BestPractices
PartnershipwithMarketing& Community&Citizenship
At Turner, Marketing and Community and Citizenship and our Employee Resource Groups can collaborate by promoting initiatives, building internal engagement, and connecting employees through shared interests
See the below questions to ask and what to consider when getting your local Marketing and Community & Citizenship teams in your ERG meetings:
Marketing: Community&Citizenship:
Support with internal communication in your Office Location.
Can you help us craft and share messaging about our upcoming event or initiative? What internal channels are best for promoting ERG activities?
How far in advance should we share content for internal newsletters or posts?
Assistance with marketing materials.
Can you assist with designing flyers, graphics, or social posts for our event?
Do you have templates we can use for ERG communications? What branding guidelines should we follow when creating our own materials?
Avoiding conflict with BU events.
Can you help us check for any overlapping events or campaigns before we finalize our date?
Is there a central calendar we should reference or contribute to? How far in advance should we share our planned dates with the marketing team?
Community and Volunteer Events
Can you help us plan a volunteer event that aligns with our ERG’s mission? What’s the process for organizing a company-supported community service activity?
Are there any upcoming volunteer opportunities we can join or promote to our members?
Connecting with local Non-Profit Organizations
Can you help connect us with nonprofits or community partners that align with our focus?
Do you have a list of vetted organizations we can collaborate with? Are there partnership opportunities available for ERGs to support external causes or events?
MeasuringERGSuccessand ReportingImpact
Measuring ERG success and reporting impact is key to showing the value these groups bring to the business and to employees Clear metrics help track progress, highlight wins, and guide future planning Sharing impact whether through participation, engagement, or community contributions builds visibility, support, and momentum.
EventTrackingExcelTemplate
You can use the Event Tracking Excel to keep track of your own ERG Events This excel includes:
About the event
Any partnership in the event
Strategic Pillar addressed
Number of hours, attendees, and cost
This excel is located on the Resources page of the ERG SharePoint Site.
EventSubmissionForm
The Event Submission Form is the way the HQ Diversity, Equity and Inclusion team collects your event information that will feed into the end of the year ERG Impact Report
Even if you are tracking on the event tracking excel for your local ERG, you must add each event to this form.
The information is the same as the excel sheet
You can add your events in either right after the event or quarterly
This form is located on the Resources page of the ERG SharePoint Site.
ExecutiveSponsorshipand LeadershipBuyIn
Guidelines, Expectations and Helpful tips
The Executive Sponsor serves as a guide to ensure that the ERG stays aligned to the overall company goals and remains true to their mission and in alignment with their strategy.
Requirements
Level 7 and above
2 year minimum - 3 year maximum commitment. Must meet with BU ERG Leaders at least once annually. Participate in at least two ERG events annually.
Roles & Responsibilities
Cultivate Leadership
Cultivate, empower and grow the leadership capabilities and support them as emerging leaders
Work with ERG leads on succession planning and selecting new leaders
Evaluate the group ' s structure and governance and recommend re-engineering, when necessary, with an eye toward enhancing effectiveness, visibility, and impact.
Help ERG gain access to budget, tools, and other resources needed for events or initiatives
Enhance Visibility
Serve as a visible and vocal advocate for the ERG when interacting with senior leadership and other leaders internally and externally.
Encourage active participation and engagement from office location leaders and middle managers in ERG efforts
Elevate discussions about growing membership and increasing engagement
Aligned Strategic Focus
Eliminate barriers to ensure ERG Network meets its goals. Provide insights to leaders regarding Turner’s overall business strategies and objectives
Assure that ERG completes its annual strategic planning meeting to develop goals and budget for the upcoming year
Support organization of town hall meetings with ERG leaders on behalf of the ERG board to listen and learn of issues. Work with the DE&I team to address challenges
ExecutiveSponsorshipand LeadershipBuyIn
Guidelines, Expectations and Helpful tips
Feedback questions to ask Executive Sponsors
1 How do you think our ERG is doing so far?
2 What impact have you seen from our recent events or initiatives?
3 Are there areas where you think we could improve or focus more attention?
4 How can we better align our goals with broader company priorities?
5.Do you feel we ’ re engaging employees effectively?
6 What suggestions do you have for growing our membership or participation?
7 Is there anything we can do to better communicate our value to leadership?
8 How can you support us more effectively in the coming months?
9 Are there company resources or connections you recommend we tap into?
10 What’s one thing you’d like to see from the ERG this year?
Tips on how to handle participation issues
Recognize they may be busy or unsure how to engage. Approach the situation with curiosity, not criticism.
Tip: Ask open-ended questions like, “What level of involvement feels realistic for you?” or “Is there a way we can make participation easier or more meaningful for you?”
Make sure both parties are aligned on what the sponsor role entails.
Tip: Share a brief outline of what support looks like—e.g., attending events, offering visibility, advocating for resources.
Give them simple, time-friendly ways to show support.
Share a short message they can post internally
Invite them to give a 2-minute intro at an event
Send regular, concise updates on ERG activities and wins—even if they can’t attend everything.
Tip: A monthly email with bullet-point highlights can go a long way.
If a big ask is coming, give them advance notice and be specific about what you need.
Tip: Frame it in terms of impact “Your presence would mean a lot to our members and shows leadership cares about this work”
Contact Andrea Delgado, asdelgado@tcco.com and Allie Alu, aalu@tcco.com if you run into any problems.
CollaborationBetweenERGsin yourOfficeLocation
Bringing together all ERG leaders from different ERG Networks within an office location for a collaboration meeting creates space for alignment, idea sharing, and collective impact It helps avoid overlap, encourages cross-ERG partnerships, and strengthens communication By working together, ERG leaders can amplify each other’s efforts, support shared goals, and build a more connected and inclusive culture across the office location
BU ERG Planning Session
At minimum, meet once a year with all ERG leaders in your office location. It is the responsibility of the ERG leaders to plan and lead these meetings.
Review upcoming plans and events to: Avoid overlap between ERGs.
Support each others events and help grow attendance.
Find where you can collaborate when possible.
Align on goals
Ensure ERG activities being planned support broader office location and company goals
Exchange ideas and best practices
Discuss common challenges and identify ways to elevate ERG visibility and impact together
Follow Up
Agree on action items, next steps, and the timing for future check-ins.
Who to Invite?
All ERG Leaders in your office location
Executive Sponsors
Human Resources
General Manager, Operations Manager, and any other Senior Leadership
Invite them for any quick updates but not mandatory
CollaborationBetweenERGsin yourOfficeLocation Agenda Template
ERG Leadership Collaboration Meeting Agenda
Date: [Insert Date]
Time: [Insert Start & End Time]
Location: [Insert Meeting Room or Virtual Link]
1. Welcome & Introductions (5 min)
Quick round of introductions (Name, ERG, Role)
Purpose of the meeting
Why you are having this meeting
2. Office Location Updates (Optional, if applicable)
Brief update from your office location leadership (if present)
Relevant company-wide initiatives
3. ERG Updates (10 min)
Each ERG provides a 2-3 minute update:
Recent accomplishments
Current priorities or challenges
Upcoming events or initiatives
4. Collaboration Opportunities (10 min)
Identify overlapping themes or goals
Discuss potential joint events, campaigns, or communications
Share resource needs and see where support can be pooled
5. Best Practice Sharing (10 min)
Open discussion or a spotlight on an ERG’s recent success
Tools, platforms, or strategies that have worked well to share
6. Challenges & Support Needs (10 min)
Any blockers ERG leaders are facing in the office location
Opportunities for peer or leadership support
7. Action Items & Next Steps
Summarize key takeaways
Assign responsibilities for collaborative efforts
Confirm next meeting date and format
8. Open Floor / Feedback (Optional, time permitting)
Suggestions for improving collaboration or meeting structure
*This template is just an example of what you can use, you are able to create your own!