Travelweek MAY 01 2024

INTERVIEW WITH AGENCY

OWNER JAMIE MILTON ON WHY TRAVEL AGENT DAY IS MORE IMPORTANT THAN EVER

MESSAGES OF GRATITUDE AND MORE FROM SUPPLIERS FOR TRAVEL AGENT DAY

Happy Travel Agents Day!

Today, we celebrate the incredible individuals who turn wanderlust into reality. Your knowledge, dedication, and personalized service make all the the difference.

Wishing you a day filled with appreciation and success.

"We want to thank those special superheroes who work behind the scenes": Travel Agent Day 2024

By Kathryn Folliott

TORONTO — No matter how many Travel Agent Day celebrations go by, the need to thank travel advisors for all their hard work and dedication is ever-present.

That’s especially true this year as travel agencies continue to rise to the challenge of still-strong booking levels while dealing with labour shortages.

For some travel agents - and for many, many agency owners and managers - it’s a situation that’s made long days a near-constant.

Meanwhile travel demand continues to keep the phones ringing. That’s a good thing, and though the workload is sizable, Canada’s travel agents are proving again and again that they’re up to the task.

Jamie Milton, co-owner of Uniglobe Carefree Travel, knows all about it. And that’s why she’s letting the travel advisors at her Saskatoon, SK agency know just how important they are, as the industry marks Travel Agent Day 2024.

“On Travel Agent Day, we want to take a moment to thank those special superheroes who work behind the scenes every day, solving problems and ensuring that the wheels of all the trips keep turning, uninterrupted and bump-free!” Milton tells Travelweek.

She adds: “The work that they do often goes unnoticed … and so on Travel Agent Day, more than ever, we want to ensure that our travel advisors are recognized and thanked with an abundance of gratitude for all they

do. We want them to know their hard work is seen, appreciated and recognized and that they are valued.”

It was at Uniglobe Carefree Travel – and thanks to travel advisor Colleen Lorenzen – that Travel Agent Day got its start back in 2011. On the first Wednesday of every May, Travel Agent Day is when travel agencies recognize their hard-working team of agents, and encourage other agency managers and owners, and suppliers, to do the same.

Milton sees first-hand the toll that travel’s labour shortage is taking on retailers. Thankfully there’s good news too, as her agency has recently had success with onboarding new recruits.

“I think what our industry is missing is younger, new agents coming into the industry and I think that’s something we, as a whole, need to continue to promote and work on,” says Milton. “When Uniglobe Carefree

has been able to hire younger recruits who have taken some travel courses, they do very well and are very eager to learn.”

Like other experienced travel sellers, Milton has concerns about what will happen if the labour shortage isn’t rectified. “We continue to see agents age out or retire from the industry and there aren’t enough new people coming up to replace them. We feel the labour shortage now, but I fear that if we don’t invest in attracting new people to the industry, this will continue to get worse.”

RECORD SALES & TRAVEL TRENDS

Milton’s own experience with the travel boom includes a sense of relief that demand for trips is starting to plateau. “2023 was the year we finally saw travel return to some semblance of normal,” Milton tells Travelweek.

WE LOVE IT WHEN SUPPLIERS AND CLIENTS SEND US MESSAGES

OF APPRECIATION AND THANKS

At an agency level, 2023 started off “a bit chaotic” with the full cancellation of Sunwing’s program from Saskatchewan, as well as several significant weather disruptions that underscored the lack of slack in the airline schedules, she says. “This really brought to light that although demand was back to normal levels, the travel ecosystem was not yet ready to handle normal levels. This allowed travel advisors to really showcase their worth to consumers and drive agency bookings over supplier direct bookings and we were well positioned to take advantage of this. In the end, despite the cancellations and disruption at the start, our sales were up almost 50% in 2023 compared to 2022!”

Milton adds that so far in 2024, in the first quarter, her agency’s sales are 50% higher than the first quarter of 2023. “We continue to see a very high volume of leisure bookings and a return of corporate bookings and inquiries to a wide array of destinations.”

Three trends that Milton is watching include once-in-a-lifetime travel experiences, destination weddings and other big group trips, and weekend getaways.

Got a story idea?

Questions or comments?

Write to Kathryn Folliott at kfolliott@travelweek.ca

“There is still a big emphasis on getting those ‘bucket list’ trips under your belt,” she says. “Consumers still have that feeling of urgency to get those big trips in while they are able to do so. Many clients are taking 2-3 big bucket list trips per year.”

Like many in the industry, Milton says she’s also seeing a big uptick in longer cruises, luxury cruises and world cruises.

“There has also been a big return to destination weddings and larger groups of friends and families travelling together, as well as corporate conferences and incentive groups,” she notes. “Lastly, we are seeing a lot of growth in the good value weekend getaways. This may be a result of everyone being busier again with work and activities, but may also be a response to some economic constraints. There are lots of clients booking for Nashville, Las Vegas, Niagara Falls, and so on, for 3-5 day getaways.”

Travelweek asked Milton what she wants most for her team of travel advisors this Travel Agent Day, when it comes to recognition from the agency’s supplier partners. “More than anything, recognition and personal words of thanks go a long way. We love having our suppliers and our clients stop by, call, email or leave reviews with messages of appreciation and thanks.”

Plenty of prizes up for grabs at ‘Future of Travel’ virtual event

TORONTO — Today’s the day for the next ‘Future of Travel’ virtual event, presented by The Travelweek Group.

‘Future of Travel: A.I. Agent Appreciation’, takes place on Travel Agent Day – that’s today, May 1 – from 1-3 p.m. EDT.

Prizes include a two-night stay in Montreal, a spa vacation, a five-night stay in California, a $500 Visa gift card and more.

Registration is at: https://www.travelweekfutureoftravel.com/.

“We’re so excited for this ‘Future of Travel’ online event, not just because it’s May 1, Travel Agent Day, but also because we get a chance to shine a spotlight on new A.I. technologies from some of the top suppliers in the travel industry,” says Travelweek’s Publisher, Devin Kinasz. Keynote speakers joining host Kinasz and Travelweek’s editorial team for interviews include: Nathalie Tanious, President & CEO, TravelBrands; Dan Christian, Host, Executive and Entrepreneur, Travel Trends Podcast; Armando Mendonça, Trade Liaison, Vienna Tourist Board and President, AMpm Canada; Allan Brooks, Director of Sales, Canada, Celebrity Cruises; Guy Young, Chief Trade Engagement Officer, The Travel Corporation; and Brian Joseph, BDM, Ontario for Hyatt Inclusive Collection.

Also watch for updates from Visit Atlantic City, Playa Resorts, Riverside Cruises, G Adventures, Collette Vacations, CIE Tours, Railbookers, Saint Lucia Tourism Authority (SLTA), Temptation Resorts, Visit California, Hyatt Ziva and the Globus family of brands.

To register go to https://www.travelweekfutureoftravel.com/.

To celebrate our partnership with Canadian travel agents, Scenic Group is inviting you to embark on a journey of appreciation and rewards throughout the month of May. There’s lots of

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Brand USA MegaFam is a winner with Canadian agents: “This

is the

best fam I’ve ever been on”

By Chris Kinasz

HOUSTON — The very first Brand USA MegaFam from the Canadian market, with six concurrent fam trips covering many of the top destinations in the U.S., wrapped up recently with two nights in Houston – and a lively finale event at the city’s one-of-a-kind Downtown Aquarium.

Six groups of travel advisors, all coming from unique, fast-paced Brand USA fam itineraries, converged in Space City to share tales and highlights of their journeys.

In total, 25 cities in 13 states were covered by groups of agents on the MegaFam. Travelweek was able to join the ‘Sands and Sunsets’ group for the trip, which took participants to Scottsdale and Flagstaff in Arizona before visiting Las Vegas prior to Houston. Everyone on the ‘Sands and Sunsets’ itinerary was visiting Arizona for the first time.

The fam was organized by Brand USA in partnership with Air Canada, in conjunction with Air Canada’s

IT WAS SO IMMERSIVE AND EVERYBODY WAS INCREDIBLY WELCOMING

partnership with United Airlines. The opportunity gave Air Canada the chance to showcase its partnership with United, which enables Canada’s largest airline and flag carrier to deliver travellers to anywhere in the U.S. For participating agents, the Brand USA MegaFam was an opportunity to learn about U.S. destinations and experiences to sell to clients. Agents from the eastern half of Canada went on western U.S. itineraries, while agents from the western half of Canada travelled east. Meeting up in Houston for the final two nights gave agents a chance to come together and “talk shop,” as described by Casey Canevari, Senior Manager, Global Trade Development (Canada) for Brand USA.

“Agents were able to see and explore all these different attractions they may not know to give them those breakthrough moments. Canada is the number one foreign market for the United States, and this fam aimed to demonstrate that there’s more than what they know with many unique experiences,” explained Canevari.

“THIS IS THE BEST FAM I’VE EVER BEEN ON”

“Experiencing Las Vegas firsthand with all its glitz and glamour is great value to offer clients,” attested Pam Mathers of Merit Travel in Brockville, ON.

“I didn’t realize how great of a destination Arizona truly is for lovers of the outdoors,” she added.

“For Vegas, I have so many clients, but I’ve never been there. Now, I can give them a better idea of the destination and this better understanding helps me sell it in a more professional way,” explained Jay Nanji of Boomer Tours & Travel in Burnaby, B.C.

Jenn Quinlan with Trevello Travel Group in Barrie, ON, on a different MegaFam itinerary that took her to New Orleans, Lake Charles and Galveston, did not hesitate to exclaim that “this was the best fam I have ever been on! It’s completely immersive, everybody was incredibly welcoming and we learned so much

about each destination that we visited. I have to recommend Louisiana and Texas, and we’re going to being sending our clients down there all the time. I’ve always sold New Orleans as a Bourbon Street experience, but the city has so much more to offer with tours, gastronomy and hotels in and outside the French Quarter. Galveston, for example, is a trip unto itself, far more than a one-night precruise stop. Southern hospitality is top-notch, and those destinations are more than ready to help all agents, so reach out to the tourism boards to help create itineraries.”

In Las Vegas, there was an excellent dinner event at ARIA Resort & Casino hosted by Lip Smacking Foodie Tours. The guide, Kevin, showed an unbelievable zest and knowledge for the venues. This foodie tour is ideal for couples or groups with money to spend.

HOUSTON… WE HAVE NO PROBLEM!

As explained by Tim Liu, Managing Director, Sales Planning & Effectiveness for Air Canada, Houston was chosen for the fam’s big finale as “Air Canada has invested heavily in Texas, with Houston and Austin.” The U.S.A.’s fourth largest city did not disappoint, with its unique brand of Texas culture on full display.

An interesting fact about Houston; it’s the most culturally diverse city in the U.S. as 24.1% of Houstonians were born outside the country,

according to 2021 census data.

The highpoint of the time in Space City was the guided tram tour of the NASA Johnson Space Center, with most planning to highly recommend this experience to clients. Great for families, this venue gives visitors a chance to see the historic Saturn V rocket, plus a 747 that can be explored inside (and that’s carrying a space shuttle mounted on top), and an area dubbed “the astronaut’s toy box,” amongst other attractions.

Fam participants were treated to a Major League Baseball game at spectacular Minute Maid Park, where the hometown Astros lost 5-4 to the visiting Braves in 10 innings. The stadium was built from a former rail station and has a functional train the drives horizontally above left field, blowing its whistle to celebrate home runs.

There were also some delectable meals enjoyed in the city with the best of Texas served at Goode Company Armadillo Palace and appetizing Mexican food at the original location of

Ninfa’s, a local icon.

“I think Canadians may be surprised with everything that Houston has to offer as a city,” boasted Jorge Franz, Senior Vice President Tourism & Industry Relations for Visit Houston. “There are options for all budgets with 90,000 hotel rooms in the city,” he added.

In Houston, guests of the inaugural Brand USA MegaFam stayed at Hyatt Regency Houston Galleria. This fourstar property with 325 rooms was clean and well-located within walking distance of many places of interest. The hotel’s best feature? The outdoor pool located on the third floor.

Go to VisitHouston.com to discover more about the destination. To learn more about Las Vegas, check out VisitLasVegas.com or LVCVA.com. To learn more about travel to all of the U.S., go to VisitTheUSA.com.

Watch for more coverage from the Brand USA 2024 MegaFam including a look at Arizona in an upcoming edition of Travelweek Daily.

MINUTE MAID PARK, HOME OF THE HOUSTON ASTROS

THE 'SANDS AND SUNSETS' GROUP ON BRAND USA'S MEGAFAM, WITH THE LVCVA'S BREA WILLIAMS (THIRD FROM RIGHT)

THE GRAND FINALE FOR BRAND USA'S MEGAFAM, AT DOWNTOWN AQUARIUM IN HOUSTON (ALL PHOTOS COURTESY CHRIS KINASZ)

HOTELS

Hard Rock International, Seminole Gaming and Royal Caribbean Group brands, Royal Caribbean International and Celebrity Cruises, have announced a global partnership that will see reciprocal benefits on loyalty programs, among other benefits. The millions of combined members of the brands’ casino rewards programs will enjoy reciprocal benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club any time they play, stay, dine or shop at participating Hard Rock locations, or sail on Royal Caribbean and Celebrity ships. The brands kicked off their partnership with celebrations this past weekend with a star-studded celebration at the Seminole Hard Rock Hotel & Casino Hollywood, alongside activations and giveaways.

Playa Hotels & Resorts’ CEO, Bruce Wardinski, was honoured with a Lifetime Achievement Award at the Caribbean Hotel & Resort Investment Summit (CHRIS) and Hotel Opportunities Latin America (HOLA).

Wardinski founded Playa Hotels & Resorts in 2006, launching a portfolio of all-inclusive resorts in Mexico, Jamaica and the D.R. Under his leadership, Playa secured partnerships with Hyatt, Hilton, Wyndham Hotels & resorts, Marriott International and IHG Hotels & Resorts. Since its initial public offering in 2017, Playa has grown to more than 12,000 employees and has won numerous industry awards. “This award is a humbling milestone in my career,” said Wardinski.

TECH

Travellers would be able to use facial recognition technology to identify themselves through their smartphones when crossing the border under a planned federal project. The Canada Border Services Agency says the initiative would allow for a faster and more seamless travel experience. A pilot project is still two to four years away, but an Ottawa-based civil liberties coalition is already flagging concerns about privacy and accountability. The border agency says use of the system would be optional, adding the agency ensures the privacy of travellers and their information is protected at all times. The proposed system would match a photo from a traveller’s passport with a selfie taken via a mobile device. Among the facial recognition capabilities to be evaluated are image quality, fraud detection and image matching.

RAIL

Brightline West has broken ground for a high-speed rail system connecting Las Vegas to Southern California. The 350 kilometre system will be constructed in the middle of the I-15 and is based on Brightline’s vision to connect city pairs that are too short to fly and too far to drive. Brightline West will run zero emission, fully electric trains capable of speeds of 320 km/ per hour. Brightline West will connect Southern California and Las Vegas in two hours - or almost half the time as driving. The Las Vegas Station will be located near the iconic Las Vegas Strip and will provide convenient access to Harry Reid International Airport and the Las Vegas Convention Center.

AIRPORTS

Dubai International Airport, the world’s busiest for international travel, will move its operations to the citystate’s second, sprawling airfield in its southern desert reaches “within the next 10 years” in a project worth nearly US$35 billion. Sheikh Mohammed bin Rashid Al Maktoum’s announcement marks the latest chapter in the rebound of its long-haul carrier Emirates after the coronavirus pandemic grounded international travel.

More flights, more destinations with Air Canada for summer 2024

MONTREAL — Highlights of Air Canada’s summer 2024 schedule include new international services to Singapore, Madrid, Stockholm, Osaka and Seoul, with a 25% increase to key leisure destinations in southern Europe, and more than 30% additional capacity into Asia-Pacific.

Plus Air Canada will offer some 120 destinations across North America, including new services to Charleston, SC and Tulum, Mexico.

“We continue to see strong demand for southern European destinations, and have increased capacity to countries such as Italy, Greece and especially Spain for this summer,” said Mark Galardo, Air Canada’s EVP, Revenue and Network Planning.

He added: “Air Canada is also focused on strategically expanding its Pacific hub in Vancouver and we are thrilled to have launched service to Singapore earlier this month, as well as increasing service to Hong Kong and Japan. With continued high demand for visiting friends, relatives and leisure travel, our increased services to key destinations give customers more options than ever before.”

Air Canada’s Atlantic schedule will provide the most nonstop service between Canada and Europe of any carrier.

From Montreal and Toronto, Air Canada is launching new nonstop routes to Stockholm, and will increase frequencies to Rome and Athens.

From Montreal, the carrier will also launch year-round service to Madrid, increase flights to Paris to up to threetimes daily during the summer peak, and restore service to Lyon.

From Toronto, service will increase to Copenhagen and will commence Edinburgh and Brussels earlier in the season.

Across the Pacific, Air Canada continues to build its Vancouver hub as

WE CONTINUE TO SEE STRONG DEMAND FOR SOUTHERN EUROPE

the gateway to the Pacific. The carrier recently started year-round service to Singapore from Vancouver, and will increase capacity to Hong Kong, Osaka and Seoul. On the East Coast, Air Canada will begin seasonal service from Toronto to Osaka and increase capacity to Tokyo, while from Montreal, the carrier will begin seasonal service to Seoul, complementing enhanced capacity to Tokyo.

In North America, new routes will be offered from Toronto and Montreal to Tulum, from Toronto to Charleston, and from Montreal to St. Louis, Austin and New Orleans.

Within Canada, Ottawa-Calgary and Halifax-Vancouver flights will resume, and there will be frequency or capacity increases, including between Toronto and Saskatoon, Regina, Victoria, Sydney and Gander, as well as between Montreal and Regina, Saskatoon, Victoria, Edmonton, Moncton, Fredericton and Deer Lake.

WestJet adds six more Asian destinations through enhanced KE codeshare

CALGARY — The expansion of WestJet’s codeshare agreement with Korean Air means plenty of new Asia routes for WestJet passengers.

Starting May 17 WestJet will offer six additional cities across four Asian countries from Incheon (ICN) through an expansion of the carrier’s codeshare agreement with Korean Air.

Benefits include a seamless single connection at ICN, the convenience of booking their entire journey with one

ticket, baggage transfers, and earning WestJet Dollars throughout.

The six new WestJet codeshare destinations are: Bangkok (BKK), Da Nang (DAD), Hanoi (HAN), Ho Chi Minh City (SGN), Hong Kong (HKG) and Singapore (SIN).

“As we prepare for WestJet’s inaugural flights between Calgary and Incheon, the timing of this codeshare expansion is ideal. We are enhancing connectivity to more destinations in Asia for our guests and WestJet Rewards members from one of the world’s busiest cities, and Korean Air’s global hub” said Jeff Hagen, WestJet Vice-President of Commercial Development and Strategic Partnerships. Hagen added: “Our longstanding reciprocal partnership with Korean Air opens up exciting opportunities for leisure and business travellers to more locations in the Asian continent and offers new guests in Asia access to all of Canada through our global hub in Calgary.”

Following the success of WestJet’s entry into Asia, the airline recently added seasonal service between Calgary and Incheon. The new route launches on May 17 and will fly on WestJet’s 787 Dreamliner up to three days per week during peak travel periods.

“We are excited to announce an expanded codeshare with our longstanding partner WestJet, offering our valued customers access to a wide range of transpacific destinations,” said Tae Joon Kim, Korean Air Senior Vice President and Head of International Affairs & Alliance. “The launch of WestJet’s Calgary - Seoul Incheon route will bolster connectivity between Korea and Canada, while our strengthened partnership will seamlessly connect customers to an expanded array of Asian and Canadian cities through our hubs in Incheon and Calgary, respectively.”

A foodie’s delight, and more reasons to visit Seattle in 2024

New attractions, new hotels and immersion in the natural world: all this and more awaits visitors to Seattle in 2024.

Here’s part 2 of Visit Seattle’s roundup of just some of the top draws for travellers this year.

FIND THE TROLLS

Acclaimed Danish artist Thomas Dambo created an ambitious public art project titled ‘Northwest Trolls: Way of the Bird King’. The publicly accessible sculptures are located around the Pacific Northwest (two in Seattle, with five total in Western Washington).  https://www.nwtrolls.org/

EAT YOUR WAY THROUGH SEATTLE’S FOOD SCENE

Three Seattle area restaurants were named in The New York Times’ 2023 Restaurants List: LTD Edition Sushi, Seabird, and Canlis. Notable restaurant openings in 2023 include Driftwood and Darkalino’s. Don’t sleep on Seattle’s emerging bagel scene either, with spots like Old Salt Fish and Bagels, Oxbow and Mt. Bagel. For details on Seattle food tours check out https://visitseattle.org/food-drink/ food-tours/.

SEATTLE AQUARIUM’S NEW OCEAN PAVILION

Anticipated to be completed in summer 2024, the Seattle Aquarium’s Ocean Pavilion shares the story that we have the power to save our oceans. Visitors will be able to witness the exquisite biodiversity of a reef ecosystem in the Coral Triangle – coming face-to-face with sharks, rays, schooling

fish, mangroves, seagrasses and nearly 30 species of coral.  https://www.seattleaquarium.org/explore-the-aquarium/ campus/ocean-pavilion/

SEE SALMON AT THE LOCKS

From July through November, witness three species of Pacific Salmon passing through the Hiram M. Chittenden Locks, also known as the Ballard Locks. See hundreds of salmon per day through huge glass windows at the fish ladder as they return upriver to spawn. Get up close and personal with the Ballard Locks with Argosy Cruises: https:// www.argosycruises.com/argosy-cruises/locks-cruise-2/.

DISCOVER THREE NATIONAL PARKS

Three national parks – Mount Rainier National Park, Olympic National Park, and North Cascades National Park – are within driving distance of Seattle. Don’t forget to stop in the small towns around the Parks for a bite or a local beer after your day in nature.

https://visitseattle.org/things-to-do/outdoors/national-parks/ (and for tour info with Evergreen Escapes, see https://www.evergreenescapes.com/)

BIG YEAR FOR FAIRMONT OLYMPIC HOTEL

Fairmont Olympic Hotel in downtown Seattle recently underwent a US$25 million renovation just in time to celebrate its 100th anniversary in December 2024. First opened in 1924, the hotel has revamped its social spaces including a re-design of its lobby, bar, restaurant, and meeting spaces. There’s also a new American-style brasserie called The George.

https://www.fairmont.com/seattle/

A NEW PLACE TO STAY: HOTEL WESTLAND

Seattle’s historic Pioneer Square neighbourhood is getting a new hotel in 2024. Located in RailSpur, a sustainable micro-district that includes three historic warehouse buildings, the hotel will include 120 guestrooms and suites, signature indoor and outdoor restaurant and a rooftop bar. Hotel Westland is anticipated to be one of the most sustainable hotel openings in the U.S and only the second hotel in the country to be ‘carbon-positive.’

https://railspurseattle.com/hotel/ Travel tips and more can be found at VisitSeattle.org.

Intrepid Travel co-founder Darrell Wade talks strategy and more

TORONTO — The guest of honour at Intrepid Travel’s recent meet & greet event was none other than company co-founder Darrell Wade.

Normally based in Australia, Wade was in town and took part in the fun industry gathering at Intrepid’s offices on Spadina Avenue in Toronto.

It’s part of a ‘world tour’ for Wade, one that has him visiting each of Intrepid’s 27 offices this year to mark the company’s 35th anniversary. Intrepid was founded in 1989 and is now the world’s largest adventure travel company.

Wade talked strategy as the company looks ahead to 2030.

“This strategy has me excited,” said Wade. “There are plenty of great, new things on our table at the moment like new DMCs, new product ranges

People

and new acquisitions.”

Intrepid aims to double its customers to 600,000 globally and achieve revenues of $1.1 billion by 2030, with North America set to play a pivotal role in this growth as the company plans to open a new office base on the West Coast.

Matt Berna, President of the Americas at Intrepid Travel, noted that 2023 saw a record number of Canadians going on adventures with Intrepid, “and we expect this momentum to continue through to 2030, as we enter this new era for the brand. Coming out of the pandemic, we weren’t satisfied with having a short-term view,

Davey joins TravelBrands as BDM for B.C.

TravelBrands has named Nicole Davey as the company’s new Business Development Manager for B.C.

Davey brings 10+ years of experience in the travel industry to her new role, both as a selling agent and an office manager. From those positions she brings travel agent training and coaching abilities, as well as strong partnerships within the industry, experience with marketing initiatives, impactful sales events, and training programs.

“We are thrilled to have Nicole join our growing TravelBrands Sales team. Her background and talent, along with her great enthusiasm, will undoubtedly strengthen our team and enhance our ability to deliver exceptional results to our retail partners and their clients in British Columbia,” said Bruce Lidberg, Director of Sales for Western Canada.

Davey will be based in Victoria, B.C., with an eye to driving TravelBrands’ presence and fostering relationships with partners across the province. She can be reached at nicole.davey@travelbrands.com.

so we’re looking at taking the momentum from our most successful year and taking it to the next level looking into 2030.”

Bookings from the Canadian market grew by 36% year-over-year in 2023, with some of the more popular destinations including Morocco, Vietnam, Egypt, Ecuador, Costa Rica, Italy and Japan. In the first quarter of 2024, North American revenue has grown by 9% year-over-year.

Intrepid’s six-year strategy will focus on connecting more people with the company more often by expanding into new verticals, including via accommodation, publishing and more. It will leverage its existing global operational network and ensure more local communities can gain more benefit from tourism. Intrepid’s four new values are: Ambitious, Impactful, Real and Together.

“If we are successful in our 2030 Strategy, Intrepid will give back a record amount to environmental and social causes that we believe in as a business,” said Intrepid Travel CEO, James Thornton. “We will provide more travellers with more incredible experiences, more inspiration, more joy and more new ideas than ever before.”

Also of note, Intrepid has launched a new deal with book publisher Hardie Grant’s travel division, Hardie Grant Explore, to publish a series of travel books over the next three years. The Intrepid List will be the first to be published in October, available in shops and online starting November.

INTREPID TRAVEL IS CELEBRATING ITS 35TH ANNIVERSARY IN 2024

Photo courtesy Chris Kinasz

In 2024, everything’s through you

Incredible travel experiences and life-changing moments happen through you. To all our travel partners, thank you for your exceptional work, support and partnership. Where

Celebrity Cruises tells travellers ‘Nothing Comes Close’ with new campaign

Celebrity Cruises has unveiled its new brand positioning and identity.

The cruise line’s new tagline, ‘Nothing Comes Close,’ is the centrepiece of the new campaign.

The new brand positioning and brand identity is premiering globally starting this week. The launch builds on the arrival of Celebrity Ascent in late 2023 and the highly anticipated debut of Celebrity Xcel in 2025.

‘Nothing Comes Close’ will be the core of the cruise line’s brand positioning from media and advertising, to travel advisors and onboard, according to the cruise line. It’s designed to capture Celebrity’s unique offering combining the intimate and thoughtful service of a small ship, with

the variety and excitement of bigger ones.

“Our guests tell us that Celebrity vacations are unparalleled. From the thoughtfulness of our crew, to the excitement of entertainment and activities, guests tell us that ‘Nothing Comes Close’ to the way we make them feel,” said Celebrity Cruises President, Laura Hodges Bethge. “Our new brand position packages this feeling in a memorable and compelling way.”

She adds that the witty messaging and authentic imagery of the ‘Nothing Comes Close’ campaign cements Celebrity’s reputation among guests as a brand with an emotional connection that sets it apart from the rest. The brand positioning is brought to life in a way that captures the essence of a Celebrity vacation from the perspective of guests employing a technique coined ‘True Eye View’.

“This isn’t just a brand campaign. This is who we are. It embodies the spirit of what sets a Celebrity Cruises vacation apart,” said Michael Scheiner, Celebrity’s Senior VP and Chief Marketing Officer. “The creative direction captures and conveys the elevated emotions and transformative experiences that guests enjoy from the moment they step onboard Celebrity Cruises, where every detail is elevated beyond their expectations.”

To learn more about Celebrity Cruises see CelebrityCruises.com.

YOU’LL NEVER WANT TO VACATION ANY OTHER WAY

Get away on a vacation that will ruin all others. Soak up the sun in the Caribbean. Make your own history in Europe. Get back to nature in Alaska. Wherever you go with us, you’ll discover why nothing comes close to Celebrity Cruises.

Celebrity Ascent sails into Barcelona for first European season

MIAMI — Celebrity Cruises’ flagship vessel, Celebrity Ascent, has kicked off its very first season in Europe.

Celebrity Ascent’s ports of call this summer dot the coasts of Spain, Greece, Italy, Portugal and Turkey.

The ship starts its European adventure this week with a nine-night Italian Riviera and France itinerary. The route includes an overnight stay in La Spezia, giving passengers more of an opportunity to explore Florence and Pisa.

Celebrity Ascent will offer a variety of 7- to 12-night Europe sailings, all departing from key ports including

Barcelona; Rome (Civitavecchia) and Athens (Piraeus).

“We’re bringing our latest and greatest Edge Series ship to Europe, enabling guests to discover this diverse region with its stunning coastlines, while enjoying Celebrity Ascent’s premium facilities, elevated food and drink experiences, and wonderful entertainment.” says Laura Hodges Bethge, President of Celebrity Cruises.

Like sister ship, Celebrity Beyond, Celebrity Ascent features the best of the cruise line’s Edge Series, with 32 restaurants, bars, and lounges. It also sees the return of celebrated Edge Series features including cantilevered multi-purpose venue ‘The Magic Carpet’ offering a bar, lounge area and al-fresco dining, and The Retreat, complete with a private restaurant, Luminae, lounge area and two-story sundeck exclusive to guests of The Retreat.

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Weir named President & CEO of Destination Toronto

Destination Toronto has appointed Andrew Weir as President & CEO.

Weir has been an integral member of the leadership team at Destination Toronto for the past 18 years, most recently as Executive Vice President.

Weir has also served on numerous boards across the industry, including Destination International’s DMAP Board and as Chair of the Tourism Industry Association of Ontario (TIAO) from 2021-2023.

“Having conducted a thorough North American search, we are thrilled to announce Andrew Weir as Destination Toronto’s new President & CEO,” said Rekha Khote, Chair of the Board of Directors at Destination Toronto. “Andrew is the right leader for our organization, bringing a deep understanding of Toronto’s visitor economy, a vision for the business, and the ability to bring people together. We are confident that his established strong community connections will act as a catalyst for driving innovation and growth in critical areas of the business.”

In 2023 Toronto welcomed close to nine million overnight visitors, generating more than $7 billion in visitor spending.

Ensemble reports record-breaking profit sharing for 2023

TORONTO — It’s a good time to be an Ensemble member, with the consortium reporting its second consecutive year of profit sharing.

A remarkable 90% of its members have increased their payouts from the previous year as a result. Last year, 73% of the company’s top performing members earned a higher percentage than they did pre-pandemic in 2019.

According to Ensemble, the notable increase in payouts can be attributed to Ensemble’s strategic focus on bolstering profitability. Central to this success is the utilization of Ensemble’s proprietary booking platform, ADX, which continues to surpass industry standards by delivering above-average margins. By leveraging ADX, Ensemble members have seen higher margins and increased revenue streams, further solidifying Ensemble’s status in the travel agency consortia space.

“Ensemble is thrilled to announce another year of profit sharing, smashing expectations and reaffirming our unwavering commitment to member prosperity,” said Michael Johnson, President of Ensemble. “Innovation and profitability are in our DN, and this stellar outcome is proof of our relentless dedication to delivering on and exceeding the promises we’ve made to our members.”

Feedback from Ensemble members has been overwhelmingly positive. Ross Spalding, President of Crown Cruise Vacations, said: “Ensemble has committed itself to helping travel agencies become more profitable. Not only are they achieving this through profit sharing, but also through marketing, technology and consumer-facing programs that agencies are able to participate in. The combination of all of these is creating a significant value proposition

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TRAVEL AGENTS MEAN THE WORLD TO US

We’ve got some incredible prizes, just for you.

For Travel Agent Appreciation Month, Air Canada and Air Canada Vacations extend a heartfelt thanks to YOU, all the travel agents who tirelessly support our mutual customers throughout the year.

To celebrate our amazing partners who turn travel dreams into reality, we’re offering an exciting contest! If you’re a travel agent, nominate a fellow agent who consistently goes above and beyond for clients, and you’ll be entered for a chance to win an incredible prize package including a trip to your chosen dream destination! The agent you nominate could win a prize, too. Once again, our deepest gratitude to all travel agents. Your daily dedication is invaluable to our industry and our customers.

Enter the contest at aircanada.com/TAAM2024

for the agency as well as our advisors and clients.”

Jeff Oestreich, President, Goldrush Getaways, added: “Ensemble’s profit sharing commitment demonstrates its passion to helping members achieve maximum profitability. The entire Ensemble team is fully engaged, committed and truly passionate about the success of its members, but Ensemble’s success is not just about profitability, it’s about the collective growth and empowerment of its members.”

Since being acquired by Navigatr Group nearly two years ago,

Ensemble has taken several transformative initiatives, including extensive training, exclusive strategic partnerships, revitalized programs across all verticals, and a cutting-edge tech stack anchored by the ADX platform. Its revitalized marketing program also includes a series of annual branded events, including Uncharted, a virtual event that will be followed by a month-long virtual expo in May, the inaugural Skyline regional events in multiple Canadian cities, the upcoming Summit for owners and managers in Phoenix, and Horizons, which unites the entire consortium.

People

Marriott Int’l appoints new senior leaders to Canadian team

Marriott International has announced two new appointments for its Canadian senior leadership team.

Susie Grynol will join Marriott International as Market VP, Eastern Canada. Grynol most recently served as CEO at the Hotel Association of Canada, a position she took over in 2016. In her new role Grynol will be a key member of the Canadian leadership team supporting Managed by Marriott hotels, Select and Premium brands in Canada. Grynol will begin her role with Marriott on June 3. Meanwhile, as Area Vice President, U.S. Western Mountain Pacific and Western Canada, Keri Robinson will be responsible for delivering full P&L accountability and supporting efforts to drive a top level customer experience for Managed by Marriott hotels within the region. Robinson has been with Marriott International for more than 35 years. Robinson’s expanded role will be effective May 18, 2024.

TravelBrands’ portfolio now includes Aurora Expeditions

TORONTO — TravelBrands has announced Aurora Expeditions as its newest cruise partner.

To celebrate the new partnership, TravelBrands is offering travel advisors the chance to earn 5X Loyalty Rewards points on all aurora Expeditions bookings made until May 31. Each Aurora Expeditions booking will earn 2,000 Loyalty Rewards points, increasing the total to 10,000 Loyalty Rewards points per booking with the 5X promotion, equating to a value of $100.

With each booking, advisors can accumulate Loyalty Rewards points, giving them the freedom to redeem rewards as desired.

“We are very happy to welcome Aurora Expeditions as our latest cruise line partner, offering small-ship experiences with big adventures,” says Nathalie Tanious, President & CEO of TravelBrands. “Expanding our product portfolio is paramount to us, ensuring travel agents have a diverse array of options to offer travellers in search of unique experiences. With Aurora Expeditions and our shared commitment to exceptional service, we look forward to fostering growth in the Canadian market, promising unforgettable journeys for Canadian travellers.”

Aurora Expeditions has ventured to some of the world’s most remote destinations for over three decades. Each voyage is accompanied by remote area specialists to provide entertaining and informative onboard lectures.

AGENTS CAN EARN LOYALTY

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Celebrate Every Moment™

The Inclusive Collection, part of World of Hyatt, delivers an immersive, elevated experience for your clients where everything is seamlessly included. Our array of ten best-in-class brands provide unlimited experiences, endless hospitality and thoughtful touches that exceed expectations on what it truly means to stay all-inclusive. Whether you’re planning a dream vacation, a social group, or the ultimate destination wedding, Inclusive Collection caters to every need, allowing your clients to connect with those who matter most and turn moments into lifetime memories.

Visit Inclusive Collection at BOOTH #115

Hyatt Inclusive Collection celebrates Travel Advisor Appreciation Month with tons of rewards

Hyatt Inclusive Collection is celebrating Travel Advisor Appreciation Month this May with a ton of rewards and special perks.

Throughout the month, travel advisors can enjoy outstanding offers and giveaways, including over 100,000 Confidant Rewards points, social media exclusives, resort stay giveaways, bonus commissions and special Certified Confidant rates for travel through October 2024.

Plus, advisors can win a four-night stay for two to Zoëtry Mallorca Balearic Islands with roundtrip airfare courtesy of United Airlines, just by attending Hyatt Inclusive Collection’s May 15 webinar. Advisors can register and attend the Amazing May 2024 webinar series to experience live virtual tours of the resorts, receive informative updates, a chance to win free stays and so much more.

With Confidant Collective, Certified Confidants not only have the tools and resources available to grow their business, but they also get rewarded with Confidant Rewards. For more details go to confidant.hyattinclusivecollection.com.

JAMAICA IN THE SPOTLIGHT

Hyatt Inclusive Collection is shining the spotlight on Jamaica, one of its destination spotlights for Amazing May. When travellers book an all-inclusive vacation to Jamaica with Inclusive Collection, part of World of Hyatt, they’ll see why so many people return to the island year after year. Jamaica resorts include: Zoëtry Montego Bay Jamaica, Secrets St. James Montego Bay, Secrets Wild Orchid Montego Bay, and Breathless Montego Bay Resort & Spa.

When booking by July 10, for travel through Dec. 30, clients can enjoy up to 40% off while travel advisors can earn up to 18% commission and Double Confidant Rewards Points. Plus, every registered booking earns a chance to win a three-night stay at any Inclusive Collection resort in Jamaica plus headphones.

Visit confidant.hyattinclusivecollection.com for more details.

Sandals and Beaches Resorts launch ‘Jamaica Calling’,

‘Jamaica Jamming’ sales

MONTEGO BAY — Sandals Resorts and Beaches Resorts have announced new promotional offers across their nine Jamaican resorts.

As part of the limited time ‘Jamaica Calling’ with Sandals Resorts, and ‘Jamaica Jamming’ with Beaches Resorts, all new bookings of five nights or longer (in any room category at any Sandals or Beaches in Jamaica) made now until June 9, 2024 – and for travel through Jan. 31, 2025 – come with a complimentary catamaran cruise. For Beaches guests, the free catamaran cruise is valid for up to five people.

For all new bookings of seven nights or longer (with the above parameters) guests will also get an additional US$250 resort credit to apply towards their vacation experience including Red Lane Spa services, private candlelight dinners, cabana rentals and more.

Plus, special rates are available on bookings of seven nights or more at select resorts in select room

categories, starting from US$199 per person, per night at Sandals Ochi; US$299 per person, per night at Sandals South Coast; US$249 per person, per night at Beaches Ocho Rios; US$349 per person, per night at Sandals Royal Plantation and US$349 per person, per night at Beaches Negril. Additional terms and conditions, including blackout dates, apply. To redeem the promotional offers of free catamaran cruise and resort credit, travel advisors (on behalf of their clients) must register the booking with 72 hours of making it at:  https://www. sandals.com/jamaica-calling/registration/ or https://www.beaches.com/ jamaica-jamming/registration/   Travel advisors are also reminded to register their tour operator bookings on the Sandals Travel Advisor portal (taportal.sandals.com) within 30 days, in order to earn benefits for themselves including Points to Paradise, which they can redeem for a vacation of their own.

For more information, travel advisors can contact their local Business Development Manager or Inside Sales at 1-800-545-8283.

Germany Travel Mart 2024: 50 years of GTM celebrated in Saxony

By Waheeda Harris

CHEMNITZ, Germany The city formerly known as Karl Marx Stadt was basking in the spotlight for the recent 50th edition of Germany Travel Mart, and also as it looks ahead to 2025 as one of the three European Capitals of Culture.

Chemnitz hosted an unforgettable party as the official kick-off for Germany Travel Mart 2024.

The evening included exuberant modern dance from the Ballet Company of Theatre Chemnitz and symphonic music provided by the Young Philharmonic Orchestra Augustburg - along with cycling-powered film and a boisterous brass band.

“Germany remains competitive and is playing in the Championship League of Tourism,” proudly stated Petra Hedorfer, CEO of the German National Tourist Board.

With a strong showing in the European market and with international travellers, Germany is claiming its spot as a top tier destination. According to the Nations Brand Index, Germany is ranked first among all 27

SANDALS DUNNS RIVER'S COYABA SKY VILLA RONDOVALS

European nations, and third worldwide because of a favourable global perception as being educational, fascinating and exciting.

Federal Government Coordinator for Culture and Tourism, Barbara Klepsch, was another proud booster at the festivities, excited for Chemnitz’s honour as the fourth German city to be European Capital of Culture.

“The flagship project ‘Purple Path’ directly relates to the local saying ‘everything goes back to the mines’; building a bridge between the roots of the local people with their centuries-old heritage of mining and modern art,” said Klepsch.

STRONG VISITOR STATS

As 400 international guests from 38 countries revelled in the celebrations, German tourism partners were excited to share 2023 stats, with 81 million overnight visitors, a 20% increase from the previous year, and a recovery rate of 88% from Canadian travellers compared to 2019.

With the motto, ‘C the Unseen’, Chemnitz is poised to welcome visitors with 100 projects and more than 1000 exhibits in 2025, including

People

#3000Garages, a year-long commitment to transform small public spaces into community hubs for creativity and urban development. Another project is Generous Neighbours, bringing together individuals, corporations, educational institutions and other stakeholders to green their city with plantings of gardens and allotments.

The Purple Path is an art and sculpture trail connecting Chemnitz with the 38 cities of Saxony through 70 contemporary installations by international and Saxon artists.

Additional lures for clients to consider Germany this year include UEFA European Football Championship in June and July, exhibitions celebrating 250 years since the birth of artist Caspar David Friedrich and the commemoration of the 35th anniversary of the fall of the Berlin Wall.

First in Service appoints new Chief Strategy Officer

First in Service (F1S) has appointed Gina Gabbard as its Chief Strategy Officer.

Reporting directly to F1S CEO Fernando Gonzalez, Gabbard will be responsible for developing and executing partnership development strategies, overseeing marketing initiatives in each marketplace F1S operates, identifying threats and strategic opportunities, and collaborating with the executive team to expand the business.

She brings with her over two decades of experience in travel sales, marketing and business development. Prior to joining F1S, she served as Vice President of Leisure and Independent Advisors at OvationNetwork, where she oversaw all areas of the multi-million-dollar division, including IC relations, supplier partnership and the company’s Virtuoso membership. Her previous roles include Chief Sales Officer at Lindblad Expeditions, Senior Vice President of Leisure & Independent Advisors at Ovation Travel Group, and Vice President of Leisure Sales at Tzell Travel Group.

Michael Holden, a Canadian travel professional based in St. John’s, Newfoundland, had nothing but praise for GTM 2024.

“For bringing Canadians to Germany, Germany Travel Mart is key to learning and to have the experts right there. It’s the perfect opportunity to engage with all of these suppliersfrom Berlin to Freyburg, Chemnitz, Hamburg and Frankfurt. This is my first Germany Travel Mart and I’ve learned a lot and discovered new destinations,” he said.

Transat has free stays for kids with new Family Promo

MONTREAL — Transat has launched a new Family Promo that includes free stays for kids on select South packages.

Running through May 7, the promotion is ideal for families who want to make the most of their summer vacation at an affordable price. Participating resorts in popular destinations like Cancun and Punta Cana are offering free accommodation and meals for kids.

Families can also save more by pre-ordering meals, available up to 72 hours prior to departure. In addition, the Bento Box – exclusively available for pre-order – is a smart choice for children.

Sales apply to individual bookings of South packages, for select hotels and travel dates, made by May 7 for travel by Dec. 15 from Montreal, Quebec City or Toronto. Conditions apply.

CHEMNITZ, GERMANY

Your passion for providing your clients with the very best travel experiences combined with Globus’ near century of travel expertise is a winning combination. Tap into the customized tools and support you need to succeed with the Globus family of brands on your side!

Become a Certified Florida Travel Pro for a chance to win a Florida beachthemed prize package

TORONTO — During Travel Advisor

Appreciation month in May, travel advisors who complete the steps to become a Certified Florida Travel Pro can win one of five specially curated Florida beach-themed prize packages (valued at US$200 each).

Travel advisors must complete all four Essential Modules of the VISIT FLORIDA Travel Pro Specialist Program in order to qualify for a chance to win.

The contest runs May 1 – 31, 2024 and is open to Canadian certified travel advisors who have completed the requirement to become a qualified specialist.

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The VISIT FLORIDA Travel Pro Specialist Program is designed to showcase different aspects of destinations within Florida including, but not limited to, attractions, shopping, art and culture, nightlife, music and theatre, festivals and events, accommodations, beaches and water activities, spas, and golf.

This diverse curriculum ensures that travel professionals are wellequipped with the knowledge to cater to a variety of client interests and preferences.

The Florida Travel Pro program includes…

• Essential Modules: Complete these modules to learn the basics for promoting and selling Florida and earn specialist certification – The Fundamentals, Beaches,

Explora Journeys announces new President, North America

Explora Journeys has appointed Christopher Austin as President, North America.

Based in Miami, Austin will assume full ownership of the North America teams and market for the luxury lifestyle brand, spanning the U.S., Canada and Mexico. He first joined Explora Journeys in November 2020 as the brand’s Chief Sales Officer, and prior to that spent nearly three decades in leading hospitality roles, including Senior Vice President Global Marketing & Sales at another luxury cruise line and Vice President Global Luxury & Leisure Sales for a leading global luxury hotel group.

Pierfrancesco Vago, Chairman Cruise Division of parent company MSC Group, said: “Chris is a highly respected leader in the luxury hospitality industry and was one of the founding members of the Explora Journeys leadership team, joining nearly four years ago. The appointment signifies not only his exceptional talent but also the boundless growth opportunities within our organization. With his extensive expertise, Chris will undoubtedly play a pivotal role in shaping the future of our business as we welcome new luxury ships to our fleet, with EXPLORA II launching this year."

Beyond the Beaches, and Experiences

• Specialization Modules: Take destination knowledge a step further and earn badges in niche categories – Road Trips, Ecotourism, LGBTQ+, Accessibility, Luxury Stays & Experiences, Food & Drink, and Hispanic Heritage

• Partner Programs: Earn additional badges from VISIT FLORIDA partners   Orlando, Fort Lauderdale, St. Pete/Clearwater, and Tampa Bay

• Benefits of completing the program include …

• Certification: Receive a personalized certificate that recognizes expertise in Florida’s travel offerings and use of the official Florida Travel Pro logo

• Exclusive Resources: Gain access to a Florida Travel Pro toolkit, which includes an interactive directory, maps, images, and videos for promotional use

• Professional Development: Qualify for participation in destination FAMs and receive priority invitations for additional training and special events

• Sales Support: Leverage integrated high-impact sales resources, ready-to-go marketing collateral, and insider tips & promotions to enhance sales strategies

By becom ing a certified Florida Travel Pro, travel advisors can provide clients with informed recommendations, create tailored travel experiences, and ultimately boost their sales by showcasing the best of what Florida has to offer.

Become a Florida Specialist today at visitfloridatravelpro.com/travelweek

CLEARWATER, FLORIDA

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Adults-Only Paradise in Costa Mujeres

Discover a luxurious, oceanfront resort tucked away in one of Cancun’s most idyllic locations. Secrets® Playa Blanca Costa Mujeres offers pristine white sand beaches, crystal clear waters and breathtaking natural surroundings. From snorkelling, kitesurfing, and scuba diving to cooking classes, wine tastings, spa treatments and more, this is the ultimate vacation experience to enjoy with friends or your one true love.

TTAND wins RCI Canadian Partner of the Year Award

TORONTO — The Travel Agent Next Door has been awarded the Canadian Partner of the Year Award by Royal Caribbean International.

This is the second year in a row that TTAND has won this award.

“Royal Caribbean International and The Travel Agent Next Door have consistently grown over the past decade, but we have shared substantial growth these past few years,” said Lisa Connell, Director of Sales, Canada, for RCI. “The advisors are exceptional – they exemplify the meaning of delivering the quality and energy of our brand. The definition of

teamwork starts at the top and it is why everyone at TTAND is a winner.”

Connell noted that the Canadian Partner of the Year Award is only awarded to one account “and TTAND has certainly earned it!”

She added: “On behalf of myself, Vicki Freed, Joanne Schimelman and Team Canada we are thrilled to recognize Flemming and his entire organization with our Partner of the Year award for the second consecutive

year. Thank you and congratulations on another fantastic year!”

Flemming Friisdahl, TTAND founder and CEO, said he is very proud to receive this recognition from RCI on behalf of all of TTAND’s agent partners. “Our mantra at TTAND is that we want our partnerships to be a win for our agents, a win for our suppliers and a win for TTAND and this partnership with RCI has certainly met the criteria.”

Eric St. Pierre, National Accounts Manager, RCI said: “The whole team at TTAND is a delight to work with –from the proactivity of their training team to the creativity of their marketing team and everyone in between in every department, we have developed relationships that go beyond the mere transactional. There is true engagement on all sides. This constant search for excellence is truly remarkable.”

TEAM MEMBERS CELEBRATE TTAND'S AWARD FROM ROYAL CARIBBEAN INTERNATIONAL

AAT Kings extends Australia and New Zealand guided vacations sale

TORONTO — Australia and New Zealand guided vacation specialist AAT Kings is extending its sale due to increased demand.

Clients have a last chance to save up to 15% on selected tours, until April 30.

“Our Australia and New Zealand guided vacations offer endless possibilities from being dazzled by the acclaimed Field of Light in Uluru comprising of 50,000 glass spheres to discovering the unique traditions and arts of the Māori culture at Te Puia,” says AAT Kings CEO, Ben Hall. “Due

to increased demand, we have extended our sale and look forward to supporting travel advisors with their clients’ bookings and providing extraordinary journeys and life-enriching moments.”

Trip options include the 13-day Australian Highlights guided vacation, the

15-day Outback Adventure journey, the 22-day Highlights of Australia and New Zealand and many more.

For more information, travel advisors are asked to visit: https://www. aatkings.com/ntsale/ or contact their local Sales Manager.

ALICE SPRINGS, AUSTRALIA

Scenic to sail the Rhine with country music star

Terri Clark

VANCOUVER — Scenic Luxury Cruises & Tours is going country, with new eight-day sailing on the Rhine featuring country music icon Terri Clark.

Departing from Basel, Switzerland on April 2, 2025, and concluding in

Amsterdam on April 9, the eight-day ‘Rhine Highlights’ cruise will sail aboard the 159-passenger Scenic Pearl with the Canadian Music Hall of Fame inductee. With a career spanning decades, Clark has earned multiple JUNO and CCMA Awards and has sold over five million albums worldwide.

“Join me for an ultra-luxury, all-inclusive experience along the Rhine River that offers more than just a voyage – it’s a journey steeped in history and elegance,” said Clark. “Prepare for an extraordinary cruise filled with

breathtaking moments including historic sites and the finest wines, along with an intimate concert performed by me! This goes beyond a mere journey; it’s a grand celebration of culture and camaraderie and I eagerly anticipate sharing it with our guests.”

Itinerary highlights include a series of intimate and exclusive events with Clark, such as an evening performance onboard the ship, a hosted cocktail reception, a photo opportunity and an autographed CD for each guest. While on board the 5-star Scenic Space-Ship,

Perfectly paced itineraries. One-of-a-kind accommodations. Meaningful connections with local communities. You in?

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World, meet the grandest adventures on Earth. Featuring 45 trips across 26 different countries, get moving and go deeper into your destination with our new line of premium active adventures expertly curated to keep you feeling oh-so comfortable. This is adventure at its finest.

We celebrate and thank you for supporting consumers with your professionalism and dedication each and every day.

guests will also enjoy private butler service, unlimited complimentary beverages and spirits, six dining options and a wellness area and fitness centre. Everything (except a haircut or massage) is included.

‘Best Available Offer’ fares start at $5,445 per person. Guests booking by June 30, 2024 can save from $2,600 to $3,600 per couple if paid in full 10 months prior to departure.

Now open: Hacienda del Mar Los Cabos, Autograph Collection

LOS CABOS — Autograph Collection Hotels has announced the opening of Hacienda del Mar Los Cabos, Autograph Collection.

Located in the prestigious real estate development of Cabo del Sol, just 15 minutes from the Cabo San Lucas marina and 40 minutes from Los Cabos International Airport (SJD), the resort is designed to showcase Mexico’s heritage through its architecture, décor and cuisine.

Built in a typical Mexican hacienda style, Hacienda del Mar Los Cabos boasts 270 rooms and suites,

including 242 deluxe rooms (Hacienda with garden view, Cabo with partial ocean view, and Baja with oceanfront view), and 28 suites (Arcos with partial ocean view, Arcos with oceanfront view, Patron suite, Misiones suites with three bedrooms, and Misiones suite with four bedrooms).

Top amenities include the Cactus SPA featuring facilities, therapists and treatments ranging from waxing and body wraps to exfoliation and massage, a fully-equipped 24-hour gym and personal training facilities, steam room and sauna, a Kid’s Club featuring an outdoor children’s pool, babysitting services, outdoor hot tubs, tour services, accessible facilities for disabled guests, five pools, various restaurants, four bars, eight event rooms, an exclusive golf course and evening entertainment. The resort also offers wedding and event planners who can assist in organizing beach weddings or receptions in the salon.

HACIENDA DEL MAR LOS CABOS, AUTOGRAPH COLLECTION

STAR POINTS! 3X EARN

At Sunwing, feel-good moments come with perks worth celebrating, like agents earn 3X STAR Points on all vacation packages & air only bookings made only on May 1, 2024! PLUS, agents have the chance to win one of three 7-night all-inclusive vacation packages for two including airfare and transfers, at Riu Jalisco, Riu Dunamar, and Riu Bambu on new client bookings made by May 31, 2024.

HAPPY TRAVEL AGENT APPRECIATION DAY!

An unforgettable beach getaway

Cofresi Palm Beach and Spa Resort in the Dominican Republic is the perfect place to enjoy a relaxing beach vacation with friends. Set on a beautiful stretch of golden sand beach, this resort features more than a dozen pools and lots of activities – including tennis, dance, Spanish lessons and nautical options. Enjoy spacious rooms and impeccable service, with buffet and à la carte restaurants as well as many bars to choose from for a refreshing cocktail under the sun.

Welcome.

Dear Travel Professionals,

Welcome to this year's edition of Switzerland Tourism's Yodel magazine, designed to be your trusted companion when organizing trips for your valued clients.

The excited sound of yodeling could be heard in our office throughout the year. For example, when we learned that Swiss International Airlines is adding Washington DC and Toronto to its network, or when our team won the prestigious Tourism Board of the Year – Award at the Virtuoso Travel Week, or when we looked at the figures generated by visitors from the US and Canada – we yodeled.

In 2023, we achieved a staggering new record with an increase of 23.7% in overnights generated from the US and 13.1% from Canada (compared to the previous record year, 2019). This has resulted in 3,371,448 overnights and many happy customers. We want to thank you for your fantastic support over the years. Without you, this would not have been possible.

As we look ahead to 2024, we recommend proposing the fall months in Switzerland to your clients. Not only will you find better availability, but Switzerland also shows itself from its most charming and multicolored side. Experiencing this season is a true feast for all senses. (See page 9.)

We all aim to learn more about how to make our industry more sustainable and want to make sure that future generations can enjoy traveling the world as much as we do. With this in mind, we invite you to become a Swisstainable Travel Expert. Join us in our endeavor to create Switzerland's most sustainable travel experiences, every little bit counts. (See page 12.)

We want to take the opportunity to welcome our new colleagues Stefanie Dosch and Christelle Deillon, who joined us from Switzerland at the beginning of the year. You can reach our trade relations team at nyc.trade@switzerland.com.

See you soon in Switzerland.

Claudio Zemp Director Americas Switzerland Tourism

Oliver Weibel Director Canada Switzerland Tourism

Why your clients will love Switzerland.

Perfect location

Switzerland is located in the heart of Europe with over 130 weekly direct flights from many North American cities to Zurich or Geneva and access to Europe's high-speed rail network.

Public transportation

Trains, buses and boats bring you all over the country, conveniently and safely. Our public transportation system runs like a Swiss watch—smoothly and always punctual!

Nature & adventure

Enjoy Switzerland's mountains, lakes and rivers the active way, with every summer and winter sport imaginable. Discover unspoiled nature and breathtaking scenery in the heart of the Alps.

Cities & shopping

Our cities are clean, modern, diverse and full of history. A wealth of museums, premium shopping and entertainment can conveniently be reached within walking distance.

Pre- & post-tours

Switzerland is an ideal pre- and post-tour destination for Rhine River cruises. City stays and Alpine excursions are all within easy reach. Let your clients experience the diversity of Switzerland.

Culture & traditions

Four official languages and four distinctive cultures result in an experience unlike anywhere else. Impressive Roman architecture, contemporary art and internationally renowned events round out every trip.

Experience Switzerland –gently and profoundly.

Swisstainable, the Swiss way to travel consciously

Imagine a destination where visitors can experience protected landscapes along seemingly endless trails, where local produce is valued so much that it has its own festivals, and where hosts manage to achieve the balance of minimal intervention and maximum enjoyment for their guests. In Switzerland, these efforts are not a struggle, but a matter of course. Traveling in Switzerland means being inspired by the beauty of nature and giving responsible, conscious travel the place it deserves. Traveling in a Swisstainable way gives true meaning to travel and creates lasting memories.

Highlights

■ Discover Switzerland by public transport: Did you know that 95% of Swiss households are within a 5-minute walk of a public transport stop? Hardly anywhere else can you get to a destination more easily and comfortably than in Switzerland. Stops even in remote places, perfectly coordinated connections and unbeatable panoramas make public transport an experience in itself. The "Grand Train Tour" comprises the most beautiful panoramic journeys by public transport.

■ Feel the golden autumn season with all senses: When the larch trees along the rugged Alpine valleys gradually turn golden and the Alpine chamois wrap themselves in their winter clothes, the season of the senses is in full swing. Colorful autumn hikes are a feast for the eyes and harvest-ripe chestnuts and fragrant mushroom dishes a treat for the palate.

■ Immerse yourself in undiscovered regions: Authentic places like Appenzell, remote landscapes like the Onsernone Valley, and lively customs like the wine festival in the Neuchâtel region are nurtured and cherished for good reason. Experiencing lesser-known places provides guests with more authenticity and more serenity. www.swisstainable.com

Switzerland Yodel. Why your clients will love Switzerland.

Scuol, Graubünden

Road to being a Switzerland Travel Expert.

Never stop learning comfortably.

E-learning Program "Switzerland Academy"

■ Become a certified Switzerland Travel Expert in only 3 hours.

■ Get more leads and benefit from additional sales support.

■ Learn more about Swiss culture, best of Swiss cities, top attractions of Switzerland, and more.

■ Sign up: northamerica.switzerlandtravelacademy.ch

Bi-weekly Webinars

■ Join our bi-weekly webinars and learn more about Switzerland.

■ Get in touch with our Swiss partners and receive more insights into specific destinations and products.

■ Learn how to sell a destination/product.

■ Check the 2024 schedule on the right (page 5).

■ Register and join our webinars today: MySwitzerland.com/trade

Our online platforms.

MySwitzerland.com

■ Check the world's most visited destination home page.

■ Explore some of our 350 destinations, 2,000 hotels, 25,000 vacation apartments, 400 farm stays, 400 bookable offers, 16,000 events, 2,000 webcams, 2,100 videos and much more.

Trade Corner

■ Check our trade corner: Our online trade platform, for training materials, the best Switzerland itineraries, and our digital "Switzerland Yodel" sales manual.

■ Find contact details for our entire team and Swiss destination partners so you can get in touch. MySwitzerland.com/trade

Newsletter

Sign up today for our bi-monthly newsletter that provides you with the latest news and offers from Switzerland. MySwitzerland.com/trade

Private Trade Facebook Group

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Experience Switzerland.

Study Trips

■ We regularly organize trips for eligible travel advisors and tour operators and collaborate closely with the consortia Virtuoso and Signature.

■ Study trips are the perfect way to learn more about Switzerland and our products.

Graduate from our e-learning program “Switzerland Academy” before November 30, 2024 for a chance to win two flight vouchers to Switzerland, sponsored by Edelweiss Air!

Date

Partner/Swiss Partner

March 7 Zermatt.

March 21 Swiss Travel System and Rail Europe.

May 2 Jungfrau Region.

May 16 Interlaken Tourism.

July 11 Jungfrau Railways.

July 25 Ticino Tourism.

August 8 VALAIS Matterhorn Region.

August 22 Zurich Tourism.

September 19 St.Gallen Bodensee.

October 17 Glacier Express.

October 31 Lichtenstein.

November 14 Lucerne Tourism.

December 5 Basel Tourism.

December 19 Bürgenstock Resort.

*subject to change

All webinars are recorded and saved on our Trade Corner: MySwitzerland.com/trade

Webinars 2024 Thursdays 12pm noon (EST)*

Easy to get to Switzerland.

SWISS – The Airline of Switzerland

As Switzerland's national airline, SWISS is synonymous with traditional Swiss values. True to its heritage, the company is dedicated to providing the highest quality in all of its products and offering customers outstanding personal service. As part of the Lufthansa Group and a member of the Star Alliance, SWISS remains faithful to its mission of providing quality air services that link the U.S. to Switzerland, Europe, and the rest of the world.

Nonstop to Switzerland

In 2024, SWISS will offer direct service to Zurich from 10 North American gateways to Switzerland, including Boston, Chicago, Los Angeles, Miami, New York’s JFK (JFK – Zurich & JFK – Geneva), Newark, San Francisco, Montreal and Washington DC and Toronto as of March 28 and May 10 respectively. Whether traveling in SWISS First, SWISS Business, SWISS Economy or, on select routes, SWISS Premium Economy, passengers experience true Swiss hospitality and service the moment they step on board. And, of course, there's Swiss chocolate on every flight!

Edelweiss - Direct from North America to Switzerland

There isn't a more convenient way to travel to Switzerland. Edelweiss brings you directly to Zurich from various destinations in North America. The Swiss leisure airline offers seasonal flights several times a week in the USA from Denver, Las Vegas and Tampa Bay nonstop to Zurich. In Canada, flights depart from Calgary and Vancouver.

Home of Edelweiss.

Zurich is excellently located – all the sights of Switzerland can be reached within a few hours by car or by the world-famous and punctual public transport. Edelweiss is Switzerland’s leading leisure travel airline and is based at Zurich Airport. As a sister company of Swiss International Air Lines and a member of the Lufthansa Group, Edelweiss flies to over 90 dream destinations in more than 30 countries worldwide. For more information visit flyedelweiss.com

Boeing 777 above the Swiss Alps

Edelweiss A340 in front of the Matterhorn

Easy to get around.

Swiss Travel System - the best way to experience Switzerland

Travel by train, bus, or boat—anywhere at any time. Discover Switzerland’s diversity with ease and comfort on the world’s densest public transport network. Mystsnet.com

Swiss Travel Pass

The Swiss Travel System offers travelers the opportunity to explore cities and towns, mountains and lakes as well as over 500 museums with just a single ticket – the Swiss Travel Pass. They can enjoy practically unlimited travel by train, bus, and boat throughout Switzerland.

Swiss Travel Pass

Extensive travel through Switzerland

travel during one month

Swiss Travel System Excellence Program

Become a qualified Swiss Public Transport expert and win prizes! Let Heidi and Peter guide you on a learning journey on this award-winning program. Gain up-to-date know-how in a playful way – from mountain excursions to premium panoramic trains to luggage transport.

Mystsnet.com/elearning

For booking and information, visit Rail Europe’s agent website – a one-stop-shop for planning and booking pointto-point tickets and the Swiss Travel Pass. agent.raileurope.com

Travel Pass: 3, 4, 6, 8 or 15 days (consecutive)

Travel Pass Flex: 3, 4,

The Wengernalp Railway in front of the Staubbach Falls in Lauterbrunnen

UNESCO World Heritage Sites.

UNESCO World Heritage Sites are testimonies to the earth's history and humankind. They tell the story of the country's origins and are part of Switzerland's identity. Each stands for authenticity, quality, and diversity across generations. Thanks to Switzerland's natural beauty and cultural history, there are 13 fascinating World Heritage Sites to visit.

Rhaetian Railway in the Albula/Bernina Landscapes

The 122 km/76 mile-long route from Thusis to Tirano is a masterstroke from the pioneering age of the railway. It demonstrates how technology and nature can be merged in harmony with one another.

Our recommendation: The Albula Railway Museum in Bergün guides railway enthusiasts and families through the history of the railway in Graubünden and World Heritage Site. Old railway equipment, films and models enthrall visitors. A simulator lets you drive the legendary Crocodile locomotive along the Albula Line yourself.

More information at www.ourheritage.ch

Monte San Giorgio

La Chaux-de-Fonds / Le Locle, Watchmaking Town Planning

Both towns demonstrate the successful symbiosis between urban planning and the watchmaking industry. Their buildings are a testimony to the history of local craftsmanship and industrialization. Our recommendation: The "Espace de l'urbanisme horloger" visitor center is the perfect starting point for exploring the city's impressive industrial heritage and unique urban design. A guided walk or a tourist train ride in La Chaux-de-Fonds and Le Locle will complete your visit in a city that was built by and for the watchmaking industry.

More information at www.ourheritage.ch

Monte San Giorgio rises up between the southern arms of Lake Lugano. Besides the magnificent view of the lake landscape, the 1,097-meter/4,500 feet high mountain provides a window to prehistoric times. 240-million-year-old fossils can be found within it. Where there was once a sea basin with different reptiles, fish and plants, Monte San Giorgio formed along with the development of the Alps. Our recommendation: The Fossil Museum in Meride, renovated by the star architect Mario Botta, holds the 240-million-year-old treasures found under the layers of Monte San Giorgio. Thanks to virtual reality, animals and plants of the Triassic Era come to life. More information at www.ourheritage.ch

Do your clients want to discover the most enchanting sites in Switzerland? Then don’t miss out on the Grand Tour Deluxe "UNESCO World Heritage Sites". For further information, please visit: MySwitzerland.com/GToSUNESCO

The town of La Chaux-de-Fonds

Monte San Giorgio

Landwasser Viaduct on the Albula line

FALL in love with Switzerland.

When the trees are covered in colorful leaves, wine festivals are taking place, and seasonal specialties such as pumpkins and chestnuts appear on your table – that’s when we know that fall has arrived. Hiking is particularly enjoyable at this time, too. Both mild temperatures and the views above the fog attract hikers to the mountains. Discover Switzerland’s most colorful season now.

Hikes

Fall in Switzerland reveals breathtaking panoramas amid blazing valleys and snow-capped peaks. Every step unveils vibrant colors, and the shimmering reflections of the lakes add magic to these alpine adventures.

Foliage Map

Switzerland’s foliage map shows where and when you can expect the forests to be at their most colorful. You can also find appropriate excursion tips and interesting information about the golden fall foliage.

Wine Tourism

Explore Switzerland's vineyards by taking a stroll, visiting a cellar, partaking at harvest, or staying overnight. Switzerland offers a wide range of wine experiences for wine lovers and novice enthusiasts alike, promising delicious discoveries amid picturesque landscapes.

Cattle Descent from Alpine Pastures

As days shorten, Alpine herds return to the valleys following a famous Swiss tradition. Adorned with flowers, cows, sheep, and goats make a picturesque descent, marking the beauty of fall.

Nature Spas

The Swiss fall offers serene getaways. From natural pools to forest baths, jacuzzis overlooking the Alps, to icy mountain lakes and sauna boat cruises, immerse yourself in relaxation amid the vibrant hues of nature.

Wildlife Watching

The variety of wild animals in Switzerland reflects the diversity of its landscapes. Watch ibexes, bearded vultures and beavers in their natural habitat, accompanied by professional guides.

To find out more about fall in Switzerland, visit: MySwitzerland.com/autumn

Fall foliage on lake Palpuogna, Preda

Discover the Swiss Cantons.

Through anecdotes and interesting facts, discover the 26 cantons that make up the Swiss Confederation. Swiss cantons are the member states of Switzerland, similar to the states in the United States and the provinces in Canada. The flags of each Swiss canton incorporate symbols derived from historical, cultural, or geographical significance associated with the respective region.

Aargau

Bircher Müesli

Dr. Bircher, the nutritionist who invented this mixture of cereal flakes, seeds and dried fruit, was born in the canton of Aargau.

Appenzell Innerrhoden

Landsgemeinde

This open-air assembly brings citizens together annually to make political decisions by a show of hands.

Basel-Stadt

Basel Carnival

This carnival is the largest in Switzerland and is also recognized by UNESCO for its unique character.

Fribourg

Fondue moitié-moitié

This typical dish made from two different cheeses, Gruyère AOP and Vacherin Fribourgeois AOP, is a speciality of this canton.

Glarus

Tectonic Arena Sardona

This UNESCO site is an impressive illustration of the collision of the African and European continents in the Alps.

Jura

Youngest canton

Jura is Switzerland's newest canton, joining the Confederation on January 1, 1979.

Appenzell Ausserrhoden

Silvesterchlausen

These masked characters parade through the streets in ornate costumes, singing and yodeling to wish bystanders a happy new year.

Basel-Landschaft

Augusta Raurica

Located between Liestal and Basel, this is the best-preserved ancient Roman theater north of the Alps.

Bern

Aare Boat Ride Thun – Bern

A very common summer activity in this canton is to link these two towns (18.6 miles / 30 km distance) on board an inflatable boat on the Aare River.

Geneva

Jean-Jacques Rousseau

This writer, one of the most widely read of his time and renowned in French literature, was born in Geneva in 1712.

Graubünden

Swiss National Park

Founded in 1914 in the Engadine region, it's the oldest national park in the Alps and the only one in Switzerland.

Lucerne

Lion Monument

In the heart of Lucerne, this monument pays tribute to the Swiss Guards who died in 1792 defending King Louis XVI during the French Revolution.

Neuchâtel

Absinthe

This legendary drink, nicknamed the Green Fairy and prohibited in Switzerland for around 100 years, has its origins in the Val-de-Travers.

Obwalden

Founding cantons

Together with Nidwalden, they formed one of Switzerland's founding cantons, called Unterwalden. Switzerland was founded in 1291 by Unterwalden, Uri and Schwyz.

Schaffhausen

The Rhine Falls Europe's largest waterfall is located in this canton and attracts over one million visitors each year.

Solothurn

Historic center of the Swiss rail network

On the last platform of Olten train station, a sign indicates kilometer zero, a reminder that the Swiss rail network was measured from this point.

Thurgau

Beaches

Thurgau has over 62 kilometers/ 38 miles of shoreline and boasts Lake Constance's longest swimming beach.

Valais

Swiss Cow fighting Hérens cows establish dominance through intense head-to-head confrontations, the strongest becoming Queen. This has inspired jousts in the Valais since 1920.

Zug

Zug cherries

This fruit is the symbol of the canton. Several local specialties are made from it, such as cherry pie and the famous Kirsch drink.

Nidwalden

Marco Odermatt

The multiple champion and ski prodigy comes from this canton.

St.Gallen

OLMA – Fair for agriculture and nutrition

Switzerland's largest public fair, attracts 300,000 visitors annually. Highlights include a piglet race and diverse experiences with 600 exhibitors showcasing products and specialties.

Schwyz

Origins of the name Switzerland

The name "Schweiz" derives from Schwyz, the nearest canton to Austria at the dawn of the country. The Austrians adopted its name to designate the entire country.

Ticino

Sun

Switzerland's sunniest canton with over 2000 hours of sunshine and mild temperatures all year, rarely dropping below 31º F or rising above 86º F.

Uri

William Tell

It was in Altdorf where the legend of William Tell shooting an apple from his son's head with a crossbow took place.

Vaud

World capital of alpine hot-air ballooning

Thanks to its exceptional microclimate, Château-d'Œx offers ideal conditions for spectacular flights all year round. The International Balloon Festival takes place every January.

Zürich

Hiltl Restaurant

The world's oldest vegetarian restaurant is located in the city of Zurich, and was founded in 1898.

Switzerland Yodel. Swiss Cantons.

Cosmopolitan gem on the waterfront

Zurich is renowned for its cosmopolitan lifestyle and stunning natural surroundings. With the picturesque Lake Zurich and the nearby rivers, it's an ideal destination for leisure activities that promote both an active and mindful way of life. Discover 2,000 years of history in the charming Old Town and immerse yourself in a wealth of world-class cultural treasures, such as the Kunsthaus Zürich, Switzerland's largest art museum. In Zurich's most vibrant neighborhoods like Zürich-West, you can indulge in design, meet local producers and savor exceptional gastronomy.

The city's lush parks and the Uetliberg mountain provide a tranquil escape, where you can hike, bike, or simply unwind amidst the serene surroundings.

Highlights

■ Zürich Card: With the Zürich Card, your clients can enjoy Zurich to the fullest and save money at the same time. They benefit from unlimited travel on the local public transportation network, free or reduced admission to museums, and additional discounts. The Zürich Card is available to B2B customers for either 24 or 72 hours on b2bshop.zuerich.com.

■ Surprising Guided City Tours: Out-of-the-ordinary, creative or adventurous activities make a visit to Zurich unforgettable: make your own cheese, cycle through public art pieces or discover the ”Made in Zurich” scene, in Zurich.

■ Art & Culture: Zurich has emerged as Switzerland's artistic hub, driven by a dynamic gallery scene sparked by youth protests in the 1980s. Zürich-West, once an underground hotspot, cultivated talents like Curiger, Fischli/Weiss, Meier, and Frey, transforming the city into a global art destination. Complementing this cultural richness, Zurich also boasts over 50 museums.

■ UCI Road and Para-Cycling Road World Championship: From September 21 to 29, 2024, Zurich will host the UCI Road and Para-Cycling Road World Championships.

Zürich Tourism +41 44 215 40 00 trade@zuerich.com www.zuerich.com www.zuerich.com/trade

Yodel. Destinations.

Aerial view of Zurich

E-bike tour in Zurich

Lucerne – Lake Lucerne Region.

The City. The Lake. The Mountains.

Lucerne is Switzerland because it encompasses all the merits of our country: The City. The Lake. The Mountains. Immerse yourself in this town, enjoy the magnificent landscape, stroll along the quays and don’t be surprised when you feel like you never want to leave. Just as fascinating as the charming city of Lucerne is the surrounding area. The Lucerne – Lake Lucerne Region with its unique mountain and lake landscape offers countless options for excursions in summer and winter. Enjoy your overnight stays in Lucerne at the Art Deco Hotel Montana, offering breathtaking lake and mountain views. For more alpine feeling head to Andermatt, your base camp for activities in the mountains.

Highlights

■ Swiss Museum of Transport - Edutainment at its best in a unique world of mobility.

■ Enjoy a scenic lunch cruise on Lake Lucerne; cruise included in the Swiss Travel Pass.

■ Discover Mount Pilatus and world's steepest cogwheel train on the famous Golden Round Trip.

■ Mount Rigi – the perfect fusion of historical and modern traveling to Switzerland’s No. 1 visited mountain.

■ Mount Titlis – from Alpine meadows to eternal snow. Enjoy a day full of outdoor adventures and breathtaking panoramic views atop the region’s highest vantage point.

■ Zentralbahn transports you from Lucerne to Engelberg, the gateway to Mt. Titlis or past 5 crystal clear lakes to Interlaken. Enjoy your journey!

Lucerne Tourism +41 41 227 17 17 sales@luzern.com www.luzern.com www.luzern.com/trade

Chapel Bridge, Lucerne

The world's steepest cogwheel train, Mt. Pilatus

3

Destination Bern.

A Pearl of Urban Nature.

The Old Town of Bern, a UNESCO World Heritage Site, is one of the most well-preserved examples of medieval urban architecture in Europe. With the Aare river and many green oases, nature is a paramount part of the Swiss capital. The region captivates with picturesque landscapes such as the hilly Emmental with its eponymous famous cheese.

Highlights

■ Guided UNESCO stroll through the Old Town.

■ Four miles of arcades forming one of Europe's longest covered shopping promenade.

■ The Einstein Museum – the famous physicist lived in Bern.

■ Rose Garden – a park with one of the most beautiful views over the Old Town and the Aare river.

■ Gurten – Bern’s local mountain with a wide array of attractions. Funicular is free for overnight guests.

■ The Emmental Show Dairy offers a comprehensive experience of the world's most famous Swiss cheese.

Bern Welcome +41 31 328 12 26 marc.steffen@bern.com www.bern.com

4

Interlaken Holiday Region.

Switzerland in one place.

Experience the allure of the Interlaken Holiday Region, Switzerland's picturesque gem. Nestled between the enchanting Lake Thun and stunning Lake Brienz, with the majestic Eiger, Mönch, and Jungfrau as your backdrop, this hub offers activities for all ages in every season. Why not discover the region in winter? "Winterlaken" offers thrilling on and off the slopes activities and relaxing moments all at once.

Highlights

■ Interlaken is famous far beyond the country's borders as the No. 1 adventure travel destination in Europe.

■ The perfect starting point for popular activities like hiking or excursions such as Jungfraujoch – Top of Europe.

■ Discover Winterlaken with the proximity to the Jungfrau Ski Region (including the free ski bus!) and plenty of activities off the slopes.

■ Explore five castles set in beautiful parkland around mesmerizing Lake Thun.

■ The Ballenberg Swiss Open-Air Museum provides insights into the rich cultural heritage of Switzerland.

■ Culinary rafting trips: Enjoy a cheese raclette or chocolate fondue, while floating on Lake Brienz to Interlaken from October - April

Interlaken Tourism +41 33 826 53 00 sales@interlakentourism.ch www.interlaken.ch

Aerial view of Interlaken

View from the Rose Garden over the Old Town of Bern

5

Jungfrau Region.

Unique. Varied.

Nestled within the heart of the Swiss Alps, the Jungfrau Region with its five mountain villages Grindelwald, Wengen, Mürren, Lauterbrunnen and the Haslital is a unique way to experience Switzerland. From easy access to world-renowned mountain excursions to off-the-beaten-path hiking trails and skiing in front of the infamous Eiger North Face, the destination thrives on its stunning diversity. Hotels of all varieties are typically chalet-style and family run, creating a very warm and inviting atmosphere for travelers to stay.

Highlights

■ Mürren & Wengen: Soak up the silence and pure mountain air in our traditional car-free mountain villages.

■ Grindelwald: Nestled in a pristine and unique alpine landscape at the foot of the infamous Eiger North Face.

■ Lauterbrunnen: Valley of 72 waterfalls, where the highest and most spectacular waterfalls in Switzerland tumble down.

■ Haslital: The little-known beauty, perfect for families seeking relaxation and adventure.

Jungfrau Region Tourism +41 33 521 43 40 sales@jungfrauregion.swiss www.jungfrauregion.swiss

Jungfrau Railways.

Jungfraujoch – Top of Europe

The Jungfrau Railway Group offers its guests amazing mountain experiences and beautiful train journeys. The main offer is the journey to the highest railway station in Europe the Jungfraujoch – Top of Europe. The Jungfrau railway route is one of the most impressive achievements and was opened in 1912 after 16 years of construction.

Highlights

■ Jungfraujoch – Top of Europe: Standing on the Jungfraujoch at 11,330 feet/3,454 meters altitude, you can feel it is a different world – one you have to experience firsthand.

■ Grindelwald-Mt. First: Feel the wind in your hair on two Flying Fox zip lines, crossing the suspension bridge of the First Cliff Walk or riding in the agile mountain carts or Trottibikes scooters. Come and find your adventure.

■ Schynige Platte: Everyone starts to slow down their pace here. If they have not already done so upon arrival, they will on the historic Schynige Platte Railway or later at a restaurant with breathtaking views.

■ Harder Kulm: Restaurant Harder Kulm looks like a castle. But you don't need to be a king to eat here – just take a seat in the funicular and ascend Interlaken's own mountain.

Jungfrau Railways +41 33 828 71 11 sales@jungfrau.ch www.jungfrau.ch

Eiger, Mönch and Jungfrau mountains, Bernese Oberland

Jungfraujoch – Top of Europe, Bernese Oberland

VALAIS Matterhorn Region.

Just one partner for all your needs

We are the trade arm of the regional tourism board of the Valais region and the ideal partner for all tour operators, travel agents, DMCs, and other travel-related companies that want to include the most desirable destinations of the Swiss Alps in their product selection. Our market manager Mario Braide has extensive knowledge of the region’s destinations and products and will be happy to assist you in creating unique itineraries for the VALAIS Matterhorn Region. Tell us about your objectives and we will create the perfect travel package. We are your one-stop solution for product recommendations, bookings, logistics and billing. Our team can get you the best available prices at net rates and provide you with top-notch customer service, before, during and after your customers’ stay in our region.

Highlights

■ Gornergrat – the best viewpoint of the Matterhorn.

■ Saas-Fee – the glacier village for outdoor enthusiasts.

■ Aletsch Glacier – the longest glacier in the Alps and a UNESCO World Heritage Site.

■ Leukerbad – the largest thermal spa resort in the Alps.

■ Four top ski areas – 4 Vallées, Aletsch Arena, Portes du Soleil, and Saas-Fee.

■ Les Celliers de Sion – your place to discover our outstanding vineyards.

■ For your bookings – just one contact for all your needs.

Matterhorn Region

+41 27 327 36 36

Mario Braide, Market Manager USA & Canada mario.braide@matterhornregion.ch booking@matterhornregion.ch www.matterhornregion.ch

The VALAIS Matterhorn Region, host of the 2025 UCI Mountain Bike World Championships

Vinyards of Les Celliers de Sion and its castles "Tourbillon" and "Valeria"

7

Zermatt – Matterhorn.

Casts a spell on you.

Zermatt is the most famous mountain village with the most-photographed mountain in the world. This is where alpinists, mountain bikers, ski enthusiasts and culinary lovers come together.

Zermatt is pure magic: experience authentic culture combined with state-of-the-art infrastructure in the heart of the Swiss Alps.

Highlights

■ Matterhorn Ski Paradise – where perfect slopes and breathtaking views meet.

■ Matterhorn Alpine Crossing – travel between Switzerland's Zermatt and Italy's Cervinia via cableways.

■ Experience an unforgettable journey up the Gornergrat on board NostalChic class with culinary highlights along the way.

■ Explore the floral splendor of summer strolling through the highest Alpine Garden in Europe.

■ Excellent cuisine in the village as well as on the slopes.

■ A paradise for hikers and bikers in summer with panoramic hiking trails and varied bike trails.

Glacier Express.

Window to the Swiss Alps.

Zermatt Tourism +41 27 966 81 00 marketing@zermatt.swiss www.zermatt.ch

Embark on a captivating 8-hour journey, departing from St. Moritz. Traverse 291 bridges and 91 tunnels en route to Zermatt. Through large panoramic windows, relish clear views of numerous summits, journey over the highest point at the Oberalp Pass (2,044 meters/ 6,700 feet), deep gorges, and UNESCO World Heritage Sites. Savor freshly prepared menus from the onboard kitchen, served at your seat, elevating your immersive Alpine experience in true Alpine chic style.

Highlights

■ Panoramic view through extra-large windows all the way to the ceiling.

■ 3 classes – 1st, 2nd and Excellence Class.

■ Modern customer information system with integrated infotainment, 8 languages available (DE/FR/EN/IT/JP/ KR/THAI/CH).

■ Access additional travel information about the trip on your own tablet or smartphone.

■ Free headphones and information brochure at the seat.

■ Power outlets at each seat.

■ Lowering windows at the entrance doors for glare-free photography.

Glacier Express +41 81 288 65 25 info@glacierexpress.ch www.glacierexpress.ch/en

Skier in front of the Matterhorn

Glacier Express in Andermatt

Davos.

A warm welcome!

Davos Klosters is one of the most famous holiday destinations in the Alps and boasts the most comprehensive holiday, sports and meeting facilities in the mountains. The foundation stone for this success was laid almost 160 years ago when the first winter guests arrived in February 1865.

Davos Klosters is a holiday destination with a thousand possibilities: unique hiking trails, wonderful mountain biking routes in all the tributary valleys or standup paddleboarding on the crystal-clear Lake Davos. The region is also the ideal starting point for high-class rail journey such as the Bernina or Glacier Express. The UNESCO World Heritage Site "Albula Line" with the famous Landwasser Viaduct is only 30 minutes away by train.

Highlights

■ Schatzalp – world-famous thanks to the novel "The Magic Mountain" by Nobel Prize winner Thomas Mann and its magnificent view at 1,860 meters/6,100 feet.

■ Nostalgic train – experience railway history in 100-plusyear-old carriages over the imposing Wiesner Viaduct and through the wild Zügen Gorge.

■ Sertig valley – probably the most beautiful high valley in Switzerland with its rustic restaurants and a spectacular waterfall at the back of the valley.

■ Brauerei Monstein – the highest brewery in Switzerland, where top beers are made with fresh mountain spring water.

■ Jakobshorn – the modern cable car takes you up to 2590 meters/8,500 feet, where a 1st class mountain panorama awaits you.

Destination Davos Klosters +41 81 415 22 72

Andreas Stoffel, Market Manager North America andreas.stoffel@davos.ch www.davos.ch

Sertigtal with its listed church from the 17th century © Destination Davos Klosters / Andrea Badrutt

Schatzalp funicular railway © Destination Davos Klosters / Andrea Badrutt

Ticino Region.

Lugano, Ascona-Locarno, Bellinzona

Ticino, the part of Switzerland where people speak Italian and the climate is mild throughout the year. An immense world enclosed in a small region rich of contrasts: palm trees and glaciers, lakes and mountains, gourmet restaurants and grottos, trends and traditions. Here quality and efficiency are Swiss, whereas the lifestyle is Italian. Be seduced by the many suggestive spots, the colors and the flavors of the "Dolce Vita" that make this land unique and unforgettable.

Highlights

■ Ticino Ticket: enjoy free public transportation in the whole region and benefit from many discounts on different attractions.

■ The fortress of Bellinzona: comprising of three castles, an impressive UNESCO World Heritage Site in the capital of Ticino.

■ Monte Generoso: a scenic journey to the summit on one of the oldest cogwheel trains in Switzerland. Don't miss the spectacular "Stone Flower", designed by Swiss architect Mario Botta, and great hiking opportunities.

■ Bavona Valley: an enchanted and unspoiled valley without electricity. Admire the stunning Foroglio waterfall, one of the energetic places of Ticino.

■ Food & Wine: don't miss the opportunity to taste our gastronomy delights and our local wines while tasting local specialties!

Ticino Tourism +41 91 825 70 56 trade@ticino.ch www.ticino.ch www.ticino.ch/trade

Morcote, Ticino © David and Kathrin Photography and Film GmbH

Ascona, Ticino © Nicola Fuerer

Basel – Switzerland’s capital of culture.

Art & Architecture

Bordering France and Germany, Basel is the perfect place to embark on a fascinating journey through the world of art.

An exceptional density of museums, the world’s largest art fair, and a lively, young art scene make Basel a compact city of culture with an appeal that reaches well beyond Europe.

On a walk through Basel, you can take in the atmosphere of the secluded alleyways of the Old Town.

Highlights

■ The complimentary BaselCard entitles hotel guests to free use of public transportation and a 50% discount on a range of cultural activities.

■ As an ideal hub for pre- and post-Rhine river cruises, Basel offers an outstanding infrastructure with three terminals and the EuroAirport, just 15 minutes from the city center.

■ Switzerland’s secret city, the Novartis Campus, is now open to the public and boasts 20 outstanding architectural masterpieces.

■ Art Basel brings together the world’s leading contemporary art galleries (June 13 to 16, 2024).

■ The Basel Christmas Market is one of the prettiest and largest Christmas markets in Switzerland (November 28 to December 23, 2024).

Basel’s Rhine River Cruise Terminal St. Johann

Coffee break on the banks of the Rhine with a view of the Cathedral

St.Gallen – Lake Constance Region.

UNESCO World Cultural Heritage Site between lake and mountain

St.Gallen is situated in an Alpine valley, nestled between Lake Constance and Mount Säntis. But it has all the panache of a cosmopolitan city. Designers watch trolley buses trundle by as they discuss the latest fashion presented on runways in Paris, Milan and New York. Business people in suits eat the world-famous St.Gallen bratwurst while casually standing on a street corner in front of a butcher's shop. At Abbey Square, international students sip coffee and debate solutions to global issues. And looming above all of them is the UNESCO World Cultural Heritage Site.

Highlights

■ Old town walking tour with Abbey Library and Cathedral.

■ Discover the Textile Trail, visit the Textile Museum or stay in a Textilland Hotel.

■ The St.Gallen Museum Card opens the doors to 11 renowned museums in St.Gallen.

■ Mount Säntis with its breathtaking views.

■ Chocolate makes you happy, cheese does, too: Discover the culinary delights of the Appenzeller Show Dairy and the Chocolarium.

■ Idyllic boat trip from the harbor town of Rorschach.

■ Try your luck at the Casino St.Gallen.

St.Gallen-Bodensee Tourism +41 71 227 37 37 sales@st.gallen-bodensee.ch www.st.gallen-bodensee.ch

Abbey District of St.Gallen

The rich cultural diversity of St.Gallen

The Grand Tour of Switzerland.

No.1 road trip of the Alps

The Grand Tour of Switzerland combines the highlights of Switzerland in one single journey. The route takes you through four linguistic regions, crosses five Alpine passes, bringing you to 13 UNESCO World Heritage Sites, two biospheres and along the banks of 22 lakes. Have fun on your unforgettable voyage of discovery!

Grand Tour statistics

Inspiring: The surprising diversity along the route Highlights: 46 top attractions, including 13 UNESCO World Heritage Sites and two biospheres

Length: 1,021 mi/1,643 km

Highest point: Furka Pass, 7,969 ft a.s.l./2,429 m

Lowest point: Lake Maggiore, 633 ft a.s.l./193 m

Lakes along the route: 22 lakes bigger than 123 mi2/0.5 km2

Recommended travel season: April–October (Alpine passes may be closed during winter months)

E-Grand Tour

The Grand Tour of Switzerland is the world’s first road trip for electric vehicles. A close-knit network of charging stations connects the entire route, guaranteeing over 1,021 mi/1,643 km of relaxing, eco-friendly riding pleasure. MySwitzerland.com/e-grandtour

Hotels along the Grand Tour

The excellent Grand Tour hotels along the route offer everything guests could need to fully relax after a day of touring. Check out our recommendations: MySwitzerland.com/grandtourhotels

Car rental

Europcar is the leading car rental company in Switzerland. The company has 90 stations with up to 5,500 rental vehicles: from small cars to vans, from luxury limousines to off-road vehicles, from convertibles to four-wheel drives, there is a suitable car for every occasion. For sustainable mobility, Europcar also offers a large selection of electric vehicles. Hertz Switzerland has over 125 models from more than 25 brands available at over 30 Stations across the country.

9-Day Grand Tour Package

The bookable package from STC (switzerlandtravelcentre.com/en ) allows guests to take the Grand Tour of Switzerland for nine days with or without a car rental and spend the night in selected hotels of the chosen category along the route. MySwitzerland.com/grandtouroffers

Grand Tour app

The Grand Tour app is the ideal digital companion while on the Grand Tour of Switzerland, supporting travelers in planning and navigating their Swiss road trip. Let the Grand Tour app guide you to Switzerland’s greatest highlights, and visit our Grand Tour photo spots – the most beautiful viewpoints for unforgettable holiday snaps.

MySwitzerland.com/grandtourapp

Where to book

These North American tour operators offer Grand Tour of Switzerland packages:

■ Avanti Destinations – avantidestinations.com

■ Cosmos – cosmos.com

■ Exotik Tours – exotiktours.com

■ Goway – travel.goway.com

■ KeyTours Vacations – keytours.com

■ Magic Switzerland – magicswitzerland.com

Have we sparked your interest?

Further information on planning your tour can be found at MySwitzerland.com/grandtour

Grand Tour of Switzerland.

Switzerland Yodel.

Photo Spot, Leukerbad, Valais

The top Premium Panoramic Trains and scenic routes

1 Lucerne-Interlaken Express: Zurich–Lucerne–Interlaken

2 GoldenPass Express: Montreux–Interlaken

3 Montreux–Visp–Zermatt

4 Glacier Express: Zermatt–Brig–Andermatt–Disentis–Chur–St. Moritz

Bernina Express: Chur–St. Moritz–Bernina Pass–Tirano. The section Tirano–Lugano is by bus, operates from Feb. to Nov. 5 Gotthard Panorama Express: Lucerne–Flüelen (by boat)–St. Gotthard–Bellinzona–Locarno/Lugano from Apr. to Oct. or Treno Gottardo from Jan. to Dec.

Voralpen Express: Lucerne–Rapperswil–St.Gallen St.Gallen–Schaffhausen–Zurich

The Grand Tour is signposted in a clockwise direction.

Grand Tour of Switzerland (by car) Grand Train Tour of Switzerland

The Grand Train Tour of Switzerland.

The ultimate train journey

The Grand Train Tour of Switzerland combines all the famous panoramic lines into one breathtaking route over eight stages. Available all year round, this route – spanning 1,280 km/795 miles – leads from some of the most charming Swiss cities to Alpine villages. As well as UNESCO World Heritage sites, the route encompasses some of Switzerland’s most well-known sights and landmarks, from the majestic Matterhorn to Lucerne’s Chapel Bridge. And as Switzerland is home to some of the most beautiful mountain landscapes, the route can also be combined with a variety of mountain excursions.

Booklet

With the myGrandTrainTour Booklet, nine individual and unique stamps can be collected along the Grand Train Tour of Switzerland. But this is much more than just an attractive public transport souvenir – it also impresses with plenty of valuable travel information. The booklet is handed out at various railway stations throughout Switzerland and at the stamp collection facilities. It can also be ordered for free at:

MySwitzerland.com/mygttbooklet

Grand Train Tour app

The Grand Train Tour even has its own app. Guests choose their dream route and discover all the must-sees along Switzerland’s most beautiful railway lines. In addition to receiving push notifications about upcoming sights and landmarks, travelers also get the chance to collect stamps and awards. Those who have collected enough can become “Master of Grand Train Tour of Switzerland”. What’s more, there are gifts and discounts available in the form of integrated digital coupons. For more information and downloads visit:

MySwitzerland.com/traintourapp

Booking & Packages

All travel suggestions for the Grand Train Tour of Switzerland can be booked as packages at GrandTrainTour.com . Tailor-made tickets for all travel suggestions are also available for system partners. Tour operators and agents without system access can book the packages through Railtour Suisse and Switzerland Travel Center (STC) at special B2B conditions.

Have we sparked your interest?

Further information on planning your tour can be found at MySwitzerland.com/grandtraintour

In addition, experience the beauty of Switzerland like never before with our immersive VR / 360-degree videos of the Grand Tour and the Grand Train Tour of Switzerland. Watch the videos now with your cell phone, tablet or VR glasses! MySwitzerland.com/touring360

Landwasser Viaduct on the Grand Train Tour of Switzerland

Swiss hospitality.

Swiss hospitality has been looking after guests for centuries and knows how to cater to every taste. You'll find accommodations recommended by Switzerland Tourism in different star categories for each of the following hotel groups.

Find the perfect hotels for your clients on pages 28 - 39 and MySwitzerland.com/hotels

Boutique & Design Hotels

Every Boutique & Design Hotel is unique: all the hotels focus on the aesthetics, interior design and service quality.

S wiss Bike Hotels

Whether you prefer street cycling, mountain biking or leisure riding, most hosts are cycling enthusiasts themselves and offer top-notch service.

Typically Swiss Hotels

From chic modern hideaways in city centers to historic palace hotels on lakeshores, each hotel offers an experience that is typically Swiss.

Swiss Family Hotels & Lodgings

From campsites and youth hostels to chalets and fivestar hotels – all are geared towards families’ needs. Children can be children here, and parents can find time for themselves for a change.

Spa & Vitality Hotels

Whether you are looking for a sensuous spa, mystic bathing temple or medicinal herb garden, these hotels offer a bit of heaven on earth.

Luxury Hotels & Homes

Timeless elegance, a natural grandeur and stateof-the-art comfort in a luxurious setting: these hotels are the pinnacle of the hotel industry.

Swiss Historic Hotels

Immerse yourself in history and the ambiance of times gone by – in a late Baroque guesthouse or a Grand Hotel from the Belle Époque.

Snow Sports Hotels

These accommodation options are heaven for winter sports enthusiasts – relax after an action-packed day on the slopes, get your equipment serviced and be the first one on the mountain the next day.

Spa & Vitality Hotel Saratz, Pontresina

43 Hotels

Grand Hotel Les Trois Rois Ä Basel

2

The Grand Hotel Les Trois Rois lies at the very heart of the city of Basel. It offers 101 rooms and suites, which combine history with the latest comforts. Treat yourself to culinary delights at one of its restaurants, the Cheval Blanc: 3 Michelin Star French cuisine with Asian and Mediterranean influences and French brasserie specialties at its best.

Hotel Schweizerhof Bern & Spa Ä Bern

The Hotel Schweizerhof Bern & Spa blends classical grand tradition with contemporary flair, elegant design and world-class service. The hotel offers 99 stylish rooms and suites, the 8,600 ft2 Bel Etage, the legendary Jack’s Brasserie, a modern Lobby-LoungeBar, a sophisticated Cigar Lounge, the 5,400 ft2 spa and the unique Sky Terrace.

Luxury Hotels & Homes

Boutique & Design Hotels

info@schweizerhofbern.com

+41 31 326 80 80 www.schweizerhofbern.com

Luxury Hotels & Homes sales@lestroisrois.com

+41 61 260 50 33 www.lestroisrois.com/en

2 Romantik Hotel Bären à Bern

The historic country inn comprises three typical Emmental buildings from the late Baroque era. With its late-Gothic church and village square, it is an architectural monument of national importance. Its rooms are a cozy combination of old and new.

Grandhotel Giessbach Õ Brienz

The historic hotel from 1875 stands proudly over Lake Brienz. Arrive in style by boat at the own landing stage in summer, before travelling up with Europe’s oldest funicular railway. The famous Giessbach Falls thunder into the deep right next to the hotel and can be viewed in all their glory.

Typically Swiss Hotels

Inspiring Meeting Hotels

Swiss Historic Hotels

grandhotel@giessbach.ch

+41 33 952 25 25 www.giessbach.ch

Swiss Historic Hotels

info@baeren-duerrenroth.ch

+41 62 959 00 88 www.baeren-duerrenroth.ch

4 Bergwelt Grindelwald | Alpine Design Resort À Grindelwald

The Premium Alpine Design Resort Bergwelt Grindelwald with 90 rooms and suites, apartments and residences belongs to the Small Luxury Hotels of the World. Access to the exclusive Fire & Ice SPA is included in the overnight price.

4 Hotel Kirchbühl Õ Grindelwald

In the Apartments & Hotel Kirchbühl, a fourth-generation family business, guests can enjoy their vacation to the fullest. The restaurant offers delicacies from the Bernese Oberland region - at the foot of the legendary Eiger North Face.

Swiss Bike Hotels

Typically Swiss Hotels Swiss Family Hotels & Lodgings Snow Sports Hotels hotel@kirchbuehl.ch

+41 33 854 40 80 www.kirchbuehl.ch

Boutique & Design Hotels

welcome@bergwelt-grindelwald.com

+41 33 854 85 85

www.bergwelt-grindelwald.com

4 Romantik Hotel Schweizerhof Grindelwald Ö Grindelwald

5

Spacious rooms and suites, haute cuisine, glorious gardens plus a choice of luxury chalets: this traditional, family-run hotel overlooking the north face of the Eiger is typical Switzerland.

Luxury Hotels & Homes

info@hotel-schweizerhof.com

+41 33 854 58 58 www.hotel-schweizerhof.com

Deltapark Vitalresort À Gwatt bei Thun

Nestled in the 70,000m2/ 753 ft2 parkland of the Kanderdelta, surrounded by two nature reserves and located directly on the shores of Lake Thun, Deltapark Vitalresort with its oases of well-being is the perfect place to recharge your batteries and leave everyday life behind.

Spa & Vitality Hotels

info@deltapark.ch

+41 33 334 30 30

www.deltapark.ch

6 Hotel Eiger Mürren Õ Mürren

Enjoy the magnificent mountain view from your window as well as from the relaxation room after a sauna or a swim. And over a tasty breakfast or the Eiger North Face menu in the restaurant.

Typically Swiss Hotels

info@hoteleiger.com

+41 33 856 54 54

www.hoteleiger.com

Hotel Eden Spiez À Spiez

Whether after a strenuous hike or an intensive conference in the hotel’s own seminar rooms, the well-being of guests is always given a top priority at the Eden,high above the bay of Spiez. A special attraction is the outdoor saltwater pool, where guests can relax and recharge.

Spa & Vitality Hotel

Inspiring Meeting Hotel

welcome@eden-spiez.ch

+41 33 655 99 00

www.eden-spiez.ch

8 Einstein St. Gallen À St.Gallen

The centrally located Hotel Einstein St. Gallen, near the UNESCO Abbey District, offers 113 renovated rooms. Attached is a 3000m2/3230ft2 fitness park with a wellness area. Culinary highlights include Einstein Gourmet with 18 GaultMillau points and 2 Michelin stars, the internationally inspired Bistro St.Gallen and the stylish Einstein Bar with a cigar lounge.

Tschuggen Grand Hotel Ä Arosa

Nature meets iconic modernity at the Tschuggen Grand Hotel. This ski-in / ski-out property with its own cable way to the slopes, it's 53,820ft2 holistic Spa and dine-around options in 6 restaurants is a sanctuary providing regeneration for body and soul and conscious enjoyment in summer and winter.

Spa & Vitality Hotels

Snow Sports Hotels

Luxury Hotels & Homes

www.tschuggen.ch

+41 81 378 99 99 reservations@tschuggen.ch

9 Valsana Hotel Arosa À Arosa

The Valsana is your stylish base for mountain sports, year-round adventure and blissful relaxation. One of Switzerland's most sustainable hotels offers 49 contemporary chic rooms, an 8611 ft2 spa and a restaurant focusing on fresh regional products and healthy deliciousness.

rocksresort Swiss Lodge Laax

Located directly at the valley station and equipped with modern apartments, the hotel offers pure action in summer and winter. The gondola takes guests directly up the mountain. Furthermore, the resort has various restaurants, bars, stores, and the famous Freestyle Academy. In summer, there's an outdoor paradise with pump track, surf wave and more.

Typically Swiss Hotels

info@einstein.ch

+41 71 227 55 55

www.einstein.ch

Snow Sports Hotels

Swiss Bike Hotels

Swiss Family Hotels & Lodgings

reservation@rocksresort.com

+41 81 927 97 97 www.rocksresort.com

Swiss Bike Hotels

Snow Sports Hotels

info@valsana.ch

+41 81 378 63 63

www.valsana.ch

Hotel Lenzerhorn Spa & Wellness Õ Lenzerheide

Arrive and wake up with a view of the breathtaking Lenzerheide Mountain Scenery! The hotel offers various room categories. Active people will find a well-equipped and heated bike and ski room and can discover the surrounding by hiking, biking or skiing. Those seeking peace will find it in the spa & wellness area with outdoor pool, indoor pool, steam bath and sauna.

12 Grand Hotel Kronenhof Ä Pontresina

The Kronenhof is a historic hotel with glacier views. Rooms and salons are tastefully furnished with care and elegance, and the attentive service is discrete. The hotel offers a modern spa as well as the gourmet restaurant "Kronenstübli". Now open from June to April.

Luxury Hotels & Homes

Swiss Family Hotels & Lodgings

info@kronenhof.com

+41 81 830 30 30 www.kronenhof.com

Hotel Saratz À Pontresina

The Hotel Saratz is elegant, yet cozy, contemporary, yet charming – and its blend of old and new exudes one thing above all: ambiance. The largest hotel park in the Engadin extends over 35,000m2/276,740ft2 for discovery tours before and after a visit to the wellness center.

Hotel Belvedere À Scuol

The Belvedere is a contemporary take on Engadin grandeur with direct access to the famous Bogn Engiadina, the renowned spa landscape, surrounded by alpine mountain scenery.

Spa & Vitality Hotels

info@belvedere-scuol.ch

+41 81 861 06 06 www.belvedere-hotelfamilie.ch

Spa & Vitality Hotels

Snow Sports Hotels

Swiss Bike Hotels

welcome@hotel-lenzerhorn.ch

+41 81 385 86 87 www.hotel-lenzerhorn.ch

Spa & Vitality Hotels

info@saratz.ch

+41 81 839 40 00 www.saratz.ch

14 Waldhaus Sils Ö Sils

For many guests the Waldhaus and its surroundings have always meant pleasure, tranquility and art combined in one: this fabulous address impresses with its prestigious salons, superb location and views of the Engadin. The family-run hotel is also know for its cultural and culinary activities program.

15 Hotel Palazzo Salis Swiss Lodge Soglio

The palazzo, which was turned into a guest house 100 years ago, has a unique ambiance. It enchants visitors with its 16 rooms, splendid large halls and garden with rare redwood trees. Giovanni Segantini and Alberto Giacometti have both stayed here.

Swiss Historic Hotels

info@palazzosalis.ch

+41 81 822 12 08 www.palazzosalis.ch

16

Carlton Hotel Ä St. Moritz

With only 60 rooms it is St. Moritz’s most intimate luxury hotel offering some of the most spectacular views of the Engadin Valley from every room.

Michelin star gourmet cuisine, a 12,916 ft2 holistic Spa, the largest penthouse suite in St. Moritz and space for you to unwind completely.

Kulm Hotel Ä St. Moritz

This luxury hotel with its rich tradition and its views of the lake, is situated in the heart of St. Moritz. It is also the perfect place for uncomplicated family holidays. Guests enjoy sophisticated gourmet cuisine in seven different restaurants and bars.

Luxury Hotels & Homes

info@kulm.com

+41 81 836 80 00 www.kulm.com

Swiss Historic Hotels

mail@waldhaus-sils.ch

+41 81 838 51 00

www.waldhaus-sils.ch

Luxury Hotels & Homes

Boutiqe & Design Hotels

Spa & Vitality Hotels

Snow Sports Hotels

info@carlton-stmoritz.ch

+41 81 836 70 00

www.carlton-stmoritz.ch

7132 Hotel Ä Vals

The hotel is a place unto itself in every aspect. The rooms were designed by four worldwide renowned architects. The mystic atmosphere and highly mineralized spring water make a stay in the thermal baths of the 7132 Hotel a deeply relaxing experience.

Royal Savoy Hotel & Spa Ö Lausanne

Luxury Art Nouveau hotel with fully renovated rooms and suites, masterful cuisine at the Brasserie du Royal, panoramic views at the SkyLounge and pampering treatments at the Spa du Royal. Its central location with views overlooking Lake Geneva gives you access to the unique experiences on offer in the “Best Small City in the World”.

Luxury Hotels & Homes

Spa & Vitality

info@royalsavoylausanne.com

+41 21 614 88 88

www.royalsavoylausanne.com

The Chedi Andermatt Ä Andermatt

Alpine chic meets Asian zen: the design and lifestyle experience at The Chedi Andermatt captivates guests with its unique cheese tower, Japanese cuisine and expansive wellness area with pool, thermal baths and hydrotherapy facilities.

Radisson Blu Hotel Reussen À Andermatt

Grand hotel or chalet? Located in the heart of the Swiss Alps, the hotel scores highly for its modern yet comfortable furnishings. After an active day, you can rest and relax in the wellness area, the Hotel's Spun restaurant, or the Bärbar's lounge.

Swiss Bike Hotels

Snow Sports Hotels

info.andermatt@radissonblu.com

+41 41 888 11 11

www.radissonblu.com/hotel-andermatt

Luxury Hotels & Homes

Spa & Vitality Hotels

Inspiring Meeting Hotels

hotel@7132.com

+41 58 713 20 00

www.7132.com

Luxury Hotels & Homes

Boutique & Design Hotels

Spa & Vitality Hotels

Inspiring Meeting Hotels

info@chediandermatt.com

+41 41 888 74 88

www.thechediandermatt.com

20

Hotel Villa Honegg Ä Honegg

A historic villa with breathtaking views delivers both vistas and inspiration at 3000 feet above sea level. Book an entire floor or the villa itself for exclusive meetings and events or relax in the spa overlooking the lake and mountains. In this boutique hotel in the heart of Switzerland you can find relaxation and privacy in a unique setting.

Inspiring Meeting Hotels

Boutique & Design Hotels

info@villa-honegg.ch +41 41 618 32 00 www.villa-honegg.ch

Pilatus Kulm Hotels Õ Kriens

Nowhere are the stars brighter and the sunrise more spectacular than atop the Pilatus Kulm. You'll find yourself in close proximity to Lucerne, yet in an entirely different world. The 50 rooms of the Pilatus Kulm offer views that are truly magnificent and leave a lasting impression.

Inspiring Meeting Hotels

Typically Swiss Hotels

hotels@pilatus.ch

+41 41 329 12 12 www.pilatus.ch

20 Bürgenstock Hotel & Alpine Spa Ä Obb ürgen

211 rooms of sky-high luxury located within the spectacular Bürgenstock Resort with ten restaurants, lounges and bars and the award-winning luxury wellness Alpine Spa, the hotel offers two wings: The Heritage, originally built in 1903 and the Contemporary, which features modern architecture and design with incredible views of Lake Lucerne.

Luxury Hotels & Homes

Spa & Vitality

Inspiring Meeting Hotels

information@burgenstockresort.com +41 41 612 60 00 www.burgenstockresort.com

21 Stoos Lodge Swiss Lodge Stoos

Right next to the upper station of the world's steepest funicular is the Stoos Lodge, with its distinctive wooden architecture. Snow sports enthusiasts and families alike will feel at home in the stylish, urban ambiance. The openshow kitchen will conjure up something for every taste.

Boutique & Design Hotels

Swiss Bike Hotels

Swiss Family Hotels & Lodgings

Inspiring Meeting Hotels

Snow Sports Hotels

lodge@stoos-hotels.ch

+41 41 817 99 99

www.stoos-lodge.ch

22

Hotel Vitznauerhof À Vitznau

The listed, magnificent art nouveau hotel is perched directly on the shores of Lake Lucerne. It boasts 53 rooms and suites with fabulous views of the mountains or lake. The hotel wins out not only due to its exclusive location, but also to the sheer variety of its cuisine. A panorama terrace, spa, outdoor whirlpool and fitness facilities.

Inspiring Meeting Hotels

info@vitznauerhof.ch

+41 41 399 77 18

www.vitznauerhof.ch

Flühli Hotel Kurhaus Flühli

The extensive renovation on this hotel in the center of Flühli, steeped in history spanning 130 years, has done it a world of good: various room categories from simple to sophisticated, and contemporary comfort that is in harmony with the past. It’s the ideal base for excursions to the UNESCO Biosphere Entlebuch.

Hotel Casa Berno Õ Ascona

After a day of fun and exertion on your bike, enjoy southern delicacies in the Hotel Casa Berno by the pool or on the roof terrace and dolce far niente paired with breathtaking views high above Lake Maggiore.

Swiss Bike Hotels

info@casaberno.ch

+41 91 791 32 32 www.casaberno.ch

Hotel Eden Roc Ä Ascona

Switzerland's only true beach resort on the lakeshores of Lake Maggiore, offers Michelin star gourmet cuisine, stylishly furnished designer rooms, its private beach and an own marina and watersports school. The holistic spa is inspired by nature, backed by science.

Swiss Historic Hotels

Typically Swiss Hotels

Inspiring Meeting Hotel willkommen@kurhaus-fluehli.ch

+41 41 488 11 66 www.kurhaus-fluehli.ch

Spa & Vitality Luxury Hotels & Homes info@edenroc.ch

+41 91 785 71 71 www.edenroc.ch

25

Kurhaus Cademario Hotel & Spa À Cademario

For over 100 years, Kurhaus Cademario Hotel & Spa, has been a paradise of wellness and relaxation, thanks to its culinary offerings and the special spa programs. Between cycling tours, walks and wine tastings you will never get bored. The choices are endless!

Spa & Vitality Hotels

info@kurhauscademario.com +41 91 610 51 12 www.kurhauscademario.com

International au Lac Historic Lakeside Hotel à Lugano

Steeped in tradition, the International au Lac has been in family hands since 1906 and is within walking distance from the railway station. It is the only lakeshore hotel in the historic center of Lugano to have its own parking garage, garden and swimming pool.

24 Boutique-HOTEL REMORINO Õ Minusio

The pretty, charming and peacefully situated 4-star hotel on Lake Maggiore is run with a warm and personal touch. Cozy and elegant rooms; all double rooms come with a balcony and air conditioning, and some have wonderful lake views. Hearty breakfast with seasonal specialties.

Boutique & Design Hotels albergo@remorino.ch

26 Hotel La Campagnola à Vairano

Mini golf, a heated pool, a Wild West inspired playground and a petting zoo: the Mediterranean holiday resort perched above Lago Maggiore offers everything for an unforgettable family holiday. For the adults, there’s a pool bar, massage treatments and live music.

Boutique & Design Hotel

info@hotel-international.ch +41 91 922 75 41 www.hotel-international.ch

+41 91 743 10 33 www.remorino.ch Accommodation.

Swiss Family Hotels & Lodgings

mail@campagnola.ch

+41 91 785 25 00 www.campagnola.ch

27 Walliserhof Grand-Hotel & Spa Ö Saas-Fee

In the midst of 18 four-thousand-meter peaks, the Walliserhof Grand Hotel & Spa invites one to "forget everyday life"! The 74 rooms and suites, many of them with glacier views, are equipped to the highest standards. Slow food style is the culinary choice. The focus is on regional and seasonal products that are carefully prepared in a traditional way.

28

Spa & Vitality Hotel

Snow Sports Hotels

info@walliserhof-saasfee.ch

+41 27 958 19 00

www.walliserhof-saasfee.ch

CERVO Mountain Resort Ö Zermatt

Surrounded by the rugged beauty of Zermatt, the CERVO offers a spectacular view of the Matterhorn that accompanies guests throughout their stay. 54 rooms and suites, and seven lodges – each one a small world of its own. A unique ambiance also awaits in the restaurants, where culinary artists take guests on a journey featuring everything from Arabian to local delicacies.

28 The Omnia Ä Zermatt

Located in the heart of Zermatt, the Omnia overlooks the resort from a 150 feet high rocky outcrop. An elevator transports guests through a tunnel onto the rock, allowing them to float into the lobby. Open fireplaces create a cozy atmosphere and the uplifting spa area boasts views of the Matterhorn.

Boutique & Design Hotels

info@the-omnia.com

+41 27 966 71 71 www.the-omnia.com

29 Hotel City Zürich à Zurich

Modern yet cozy: the superior boutique hotel in the bustling heart of Zurich has a young soul. Thanks to different colors and style elements, each of the 60 rooms is unique.

Spa & Vitality Hotels

Boutique & Design Hotels beyond@cervo.swiss

+41 27 968 12 12 www.cervo.swiss

Boutique & Design Hotels

hotelcity@hotelcity.ch

+41 44 217 17 17 www.hotelcity.ch

29 Park Hyatt Zürich Ä Zurich

This hotel is the ideal setting for classical modern and contemporary art. A total of 92 works by renowned artists are showcased in the public areas of the luxury hotel.

Boutique & Design Hotels zurich.park@hyatt.com

+41 43 883 12 34 www.parkhyattzurich.com

29 Hotel Adler Zürich à Zurich

This charming hotel in the heart of Zurich’s old town offers newly refurbished rooms with air conditioning and beautiful murals of Zurich. The Swiss Chuchi restaurant serves up delicious Swiss specialties.

Typcially Swiss Hotels info@hotel-adler.ch

+41 44 266 96 96 www.hotel-adler.ch

29 Mandarin Oriental Savoy Ä Zurich

Mandarin Oriental Savoy, Zurich, the city's oldest Grand Hotel, reopened in winter 2023 following extensive renovations. Redesigned by Tristan Auer, it's now part of Mandarin Oriental's acclaimed collection, located near luxury stores, historic sites, and the picturesque Lake Zurich promenade.

Luxury Hotels & Homes mozrh-reservations@mohg.com

+41 43 588 37 88 www.mandarinoriental.com/en/zurich/savoy

Tour operators in North America.

Selected tour operators offering tours to Switzerland

AFC Vacations www.afcvacations.com

Air Canada Vacations vacations.aircanada.com

Alpenwild www.alpenwild.com

Alpine Adventures www.alpineadventures.net

Alpinehikers www.alpinehikers.com

AmaWaterways www.amawaterways.com

Artisans of Leisure www.artisansofleisure.com

Avanti Destinations www.avantidestinations.com

Backroads www.backroads.com

Classic Vacations www.classicvacations.com

Collette Vacations www.gocollette.com

CTN Custom Travel Network www.customtravelnetwork.com

DuVine Adventures www.duvine.com

EF / Go Ahead Tours www.ef.com / www.goaheadtours.com

Echo Trails www.echo-trails.com

Enchanting Travels www.enchantingtravels.com

Epitourean www.epitourean.com

Eurobound www.eurobound.com

Europe Express www.europeexpress.com

Exeter International www.exeterinternational.com

Exoticca www.exoticca.com

Exotik Tours www.exotiktours.com

Gate 1 Travel www.gate1travel.com

Globus Family of Brands (Avalon Waterways, Globus, Cosmos, Monograms) www.globusandcosmos.com

Goway Travel www.goway.com

Kensington Tours www.kensingtontours.com

Ker & Downey www.kerdowney.com

Keytours Vacations www.keytours.com

Kuoni Tumlare www.kuonitumlare.com

Magic Switzerland www.magicswitzerland.com

Manditours www.manditours.com

Merit Travel www.merittravel.com

Mountain Travel Sobek www.mtsobek.com

Pleasant Holidays / Journese www.journese.com

Prime Travel www.prime-travel.com

Railbookers www.railbookers.com

Rick Steves www.ricksteves.com

Ritz Tours www.ritztours.com

SITA World Tours www.sitatours.com

Ski.com www.ski.com

SKICAN www.skican.com

SKIUSA www.skiusa.com

Snow Tours www.snowtours.com

Tauck www.tauck.com

The Travel Corporation (Contiki, Insight Vacations, Trafalgar, Grand European Travel, Uniworld) www.thetravelcorporation.com www.trafalgartours.com

Tours Altitude www.toursaltitude.com

Tours Chanteclerc www.tourschanteclerc.com

Travel Bound www.booktravelbound.com/ bedsonline.com

Untours www.untours.com

Vacations By Rail www.vacationsbyrail.com

Viking River Cruises www.vikingrivercruises.com

Wilderness Travel www.wildernesstravel.com

Ryder-Walker Alpine Adventures www.ryderwalker.com For a complete list of tour operators, please visit MySwitzerland.com/trade

Tour Operators.

Incoming tour operators.

Bucher Travel Inc.

+41 41 418 55 44 incoming@buchertravel.com www.buchertravel.com

Best of Switzerland Tours

+41 44 710 50 50 info@switzerland-tours.ch www.switzerland-tours.ch

BIKE Switzerland

+41 78 601 69 57 info@bikeswitzerland.com www.bikeswitzerland.com

Cosa Travel Switzerland

+41 44 269 40 49 incoming@cosatravel.ch www.cosatravelswitzerland.com

Epic Europe - Epicurus Sarl +1 307 222 4910

info@epiceurope.com www.epiceurope.com

European Walking Tours

+41 41 418 65 18 info@walkingtours.com www.walkingtours.com

Eurotrek AG +41 44 316 10 00 eurotrek@eurotrek.ch www.eurotrek.ch

out & ABOUT - Switzerland Trekking +41 52 520 62 42 outandabout@switzerlandtrekking.com www.switzerlandtrekking.com

railtour suisse sa +41 31 378 00 08 incoming@railtoureurope.com www.railtoureurope.com

SM Travel Ltd.

+41 22 731 65 20 smtravel@dmcgva.com www.smtravel.com

Swiss Discovery

+41 79 387 55 04 info@swiss-discovery.com www.swiss-discovery.com

Watch and Cow +41 22 552 39 89 contact@watchandcow.ch www.watchandcow.com

Switzerland Travel Centre.

No one else gives you so much Switzerland

Switzerland Travel Centre offers a wide range of services: FIT & Group packages; scenic rail journeys including the Grand Train Tour of Switzerland; self-drive trips including the Grand Tour of Switzerland; plus activities and/or nature tours including hiking, biking or skiing options – these are just a few examples of what we feature.

Upon request we may create customized and tailor-made itineraries to ensure a memorable and unique stay for your clients.

Our hotel online portal offers access to an extensive choice of Swiss hotels in the whole country at attractive wholesale rates. We are also an official distributor of the Swiss Travel System product portfolio including the all-in-one ticket Swiss Travel Pass.

Switzerland Travel Centre is a Swiss DMC, owned by the Swiss Hotel Association “hotelleriesuisse”, Switzerland Tourism, the Swiss Federal Railways SBB and private regional railways.

Switzerland Travel Centre AG Binzstrasse 38

CH-8045 Zurich +41 43 210 55 94 touroperating@stc.ch switzerlandtravelcentre.com/trade

Rhaetian Railway on the Landwasser Viaduct, Filisur

Switzerland Convention & Incentive Bureau.

At your service for all meeting, incentive & conference requests above 10 persons

We offer the following assistance in the planning of any type of business events with no obligation or costs on your part:

■ Researching appropriate destinations and venues

■ Assistance with site inspections

■ Arranging personalized webinars for you and your team

■ Providing digital and print promotional material

■ Introduction to local suppliers

■ Organizing online face-to-face appointments with Swiss experts

Switzerland is the ideal meeting and incentive destination, so rest assured that your group will fall in love with the variety in scenery, culture and gastronomy as well as the many top-notch facilities and clockwork efficiency. The SCIB North America team looks forward to hearing from you.

Contact us scib.usa@switzerland.com +1 646 760 0836 MySwitzerland.com/meetings MySwitzerland.com/LinkedIn-scib #InLOVEwithSWITZERLAND

Dream Wedding Destination Switzerland.

Are you looking for the wedding destination of your client's dreams? Switzerland is the perfect choice.

■ Breathtaking scenery provides a memorable canvas for your client's wedding party.

■ A large choice of locations: whether it's a castle on the lake shore surrounded by palm trees, a mountain hut in the snow, or an estate in the vineyards, we have it all.

■ Reliable service providers will do whatever it takes to make all the different elements come together so that your client has nothing to worry about and can enjoy the celebrations with friends and family.

We assist you in finding the perfect venue and accompanying wedding activities, as well as introducing you to local suppliers, arranging site inspections, answering your questions regarding legal affairs, and much more.

Zermatt, Valais Region

Contact us scib.usa@switzerland.com +1 646 760 0836 MySwitzerland.com/weddings instagram.com/myswitzerlandweddings pinterest.ch/myswitzerland/swiss-weddings #SayYESinSWITZERLAND

Educational group picture

Appenzeller Show Dairy.

Discover the tastiest secret of Switzerland

At the Appenzell Show Dairy, you are on the trail of the best-kept secret! Take a look into the cheese vat, marvel at the impressive cheese cellar, make your own herb mixture and enjoy the tasty Appenzeller® cheese in the restaurant or at the cheese counter in the specialty store. An experience between tradition and modernity.

Bookable offers

Individual guided tours

You want to know exactly how Appenzeller® cheese is made and what's behind the secret? Then a guided tour is just the thing. Our hostess will explain the finer points of the production of the spicy Appenzeller® cheese in the visitors' gallery in German, English and French.

Making fresh cheese

How is cheese actually made from milk? And what makes the cheese so spicy? Learn from our cheesemaker everything about the secrets in cheese making and make it yourself. From renneting, cutting and heating to filling and refining with spices, you will be right in the thick of things. And the best thing is that you can take your own fresh cheese home with you afterwards.

Appenzeller Schaukäserei AG

+41 71 368 50 70 info@schaukaeserei.ch www.schaukaeserei.ch

Emmentaler Cheese Village.

Meet and Taste the King of Swiss Cheese

The Emmentaler Cheese Village - home of the famous Emmentaler Cheese surrounded by a magical hilly landscape. In our cozy restaurant we serve many freshly prepared regional specialties. On the grounds of the Emmentaler Cheese Village you will find a sunny self-service terrace, a large playground and a goat zoo. The cheese shop sells the original Emmentaler AOP in various maturity stages, many other cheeses, Emmental specialties and souvenirs.

Bookable offers

King's Way

Audiovisual self-guided tour to discover the history and the production of the original Emmentaler AOP. The highlight is a tasting of the original Emmentaler AOP in between the production and maturing cellars. In ENG, FR and GER.

Private guided tour

Together with a guide, you will visit the former herdsman's cottage from 1741, the fire truck cheese dairy from 1900 and then the King's Way. Finally, a cheese tasting with different maturity stages of the Emmental AOP awaits you. In ENG, FR and GER.

Make your own cheese

During the one-hour workshop you learn how to make fresh cheese and you can take it right with you. During the two-hour workshop, you'll make your own hard cheese over the open fire in the old herdsman's cottage.

Emmentaler Schaukäserei +41 34 435 16 11

f.jantschik@e-sk.ch www.emmentaler-schaukaeserei.ch/en/

Appenzeller Schaukäserei, Stein AR

Make your own cheese at the Emmentaler Cheese Village

Kambly Experience.

Welcome to the cookie paradise

Dive into the world of Switzerland’s most popular cookie brand and discover the origins of over 100 years of the finest cookie making. Explore the iconic Kambly brand in an interactive way at the experience stations, take a look over the Master Confectioners' shoulders and taste a large variety of cookies to your heart’s content in the factory shop. At the café you will enjoy sweet treats handmade by our Master Confectioners. The Kambly Experience is open 7 days a week and free of charge. It is situated in the picturesque Emmental Valley, close to Berne, Interlaken and Lucerne and easily accessible by train, car or coach.

Bookable offers

Baking Workshops

At our baking workshops with the Master Confectioners, you will bake your own cookies. Group size: 2-24 pax.

Booking: www.kambly.com or reservation@kambly.ch

Cookies & panoramic views

After visiting the Kambly Experience, you ride the cable car up to Marbachegg mountain. Here you will be greeted by a 360° panoramic view and enjoy a hearty lunch at the mountain restaurant. Approx. USD 30 / CAD 41 per person from 10-100 pax.

Detailed information and more packages www.kambly.com/activities

La Maison du Gruyère.

Discover the Gruyère AOP cheese and all its secrets

La Maison du Gruyère is a village cheese dairy equipped with a visitors' gallery providing the opportunity of viewing the hand-made production of the cheese "Le Gruyère AOP" and many more.

The interactive display "Gruyère AOP, a journey to the heart of the senses" reveals all its secrets. Thanks to his experience, the cheesemaker imparts its particular character and individuality to our worldfamous cheese. Follow the drop of milk and listen to Cerise's story!

Bookable offers

Cheese fondue

Served with bread, potatoes, onions and gherkins. Approx. $40 USD/ $53 CAD per person.

Alpine menu

Salad with Gruyère AOP, Macaronis of the Chalet (Macaronis, cream, onions and Gruyère AOP), Meringue with double cream of Gruyère. Approx. $39 USD / $51.50 CAD per person.

Visit of the Show dairy

Interactive display self-guided tour with a sample of cheese. Approx. $7.50 USD / $10 CAD per person / up to 10 pax. approx. $6.50 USD / $9 CAD per person.

Kambly Experience +41 34 495 02 22 reservation@kambly.ch www.kambly.com/experience

La Maison du Gruyère +41 26 921 84 00 office@lamaisondugruyere.ch www.lamaisondugruyere.ch/homepage-en/

Experiences.

Baking Workshop at Kambly Experience, Trubschachen

Cheese-dairy Gruyères

Europcar.

Travel electric with Europcar

Are you interested in green, price-conscious travel? Discover Switzerland's largest electric rental car fleet with a wide choice of electric models. When you hire an all-electric car from Europcar in Switzerland, not only will you be helping to protect the environment, but you can also reduce your travel costs because all our electric car rentals include a full charge, meaning you do not need to recharge before returning it at the end of your rental, saving you time and money.

Bookable offers

Chauffeur Service

Would you rather enjoy the view than focus on the road? Then book a car with a driver!

www.chauffeur-drive.ch

Europcar

+41 44 804 46 46 reservation@europcar.ch www.europcar.ch

Hertz.

Enjoy Switzerland's spectacular roads!

There is one perfect tool to discover the most beautiful corners and detours of Switzerland: a rental car from Hertz. The fleet of Hertz Switzerland offers the ideal models. Whether traveling alone, as a couple or with the whole family – the best travel experience is with a Hertz rental car – especially with a car from our large electric fleet.

Bookable offers

Free additional driver & 10% discount

As a partner of Switzerland Tourism, Hertz Switzerland offers the registration of an additional driver at the time of pickup at no extra cost. Furthermore, you profit from a 10% discount on the rental rate.

Simply quote the CDP code 826738 when booking or reserve the car directly via www.hertz.ch/st

Hertz

+41 44 732 12 38 salesswitzerland@hertz.ch www.hertz.ch

Charging an electric car

Driving through the Swiss Alps

Lindt – Home of Chocolate.

Welcome to the largest chocolate museum in Switzerland

Join an exciting tour through the world of chocolate. Journey back to the origins of chocolate and meet the Swiss chocolate pioneers who changed our lives with their inventions. Marvel at all the work it takes to transform cocoa beans into melt-in-your-mouth chocolate. And find out just how irresistible Swiss chocolate is for yourself. You can reach the Lindt Home of Chocolate from Zurich in 20 minutes by boat, bus, train, and car.

Bookable offers

Chocolate tour with audio guide

A Lindt Master Chocolatier invites you on a journey of discovery into the world of chocolate via an audio guide. The audio guide tours are available in several languages for CHF 17.-. Reservations: www.lindt-home-of-chocolate.ch

Guided tour

There are two types of guided tours: In addition to the tasting stations in the exhibition, you get the exclusive opportunity to taste ingredients and preliminary products of chocolate production. Reservations: info@lindt-home-of-chocolate.ch

Chocolate making class

In the Lindt CHOCOLATERIA, special chocolate courses are offered under the expert guidance of Lindt Master Chocolatiers that will leave you feeling inspired. Reservations: chocolateria-ch@lindt.com

Swiss Wine Tour.

Explore the wines of Switzerland

With Swiss Wine Tour, discover the many facets of this new wine tourism destination set in the heart of the Alps! The varied landscapes and its diverse grape varieties will delight your eyes and taste buds alike. Discover and book carefully selected wine tourism activities based on a national quality concept.

Bookable offers

Lavaux Vineyards Expérience

www.MySwitzerland.com/lavaux-vineyard

Wine & Boat

www.MySwitzerland.com/wine-boat

Morcote Wine Tour & Wine Tasting

www.MySwitzerland.com/wine-tour-tasting

Vinitour

www.MySwitzerland.com/vinitour

Celliers de Sion

www.MySwitzerland.com/celliers-de-sion

Lindt Home of Chocolate

+41 44 716 20 00 info@lindt-home-of-chocolate.ch www.lindt-home-of-chocolate.ch

Swiss Wine Promotion +41 31 398 52 20 info@swisswine.ch | info@swisswinetour.com www.swisswinetour.com

The tallest free standing chocolate fountain in the world at the Lindt Home of Chocolate

Cave Chappaz Terrace, Fully

Zurich Airport.

A world-class transport hub

Zurich Airport is one of the most efficient transport hubs in the world, and provides many state-of-the-art facilities for passengers, such as:

■ Proximity to the train station: The station is located underneath the airport shopping area and provides visitors easy access to all of Switzerland.

■ Gateway to the rest of the world: With a 40-minute connecting time to flights, it is easy for passengers to catch flights to further destinations.

■ Premium stores, restaurants & Duty Free: Travelers can enjoy a diverse selection of premium brands for shopping and a wide array of dining choices.

■ Accommodations & conference facilities: Three hotels and a modern convention center are located directly at the airport.

Bookable offers

Lounge Service and ZRH Comfort

The airport's diverse lounges offer exceptional hospitality and comfort for travelers. By booking ZRH Comfort, passengers gain access to the priority lane and can indulge in a pleasant stay at the ZRH Club. www.zurich-airport.com/zrh-comfort

Zurich Airport +41 43 816 22 11 info@zurich-airport.com flughafen-zuerich.ch

Grand Train Tour of Switzerland

All Aboard the 11 Days / 10 Nights

Departs Mon - Sat from Apr 12 - Oct 6, 2024

Zurich, Interlaken, Montreux, Zermatt, St. Moritz, Lugano & Lucerne

Experience this world-famous itinerary that compiles Switzerland’s most breathtaking vistas into one epic multistage rail adventure! Traverse must-visit cities and soak in the sights while covering iconic lines such as the Golden Pass, Glacier Express, and Bernina Express.

INCLUDES: 800.422.5053 | requests@avantidestinations.com | Monday-Friday 3:00am - 5:00pm PT

Excursions to Jungfraujoch & Gornergrat

Scenic Trains to Lugano, Montreux & St. Moritz

Daily Breakfast And More!

Dining at Zurich Airport

Good to know.

North American's travel preferences in Switzerland

■ Typically preferred destinations: Zurich, Lucerne, Geneva, Basel and Zermatt.

■ Most relevant interests: nature, mountains and historic & cultural experiences.

■ Time: Central European Time Zone (CET), 1 hour ahead of Greenwich Mean Time (GMT+1).

Weather

In July and August, the daytime temperature range is 65° to 82°F (18° to 28°C); in spring and fall 46° to 59°F (8° to 15°C). In January and February, the range is 28° to 45°F (-2° to 7°C). There is no excessive heat and humidity in summer, so the air is always crisp. Summer is the main travel season with a share of 66%, but data over the last five years show that Switzerland is becoming increasingly important as a winter destination. Peak ski season is December to March.

Currency

Switzerland’s unit of currency is the Swiss franc (CHF). Merchants may accept Euros (EUR), but change most likely will be given back in Swiss francs. ATMs are commonly found, and credit cards are widely accepted. Banks are open Monday-Friday, 8:30 a.m. to 4:30 p.m.

Tipping

Tips for restaurant wait staff are included in the price of the meal, but it’s common to round up to the nearest franc or round figure.

Shopping Hours

Shops are generally open from 8.30 a.m. to 6.30 p.m. daily (Saturday until 4 p.m.); closed on Sundays. Shops in small towns may close an hour or two for lunch. In larger cities, shops generally extend their hours until 8 p.m. on one evening of the week, usually on Thursdays. Shops at major train stations and airports provide extended opening hours and are open on Sundays. Please note that these opening hours are subject to change depending on the location.

Public holidays 2024

New Year's Day January 1

Good Friday March 29

Easter Monday April 1

Ascension Day May 9

Whit Monday May 20

Swiss National Day August 1

Christmas Eve December 24

Christmas Day December 25

Boxing Day December 26

New Year's Eve December 31

Regional and local holidays, such as January 2 (Saint Berchtold), May 1 (Labor Day), May 30 (Corpus Christi), November 1 (All Saints’ Day) are observed in many parts of the country.

Switzerland Yodel. Good to know.

General Trade Support

+1 800-794-7795* (Option 3) MySwitzerland.com/trade nyc.trade@switzerland.com

* local charges may apply

Canada

Oliver Weibel Director Canada

480 University Ave, Suite 1500 Toronto, ON M5G 1V2 +1 416-695-3496 oliver.weibel@switzerland.com

Eastern USA

Florin Eggenberger

Trade Relations Manager Eastern USA

608 Fifth Ave, Suite 603

New York, NY 10020

+1 646-760-0839

florin.eggenberger@switzerland.com

Western USA

Oliver Guggisberg Manager Western USA Pier 17, Suite 600 San Francisco, CA 94111 +1 415-738-6033 oliver.guggisberg@switzerland.com

North America

Stefanie Dosch

Project Manager Trade Relations North America

608 Fifth Ave, Suite 603

New York, NY 10020

+1 646-760-0840

stefanie.dosch@switzerland.com

Swiss Travel System

Christelle Deillon

Sales & Marketing Manager North America

608 Fifth Ave, Suite 603

New York, NY 10020

+1 646-342-0073

christelle.deillon@switzerland.com

Information and advice.

We're here to help you.

Free advice for the trip planning of your clients

Call us free of charge at +1 800-794-7795 (Option 3) or send us an email to nyc.trade@switzerland.com

Social Media.

Share your love for Switzerland #IN LOVE WITH SWITZERLAND

Facebook: facebook.com/myswitzerlandNA

Private Trade Facebook Group North America: facebook.com/groups/stnatrade Instagram: @MySwitzerland X (formerly Twitter): MySwitzerland_e

Videos, apps and pictures.

Videos and pictures*

YouTube: youtube.com/myswitzerland

Our media database Switzerland Asset Management (SAM)* may be used for publications that promote travel to Switzerland. You are welcome to register under the following link: MySwitzerland.com/SAM

*subject to copyright restrictions.

Apps

The MySwitzerland apps and free e-brochures turn the search for great experiences into an experience in itself: MySwitzerland.com/mobile

Order our brochures.

The most beautiful images of Switzerland

Conveniently peruse our brochures online, download them to your computer or order your own hardcopy to plan and book your clients' Swiss vacation.

MySwitzerland.com/brochures

Switzerland Tourism winter and summer magazines Adventure, hotel and city brochures

Swiss hospitality starts with boarding.