Level | p20

IPU | p39

A3 Kids | p2

Jackrabbit Swim | p22

Aqua Mentor | p12

Neptune Benson | Inside Front Cover

Byline bank | p44

Paddock | p40

Career Plug | p10

Proven | p42

CES | p32

Risk Management | p43

MRS. LONDY’S SWIM ACADEMY AND INFANT AQUATICS Londy Johnson Homeland, CA

Counsilman-Hunsaker | p9

Splash About | p4

Cressi | p16

Swim Influx | p33

EOS | p25

TeamUnify | p34

WENDY’S WAVES SWIM SCHOOL Wendy Gibson SparksGlencoe, MD

FINIS | p6

Tri Swim | p29

Green Sprouts | p35

Vorgee | p35

HINGE | p31

Worldwide Swim | p38

ALL CAN SWIM IDAHO Amie Liscinski Meridan ID ALL-INCLUSIVE AQUATICS Megan Didulo Omaha, NE

iClass Pro | p26

Say Goodbye to Chlorine Odor, Bather Irritation, and Toxic Pool Water!

Proven swim school treatment systems since 1983 including: UV • Saline • Ozone • Chemistry Controls • Drinking Water-Grade filtration Wirelessly control your pump room including chemistry, UV, Heaters.

Choice of leading USSSA Swim Schools!

Proven On-Site Support and Service throughout the US via the SSD™ Network.

Experts in new construction and renovation treatment programs.

Commercial Energy Specialists • 952 Jupiter Park Lane • Jupiter, Florida 33458 • 800.940.1557 • www.ceswaterquality.com

4,000+ swim clubs &

schools count on TeamUnify to simplify payments, schedules, & more

“ TeamUnify has made life

so much easier, allowing us to spend more time on our athletes."

PERTH CITY SWIMMING CLUB

Scan the QR code or go to TeamUnify.com to learn more

the original

AWARD WINNING REUSABLE SWIM DIAPER • wicking • absorbent • waterproof

USSSA MEMBERS RECEIVE

10 %

patented protection

OFF

U.S. Pat. No. 7,678,094

applicable on U.S. orders

UPF 50+

recycled fabric

machine washable

Vortech Junior

@greensproutsbaby greensproutsretailers.com greensprouts.com

Voyager Junior

VORGEE USA | Josh Berzansky | josh@vorgeeusa.com | vorgeeusa.com

Dolphin

GETTING TO KNOW YOUR BOARD OF DIRECTORS What educational opportunity that USSSA offers do you find the most value and why.

There are two educational opportunities the USSSA offers that I find incredibly valuable. Both the Spring and National conferences are my favorite.

I always come home with a ton of takeaways. While I may not always take away the exact point the speaker is making, their words often inspire me to think of something else, leading to new ideas. During these conferences, I use a specific note-taking system: when I come up with an idea or thought unrelated to the speaker’s topic, I mark it with brackets. Any great ideas that I definitely want to pursue are marked with a star or arrow.

The second opportunity is Book Club, which started in 2020. Due to high demand, a second Book Club was recently launched. The original Book Club has read 37 books in the last four years. We meet monthly to discuss the selected book. We choose a variety of books, covering topics like business, personal development and health. Some of my top picks are “Never Split the Difference”, “Atlas of the Heart,” and “Life is Messy”.

However “Outlive” stands out as my favorite book because it has made a significant difference in my life. Funny as that book is not one of the business books on the list!

BUFFY FOLISE CHICAGO SWIM SCHOOL

I TRULY BELIEVE THAT WHILE WE ARE DEEPLY INVESTED IN AND TRAINED TO TEACH SWIMMING LESSONS, WE ARE ALSO, IF NOT MORE SO, IN THE BUSINESS OF CHILD DEVELOPMENT. DON’T GET ME WRONG—THE FUNDAMENTALS OF KNOWING YOUR SWIM PROGRAM ARE ESSENTIAL TO YOUR BUSINESS AND YOUR SERVICE TO CUSTOMERS. HOWEVER, WHO CAN ARGUE THAT IN RECENT YEARS AND MONTHS, WE’VE SEEN AN INCREASING NEED TO SUPPORT OUR INSTRUCTORS WHEN IT COMES TO WORKING WITH OUR YOUNGEST SWIMMERS? This newly designed Infant/Toddler Course is fabulous. Developed by experts in the field and crafted with the expertise of a learning designer, this course will not disappoint! Here, you will find reminders about common behaviors, practice soft skills to help communicate with parents, use empathy and understanding, and much more. Visuals, videos, gamification, and thoughtful research all come together for an amazing learning opportunity.

The Value of Enrolling Your Team Enrolling your team in this course offers immense value. By enhancing their skills in child development and communication, your instructors will be better equipped to create a positive and nurturing environment for your little swimmers. This not only improves the overall experience for the children but also builds trust and satisfaction among parents. Additionally, the course’s comprehensive approach ensures that your team stays updated with the latest techniques and strategies, keeping your program at the forefront of child-centered swim education.

Don’t miss out on this one! Investing in your team’s development is investing in the success of your swim program and the well-being of your young learners.

MELISSA MCGARVEY, BRITISH SWIM SCHOOL.

36 | USSWIMSCHOOLS.ORG

PARTICIPATING IN THE SMALL SWIM SCHOOL SUPPORT GROUPS AT CONFERENCES, VIRTUAL LUNCHEON, WEBINARS AND MORE PROVIDES SEVERAL VALUABLE BENEFITS: 1. Shared Knowledge and Experience: We learn from each other who are facing similar challenges and opportunities in the swimming school industry. This shared experience provides insights into effective teaching methods, managing operations, dealing with regulations, and more.

2. Networking Opportunities: Connecting with other owners, managers and swim instructors leads to valuable networking opportunities. This results in partnerships, collaborations and referrals that benefit our swimming schools.

3. Solution Seekers: When you encounter challenges or issues within your swimming school, this group serves as a resource that brainstorms and seeks solutions with each other. Sometimes, others have already faced and overcome similar experiences and they offer practical advice.

4. Professional Development: Workshops, seminars, or guest speakers organized by this support group enhances our skills and knowledge in areas such as coaching techniques, safety protocols, marketing strategies, and business management.

5. Emotional Support: Running a small business can be stressful and isolating at times. Being part of this group allows you to share your concerns, celebrate successes, and receive encouragement from others who understand your journey.

6. Industry Updates: We stay informed about industry trends, new regulations, or advancements in swimming instruction through discussions within this group.

7. Motivation and Inspiration: Seeing the successes of others inspire you to set and achieve new goals for your swimming school, which provides motivation.

Overall, being part of our USSSA small swim school owners group has contributed significantly to my personal success and growth of my business by providing knowledge, networking, support, and inspiration. I have built lifelong friendships that go above and beyond business with people from this group. You know who you are ...and if we haven’t meant yet, LETS DO. DEBBIE SAYERS DOLFUN SWIM ACADEMY

Hands down the USSSA conferences. I learn so much by meeting new people and listening to a variety of speeches. The conferences provide an incredible opportunity to be with people who live your day to day in regards to staffing, teaching, daily operations. Yes, many of us have different size swim schools but so much of the things we learn and discuss can be applied to all. Building relationships in which you can follow up with each other outside the conferences has helped me in many ways throughout the years!

I think we offer a lot of great educational opportunities.

Our members have generously contributed to the development of great online programing like our Infant Toddler, Special Abilities, Movement and Brain, Play with Purpose, and Preschool Course.

These offer you the opportunity to provide consistent training to your staff with content designed by swim school owners and instructors, for swim school staff.

I’m most excited about our Certified Fundamental Swim Instructor certification. It’s the first of its kind certification opportunity in the learn to swim industry that not only offers a solid foundation for swim instructors in a variety of subject areas, but also can help elevate the career of swim instructors by validating and providing credibility to your excellent instructors.

Our in-person Workshop and National Conference are another wonderful opportunity for members to truly live our mission of bringing passionate people together to share and inspire one another.

We have heard from members that have attended other conferences how much more they appreciate the quality of our programming and attention to detail to deliver a high quality experience. If you have not tried one of our online offerings or attended a workshop or national conference, I encourage you to make the investment in yourself, your staff, and your business!

LISA ZARDA USSSA

Being on the Board has been an awesome educational experience. There is a lot happening behind the scenes, learning how incredible Lisa and our office team are for everything they do for the USSSA has given me greater insight. Listening and learning from other Board members has helped me grow and develop as a leader within my own swim school.

ANN MARIE SUNDERHAUS HUBBARD FAMILY SWIM SCHOOL

Continued on next page...

USSWIMSCHOOLS.ORG | 37

THE EDUCATIONAL OPPORTUNITY I FIND MOST VALUABLE OFFERED BY THE USSSA IS UNDOUBTEDLY THEIR CONFERENCES. THESE EVENTS ARE A WEALTH OF LEARNING, WITH DIVERSE SESSIONS AND WORKSHOPS THAT PROVIDE CUTTING-EDGE INSIGHTS AND BEST PRACTICES. THE NETWORKING OPPORTUNITIES ARE UNPARALLELED, ALLOWING ME TO FORGE MEANINGFUL CONNECTIONS WITH INDUSTRY LEADERS AND FELLOW PROFESSIONALS Moreover, volunteering for committees and the Board of Directors has been a game-changer for me. It’s been a profound learning experience, offering a unique glimpse into the behind-the-scenes operations. This involvement has not only expanded my knowledge but also honed my leadership skills and deepened my commitment to the industry.

DAVINA LOPEZ DAVINA’S SWIM HOUSE

1. I find the conferences educational… on soooo many levels!

2. Small School Virtual brunches - organic conversation with brilliant minds 3. Book club - I am in 2 now. I wasn’t a huge reader but this book club pushed me and opened my eyes to continued and strengthening life long learning!

4. Webinars - especially when I can see peoples’ faces!

ROSE CHOLEWINSKI SWIMAMERICA – DAVIS

Add a splash of color The same high quality, trusted HDPE Grating you already know; now in 2 new colors and 3 designs.

Learn more at PaddockPoolEquipment.com

BOOK BUZZ:

DISCOVER THE LATEST BOOKS CREATING A BUZZ AMONG OUR MEMBERS!

WHO NOT HOW – DAN SULLIVAN This book proposes a paradigm shift in problem-solving by emphasizing the importance of asking “who” can help you achieve your goals rather than “how” you can do it yourself.

It advocates leveraging other people’s skills and resources to maximize productivity and effectiveness.

THE MAGIC OF THINKING BIG – DAVID SCHWARTZ David Schwartz’s classic self-help book encourages readers to think positively, set ambitious goals, and overcome self-imposed limitations. It provides practical techniques for developing a mindset that fosters confidence, creativity, and success in both personal and professional endeavors.

ATOMIC HABITS – JAMES CLEAR Atomic Habits focuses on the idea that small changes or improvements, when compounded over time, can lead to remarkable results. James Clear explores practical strategies for developing good habits, breaking bad ones, and making tiny changes that create a significant impact on personal and professional growth.

5 LEVELS OF LEADERSHIP – JOHN C. MAXWELL John Maxwell outlines a leadership model based on five distinct levels, each representing a different stage of leadership development. The book offers insights into how leaders can progress through these levels to maximize their influence, empower others, and achieve organizational success..

Continued on next page...

USSWIMSCHOOLS.ORG | 41

THE GO-GIVER – BOB BURG The Go-Giver tells a story about the power of giving and putting others’ interests first as a pathway to success. Bob Burg and John David Mann share five laws of stratospheric success through the narrative of a young professional learning from a mentor who teaches him the principles of giving, authenticity, and value creation.

THE 1-PAGE MARKETING PLAN: GET NEW CUSTOMERS, MAKE MORE MONEY, AND STAND OUT FROM THE CROWD BY ALLAN DIB Allan Dib presents a streamlined approach to marketing with his 1-page marketing plan framework. This book helps entrepreneurs and marketers define clear marketing goals, identify their target audience, craft compelling messages, and implement effective marketing strategies to attract new customers and increase revenue.

E-MYTH REVISITED BY MICHAEL GERBER E-Myth Revisited explores the entrepreneurial myth and offers practical insights on how to build a successful business by working on it, not just in it. Michael Gerber advocates for developing systems, processes, and roles that allow entrepreneurs to scale their businesses while maintaining quality and consistency, thereby fostering long-term success and personal fulfillment.

TRUST

the swimming insurance professionals RISK MANAGEMENT SERVICES has been providing swimming related businesses with insurance for MORE THAN

40 YEARS

Coverages We Offer • Property • General Liability • Residential Lessons • Special Events • Cyber Liability • Workers Compensation • Participant Accident

800-777-4930

rmsswimminginsurance.com

• And many more

You have a business to run.

We can help.

As a top 5 SBA lender in the country, Byline Bank specializes in small business lending.

Our loans offer longer terms and the credit structure you need to improve your bottom line. Let’s create your solution, together.

Get started with a Byline lender today.

Call Ron Aguero at (801) 734-0420.

©2024 Byline Bank. Member FDIC. Loans subject to approval.

National SBA ranking by the U.S. Small Business Administration by volume FY 2023.

Rev. 4/2024 44 | USSWIMSCHOOLS.ORG

STATE OF THE ASSOCIATION Q2 2024

USSSA

Bringing passionate people together to share & inspire each other.

Supporting better, safer swim school business.

MARKETING VIRTUAL WORKSHOP

WHERE WE’VE BEEN February 2024 - April 2024

ROCK COMPLETION RATE Moved forward with Marketing Workshop, Admin training & renewals.

Fell short on Marketing plans.

31 Registrations

EDUCATION ENGAGEMENT

CASH FLOW

4,123,704

410 195 # MEMBER OWNERS

-$55,001 LESSONS TAUGHT

3 YEAR PICTURE

CORE VALUES Let’s celebrate our members living our core values!

Our vision for the future KNOWN AS GOLD STANDARD LESSONS MEMBERS CONTRIBUTE, ARE ACTIVE & INFORMED TECHNOLOGY & COMMUNICATION - NEW APP POWERFUL & INFLUENTIAL VOICE LED BY SKILLED BOD, STAFF & COMMITTEES PROCESSES DOCUMENTED & FOLLOWED BY ALL CFSI REPLACING OLD STANDARDS LEGISLATIVE TRAILBLAZERS

Safety First and Always Aquabilities with Jennifer attended a Water Safety Expo

Building Relationships Meghan and Cristi celebrated 14 years at DeMont Family Swim School

Life Long Learners 73 CFSI Exams completed

WELL ATTENDED EVENTS PARENTS FIRST CHOICE

Professionalism My Swim Buddy attended City Council Zoning Meeting

CURRENT QUARTERLY ROCKS

1 YEAR PLAN Priorities we are committed to in 2024

Implement a marketing strategy to increase new membership.

App launched with 500 users.

Establish legislative priorities & create model legislation.

Committee alignment with 3 year picture.

PR campaign established to position USSSA as experts.

Document & approve two core processes.

Increase completion of CFSI & Preschool Courses by 50%.

Marketing Strategy New Member Marketing

2025 Dues Restructure

New App for Members

Event Planner Trained

usswimschools.org | my.usswimschools.org USSWIMSCHOOLS.ORG | 45