ADVERTISING ACTIVITY
All ad campaigns shown only during quarter. Some campaigns extend past this timeline and will be reflected in next quarterly report.
CAMPAIGN RUN GEO FUNDING SOURCE
Arvest Winterfest
11/1-1/3
AR: Fayetteville
MO: Joplin
OK: OKC
$: TID
Les Miserables
1/1-1/21
AR: Fort Smith-FayettevilleSpringdale-Rogers
TX: Dallas-Fort Worth
$: TID
AICCO Fire and Ice Ball
1/1-1/20
OK: Durant, OKC
TX: Dallas
$: TID
Dear Evan Hansen
1/6-2/28
AR: Northwest AR
OK: OKC
$: TID
Fall/Winter Visitors Guide
1/1-2/28
KS: Wichita-Hutchinson DMA
MO: St. Louis
NE: Omaha
NY: NYC (area around NYU)
OK: Statewide minus Tulsa
TX: Austin, Dallas-Fort Worth
$: ARPA
Blippi Join the Band
1/20-3/31
AR: Northwest AR
OK: OKC
TX: Dallas
$: TID
Big 12 Wrestling
1/14-3/2
AZ: Tempe
CA: Riverside
CO: Colorado
Springs, Greeley
IA: Ames, Cedar
Falls
MO: Columbia
Hot Wheels
2/1-3/9
AR: Fayetteville
MO: Kansas City
OK: OKC
TX: Dallas
$: TID
ND: Fargo
OK: Norman
SD: Brookings
UT: Orem
WV: Morgantown
WY: Laramie
$: TID
Alice in Wonderland
2/1-2/28
AR: Fort Smith
MO: Joplin
OK: OKC
$: TID
Andrea Bocelli
2/3-3/31
AR: Northwest AR
MO: Kansas City
OK: OKC
TX: Dallas
$: TID
Irish Fest
2/4-3/7
AR: Northwest AR
MO: Kansas City
TN: Nashville
TX: Dallas
$: TID
Carney Fest
2/5-3/31
CA: Los Angeles
IL: Chicago
TN: Nashville
TX: Dallas
$: TID
Jurassic Quest
2/4-3/24
AR: Northwest AR
KS: Wichita
MO: Kansas City
$: TID
Florigami
3/7-3/31
KS: Wichita
MO: Joplin
OK: OKC
$: TID
Three Musketeers
2/25-3/31
AR: Bentonville
MO: Joplin
OK: OKC
$: TID
Samurai
3/12-3/31
AR: Fort Smith, Northwest AR
MO: Joplin
OK: OKC
$: TID
Spring/ Summer Visitors Guide
3/10-3/31
TN: Nashville DMA
TID Event Re-Marketing
$: ARPA
Big Bite
3/27-3/31
OK: OKC DMA
AR: Northwest AR
$: TID
Bob Dylan - Stepping Into the Unknown Exhibit
3/27-3/31
AR: Northwest AR, Mountainview
KS: Wichita DMA
NY: NYC Proper
OK: OKC
TN: Memphis, Nashville
TX: Austin
$: TID
Zoorassic World
3/24-3/31
AR: Northwest AR
KS: Southern KS
TX: North TX
$: TID
ADVERTISING LANDSCAPE
Sources: Google Ad Network/META/Octane
Source: Muck Rack
463,543,169
$4,606,806.21 Total
KEY TULSA COVERAGE
•
VISITORS GUIDE PERFORMANCE
Source: ISSUU
Source: Sprout Social
Source: Google Analytics
FALL/WINTER 2024 RESULTS:
37,280