

OURAUDITPROCESS
Before we work together, we work.
In order to determine if we can help your business, we've researched your brand online inside and out. Below we've outlined our audit process and how we have gotten to the results that have generated your report.
STEP1
We schedule a call / meeting with you and ask simple questions that will help us understand what our audit is looking for and what we may find.
STEP2
We do an advanced Google & keyword search of your business and the consumer experience. We investigate what online services you're using, what profiles you have available, & what the internet tells us about your business.
STEP3
We dive deep into your current brand and what impression you are giving to your consumers. We answer the question, "can we / an algorithm trust this business" and explore what can be done to change or further support the answer.
STEP4
Done Done Done Done
We generate your report and develop a growth strategy internally to prepare for your "Go Live" date. We then deliver our report to you and wait to hear back on your thoughts and forward intention.
UNDERSTANDING YOURRESULTS
A legend to help break it down.
These little icons symbolize you/your brand's current performance. Where you find your icon on the audit chart is where your brand is currently ranked online within the categories.
0%


Moderate
100%
Excelling
This is your audit chart. It shows you how well your brand is currently ranked in each category. The definitions are listed below. Weak
This means that your brand was either NOT found online or had less than three landings.
Moderate




This means that we were able to find your brand online but it showed areas of improvement and lost revenue opportunities,
Excelling
YOU ARE KILLING IT! You've got the foundation down Congrats!
YOURAUDITRESULTS
BRANDSTORY
BRANDCONSISTENCY WEBSITEDESIGN
WEBPERFORMANCE
SOCIALMEDIABRAND












SOC.MEDIAPRESENCE
SOCIALENGAGEMENT
ONLINEPRESENCE
ONLINEOPTIMIZATION
MARKETINGOUTREACH
SPHERECONNECTION
LOCALMARKETSHARE
On the next few pages we will give you a detailed understanding of WHY these results were generated and where we looked to find the information.
BRANDSTORY
What's Brand Story? A Brand Story is what makes your customers feel connected or united to you/your business.
Areas of Investigation: Website, Google, Social Media Accounts, & Yelp/Safari
We looked through the information found within your online profiles and accounts to find some kind of brand messaging or story of the business, but were not able to find any supplemental information about the message behind your brand or the info to support the brand itself. It will be important to create the brand voice and messaging to help create an emotional connection with potential client and begin to establish a conversion-focused branding.
BRANDCONSISTENCY
What's Brand Consistency? Brand Consistency is what helps give customers / end-users trust in your business and generate goodwill.
Areas of Investigation: Website, Google, Social Media Accounts, & Yelp
We looked through the information found within your online profiles and accounts to check for your brand colors, typography, and messaging. Unfortunately, we were unable to find consistency in branding and were unable to find an independent profile for the business.


your brand is how people perceive you wherever they interact with your business-both the impressions you can control and the ones you can't.
WEBSITEDESIGN
What's Website Design? Website Design is the appearance, functionality, and accessibility of the current website.
Areas of Investigation: Website (www.raleighpodcaststudio.com)
We were able to find the website for Relaxation Realm, but unfortunately found 364 errors within the businesses support foundation that can help significantly improve your online ranking and earn you foot traffic. In addition to the internal and third-party crawl, we found that the business does not yet support the emotional marketing need for service conversions. While design will be an important aspect of the website design, the fundamental foundation and structure of the site (both front-facing and back-end) should be developed to support a consistent brand with one front-facing voice, to invoke a trustworthiness factor and increase traffic conversions.
WEBPERFORMANCE
What's Website Performance? Website Performance is how well your website converts a prospect to a customer and generates leads.


Areas of Investigation: Website (www.relaxrealm.com)
We were able to run four separate site scans for the business including a Site Audit, Keyword Crawl, Domain Comparison and Site Ranking Investigation. We found that 100% of your traffic was organic and your highest site ranking was ranked within the 11-20th percentile. 40% of the traffic are attracted to your site are seeking information and 50% of the traffic are commercial traffic, looking to investigate brands. 10% of your site traffic was classified as transactional, meaning someone ready to purchase. (See SEM Rush Report attached)
a website is your employee that will promote your business 24/7, speak on your behalf, and answer questions that lead to dollars.
SOCIALMEDIABRAND
What's Social Media Brand? Social Media Brand is the story used on social media to generate likeability, relativity, and customer loyalty.
Areas of Investigation: Facebook, Instagram, LinkedIn, Twitter, & TikTok
We were able to locate a Google Business Listing, Facebook, Twitter and Instagram account online. In addition, we found a Yelp account (verified) and 20% of the needed verification accounts. The branding of each account appeared to be different than one another and we were unable to find the consistency within the graphics or content.
SOC.MEDIAPRESENCE
What's Social Media Presence? Social Media Presence is the number accounts that exist for your business, relevant to your market.
Areas of Investigation: Facebook, Instagram, Google+, Twitter, LinkedIn, & Tik Tok
We were able to locate a Google Business Listing, Facebook, Twitter and Instagram account online. In addition, we found a Yelp account (verified) and 20% of the needed verification accounts.
SOCIALENGAGEMENT
What's Social Engagement? Social Engagement is the number of reactions, shares, comments, and likes on your posted materials.



Areas of Investigation: Facebook & Instagram
We do not yet see the average of 5%-10% engagement on your accounts that is typical when we were unable to find any business-specific social media accounts.
social media is a business' tool to identify likeability and become the first & only choice in the niche.
ONLINEPRESENCE
We were able to locate a Google Business Page or Google Listing Ad, but were not able to find the 45 listings that compile an accurate foundation. The SEO Scan and Optimization Report showed a 12% Accuracy Rating, based on the lack of a GLS and GMB Profile, which can significantly affect these scores. (See attached)
ONLINEOPTIMIZATION
What's
Areas of Investigation: Google, Bing, Firefox, Safari, Yext Partnership
Wewereunabletolocateanysupplementalmarketingprofilesor accountsthatwouldsupportaccuraterankingforthesite.Thefollowing profilesmissingweredetrimentaltotheperformanceofyoursite:


CompletedGoogleBusinessListing
SafariBusinessListing(Apple)
GoogleListingServicesAd
Inaddition,bothanalyticreportsconductedshowa0%rankforboth On-PageSEOandonlinePositionTracking.
YourbusinesscurrentlyscoredanOptimizationRateof12%-basedonthe domain:www.relaxrealm.com.
search engine optimization is a watered down way to say content marketing & content marketing is a commitment not a campaign.
MARKETINGOUTREACH
What's Market Outreach? Market Outreach is the amount of online activity that shows your brand engaging & contributing to your market.
Areas of Investigation: Google, Facebook, Instagram, & LinkedIn
With no current Power Listing, you are ranking 25/5000 searches for the highest ranking phrased keywords: massage, massage near me, esthetician, massage therapy. Your brand shows no ranking on specific products or product availability and does not yet display a call to action for conversions.
SPHERECONNECTION
What's Sphere Connection? Sphere Connection is the presence of your brand connecting back to its customers and building a following.
Areas of Investigation: Facebook, Instagram, Google+, Twitter, LinkedIn, & Tik Tok
We were not able to locate supporting accounts to review the sphere connection or interaction with the local market.



LOCALMARKETSHARE
What's Local Market Share? Local Market Share is the amount of the market that prefers your brand over others and follows your digi-efforts.
Areas of Investigation: Facebook & Instagram
Based on traffic in search for directions alone, our internal and thirdparty reporting systems show that you currently have about 15% of the local market share.
Your market outreach is the impact that your brand is bringing to your community.
YOUR CURRENT SCORE
How well we believe you're maximizing the internet for your business

24%
Weak
Basedonourresearch,we expectedandpreparedfor thisscoreinourmeetingthis morning.Don'tworry,wecan helpimprovethis!
Weak
Don't fret! This means that we can help develop your business and quickly get you on track to successfully generating clients!
Moderate

Not a problem. We can build off of what you've started and help you get to a place of generating revenue!
Excelling
We can still help! You've got the foundation and the ground work done so you've saved yourself a lot of time. Now let us help you launch it!
OUR90-DAYCORRECTION MEASUREMENTGOAL
BRANDSTORY
BRANDCONSISTENCY
WEBSITEDESIGN
WEBPERFORMANCE
SOCIALMEDIABRAND









SOC.MEDIAPRESENCE
SOCIALENGAGEMENT
ONLINEPRESENCE



ONLINEOPTIMIZATION
MARKETINGOUTREACH
SPHERECONNECTION
LOCALMARKETSHARE
On the next few pages we will give you a detailed understanding of WHY these projections were generated and how we plan on making this happen for your business! We've also included tips & tricks for your team now, as promised!
YOUR POTENTIAL SCORE
After working with US for 90-Days
2%
Yousawthatright.Weareconfidentwe candrasticallyimproveyouronline performanceinabout90days.That meansmorepresenceandareal foundationtogetstartedmarketing afterapprx90days.Checkouthowon thenextcoupleofpages.


Excelling
Weak
Don't fret! This means that we can help develop your business and quickly get you on track for successfully generating clients!
Moderate
Not a problem We can build off of what you've started and help you get to a place of generating revenue!
Excelling
We can still help! You've got the foundation and the ground work done so you've saved yourself a lot of time. Now let us help you launch it!
This timeline operates on business days (M-F) and is proposed if we were to get started immediately. Timeline is subject to change based on start date, availability, and service changes.
date all set up is done and we start marketing your product on a large scale

prev.category deadlinedate
EXPLAININGOURSUCCESSSTRATEGY
BRANDSTORY


What's Brand Story? A Brand Story is what makes your customers feel connected or united to you/your business.
Deliverables: Brand Guideline Presentation & Digital Designs for Branded Materials.
We will first begin with creating a vision board based on your combined branding styles and desires and the brands of the successful industry leaders, starting with the outlined mirror account. We will use this vision board to refresh the logo, color palette, tagline, typography guideline, and the mission, vision, and messaging of the store. Once the brand story is completed, we will utilize the foundation of the branding to create a customized website design and function that improves digital traffic and conversion scores. This will also include the creation of branded materials, such as brochures, business cards (print/digital), letterheads, folders and promotional inserts for your consultation recovery packets. This will also include the graphic design of the online profile accounts and their designated design need.
BRANDCONSISTENCY
What's Brand Consistency? Brand Consistency is what helps give customers / end-users trust in your business and generate goodwill.
Deliverables: Digital Designs for Branded Online Accounts
Once your guidelines have been created and we are ready to launch our efforts, we will create all of your webpage and social media designs, including all of your cover images, highlight covers, + more. We will create all of the graphics for your online profiles and accounts, as well as manage the images that are displayed in the Google and Safari Search tool's.
EXPLAININGOURSUCCESSSTRATEGY
WEBSITEDESIGN
What's Website Design? Website Design is the appearance, functionality, and accessibility of the current website.
Deliverables: Branded Website with client and staff integrations.
We will create a Google Business and Google Listing Profile, enhance your website to attract clients and encourage conversions and launch your SEO Blasted Content Campaigns. The website will include frontfacing design that provides the emotional marketing foundation and fully-functioning portals for clients and staff to compete and update the program guidelines; while meeting all of the search engine requirements to create high organic search ranking on multiple platforms.
WEBPERFORMANCE
What's Website Performance? Website Performance is how well your website converts a prospect to a customer and generates leads.
Deliverables: A roundtable report that includes updates and improvements, as needed
In order to determine the performance of your website, we held a staff roundtable discussion to get a consumer opinion and run a new scan. Based on the customer response, we will make changes and revisions to the site to ensure that we are launching a site that exceeds consumer expectations and has been audited for efficiency and demand.
How likely are you to use this service based on the website alone? 2/10
How likely are you to have to call to get the information you need? 9/10
How likely are you to look up other options before making a decision? 10/10
How well do you relate to the business or feel compelled to use their service? 2/10


How likely are you to remember the website? 1/10
How likely are you to schedule an appointment with no further information? 2/10
EXPLAININGOURSUCCESSSTRATEGY
SOCIALMEDIABRAND
What's Social Media Brand? Social Media Brand is the story used on social media to generate likeability, relativity, and customer loyalty.
Deliverables: Branded Cover Images and Activity Templates for Social.
Within the first billing cycle, we will establish your Key Performance Indicators ("KPI's"), create compelling advertisements for your page, build a dynamic audience and following, and focus on establishing your online audience to build traction. Based on our Imagination Session, we believe that we should begin with targeting Instagram + Facebook, and focus on creating viral content to create a product boost and buzz online. This will be included in the 6-Month Strategy you receive in M1.
SOC.MEDIAPRESENCE
What's Social Media Presence? Social Media Presence is the number accounts that exist for your business, relevant to your market.
Deliverables: Facebook, Instagram, Google+, Twitter, LinkedIn, & Tik Tok account/pass.
We will establish all of your social media accounts and add all of the branded graphic designs to the pages on a daily basis. Your highlight account will be Instagram and your primary account will be Facebook, with a focus on creating sustainable online shops.
SOCIALENGAGEMENT
What's Social Engagement? Social Engagement is the number of reactions, shares, comments, and likes on your posted materials.



Deliverables: Instagram & Facebook KPI Report with Direction & Changes Outlined
Our marketing support staff will spend time on your highlight and primary account DAILY engaging with your audience, building relationship and conversation within your niche, and upholding the brand's voice on multiple platforms.
EXPLAININGOURSUCCESSSTRATEGY
ONLINEPRESENCE


What's Online Presence? Online Presence is the # and ranking of the accounts that populate in direct and generic searches for your business.
Deliverables: Google My Business Account
We will utilize our woman-power, affiliates, and partnerships in the SEO field to create and develop your Google profile and create higher ranking on your website, from 12, to ranking within the top 3 of industry providers. We will establish target keywords, search terms, and clientele to ensure that your service is found when people are searching within your niche and the correct online or in-store prompts are added to each customer type.
Additionally, in this phase we will release a series of strategic outputs that explain the re-launch of the service and story brand in hopes of assisting in our attempt for heightened in-store traffic.
ONLINEOPTIMIZATION
What's Online Optimization? Online Optimization is the ranking amount that your website and listed information populates correctly.
Deliverables: Google, Bing, Firefox, and Safari Listing
We will test all links, verify all 46 business listing accounts are reporting accurately (updating the inaccurate phone number and info), and ensure that your website is responsive to Google and populating results, where possible. We will also convert all of your review traffic and ensure that you have multiple sources of customer reviews across all platforms.
Your business is projected to score an Online Optimization Rate of 90% just 58 days after signing.
EXPLAININGOURSUCCESSSTRATEGY
MARKETINGOUTREACH
What's Market Outreach? Market Outreach is the amount of online activity that shows your brand engaging & contributing to your market.
Deliverables: Social Media
We will utilize all of the created social media accounts to ensure that we are actively targeting your 3 key markets. This will include potential corporate security clients, personal security clients, and celebrity clients. We will utilize a direct marketing campaign and 6-element social media ad campaign to ensure success.

SPHERECONNECTION
What's Sphere Connection? Sphere Connection is the presence of your brand connecting back to its customers and building a following.


Deliverables: Social Media
We will utilize the created social media strategy to increase awareness, drive online bookings and conversions, and network with the locals in hopes of increasing site traffic, providing service awareness and loyalty, and encouraging immediate scheduling opportunities. We will maximize the results of the social campaign to create social buzz that lasts.
LOCALMARKETSHARE
What's Local Market Share? Local Market Share is the amount of the market that prefers your brand over others and follows your digi-efforts.
Deliverables: NONE
We will help connect you with local associations that will be committed to helping you grow and succeed in your industry.
90DAYRESULTSGUARANTEED
Our results guarantee says that we ensure that your business will have the following items completed and optimized within 90 days or your money back.
Messaging-focused branding that compels potential patients to connect to the brand and engage in services
Optimized & Industry-Focused Website Design & Implemented to Your 100% Satisfaction and a minimum of 85% Round Table Impression Score
Marketing Foundation Set-Up Including:
An accurate & optimized Google Business Profile
An accurate & optimized Safari Business Profile
An accurate & optimized Social Media Profile & Hosting
A minimum of 40 online accounts, optimized for new ranking and sales
Conversion-focused 3rd rank (or higher) ads displayed on:
Google Business Listing & Completed Business Profile
Social Media: Instagram, TikTok & Facebook
YouTube Video & Static Ads
A detailed marketing plan, featuring more than 11 marketing elements for both agency-driven and DIY conversion points
A conversion-focused social media advertising campaign, with reviewed and approved content design, including a minimum of a 46% overall ROI guarantee.
An overall SEO & Optimization Ranking Score of at least 90%
A fully-functioning branded website with brand-focused marketing, compelling conversions, a working client portal and working staff portal with a 100% satisfaction guarantee.
Throughout the process you will receive a bi-weekly operation and marketing report, one 1-hour Director check-in meeting and a client portal with real-time access to campaigns, reporting and updates.


Relaxation Realm
kishacarney79@yahoo com
919-698-5637

109KilmayneDr Cary,NC27511
Underdog Solutions accounts@underdogsolutions net 919-428-5218

the following pages are the supporting documents for the information disclosed in the report.
LISTINGS WITH WRONG OR MISSING:
Business Name
Scan Results
RELAXATION REALM
109 Kilmayne Dr, Cary, NC 27511 (919) 698-5637
84%
Address
86%
Phone Number
LISTINGS
Bing

Relaxation Realm
109 Kilmayne Dr, Cary, NC 27511
(919) 698-5637
Yelp

Relaxation Realm
109 Kilmayne Dr, Cary, NC 27511
(919) 698-5637
https://www.optimizelocation.com/partner/underdogsolutions/listing-report.html


Relaxation Realm 27511
(919) 698-5637
MapQuest

Relaxation Realm
109 Kilmayne Dr, Cary, NC 27511
(919) 698-5637
84%
































https://www.optimizelocation.com/partner/underdogsolutions/listing-report.html







There


"the best investment we've made"