Tulsa Regional Tourism CY 2023 Visitor Economy Report

2.6% INCREASE BREAKS 10 MILLION FOR FIRST TIME EVER.

SPEND DIVE

VISITOR IMPACT

Visitor volume increased nearly 3%

VISITOR DIVE

(In Millions)

VISITOR SPENDING

Tulsa visitor spending continued to show strong growth as visitors spent $1.43 billion in 2023, an increase of nearly 4% that increased spending by $55 million, surpassing pre-pandemic levels for the first time.

SPEND TREND (In Millions)

The over $1.4 billion in visitor spending means that $3.9 million was spent EVERY DAY by visitors in Tulsa. $1.43 BILLION

* Lodging includes spending on second homes.

SPEND CONTEXT

TULSANS WOULD HAVE TO DROP MAJOR CASH TO REPLACE TOURISM!

ECONOMIC & EMPLOYMENT IMPACT

HISTORIC IMPACT

$3.9M DAILY RESIDENT SPEND WOULD BE NEEDED TO REPLICATE CURRENT VISITOR IMPACT.

Direct visitor-supported employment expanded 2.1% in 2023, adding an additional 263 jobs to Tulsa’s visitor economy. Visitor supported employment reached 104% of pre-pandemic levels

EMPLOYMENT DIVE

12,881 Direct Jobs

EMPLOYMENT GROWTH

Visitor activity sustained 12,881 direct jobs in 2023, with an additional 3,172 jobs supported from the indirect and induced impacts of visitor activity. The total jobs impact increased to 16,053 in 2023, one of every 16 jobs in the city (6.0%)

EMPLOYMENT CONTEXT

2,058 Indirect Jobs

16,053 Total Jobs

1,114 Induced Jobs

Tulsa’s visitor economy supports 16,053 jobs—enough to line both sides of Route 66 from Tulsa to Catoosa, cheering you on all the way to the Blue Whale.

+ BONUS: COMMUNITY SHARED VALUE

16,053 Total Jobs

The $161 million taxes received by the state and local governments in 2023 is enough to fund the average salaries of 3,400 police officers in Tulsa.

$161M State & Local Taxes