FROM THE DESK OF THE EXECUTIVE DIRECTOR We are well on our way into 2022 and while in many ways challenges persist, swim schools across the country are thriving and moving forward. And while competition for talent has been as challenging as ever, swim schools are leaning in and further improving all aspects of their employee offerings and culture. And how do you make a great hire when applicants are limited? CareerPlug shares five tips to help you make the right hires even during times of low applicant flow in the article, “How to Make the Right Hires When You Don’t Have Many Applicants.” And once you hire great people, how do you keep them? John Spence in his article, “How to Care for Your Employees” shares how leaders that C.A.R.E. for their people will enthuse and energize people to be engaged. As we continue to reflect on the shift in employee expectations and work to keep swim lessons running, many schools are taking a closer look at how they can create a culture that has a positive impact on the lives of their employees and those in their communities. As Jamie Notter shares in the article, “It’s Not a Great Resignation - It’s the Evolution of Work” it’s time to ignore the pundits talking about resignations and start becoming the destination. As many of you are gearing up for your busy season, don’t forget that USSSA is here for you. We continue to secure resources to help you run your business, from health insurance plans to cyber security, our network of resources is growing. For many of you, your membership dues are coming due and we hope that you continue to value connecting with other passionate swim school owners and choose to renew. We are here for you, so if you have any questions or are looking for a resource, please don’t hesitate to reach out. We are looking forward to seeing the fruits of everyone’s labor continue to flourish and we hope to see many of you at our National Conference in Hawaii for a well deserved celebration.
LISA M. ZARDA, CAE, CNAP Executive Director | US Swim School Association
