NATURALHEALTH NATURALHEALTH underdogsolutions.net Ph:919-428-5218 USA AUDITSUMMARYREPORT AUDITSUMMARYREPORT
STEP1
We generate your report and develop a growth strategy internally to prepare for your "Go Live" date. We then deliver our report to you and wait to hear back on your thoughts and forward intention.
We dive deep into your current brand and what impression you are giving to your consumers. We answer the question, "can we / an algorithm trust this business" and explore what can be done to change or further support the answer.
Done Done
OURAUDITPROCESS
In order to determine if we can help your business, we've researched your brand online inside and out. Below we've outlined our audit process and how we have gotten to the results that have generated your report.
STEP2 Done
STEP4
Before we work together, we work.
Done
We schedule a call / meeting with you and ask simple questions that will help us understand what our audit is looking for and what we may find.
We do an advanced Google & keyword search of your business and the consumer experience. We investigate what online services you're using, what profiles you have available, & what the internet tells us about your business.
STEP3
A legend to help break it down.
UNDERSTANDING YOURRESULTS
These little icons symbolize you/your brand's current performance. Where you find your icon on the audit chart is where your brand is currently ranked online within the categories.
This is your audit chart. It shows you how well your brand is currently ranked in each category. The definitions are listed below.
Weak
Excelling
Excelling
Weak Moderate
Moderate
0% 100%
This means that we were able to find your brand online but it showed areas of improvement and lost revenue opportunities,
This means that your brand was either NOT found online or had less than three landings.
YOU ARE KILLING IT! You've got the foundation down Congrats!
YOURAUDITRESULTS BRANDSTORY On the next few pages we will give you a detailed understanding of WHY these results were generated and where we looked to find the information. BRANDCONSISTENCY WEBSITEDESIGN WEBPERFORMANCE SOCIALMEDIABRAND SOC.MEDIAPRESENCE SOCIALENGAGEMENT ONLINEPRESENCE ONLINEOPTIMIZATION MARKETINGOUTREACH SPHERECONNECTION LOCALMARKETSHARE
Areas of Investigation: Website, Google, Social Media Accounts, & Yelp what helps give and generate goodwill.
What's Brand Consistency? Brand Consistency is
feel connected or united to you/your business.
customers / end-users trust in your business
your brand is how people perceive you wherever they interact with your business-both the impressions you can control and the ones you can't.
BRANDCONSISTENCY
We looked through more than 30 of your online profiles and accounts to check for your brand colors, typography, and messaging. While we saw consistency in the logo available, we did not see the consistency in "the look" of the business across your social media accounts or website.
BRANDSTORY
Areas of Investigation: Website, Google, Social Media Accounts, & Yelp/Safari
What's Story customers
Brand Story? A Brand
is what makes your
We looked through more than 30 of your online profiles and accounts to find some kind of brand messaging or story of the business, but found more of a highlight on individual products, than the store or the history of the store. We did find the slogan "Your source for natural health" which can assist in marketing campaigns, but we were unable to find the connection that would provide customer loyalty to the business to allow for repeat purchases and recommendations.
BREAKINGDOWNYOURBRANDRESULTS
WEBPERFORMANCE
Website Design
What's Website Performance? Website Performance is how well your website converts a prospect to a customer and generates leads.
a website is your employee that will promote your business 24/7, speak on your behalf, and answer questions that lead to dollars.
BREAKINGDOWNYOURWEBSITERESULTS
Website
website.
and accessibility
We were able to find the website www.vinenaturalhealthshoppe.com/, but were not able to purchase products, check inventory, or learn about the story of the business or business owner to attract the community to shopping. The re-design and improvement of the website could also further improve search ranking and heighten exposure for specific products and product categories.
What's Website Design? is the appearance, functionality, of the current
In order to determine the performance of your website, we generally hold a roundtable discussion to get a consumer opinion. Because there is no current shop on the website, our team skipped this step and ran a crawl. (See attached crawl scores that show The Vine Natural Health Shoppe ranking between 21 & 50 in customer search results. In addition, your current agency is utilizing the minimum Power Listing account as possible. This report is also attached and will show a 72% performance score vs. an average 89.7% score in your industry.
Areas of Investigation: (www.vinenaturalhealthshoppe.com)
WEBSITEDESIGN
Areas of Investigation: Website (www.vinenaturalhealthshoppe.com)
SOCIALENGAGEMENT
Areas of Investigation: Facebook & Instagram
social media is a business'
Areas of Investigation: Facebook, Instagram, Google+, Twitter, LinkedIn, & Tik Tok
We were able to find your social media accounts, but we were not able to identify the branding within the accounts or find consistent posting information. We also could not identify the new products that were incoming, the best sellers, or find any posts that had a specific customer call to action. (see section 2 for opportunity)
Areas of Investigation: Facebook, Instagram, LinkedIn, Twitter, & TikTok
What's Social Engagement? Social Engagement is the number of reactions, shares, comments, and likes on your posted materials.
SOC.MEDIAPRESENCE
What's Social Media Brand? Social Media Brand is the story used on social media to generate likeability, relativity, and customer loyalty.
What's Social Media Presence? Social Media Presence is the number accounts that exist for your business, relevant to your market.
We do not yet see the average of 35%-50% engagement on your accounts that is typical when successfully retargeting your area, nor do we see the needed presence to make a network connection.
tool to identify likeability and become the first & only choice in the niche.
BREAKINGDOWNYOURSOCIALRESULTS
SOCIALMEDIABRAND
We see that you have successfully established all of the accounts needed on your social feed, but the business has not yet been consistently posting with driven call to actions or customer connections.
BREAKINGDOWNYOUR"SEO"RESULTS
Areas of Investigation: Google, Bing, Firefox, Safari, Yext Partnership ONLINEPRESENCE ONLINEOPTIMIZATION
We were able to find an active Power Listings account and the needed foundation for your online set up and ads, but the report showed that none of your reviews have been converted to secondary pages and displayed, your chosen key words are not correctly ranking, and that an incorrect phone number ((919) 346-0634) is dramatically effecting your ranking reports. With this combined with a local of social conversion presence, there is area for improvement in business consistency and information accuracy, Your business scored an Optimization Rate of 72% - based on the domains: www.vinenaturalhealthshoppe.com. down way to & content marketing is a commitment not a campaign.
What's Online Optimization? Online Optimization is the ranking amount that your website and listed information populates correctly. search engine optimization is a watered
We were able to find a Power Listing account, the primary needs of the account foundation, and your marketable Google profile. We were not able to find notifications or updates, customer engagement methods or techniques, third party back up, or retail features.
Areas
of Investigation: Google, Bing, Firefox, Safari What's Online Presence? Online Presence is the # and ranking of the accounts that populate in direct and generic searches for your business.
currently
say content marketing
directions alone, our
Google, Facebook, Instagram,
SPHERECONNECTION
Areas of
impact
guess for your foot traffic is that you have about 35% of the local market share. Areas of Investigation: Facebook & Instagram What's Local Market Share? Local Market Share is the amount of the market that prefers your brand over others and follows your digi-efforts.
With your current Power Listings, you are ranking with the top 21 50 searches for natural health shoppes, but show no ranking on specific products or product availability. Your marketing does showcase your current products on a minimal scale, but does not provide a community call to action or engagement call, that would give you direct access to your purchasing customers.
Sphere Connection? Sphere Connection is the presence of your brand connecting back to its customers and building a following.
Investigation: Facebook, Instagram, Google+, Twitter, LinkedIn, & Tik Tok
We were unable to find any information regarding your sphere connection.
Areas of Investigation: & market outreach is the that your brand is bringing to your community.
What's
MARKETINGOUTREACH
Based on traffic in search for best educated
Tik Tok What's Market Outreach? Market Outreach is the amount of online activity that shows your brand engaging & contributing to your market. Your
BREAKINGDOWNYOURMARKETRESULTS
LOCALMARKETSHARE
How well we believe you're maximizing the internet for your business
We can still help! You've got the foundation and the ground work done so you've saved yourself a lot of time. Now let us help you launch it!
Don't fret! This means that we can help develop your business and quickly get you on track to successfully generating clients!
Not a problem. We can build off of what you've started and help you get to a place of generating revenue!
YOUR CURRENT SCORE
Excelling
Moderate Weak Weak
54% Basedonourconversation,we expectedandpreparedfor thisscoreinourmeetinglast week.Don'tworry,wecanhelp changethis!
OUR90-DAYCORRECTION MEASUREMENTGOAL BRANDSTORY On the next few pages we will give you a detailed understanding of WHY these projections were generated and how we plan on making this happen for your business! We've also included tips & tricks for your team now, as promised! BRANDCONSISTENCY WEBSITEDESIGN WEBPERFORMANCE SOCIALMEDIABRAND SOC.MEDIAPRESENCE SOCIALENGAGEMENT ONLINEPRESENCE ONLINEOPTIMIZATION MARKETINGOUTREACH SPHERECONNECTION LOCALMARKETSHARE
3% Moderate YOUR POTENTIAL SCORE Excelling Weak Yousawthatright.Weareconfidentwe candrasticallyimproveyouronline performanceinabout90days.That meansmorepresenceandareal foundationtogetstartedmarketing afterapprx60days.Checkouthowon thenextcoupleofpages. Excelling After working with US for 90-Days Don't fret! This means that we can help develop your business and quickly get you on track for successfully generating clients! Not a problem We can build off of what you've started and help you get to a place of generating revenue! We can still help! You've got the foundation and the ground work done so you've saved yourself a lot of time. Now let us help you launch it!
BRANDDESIGN 9/21 6DAYS-24H WEBSITEDESIGN +SHOPSET-UP 7DAYS-28H PHOTO/VIDEO 2DAYS 16H SOCIALSETUP+ IN-HOUSE TRAINING 1DAY-8H WEBSITE COMPLETE+ ONLINESET-UP 3DAYS-14H MARKETINGPLAN 4DAYS 18H ADCAMPAIGN CREATION 4DAYS-16H DIGITALBLAST MONTHLY 9/29 10/12 10/17 10/19 10/28 11/4 OUTLININGOURPROPOSEDTIMELINE category start date prev.category deadlinedate date all set up is done and we start marketing your product on a large scale This timeline operates on business days (M F) and is proposed if we were to get started immediately. Timeline is subject to change based on start date, availability, and service changes. 10/24
BRANDCONSISTENCY
We will first begin with creating a vision board based on your combined branding styles and desires and the brands of the successful industry leaders. We will use this vision board to re design the logo, color palette, tagline, typography guideline, and the mission, vision, and messaging of the store. Once the brand story is completed, we will utilize the foundation of the branding to create a customized marketing plan and ad strategy to run a digital blast to the community and increase sales. This will also include the creation of branded materials, such as a store fliers, business cards (print/digital), and promotional inserts for your instore orders, to eliminate the third party newsletter, and create customer loyalty and repeat business.
Once your guidelines have been created and we are ready to launch our efforts, we will create all of your social media designs, including all of your cover images, highlight covers, + more. We will create all of the graphics for your online profiles and accounts, as well as manage the images that are displayed in the Google and Safari Search tool's.
BRANDSTORY
What's Brand Consistency? Brand Consistency is what helps give customers / end-users trust in your business and generate goodwill.
Deliverables: Digital Designs for Branded Online Accounts
EXPLAININGOURSUCCESSSTRATEGY
Deliverables: Brand Guideline Presentation & Digital Designs for Branded Materials.
What's Brand Story? A Brand Story is what makes your customers feel connected or united to you/your business.
Deliverables: Branded Website with full shopping functionality.
How likely are you to have to call to get the information you need? TBD
How likely are you to look up other options before making a decision? TBD
How likely are you to schedule an appointment with no further information? TBD
EXPLAININGOURSUCCESSSTRATEGY
How well do you relate to the business or feel compelled to use their service? TBD
How likely are you to remember the website? TBD
What's Website Design? Website Design is the appearance, functionality, and accessibility of the current website.
We will create an online website, with Amazon, eBay, and social integrations that allow for your customers (and customers marketed to) to shop online and/or set up recurring orders. This website will also have additional call to actions that include: leading customers in store, joining the newsletter to provide you with direct marketing opportunities, and sign up for subscriptions/pick-up's in store. We will also ensure that your inventory in store matches your website weekly and we provide you with an in-depth weekly update that goes through inventory and supply.
Deliverables: A roundtable report that includes updates and improvements, as needed
What's Website Performance? Website Performance is how well your website converts a prospect to a customer and generates leads.
How likely are you to use this service based on the website alone? TBD
WEBSITEDESIGN
In order to determine the performance of your website, we will then hold a roundtable discussion to get a consumer opinion and run a new scan. Based on the customer response, we will make changes and revisions to the site to ensure that we are launching a site that exceeds consumer expectations and has been audited for efficiency and demand.
WEBPERFORMANCE
Within the first billing cycle, we will establish your Key Performance Indicators ("KPI's"), create compelling advertisements for your page, build a dynamic audience and following, and focus on establishing your online niche to build traction. Based on our Imagination Session, we believe that we should begin with targeting Instagram + Facebook, and focus on creating viral content to create a product boost and buzz online. This will be included in the 6 Month Strategy you receive in M1. Images Activity Social. Social the story on social will all of your social media accounts and add all of the the pages on a daily basis. Your highlight be Instagram and your primary account will be Facebook, with a focus on creating sustainable online shops. Google+, Twitter, LinkedIn, & Tik Tok account/pass Social Media Social Media Presence is the number accounts for your business, relevant to your market. marketing support staff will spend time on your highlight and primary account engaging with your audience, building relationship and conversation within your niche, and upholding the brand's voice on multiple platforms. & Facebook KPI Report with & Changes Outlined Social Engagement is the number of reactions, and likes on your posted materials.
Our
Media Brand? Social Media Brand is
What's
Deliverables: Branded Cover
establish
SOCIALMEDIABRAND SOC.MEDIAPRESENCE SOCIALENGAGEMENT
account will
Deliverables: Facebook, Instagram,
DAILY
Templates for
EXPLAININGOURSUCCESSSTRATEGY
used
Presence?
media to generate likeability, relativity, and customer loyalty. Now we
Deliverables: Instagram
Direction
What's Social Engagement?
shares, comments,
and
branded graphic designs to
What's
that exist
Deliverables: Google, Bing, Firefox, and Safari Listing
your business.
ranking amount that your website and listed information populates correctly.
Online Presence? Online Presence is the # and ranking of the accounts that populate in direct and generic searches
EXPLAININGOURSUCCESSSTRATEGY
We will utilize our man-power, affiliates, and partnerships in the SEO field to build your Google profile and create higher ranking on your website., from 21-50, to top 5. We will establish target keywords, search terms, and clientele to ensure that your product is found when people are searching within your niche and the correct online or in-store prompts are added to each customer type.
Deliverables: Google My Business Account
We will test all links, verify all 46 business listing accounts are reporting accurately (updating the inaccurate phone number and info), and ensure that your website is responsive to Google and populating results, where possible. We will also convert all of your review traffic and ensure that you have multiple sources of customer reviews across all platforms.
What's Online Optimization? the
ONLINEPRESENCE
Finally, in this phase we will release a series of strategic releases that explain the launch of the product and story brand in hopes of assisting in our attempt for heightened in-store traffic.
Your business is projected to score an Online Optimization Rate of 96% just 55 days after signing.
In this phase we will also set up all of your online shops to begin selling online. This will include Amazon Sellers, Facebook Shop, Instagram Shopping, Google Shopping, Ebay, & Etsy.
Online Optimization is
What's for
ONLINEOPTIMIZATION
Deliverables: Social Media
Deliverables: Social Media
Deliverables: NONE
What's Market Outreach? Market Outreach is the amount of online activity that shows your brand engaging & contributing to your market.
We will help you to further capture inventory and customer information by building a customer loyalty program you are comfortable with and the design and process associated with the loyalty plan. This will also include operational review and revision to assist in streamlining internal processes and improve store functionality.
SPHERECONNECTION
We will utilize the created social media accounts to begin marketing with local health and wellness shops, niche specific sister companies, and direct consumers in hopes of reaching more clientele, non invasive advertising, and capturing more of the available market. We will also utilize your current customers to target potential buyers and run strategic geo-fence campaign set, targeted at repeat purchasing, purchase history, and retargeting.
We will utilize our current social media strategy to increase store inventory awareness, drive online sales, and network with the locals in hopes of increasing store traffic, providing product awareness and loyalty, and encouraging immediate impulse purchases. We will also encourage mailing list sign up's and drive people to engage with the business on multiple platforms.
MARKETINGOUTREACH
LOCALMARKETSHARE
What's Sphere Connection? Sphere Connection is the presence of your brand connecting back to its customers and building a following.
What's Local Market Share? Local Market Share is the amount of the market that prefers your brand over others and follows your digi-efforts.
EXPLAININGOURSUCCESSSTRATEGY
Full service means that our prices are reduced from $125/hr to $95/hr and you receive access to a growth focused Director of Operations & Marketing for the length of your package to include unlimited revisions weekly check in meetings FULL-SERVICE ONE-TIMEFEE& $1,892MONTHLYMARKETING PACKAGE+ADSPEND BEST VALUE ESTIMATEOPTIONS EXPLAINED Single service means that we are going to charge by product at our standard rate of $125/hour based on scheduling availability This will include unlimited SINGLE-SERVICE TOTALONE TIMEFEE'S+ NOMONTHLYDIGITALMARKETINGPACKAGE $500OFF Execute your agreement on the same day you receive your audit and estimate to receive a $500 same day booking discount! 1Mo.FREE Get one month of social media marketing added to your 6 month agreement when you select full service at check out.
LET'SGROW LET'SGROW underdogsolutions.net Ph:919-428-5218 USA
