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“Proudly Canadian”: Travelweek’s latest virtual conference celebrates advisors on Travel Advisor Appreciation Day

BY CINDY SOSROUTOMO

TORONTO — Canadian pride was on full display at Travelweek’s latest virtual conference, held yesterday, May 7, to coincide with Travel Advisor Appreciation Day.

As part of Travelweek’s hugely popular ‘Future of Travel’ series, launched during the pandemic to help advisors navigate through the crisis, the ‘Future of Travel: Proudly Canadian’ event celebrated all things red and white at a time when many are putting Canada first.

To watch the show, click here.

“Travelweek is proudly Canadian – Canadian to its core, born and raised in Canada,” said Devin Kinasz, Travelweek’s publisher during her opening remarks. “We’re very proud of our Canadian roots, and we’re also proud of how resilient this industry is. So, today’s event is going to showcase different products and destinations, all to help boost your selling power.”

Here is a sample of what each speaker discussed during the show:

COLIN C. JAMES, CEO — ANTIGUA & BARBUDA TOURISM AUTHORITY

The twin-island nation of Antigua & Barbuda has plenty of exciting developments in the pipeline, including a new Nobu hotel to complement Barbuda’s Nobu Restaurant, the only one in the Caribbean, as well as a Nikki Beach

Resort and Residence on the famed Jolly Beach, which broke ground last year. Moon Gate Antigua also opened its doors earlier this year on the eastern side of the island, while Royalton Chic Antigua – home to overwater bungalows – had its grand opening in 2024.

“There really is a lot of new and exciting product for Canadian visitors and agents to explore,” said James, who also noted the recent opening of a new airport in Barbuda that’s capable of receiving larger jets. “We have really positioned the destination to take advantage of all that’s happening in the travel

trade, really positioning us on an upward trajectory.”

To thank travel advisors for their ongoing support for the destination, James announced that the Black Pineapple Awards – named after “the sweetest pineapple in the world, found only in Antigua – will return this year in late December, following the hugely successful inaugural event in 2024. The awards celebrate the destination’s top 100 travel advisors; last year’s event welcomed 25 advisors from Canada.

Also new this year will be the destination’s first Travel Agent Advisory Board – more details to come.

WENDY PARADIS, PRESIDENT, & AVERY CAMPBELL, DIRECTOR, ADVOCACY & INDUSTRY RELATIONS — ACTA

Although bookings are down to the United States amid the ongoing trade war, the good news is, Canadians are still travelling – they’re just going to alternative destinations. The Caribbean and Mexico are what’s hot right now, particularly in the winter months, plus of the 300-plus

TRAVELWEEK IS PROUDLY CANADIAN – CANADIAN TO ITS CORE, BORN AND RAISED IN CANADA.

Devin Kinasz, Travelweek’s publisher

travel agency leaders and travel advisors who ACTA has met with over the last four weeks, many are reporting huge interest in Europe and Canada, says Paradis.

“We certainly have seen that our travel agencies and advisors that may be focused on group travel, specifically to the United States, have been impacted. But for the most part, including our business corporate travel agencies, they’re finding that so far, there has been very little impact on bookings and on finances. It’s been more of a move, a change in where travellers are choosing to travel,” she adds.

When asked what his message would be to travel advisors at this time, Campbell stressed the importance of being adaptive.

“We really hope that the situation between Canada and the United States resolves soon. But in the event that it doesn’t, it’s really important that businesses look to diversify their book of business to alternative destinations, including Canada,” said Campbell.

STEPHEN COTTER, MANAGING DIRECTOR — CIE TOURS

At a time when Canadians are venturing further afield for their vacations, CIE Tours, which specializes in Ireland and Britain, is seeing an increase in both inquiries and bookings in recent months, said Cotter.

“There are a lot of distractions at home, and so there are opportunities for European destinations to capitalize on that. We’re here and we’ve got a big welcome ready,” he said.

Calling travel advisors the “backbone” of the business, contributing 80% of overall bookings, Cotter highlighted the many ways CIE shows its appreciation. These include up to 18% commission, a generous $800 booking bonus on groups, a 30% FAM discount for agents and a companion on any tour, a full suite of tools and marketing materials, two Canadian BDMs that offer full support, and a special draw for Travel Agent Appreciation Month whereby agents can win a spot on a new tour or daily prizes.

CHRISTIAN LEIBL-COTE, EVP GLOBAL SALES — COLLETTE

Born in Quebec City, Leibl-Cote – who played college football in the United States and later in the CFL for the Ottawa Renegades and Montreal Alouettes – knows a thing or two about Canadian pride. When asked what’s new at Collette for 2025, he made sure to mention – in addition to the new destination of Albania – the ‘Charms of Quebec’ itinerary, during which his hometown is prominently featured.

“Canadians do travel within Canada and in their backyard, and Quebec City is one of the most beautiful

Got a story idea? Questions or comments? Write to Kathryn Folliott at kfolliott@travelweek.ca

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cities. There, it’s like going back to Europe 400 years ago and the food is fantastic. I always want to mention Quebec City because that’s where I was born,” he said.

BRUCE POON TIP, CEO AND FOUNDER – G ADVENTURES

When asked what kind of impact he’s seeing from the ongoing trade war and economic climate, Poon Tip said the company has seen “a little bit of softness” in the market for April following a hugely successful period from January to March. But this shouldn’t be a cause for concern, he added, saying that travellers are taking a wait-and-see approach.

“We’ve seen this historically, like when Brexit happened or where there’s a major market shift. Travellers will hold onto their dollars as they wait and see it out. It doesn’t stop them from travelling, but they will take their time and won’t book as far out in advance so booking patterns change. And we’re starting to see that now,” said Poon Tip.

As for where travellers are heading to in the current climate, Poon Tip says the best-selling countries right now are Peru, Ecuador, Galapagos, South Africa, Japan and Morocco, which has seen a near 80% increase in bookings. Canada, too, has seen a slight increase, with more Canadians choosing to travel in their own backyard.

MAUREEN BARNES-SMITH, VP, SALES & MARKETING, CANADA — UNIQUE VACATIONS CANADA INC. AFFILIATE OF UNIQUE

TRAVEL CORP, WORLDWIDE REPRESENTATIVES OF SANDALS RESORTS AND BEACHES RESORTS

When addressing the current trade and economic climate and how that can impact travel, Barnes-Smith reassured travel advisors that “this, too, shall pass.”

“We have seen the gamut of everything, from SARS to trade wars. But I want to say to our Canadian travel advisors: stick with it, stay true to yourself, stay true to your craft and remember that the Caribbean is here for you and that we have everything you need.”

To help advisors boost their selling power, Barnes-Smith noted several promotions for the Canadian market, including Instant Savings on a variety of resorts. Sandals South Coast in Jamaica, for example, is offering up to $900 in savings on a single vacation when booking through Air Canada Vacations.

As for advisor perks, BarnesSmith noted that advisors can earn Points to Paradise – points they earn when making any Sandals or Beaches booking – as well as exclusive ACV&Me points on every

single booking they make with Air Canada Vacations.

“We’re having a Canadian moment –we have shown, as Canadian travel experts, that we’re going to get through this and come out stronger than ever,” she said. “I’m excited to not only welcome our customers, but also our Canadian travel advisors to our resorts in the Caribbean.”

ARMANDO MENDONÇA, TRADE LIAISON, VIENNA TOURIST BOARD AND PRESIDENT, AMPM CANADA

Vienna had its best-ever year in 2024, with nearly 19 million overnight stays, said Mendonça, and this year is expected to be even better. Massive celebrations are being planned for the 200th anniversary of Johann Strauss’ birth, including various indoor and outdoor installations and shows at 69 locations throughout the city, tours of the refurbished House of Strauss and more. A full calendar of events can be found at https://www.wien.info/en/now-on/ johann-strauss.

But aside from arts & culture, which Vienna is well known for, Mendonça shared his insider tips that travel advisors can pass on to clients, both first-time and returning visitors. During a recent visit in November 2024, he became fully immersed in the city’s thriving culinary scene,

from Michelin-starred restaurants to charming vineyards. His two must-eat spots?

“My favourite café restaurant is in the Fine Arts Museum in Vienna – it’s my go-to every time I go to Vienna. And also, Café Gloriette at Schönbrunn Palace!” said Mendonça. Mendonça also recommends renting an e-boat on the Old Danube, something he’s never done outside of Vienna. “It’s about half an hour outside of the city, you can have up to eight people on the boat. You have lunch on them and you’re cruising along the Danube with spectacular views of the city and surroundings. I thought it was really cool,” he said.

Travelweek thanks all of its key sponsors for their ongoing support, including: Globus, G Adventures, Visit Atlantic City, Quark Expeditions, Myrtle Beach, Railbookers, Riverside Luxury Cruises, Jamaica Tourist Board, Nassau Paradise Island and Spectacular NWT.

To watch ‘Future of Travel: Proudly Canadian’ in its entirety, click here.

(Left to right): Christian Leibl-Cote; Wendy Paradis; Stephen Cotter; Bruce Poon Tip; Colin C. James; Armando Mendonça

CELEBRATING YOU THE MODERN ADVISOR CALLS FOR MODERN SUPPORT.

By Travellers. For Travellers.

Travel advisors make the industry go ‘round. We’re thankful for our advisors every day, but especially this Travel Advisor Appreciation Month.

Here’s How

We Take Care of You:

• Advanced commission

• Travel with Collette for less starting at 50% off* land. Sell more, earn more with the Travel Advisor Rewards Program

• Free resources like Collette University, pre-made social posts, marketing materials, and more

• Local Business Development managers to help you grow your business

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Current Offer: 50% Off* Airfare Everywhere

And we have a little something for your clients, too. They can save on airfare on every Collette tour, from every gateway until May 30. Visit gocollette.com/sale or contact your local BDM to learn more.

*Restrictions apply

Collette supports travel advisors with tools, resources and airfare offer

As part of Travel Advisor Appreciation Month in May, Collette is highlighting the many ways it continually supports the travel trade.

In addition to participating in Travelweek’s ‘Future of Travel’ virtual conference on May 7, the global tour operator offers a suite of tools designed to help advisors sell more effectively. These include:

• Advanced Commission: Paid after deposit and never recalled, even if a client cancels

• Travel Advisor Rewards Program: Advisors can travel for less – and potentially for free – based on bookings

• Learning Resources: Collette University, the Travel Advisor Resource Guide and local BDM provide insights and personalized learning opportunities

• Free Marketing Materials: These include social content, flyers, emails, brochures and more with the advisor’s call to action

• Travel Advisor Portal: A central hub for tools, event access and reservation management

Collette is also promoting a new limited-time airfare as part of Travel Advisor Appreciation Month. Available with any tour booking, the special 50% off airfare promotion applies to new retail reservations made between March 31 and May 30, 2025, for travel through the end of the year. The offer includes a discount off the tour equivalent to 50% savings on new Flex economy class air and transportation package, or 25% savings on new Flex premium economy or business class air and

transportation to/from the tour, with an air inclusive booking from a guest’s choice of Canadian gateway. Offer code AIRDEAL50 is required at the time of booking. The promotion is not applicable to groups, existing bookings or bookings made online. Space is limited and available on a first-come, first-served basis.

Jaclyn Leibl-Cote, President & CEO of Collette, shared her thanks with the travel advisor community: "We are very appreciative of all the hard work travel advisors do. We’re focused on continuing to build and enhance the tools available for advisors to sell confidently. We seek out and action advisors’ feedback daily, so we can continue to support them every step of the way."

Advisors can find more details and access all resources at gocollette. com/sale.

Banff National Park, Canada

Vienna honours Johann Strauss with Grand Anniversary lineup

2025 marks the bicentennial of Johann Strauss II, the legendary “Waltz King,” whose compositions continue to define Vienna as the world’s music capital.

In honor of this milestone, the city is pulling out all the stops with an extensive lineup of events, exhibitions and performances, giving travel professionals the perfect opportunity to craft unforgettable Vienna experiences for their clients.

A YEAR OF STRAUSS: MUSTATTEND EVENTS IN 2025

Vienna’s tribute to Strauss extends throughout the year, but the most notable celebrations are scheduled for the summer and autumn/winter seasons. From immersive exhibitions to spectacular stage productions, here are the top highlights for travellers looking to revel in the legacy of the Waltz King.

SUMMER (JULY – SEPTEMBER

2025):

1. House of Strauss – A newly established cultural hub dedicated to Johann Strauss, this venue features a museum, concerts and a historic performance space where Strauss himself once played.

2. A Danube Experience Like No Other – Inspired by Strauss’ most famous composition, “The Blue Danube,” visitors can enjoy Vienna’s picturesque waterfront with boat rides, swimming and relaxation on the Old Danube and Danube Island –set to a carefully curated Strauss playlist.

3. House of Music’s Virtual Conductor – At this interactive museum, visitors can take the conductor’s podium and lead

a virtual orchestra through Strauss’ iconic Danube Waltz.

4. The Golden Strauss Monument – One of Vienna’s most photographed landmarks, the Strauss statue in Stadtpark is an essential stop for music lovers and photographers alike.

5. Cagliostro – Johann Strauss at the Circus (Sept. 10-28, 2025) –A mesmerizing musical circus production by the renowned Circus Theater Roncalli, featuring Strauss melodies and a script by Thomas Brezina, bringing the composer’s world to life under the big top.

AUTUMN/WINTER (OCTOBER

– DECEMBER 2025):

1. Johann Strauss Audio Walk

– Available through the free city guide app Ivie, this self-guided tour takes visitors through 11 iconic Strauss locations, including his former residences and performance halls, accompanied by music from the Vienna Johann Strauss Orchestra.

2. Jo hann Strauss Apartment on Praterstraße – Preserved in its original condition, this historic home allows visitors to step into the composer’s life and gain insight into his creative world.

3. October 25, 2025: The 200th Birthday Celebration – Vienna will host a grand birthday event at City Hall, a Vienna Philharmonic performance at the Vienna Music Society, and a special production of One Night in

JOHANN STRAUSS MONUMENT, STADTPARK ©WIENTOURISMUS/PAUL BAUER

Venice at the Vienna Volksoper.

4. A Visit to Johann Strauss’ Final Resting Place – The Central Cemetery, where Strauss is buried alongside other musical greats, is an experience in itself, offering a mix of history, architecture, and a unique blend of nature and culture.

5. The Shadows of Doubt – Inside the Mind of Genius (January 3 – December 31, 2025) –An artistically designed escape room experience, where visitors can immerse themselves in the genius a nd challenges of Strauss’ life.

A GOLDEN OPPORTUNITY FOR TRAVEL ADVISORS

With a packed anniversary calendar, Vienna presents an excellent opportunity for travel advisors to craft bespoke packages centered around Strauss’ legacy. From themed itineraries to exclusive concert experiences, the city offers numerous ways to engage clients looking for an enriching cultural getaway. Visit vienna.info

EXCLUSIVE INDUSTRY

ACCESS: VIENNA EXPERTS

CLUB INTERNATIONAL (VECI)

For travel professionals eager to deepen their knowledge of Vienna and its offerings, the Vienna Experts Club International (VECI) provides exclusive benefits. Established in 2006 by the Vienna Tourism Board, the club boasts a global membership of around 16,000 travel professionals across 90 countries.

MEMBERSHIP PERKS

INCLUDE:

• Monthly newsletters featuring the latest tourist updates.

• Access to exclusive discounts and free entry to Vienna’s top attractions.

• Sweepstakes and special promotions for members and their travel companions.

• Fir st-hand experiences that

enhance itinerary planning and product recommendations.

• C omplimentary, non-binding membership for eligible travel professionals.

RESOURCES AND SALES TOOLS FOR THE TRADE

Travel advisors can access comprehensive sales tools, destination insights, and key statistics through the Vienna Tourism Board’s dedicated B2B portal at b2b.vienna.info. This resource hub provides up-to-date information designed to support industry professionals in creating compelling Vienna travel experiences.

CRAFTING MEMORABLE VIENNA JOURNEYS

As the world prepares to celebrate the 200th birthday of Johann Strauss II, Vienna is setting the stage for an unparalleled year of music, culture and history. Whether through grand concerts, immersive experiences, or historic landmarks, this anniversary presents a golden opportunity for the travel industry to showcase Vienna as a premier destination for music lovers.

For further information and event updates, visit STRAUSS.WIEN.INFO and explore the Strauss-themed events database.

CENTRAL CEMETERY, JOHANN STRAUSS' GRAVE ©WIENTOURISMUS/PAUL BAUER

CIE Tours celebrates travel advisors with month-long incentives

CIE Tours is reaffirming its longstanding commitment to the travel advisor community with a month of appreciation initiatives throughout May.

The guided vacation specialist, known for its deep roots in Ireland and its wide range of European tour offerings, is marking Travel Advisor Appreciation Month with a mix of rewards, promotions and exclusive savings designed to support and thank its advisor partners.

TRAVEL ADVISORS AT THE CORE

With travel advisors driving 75% of its business, CIE Tours doesn’t just appreciate its advisor community –it depends on it, says Diego Perez, the company’s Toronto-based Business Development Manager for Eastern Canada. “Travel advisors are the heart of our success. Their deep relationships and trusted guidance help clients choose the journeys that become lifelong memories. We’re proud to support them with rewards and recognition that reflect their essential role.”

As part of the May celebration, CIE Tours is offering:

• A Grand Prize Giveaway: One advisor will win a nine-day Best of Spain guided tour for two, announced on Travel Agent Day (May 7).

• Daily Gift Card Draws: Every advisor booking made in May earns an entry into a draw for a $100 gift card – one awarded each day of the month.

• Exclusive Discounts: Eligible advisors can take advantage of a year-round 30% discount for themselves and a guest on CIE Tours vacations.

AN IRISH EXPERT TRUSTED BY CANADIANS

With more than 90 years of experience, CIE Tours continues to offer Canadian travellers authentic and immersive Irish experiences. Backed by CIÉ Group, Ireland’s national transport company, the operator leverages strong local partnerships and on-the-ground expertise to deliver

high-quality guided vacations. Its offerings span coach tours, private driver experiences and independent selfdrive options.

A FULLY INCLUSIVE EXPERIENCE

CIE Tours’ All-In Inclusive Advantage – covering accommodations, transportation, meals and entrance fees – are included upfront, eliminating hidden charges. It remains a key selling point for both advisors and clients, with a consistent 95% guest satisfaction rate. Tour directors are praised for their hospitality, storytelling and in-depth local knowledge, further enhancing the travel experience.

While Ireland remains the company’s signature destination, its European portfolio extends to Britain, Italy, Iceland and Spain, bringing the warmth of Irish hospitality to a broader stage.

For more information on Travel Advisor Appreciation Mo nth or to register for updates on future offers, visit www.cietours.com/advisor-perks.

Sharing the Magic of Ireland and Beyond

With nearly 50 expertly crafted guided coach itineraries and countless options for custom group tours, private driver vacations, and independent adventures, CIE Tours has the perfect journey for every traveler.

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For over 90 years, travel advisors have trusted Irish-owned CIE Tours—the premier specialist in Ireland vacations—to deliver exceptional experiences. With more than three million travelers served and a 95% guest satisfaction rate, you can book with confidence, knowing your clients will enjoy seamless journeys and unforgettable moments.

Plus, our exclusive All-In Inclusive Advantage ensures exceptional value for your clients— and maximum earnings for you. With hotels, transportation, attractions, entertainment, and most meals included in one upfront price, there are no surprise expenses on tour—and you earn commission on everything your clients experience.

London, England

Ring of Kerry, Ireland

Amalfi Coast, Italy

Seljalandsfoss Waterfall, Iceland

Barcelona, Spain

Isle of Skye, Scotland

Antigua and Barbuda launches streamlined entry, exit system

Antigua and Barbuda has launched a new and modern arrival and departure system designed for travellers using V.C. Bird International Airport.

The launch of ArriveAntigua.com was developed by the Antigua and

Barbuda Ministry of Tourism, Civil Aviation, Transportation, and Investment, in collaboration with the Antigua Department of Immigration and the Antigua and Barbuda Customs and Excise Division.

“We are committed to continuously improving the visitor experience in Antigua and Barbuda. The launch of ArriveAntigua.com is a major step in creating a smooth and seamless experience from the moment visitors arrive, allowing travellers to spend less time in the terminal and more time enjoying our 365 stunning beaches,” said Charles Fernandez, Antigua and Barbuda's Minister of Tourism, Civil Aviation and Transportation.

The fully integrated, electronic system significantly enhances convenience and efficiency for visitors, he added.

Key features of ArriveAntigua.com include:

• Simple, dynamic interface: No app download required. Travellers can quickly complete the online form using their mobile or tablet devices.

• A utomatic passport scanning: By simply taking a photo of their passport, visitors allow the system to automatically populate personal details, simplifying the process.

• Quick questionnaire: Within 72 hours of their scheduled flight, travellers answer a few brief questions about their stay and customs declarations.

• Effortless arrival and departure: Upon completion, travellers receive a QR code, which can be saved via screenshot, added to an iPhone Wallet, or accessed through email confirmation. This QR code expedites processing at Immigration and Customs, ensuring a swift entry and exit experience.

The new system will soon expand to include seaport arrivals and private jet passengers at Fixed Base Operators (FBO) across Antigua and Barbuda.

Travellers to Antigua and Barbuda are encouraged to complete the online form at ArriveAntigua.com.

FALMOUTH BAY

Visit Atlantic City and DO AC unite under one brand

Visit Atlantic City has officially integrated the DO AC brand under its unified name, aligning leisure and meetings marketing into a single, cohesive strategy.

The announcement was made during Visit Atlantic City’s Annual Meeting, marking a significant step in the destination’s brand evolution.

This integration streamlines the city’s promotional efforts by uniting two formerly separate brand voices under the Visit Atlantic City banner. The move is designed to strengthen the destination’s appeal for both leisure travellers and business event planners.

“Uniting the DO AC and Visit Atlantic City brands under one umbrella marks a pivotal moment for Atlantic

City,” said Gary Musich, President and CEO of Visit Atlantic City. “The move allows us to speak as a stronger, united voice, streamlining our efforts in amplifying Atlantic City’s appeal as a premier destination for leisure and business travellers. It also enables us to deliver a greater economic impact for our community.”

The rebrand traces back to 2022, when the organization transitioned from Meet AC to Visit Atlantic City. In 2024, further integration brought together customer and content management systems, enabling the launch of a unified website: VisitAtlanticCity.com. The site now features a booking engine for the first time in 13 years and reflects the city’s new brand identity through consistent logos, colours and typography.

New seasonal campaigns were also unveiled at the Annual Meeting, including “Where Celebrations Live On” and “Create Memory Making Moments,” both informed by research

conducted by Future Partners.

“We are thrilled to launch new leisure advertising in the marketplace. The creative testing results are encouraging, with interest in visiting Atlantic City and enthusiasm for leisure travel to the destination both on the rise following exposure to the tested creative,” added Karina Anthony, Executive Director of Marketing of Visit Atlantic City.

The integration builds upon leisure efforts previously undertaken by the Casino Reinvestment Development Authority (CRDA), with Visit Atlantic City assuming full responsibility for promoting the destination.

In 2024, Visit Atlantic City hosted 206 meetings and events, generating over 290,000 room nights and contributing more than US$353 million in economic impact.

For more information, visit www. VisitAtlanticCity.com.

EMBARK ON YOUR OWN COVER STORY

For over 137 years, National Geographic has inspired the world with stories of discovery and exploration. Now, it’s your customers’ turn to live those stories firsthand.

Our National Geographic Journeys take travellers beyond the ordinary. Created for the curious and experience-driven,

G Adventures launches Rail Collection

G Adventures has introduced a new Rail Collection featuring 60 train-based, small-group trips across 20 countries, offering a flexible and immersive travel experience focused on responsible tourism and cultural connection.

The new collection spans multiple travel styles – from Solo-ish to Geluxe – with options suited to a range of budgets and comfort levels. Each trip prioritizes rail as the main mode of transport, allowing travellers to avoid flights and reduce their carbon footprint while enjoying local landscapes.

G Adventures highlights that train travel, often challenging to book independently, becomes more accessible and rewarding with its guided group format. Each trip is led by a Chief Experience Officer (CEO), ensuring seamless coordination, local insight and added

these small group adventures are designed to foster deep, meaningful connections. Travellers will explore iconic destinations, immerse themselves in rich cultures, and gain access to unique experiences that bring the pages of National Geographic to life.

Learn more at gadventures.com/ngj

peace of mind.

In addition to easing logistics, the new itineraries bring travellers into lesser-visited communities, helping distribute tourism dollars more evenly while supporting local economies. From window-seat views of remote regions to station stops in smaller towns, the experience offers deeper connection and greater authenticity.

“Rail travel can be so much more than just a mode of transportation; it’s a gateway into responsible cultural exploration where the journey is just as enjoyable as the destination,” said Yves Marceau, vice president of product, G Adventures.

Sample itineraries include:

• Highlights of Poland: A 10-day journey from Warsaw to Wroclaw via regional rail, with walking tours and cooking classes. From $2,799 pp.

• Solo-ish China: An 11-day trip on China’s high-speed bullet trains with stops in Shanghai,

Xi’an and Beijing. From $3,269 pp.

• Back Roads of Japan: An 11-day itinerary featuring Japan’s highspeed Shinkansen bullet train, homestays and a paper-making workshop. From $5,959 pp.

• Uncover India: A 15-day experience through Delhi, Agra and Udaipur by train, geared toward 18-to-Thirtysomethings. From $1,329 pp.

• Epic Vietnam: A 14-day hostel-based Roamies trip with night trains, beach stops and noodle-making. From $1,399 pp.

• Highlights of Italy: A 9-day rail adventure through Rome, Florence and Venice, with wine tastings and cultural tours. From $2,749 pp.

All trips in the Rail Collection are now available for booking. Go to www. Gadventures.com for more details.

Railbookers highlights five unforgettable rail adventures

As travellers increasingly seek immersive, stress-free ways to explore the world, Railbookers is showcasing five standout itineraries that combine luxury, cultural discovery and breathtaking scenery – all by rail.

From the soaring peaks of the Swiss Alps to the majestic Canadian Rockies, each journey is carefully curated for those who want to experience more while worrying less about logistics.

SWITZERLAND

Switzerland is a bucket-list destination for train enthusiasts, and Railbookers’ “Best of Switzerland” itinerary delivers panoramic views and iconic routes. From Zurich, travellers glide through alpine scenery on renowned trains such as the Glacier Express, Bernina Express

and GoldenPass Express. Stops include Zermatt, Lucerne and Montreux. Upgrades to first-class seating and premium accommodation are available.

ITALY

This journey offers a taste of Italy’s most celebrated cities. Beginning in Venice, travellers continue to Florence and Rome via high-speed rail. The itinerary blends world-famous landmarks like the Colosseum and the Duomo with authentic local experiences, striking a perfect balance between history, cuisine and romance.

SCOTLAND

This rail adventure is a dream for fans of both natural beauty and historical intrigue. Highlights include the Jacobite Steam Train – known as the real-life Hogwarts Express – and the scenic West Highland Line. Stops in Edinburgh, the Isle of Skye and historic castles and whisky distilleries offer a dynamic mix of adventure and heritage.

SCANDINAVIA

For travellers wanting to explore multiple countries in one trip, the “Essential Scandinavia” package delivers. The journey connects Denmark, Norway and Sweden via scenic routes like the Flåm Railway and the Oresund Bridge. Along the way, guests experience both vibrant cities and dramatic fjords, blending urban sophistication with natural wonder.

CANADIAN ROCKIES

Closer to home, this itinerary aboard Rocky Mountaineer offers a luxurious escape through Western Canada. With glass-domed coaches and first-class service, this route travels from Vancouver to Lake Louise via Kamloops and Banff, showcasing glacier-fed lakes, towering peaks and serene hot springs.

Go to www.Railbookers.com for more details.

Riverside Luxury Cruises has multigenerational appeal

As demand for multigenerational travel continues to rise, Riverside Luxury Cruises is making river cruising more accessible – and attractive – to families of all ages.

With no minimum age requirement, connecting suites and a wide range of onboard and onshore experiences, Riverside Luxury Cruises is positioning itself as a top choice for multi-generational travel. The cruise line is inviting families to experience Europe together, in comfort and style.

“Riverside offers an ideal experience for affluent, savvy, multi-gen travellers. There is no easier way to see Europe while catering to different ages, interests and travel experience,” said Jennifer Halboth, CEO of Riverside Collection Americas. “Driving through Europe, or taking trains with the family in tow, will simply steal time away from your precious vacation. Instead, book a Riverside cruise,

unpack once—extra important with kids in the mix—and let the crew cater to your family while you discover multiple cities and countries together in an easy yet luxurious trip.”

Unlike other river cruise lines that restrict younger guests, Riverside welcomes families without a minimum age limit. “This is by design. We don’t have a minimum age limit because we want to say yes to every family that wants to experience Europe in the uniquely Riverside way,” Halboth said.

Families can book connecting suites, and larger suites can accommodate a cot or crib upon request. A third guest sharing a room travels at a 40% discount, and children under two cruise at no charge.

Excursions are just as inclusive. Each port offers a variety of activities, from traditional walking tours to hands-on experiences like cooking classes or visits to the Cologne chocolate museum. Active families can take part in hiking, biking or kayaking adventures. Complimentary bikes and e-bikes are also available for independent exploration.

Onboard amenities also cater to guests of all ages. Each ship has an

indoor pool with resistance jets, ideal for both play and exercise. In the Atelier lounge, fresh-made bubble waffles with assorted toppings and a full ice cream counter are sure to be a hit. Families can also enjoy homemade pretzels, charcuterie and sweet treats at the buffet, or opt for hot chocolate and barista-made lattes.

Evenings are equally inviting, with fresh popcorn available before happy hour and 24-hour room service that lets kids dine in their suite while parents enjoy a quiet restaurant meal. Every suite includes a dedicated butler to assist with personalized touches.

Popular with families are the Christmas Market cruises in November and December. Sailings along the Danube, Rhine and Main rivers offer holiday charm, with stops in festive cities like Vienna and Cologne. Parents can sip glühwein while children enjoy hot cocoa and skating under the twinkling lights.

Travel advisors can book clients through the dedicated portal at www. Riverside-Cruises.com/TA, where more information is also available.

Share the love, get rewarded with the Jamaica Travel Specialist Program

The Jamaica Tourist Board is encouraging travel advisors to “share the love and get rewarded” with the Jamaica Travel Specialist Program.

Available at oneloverewards.com, the program is where advisors can earn points for every booking made, which can then be redeemed for gifts and rewards. Once they complete the training program, advisors can record their bookings and start accumulating points. Based on the number of all qualified bookings entered into the booking tracker during a calendar month, there will be a monthly cash reward to the top-booking Jamaica agent of 10 or more bookings. Plus, points can be used to purchase items from the One Love Rewards store.

Advisors who complete the program will be certified as a Jamaica Travel Specialist or a Jamaica Weddings & Honeymoons Specialist, plus earn 3 CEU credits from The Travel Institute. In addition, they’ll receive a listing on VisitJamaica.com, gain access to Jamaica’s monthly e-newsletter featuring island-wide deals, enjoy a 50% discount at Club Mobay & Club Kingston (airport arrivals/departures), and the top 50 advisors and their companions will be invited to

the annual ‘One Love Affair’ Awards Ceremony.

The Jamaica Tourist Board recently engaged with Jamaica Travel Specialists during a Bob Marley lyric travel trade contest on Feb. 6. Over 450 travel advisors took part in the contest, with the winning advisor taking home a three-night stay at the Courtleigh Hotel and “Suites in Kingston, Jamaica.

To register for the Jamaica Travel Specialist Program, go to onelove rewards.com.

Jamaica travel specialists

Quark Expeditions expands Antarctic offerings with new adventures

Quark Expeditions is set to elevate polar exploration with its 2026-2027 Antarctic season, marking 35 years of pioneering adventure travel.

The upcoming season introduces new experiences centred around whales, camping and science, along with the debut of the World Voyager. With 13 thoughtfully crafted itineraries and 43 departures, travellers can customize their Antarctic adventure like never before.

Early booking savings of up to 15%, along with an exclusive Early Booking Bonus, are available until May 31, 2025.

WORLD VOYAGER JOINS THE FLEET

World Voyager, a modern, 168-passenger expedition ship, is purpose-built for polar travel and scientific engagement. It features all-balcony suites, a state-of-the-art presentation theatre and a dedicated Science Hub. Debuting in the 2026-2027 season, the Science & Discovery Program will be a key element of all World Voyager departures, allowing guests to participate in seabird surveys, whale documentation and more.

ADVANCING MARINE RESEARCH

A highlight of the season is Quark Expeditions’ partnership with the Friedlaender Lab at the University of California. Led by renowned marine biologist Dr. Ari Friedlaender, this collaboration is central to the Antarctic Marine Mammals: The World of Whales and Seals expedition.

Travellers on this 11-day journey will engage with marine mammal experts, listen to whale songs via hydrophones and contribute to whale identification and conservation efforts through the Happywhale project.

EXPANDING OFF-SHIP ADVENTURES

Quark Expeditions is also introducing new and enhanced off-ship experiences. Select departures of Antarctic Explorer: Discovering the 7th Continent aboard the Ocean Explorer will offer an expanded camping program, allowing twice as many guests to spend a night under the Antarctic sky. Meanwhile, the Antarctica by Helicopter: Crossing the Circle & the Peninsula itinerary (February 16–March 1, 2027) includes breathtaking aerial views, with at least two flightseeing excursions and a heli-landing below the Antarctic Circle.

For more information, visit www. QuarkExpeditions.com.

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Globus survey reveals top touring trends for 2025

More than 25,000 past Globus and Cosmos guests have shared what’s next on their travel radar – and the results point to a growing demand for immersive, flexible and expertly guided touring experiences.

According to the recent Wish List survey, the most sought-after destinations for future tours include Ireland and Scotland (24%), the South Pacific (24%), Italy (18%), Africa (17%), Greece (16%) and Iceland (12%). From the castles of the Highlands to the glaciers of Iceland, today’s travellers are prioritizing rich, story-filled itineraries in far-flung and iconic locations.

Globus is meeting that demand with a wide array of touring options, including classic itineraries, off-season Escapes, Undiscovered journeys to lesser-known locales, and

the company’s increasingly popular Small Group Discovery tours.

“We’re making small groups a big deal,” said Steve Born, chief marketing officer for the Globus family of brands. “With fewer travellers, more immersive experiences and unparalleled access, our Small Group Discovery tours redefine what it means to truly tour a destination. This isn’t just about seeing the world –it’s about experiencing it in a way that’s richer, deeper and completely unforgettable.”

Half of those surveyed said they’re willing to pay more for the benefits of small group travel. Globus responded by launching 50 new Small Group Discovery tours last year, with an average of just 15 guests (18 outside Europe), offering travellers exclusive access to experiences in places like Italy, Japan, Costa Rica and Kenya.

Flexibility is also top of mind. Nearly 70% of survey respondents said they want more freedom while on tour,

and 93% ranked the ability to choose excursions as important or very important. Globus’ Choice Touring vacations cater to this demand by offering two to three “Choice” days on every itinerary, allowing guests to personalize their experience at no extra cost.

The desire to get off the beaten path is another strong trend, with 51% of respondents seeking out undiscovered destinations and experiences. Globus’ Undiscovered tour are designed to deliver just that – lesser-known locations with fewer crowds and more authentic moments.

Travelling with a partner (52%) remains popular, while others are opting for family and friend groups (26%) or solo adventures (18%). To support solo travellers, Cosmos offers a 50% discount on the single supplement for select tours.

For full details and itineraries, visit www.globusjourneys.ca . Travel advisors can also visit www.travel advisorportal.ca.

Kyoto, Japan

Green Spain gains ground as top ecotourism destination

The northern Spanish regions of Galicia, Asturias, Cantabria and the Basque Country — collectively known as Green Spain — are experiencing strong growth in tourism, with a record 17 million visitors in 2023.

That figure represents an increase of four million over 2019, marking a notable shift in traveller interest toward nature-focused experiences.

Unlike the sun-soaked beaches of southern Spain and the Mediterranean coast, Green Spain is celebrated for its lush landscapes, rugged mountains and vibrant cultural heritage.

From the dramatic peaks of the Picos de Europa to the sweeping vistas of the Cantabrian coast, the region offers a distinct alternative for nature lovers, hikers and cultural travellers alike.

Key cities such as Santiago de Compostela, Oviedo and Bilbao add to the region’s appeal, offering historic architecture and world-class cultural institutions like the Guggenheim Museum. Green Spain also caters to food lovers, with traditional dishes and locally sourced products drawing culinary tourists year-round.

New initiatives continue to boost the region’s profile. One major project is the Grand Route of Green Spain, a multi-section itinerary that crosses four autonomous communities. The route connects must-see stops including San Sebastián, the Rioja Alavesa

wine region, the bay of Santander, the caves of Altamira, Oviedo, and numerous picturesque fishing villages along the Cantabrian Sea.

Also underway is the Ecotourism Corridor, an experience linking 26 protected natural areas along the Cantabrian coast. The initiative is designed to support conservation efforts and foster sustainable tourism that benefits local communities.

With its blend of natural beauty, cultural richness and a growing commitment to sustainability, Green Spain is quickly becoming a leading destination for Canadian travellers seeking immersive, eco-friendly European experiences.

For more information, go to www. spain.info.

DISCOVER THE & MORE VACATION

With legendary Bahamian hospitality and lively rhythmic celebrations, there’s a colourful world just waiting to be explored. Rejuvenate yourself with pristine white sand beaches and clear turquoise waters. Feed your happiness at five-star resort restaurants and laid-back local cafes. Spend less time traveling and more time relaxing with nonstop flights from most major cities.

With Uniglobe Travel, you have the freedom to pick and choose the solutions that fit your agency’s needs

The Uniglobe Travel Partner Agency Program is designed to help retail travel agencies grow their corporate business with a strategic, costeffective approach.

We provide agencies with cuttingedge technology tools to attract, serve, and retain corporate clients –without unnecessary expenses.

Choose from a range of affordable solutions, including custom websites, corporate booking tools, automated quality control systems, online client reporting, hotel programs, and more to create a tailored Uniglobe experience.

Gone are the days of mandatory royalties, teal blue jackets, and name changes. Instead, Uniglobe offers a flexible and affordable licensing program that aligns with the modern travel industry.

The bottom line is the travel industry has changed and so has Uniglobe Travel.

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Our Suite of Solutions designed to help you grow include:

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Corporate Booking Tool - Benefit from Uniglobe’s in-house Concur Specialist, providing access to the program along with expert day-to-day support.

Reporting - Stay informed with online account management and comprehensive reporting tools for better decision-making.

Marketing - Leverage Uniglobe’s marketing programs and technology to create professional email campaigns, a monthly corporate newsletter, customized website content, and social media posts. Manage it yourself or let us handle it for you.

Incentives - Access exclusive benefits with preferred airlines, hotels, car rentals, tour operators, and insurance providers, plus highly competitive GDS contracts with Amadeus and Sabre.

Corporate Growth ProgramUtilize professional corporate materials, ready-to-use customized presentations, and expert support for presentations and RFPs.

Meetings & Networking - Stay connected and ahead of industry trends with opportunities to participate in annual conferences, owner’s forums, corporate sales meetings, staff training sessions, and webinars. Engage, learn, and grow with a network of likeminded professionals.

Leisure Strategy - Uniglobe supports your leisure travel growth as well! Gain access to the Uniglobe Cruisedesk, offering exclusive cruise solutions to enhance your agency’s leisure offerings.

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Members Are Saying:

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for my agency. Their global reach, exceptional supplier partnerships, and personalized service is second to none. With Uniglobe’s support, we’re now equipped to compete head-tohead with major industry players, leveraging Uniglobe’s advanced resources and industry insights to enhance our service offerings.”

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“Travel Innovations has been with Uniglobe for over 10 years. During that time, we have enjoyed a sense of community and cooperation with both HQ and other agency owners. Uniglobe allows owners to run their businesses independently but provides us with tools and a brand that signifies excellence in the Canadian travel industry.”

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“Uniglobe has provided us with the corporate tools needed to be competitive in the always evolving travel landscape. Their team is responsive and inclusive. We are proud to be a Uniglobe Partner, wholly Canadian owned!”

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For more information on how to join the Uniglobe family, contact Joel Kopstick at jkopstick@uniglobe.ca or 905-671-4497 ext 229.

Joel Kopstick, Vice President, Uniglobe Travel (Canada)

Viking announces booking bonus for Travel Advisor

Appreciation Month

TORONTO — Viking is joining in on all the fun for Travel Advisor Appreciation Month with a new booking bonus offer that lasts throughout May.

Now through May 31, 2025, Viking is offering a $100 bonus per booking on its Viking Rewards Card, to graduates of the Viking Travel Advisor Academy.

The offer applies to all product lines – river, ocean, expedition and Mississippi sailings – with no need to manually track bookings. Travel advisors simply need to visit viking. com/advisor and do the following:

• Successfully complete the Viking Travel Advisor Academy by logging into the TA Portal and becoming a Viking Certified Expert

• Click on Viking Rewards and complete the registration process to qualify

For more information go to viking.com/advisor.

Collette rolls out new perks and resources for Travel Agent

Appreciation Month

MISSISSAUGA, ON — Collette is marking Travel Agent Appreciation Month with a series of new initiatives aimed at supporting and celebrating travel advisors under the theme “Travel Advisors: Turning Wanderlust into Reality.”

Throughout the month of May, the global tour operator is rolling out a range of resources, giveaways, and events designed to help advisors grow their business and engage clients more effectively.

Among the key highlights:

• Social Media Marketing Support: Collette has joined the Rallio platform, providing advisors with ready-to-use social media content complete with calls to action.

• Collette Connection: Advisors can now order brochures –including the newly released Italy and British Isles editions – and send them directly to clients,

personalized with their own messaging, at no cost.

• Travel Advisor Network (TAN): Daily giveaways, insider updates and special events will be shared on TAN throughout the month, making it the central hub for advisor engagement.

• Enhanced Advisor Portal: The Travel Advisor Portal features upgraded tools and resources to streamline support and education.

• Dedicated Business Development Support: Collette’s Business Development Managers remain available for personalized assistance, focused on helping advisors boost their sales.

• Collette University: Advisors can access a range of brief but comprehensive learning modules aimed at professional development.

• Marketing Resources: A robust suite of promotional materials is available to help advisors enhance their visibility and client outreach.

• Exclusive Virtual Events: Justfor-advisors virtual sessions and flash chats are scheduled throughout the month, including a Travel Advisor Chat on May 29. Click here for details.

• Air Sale Offer Extension: Collette is extending its current 50% off air promotion through May 30, giving advisors more time to pass on value to their clients. Click here for details.

Collette is encouraging travel advisors to make the most of the month-long celebration by participating in events and exploring all the tools available through the Travel Advisor Portal and the Travel Advisor Network.

AIR CANADA IS TAKING TRAVEL AGENT APPRECIATION TO NEW HEIGHTS BY PARTNERING WITH AIR CANADA VACATIONS.

Air Canada, ACV mark Travel Agent Appreciation Month with prizes

MONTREAL — Air Canada and Air Canada Vacations are kicking off Travel Agent Appreciation Month with a big prize giveaway for travel advisor partners.

“As a longstanding champion of our industry partners, Air Canada is taking travel agent appreciation to new heights by partnering with Air Canada Vacations on a contest specifically for travel agents, as a way to say thank you for their year-round support,” says the airline.

There are 50 prizes in all, including a pair of Economy Class tickets to any Canadian destination Air Canada flies, ACV&ME points, future travel vouchers and more. Terms and conditions apply; see the contest page for full details.

Each week, there’s a new chance to win and 10 winners will be selected. Canadian travel agents can get started this week by visiting aircanada.com/ TravelAgentMonth. Full details on contest submissions and how Air Canada is celebrating Travel Agent Appreciation Month can be found at that link as well.

ACTA launches social media contest ahead of Travel Agent Day

TORONTO — In celebration of Travel Agent Day on May 7, ACTA has launched a social media contest that includes several exciting prizes.

Running from May 7-15, 2025, the contest includes the following prizes:

• 3-night stay for two at Secrets St. Lucia

• 3-night stay for two at Secrets Aruba

• 5-night stay for two at Dreams Playa Esmeralda Punta Cana

To participate, travel advisors can view the rules by following ACTA on Instagram (@ACTACanada_ or @ACTAQuebec).

“It’s our way of saying thank you for everything travel advisors do,” said ACTA President, Wendy Paradis.

All travel is valid for one year.

Sunwing Vacations launches 31 Days of Giveaways for travel advisors

TORONTO — In celebration of Travel Agent Appreciation Month, Sunwing Vacations is showing its gratitude to the travel trade community with a new campaign: 31 Days of Giveaways.

Throughout the month of May, the tour operator will be giving away a prize a day, for a total of 31 prizes, plus up to 8X STAR Points when advisors book their clients at 50+ resorts.

Prizes include several seven-night hotel stays at properties in popular sun destinations, including Mexico, Jamaica and more, plus gift cards ranging from Indigo to President’s Choice, Petro Canada and The Keg.

For every eligible booking advisors secure by May 31, 2025, they will be entered into the prize draw. Each Monday, the winners from the previous week will be announced on the Sunwing Vacations Group – Travel Advisors Facebook page.

“I’d like to sincerely thank our community of trusted travel advisors for all their hard work and support,” says Deana Murphy, Vice President of Sales and Business Development at Sunwing Vacations Group. “We appreciate all that you do to take care of our mutual clients each day, all year round. We’re thrilled to make Travel Agent Appreciation Month this year extra special with additional perks to show our deep gratitude.”

For more information go to www.sunwing.ca.

Azamara celebrates travel advisors with perks and Alaska training program

MIAMI — Azamara Cruises is saying a big “thank you” to travel advisors with month-long tools, incentives and promotions for Travel Agent Appreciation Month.

Throughout the month of May, travel advisors can expect a series of special offerings designed to enhance their education and earn greater commissions and rewards.

Said Michelle Lardizabal, Chief Sales Officer, North America: “At Azamara Cruises, our travel advisor community is at the core of our success— they’re not just partners, they’re an integral part of everything we do. Their insights and collaboration have been instrumental in shaping the Azamara World Academy. This program, along with enhanced commission opportunities, reflects our deep commitment to supporting and empowering our advisors, strengthening our partnership, and expressing sincere appreciation for their continued dedication.”

At the heart of the month-long celebration is the launch of Azamara’s new Alaska Educational Program, now available on the Azamara World Academy platform.

This specialized training is designed to equip advisors with in-depth knowledge of Alaska ahead of Azamara’s highly anticipated return to the region in 2026. Through the program, advisors can earn the Azamara Cruises Expert bad upon graduating from the first three chapters, and become a certified Azamara Cruises Alaska Specialist after completing chapter 4.

For advisors who complete the new Alaska course on Azamara World Academy, a variety of benefits will be available to them, including:

• AWA Alaska + CT chapter Graduate = additional $100 BC on any booking within 30 days of graduation

• Additional CLIA Credits

• Each week one lucky travel advisor will win a special gift by sharing a photo of their Azamara Cruises voyage or their client’s voyage on the Azamara Alliance Travel Partner Group Facebook page

• The first 100 graduates will receive a Destination Immersion Elevated commemorative pin

• Certificate and new logo with “Alaska Specialist”

In addition, through the end of May, travel advisors can earn Double Group Amenity Points on select sailings. Go to connect.azamara.com/ world-academy for details.

WestJet launches new contest and learning portal for Travel Advisor Appreciation Day

TORONTO — WestJet is celebrating Travel Agent Appreciation Day throughout the month of May with the launch of a new contest and learning portal.

The contest prize includes the following:

• A Discover Halifax prize package, including roundtrip airfare, accommodations, gift certificates, tours and more

• $300 WestJet gift card + 2 Extended Comfort vouchers

• A $150 Skip gift card

Travel advisors can enter the contest by registering for WestJet’s new learning portal and submitting an entry form. Full details are available at westjettravelagents. com/thank-you/.

The new learning portal is designed specifically with travel advisors in mind and features curated, interactive learning modules, helpful resources to support advisors in their daily work, and future opportunities to win prizes and experiences.

To access the learning portal, go to westjettravelagents.com/ learning-portal.

Azamara Onward (photo credit Azamara)

Earn a $50 e-gift card with Uniworld’s Travel Advisor Appreciation Month offer

LOS ANGELES — Uniworld Boutique River Cruises is honouring Travel Advisor Appreciation Month this May with a special offer for Canadian travel advisors.

For every new 2025 Uniworld booking made between May 1-31, 2025, registered Canadian travel advisors will receive a $50 e-gift card. Use promo code ‘TAI2501-C’ in Canada at time of booking.

“As we kick off Travel Advisor Appreciation Month, we wanted to express our gratitude for our trusted travel advisor partners, who are an integral part of the Uniworld family,” says Ellen Bettridge, President and CEO of Uniworld Boutique River Cruises. “This new offer is a token of our appreciation

for their unwavering support, and a way to inspire their clients to treat themselves to a luxurious Uniworld experience this year.”

EXCLUSIVE SAVINGS FOR RETURNING GUESTS

To help advisors make the most of this limited-time offer, Uniworld is offering exclusive savings for members of River Heritage Club, the company’s loyalty program for past guests. These include a limitedtime $1,500 per person Past Guest Bonus on select itineraries and departure dates, and up to $700 per person in savings for River Heritage Club members on all 2025 sailings. In addition, club members can enjoy Double Referral Program Credits and receive $150 off their next booking when they refer friends or family who are new to Uniworld, by June 30, 2025.

For more information go to www. uniworld.com/ca.

Gift cards, bonus commission with Scenic Group’s thank you to agents

VANCOUVER — Scenic Group is offering a rewards program throughout May and June to celebrate and recognize the contributions of Canadian travel advisors.

A series of incentives and opportunities will be offered to all travel advisors across Canada, “as a heartfelt thank you for their commitment,” says Scenic.

Canadian travel advisors can earn a Mastercard prepaid gift card with every Scenic Luxury Cruises & Tours and Emerald Yacht Cruises booking made until May 31, 2025.

Here’s how it will work:

• $100 prepaid gift card for every qualifying 2025 Scenic River cruise booking

• $100 prepaid gift card for every qualifying Emerald Yacht Cruise 2025-2026 booking

• $250 for every qualifying Scenic Eclipse 2025 and 2026 ocean cruise booking

Once the booking is made and deposited, agents are asked to enter the details into the form here (deadline: 5pm PST on June 6, 2025).

WE WANTED TO EXPRESS OUR GRATITUDE FOR OUR TRUSTED TRAVEL ADVISOR PARTNERS, WHO ARE AN INTEGRAL PART OF THE UNIWORLD FAMILY.

Canadian travel advisors can also earn an additional 2% bonus commission on Scenic and Emerald River Cruises 2026 Europe River Cruise bookings (excludes Portugal) made until June 30, 2025.

WestJet Vacations has 25 prizes up for grabs with new incentive

CALGARY — WestJet Vacations is showing its appreciation for advisors during Travel Agent Appreciation Month with a brand new incentive.

‘Get In It to Win It Bingo’ offers advisors the opportunity to win one of 25 prizes, ranging from allinclusive getaways with WestJet with roundtrip airport transfers, to Monos carry-ons and WestJet gift cards.

Advisors are invited to play Get In It to Win It Bingo all month long. The game is similar to classic bingo, but with a twist.

To participate, advisors can download the bingo card from the Travel Agent Resource site, book their clients on qualifying vacations and mark the booking number in the corresponding square to make up a line of their choosing.

Once a line has been completed, the bingo card should be uploaded through the submission link to be verified. The first five advisors to

complete a validated line will win one of the weekly prizes.

“Our travel advisor community is fundamental to WestJet Vacations’ continued success, and we’re thrilled to launch our Get In It to Win It Bingo as a way of showing our appreciation to our valued advisors that go above and beyond each day,” said Shannon Cunningham, Manager, Leisure Sales, WestJet Vacations.

“While we recognize advisor contributions throughout the year, Travel Agent Appreciation Month provides a unique opportunity to demonstrate our gratitude and aids in strengthening our partnerships for years to come. We wish all advisors participating in Bingo the best of luck.”

Cunningham added that WestJet Vacations sincerely thanks the entire travel advisor community for all their hard work and dedication to their mutual clients, and invites advisors to visit the Travel Agent Resource site to download their bingo cards and to start playing.

Win a trip for two to Spain with CIE’s Travel Agent Appreciation giveaway

MORRISTOWN, NJ — CIE Tours is celebrating Travel Agent Appreciation Month with a series of special giveaways and year-round discounts.

Leading the month-long celebration is a grand prize getaway for one advisor and a companion on CIE’s nine-day Best of Spain tour, which makes stops in Madrid, Seville, Granada, Valencia and Barcelona. Valued at US$7,000, the tour includes such highlights as a flamenco performance, a visit to Alhambra Palace and wine tasting at a family-owned vineyard.

To enter, travel advisors must complete the online form at www. cietours.com/en-ca/advisor-perks by May 6, 2025. The winner will be announced and notified on Travel Agent Appreciation Day on May 7, 2025. The tour must be booked by Dec. 31, 2025, and redeemed by Dec. 31, 2026.

In addition, for every CIE Tours vacation booked for clients between May 1-31, 2025, travel advisors will be automatically entered into a daily drawing for a chance to win a $100 e-gift card.

Beyond the month of May, travel advisors can enjoy 30% off guided vacations, which extends to companion reservations sharing the same room. The offer also includes the company’s All-In Inclusive Advantage, which includes everything noted within the itinerary – excursions, accommodations, most meals and transportation – all in one upfront price. Travel must be booked by Dec. 31, 2025, for travel by Dec. 31, 2026.

Valencia, Spain

DESTINATIONS

The Caribbean tourism sector continued its robust recovery and expansion in 2024, with international tourist arrivals reaching an estimated 34.2 million, according to a new report from the Caribbean Tourism Organization (CTO). This represents a 6.1% increase compared to 2023, and a 6.9% rise above prepandemic levels, marking the second consecutive year that the region has outperformed the 2019 benchmark. Canadian arrivals reached 3.3 million, a 4.0% increase compared to 2023, though still slightly below 2019 levels. The United States remained the top source market, with approximately 16.8 million arrivals.

The Bermuda Tourism Authority (BTA) has appointed Fever Pitch Marketing Communications as its Canadian agency of record to support its growth strategy in North America. Working with MMGY Global, Fever Pitch will lead PR efforts and MICE outreach in Canada. With rising Canadian visitation and increased airlift, the BTA aims to build momentum through strategic media, influencer relations, consumer activations, and brand promotions. Fever Pitch leaders Emily Dunn, Jessica Napier, and Dionne Bishop will oversee Canadian media and MICE activities to boost Bermuda’s presence in the market.

Dubai has become the first ‘Certified Autism Destination’ in the Eastern Hemisphere, recognized by the International Board of Credentialing and Continuing Education Standards (IBCCES). Led by Dubai’s Department of Economy and Tourism, this milestone reflects a citywide effort to enhance accessibility across hotels, attractions, transport and more. Over 70,000 people have completed autism and sensory awareness training, with 300+ hotels and 15+ attractions certified. Key initiatives include sensory guides, hidden disability lanyards and staff training via the ‘Dubai Way’ platform. The certification aligns with the UAE’s goals for inclusion, quality of life and community collaboration.

AIRLINES

Saudia Group has signed a deal with Airbus to add up to 20 new A330neo wide-body aircraft, including 10 firm orders for its low-cost carrier, flyadeal. Deliveries will begin in 2027 and conclude by 2029. The A330neo’s efficiency and long range support the group’s strategy to expand its network and introduce new destinations. This move builds on last year’s agreement for 105 aircraft and supports Saudi Vision 2030 goals to connect 250 destinations and welcome over 330 million travellers. Saudia Group currently operates 194 aircraft, with 191 more scheduled for delivery.

Nassau, Bahamas Saudia

Royal Naval Dockyard, Bermuda

“He had boundless energy”: Brand USA’s Casey Canevari passes away

TORONTO — The Canadian travel industry has lost a friend from across the border, a man who worked tirelessly to promote U.S. tourism to the Canadian trade as part of the Brand USA team.

Casey Canevari, who served as Director, Global Trade Development (Canada) for Brand USA, passed away May 1.

Casey was here in Canada for Brand USA’s Canada Connect events. He suffered a medical seizure on April 28 in Toronto and lost consciousness, and was taken to Toronto Western Hospital.

The Brand USA team shared the sad news: “It is with profound sadness that we share the heartbreaking news that, despite receiving the best possible care over the last four days in Toronto, Casey never regained consciousness and passed away peacefully [May 1], surrounded by his wife, Christine, his three sons, his brother, cousin and father-in-law. We are sharing this news with his family’s blessing, and they remain in our thoughts during this incredibly difficult time.”

in everything he did. He showed up time and again, even in recent months, never wavering in his dedication or spirit.

“We understand how difficult this news may be, especially for those of you who knew Casey well. Our community is built on compassion, and we are here for one another.

“Thank you for your continued strength, care, and support during this deeply difficult time.”

vibrant and passionate about his job and his family and he will be missed by so many.”

Webb added: “Casey was a champion for the USA and worked so closely with Canadian operators, airlines, agency groups and USA destinations. VoX worked so well with Casey for our U.S. clients, we will miss him personally and also professionally.”

INDIGENOUS PROUD!

Canada marked AC34 from Vancouver to Toronto on April 27 as an Indigenous celebratory flight. With a crew of nine flight attendants and pilot, all with Indigenous heritage, the B777 had onboard numerous members of the First Nations Major Projects Coalition (FNMP C) from across B.C. and the Yukon travelling to the 8th annual FNMPC Conference.

Casey Canevari

THIS NEW NON-STOP SERVICE STRENGTHENS OUR POSITION AS THE LEADING CARRIER TO THE SOUTH FROM QUÉBEC CITY.

Air Transat to launch nonstop service between Quebec City and Fort-deFrance

MONTREAL — Air Transat will be spreading its wings in the French Antilles with new nonstop service between Quebec City and Fort-deFrance, Martinique.

Now available for booking, the weekly flight will operate on Sundays from Dec. 14, 2025, to April 26, 2026.

Air Transat is the first airline to offer a direct connection between Québec City Jean Lesage International Airport (YQB) and Martinique Aimé Césaire International Airport (FDF).

“This new non-stop service to Fortde-France strengthens our position

as the leading carrier to the South from Québec City,” said Sebastian Ponce, Chief Revenue Officer of Transat. “It not only allows us to expand our presence in Martinique, which we already offer year-round from Montréal, but also increases the productivity of our network and the use of our A321LR aircraft. The Québec City region is a priority market for Air Transat, and the opening of this route is a direct response to rapidly growing demand.”

Air Transat will operate the new route with the A321LR aircraft featuring ergonomic cabins and an advanced inflight entertainment system. It also includes Club Class seating for passengers looking to upgrade to a premium experience.

For more information go to www. airtransat.com.

Porter’s new year-round service to LaGuardia ex YYZ takes off

TORONTO — Porter Airlines has launched its new year-round service between Toronto Pearson and LaGuardia Airport.

The addition of LaGuardia further deepens Porter’s commitment to the New York Metropolitan Area, where the airline has operated between Newark Liberty International Airport and Billy Bishop Toronto City Airport since 2008.

Porter will offer up to three daily roundtrip flights between Toronto Pearson and LaGuardia’s new Terminal B. News of the flights was first announced this past January.

“New York is an essential market for Porter, and this new service to LaGuardia complements our longstanding operation at Newark. By expanding access to a second major New York-area airport, we’re offering more convenience and increasing capacity for travellers. The combination of Billy Bishop, Pearson, LaGuardia and Newark is unique among airlines, providing a number of options for going back and forth between the two cities,” said Andrew Pierce, VP, Network Planning and Reporting, Porter Airlines.

Flights depart YYZ at 7:15 a.m., 2:50 p.m. and 7:25 p.m., arriving at LGA at 8:55 a.m., 4:30 p.m. and 9:05 p.m. respectively.

On the return leg, flights depart LGA at 6:15 a.m., 9:55 a.m. and 5:30 p.m., arriving back in Toronto at 7:55 a.m., 11:35 a.m. and 7:10 p.m. respectively.

Fort-de-France, Martinique

Bingo

WestJet Vacations is celebrating you every day of the month during Travel Agent Appreciation Month. We’re helping you win dream escapes, Monos carry-ons and WestJet gift cards through a game of Bingo. Download your Bingo card from our Travel Agent Resource site at westjettravelagents.com/bingo and start playing today!

Brand USA announces 2025 ‘Sell Your Way To The USA’ winners

TORONTO — Brand USA has announced the winners of the 2025 Sell Your Way to the USA incentive program, presented in partnership with Travel Nevada, Travel North Tahoe, Travel Oregon, Utah Office of Tourism, Visit Reno, Visit Salt Lake and Visit Seattle.

Agents earned points for qualifying U.S. bookings made Jan. 15 –March 31. The incentive was first announced in January.

Here’s the list of winners:

• Maria Karagioules, Voyage International, Montreal

• Kirsty Roberts, Dream Destinations, Toronto

• Jennifer Quinlan, Travello Travel Group, Barrie, ON

• Callan Thompson, Sportscorp Travel, Bolton, ON

• Vanessa Barone, Sportscorp Travel, Bolton, ON

• Brittany Uskoski, BCD Travel, Winnipeg

• Misty Mcknight, Direct Travel, Regina

• Carrie Gillespie, Direct Travel, Regina

• Michelle MacKenzie, Tier One Travel, Calgary

• Yolanda Nortje, Boulevard Travel, Calgary

• Sue Kos, Bee Travel, Edmonton

The winners will now take one of four self-guided FAM trips to Nevada, Oregon, Salt Lake City and Seattle in May and June. The FAM packages include roundtrip airfare, accommodation, rental car or transportation, activities and select meals – plus, of course, the opportunity to elevate their knowledge and expertise of these destinations for future travel.

Air Canada’s 2025-26 winter schedule includes 16% more capacity to Latin America

MONTREAL — Air Canada’s winter sun schedule is now available for booking, including the airline’s largest network expansion to Latin America to date.

Air Canada’s capacity to Latin America is up 16% for 2025-26 compared to 2024-25.

Highlights include new destinations to Rio de Janeiro, Cartagena, Guatemala City, and Guadalajara, plus 13 new routes including Santiago, Pointea-Pitre, Fort-de-France, Nassau, Montego Bay and Huatulco. There are also additional frequencies to top vacation destinations.

Mark Galardo, Air Canada’s Executive Vice President & Chief Commercial Officer, and President, Cargo, says the airline will offer the most comprehensive offering of any Canadian carrier flying to Latin America, with over 55 daily flights and more than 80,000 seats weekly.

“Air Canada is delivering on its New Frontiers strategy with the expansion of its Latin America presence this winter. We are excited to be adding Rio de Janeiro, Cartagena, Guatemala City and Guadalajara to our global network, and increasing service to Santiago with new flights from Montreal. Our Latin America winter schedule has been built to serve both Canadian and global Sixth Freedom connecting travellers, as well as capitalize on growing cargo opportunities,” said Galardo.

He added: “We are also very pleased to add new winter routes from Halifax, Quebec City, Ottawa and Vancouver, to the Bahamas, Jamaica, Martinique, Guadeloupe, and Mexico, and increase capacity to popular sun vacation destinations.”

TravelBrands’ Cal and Côté set to retire this summer

TORONTO — Two well-known names in travel are gearing up to say goodbye, for now – but both say they plan to stay in the industry as independent consultants.

Elvi Cal and Lina Côté are retiring this summer, with Cal’s departure set for July 31, and Côté’s on June 30.

Nathalie Tanious, President & CEO of H.I.S. Canada Travel Inc. (parent company of TravelBrands) announced the news last week.

“I truly believe that the success of any organization is built on the strength of its people, and today we honour two of the greatest I’ve had the privilege of working with throughout my career. Elvi and Lina’s commitment, passion, and leadership have not only shaped who we are, but also paved the way for where we’re headed,” said Tanious.

She added: “Their legacy is woven into every success we’ve achieved, and their influence will continue to resonate long after they’ve moved on. It has been a joy to work alongside them, and I know I speak for everyone when I say that our

accomplishments are deeply tied to their contributions.”

Tanious thanked Cal and Côté “for everything you’ve given us. I wish you both a retirement filled with relaxation, joy, and, of course, travel.”

Currently TravelBrands’ Senior Vice President, Product & Commercial, and with the company for 38 years, Cal has been a cornerstone of TravelBrands, spearheading product innovation, building strategic partnerships, and leading with integrity and passion, said Tanious.

She added that Cal’s deep expertise and collaborative approach have played a pivotal role in defining TravelBrands’ success. “For many, Elvi has not only been a leader but also a mentor and a trusted colleague. While Elvi will retire from his full-time position, he will continue to support TravelBrands as an independent consultant. His continued involvement will provide invaluable insights and ensure that the strong relationships he built over the years are sustained.”

Côté, Director of Sales, TravelBrands, has been with the company for 23 years. “Lina has been an inspiration to all who have had the privilege of working with her. Throughout her 43- year career in the travel industry,

with nearly half of that time spent at TravelBrands, she has been a steadfast advocate for travel agents. Known for her calm demeanour and results-driven approach, Lina has earned the respect of her colleagues and peers alike. Her dedication to supporting and empowering travel agents, along with her genuine care for people and deep respect for the travel industry, have been central to her success.”

In her retirement Côté will also continue to contribute as an independent consultant.

“TravelBrands would like to extend its heartfelt thanks for their dedication, hard work, and the lasting legacies they leave behind. Their influence has touched not only TravelBrands but the travel industry as a whole. We invite all industry partners, travel agents, and friends to join us in celebrating their careers. Share your congratulations, reflect on meaningful moments, and help us honour Elvi and Lina by wishing them continued success, joy, and fulfillment in their well-earned upcoming retirement,” says the company.

The announcement also noted that updates about new appointments and leadership responsibilities will follow.

Happy Travel Agent Day from everyone at TICO!

New tools to help agents sell Hapag-Lloyd Cruises

HAMBURG — Hapag-Lloyd Cruises has new offerings to help travel advisors sell its immersive luxury and expedition voyages, as part of its spring 2025 campaign.

Running now through mid-June, the campaign comes with the message ‘Unforgettable with all your senses’, aimed at experienceseeking clientele. Hapag-Lloyd sails to Antarctica, the Caribbean, Scandinavia, and the South Seas.

“Our guests don’t just travel, they experience,” said Ines Bizi, Director of Marketing, Hapag-Lloyd Cruises.

“This campaign enables our partners to sell a premium, sensory-rich cruise product backed by strong incentives and emotional storytelling.”

Here’s a look at what travel advisors can expect from the campaign:

• Up to 35% off select departures across the brand’s five ships: EUROPA, EUROPA 2, and the three HANSEATIC expedition ships

• A dedicated trade toolkit including POS materials, social media content, and a campaign folder

• Multi-channel marketing support across digital advertising, print, streaming advertisement and a landing page at www.hlcruises.com/senses

TTAND partners with Farenexus to launch travel booking platform

TORONTO The Travel Agent Next Door (TTAND) has teamed up with Farenexus to launch an advanced travel booking platform for over 1,500 TTAND Independent Travel Advisors.

The streamlined platform will be integrated with Farenexus’ advanced agent portal, nexusWind, providing an all-in-one platform to easily book flights, hotels and car retnals.

As the flagship product from Farenexus, nexusWind integrates New Distribution Capability (NDC), Global Distribution System (GDS) and net fares on a single screen. This enables travel advisors to find and secure the best flight options for their clients with ease.

Moreover, TTAND will be the first agency to benefit from Farenexus’ Client Link Integration. TTAND advisors are now able to log in directly from their Client Link page into nexusWind, providing a streamlined interface to manage client bookings without the need for multiple systems.

“We are pleased to have partnered with Farenexus to provide our agent partners with an intuitive and powerful booking solution. The user-friendly interface of nexusWind ensures that our agent partners –whether experienced or new – can quickly and efficiently find the best options for their clients,” said Jeff Element, TTAND COO.

“TTAND has always prioritized leading technology for our agent partners and nexusWind will provide them a state-of-the-art booking experience.”

For more information go to www. thetravelagentnextdoor.ca and www.farenexus.com.

Uniglobe expands global

network with addition of ITP agencies

VANCOUVER — Uniglobe Travel has strengthened its global footprint with the addition of over a dozen new travel management companies (TMCs) across the Asia-Pacific, Middle East, Africa and Europe regions.

The expansion follows Uniglobe’s acquisition of the contracts from the International Travel Partnership (ITP) Network, a global agency consortium known for its account networking and hotel programme. The new agencies joining the Uniglobe family will benefit from enhanced technology platforms, broader supplier offerings, a significantly larger partner network and increased support from Uniglobe’s head office in Vancouver and its regional base in London. The London team will also see new additions, with Hans Rudbeck Dahl and Kristel Ruinet – both formerly with ITP – joining to help support the transition.

“This move expands our network by adding agencies in a number of key markets, which benefits our existing member agencies, the members we’re welcoming from ITP and their collective clients,” said Martin H. Charlwood, President and COO of Uniglobe Travel International. “We’re also pleased to be able to add two key staff members to both facilitate this transition and enhance our support teams for the long term.”

With the addition of the former ITP agencies, as well as several other agencies that have joined over the past quarter, Uniglobe Travel now reports an annual system-wide sales volume of approximately US$4.5 billion. The network spans TMCs in 50 countries and services clients in more than 100 countries, supported by a team of over 4,500 staff members.

Hapag-Lloyd’s MS Europa in Moorea

Goway marks 55th anniversary with $550,000 giveaway to travel advisors

TORONTO — To celebrate its 55th anniversary, Goway is giving back to the travel advisor community with a $550,000 giveaway as part of a yearlong celebration.

The tailor-made travel specialist is rewarding members of its GowayPro Loyalty Program , with each advisor receiving $20 credited to their personal account. Once they reach the minimum balance requirement, the funds can be redeemed on a Virtual Rewards Card.

“At Goway, we know that the backbone of our business is our relationship with travel advisors,” says Renee Stanton-Defaria, Goway’s Director of Sales. “We’ve been leaders in tailor-made travel for globetrotters for 55 years because of the support and dedication of the North American travel advisor. Their contributions to our business have not gone unnoticed. This $550,000 gift offers a chance to support the broader Goway community and celebrate their vital part to play in Goway’s 55-year journey.”

In addition to the giveaway, Goway continues to offer advisors a range of exclusive incentives. The company pays commission upon full payment and gives advisors the opportunity to upgrade their commission tier each year. Travel professionals can also

expand their destination knowledge through the free GowayPro Travel Academy and earn FAM trips via the GowayPro Passport to a Free FAM program.

“While many companies mark milestones with grand prizes,” says Stanton-Defaria, “we believe in celebrating everyone who has contributed to our 55-year journey. Cheers to our travel partners and our shared success! Goway is committed to making your life easier and being your partner in tailor-made travel.”

The $550,000 giveaway is one of several initiatives Goway has planned to mark its milestone anniversary. More details about the loyalty program and its benefits can be found at GowayPro.com.

Victory Cruise Lines’ Victory I christened in Toronto

TORONTO — Victory Cruise Lines christened Victory I in Toronto last month.

It was a proud return for the cruise line, led by founder and CEO John Waggoner, who closed on the purchase of the 190-guest Victory I and sister-ship Victory II last year.

As reported in July 2024, Waggoner, who founded American Queen Voyages (AQV), bought Victory I and Victory II from auction in early 2024 after the ships were put up for sale in the wake of AQV’s bankruptcy proceedings. AQV had acquired Victory Cruise Lines in 2019. AQV meanwhile was acquired by Hornblower Group. In February 2024 Hornblower announced AQV’s bankruptcy and its own acquisition.

“THANK

YOU TO EVERYONE WHO BELIEVED IN US”

Both ships were purpose-built for the Great Lakes. Victory’s mandate is all-inclusive, small ship, coastal cruising on The Great Lakes and Canadian coasts.

Victory Cruise Lines has 33 departures in 2025 that hit all five Great Lakes in one voyage. The

cruise line is also the only company to dock at Chicago’s downtown Navy Pier, where Victory II will be christened May 12, 2025.

Both ships will operate 10-15 night voyages from Chicago, Toronto, Milwaukee and Montreal now through October.

“As we celebrate the return of Victory Cruise Lines to the Great Lakes, I must reflect on the amazing feat by an incredible team that has brought this vision to life once again,” said Waggoner. “Thank you to everyone here, as well as those not in the room today, that have believed in us and this dream to share our passion for cruising here on the Great Lakes.”

The christening ceremony took place onboard in the Compass Lounge, first honouring the U.S. and Canada with the singing of the national anthems, as both share the Great Lakes.

Remarks were made by Destination Toronto VP Destination Development

Kelly Jackson, National Museum of the Great Lakes Executive Director Kate Fineske, Victory Cruise Lines Chief Operating Officer David William Kelly, and Waggoner.

Instead of champagne, the ship’s godmother Emily Coleman, daughter of John and Claudette Waggoner, broke a bottle of Crown Royal Canadian Whisky on the ship’s bow, officially christening the vessel with the skyline of Toronto in the background.

Victory I’s inaugural sailing is the cruise line’s most popular itinerary, 10-nights between Toronto and Chicago including a pre-cruise hotel with ports of call including Port Colborne (Niagara Falls), Cleveland, Detroit, Sault Ste. Marie, Mackinac Island and Escanaba, Michigan. Allinclusive, double occupancy

Victory Cruise Lines fares start at $4,999 per person.

TUNDRA TO TABLE

Quark Expeditions’ recent ‘Tundra to Table’ Inuit culinary experience at the AGO in Toronto showcased Inuit and Greenlandic culture and culinary traditions. Quark’s ‘Tundra to Table’ experience is featured on several of its Canadian Arctic and Greenland voyages in 2025 and 2026.

Victory Cruise Lines CEO John Waggoner with wife Claudette and daugher Emily Coleman, godmother of Victory I

CAA travel advisors share love of Jamaica with JTB & Couples Resorts

OTTAWA — CAA travel advisors enjoyed a great night courtesy of Couples Resorts and the Jamaica Tourist Board recently following a successful day at the CAA conference in Ottawa.

The evening event took place last month at the CAA Head Office on Bank Street, following the conference at the Fairmont Chateau Laurier.

Top-producing CAA travel advisors and managers joined in for an immersive evening filled with connection, learning and authentic Jamaican flair. There was a fun tiedye station as well as a culinary station focused on Jamaican dry rub seasoning.

Supplier partners including airlines and tour operators were also in attendance.

Francine Allen, Director of Sales, Canada for Couples Resorts, expressed her appreciation for CAA’s ongoing partnership and support, and gave a shout-out to the JTB and Jamaica as well.

“It was such a pleasure to spend the evening with our incredible CAA partners,” said Allen. “This event was about showing appreciation,

Oral Chambers, BDM for the Jamaica Tourist Board, had this to say: “Jamaica remains a leading destination for Canadian travellers, and this kind of immersive experience helps advisors connect emotionally with the island. We’re proud to work alongside Couples Resorts and CAA to strengthen those bonds.”

Patricia Marques, CAA’s Managing

WE DON’T JUST SELL VACATIONS, WE CREATE STORIES THAT COUPLES CARRY WITH THEM FOREVER.

reminding our agents of what makes our brand so special, and bringing a little piece of Jamaica to Ottawa in the most authentic way.”

Allen added: “At Couples Resorts, we don’t just sell vacations, we create stories that couples carry with them forever. That spirit was alive in the room.”

Director, and Karen Taaffe, Product Development Travel and Groups, shared their appreciation for the continued collaboration, commitment to agent education and shared vision for delivering exceptional travel experiences.

(From left to right) Air Canada’s Grant Lawlor, Couples Resorts’ Francine Allen, and JTB’s Oral Chambers

Five members of Brand USA board fired: report

TORONTO — Five of Brand USA’s 11 board members have reportedly been fired by the Trump administration.

The news was first reported by Skift. Brand USA board members are appointed for a maximum of two consecutive three-year terms by the U.S. Secretary of Commerce in consultation with the Secretary of State and the Secretary of Homeland Security.

Travelweek reached out to Brand USA for its take and received this response: “Brand USA has no comment regarding your question. We refer you to the U.S. Department of Commerce, which manages board appointments.”

The fired board members are reportedly chair Elliott Ferguson, who is President & CEO of Destination DC; vice chair Lauren Bailey; Kristen Esposito; secretary Allen Orr; and Tim Mapes, Chief Communications Office, Delta Air Lines.

Brand USA’s Canada Connect East is taking place in Toronto and Montreal this week. This is the second year for Canada Connect, after a successful inaugural year in 2024.

Emirates expands My Emirates Pass to yearround access

TORONTO — Emirates has announced that its popular My Emirates Pass is now available year-round for the first time, offering passengers access to more than 600 exclusive discounts and offers across Dubai.

Passengers flying from, through or to Dubai can now access discounts on culinary experiences, shopping, leisure attractions and luxury spas any time of the year. Passengers simply need to show their physical or digital boarding pass along with a valid ID at participating venues to enjoy the benefits.

In addition, Emirates is also introducing seasonal summer and winter offers, giving travellers even more ways to elevate their visit. These include Dubai Summer Surprises, which run from June 27 to Aug. 31, 2025, giving Emirates passengers access to countless deals in Dubai, across shopping, entertainment and dining.

TAILORED TRAVEL EXPERIENCES IN DUBAI

Whether travellers are looking to relax on Dubai’s beaches, explore its

cultural landmarks, or enjoy premium hospitality, Emirates continues to offer a range of products and services to elevate the overall experience:

• Dubai Experience (DEX): A custom trip-planning platform that allows travellers to book flights, hotels, attractions, and dining experiences all in one place.

• Skywards Partners: Emirates Skywards members can earn and redeem Miles through a global network of partners, including hotels, car rental companies, and entertainment venues in Dubai such as Dubai Mall and Arabian Adventures.

• Emirates Vacations: Complete holiday packages with flexible booking and a dedicated 24/7 support team. Travellers also earn bonus Skywards Miles on top of those earned from their flights.

Emirates currently operates daily flights from Toronto and Montreal to Dubai. Passengers who checked in online and downloaded their boarding pass to the Emirates App or Wallet are reminded to screenshot it before landing, as it will no longer be accessible afterward. For more information go to emirates.com.

Atlas Ocean Voyages launches new travel advisor tool

FORT LAUDERDALE — Atlas Ocean Voyages is celebrating Travel Advisor Appreciation Month with the launch of new tools designed to empower travel advisors with co-brandable content experiences.

“Selling our yacht-inspired expedition cruises – intimate, upscale, immersive – requires a personal touch. This partnership is born out of a deep respect for our travel advisor partners: equipped with this new technology, advisors can showcase all of the special Atlas touches that delight clients, without the time-consuming, mundane tasks associated with traditional marketing,” said Colleen Rodriguez, VP, Marketing.

MEETEX, Crostia’s single destination marketing event, is now in its seventh year. Taking place last month in Zagreb, the latest installment featured the highest number of participants from Canada and the U.S to date. Pictured here are participants –including Travelweek’s Annie Cicvaric (second from right) during a pre-tour in Sibenik.

The solution, in partnership with Approach Guides, features instantly co-brandable marketing pages, known as ‘content experiences,’ that highlight differentiated aspects of the Atlas Ocean Voyages experience. For example, unconventional itineraries, exclusive onboard experiences, offthe-path destinations, world-class ships and special promotions.

Using AI, the tools allow travel advisors to deliver personalized content experiences at all client marketing touchpoints, said Rodriguez, from website to email to social media, to in-person events with QR codes.

To add to the personalized selling, content experiences employ targeted calls to action that drive private leads directly to advisors.

The service is available immediately and at no cost for travel advisors. See inspires.to/atlas.

TravelBrands

adds WayGo! Car Rental to portfolio

TORONTO — TravelBrands has announced a new partner in WayGo! Car Rental, giving travel advisors the chance to earn bonus rewards points.

As part of the new partnership with the Lisbon-based rental company, advisors can earn 5X Loyalty Rewards Points on all new WayGo! Car Rental bookings made between April 28 and May 31, 2025, available exclusively for rentals in Lisbon.

With over 14 years of experience in the rental sector, WayGo! Offers perks like free shuttle, global insurance, unlimited kilometres, flexible delivery, travel assistance and free cancellation up to 48 hours.

To make qualifying bookings or for more information, go to www. travelbrandsaccess.com.

Discover Hotels in Pure Grenada Webinar

Join the Grenada Tourism Authority and top hotel partners for an engaging webinar highlighting Grenada’s world-class accommodations, vibrant culture, and exclusive travel offers. Discover insights to help craft the perfect getaway for your clients.

Date: May 8, 2025 @2PM EST

The Best of Illinois for Canadian Travelers Webinar

Join our exclusive Travelweek webinar to uncover Illinois’ top travel experiences — from Route 66 and vibrant Chicago to scenic byways and outdoor gems. Get inspired to craft itineraries that captivate Canadian travelers with history, culture, and natural beauty.

Date: May 13, 2025 @2PM EST

Cincy: The Hidden Gem of the Midwest Webinar

The Cincy Region blends Cincinnati’s urban vibe with Northern Kentucky’s charm. From beer tunnels to street art, quirky adventures are just a bridge away and closer than you think.

Date: May 22, 2025 @2PM EST

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