Myrmidon Audit Report Summary

OURAUDITPROCESS

Before we work together, we work.

In order to determine if we can help your business, we've researched your brand online inside and out. Below we've outlined our audit process and how we have gotten to the results that have generated your report.

STEP1

We schedule a call / meeting with you and ask simple questions that will help us understand what our audit is looking for and what we may find.

STEP2

We do an advanced Google & keyword search of your business and the consumer experience. We investigate what online services you're using, what profiles you have available, & what the internet tells us about your business.

STEP3

We dive deep into your current brand and what impression you are giving to your consumers. We answer the question, "can we / an algorithm trust this business" and explore what can be done to change or further support the answer.

STEP4

Done Done Done Done

We generate your report and develop a growth strategy internally to prepare for your "Go Live" date. We then deliver our report to you and wait to hear back on your thoughts and forward intention.

UNDERSTANDING YOURRESULTS

A legend to help break it down.

These little icons symbolize you/your brand's current performance. Where you find your icon on the audit chart is where your brand is currently ranked online within the categories.

0%

Moderate

100%

Excelling

This is your audit chart. It shows you how well your brand is currently ranked in each category. The definitions are listed below. Weak

This means that your brand was either NOT found online or had less than three landings.

Moderate

This means that we were able to find your brand online but it showed areas of improvement and lost revenue opportunities,

Excelling

YOU ARE KILLING IT! You've got the foundation down Congrats!

YOURAUDITRESULTS

BRANDSTORY

BRANDCONSISTENCY WEBSITEDESIGN

WEBPERFORMANCE

SOCIALMEDIABRAND

SOC.MEDIAPRESENCE

SOCIALENGAGEMENT

ONLINEPRESENCE

ONLINEOPTIMIZATION

MARKETINGOUTREACH

SPHERECONNECTION

LOCALMARKETSHARE

On the next few pages we will give you a detailed understanding of WHY these results were generated and where we looked to find the information.

BRANDSTORY

What's Brand Story? A Brand Story is what makes your customers feel connected or united to you/your business.

Areas of Investigation: Website, Google, Social Media Accounts, & Yelp/Safari

We looked through the information found within your online profiles and accounts to find some kind of brand messaging or story of the business, but were not able to find any supplemental information about the message behind your brand or the info to support the brand itself. It will be important to create the brand voice and messaging to help create an emotional connection with potential client and begin to establish a conversion-focused branding.

BRANDCONSISTENCY

What's Brand Consistency? Brand Consistency is what helps give customers / end-users trust in your business and generate goodwill.

Areas of Investigation: Website, Google, Social Media Accounts, & Yelp

We looked through the information found within your online profiles and accounts to check for your brand colors, typography, and messaging. Unfortunately, we were unable to find consistency in branding and were unable to find an independent profile for the business.

your brand is how people perceive you wherever they interact with your business-both the impressions you can control and the ones you can't.

BREAKINGDOWNYOURWEBSITERESULTS

WEBSITEDESIGN

Areas of Investigation: Website (www.neurofitconnections.com)

We were able to find your WIX Website for Myrmidon Security, but unfortunately found 316 errors within the site that can help significantly improve your online ranking and earn you foot traffic. In addition to the internal and third-party crawl, we found that the website does not yet support the emotional marketing need for service conversions. While design will be an important aspect of the website revamp, the fundamental foundation and structure of the site (both front-facing and back-end) should be developed to support a consistent brand with one front-facing voice, to invoke a trustworthiness factor and increase traffic conversions.

WEBPERFORMANCE

Areas of Investigation: Website (www.melodylmft.com)

We held a staff-based round table of your website and reviewed the 8 key elements of a security or veteran-owned site against your current site. Because the site did not rank, by connecting with the Google interface, your site scored 1 of 8 available points.

What's Website Design? Website Design is the appearance, functionality, and accessibility of the current website.

What's Website Performance? Website Performance is how well your website converts a prospect to a customer and generates leads.

a website is your employee that will promote your business 24/7, speak on your behalf, and answer questions that lead to dollars.

social media is a business' tool to identify likeability and become the first & only choice in the niche.

SOCIALMEDIABRAND

What's Social Media Brand? Social Media Brand is the story used on social media to generate likeability, relativity, and customer loyalty.

Areas of Investigation: Facebook, Instagram, LinkedIn, Twitter, & TikTok

We were unable to find any business-specific social media accounts.

SOC.MEDIAPRESENCE

What's Social Media Presence? Social Media Presence is the number accounts that exist for your business, relevant to your market.

Areas of Investigation: Facebook, Instagram, Google+, Twitter, LinkedIn, & Tik Tok

We were unable to find any business-specific social media accounts for the Virginia location. We will need to create pages for each platform utilizing unique tag's as the username "myrmidon security" is currently being utilized.

SOCIALENGAGEMENT

What's Social Engagement? Social Engagement is the number of reactions, shares, comments, and likes on your posted materials.

Areas of Investigation: Facebook & Instagram

We do not yet see the average of 5%-10% engagement on your accounts that is typical when we were unable to find any business-specific social media accounts.

ONLINEPRESENCE

Areas

We were not able to locate a Google Business Page or Google Listing Ad, nor were we able to find the 45 listings that compile an accurate foundation. The SEO Scan and Optimization Report showed a 0% Accuracy Rating, based on the lack of a GLS and GMB Profile, which can significantly affect these scores. (See attached)

ONLINEOPTIMIZATION

What's

Areas of Investigation: Google, Bing, Firefox, Safari, Yext Partnership

Wewereunabletolocateanysupplementalmarketingprofilesor accountsthatwouldsupportaccuraterankingforthesite.Thefollowing profilesmissingweredetrimentaltotheperformanceofyoursite:

GoogleBusinessListing

SafariBusinessListing(Apple)

GoogleListingServicesAd

Inaddition,bothanalyticreportsconductedshowa0%rankforboth On-PageSEOandonlinePositionTracking.

YourbusinesscurrentlyscoredanOptimizationRateof0%-basedonthe domain:www.myrmidonsecurity.com.

of Investigation: Google, Bing, Firefox, Safari

What's Online Presence? Online Presence is the # and ranking of the accounts that populate in direct and generic searches for your business.

Online Optimization? Online Optimization is the ranking amount that your website and listed information populates correctly.

search engine optimization is a watered down way to say content marketing & content marketing is a commitment not a campaign.

MARKETINGOUTREACH

What's Market Outreach? Market Outreach is the amount of online activity that shows your brand engaging & contributing to your market.

Areas of Investigation: Google, Facebook, Instagram, & LinkedIn

With no current Power Listing, you are ranking 275/5000 searches for the highest ranking phrased keywords: security service, security team, private security, security contract. Your brand shows no ranking on specific products or product availability and does not yet display a call to action for conversions.

SPHERECONNECTION

What's Sphere Connection? Sphere Connection is the presence of your brand connecting back to its customers and building a following.

Areas of Investigation: Facebook, Instagram, Google+, Twitter, LinkedIn, & Tik Tok

We were not able to locate supporting accounts to review the sphere connection or interaction with the local market.

LOCALMARKETSHARE

What's Local Market Share? Local Market Share is the amount of the market that prefers your brand over others and follows your digi-efforts.

Areas of Investigation: Facebook & Instagram

Based on traffic in search for directions alone, our internal and thirdparty reporting systems show that you currently have about 0% of the local market share.

Your market outreach is the impact that your brand is bringing to your community.

YOUR CURRENT SCORE

How well we believe you're maximizing the internet for your business

08%

Weak

Basedonourresearch,we expectedandpreparedfor thisscoreinourmeetingthis morning.Don'tworry,wecan helpimprovethis!

Weak

Don't fret! This means that we can help develop your business and quickly get you on track to successfully generating clients!

Moderate

Not a problem. We can build off of what you've started and help you get to a place of generating revenue!

Excelling

We can still help! You've got the foundation and the ground work done so you've saved yourself a lot of time. Now let us help you launch it!

OUR90-DAYCORRECTION MEASUREMENTGOAL

BRANDSTORY

BRANDCONSISTENCY

WEBSITEDESIGN

WEBPERFORMANCE

SOCIALMEDIABRAND

SOC.MEDIAPRESENCE

SOCIALENGAGEMENT

ONLINEPRESENCE

ONLINEOPTIMIZATION

MARKETINGOUTREACH

SPHERECONNECTION

LOCALMARKETSHARE

On the next few pages we will give you a detailed understanding of WHY these projections were generated and how we plan on making this happen for your business! We've also included tips & tricks for your team now, as promised!

YOUR POTENTIAL SCORE

After working with US for 90-Days

3%

Yousawthatright.Weareconfidentwe candrasticallyimproveyouronline performanceinabout90days.That meansmorepresenceandareal foundationtogetstartedmarketing afterapprx90days.Checkouthowon thenextcoupleofpages.

Excelling

Weak

Don't fret! This means that we can help develop your business and quickly get you on track for successfully generating clients!

Moderate

Not a problem We can build off of what you've started and help you get to a place of generating revenue!

Excelling

We can still help! You've got the foundation and the ground work done so you've saved yourself a lot of time. Now let us help you launch it!

This timeline operates on business days (M-F) and is proposed if we were to get started immediately. Timeline is subject to change based on start date, availability, and service changes.

date all set up is done and we start marketing your product on a large scale

prev.category deadlinedate

EXPLAININGOURSUCCESSSTRATEGY

BRANDSTORY

What's Brand Story? A Brand Story is what makes your customers feel connected or united to you/your business.

Deliverables: Brand Guideline Presentation & Digital Designs for Branded Materials.

We will first begin with creating a vision board based on your combined branding styles and desires and the brands of the successful industry leaders, starting with the outlined mirror account. We will use this vision board to refresh the logo, color palette, tagline, typography guideline, and the mission, vision, and messaging of the store. Once the brand story is completed, we will utilize the foundation of the branding to create a customized website design and function that improves digital traffic and conversion scores. This will also include the creation of branded materials, such as brochures, business cards (print/digital), letterheads, folders and promotional inserts for your consultation recovery packets. This will also include the graphic design of the online profile accounts and their designated design need.

BRANDCONSISTENCY

What's Brand Consistency? Brand Consistency is what helps give customers / end-users trust in your business and generate goodwill.

Deliverables: Digital Designs for Branded Online Accounts

Once your guidelines have been created and we are ready to launch our efforts, we will create all of your webpage and social media designs, including all of your cover images, highlight covers, + more. We will create all of the graphics for your online profiles and accounts, as well as manage the images that are displayed in the Google and Safari Search tool's.

EXPLAININGOURSUCCESSSTRATEGY

WEBSITEDESIGN

What's Website Design? Website Design is the appearance, functionality, and accessibility of the current website.

Deliverables: Branded Website with client and staff integrations.

We will create a Google Business and Google Listing Profile, enhance your website to attract clients and encourage conversions and launch your SEO Blasted Content Campaigns. The website will include frontfacing design that provides the emotional marketing foundation and fully-functioning portals for clients and staff to compete and update the program guidelines; while meeting all of the search engine requirements to create high organic search ranking on multiple platforms.

WEBPERFORMANCE

What's Website Performance? Website Performance is how well your website converts a prospect to a customer and generates leads.

Deliverables: A roundtable report that includes updates and improvements, as needed

In order to determine the performance of your website, we held a staff roundtable discussion to get a consumer opinion and run a new scan. Based on the customer response, we will make changes and revisions to the site to ensure that we are launching a site that exceeds consumer expectations and has been audited for efficiency and demand.

How likely are you to use this service based on the website alone? 1/10

How likely are you to have to call to get the information you need? 10/10

How likely are you to look up other options before making a decision? 9/10

How well do you relate to the business or feel compelled to use their service? 3/10

How likely are you to remember the website? 1/10

How likely are you to schedule an appointment with no further information? 0/10

EXPLAININGOURSUCCESSSTRATEGY

SOCIALMEDIABRAND

What's Social Media Brand? Social Media Brand is the story used on social media to generate likeability, relativity, and customer loyalty.

Deliverables: Branded Cover Images and Activity Templates for Social.

Within the first billing cycle, we will establish your Key Performance Indicators ("KPI's"), create compelling advertisements for your page, build a dynamic audience and following, and focus on establishing your online audience to build traction. Based on our Imagination Session, we believe that we should begin with targeting Instagram + Facebook, and focus on creating viral content to create a product boost and buzz online. This will be included in the 6-Month Strategy you receive in M1.

SOC.MEDIAPRESENCE

What's Social Media Presence? Social Media Presence is the number accounts that exist for your business, relevant to your market.

Deliverables: Facebook, Instagram, Google+, Twitter, LinkedIn, & Tik Tok account/pass.

We will establish all of your social media accounts and add all of the branded graphic designs to the pages on a daily basis. Your highlight account will be Instagram and your primary account will be Facebook, with a focus on creating sustainable online shops.

SOCIALENGAGEMENT

What's Social Engagement? Social Engagement is the number of reactions, shares, comments, and likes on your posted materials.

Deliverables: Instagram & Facebook KPI Report with Direction & Changes Outlined

Our marketing support staff will spend time on your highlight and primary account DAILY engaging with your audience, building relationship and conversation within your niche, and upholding the brand's voice on multiple platforms.

EXPLAININGOURSUCCESSSTRATEGY

ONLINEPRESENCE

What's Online Presence? Online Presence is the # and ranking of the accounts that populate in direct and generic searches for your business.

Deliverables: Google My Business Account

We will utilize our man-power, affiliates, and partnerships in the SEO field to create and develop your Google profile and create higher ranking on your website, from 0, to ranking within the top 5 of industry providers. We will establish target keywords, search terms, and clientele to ensure that your service is found when people are searching within your niche and the correct online or in-store prompts are added to each customer type.

Additionally, in this phase we will release a series of strategic outputs that explain the re-launch of the service and story brand in hopes of assisting in our attempt for heightened in-store traffic.

ONLINEOPTIMIZATION

What's Online Optimization? Online Optimization is the ranking amount that your website and listed information populates correctly.

Deliverables: Google, Bing, Firefox, and Safari Listing

We will test all links, verify all 46 business listing accounts are reporting accurately (updating the inaccurate phone number and info), and ensure that your website is responsive to Google and populating results, where possible. We will also convert all of your review traffic and ensure that you have multiple sources of customer reviews across all platforms.

Your business is projected to score an Online Optimization Rate of 96% just 58 days after signing.

EXPLAININGOURSUCCESSSTRATEGY

MARKETINGOUTREACH

What's Market Outreach? Market Outreach is the amount of online activity that shows your brand engaging & contributing to your market.

Deliverables: Social Media

We will utilize all of the created social media accounts to ensure that we are actively targeting your 3 key markets. This will include potential corporate security clients, personal security clients, and celebrity clients. We will utilize a direct marketing campaign and 6-element social media ad campaign to ensure success.

SPHERECONNECTION

What's Sphere Connection? Sphere Connection is the presence of your brand connecting back to its customers and building a following.

Deliverables: Social Media

We will utilize the created social media strategy to increase awareness, drive online bookings and conversions, and network with the locals in hopes of increasing site traffic, providing service awareness and loyalty, and encouraging immediate scheduling opportunities. We will maximize the results of the social campaign to create social buzz that lasts.

LOCALMARKETSHARE

What's Local Market Share? Local Market Share is the amount of the market that prefers your brand over others and follows your digi-efforts.

Deliverables: NONE

We will help connect you with local associations that will be committed to helping you grow and succeed in your industry.

90DAYRESULTSGUARANTEED

Our results guarantee says that we ensure that your business will have the following items completed and optimized within 90 days or your money back.

Messaging-focused branding that compels potential patients to connect to the brand and engage in services

Optimized & Industry-Focused Website Design & Implemented to Your 100% Satisfaction and a minimum of 85% Round Table Impression Score

Marketing Foundation Set-Up Including:

An accurate & optimized Google Business Profile

An accurate & optimized Safari Business Profile

An accurate & optimized Social Media Profile & Hosting

A minimum of 40 online accounts, optimized for new ranking and sales

Conversion-focused 3rd rank (or higher) ads displayed on:

Google

Social Media: Instagram, TikTok & Facebook

YouTube Video & Static Ads

A detailed marketing plan, featuring more than 11 marketing elements for both agency-driven and DIY conversion points

A conversion-focused social media advertising campaign, with reviewed and approved content design, including a minimum of a 46% overall ROI guarantee.

An overall SEO & Optimization Ranking Score of at least 83%

A fully-functioning branded website with brand-focused marketing, compelling conversions, a working client portal and working staff portal with a 100% satisfaction guarantee.

Throughout the process you will receive a bi-weekly operation and marketing report, one 1-hour Director check-in meeting and a client portal with real-time access to campaigns, reporting and updates.

the following pages are the supporting documents for the information disclosed in the report.

Yelp

Listing Not Found

Citysearch

Listing Not Found

MerchantCircle

Listing Not Found

YP.com

Myrmidon Security

135 E Main St, Trinidad, CO 81082 (719) 422-8182

ShowMeLocal

Myrmidon Security LLC

135 E Main St, Trinidad, CO 81082 (719) 422-8182

LocalStack

Listing Not Found

MapQuest

Listing Not Found

https://www.optimizelocation.com/partner/underdogsolutions/listing-report.html

Local.com

Listing Not Found

EZlocal

Myrmidon Security LLC

135 E Main St, Trinidad, CO 81082 (719) 422-8182

LocalDatabase

Listing Not Found

CitySquares

Listing Not Found

YellowMoxie

Myrmidon Security

135 E Main St, Trinidad, CO 81082 (719) 422-8182

Tupalo

Listing Not Found

Where To?

Listing Not Found

USCity.net

Listing Not Found

AmericanTowns.com

Listing Not Found

eLocal

Listing Not Found

YaSabe

Myrmidon Security LLC

1208 Arizona Ave, Trinidad, CO 81082 (719) 422-8182

Navmii

Listing Not Found

ChamberofCommerce.com

Myrmidon Security Llc 135 E Main St, Trinidad, Colorado 8108 (719) 422-8182

YellowPageCity.com

Listing Not Found

8coupons

Listing Not Found

GoLocal247

Myrmidon Security LLC 1208 Arizona Ave, Trinidad, CO 81082 (719) 422-8182

YellowPagesDirectory

Listing Not Found

https://www.optimizelocation.com/partner/underdogsolutions/listing-report.html

Pointcom

Listing Not Found

Opendi

Listing Not Found

ABLocal

Listing Not Found

MyLocalServices

Listing Not Found

Yalwa

Listing Not Found

AroundMe

Myrmidon Security LLC 1208 Arizona Ave, Trinidad, CO 81082 (719) 422-8182

Property Capsule

Listing Not Found

https://www.optimizelocation.com/partner/underdogsolutions/listing-report.html

2findlocal Listing Not Found

Insider Pages

Listing Not Found

Brownbook.net

Freedom Road Dispensary 514 W Main St, Trinidad, CO 81082 (719) 422-8181

Hotfrog

Listing Not Found

Cylex

Listing Not Found

There

Underdog Solutions shall have no liability for the availability or contents of the scan results, which may vary based on information we receive from our partners. This scanning tool is supplied on an "as is" and "as available" basis. To the fullest extent under applicable law, Underdog Solutions makes no, and disclaims all, warranties, guarantees and representations, whether express, implied, oral or otherwise.

No Special Offer is not calculated as an error and indicates that the listing does not have a Underdog Solutions Featured Message. Not all publishers support this field.

Terms of Use

© 2023 Underdog Solutions

https://www.optimizelocation.com/partner/underdogsolutions/listing-report.html

Underdog Solutions

Your Service Estimate From Underdog Solutions is Here!

Estimate #20220928

Estimate date

May 31, 2023

Estimate expiration date

Never Customer Chris Myrmidon Security Services Llc rolocordoba cw@gmail com 804-454-6654

Message

You've made some amazing steps toward growing and solidifying your business! �� Go, you!

Thank you for taking the time to complete a Brand Discovery Session & for the opportunity for US to audit your business online. We look forward to working with you and seeing your business grow.

Attached to this email is your Estimate for services suggested. Please make sure to take a detailed look at your Brand Audit & US Recommendations BEFORE making any commitment to the estimate attached We pride ourselves on getting results & want to ensure that we are walking into this journey on the same page!

We look forward to speaking soon.

Service: Brand Design

$3,000.00 ($125 00/hr) × 24 000

This Underdog Solutions service includes branding concept and design for the establishment of a new or revitalized brand request to include a 34-page Brand Guidelines Booklet, featuring: a logo and a minimum of 3 variations, typography, color palette, pattern, imaging/iconography, and more

→ Re-imagined logo for Myrmidon Security Services

→ 18-page brand guidelines document including 5+ logo variations,

https://squareup.com/dashboard/invoices/estimates/inve:0-ChAltpqieFrKJ-8BQ9ATR957EOIJ?currentUnitToken=LMGRVJ4TBJJ4M

typography, customer color palette, & more

→ Tested & Approved company tagline vetted at a round table with feedback notes

→ Branded Materials: Digital Copies of Business Cards, Letterheads, and brand-marketing poster materials

Service: Website Design & Development $3,610.00 ($95.00/hr) × 38.000

Website Design & Development Includes the Brainstorming, Designing, Implementation, and Optimization of a Simple Website and/or Landing Page (Simple Sites are 5 Pages or Less With Minimum Functionality Requirements)

Branded business design for front-facing site with 9-page destination landing.

→ Branded Home Page

→ Branded About Page

→ Branded Services Page with 3-Category Drop Down

→Branded Gallery Page

→ Branded Career Page

→ Branded Resources Page

→ Branded Contact Us Page Full-Service Set-Up & Onboarding $780.00 ($39.00/hr) × 20.000

55 hours of Director of Operations direction, implementation, and management (with support staff assistance) to build policies and procedures for all divisions, outline current protocols and goals, set annual trends and accountability measures, and create the full-service strategy for success , at the Director $39/hour billable rate. Social Set Up and Foundation Completed + KPI Identications Created and Executed Creation & Branding of the follow accounts:

: 6-Month Marketing Plan $1,900.00 ($95.00/hr) × 20.000

The creation of a comprehensive marketing plan for the business, outlining the KPI responses, indicators, and overall projections

Service: Ad Campaign Creations & Design $3,125.00 ($125 00/hr) × 25 000

The creation of 7 ad campaigns for digital and direct marketing purposes, not including third-party ad fees

Day Booking Discount ($500.00)

https://squareup.com/dashboard/invoices/estimates/inve:0-ChAltpqieFrKJ-8BQ9ATR957EOIJ?currentUnitToken=LMGRVJ4TBJJ4M

$11,915 00

"the best investment we've made"