PASKIEWICZ PASKIEWICZ underdogsolutions.net Ph:919-428-5218 USA AUDITSUMMARYREPORT AUDITSUMMARYREPORT
We do an advanced Google & keyword search of your business and the consumer experience. We investigate what online services you're using, what profiles you have available, & what the internet tells us about your business. Before we work together, we work. OURAUDITPROCESS
STEP3
In order to determine if we can help your business, we've researched your brand online inside and out. Below we've outlined our audit process and how we have gotten to the results that have generated your report. We generate your report and develop a growth strategy internally to prepare for your "Go Live" date. We then deliver our report to you and wait to hear back on your thoughts and forward intention. We dive deep into your current brand and what impression you are giving to your consumers. We answer the question, "can we / an algorithm trust this business" and explore what can be done to change or further support the answer. We schedule a call / meeting with you and ask simple questions that will help us understand what our audit is looking for and what we may find.
STEP4
STEP1
STEP2 Done Done Done Done
Moderate These little icons symbolize you/your brand's current performance. Where you find your icon on the audit chart is where your brand is currently ranked online within the categories. 0% 100% A legend to help break it down. UNDERSTANDING YOURRESULTS Weak Moderate Excelling This is your audit chart. It shows you how well your brand is currently ranked in each category. The definitions are listed below. Weak This means that your brand was either NOT found online or had less than three landings. This means that we were able to find your brand online but it showed areas of improvement and lost revenue opportunities, Excelling YOU ARE KILLING IT! You've got the foundation down Congrats!
YOURAUDITRESULTS BRANDSTORY On the next few pages we will give you a detailed understanding of WHY these results were generated and where we looked to find the information. BRANDCONSISTENCY WEBSITEDESIGN WEBPERFORMANCE SOCIALMEDIABRAND SOC.MEDIAPRESENCE SOCIALENGAGEMENT ONLINEPRESENCE ONLINEOPTIMIZATION MARKETINGOUTREACH SPHERECONNECTION LOCALMARKETSHARE
BRANDCONSISTENCY
What's Brand Story? A Brand Story is what makes your customers feel connected or united to you/your business.
As a personal branding business, we look within your online presence to find your story, the power that you individually harness within yourself, and cues that compel consumers to book with you. Outside of the vague fact that you received "blessing" or connection from another medium and have been gifted since a young age, we were not able to find many pieces of online branding that could connect your viewers or followers to you.
Areas of Investigation: Website, Google, Social Media Accounts, & Yelp What's Brand Consistency? Brand Consistency is what helps give customers / end-users trust in your business and generate goodwill. your brand is how people perceive you wherever they interact with your business-both the impressions you can control and the ones you can't.
BREAKINGDOWNYOURBRANDRESULTS
BRANDSTORY
Areas of Investigation: Website, Google, Social Media Accounts, & Yelp
Per our discussion, we understand that you do not yet have any of the brand foundation established and are looking for our team to set all of these items up for you. Based on our search, we were unable to find any brand consistency, such as similar coloring, fonts, call to actions, or connecting information. The social media presence and online website presence differed in design and information and the overall perception was a very relaxed.
How likely are you to use this service based on the website alone? 2/10 How likely are you to have to call to get the information you need? 10/10 How likely are you to look up other options before making a decision? 8/10 How well do you relate to the business or feel compelled to use their service? 2/10 How likely are you to remember the website? 1/10 How likely are you to schedule an appointment with no further information? 0/10
Areas of Investigation: Website (www.getzautomotive.com)
BREAKINGDOWNYOURWEBSITERESULTS
What's Website Design? Website Design is the appearance, functionality, and accessibility of the current website.
Areas of Investigation: Website (www.getzautomotive.com)
In order to determine the performance of your website, we hold a roundtable discussion to get a consumer opinion. The results of our 14person round table session are as follows: What's Website Performance? Website Performance is how well your website converts a prospect to a customer and generates leads. a website is your employee that will promote your business 24/7, speak on your behalf, and answer questions that lead to dollars. WEBSITEDESIGN WEBPERFORMANCE
Your website gave a beautiful lilac shade and small pieces of information about who you are, your gifts, and how to get started, but we did not find a strong sense of personalization, branding, or action calls. The personalization (such as blogs or videos) could help you to engage with a viewer, the branding could help solidify a potential customers trust in your business, and the call to actions would lead to convertible sales for your business. With no pricing listed, we also wanted to see a luxury branding that could justify missing prices.
We were able to find the required social media accounts but were not able to find a consistent following or active engagement on the accounts. This mean people liking, commenting on, or reposting your shared content.
SOCIALMEDIABRAND
What's Social Media Presence? Social Media Presence is the number accounts that exist for your business, relevant to your market.
SOC.MEDIAPRESENCE
BREAKINGDOWNYOURSOCIALRESULTS
Areas of Investigation: Facebook & Instagram What's Social Engagement? Social Engagement is the number of reactions, shares, comments, and likes on your posted materials.
Areas of Investigation: Facebook, Instagram, LinkedIn, Twitter, & TikTok What's Social Media Brand? Social Media Brand is the story used on social media to generate likeability, relativity, and customer loyalty.
Per our discussion that outlined you just restarting, we understand that you may not yet have established your branding on social media or any other platforms.
We were able to find an Instagram, LinkedIn, Twitter, and Pinterest for your business. We were unable to find a Google Listing page (used to boost your SEO) or any support pages to help your online search ranking and did not find consistency in post content or frequency.
SOCIALENGAGEMENT
social media is a business' tool to identify likeability and become the first & only choice in the niche.
Areas of Investigation: Facebook, Instagram, Google+, Twitter, LinkedIn, & Tik Tok
Your business currently scored an Optimization Rate of 13%
ONLINEPRESENCE
We were unable to find an active Google, Bing, Firefox, or Safari profile for your business that would provide you with heightened search engine ranking or result population.
Areas of Investigation: Google, Bing, Firefox, Safari
What's Online Optimization? Online Optimization is the ranking amount that your website and listed information populates correctly. search engine optimization is a watered down way to say content marketing & content marketing is a commitment not a campaign.
What's Online Presence? Online Presence is the # and ranking of the accounts that populate in direct and generic searches for your business.
ONLINEOPTIMIZATION
Areas of Investigation: Google, Bing, Firefox, Safari, Yext Partnership
As a brand new business, we understand that you do not yet have any of the brand foundation established and are looking for our team to set all of these items up for you. Based on our search, we were unable to find any online presence, as disclosed.
BREAKINGDOWNYOUR"SEO"RESULTS
As a surviving business of the Covid recession, we understand that you do not yet have any of the brand foundation established and are looking for our team to set all of these items up for you to get back rolling, post covid. Based on our search, we were unable to find local market share..
SPHERECONNECTION
Areas of Investigation: Facebook & Instagram
What's Local Market Share? Local Market Share is the amount of the market that prefers your brand over others and follows your digi-efforts.
LOCALMARKETSHARE
Your market outreach is the impact that your brand is bringing to your community.
As a surviving business of the Covid recession, we understand that you do not yet have any of the brand foundation established and are looking for our team to set all of these items up for you to get back rolling, post covid. Based on our search, we were unable to find any current online market outreach, as disclosed.
BREAKINGDOWNYOURMARKETRESULTS
Areas of Investigation: Google, Facebook, Instagram, & Tik Tok What's Market Outreach? Market Outreach is the amount of online activity that shows your brand engaging & contributing to your market.
Areas of Investigation: Facebook, Instagram, Google+, Twitter, LinkedIn, & Tik Tok What's Sphere Connection? Sphere Connection is the presence of your brand connecting back to its customers and building a following.
MARKETOUTREACH
As a surviving business of the Covid recession, we understand that you do not yet have any of the brand foundation established and are looking for our team to set all of these items up for you to get back rolling, post covid. Based on our search, we were unable to find connections.
Moderate Weak Weak 8% Basedonourconversation,we expectedandpreparedforthis scoreinourmeetingyesterday afternoon.Don'tworry,wecanhelpyouimprovethis! Excelling How well we believe you're maximizing the internet for your business YOUR CURRENT SCORE Don't fret! This means that we can help develop your business and quickly get you on track to successfully generating clients! Not a problem. We can build off of what you've started and help you get to a place of generating revenue! We can still help! You've got the foundation and the ground work done so you've saved yourself a lot of time. Now let us help you launch it!
OUR90-DAYCORRECTION MEASUREMENTGOAL BRANDSTORY On the next few pages we will give you a detailed understanding of WHY these projections were generated and how we plan on making this happen for your business! We've also included tips & tricks for your team now, as promised! BRANDCONSISTENCY WEBSITEDESIGN WEBPERFORMANCE SOCIALMEDIABRAND SOC.MEDIAPRESENCE SOCIALENGAGEMENT ONLINEPRESENCE ONLINEOPTIMIZATION MARKETINGOUTREACH SPHERECONNECTION LOCALMARKETSHARE
7% Moderate YOUR POTENTIAL SCORE Excelling Weak Yousawthatright.Weareconfident wecandrasticallyimproveyouronline performanceinabout90days.That meansmorepresenceandareal foundationtogetstartedmarketing with.Checkouthowonthenextpg. Excelling After working with US for 90-Days Don't fret! This means that we can help develop your business and quickly get you on track for successfully generating clients! Not a problem We can build off of what you've started and help you get to a place of generating revenue! We can still help! You've got the foundation and the ground work done so you've saved yourself a lot of time. Now let us help you launch it!
BRANDDESIGN 8/29 10DAYS-28H WEBSITEDESIGN 6DAYS-20H PHOTO/VIDEO 2DAYS 8H ONLINESET-UP 2DAYS-8H SOCIALSET-UP 3DAYS-14H MARKETINGPLAN 4DAYS 18H ADCAMPAIGNS 2DAYS-16H DIGITALBLAST MONTHLY 9/09 9/19 9/22 9/24 9/27 9/30 10/3 OUTLININGOURPROPOSEDTIMELINE category start date prev.category deadlinedate date all set up is done and we start marketing your brand in a big way This timeline operates on business days (M F) and is proposed if we were to get started immediately. Timeline is subject to change based on start date, availability, and service changes.
BRANDSTORY
Deliverables: Digital Designs for Branded Online Accounts What's Brand Consistency? Brand Consistency is what helps give customers / end-users trust in your business and generate goodwill.
BRANDCONSISTENCY
We will first begin with creating a vision board based on your client testimonials, the information that we receive in your brand strategy session, and the needs of the target market. We will compile your career throughout the years and build a brand story that represents why you are the best spiritual healer, facilitates trust in your spiritual abilities and callings, and gives potential clients a feeling of safety or security. Through color psychology and shape representation, we will create a brand psychologically crafted to position you as a trusted and respected spiritual healer for people struggling with the market problems either independently or collectively.
EXPLAININGOURSUCCESSSTRATEGY
Once your guidelines have been created and we are ready to launch our efforts through your 100% satisfaction in branding, we will create all of your social media designs, including all of your cover images, highlight covers, advertisements, slogans + more. We will then immediately get to work on building a consistent package guideline for your product and ensuring that we have captured the essence of the brand (and the work you've done) in the magic of the messaging. We will then create a strategic 90 day brand strategy plan to assist you in running conversion-focused online ads that have a supporting and present foundation.
Deliverables: Brand Guideline Presentation & Digital Designs for Branded Materials. What's Brand Story? A Brand Story is what makes your customers feel connected or united to you/your business.
EXPLAININGOURSUCCESSSTRATEGY
In order to determine the performance of your website, we will now hold a secondary roundtable discussion to get a consumer opinion. Based on the customer response, we will make changes and revisions to the site to ensure that we are launching a site that exceeds consumer expectations and has been audited for efficiency and demand.
How likely are you to use this service based on the website alone? TBD
WEBSITEDESIGN WEBPERFORMANCE
Once we have all of your branding guidelines and have crafted a consistent and accurately communicated personal brand, we will work on creating a compelling website that provides you with the ability to sell clients online, reach a larger market through consistent blog posting, and create meaningful connections with potential customers. Included in the website design fee will be the cost of 12 months of website hosting on WIX, the 38-hour expected design time, and the content photo/video session for the image and video needed to create your brand.
How likely are you to have to call to get the information you need? TBD How likely are you to look up other options before making a decision? TBD How well do you relate to the business or feel compelled to use their service? TBD How likely are you to remember the website? TBD How likely are you to schedule an appointment with no further information? TBD
Deliverables: Branded Website with full shopping functionality. What's Website Design? Website Design is the appearance, functionality, and accessibility of the current website.
What's Website Performance? Website Performance is how well your website converts a prospect to a customer and generates leads.
Deliverables: A roundtable report that includes updates and improvements, as needed
EXPLAININGOURSUCCESSSTRATEGY
Deliverables: Facebook, Instagram, Google+, Twitter, LinkedIn, & Tik Tok account/pass What's Social Media Presence? Social Media Presence is the number accounts that exist for your business, relevant to your market. Our marketing support staff will spend time on your highlight and primary account DAILY engaging with your audience, building relationship and conversation within your niche, and upholding the brand's voice on multiple platforms.
Deliverables: Tik Tok & Instagram KPI Report with Direction & Changes Outlined What's Social Engagement? Social Engagement is the number of reactions, shares, comments, and likes on your posted materials.
SOCIALMEDIABRAND
SOC.MEDIAPRESENCE SOCIALENGAGEMENT
Within the first billing cycle, we will establish your Key Performance Indicators ("KPI's"), create compelling advertisements for your page, build a dynamic audience and following, and focus on establishing your online niche to build traction. Based on our Imagination Session, we believe that we should begin with targeting Instagram and focus on creating educational and valuable content that discusses chakra healing, your connection to the other side, and dispelling myths or tales about mediums.
Deliverables: Branded Cover Images and Activity Templates for Social. What's Social Media Brand? Social Media Brand is the story used on social media to generate likeability, relativity, and customer loyalty. Now we will establish all of your social media accounts and add all of the branded materials created to the pages. Your highlight account will be Instagram. We recommend posting twice daily on Instagram and once daily on all supporting pages.
Deliverables: Google, Bing, Firefox, and Safari Listing
Finally, in this phase we will assist in the scheduling of multiple podcast interviews, features, and co-writing opportunities to increase exposure and goodwill.
We will utilize our man-power, affiliates, and partnerships in the SEO field to build your Google profile and create high-ranking on your website. We will establish target keywords, search terms, and clientele to ensure that your product is found when people are searching within your niche.
ONLINEPRESENCE ONLINEOPTIMIZATION
EXPLAININGOURSUCCESSSTRATEGY
In this phase we will also set up all of your online shops to begin selling sessions online. This will include a Facebook Shop, Instagram Shopping, Etsy, & Online Site Registration + Scheduling. You will be provided with all of the username and passwords immediately following stage creation and we can guide you through how to work them, when needed, but will complete all maintenance of each account.
Deliverables: Google My Business Account What's Online Presence? Online Presence is the # and ranking of the accounts that populate in direct and generic searches for your business. We will test all links, verify all 46 business listing accounts are reporting accurately, and ensure that your website is responsive to Google and populating results, where possible. Your business is projected to score an Online Optimization Rate of 76% after 45 days What's Online Optimization? Online Optimization is the ranking amount that your website and listed information populates correctly.
What's Local Market Share? Local Market Share is the amount of the market that prefers your brand over others and follows your digi-efforts.
We will utilize the created social media accounts to begin marketing with influencers in the meditation, yoga, chakra healing, and crystal/manifestation sectors. We will retarget key local market leaders and leverage their following to establish a branded disruption in your market.
Deliverables: Social Media
What's Sphere Connection? Sphere Connection is the presence of your brand connecting back to its customers and building a following. We will complete once weekly postcard mailing campaigns to your local selling market, send hand addressed letters and door hangers to potential clients, and create an email marketing list and newsletter to help you reach your customers in multiple areas. In this phase we will also launch your billboard and brand recognition campaigns.
Deliverables: Mailer Campaigns, Postcards, and Email Marketing Blasts
EXPLAININGOURSUCCESSSTRATEGY
SPHERECONNECTION LOCALMARKETSHARE
Deliverables: Social Media
What's Market Outreach? Market Outreach is the amount of online activity that shows your brand engaging & contributing to your market. We will utilize the created social media accounts to locally engage within your community and get people sharing their own stories of connecting with your services. After we have established a CRM, we will work together to help you retarget past clients and obtain video testimonials that will build community trust.
MARKETINGOUTREACH
Once you have the outline of your brand, go back to your website and make sure that it is consistent with your branding. Get opinions on what you website makes people around you FEEL and get a true sense of what you're conveying. Make sure your website has your business address, business phone number, social media pages, and booking link displayed on your home page (for SEO), and that all of your JSON codes, META Tags, and keywords are uploaded into the back end of the site. Once you've built a design that will help you convert, make sure to set up a booking store and calendar to take the loss opportunity out of the scheduling mix. Retain them as soon as they're interested and fix it later if you need to. Also, set up a blog and start to post weekly providing your audience with valuable information related to your topics and services. (Example: How to align your chakras after losing a loved one) The key to success will be consistency.
DOITYOURSELFPLANNINGSTRATEGY CREATEABRAND
Getting started in your marketing plan should be able developing your idea of what you want the perception of you to be online and then getting as consistent with that as you can. Research color psychology and understand what colors mean to potential clients and what the combinations can convey about you and your service quality. Once you have found colors that represent your goal, create a brand palette that outlines the colors of your brand, the fonts allowed to be used, your slogan, and the overall appearance / requirements of your images, shapes and icons to be used going forward.
BUILDASTRONGWEBSITEDESIGNTHATUSESYOUR NEWBRANDING(&PRICINGTHATYOUDESERVE)& CALLTOACTIONSTOCAPTIVATEYOURAUDIENCE
Establish a Google Business, Apple Maps, Bing, and Safari profile for your business and make sure that you complete the verification process. It is extremely important that the information you provide on these profiles is exclusive to your business, such as phone number and address, in order for your organic search to rank highly.
BUILDYOURPROFILES+ENSURECONSISTENCY
BUILDYOURSEARCHENGINEOPTIMIZATION
CREATEDAILYPOSTS+ADVERTISEINMODERATION
DOITYOURSELFPLANNINGSTRATEGY DEVELOPAPOWERLISTINGACCOUNTWITHYEXT
DESIGNALLOFYOURSOCIALMEDIAPROFILES
Create a blog and begin posting weekly about your topic. Build up your CRM (customer relationship management) software and start tracking who books with you. Send them a monthly newsletter with deals and discounts and ways for them to continue to leverage your reading.or service. This will help build your search engine optimization and help you gain referral and repeat business.
Boost your search engine ranking by subscribing to Yext's power listing services (once your website and Google pages are completed). It is very important that you first establish your online profiles before you create your Yext account to maintain consistency and provide yourself with the highest ranking possible. This will help increase your organic ranking, meaning that people searching for your services will easily find your business and be compelled to booking online.
Create custom headers, intros, and videos for your social media pages that are consistent, provide trust and service explainers, and a way for your audience to purchase. The #1 goal of all of your pages should be to provide people with resources on how to heal, connect with the beyond, or tap into their chakras, without expectation of anything in return. Take your time following people who are interested in your topics and supporting their page and content.
Post daily on your social media accounts and slowly test your audience to build into your advertisements, without sales force. This will aid you in building organic trust online and show your followers that you are truly committed to their growth and development, rather than focused on making a sale. It is also incredibly important that you find opportunities to gain exposure, be on camera, and be featured on other people's platform(s).
DOITYOURSELFPLANNINGSTRATEGY SOCIALMEDIASTRATEGYPLANNING
The recommendation is to post at least twice daily on Instagram providing free and powerful information on how to heal your chakras, balance your energy, and the benefits of receiving closure through medium work. You should also highlight the clients that you have had success with in the past and post video testimonials of their experience and what they feel you brought to their lives. It is also important that you get lifestyle pictures of your daily life to build your branding and give people a clue into what your life is like, how you practice your own advice, and develop a know like and trust for you online. This should be the platform you focus heavily on and spend most of your time embracing and building.
On your Google page, you should focus solely on creating testimonial graphics from each of your clients and showing that your business is not a hobby. Highlight that you have been in the industry for 17+ years, that you have provided peace and healing for many people, and explain your mission, cause, and vision to your following.
GOOGLEBUSINESS
The recommendation for your support pages is to post service discounts and pop up shops, add the posts from your website blog for readers to enjoy, and to post content that highlights your accolades and the things that you have accomplished throughout your career. Based on the market on the platform, this is where you will spend most of your time educating people on the value of your service and your trustworthiness in your gift. Do this by showing what you have accomplished, will accomplish, and what you have gained for your clients.
FACEBOOK&LINKEDIN
WEDOTHEWORKFORYOU If you choose the Underdog Solutions presented package attached, we will handle all of the following tasks on your behalf! This means we will complete the following one-time services: Brand Design and Development, Including a Digital Rendering of Brand Materials Needed for Retention Updated Website Focused on Increasing Traffic and Building Conversion Percentages Building your Google profile, listings, and completing your verification process on your behalf to begin ranking in ads and organically online Creating your online blog Updating and refreshing all of your social media pages, including the headers and design of each page Building your online following and engaging with the correct initial audiences to begin creating your ads and running your campaigns Creating advertisements for each of the targeted platforms to generate a ROI and fulfill our 100% ROI Guarantee Completing your content photography and videography session for 60 days worth of posts to ensure that daily and twice-daily posting can occur on your social pages. If you choose the Underdog Solutions presented package attached, we will handle all of the following tasks on your behalf! This means we will complete the following services on a daily, weekly, or monthly basis, as needed: Daily content creation and social media posting on all relevant platforms Daily social media engagement with your customer and target audience Daily ad management & correction/supervision - lead gen Weekly CRM management and process verifications Weekly blog posting and SEO management Weekly newsletter releases focused on engaging your past and current customers Weekly activity marketing and prospecting in multiple forms Weekly inside sales follow up and new lead screening to nurture your existing leads and grow your network Weekly or Monthly (based on need) photography / videography visits for social media & content posting Monthly marketing reports / meetings All other routine tasks required in your individual plan
We believe that our advertisements, campaigns, and marketing efforts will make your business a minimum of Based on your pricing disclosed, our projected timeline / ad campaigns, and the return we have seen in your current market by average, we are able to provide you with the 100% ROI Guarantee tailored to your brand below. What's the 100% ROI Guarantee Mean? Our 100% ROI Guarantee commits to you that we will make your business back 100% of your entire investment in our agency (or more - fingers crossed) within the given timeline or you'll receive an additional 60 days of full service marketing services completely free of charge!* ( 40 b k d cli t ) b (or 120 days from your actual start date)
Full service means that our prices are reduced from $125/hr to $95/hr and you receive access to a growth focused Director of Operations & Marketing for the length of your package to include unlimited revisions weekly check in meetings FULL-SERVICE ONE-TIMEFEE+ $999MONTHLYSOCIAL MEDIA&CONTENTPACKAGE BEST VALUE ESTIMATEOPTIONS EXPLAINED Single service means that we are going to charge by product at our standard rate of $125/hour based on scheduling availability This will include unlimited SINGLE-SERVICE TOTALONE TIMEFEE'S+ NOMONTHLYDIGITALMARKETINGPACKAGE $500OFF Execute your agreement on the same day you receive your audit and estimate to receive a $500 same day booking discount! 1Mo.FREE Get one month of social media marketing added to your 6 month agreement when you select full service at check out.
LET'SGROW LET'SGROW underdogsolutions.net Ph:919-428-5218 USA
