A TULSA EVENT
OVERFLOWING WITH EXCITEMENT
Let’s take a look back at the historic opening event for Zink Lake, Tulsa Wave Park, Williams Crossing pedestrian bridge and the expanded Gathering Place riverfront. The ultimate community event was the ultimate community collaboration.
See how the supporting organizations worked together to not only share this placemaking message with Tulsa residents –but rather, globally.
GETTING THE WORD OUT
With these new amenities and Tulsa-centric programming, topic-targeted digital campaigns pushed this important message well beyond our region, to raise awareness, spur leisure travel and produce overnight stays.
AR KS OK MO TX
CAMPAIGNs SNAPSHOT
Meta = Facebook/Instagram | GDN = Google Display Network
Bentonville, Fayetteville, Fort Smith, Rogers, Springdale
Wichita Green Country, Norman, OKC, Stillwater
Joplin, Kansas City, Springfield
Allen, Carrollton, Frisco, Lucas, McKinney, Plano, Richardson
Local
Local
Tulsa’s Great Raft Race-styled ads (instead of Big Dam Party versions) were ran in Drive-In markets on their behalf to support long-term branding efforts.
Local
LOCAL TOTAL
2,711,484 Impressions
96,618 Clicks 3.56% CTR DRIVE-IN TOTAL
11,243,899 Impressions
148,524 Clicks 1.32% CTR GRAND TOTAL
13,955,383 Impressions
245,142 Clicks 1.76% CTR
social snapshot
A look back at content that resonated with audiences.
Source: Sprout Social, Meta, Tulsa’s Great Raft Race and Gathering Place
TOP Facebook posts
SITE TRAFFIC
End of funnel statistics.
Source(s):
TICKETS & GEO
Though not required, ticketing on main Eventbrite site offered a look at interest and uncovered the event’s geographical draw.
Source: Eventbrite
TOP 25 Non-Local Markets
TOP 10 Furthest Markets
Location
Birmingham (England)
Marseille (France)
Montreal (Canada)
New York City, NY
San Salvador (El Salvador)
San Diego, CA
Los Angeles, CA
Portland, ME
Vancouver (Canada)
Salt Lake City, UT
individuals
GATHERING PLACE
#1 busiest weekend in park history
#2 busiest day in park history
3x New Art Exhibitions:
3 of Top 5 busiest days in park history
Tulsa’s Top Duck art competition Soul of a River, Heart of a City exhibition Ebb and Flow riverfront textiles
RIVER PARKS AUTHORITY
RE-OPENING of Zink Lake OPENING of Tulsa Wave Park 1M VIDEO VIEWS on social from opening weekend alone
ADDITIONAL WINS
3,855 shuttle riders 3,305 lime trips 2,284 unique lime riders 1,979 first-time lime riders
43 volunteers 470 volunteer hours
360° Selfie Station SPONSOR: STAGE SPONSOR:
SPONSORS: RUBBER DUCK SPONSORS:
Title Sponsor: Presenting Sponsors: Design Competition Sponsor:
First Mate Sponsor:
Crossland Construction
Crew Sponsors:
First National Bank of Broken Arrow
Sawyer Manufacturing
Friends of the Race: Belks
T.D. Williamson
IN-KIND PARTNERS: Andolini’s Bill Knight Ford
Mythic Press
River Parks Authority
