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“Itʻs
a huge opportunity”: Travel advisors share their wish lists for the new Celebrity River Cruises
BY KATHRYN FOLLIOTT
TORONTO When you sell a brand a lot, you get to know that brand very, very well.
It’s no surprise then that travel advisors who are top sellers for Celebrity Cruises have some thoughts on the company’s much-anticipated river cruise line.
Bookings for the new line are set to open soon, for sailings starting in 2027. The initial order is 10 ships, for Danube and Rhine itineraries.
Travel advisors Travelweek spoke to are excited about the prospect of one of their favourite oceangoing cruise companies entering the river cruise market.
They’re also waiting to see how the arrival of a big-name new entrant in the river cruise space will impact their strong partnerships with already established river cruise lines.
“A GROWING MARKET FOR FAMILIES”
For William Gu, Sales Director for On The Go Groups in Surrey, B.C., the appeal of Celebrity’s upcoming river cruise line is very much about families.
“We sell both river and ocean cruising and in market currently Viking is the only one that sells both. But they are very limited to 18+ clients and we have a huge
growing market for families who want to take river cruises,” says Gu. Gu notes that major river cruise lines like AmaWaterways, Avalon and others also welcome children, but in his view, “Celebrity carries the brand loyalty … it’s a huge opportunity in this river cruise market.”
He adds: “I believe if Celebrity can keep the quality of food and service on their river cruise products then the market is wide open, especially for families who have already sailed on Celebrity ocean cruises and want to try river.”
He also likes the idea of capitalizing on Celebrity’s soon-to-expand product range with river + ocean packages. “This would be a very unique product, particularly in Europe. For example, a Rhine river cruise combined with Norway fjords, both from Amsterdam.”
Gu says his travel agency likes selling one brand and forging a strong relationship between the supplier and the agency, “instead of selling 10 different brands. Overall I am very looking forward to Celebrity launching its river product.”
Q&A WITH CELEBRITY’S KATINA ATHANASIOU
Is there room for another river line? Celebrity certainly thinks so. And no doubt the river cruise segment has been selling like gangbusters for years, and demand shows no sign of slowing down.
Travelweek asked Katina Athanasiou, Celebrity Cruises’ SVP Sales & Services, The Americas, what gap in the river cruise market Celebrity is looking to fill.
“Our market research shows that more than half of our guests are
either interested in or have already experienced a river cruise. The river cruising market is growing, and we’re excited to bring The Celebrity Way to this space, meeting the demand for unique travel experiences,” she said.
“For advisors with clients who have sailed with Celebrity Cruises and already love our brand, this presents a new and exciting product to try. For travel advisors with clients interested in river cruising, Celebrity River Cruises is a natural extension of Celebrity’s premium offering that will bring our unique hospitalityfirst approach to the river.”
She added that Celebrity River Cruises will take inspiration from the elevated design and sophistication of Celebrity’s Edge Series ocean ships, giving Celebrity River Cruises guests “an even deeper connection to destinations in elevated surroundings.”
“WOULDN’T WANT TO SEE MARKET SHARE SHIFT AWAY FROM THEM”
Kyle Oram, CEO, KVI Travel in Victoria, B.C. sells a lot of Celebrity Cruises. His agency is also a top seller for AmaWaterways.
“It’s an interesting situation because Celebrity is typically at or near the top of our list of preferred suppliers as well as our top supplier by volume,” Oram tells Travelweek.
“On the other hand, when it comes to rivers, we are extremely loyal to AmaWaterways and
wouldn’t want to see market share shift away from them.”
With that in mind, says Oram, “what we really want to see from Celebrity on the rivers is a product that provides something different – and doesn’t compete too much with AmaWaterways.”
Easier said than done? Maybe not, according to Oram. He shared three of his suggestions with Travelweek, including one that dovetails with Gu’s idea, and what (hopefully for the travel trade) could be a big hit with travellers: river-ocean combos.
This is something that Celebrity has already explored with a partnership with Amras River Cruises, however a Celebrity Cruises - Celebrity River Cruises combo trip would be a thoroughly Celebrity experience.
Sail to different ports: “Overtourism is becoming an issue on the most popular itineraries (especially the Rhine and the Danube), but if Celebrity developed new itineraries with new excursions, that would be great. For example, instead of visiting Cologne on a Rhine cruise,
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go to the equally charming but much less visited Dusseldorf instead.”
Create an entirely new atmosphere onboard the ship: “Something so radically different from the other river lines that it creates its own niche market. This is exactly what Virgin Voyages did with their unique, adults-only concept. We sell a lot of Virgin, but I don’t see much of those sales taking away from our other cruise line sales.”
Take advantage of Celebrity’s ocean component: “Have a Rhine river cruise to Amsterdam sail back with a Baltic ocean cruise embarking in Amsterdam.”
Athanasiou said travel advisors are “incredibly important” to Celebrity Cruises.
“They play a key role in matching their clients to the right vacation product which meets their needs. We appreciate the valuable role advisors play in helping guests understand the elevated, premium vacation experience that Celebrity delivers,” she told Travelweek.
So when’s the big day? The industry is looking forward to seeing the first itineraries, and getting their clients booked on the ships. Celebrity River Cruises will no doubt make a big splash, and every good surprise comes with anticipation. “We’ll be open for booking this summer and look forward to sharing more details over the coming weeks,” said Athanasiou.
Katina Athanasiou, Celebrity Cruises’ SVP Sales & Services, The Americas
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Mark your calendar for all-virtual, two-day Travel Trends AI Summit, and get special pricing for Travelweek readers
TORONTO If time is money, then the Travel Trends AI Summit 2025 may well be worth a bundle for the travel trade.
The all-virtual event happening Oct. 28-29 will put all the latest travel tech and AI trends right at the industry’s fingertips, all in just two days, with keynote speakers, live demos and more.
It will be an intensive couple of days, but well worth it for anyone looking to get all the latest travel tech and AI trends updates in a concise, expertled format.
Organizers note that attendees can participate, learn and interact in a series of more than 15 live demonstrations of leading examples on how AI is transforming the travel industry. It’s AI in action, making this new tech practical, usable and increasingly another go-to tool in the travel advisor’s toolkit.
Live panels and networking are also part of the event.
Early bird tickets were available to the public until June 30, however organizers have created a special offer for Travelweek readers featuring the early bird rate of US$49 right up until the day of the event.
Travel Trends AI Summit 2025 is hosted in partnership with TourRadar, and Travis Pittman, founder and CEO of TourRadar, is one of the keynote speakers.
So is Susan Black, a travel industry veteran and former CCO of CIE Tours who founded Wowzitude, a global platform reaching 1.2 million subscribers through partnerships with museums, alumni associations, travel advisors and more.
Frank Marini, President and CEO of Railbookers, will also be featured, as will Tahnee Perry, founder of A25, a company that helps companies leverage AI to drive growth, and Christian Wolters, President & GM, Canada for Intrepid Travel.
Travelweek is Travel Trends AI Summit 2025’s exclusive media partner for Canada, and Travelweek’s own Devin Kinasz, Publisher, and the driving force behind Travelweek AI and its portfolio of agent-friendly AI tools, will be a keynote speaker as well.
There are more than 30 scheduled speakers in all.
Attendees will have access to the entire two-day event, plus sessions will be recorded, so if attendees miss a session, the recordings will be available at a later date.
Q&A WITH TRAVEL TRENDS PODCAST HOST DAN CHRISTIAN
This is the second annual Travel Trends AI Summit, after a successful inaugural event in 2024. Meanwhile the popular Travel Trends podcast, the top B2B travel podcast founded and hosted by Dan Christian, launched its fifth season earlier this year. There’s still a few months to go, but no doubt the summer will fly by and the Travel Trends AI Summit will be here before we know it.
With that in mind, Travelweek caught up with Christian for a Q&A ...
Travelweek: Travel advisors are navigating AI with two thoughts –that AI can help them in ways they never thought possible, while at the same time hearing that AI will be the next threat to traditional travel advisors. For all those agents who navigated the early days of the Internet, it’s déjà vu all over again. What’s your take?
THIS IS DÉJÀ VU FOR MANY TRAVEL ADVISORS! AI IS BOTH A POWERFUL TOOL AND A CATALYST FOR CHANGE
Dan Christian: “Absolutely, this is déjà vu for many travel advisors! At our Travel Trends AI Summit, the consensus will continue to be that AI is both a powerful tool and a catalyst for change. Rather than replacing travel advisors, AI is amplifying their value by automating repetitive tasks, streamlining research, and enabling deeper personalization. Advisors who embrace AI can focus more on building client relationships and delivering bespoke experiences, while those resistant to change may risk falling behind.”
Travelweek: What have been the best applications for AI for travel advisors? For agents who aren’t sure, what’s an easy way for travel advisors to dip their toe in AI waters?
Dan Christian: “For travel advisors just starting, a simple entry point is using generative AI tools like ChatGPT or Google Gemini to research destinations, generate sample itineraries, or draft client emails.
“These tools are user-friendly and provide immediate productivity gains without a steep learning curve.
“For automated itinerary planning and personalized recommendations I’d suggest looking at The Trip Boutique, Mindtrip, or Layla.
“For tools like commission tracking, reporting, and payment processing I’d encourage them to look at sioncentral.com as well as tern.travel for valuable back office tools. You can see how forward thinking agencies are incorporating AI into their workflow such as Nicer.Travel.”
Travelweek: What’s the future of AI in the retail travel industry, one that incorporates the musthave personalized service of travel advisors while still integrating AI?
Dan Christian: “The future of AI in retail travel is looking like a hybrid model: AI handles data-driven tasks and personalization at scale, while advisors deliver the essential human touch – empathy, creativity, and nuanced service.
“Expect more sophisticated AI tools that not only analyze preferences and booking history but also empower advisors to craft truly unique journeys.
“The most successful travel agencies will be those that blend AI efficiency with irreplaceable personal expertise, ensuring travellers get both convenience and a memorable, tailored experience.”
To take advantage of special pricing for the Travel Trends AI Summit, Travelweek readers can use the exclusive code TravelweekTT and click this link to register at the early bird rate of US$49, available right up until the day of the event
Dan Christian showcasing Phoenix, AZ on the Travel Trends podcast
Dan Christian, founder and host, Travel Trends podcast
CRUISE
After nearly two years of construction, the keys to the allnew Star of the Seas ship have been handed over to Royal Caribbean
The cruise line officially welcomed its latest ship at a delivery ceremony in Finland ahead of its August debut in Port Canaveral. Fit for a star, the ceremony was hosted by Royal Caribbean Group President and CEO Jason Liberty, and Royal Caribbean President and CEO Michael Bayley, who welcomed 1,250-plus crew members and partners. Liberty called the ship “another bold step forward in Royal Caribbean Group’s journey to reimagine the future of vacations.”
MSC Group’s Explora Journeys celebrated three major shipbuilding milestones at Fincantieri’s Sestri Ponente shipyard in Italy: the float-out of EXPLORA III; the coin ceremony for EXPLORA IV; and the steel cutting for EXPLORA V. Explore says its expansion is progressing on schedule, with its fleet set to comprise six ships in total by 2028. With EXPLORA I and EXPLORA II already in service and sailing at near full capacity, the next ships in the fleet – EXPLORA III (2026), EXPLORA IV and EXPLORA V (2027), and EXPLORA VI (2028) – will further expand Explora’s global reach.
POLICIES
The Canadian government says it will work to align its flight security regulations with those in the U.S. after Washington dropped a rule that required passengers to remove their shoes during security screenings. Canada does not require passengers flying domestically or to non-U.S. destinations to take off their shoes for screening. But those flying to the U.S. through the pre-clearance sections of Canadian airports have been required to remove their shoes. The U.S. Transportation Security Administration introduced the no-shoes rule close to 20 years ago.
AIRLINES
Star Alliance claimed the title of World’s Best Airline Alliance at the 2025 Skytrax World Airline Awards, marking its fourth consecutive win and 13th overall since the award category was introduced in 2005. The alliance also retained the top honour for World’s Best Airline Alliance Lounge, for its CDG lounge. “This continued recognition is incredibly significant to all of us at Star Alliance. It reflects the trust millions of customers place in our member airlines, connected by a rhythm, to create smoother journeys every day,” said Star Alliance CEO Theo Panagiotoulias.
Star Alliance’s latest Skytrax win
Onboard Royal Caribbean’s Star of the Seas
Explora III
Photo credit: sbw-photo
Industry bids fond farewell to Paradis at ACTA golf tournament
TORONTO ACTA’s 35th annual Travel Industry Golf Tournament at the Royal Ontario Golf Club marked a major milestone in what has become a beloved tradition in the travel community.
Presented with title sponsor Air Canada and Air Canada Vacations, along with major sponsors Manulife and the Globus family of brands, and destination sponsor The Bahamas, the event was all about camaraderie, connection and celebration under sunny skies.
“This is a celebration of our industry’s strength, resilience and relationships,” said Marco Pazzobon, ACTA’s master of ceremonies. “We’re proud of 35 years bringing people together in a meaningful way.”
PARADIS STEPS DOWN AFTER TRANSFORMATIVE LEADERSHIP
The event also served as the ideal setting to honour ACTA President Wendy Paradis, who earlier this year announced her retirement.
With her signature passion and clarity, Paradis took the podium to reflect on her time leading the association, expressing pride in the accomplishments achieved together with ACTA’s members and staff.
“I started in the travel industry over four decades ago, and I’m so proud to have represented travel
agencies and travel advisors across Canada,” said Paradis. “You’ve heard me say it many times –our goal has always been to advocate to both government and suppliers on behalf of our community. The work we’ve done in education, weekly webinars, professional certification, and supporting newcomers to the industry –I couldn’t be prouder.”
Her departure marks the end of an era, as Paradis played a pivotal role guiding ACTA through the pandemic and years of unprecedented disruption. Her tireless efforts on the Canadian Travel and Tourism Roundtable and commitment to transparency and collaboration earned her admiration throughout the industry.
“You led ACTA through some of the most challenging years in our history with clarity, compassion
THIS IS A CELEBRATION OF OUR INDUSTRY’S RESILIENCE AND RELATIONSHIPS
and unwavering commitment to our members,” said incoming president Suzanne Acton-Gervais during her address. “Because of you, ACTA is stronger and more resilient.”
ACTON-GERVAIS TAKES THE HELM
Stepping into the role of ACTA President, Acton-Gervais brings extensive experience and a deep understanding of the Canadian travel landscape. She’s worked with the National Airlines Council of Canada (NACC) and has a strong background in aviation.
“Today is a meaningful moment for me – personally and professionally,” she said. “I feel deeply honoured to join and lead this remarkable community.”
She pledged to build on the strong foundation laid by Paradis, aiming to amplify member voices and foster innovation, professionalism, and advocacy. “Our members are our mission partners,” she noted. “My focus will be on strengthening ACTA’s role as a powerful resource for our industry.”
At ACTAʻs recent Travel Industry Golf Tournament, retiring ACTA President Wendy Paradis was lauded for her years of hard work and dedication
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Bookings open for WestJet’s 2025-26 winter schedule
CALGARY WestJet is offering a sneak peek at its 2025/2026 winter schedule, featuring no fewer than five new destinations.
WestJet will operate 305 total routes this winter season, serving 62 Latin American, Caribbean, and U.S. sun destinations.
Travellers can choose from flightonly options through WestJet, and vacation packages through Sunwing Vacations Group.
While departures will increase by three per cent year-over-year, capacity will be consistent with last winter, as seats will be removed from former Sunwing/Swoop aircraft, which will be updated to WestJet’s standard configuration before the start of winter, said John Weatherill, WestJet Group EVP and CCO.
“Canadians want value while escaping the cold, and WestJet’s 2025/2026 winter schedule delivers on both affordability and choice,” said Weatherill. “By expanding our sun network, strengthening key routes and growing strategically across Canada and internationally, WestJet is coming through for Canadians by connecting them to the destinations they love at prices they can afford.”
Weatherill added that 71% of WestJet’s non-stop services are currently priced lower than they were in 2024.
The schedule adds new destinations Panama City, Guadalajara, Tepic (Nayarit), Havana and Managua, Nicaragua.
The schedule also marks Mexico City’s first winter season of operation since becoming a year-round service.
Seat capacity across the Latin America and Caribbean region is scheduled to grow by 6%, with Costa Rica, the D.R. and Mexico in focus for new route growth.
RETURNING ROUTES FOR WINTER 2025-26
Samana in the D.R., previously offered only through Sunwing Airlines, will now be offered by WestJet.
WestJet also returns service to four additional routes, while restarting seasonal service to dozens of Canada’s favourite winter destinations.
ASIA CONNECTIVITY
Service between WestJet’s global hub in Calgary and Tokyo (Narita) will increase from three to seven flights per week, enabling daily connectivity to Asia and contributing to 18% yearover-year in intercontinental growth.
“We’re prioritizing flexibility, optionality and value to meet Canadians’ demand to visit warm weather destinations. With a peak of over 4,300 weekly departures to 106 destinations planned this winter, there’s something for everyone,” said Weatherill.
Kristian C. Anderson PEOPLE
Anderson joins Atlas as EVP, Global Sales
Atlas Ocean Voyages has named Kristian C. Anderson as Executive Vice President of Global Sales. In his new role Anderson will lead all sales initiatives as the brand deepens its trade-first strategy to expand in the luxury expedition cruise market. Anderson will report directly to President and CEO James A. Rodriguez. Anderson, a seasoned leader in the luxury travel and cruise industry, comes to Atlas from The RitzCarlton Yacht Collection where he served as SVP, Global Sales. Anderson has also worked with Uniworld, Silversea and Qatar Airways.
WESTJET’S 2025/2026 WINTER SCHEDULE DELIVERS ON AFFORDABILITY AND CHOICE
New destinations and EBBs with Sunwing this winter
TORONTO Sunwing Vacations’ justreleased 2025-2026 winter schedule features direct service from 20+ Canadian airports to more than 25 sun destinations, including new additions Nicaragua and Samana.
This will mark the tour operator’s first full winter season with flights onboard WestJet, now that the integration of Sunwing Airlines into WestJet is complete.
New routes for winter 2025-26 operate from Toronto, Thunder Bay, Montreal and Quebec City.
“Providing travel advisors with accessible and affordable vacation options for our mutual clients remains a top priority for Sunwing, and we’re excited to unveil our winter 2025-2026 schedule featuring favourite destinations alongside the exciting new additions of Managua and Samana,” said Andrew Dawson, President, Sunwing Vacations Group.
Dawson added that demand for winter sun travel continues to grow, “and we encourage advisors to book their clients early to secure their preferred resorts and destinations at the best value.”
Early booking bonuses include a limited-time low deposit of $75 (reduced from $250) and free checked baggage, plus, of course, a wider range of options when it comes to preferred dates, destinations and
resorts, and additional savings. To qualify for EBBs bookings must be made by Aug. 3, 2025 for travel Nov. 1, 2025 - April 30, 2026.
In addition to the new destinations of Managua from Montreal, and Samana from both Toronto and Montreal, Sunwing’s winter schedule now includes expanded route options to Montego Bay and San Andrés from Québec City, and Punta Cana from Thunder Bay. Travellers can also continue to book Montego Bay, Varadero, Freeport, Punta Cana, Panama, Liberia and more from their regional communities.
Newly added resorts include: Barcelo Montelimar in Nicaragua; Eurostars Grand Cayacoa in Samana; Dreams Playa Esmeralda Resort and Spa in Punta Cana; Secrets Playa Esmeralda Resort and Spa in Punta Cana; Dreams Cap Cana Resort and Spa; and Viva Miches by Wyndham.
THIS MARKS THE TOUR OP’S FIRST FULL WINTER SEASON WITH
WESTJET FLIGHTS
More travel agencies worldwide onboard with service fees: WTAAA
JOHANNESBURG A new study released by the World Travel Agents Associations Alliance shows that more and more travel advisors worldwide are embracing service fees.
Service fee adoption rates range from 95% in New Zealand, to 55% in the U.S. and about 50% in Canada, while fee adoption remains limited across much of Asia-Pacific.
The WTAAA attributes the uptick in service fee adoption worldwide to a fundamental shift in traveller expectations, driving travel advisors to adopt transparent professional fees for their consultancy services.
“Today’s travellers want complex itineraries, upfront pricing, and 24/7 support, and they want advisors who can dedicate their full expertise to creating the perfect trip. Professional fees enable advisors to be true consultants, not just instructiontakers,” said Otto de Vries, Executive Director, WTAAA.
Viva Miches by Wyndham, part of Sunwing Vacationsʻ portfolio for winter 2025-26
WTAAA’s just-released white paper confirms that the shift is now mainstream in key global markets,” he added.
The report shows that rather than relying on increasingly volatile supplier commissions, travel advisors are charging upfront for their knowledge, in the same way lawyers or financial planners charge fees. This change allows them to deliver more personalized service, dedicate time to complex itineraries, reinvest in technology tools like AI-driven trip management platforms, and ultimately offer travellers greater value with full transparency, de Vries added.
“This marks a new chapter for our industry,” he said. “We are witnessing a structural transformation where advisors around the world are no longer defined by what they book but by what they know. They’re increasingly being compensated like true professionals, which ultimately delivers more value to travellers through personalized planning, transparency and trust.”
New Zealand leads globally with more than 95% of agencies now charging structured professional fees after airline commissions were cut by up to 100%. This has driven profit margins from under 5% (on commission-only bookings) to between 12–20% per transaction, based on trip complexity, says the WTAAA.
Europe reports a 66% adoption rate, with widespread use of non-refundable
consultation deposits. Among feecharging agencies surveyed across EU markets: 85% report improved revenue predictability; 60% cite higher profitability; and client loyalty has increased significantly among those implementing upfront planning charges.
In the U.S., 55% of traditional travel agencies now charge professional fees through hybrid models combining consultation charges with residual commissions.
In Canada, around 50% of advisors consistently apply service or consultation fees despite confidence gaps reported when presenting pricing models directly to clients.
In South Africa, over 90% of corporate-focused TMCs already operate under transactional service-fee structures; meanwhile leisure consultants are increasingly adopting non-refundable deposits tied to itinerary planning, especially among mid-to-high-income clientele who prioritize risk reduction post-pandemic.
The WTAA noted that fee adoption remains limited across much of
ADVISORS ARE NO LONGER DEFINED BY WHAT THEY BOOK, BUT BY WHAT THEY KNOW
Asia-Pacific: only pockets such as South Korea show momentum.
And in Latin America cultural expectations continue favouring embedded pricing models instead of explicit advisory charges. The WTAAA notes that luxury-focused firms show early signs of moving toward tiered consultancy packages.
While initial client resistance emerged in some markets (70% reported pushback), agencies succeeding with fee implementation focused on clear value communication.
“Clients don’t reject fees, they reject poorly communicated ones,” noted a German agency in the study. “When we explain that our €150 deposit covers 10 hours sourcing exclusive villas and negotiating group rates, they see the investment value immediately.”
The WTAAA’s research also identifies emerging fee models, including consultation deposits, project-based pricing for complex itineraries, subscription memberships for frequent travellers, and corporate retainers.
“This evolution positions travel advisors where they belong, as trusted professionals whose expertise commands fair compensation,” said de Vries. “The future belongs to those who confidently charge what they’re worth, because great advice isn’t free.”
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Huntington drives global expansion with Duplak & Cole
Huntington Travel Group has appointed two industry veterans to its leadership team: William ‘Bill’ Duplak as Sr. VP, Operations & Client Management and Robert Cole as VP, Global Business Development. Huntington’s Chippy Jegathesan said the hires signal a new phase of growth for the company. Duplak brings 30 years of airline and commercial leadership, including key roles at Voyzant, Qantas Airways and Finnair. Cole, a 30-year travel industry veteran, joins from Travelex Insurance Services and Allianz.
Air Canada brings back Lima, adds routes to C. America, Mexico
MONTREAL Air Canada is continuing its strategic growth in Latin America, announcing the resumption of nonstop flights to Lima and the launch of three new sun destinations for the winter 2025-26 season.
The airline will operate twice weekly flights to Peru’s capital from both Montreal and Toronto this winter. It will also add three new routes to Central America and Mexico, including Montreal-Belize, TorontoPuerto Escondido and VancouverTepic, Riviera Nayarit.
“Air Canada is further diversifying its global network this winter under its New Frontiers Strategy by capitalizing on strong leisure demand to soughtafter vacation destinations in South and Central America and in Mexico’s Oaxaca and Pacific coast areas,”
said Mark Galardo, EVP and CCO and President, Cargo at Air Canada.
The new additions mark Air Canada as the first Canadian airline to offer nonstop service to Puerto Escondido, a surf destination along Oaxaca’s Pacific coast.
Meanwhile the new Vancouver-Tepic route provides a new gateway to Riviera Nayarit, aligning with the scheduled completion of a highway connecting Tepic to Puerto Vallarta this October. Travellers will have access to destinations like Sayulita, Punta Mita and San Pancho within 30 minutes to an hour’s drive from Tepic’s airport, offering a convenient alternative for exploring Mexico’s Pacific coast.
This winter, Air Canada is set to operate over 80,000 weekly seats on more than 55 daily flights to 52 destinations across Latin America and the Caribbean, its most extensive sun destination schedule to date.
Duplak and Cole PEOPLE
Lima, Peru
Discover America Canada media day on pause until 2026
TORONTO The annual Discover America Canada media day – when U.S. tourism boards showcase their destinations for trade and consumer media, and in turn get the word out to travel advisors and travellers – is on pause and will not take place in fall 2025 as scheduled.
The news comes as many Canadian travellers follow through on their vows to avoid travel to the U.S. amid the tariff war, 51st state threats and more.
“After careful deliberation and in consultation with our industry partners, DACC members, editors, and journalists, the DACC Board of Directors has made the difficult decision not to hold our annual Discover America Canada (DAD) Media Day on October 30, 2025, as originally planned,” reads a notice from the DACC board.
The DACC notes that given the current sensitivities surrounding travel to the U.S., “we believe we may not be able to deliver the calibre of event our members and media partners have come to expect. As our largest and most important annual initiative, we want to ensure the event continues to provide real value and engagement opportunities.”
DACC adds: “We are committed to transparency and maintaining the high standards our members and sponsors deserve. As such, we have made the strategic decision to pause Discover America Day for 2025 and return with a revitalized event in 2026.”
While the media day is on hold, DACC board members are planning a special event this coming October in Toronto for DACC members and industry colleagues, “to come together in celebration and reflection.”
The DACC and the Canadian travel industry was hit hard by the May 2025 death of Brand USA’s Casey Canevari. Casey was in Canada on April 28 for Brand USA’s Canada Connect event in Toronto when he suffered a medical seizure. Casey, who served as Director, Global Trade Development (Canada) for Brand USA, passed away May 1. He was a friend from across the border, and he worked tirelessly to promote U.S. tourism to the Canadian trade as part of the Brand USA team.
The DACC board says the October 2025 get-together “will include a keynote speaker we believe Casey would have truly enjoyed, and will be dedicated to honouring the incredible contributions Casey made to Brand USA in Canada and to the friendships he fostered throughout our industry.”
In the meantime further details on the 2026 Discover America Day will be shared in the coming months.
Cross-border travel from Canada to U.S. down 33% by car, 22% by air
TORONTO Have the decreases in Canadian visits to the U.S. finally plateaued?
Looking at the latest data from Statistics Canada, while travel from Canada south of the border is still down dramatically, it’s no worse –in fact it’s slightly better – than the previous month’s stats.
In June 2025 Canadian-resident return trips from the U.S. by air fell 22.1% compared with the same month one year earlier. For May 2025, the drop was 24%.
Overall Canadian-resident return trips by air from abroad stood at 1.2 million, down 3.4% from June 2024.
While Canadian-resident return trips from overseas countries increased 7.3% from June 2024 vs. June 2025, it was the 22% drop in Canadianresident return trips by air from the U.S., down to 363,900, that brought down the overall return air trips.
Meanwhile Canadian-resident return trips by car dropped 33.1% in June 2025. It was a steep decline from June 2024, however slightly better than May 2025’s 38% drop.
TTC Tour Brands has a new Sales Manager
TTC Tour Brands has welcomed Michele Kempf as a new Sales Manager following the recent retirement of Ken Nickerson. Based in Halifax, Kempf will represent Nova Scotia, New Brunswick, Newfoundland and Labrador, PEI and Quebec. Kempf says she’s “looking forward to building strong and genuine relationships with travel advisors across Atlantic Canada and Quebec.” Kempf takes over the reins from Nickerson, who retired on June 30 after 16 years with the company. Kempf can be reached at michele.kempf@ttc.com.
WE’RE INTRODUCING A NEW WAY TO EXPLORE THE HEART OF THIS COUNTRY
Viking reveals plans for its first river voyages in India
LOS ANGELES Viking is heading to India for the first time with the launch of river voyages along the Brahmaputra River.
Currently under construction, the new 80-guest Viking Brahmaputra is scheduled to debut in late 2027 with the new 15-day ‘Wonders of India’ itinerary, which sails between Guwahati and Nimati Ghat in the northeastern state of Assam.
In addition to an eight-day river voyage, the itinerary also includes a fully guided program featuring overnights in Delhi, Agra and Jaipur.
“With its rich heritage, deep cultural traditions and fascinating natural wonders, India is a vast and vibrant country that has captured the imagination of explorers for centuries,” said Torstein Hagen, Chairman and CEO of Viking.
“In recent years, our guests have particularly enjoyed visiting Indian ports on our ocean itineraries. We are now delighted to introduce a new way for curious travelers to explore the heart of this phenomenal country, indepth and in Viking comfort.”
The new Viking Brahmaputra will host 80 guests in 40 outside staterooms, all of which will feature floor-toceiling sliding glass doors with a veranda.
Guests will also enjoy a range of amenities including a Spa & Fitness Center and an open-air Sky Bar on the upper deck.
While on the ‘Wonders of India’ itinerary, guests will sail roundtrip from Delhi, with hotel stays in Delhi, Agra and Jaipur bracketing an eightday Brahmaputra River voyage, sailing either east or west.
A total of 13 tours are included, during which guests will get the chance to visit as many as 10 UNESCO World Heritage Sites, explore Agra’s Taj Mahal and India’s Golden Triangle, stroll through Old Delhi and marvel over Jaipur’s ornate Palace of Winds.
For those wanting to extend their trip, Viking is also offering a variety of new pre- and post-land extensions for ‘Wonders of India,’ including Delhi (two nights), Dubai (three nights, fully guided), Kathmandu (four nights, fully guided) and Cochin & Mumbai (five nights, fully guided).
From now through July 31, 2025, Viking is offering North American travellers savings of up to $5,000 per couple plus airfare from $999, with a $25 deposit, on ‘Wonders of India.”
Rendering of Viking Brahmaputra in India
Photo credit: Viking
Michele Kempf PEOPLE
VoX names new Acct. Exec., Eastern Canada for Tourism Australia
VoX International has appointed Noah Case as its new Account Executive, Eastern Canada for Tourism Australia. Based in Toronto, Case will support Tourism Australia’s travel trade efforts in Eastern Canada alongside Paul Larcher, Tourism Australia’s Account Director for Canada. He will also work closely with Vancouverbased Gustavo Inciarte, who supports Tourism Australia in Western Canada. “Noah brings a fresh perspective, a strong work ethic and a genuine enthusiasm for the travel industry,” said Susan Webb, President, VoX International. “We’re excited to have him representing Tourism Australia.” Case can be reached at noah@ voxinternational.com.
G Adventures relaunches Sri Lanka sailing trips
TORONTO G Adventures is bringing back its popular sailing adventures along Sri Lanka’s southern coastline, marking a return to the island’s waters for the first time in five years.
The seven-day Sri Lanka SailingSouth Coast itinerary will resume in December 2025, offering travellers a unique way to experience the country’s coastal beauty, marine life and welcoming local culture from aboard a 54-foot CEYCAT catamaran.
“We couldn’t be more excited to relaunch Sailing Sri Lanka – South Coast,” says Vince Donnelly, Global Sailing Director, G Adventures. “With demand for Sri Lanka growing, we knew it was time to bring this one back into the spotlight and do more to support a country that’s been through so much in recent years.”
The relaunch follows a five-year pause due to the pandemic and comes as G Adventures reports a 29% increase in demand for travel to Sri Lanka over the past 12 months.
Sailing roundtrip from Mirissa, a town known for its golden beaches and blue whale sightings, the itinerary includes stops in Kudawella, Kalametiya and Rumassala. Travellers can expect dolphin and whale watching, stand-up paddleboarding, kayaking and opportunities to swim in sapphire-blue waters.
Each sailing is led by a Chief Experience Officer (CEO) and supported by an onboard skipper and chef serving locally inspired dishes and fresh seafood. The sailing trip can be booked as a standalone itinerary or combined with a landbased G Adventures tour to create a trip of up to 14 nights.
WE KNEW IT WAS TIME TO BRING THIS ONE BACK INTO THE SPOTLIGHT
Sailing in Sri Lanka
Noah Case PEOPLE
Photo credit: G Adventures
Free WiFi just the start of Virgin Atlantic’s future plans
LONDON Virgin Atlantic has unveiled a raft of initiatives with an eye to upping its premium guest experience.
CEO Shai Weiss and CXO Siobhan Fitzpatrick recently outlined how the airline will continue to enhance its personalized experience across travel, hospitality and entertainment.
For starters Virgin Atlantic will be the first UK airline to introduce free, streaming-quality, unlimited WiFi throughout its fleet, using Starlink technology, with rollout completing in 2027.
Its B787-9 fleet will undergo complete cabin refurbishment, introducing additional premium seating from 2028, with design inspired by the A330neo.
Starting Q3 2026, the next 10 A330neo aircraft will join the fleet with increased premium seating; six Retreat Suites, 48 Upper Class, and 56 Premium seats.
Following the completion of its US$17 billion fleet transformation, by 2028, Virgin Atlantic will operate a mixed fleet of 45 100% next-generation fuel-efficient aircraft, including 19 A330-900s, 12 A350-1000s, and 14 787-9s, with an average age of just under seven years.
Meanwhile, following the successful launch of the LAX Clubhouse, the airline will invest in Clubhouses at top U.S. gateway, New York JFK, and the airline’s hub at London Heathrow.
A new app, focused on Flying Club with improved personalization, will launch this year. ‘The World of Virgin Atlantic in Your Pocket’ is expected to roll out in December 2025.
Virgin Atlantic will also be the first European airline to partner with OpenAI, integrating real-time voice and emotionally intelligent AI concierge services.
And finally, the airline’s Flying Club will roll out a program acknowledging multi-year loyalty for guests who do not travel often enough to achieve tier status progression.
Shai Weiss, CEO, Virgin Atlantic, said: “In the last four decades, we’ve evolved from a challenger to a leader and a premium, long-haul flag carrier. We exist to make our customers smile, it’s that simple – obsessing over finding new ways to delight our guests, delivered by our amazing people, on our journey to become the most loved travel company.”
Weiss added: “We are investing billions to fly the youngest fleet across the Atlantic; the first UK airline to have free, streaming quality, fleet-wide WiFi; more premium seats and a full retrofit of the 787 fleet; alongside a new app featuring the world of Virgin Atlantic in your pocket, all delivered by our amazing teams. The best is yet to come.”
Virgin Atlantic’s return to Canada, with flights between Toronto and London Heathrow, took flight March 30. The airline’s daily YYZ-LHR flights operate on B787-9s, with 31 Upper Class seats, 35 Premium Economy seats and 192 Economy seats. The new route is expected to carry over 165,000 customers annually.
Virgin Atlantic’s expanded codeshare agreement with WestJet provides connections to the UK via Toronto for 13 gateways across Canada.
WE’VE EVOLVED FROM A CHALLENGER TO A LEADER
Virgin Atlanticʻs CEO Shai Weiss and CXO Siobhan Fitzpatrick in London
Air Canada Foundation golf event raises $1.3 million for Canadian youth
MONTREAL Sunshine, good company, and a shared sense of purpose came together as the Air Canada Foundation teed up another successful golf tournament for a great cause.
The annual event – now in its 13th year – brought in an impressive $1.3 million to support the health and wellbeing of children and youth from coast to coast.
The tournament, Air Canada Foundation’s largest fundraiser of the year, welcomed 296 guests and more than 90 sponsors, including corporate partners, suppliers and vendors.
Funds raised will be distributed through the Foundation’s annual grants program, supporting initiatives for children and youth in equitydeserving communities and helping empower the next generation to reach their full potential.
“Each year, I look forward to this day with great anticipation. That is because apart from being an opportunity to meet old friends, make new ones and enjoy a round of golf –it’s about coming together to support children and youth across Canada. This tournament is a testament to the power of unity and how, when we rally together, we can create meaningful change and bring joy to deserving families and communities,” said Air Canada President and CEO, Michael Rousseau.
Priscille LeBlanc, Chair of the Air Canada Foundation, added a heartfelt thanks to all of Air Canada’s partners and volunteers for their support.
The foundation’s impact has continued to grow year over year. In 2024 alone, it donated $1.8 million to charitable organizations nationwide.
TRAVELSAVERS Canada promotes Lalonde
TRAVELSAVERS Canada has promoted Monique Lalonde to Senior Director, Strategic Partnerships. Lalonde, who has been with the company for more than four years, will lead the development of innovative strategies and cultivate new accounts.
Says Jane Clementino, SVP and GM of TRAVELSAVERS Canada: “Monique has been an integral part of our team and her promotion to Senior Director, Strategic Partnerships is a natural next step. Her extensive experience, strategic mindset and authentic approach to relationship-building make her the ideal leader to elevate our partners and drive continued growth.”
IT’S ABOUT COMING TOGETHER TO SUPPORT CHILDREN AND YOUTH ACROSS CANADA
Air Canada Foundationʻs golf tournament is now in its 13th year
Monique Lalonde PEOPLE
Intrepid debuts six new rail journeys
TORONTO Intrepid Travel is expanding its dedicated rail range with six new itineraries amid growing demand for slower, more immersive journeys.
The new trips span four continents and range from 9-11 days in duration, bringing the total number of railfocused itineraries in the company’s portfolio to 50.
Itineraries explore destinations like Vietnam, China, Laos, Malaysia, Kenya, Eastern Canada and Northern Sweden.
According to Erica Kritikides, GM, Experiences at Intrepid Travel, rail travel has taken off in the past couple of years. Since launching its rail-specific product line in 2024, Intrepid has seen a 24% year-on-year increase in bookings.
“In a world that feels like it’s always going at full steam, rail travel provides ease, convenience and a slower pace. The latest additions to our popular rail range are some of our most exciting yet, traversing both iconic and lesser-known routes and providing access to new places and experiences. As with all the trips in our rail range, there are no internal flights and the majority of travel is
done by train, reflecting our longterm product development plans to leave lighter tracks,” said Kritikides.
The six newly introduced itineraries are: Kenya by Rail: Trains, Safari and Beaches (10 days, $7,456); Malaysia’s Jungle Railway (10 days, $3,117); China & Laos: Kunming to Bangkok by Rail (11 days, $3,578); Vietnam & China - Hanoi to Kunming by Rail (11 days, $3,117); Northern Sweden by Rail (nine days, $4,815); and Eastern Canada by Rail (10 days, $5,989).
Each rail trip is led by one of Intrepid’s local leaders and group sizes average 10 to 12 people.
THE LATEST ADDITIONS TO OUR POPULAR RAIL RANGE ARE SOME OF OUR MOST EXCITING YET
A fast train waits for passengers at Beijing South train station
MSC Cruises Canada’s MSC Book now in French
& English
TORONTO MSC Cruises Canada’s dedicated online booking platform for travel agents, MSC Book, is now fully available in both French and English.
The platform’s new bilingual functionality is designed to better support French-speaking advisors across Canada, says Ian Patterson, Country Manager, MSC Cruises Canada.
Close to 120,000 agents worldwide use MSC Book, racking up more than 10 million bookings since the platform’s launch in 2014.
Says Patterson: “The launch of MSC Book in French underscores our ongoing commitment to supporting our travel partners in both of Canada’s official languages. This milestone is particularly meaningful for our valued partners in Quebec, who continue to play a pivotal role in our growth and success. As the only major cruise line with a dedicated office in Canada, we are proud to invest in innovative tools that empower our partners to expand their business and better serve their clients.”
MSC Cruises Canada also provides dedicated sales and group support teams tailored to both English and French-speaking travel professionals, as well as fully bilingual support through its call centre.
Emerald Cruises releases 2027-2028 yacht collection
VANCOUVER Emerald Cruises has launched its largest deployment to date with the release of its 2027-2028 yacht cruise collection.
With 170 departures across four luxury yachts, visiting more than 200 ports in 70 countries, the program reflects growing demand for smallship travel focused on immersive, offthe-beaten-path experiences.
The new season includes 25 all-new itineraries and marks the debut of Emerald Raiya in the Med, alongside a return to Central America after a successful 2024 season.
New features include additional overnight stays, late-night departures and expanded access to lesser-visited ports across the Caribbean, Med, Indian Ocean and Central America.
destinations and the kind of personalized yacht experience that’s increasingly rare in the industry,” said Lisa McCaskill, VP Sales & Marketing, Scenic Group Canada.
“With the debut of Emerald Raiya and the expansion of our warmwater sailings into the Seychelles and East Africa, we’re continuing to push boundaries,” she added.
The full collection is now ready to book. Emerald Xara, the fifth yacht in the fleet, is scheduled to launch in 2028.
WE’RE PROUD TO INVEST IN INNOVATIVE TOOLS
“This season reflects how Emerald Cruises is evolving to meet the desires of today’s traveller – offering more immersive, unexpected
EMERALD CRUISES IS EVOLVING TO MEET TODAY’S TRAVELLER
Emerald Sakara in Saint Lucia
