October Chamber News

October 2023 Vol. 10

About our Spotlight:

Spotlight Interview

Member of the Month

2023 Annual Auction & Steak Fry

2023 Annual Golf Scramble

Marketing Tips

New Members

Did you know?

C H A M B E R N E W S Inside This Issue:

Local Promotion

Member Benefit Program

City of Troy’s 2023 Comprehensive

Plan

Tip of the Month

Connect With Us

The Official Newsletter of the Troy Chamber of Commerce

Spotlight:Getter'sAutomotiveMachineShop,Inc.

Q: When did you first open Getter’s Automotive Machine Shop, Inc.?

A:WeopenedonNovember1st,1995

Q: What inspired you to start this business?

A: I had worked previous jobs as a foreman and in management at Dinner Bell Food packing house, Bob Evans, etc Beingwithbigcorporateplacesthereweretimeswheresomeofthemhadbeenboughtoutandeliminatedpositions, so I found myself going back to what I got my degree in What I had better control and guarantee of, ie, work environment Plus,it’sinmyblood,it’swhatI’mgoodat

Q: What was your mission at the start of your business? How does that compare to your mission now?

A: My mission was to be able to keep my customers happy, giving good services, and build a relationship with my customersthatwouldbebuiltontrust Ifeelthatmygoalshavebeenachieved;however,goodworkandsatisfaction isalwaysimportant Ialsoalwayslookatthingsastimechangesandtrytomakeimprovements

Q: How many employees does your business have?

A:2

Q: What moments/things have been most rewarding to you running this business?

A: Meeting great people and getting many testimonies; from verbal to written letters/cards, on how pleased they were

Q: What challenges have you had to face and overcome?

A:Thecomputerworld Itwentfromjustneedingtools,tohavingtounderstandcomputertechnologyaswell

Q: What elements of your business do you think makes you so unique and so vital to the Miami Valley small business community?

A: We take pride in our work and stand behind it We also have many years of experience, and we operate on honestyandtrust

Q: What is something new you would like to do with your business, or start to offer more?

A:Sendoutemailreminderstocustomers Theycouldbeaddedtoalisttoremindthemaboutcertainservicessuch asoilchanges,winterizing,etc

Q: What is a dream goal that you would love to achieve with your business in the future?

A: Our ultimate goal would be the ability to diagnose and troubleshoot through the web wherever I am at, and not necessarilyatmyofficedesk

Q: What is something about Getter’s Automotive that you think people would be surprised to learn about?

A:Westartedoutwithnolifts,noscanners,layingontheground,andbuiltourwayupfromscratch

Thank you Getter’s Automotive for this interview!

MagnoliaMaeBoutique

Our Member of the Month for October is Magnolia Mae Boutique.

Magnolia Mae was established in 2021 and opened in the Mason Building in June of that year. We are a brand that combines a love for fashion, friendships and fun with our looks ranging from casual everyday to your next special night out. Our goal is to help you look your best whether you have a baby on your hip to turning heads at night! We offer one on one styling by appointment, private + public GNO events as well as a website to shop online.

Many of our vendors come from woman owned small business as well as “give back” companies, which is truly our passion behind our brand. We’re so happy to be in beautiful downtown Troy, Oh, and regularly support our other small businesses and neighbors!

https://magnoliaoh.com/

Thank you to our sponsors for the 2023 Annual Auction & Steak Fry!

Presenting Sponsor:

Food & Beverage Sponsor:

Virtual Auction Presenting Sponsors:

Heart to Home With Helping Hands and Chevrolet of Troy

Virtual Auction Supporting Sponsors:

Hartzell Industries, Comfort Keepers, Spinnaker Pressure Sensitive Products, Schumann Inc,.

And thank you to all our members who generously made donations for both our silent and live auction!

Thank you to everyone that attended the Golf Scramble on September 22. It was a beautiful day at Miami Shores for the sold out event.

And thank you to all of our wonderful sponsors!

Double Eagle Sponsors:

Jon Coomer Investments, Long Shots, Outlook Financial Center LLC, and Pickrel Schaeffer and Ebeling.

Golf Cannon Sponsor: Culver's of Troy and Sidney

ACE After Party Sponsor: Troy Carstar

Hole Sponsors:

ACE Beverage Sponsor: Excellence in Dentistry

ACE Breakfast Sponsor: First Financial Bank

Benefits Analysis, CertaPro Painters of Dayton, C.F. Poeppelman, Inc./Pepcon, Chevrolet of Troy, GNB Troy Banking Center, Greentech Lawn & Irrigation, Oakley Chiropractic LLC, RE/MAX Victory + Affiliates, SimplicIT, Spinnaker Pressure Sensitive Products, Superior Credit Union and True Value.

1st Place Pickrel Schaefer & Ebeling

3rd Place Longest Drive & Closest to the Pin Longest Drive Jessie Johnson

1st Place Cornhole Troy Carstar

2nd Place Cornhole The Troy Foundation

3rd Place Cornhole Greentech Lawn & Irrigation

Essential Tips

What is a Brand Refresh, and When Should I Refresh My Brand?

A brand refresh is the process of updating your existing branding and messaging elements, including, but not limited to, your logo, tagline, brand voice, messaging, website design, collateral pieces, signage and more. It can be a great option to help breathe new life into your brand, launch new products or target a new market

Why would I do a refresh?

Maybe you’ve had your existing brand for quite a while, and it hasn’t stood the test of time. Or maybe it just doesn’t represent your brand accurately anymore. As your business grows and evolves, so should your brand. You want to be sure it represents who you are and what you do and conveys key elements of what makes you unique Prospective buyers and employees want to be sure they’re working with a company that invests in keeping itself up-to-date, and a refreshed brand can do just that

How is it different from rebranding?

A brand refresh is a little less complex in its execution and uses elements that have already been developed, but changes them slightly. It’s often at a lower price point than a complete rebranding.

On the other hand, a full rebrand would completely reinvent your branding elements This is best for when a business has drastically changed direction, maybe even changed its name A refresh is a good option for when your core business hasn’t changed, but you want your look and feel to remain modern and up-to-date.

Whether you’re looking for a new logo, tagline or a refresh on your current branding, our brand strategy team will work together with you to create the brand elements that reflect who your company is today and where it’s headed in the future. Our process is in-depth yet easy and seamless. Learn more about our process here.

By Tyler Louth, Chief Executive Officer at Marketing Essentials (mktgessentials.com).

Submit your marketing and sales questions to Tyler at connect@mktgessentials.com.

Scan to view our blog:

A and R Trailers of Troy

513-385-0722

https://ar-trailers com/

ElementsIVInteriors

3680 Wyse Road

Dayton OH 45414

(937) 918-1000

http://elementsiv com

ZenBusiness

(512) 814-6420

https://www.zenbusiness.com/ohio-llc/

ComprehensiveDentistryofTroy

1090 N Market St

Troy OH 45373 (937) 339-5855

https://www.tomgrabemandds.com/

Kasi Services

937-418-6843

http://kasiservices com

Did you Know?

Did you know that we offer advertising for our members in our Chamber newsletters?

We offer advertising for our members in our monthly newsletter, our Member 2 Member newsletter, and on our website.

You can advertise your business/organization, a special event, or even a promotion you are running with this type of advertisement This ad includes a click over to your website and can be either for a full year or just a month. Another option, is advertising on the Chamber Website through Banner Advertisements on our homepage, Industry Page, and Event Page.

You may be able to reach potential customers outside of your usual demographic when you advertise with the Chamber. If you are interested in any of these advertising opportunities, please contact the Chamber office.

FallinLoveLocal

The Chamber is partnering with small businesses in October to encourage shopping and dining local. Join us as we Fall in Love Local . The promotion is to bring awareness to local shopping and dining this Fall. Our goal with the promotion is to keep local businesses front and center in patrons' minds We will be encouraging everyone to shop and dine locally this Fall Season.

The promotion is three days – October 19th, 20th, & 21st.

Participating businesses will offer a discount each day:

25% off on October 19th

15% off on October 20th

10% off on October 21st

There will be daily gift card giveaways too!

Participating businesses as of 10/4/2023:

Buckeye Bricks

Designs From The Grove

Echo Boutique

Expressions of the Home

Four Acre Clothing Co.

Harris Jeweler

Hittle's Jewelry

Magnolia Mae

Merle Norman Cosmetics

OH! Boba

Poppy Lane Boutique

Provisions Co.

Resignation Records

Samozrejme

Stay Classy Boutique

The Cellar By Bottle No. 121

It’s not too late for your business to be included. Contact Shelby Chaney to get more details.

MemberDiscoutProgam InsightintoTroy’sFuture...

The City of Troy is in the beginning stages of developing the City’s next comprehensive plan. What is a comprehensive plan? Google describes a comprehensive plan as, “…an opportunity for citizens to provide a vision for the future of the community along with the steps that are needed to make that vision a reality. It is the basis for land use regulations and provides a nexus between the community's future vision and the regulation of private property.” In other words, this is YOUR opportunity to give your opinion on what the City of Troy could be in 20 years As business and community leaders your input is vital in making the comprehensive plan a living and working document

Tip of the Month

Don't forget that as a Chamber member, your business is listed on our website in our member directory at the top of our Home Page, or by following this link: https://business.troyohiochamber.com/list. The directory itself can be utilized with the search option, alphabetical listing, and by demographic/organization options.

You are able to update the information that is listed, which includes:

Location

Contact Information (i e email and phone number)

Website Link

Description of your business

Updating these ensures that potential customers using the directory can find and contact you more easily. Furthermore, updating it on a regular basis can increase search engine optimization and helps your business gain more visibility.

You can update information yourself with your login If you need a login and/or assistance you can do so by calling us at (937) 339-8769 or by emailing hmccartney@troyohiochamber com

MEMBER FACEBOOK GROUP

Did you know that the Chamber has a Members Only Facebook group?

The purpose of the group is to find connections, share current promotions, business needs and additional resources

LETS CONNECT

Follow the Chamber on social media platforms to stay connected

Use our hashtags: #MyTroyChamber

#RememberAMember

Want us to share your post? Be sure to tag us in the post or in the comments and we will do our best to share and help you with added reach.