SUMMIT 1 - 2025

Elbers’ India:

AN OCEAN OF NEW

INTRODUCTIE VAN EXPLORA V EN ONZE REIZEN

VOOR WINTER 2027 – 2028

ONTDEK ICONISCHE BESTEMMINGEN IN VERFIJNDE EUROPESE

LUXE

Voor het eerst reist EXPLORA III naar de ziel van Azië, waar heilige tempels, serene tuinen en futuristische skylines in perfecte harmonie samenkomen. Van Japan met zijn vurige herfstkleuren en delicate kersenbloesem, tot de culturele levendigheid van Zuid-Korea, de kosmopolitische charme van Singapore en de dynamische energie van Shanghai. Prachtige culturen versmelten tot een perfecte mix van eeuwenoude tradities en moderne innovatie.

De nieuwste aanwinst binnen onze elegante vloot, EXPLORA V, begint haar Inaugural Journeys Collection met een zeldzaam perspectief op de Middellandse Zee in een rustig seizoen – koeler, kalmer en doordrenkt van geschiedenis en cultuur, inclusief het legendarische oudejaarsvuurwerk van Napels, prachtig vanaf zee te aanschouwen. Vervolgens zet ze koers naar het oosten, naar de Rode Zee en het Arabisch Schiereiland, waar gouden woestijnen samenkomen met saffierblauwe wateren en oude beschavingen hun sporen achterlaten.

Onze kenmerkende reizen maken hun langverwachte terugkeer, waarbij EXPLORA II en EXPLORA IV hun routes uitstippelen door de turquoise wateren van het Caribisch gebied, zich laten meevoeren door de ritmes van Centraal- en Zuid-Amerika, en zich overgeven aan de rauwe, ongetemde pracht van de Amazone – regio’s die bruisen van kleur, muziek en de onverwoestbare geest van ontdekkingsreizen.

ONTDEK MEER DOOR DE QR CODE TE SCANNEN OF BEL 00800 08250851

WAAR VAREN ONZE SCHEPEN

SEPTEMBER 2027 - MEI 2028

EXPLORA I

Rode Zee & Arabisch Schiereiland

EXPLORA II

Caribisch gebied & Midden-Amerika

Zuid-Amerika & Amazone

EXPLORA III

Azië

EXPLORA IV

Caribisch gebied & Midden-Amerika

EXPLORA V

Oostelijke & Westelijke Middellandse Zee

Rode Zee & Arabisch Schiereiland

HIGHLIGHTS VAN DE JOURNEYS COLLECTION

100+ NIEUWE

GESELECTEERDE REIZEN DOOR 5 REGIO’S

18 INAUGURAL JOURNEYS VAN EXPLORA V BEZOEK AAN 59 LANDEN

10 REIZEN TIJDENS FEESTDAGEN VAAR NAAR 187 BESTEMMINGEN

8 GRAND JOURNEYS 32 OVERNACHTINGEN

A NOTE BY THE EDITOR

Welcome to our very first edition of SUMMIT Benelux, a new magazine focusing on the intermingling world of MICE, Business Travel and Bleisure. Our travel publishing company has been writing about these sectors for over twenty years, now we let them come together. Just like the trade. Every business trip can, next year, turn into an incentive, every meeting away could be prolonged for personal reasons. Not only to motivate, but also retain the very best of employees.

As magazine we seek to bring you inspiration and information by bringing destination reports, expert views and tests. And also some additional human insight by proven travelers. Our cover story is a very personal account by airline CEO Pieter Elbers on his life in India. It also shows us that travel brings up life lessons, a valid argument for any kind of business traveler.

Welcome to our new love, called Summit. Let’s have some fun, and travel the world together.

Tijn Kramer Editor-in-chief

Pieter

COLOPHON

Editor-in-chief Tijn Kramer tijn.kramer@travmedia.nl

Editors: Arjen Lutgendorff, Sharon Evers, Dylan Cinjee, Bart Matthijs, Pieter Weymans, Eva Hopstaken, Rutger Ockeloen, Theo de Reus.

Press releases and info: info@summitbenelux.com TRAVelMEDIA

Summit Benelux. Arendstraat 33A, 1223 RE, Hilversum. www.summitbenelux.com

Design: Iris Beenen

Publishers: Tom van Apeldoorn T.J. van Apeldoorn

Sales & Marketing: Sales and information about advertising, etc.

Tina Bakker, Dennis Ebbers, Dennis de Groot Sales@travmedia.nl

SUMMIT Benellux is a

publication.

HANNOVER: THE CITY OF SMOOTH CONNECTIONS – PERFECTLY

POSITIONED FOR BUSINESS AND TRAVEL

In the heart of Northern Germany lies Hannover, a city known for its exceptional accessibility—ideal for business travelers, conference attendees, and tourists alike. Thanks to its modern infrastructure, Hannover offers seamless connections by both rail and air, linking the city effortlessly with major European and global metropolises.

By Train: Fast, Efficient, and Convenient

Hannover Hauptbahnhof, one of the largest and busiest train stations in Germany, provides direct high-speed ICE services to major German cities such as Berlin, Hamburg, Frankfurt, and Munich. But Hannover’s connectivity extends beyond Germany. International train routes link the city to neighboring European hubs, including Amsterdam, Brussels, and Zurich, reinforcing its position as a key transport node in Europe.

For business travelers from the Benelux countries, Hannover is especially well-connected: daily direct connections to Brussels and Amsterdam ensure easy access from Belgium and the Netherlands. These frequent and well-coordinated train services make travel to and from Hannover fast and convenient, whether for business trips or weekend events.

In addition, regional and suburban train services ensure that Hannover is

easily reachable from nearby cities and across the broader Lower Saxony region, further solidifying its role as a vital transportation hub.

By Air: Effortless Access to Global Destinations

Hannover Airport (HAJ), located just a few kilometers north of the city center, offers a wide range of flights to numerous European destinations and connections to intercontinental hubs. As one of the few airports in Germany with night flights, it offers additional flexibility for both business and leisure travelers, ensuring smooth arrivals and departures at any time.

The City-Line S-Bahn directly connects the airport to the central station in just 20 minutes, further enhancing Hannover’s status as a highly connected business destination.

A Hub for Business, Culture, and Innovation

With its outstanding transport links

and strategic location, Hannover has become a major hub for international conferences, trade fairs, and cultural events. Whether attending global summits, cutting-edge exhibitions, or exploring the city’s rich history and vibrant culture, Hannover ensures a smooth and efficient journey from start to finish.

Hannover’s excellent connectivity by both rail and air reinforces its growing significance as a center for commerce and culture in Germany. For business travelers from the Benelux region and beyond, Hannover offers the perfect combination of easy travel and endless opportunities.

For more information go to: www.hannover-convention.com

© Stiftung NiedersachsenMetall / HCC

© Flughafen Hannover

DOWNTIME TOP PRIORITY FOR BUSINESS TRAVEL

A recent survey by Principal Business Travel, as brought by Incentive & Motivation, reveals that employee well-being is becoming a top priority in the world of corporate travel. The findings, released as part of the launch for the company’s new rewards program, “PrINcipal Rewards,” show a growing demand for downtime and a better work-life balance while on the road.

The survey, which polled regular business travelers and corporate travel bookers, found that while most respondents feel positive about business trips, nearly 70% said that having downtime is essential. This focus on personal time extends to the potential for “bleisure” trips, with just over half of respondents considering extending their work travel for a short personal break. However, many were unsure of their employer’s stance on the idea.

For frequent travelers, certain perks remain more popular than others. The survey showed that airport lounge access is the most desired benefit, followed by security fast-tracking and seat reservations. Interestingly, sustainability was noted as having little influence on business travelers’ decisions, a finding that surprised Principal Business Travel’s founder, Ingrid Sanderson.

“We actually anticipated that sustainability might figure a little higher,” Sanderson said, “but we suspect that this might be more of a consideration for the employer and the booker as opposed to the business traveler.”

Another key finding from the survey was a lack of awareness around company travel policies. Over two-thirds of those surveyed did not know if their company had a travel policy in place. Sanderson emphasized the importance of communicating these policies to employees.

“It not only helps ensure that everybody knows the processes and expectations around the booking of business travel, but it can also serve as a positive message when attracting new members of staff or even when pitching for contracts,” she explained.

Sanderson founded Principal Business Travel in 1999 and says that the focus on well-being is at the core of the new PrINcipal Rewards program. The program is designed to be “wellnessfocused” and goes beyond traditional loyalty programs by rewarding every aspect of the journey, both professional and personal.

With PrINcipal Rewards, travelers earn points for air miles, ground commutes, meeting participation, and hotel stays. These points can then be redeemed for a variety of travel and well-being rewards, helping travelers achieve the balance they need. “Well-being is not just a goal; it’s a reward waiting to be unlocked,” Sanderson concluded.

Tijn Kramer Chief editor SUMMIT Benelux

THE SUMMIT MICE

EXPERT PANEL

We proudly introduce our SUMMIT Expert Panel: experienced MICE professionals who share their answers to questions from the editor. Do you have a question yourself? Mail us!

Our two questions:

1. What makes a good MICE fam trip?

2. Are far-away destinations (outside Europe) gaining importance?

Evelien Schepers, Head of International Events at Event Masters

1. The program should deliver a short yet impactful stay that highlights the most relevant aspects of the destination. From my perspective — since our business is 80% incentives and 20% international meetings — my priority during a fam trip is the experience itself: what makes the destination unique, and what does it truly have to offer? Accessibility and the standard of hospitality are also decisive factors. For me, the ideal fam trip is short, intense, and rich in inspirational moments. It should showcase elements that feel fresh and surprising — experiences we have not yet encountered — leaving participants inspired and eager to return with their own groups.

2. It’s all about finding the right match between the client’s goals and the program. Start by asking what key outcomes the incentive should deliver. Time away from work, family, and friends carries weight, so the journey must be meaningful and impactful. In today’s post-Covid era, the focus has shifted: it’s less about the destination and more about the experience.

Rob van Helvoort, Owner Travel Legends

1. In my view, a good MICE fam trip should not be too long — about three days — and not in May, April, or September. We still receive many invitations during these periods, which are of course the busiest operational months. In terms of content, I think it’s important to focus on experiences rather than visiting twelve conference rooms in five different hotels. By focusing on unique experiences, you can surprise and persuade clients. Keep the group small, and I would definitely include at least half a day of free time.

2. Absolutely, Oman is on the rise thanks to the new direct connection — we’re seeing a lot of interest here! Japan (due to the Expo) is popular this year as well. Extra fun, since these trips are often longer than the standard three to four days typical for European incentives. Many combine their visit to the World Expo with a longer stay in the country, often including Tokyo, for example. We also see a lot of interest in Marrakech combined with the Agafay desert.

Nathalie Jacobs, Managing Partner FAME Travel Designers

1. For us, a MICE fam trip is truly successful when it offers a well-balanced showcase of services — ranging from hotels and restaurants to venues and activities. Too often, the focus lies almost exclusively on site inspections of hotels and venues. It is also important for us to have a clear overview of the program in advance. Ideally, the program includes one or two weekend days, ensuring minimal time is lost at the office. The composition of the group, however, is something we value highly. We notice more fam trips where traditional travel agents are also invited, which often shifts the focus towards different types of hotels, venues, and activities. We prefer that these target audiences are not mixed. On the other hand, a diverse mix of MICE agents from different countries is very valuable — it allows for fresh perspectives without directly sparring with local competitors.

2. At FAME, we still see strong demand for long-haul destinations across Asia, Africa, and Latin America. Over the past few years this segment has grown slightly, but it now seems to have levelled off again. Destinations that are technically “long-haul” but located just outside Europe, however, are gaining momentum. Think of Morocco, Senegal, or Egypt. These destinations bring an exotic flair to any incentive while often being more budget-friendly than many intercontinental trips.

Annemieke Stuurman, Director GI Travel

1. A good MICE fam trip is short, powerful, and offers an efficient introduction to a destination. Ideally, it lasts two to three days, preferably two days/one night midweek, or, if longer, Thursday to Saturday. The program should balance inspiring venues, authentic experiences, and free time so that participants can truly experience what their clients will later encounter. Group size should be limited to 10–15 people to encourage personal interaction and networking. No overload of visits, but instead focus on unique highlights and “especially for you” moments.

2. Most of our MICE trips and events currently take place within Europe, with only a very small percentage outside Europe. When long-haul travel does occur, it is usually linked to a business purpose, such as attending a trade fair or corporate meeting. The program is then enriched with special activities and unique lunch or dinner locations. Due to current geopolitical unrest, clients are more inclined to stay closer to home. We also see that free time has become more important, and people cherish this. Clients inviting their staff or partners increasingly take this into account.

Marije Breuker, CEO Motivation Travel

1. A good MICE fam trip starts with identifying the profile and needs of the end clients. This allows the local agent to better align supply and demand. The ideal duration is 2 to 3 days (not necessarily over a weekend), with a good mix of content (e.g., peer-to-peer sessions with local partners) and experiences. Free time is important to experience the destination in one’s own way and to gain inspiration. A group size of no more than 10 people fosters interaction. What is not needed: overloaded programs or generic presentations. What is needed: authentic experiences, co-creation, personal connections, and meaningful added value.

2. Long-haul destinations remain attractive as incentive destinations, but more selectively than before. Logistics, budget, available time, and program objectives are often decisive. There is a clear trend to stay closer to home, partly due to sustainability and workload, but long-haul trips are certainly not ruled out — provided they offer unique experiences and impact. The destination is therefore not necessarily the starting point, but follows from the broader consideration of objectives and feasibility.

DMC IN THE SPOTLIGHT: HI DMC INDIA

‘WE DON’T DO COPY-PASTE TRAVEL’

With nearly three decades of experience in crafting tailor-made travel across the Indian subcontinent, Hi DMC has built a solid reputation among European B2B partners. From chartering private jets and exclusive heritage dinners to delivering high-impact incentive programs across India, Sri Lanka, Bhutan, the Maldives and beyond, the Delhi-based

DMC combines local insight with international standards. An interview with Director Hunar Syal and Vice President Satpal Singh Sisodia.

Hi Tours has been around for quite some time. Could you tell us about the origins of the company and how it has developed?

Hi Tours was founded in 1996–97 by my father, Mr. Prem Syal. He came from a hospitality background—my grandfather ran a hotel in Delhi—and saw an opportunity to meet the growing demand from foreign travellers coming into India. He started the company at a young age, with a strong B2B focus, working with travel agents in Europe, including the Netherlands and the UK. From those early years, we expanded rapidly. Within three or four years we had opened new offices and added new verticals. Today, we have three main branches within the business: Hi

Tours, our B2C division; Hi Offsite and Hi DMC, our B2B destination management company. We have a team of over 100 people and operate from three offices in Gurgaon, next to Delhi. Like everyone, we were hit hard by the pandemic, but we’ve since bounced back and even surpassed our pre-pandemic numbers.

What sets Hi apart from other DMCs operating in India?

We don’t offer a one-size-fits-all product. Our strength lies in in-depth knowledge of India and our ability to design trips around the specific needs of the client. Whether it’s adventure, cuisine, Ayurveda, wildlife, photography, or even vegan travel, we tailor our itineraries accordingly. Especially in

leisure travel, we ask the right questions first. What does the client want? What is their motivation? We then design the experience around that—not the other way around. The same goes for B2B clients. Today, there’s rising demand for more specialised requests—like dietary preferences, slow travel, or offbeat destinations—and we know how to meet those needs with precision and care.

In the MICE segment, you work with some well-known international clients. Can you give some examples of what you’ve organised? We’ve worked with major companies including Toyota Europe, TCS, BP, Castrol and Motivation. One thing we hear often is that clients don’t want the

Tijn Kramer Editor-in-Chief SUMMIT Benelux

Satpal Singh Sisodia and Hunar Syal

same standard product they’d get as an individual traveller. Take Toyota, for example. They didn’t want any off-theshelf experiences. So we created an exclusive breakfast on the rooftop of a haveli in Old Delhi with a chef-curated menu of forgotten Indian recipes. One evening was hosted in a private Members of Parliament residence in Lutyens’ Delhi—neither a hotel nor a restaurant, but a unique location with historic value.

In Rajasthan, we’ve organised camel races, Holi festivals, and even arranged for betting on the races in a safe, controlled way. We’ve chartered entire trains, and once flew a group in a Boeing 737 from Delhi to Agra and on to Jodhpur. Since Agra doesn’t normally process international charter flights, we coordinated with India’s aviation authority to open a dedicated immigration terminal for the group. These are experiences that require deep local networks and a high level of trust—and that’s what we bring to the table.

Is there a particular region of India you recommend for clients who’ve already seen the Golden Triangle? Absolutely. If someone has already been to Delhi, Agra and Jaipur, we often suggest Kerala in the south. It offers a more relaxed pace, with backwaters, beaches and excellent wellness resorts.

Udaipur is another favourite—it’s a beautiful, calm city with lakes and palaces, perfect for groups that want charm without the chaos. There’s also growing interest in Northeast India and Ladakh for clients looking for something different. Thanks to strong air connectivity, we can often bypass Delhi entirely and have clients fly directly into cities like Jaipur or Udaipur, which saves time and energy.

What sort of group activities or teambuilding experiences do you offer?

We tailor activities to the group’s age and interests. For younger groups, we might organise a treasure hunt in Old Delhi or a MasterChef-style cooking competition, like we did for TCS—400 people cooking full meals in under 40 minutes with the

help of celebrity chefs. For older groups, we might plan a curated walking tour or a wellness session. Every detail—from the logistics to the cultural context—is handled with care. That’s what allows us to deliver unique, high-quality group experiences.

Health and safety are often top of mind for European clients. How do you address those concerns?

We are ISO 45001 certified, which is a globally recognised standard for occupational health and safety. Our audits are conducted every six months by SGS UK, and we follow strict protocols across 140+ parameters. This covers everything from food hygiene and accommodation safety to transport and local guides. We’ve developed internal systems that monitor everything in real time, and we maintain a risk assessment registry for all activities. If something isn’t safe—say, a walking tour in a congested area—we won’t recommend it. Instead, we’ll offer an equally engaging alternative that meets our standards. We’re also certified by Travelife and take

Udaipur

sustainability seriously. We work with NGOs like Salaam Baalak Trust and Waste Warriors and prioritise local ownership when choosing hotels, restaurants, and transport providers. This ensures the economic benefits of tourism stay within the local communities.

India is developing rapidly. Are your clients surprised by how modern the country is today?

Very much so. India now has the largest internet-connected population in the world, which has transformed education, infrastructure, and public awareness. Train stations are cleaner, cities are more connected, and the middle class is growing fast. There’s

also a shift in mindset—people are more environmentally conscious and customer service is improving across the board. Guests often come with old stereotypes in mind, but they leave impressed by the modernity, efficiency and hospitality they encounter here.

What kind of feedback do you receive from European groups after their trips?

We hear the same thing time and again: India is a “sensory explosion.” The colours, the sounds, the cuisine—it’s a feast for the senses. Clients are always enthusiastic about the hotels, the curated events, and the care we take in crafting the experience. They feel like

they’ve seen the real India—but without compromising on comfort, safety or organisation.

You also operate in other destinations. Which ones are currently part of your portfolio?

Alongside India, we operate in Sri Lanka, the Maldives, Bhutan, Nepal, Egypt, Mauritius and the UAE. We’re expanding further into Asia as well. Our model is simple: we work with the same clients across different destinations, offering one trusted point of contact for multicountry travel.

For example, we’ll often create a program that combines India with the Maldives, or Sri Lanka with the Maldives. One client might start in Dubai, continue to Bhutan, and then finish in India. It gives them a rich, varied experience—and it’s all handled by one partner who knows their needs and expectations.

Are you seeing growing interest from European markets like the Netherlands and Belgium?

Definitely. Especially since the pandemic, we’ve seen renewed enthusiasm for travel. With more airline connections opening up—both direct and via the Middle East—India is becoming more accessible than ever.

We’ve seen a rise in requests from Dutch and Belgian agencies. What we’re also noticing is that lead times are getting shorter. People want to book last-minute, and we’ve built an in-house customisation team that’s trained to handle short-notice MICE queries efficiently.

The visa process can be a hurdle. How do you manage that with your clients?

Most European and American travellers are now eligible for e-visas or visa-onarrival, which makes things a lot easier. But we still recommend clients plan at least a couple of months in advance. That said, we’re increasingly getting last-minute queries. We don’t process visas ourselves, but we help clients stay aware of the requirements. As lead times

shrink, being proactive becomes even more important.

How do you support MICE agents and meeting planners in Europe?

We act as their local expert and collaborator. Many of them are pitching India for the first time, so we make sure they have everything they need: destination presentations, sample itineraries, pricing, hotel options, and ideas for activities or experiences. Communication is key. We’re flexible, fast, and ready to provide multiple versions of a program so agents can offer clients a variety of options. It’s about giving them the tools and the confidence to sell India—and sell it well.

What’s an ideal length for an incentive trip to India? And can you share some sample itineraries? We usually recommend a minimum of four to five days, but ideally seven. India is a long-haul destination, so it makes sense to maximise time on the ground. Sample itineraries could include Udaipur and Mumbai, or Goa and Mumbai for a beach-and-city combination. In South India, we often recommend Kerala—houseboats in Kumarakom paired with beach stays in Marari. In North India, we might suggest skipping Delhi altogether and flying straight to Jaipur, then adding Agra and Udaipur.

Is there still a lot of untapped potential in India that agents might not know about?

Absolutely. There’s so much more to India than the classic itineraries. We’re talking about remote corners of the northeast, high-altitude deserts in Ladakh, or even Bhutan and Dubai combinations thanks to new flight routes. Multi-country travel is becoming increasingly popular, and our clients appreciate that we can create seamless transitions between very different experiences. It’s one of our strongest selling points— deep local knowledge across multiple destinations, all coordinated under one roof.

CLUB MED MEETINGS & EVENTS: WORLD-CLASS SERVICE IN DREAM LOCATIONS

SUMMIT spoke with Sébastien Portes, Senior Vice President Benelux, Germany & Switzerland, and Jérémy Scarpati, B2B Manager Benelux, about how the brand translates its leisure DNA into unforgettable business events, and why their Meetings & Events offer stands out in the MICE market.

What sets Club Med Meetings & Events apart?

Sébastien: We focus on four main USPs. First, exceptional locations – from mountain resorts to seaside escapes and countryside retreats. Second, the activities: MICE clients enjoy our full range of sports, wellness and ski facilities. Third, organisation: we operate as a one-stop shop with one point of contact for everything – accommodation, transport, transfers, activities, F&B, and event production. And fourth, budget control: our all-inclusive model lets organisers know exactly what they will spend.

Club Med MICE Flagship destinations

• Marbella – 17 meeting rooms, 800-seat plenary hall.

• Marrakech , Opio, Da Balaia – large convention capacity.

• La Palmyre, Cefalù – unique settings for high-level board meetings.

• Snow resorts – perfect for meetings combined with ski.

• Club Med 2 – 20% of revenue from MICE cruises.

• Vittel – renovated in 2024 with 130 rooms, 4hrs driving distance from Brussels, combined with the access to a major local convention centre.

How do you bring the Club Med philosophy to business events?

Jérémy: I’d add the “single-site concept” –having accommodation, activities, and dining in one place – combined with a tailor-made approach for MICE, including teambuilding, themed evenings, and private events.

What types of events are most in demand among your MICE clients?

Sébastien: In the Benelux, about two-thirds of our groups are incentives, often ski-focused, alongside sport-themed groups for padel, golf, and more. Marbella is our flagship for padel, while Marrakech and Da Balaia (in Algarve) are top golf hubs. The rest are seminars and conventions, where we see strong growth potential – we have 70 resorts worldwide, half with full-fledged convention centres and a total of around 300 meeting rooms.

Sébastien: For participants, it’s about enjoying a rich and memorable experience that truly strengthens connections and engagement.

Jérémy: Our GOs create a convivial atmosphere, helping participants connect. Beyond the meeting content, they remember exceptional F&B, unique shows, and unforgettable moments in spectacular settings.

Can you share examples of innovative or large-scale events you have organised?

Jérémy: We host out-of-the-box events like the Fly Away Festival and RTL’s Cyclos du Cœur, showcasing our ability to handle large volumes and exclusive buyouts with tailor-made execution.

What’s next?

Sébastien: Our new flagship in South Africa opens in July 2026: a 400-room seaside resort only 20min from Durban airport. A unique incentive and convention destination, on sale from October 2025.

Event and travel agencies can book Club Med M&E and earn commission on the entire package.

Contact & more info: Club Med Meetings & Events

Jérémy Scarpati - jeremy.scarpati@clubmed.com

CAMELS ON A DESERTED BEACH

Oman has been taking giant touristic leaps in recent years and is now a popular destination in the Middle East. With a very particular set of skills: authentic, very friendly and a completely unique landscape. We love it, for any kind of trip.

No, although not far, this is not Dubai. This is Oman! Cradled between the green hills of a mystical monsoon and the breathtaking cliffs of the Al Jabal Al Akhdar mountains, my weeklong journey through Oman felt like stepping into two vastly different worlds. This expedition was a masterclass in contrasts, a travel narrative of stark opposites woven together by an unforgettable experience of Omani hospitality.

My journey began in the south, after not even an one hour flight from Muscat. Salalah, a city utterly transformed by the khareef, a seasonal monsoon that casts a spell over the region in July. Landing at Salalah International Airport, I traded the dry heat of a typical summer for a

gentle, cool mist. Was this the extreme summer heat that I associated with the middle east? It felt more like a rainy day in the glowing hills of Ireland. Such an odd feeling. Lush, emerald mountains shimmered with waterfalls and vibrant grass, a complete contrast to the rest of the sultanate. The first day unfolded slowly, a chance to surrender to the rhythms of this verdant paradise. The monsoon rains had brought Wadi Darbat to life, a valley sparkling with wildflowers and blessed with waterfalls. It makes for cool roadtrips. Very cool actually, because you will not be alone on the road. Camels are the real stars of the region and please as they go. We’ve seen the gentle creatures all over. On highways, and byways, on the beach,

in lakes. Not in a touristy setting where you can do little rides, no, in the actual free roaming world, as it should be. Be prepared to take many many pictures. Another amazing sight can none other be then the picknick loving Omani. Wherever you go, you see people picknicking. Entire families gather around, and enjoy their brought food fresh, or after grilling, drinking their juices and teas, and just talking. It must be the national pastime. And refreshingly very little phone and Ipads in sight. Perhaps that is the reason the Omani come across as so friendly: they still are trained in the art of friendly conversation. If there ever was a world championship in picknicking, Oman would win the cup.

Tijn Kramer Editor-in-Chief

Benelux

Now Salalah is ideal for European winters, and we surely will come back. In summer, the sea is too fierce to swim, but it makes for an amazing stroll. On Al Fizayah Beach, we met free roaming camels, the feisty Indian Ocean and a rare green mantle of cliffs rising behind me. In the evenings, Salalah’s restaurants revealed a cuisine shaped by both the sea and the surrounding mountains, a perfect culinary reflection of the city’s unique geography. Little known, but the Omani cuisine is much more interesting than you think. And of course a little souvenir: the sensory corridors of the Al Haffa Souq, where the air was thick with the scent of frankincense and the sounds of locals trading vibrant textiles and spices. There are also some malls, should you want to do some more shopping.

Back to

Muscat

We fly back to Muscat on the very good Oman Air. As this was summer we opted to spend our days in the high mountains, where we traded in 40 degrees for a nice 25. We departed for the breathtaking Al Jabal Al Akhdar mountains, an iconic

region that translates to “The Green Mountain.” A scenic and winding drive brought me to a dramatic plateau, where the temperature dropped, and the air grew crisp and invigorating. Perched high on the rim of a magnificent canyon, I checked into the Anantara Al Jabal Al Akhdar Resort, a luxurious haven that felt a world away from the heat below. There are also more choices here in the region, for every kind of budget.

The resort, one of the highest in the world, is an experience in itself. My room offered a mesmerizing view of the vast canyon, a panorama that shifted with the changing light. The infinity pool seemed to spill into the endless expanse of the mountains, a perfect place to reflect on the journey. I learned that the viewpoint at the resort, famously known as Diana’s Point, was where Princess Diana once stood to admire the same sweeping vistas.

I explored this unique landscape. The Al Jabal Al Akhdar region is a hiker’s paradise, with a network of trails that connect ancient, terraced

Local insight

We spoke to Jasmin Nutt, Managing Director DMC Al Maamari Tours

Tell us in short about your company?

Al Maamari Tours, established in 2014 in Muscat, is a family-run travel agency owned by Yasser Al Maamari, an Omani and passionate tour guide. Together with the team, we specialize in tailor-made tours, transfers, activities, various experiences, and accommodations across Oman, with multilingual guides and deep local knowledge.

What does Oman has to offer that can not be found elsewhere?

Oman offers a unique blend of diverse nature, rich culture, and deep history. From vast deserts and rugged mountains to pristine coastlines, it offers authentic Arabian hospitality, ancient forts, vibrant souqs, and peaceful landscapes. Visitors experience a safe, unspoiled destination far from mass tourism with genuine local traditions.

How does one convince a client to choose for Oman?

To convince a guest to choose Oman, we highlight its authenticity, tranquility, and rich cultural heritage. Oman offers personalized experiences, from exploring traditional markets to desert adventures and mountain treks. Its safety, friendliness, and variety of nature, culture, and history make it an ideal destination for travelers seeking meaningful, unique journeys.

Can you give samples of WOW-experiences?

WOW experiences in Oman include early morning hot air balloon flights over the desert, crossing vast dunes, and glamping under desert stars. Guests can explore terrace plantations on guided tours, hike dramatic wadis, visit ancient forts, spot wild dolphins and turtles on boat trips, and enjoy traditional Omani coffee.

What is the best time to visit?

The best time to explore Oman’s diverse nature is from October to April, with mild temperatures ideal for outdoor activities. Winters in the mountains are fresh and cool, while summers can be very hot in lowlands and deserts, making the mountains a yearround retreat for travelers.

Yasser Al Maamari and Jasmin Nutt

villages. I embarked on the “Three Village Hike,” a scenic walk that led me through Al Aqar, Al Ayn, and Ash Shirayjah. I walked alongside traditional falaj irrigation channels, a system dating back over 1,500 years, and discovered fragrant rose gardens and orchards of pomegranates and walnuts clinging to the cliffs. Some of the more adventurous hikes, and include a Via Ferrata, a thrilling steel cable route that traverses the cliff. Great incentive idea for an active team, but I chose for a cocktail at sundown. Not a tough call…

My evenings were spent indulging in the resort’s amenities. I enjoyed a culinary journey, dining on an outdoor terrace with the canyon below and the stars above. Middle eastern cuisine has a few classics that one also finds in Oman, with Lebanese influences and thus excellent healthy diversity and tasy grilled meats and fish. But do not leave without tasting Shuwa, the national dish., Slow-cooked lamb (or goat), marinated with Omani spices, then wrapped in banana leaves and cooked in an underground sand oven for up to 48 hours. It is as delicious as it sounds!

As the trip was coming to a close, we headed to Muscat, and of course wanted to take a cool dive in the Arabian Sea. After driving back via the interesting and beautiful stop Nizwa (next time we stay longer) we headed to Muscat for a boat ride. Oman has stunning coastline, also in Muscat.

Whether you choose a traditional dhow cruise, a private yacht, or a group speedboat tour, the waters off Muscat are rich in marine life and bordered by dramatic cliffs, secluded beaches, and hidden coves. We enjoyed a little tourist boat from the marina and looked form and encountered, dolphins and a cool solo sea turtle.

But the trip has to come to and end. As we soon fly out home comfortably on Oman Air again to Amsterdam, we realise that Oman in the summer has its own charm, if you pick the right places to avoid the heat. For winter, we will surely head back to Muscat with all that it has to offer. Oman is more than a destination, it’s an experience that will linger.

INDIA THROUGH THE EYES OF PIETER ELBERS

‘GOD HAS BEEN KIND’

An aviation man through and through. An entrepreneur, but also a traveller and observer in the early morning of mighty India, a complex subcontinent of superlatives, ambitions, challenges and deep self-reflection. Seemingly a mutual love and a great adventure. A (very) personal conversation with Pieter Elbers.

Tijn Kramer Editor-in-Chief SUMMIT Benelux

Photo’s: archive Pieter Elbers

Although our compatriot naturally starts by talking about his profession, or rather his mission, aviation is only a side issue in this interview. Strange when it comes to Pieter Elbers, former KLM CEO and now CEO of IndiGo, the fastest growing airline in the world. But no, this story is above all about India. Pieter Elbers’ India.

On 1 September, you will have been CEO of IndiGo, based in Delhi, for three years. What have you learned?

Let me start with the professional side – I find that easier. I was given the opportunity to apply the lessons I learned at KLM over the past decades in a largely untapped market. When I became CEO of KLM in 2014, I drew up a plan to restore the company to health in time for its 100th anniversary. I then implemented that plan, along with the accompanying structure. I applied the same approach in India – but in a completely different context.

In what sense completely different?

The country is incredibly ambitious, I can see that and I experience it. If you channel your energy in the right way, you can make huge strides and generate tremendous momentum. That really appeals to me. In that sense,

I haven’t learned anything completely new, but I have learned that you can achieve a lot very quickly here. At IndiGo in India, there is more holistic thinking and rapid decision-making.

What do you mean by holistic thinking?

Let me docus on aviation, I think the horizon is a bit longer here. Across the entire playing field, you have a whole range of buttons you can press to run the airline as well as possible. The discussion in Netherlands (and perhaps Europe) seems often rather single dimensional on environment or noise. Here aviation is an integral part of the development of the country with an holistic / broader view with many -balancing- components; eduction, mobilty (in this vast country), social cohension, jobs, economic progress, the entire economic-social and societal spectrum.

You came from the small country of the Netherlands and then you woke up in huge India.

Yes, I did, I actually got started right away. I was 52 at the time, so I had another ten to fifteen working years ahead of me. One of the criteria I looked at was that the job had to have

a longer horizon. And I really wanted to be part of that country and interact with its people. Also I do believe in aviation as a force for good. With IndiGo we’re literally giving wings to the nation (our Purpose) and hence contributing to that in this massive country is very fulfulling and makes me proud.

And that became IndiGo in India, a completely different culture, also in the workplace I did try to be very open to that. The Netherlands is a country where people plan ahead a lot and well. That has many advantages. But it also has disadvantages. Because if things don’t work out, it’s often been for nothing. Here, it’s almost the opposite. A lot happens at the last minute. And that’s not always ideal. But it also has its advantages. It allows you to achieve a lot. I’ve learned a fantastic word here: ‘Jugaad’. It means ‘always find a solution’. And that’s true, there is a solution for everything. Things that would take forever to fix in other countries are often solved in no time here.

A new look at business?

Yes, there are many things that appeal to me about the step I’ve taken.

But one of the things that definitely appeals to me is entrepreneurship. You can just do a lot of things and get started. It’s part of the strategy, of course, but that strategy is peppered with entrepreneurship. And in that, you look for how things can be done and what is possible. And where the opportunities and possibilities lie. So yes, that does make me feel at home here. In a context where you are constantly engaged in entrepreneurship, literally.

In the Netherlands, we have a ‘yes, but’ culture. Does that exist here?

No... But that doesn’t mean that everything happens exactly the way you want it to. I don’t believe that one way is necessarily completely right and the other completely wrong. The Dutch way isn’t entirely right and the Indian way isn’t entirely wrong. And vice versa, it’s not that the Netherlands is completely wrong. So ‘yes, but’ is one extreme, and here it’s ‘yes, then’. But that doesn’t mean that it happens exactly that way. It does require some follow-up to keep your finger on the pulse. But the whole mindset is: we’re going to do it, we’re going to arrange it, it’s going to happen. And that appeals to me enormously. If you want it to happen, you dare to take that risk. If you ask people here: are you going to take a high risk with a higher potential return or are you going to take a low risk with a low return, the majority will go for the high risk and the high return.

More guts?

Yes. And then we just give it a try. And then we do everything we can to make it happen. And if it doesn’t work out, it’s not seen as a failure. We are on a mission to propel IndiGo forward in the march of progress. It is also an integral part of a vision for the country. India is progressively taking it’s place on the world stage, alreay it has world’s largest population and by 2027 it’s expected to be world’s 3rd largest economy. Aviation is an intrinsic part of this.

But how do you experience it personally? India is the most populous country in the world with 121 recognised languages, very different landscapes, religions, cultures, food and traditions. That’s certainly true. But there is, of course, a strong connecting factor. And that is the Indian identity. And within that Indian identity, there are a number of things that are considered universally important. Food is one such example. Every 50 kilometres, the language changes and the food changes. But the fact that it is important does not change. In South Indian cuisine, dosas are the culinary pride and joy, while here in Delhi and the north, you can always talk about Chole Bhature (simplified, dosas are rice and dal pancakes, and chole bhature are bread rolls with chickpea curry, ed.). Even if you don’t have an opinion about it, you can still see it as a conversation starter. That’s what makes it so much fun. All those universal values, besides food,

India and the Netherlands

Onion bhaji or bitterballen? Bitterballen

Chicken tikka masala or stamppot?

Chicken tikka masala for sure

Gulab jamun or stroopwafel? Stroopwafel

Masala chai or Dutch coffee? Masala chai

Lassi or cold beer? Cold beer

Yoga or jogging? Jogging

Cricket or football? Football

Diwali or King’s Day? Diwali

the importance of family, the festivals. I see those universal values more as a starting point for conversation. I avoid making any judgements. I don’t have any judgements about religion either. I’m just as likely to visit a Sikh temple as a Hindu temple

Have you studied religion in depth so that you can understand it better? If you asked me to give a university lecture on it, I obviously couldn’t. But if you ask me to outline what happens and why things happen the way they do, then I think I can. Every time I’m somewhere, I try to understand more about it and pick out things, elements that I can even use for myself. An open mind, smile and genuine interest brings you a long way.

How does that affect you personally? Recently, I was with our team in Amritsar, where the largest Sikh temple is located. Early in the morning, I went back with my HR manager, who is Sikh, and another colleague. At five o’clock in the morning, you sit there by the water, away from someone explaining the temple or how it was built. You just sit there and let it all sink in in silence. I find it very difficult to describe exactly what it does to you, but it does touch you.

In January, I also went to the Maha Kumbh Mela (Hindu festival, ed.) in Prayagraj. This year was the largest edition, an event that only takes place once every 144 years. Around 400 million people attended over the course of the month. I was there at the very beginning, when it was still relatively

quiet – I thought there were ‘only’ four million people. Then, like everyone else, I went into the Ganges. A unique experience for me. During the night, as far as the eye can see, you see Indians sleeping in tents or just on straw. At morning dawn to took the holy dip in the water. I posted a message later about it: ‘I found peace in the chaos’. That is what it was for me.

You ask me what kind of peace that is; I find it difficult to describe. But the best I can say is that ‘it makes me realise that there is more’. I find it difficult to put into words what that ‘more’ is exactly. Still, it makes me realise that there is more. Especially when you are in places like that, which for me is always in the early morning. At the foot of the Ganges, somewhere on a mountain, or in this case even with thousands and thousands of people in the water – and you light a candle and let flowers float away. That feeling of ‘there is more’.

Far away from the glamour world of aviation...

I find it an incredibly enriching experience. And truly India too. Everything and everyone side by side,

mixed together, with each other. Many faces. Wherever you are. You can be in a luxury hotel, but if you take three steps outside, it’s less beautiful, yet hugely fascinating. With that, but tolerance or acceptance is deeply rooted here. It means that I never feel unsafe, uncomfortable or like an outsider. I do look different, but with a few words of Hindi and a few simple gestures, everyone opens their heart. I had countless beautifull interactions with people in different walks of life.

So making an effort pays off... Yes, we in Europe at times we can are of course very generalising. You are brought up in a certain context and culture, and you assume that this is the best way. Societies perhaps are also more uniform and less diverse. But in India, there are countless paths and ways. So yes, if you leave your prejudices and perhaps even your judgements behind and go in with an open mind, you get so much in return. Everyone knows what’s wrong with this country. You don’t have to explain it to them, they know it themselves. So they’re not waiting for me to come and tell them. If you take a step back and realise that you have a country with one

and a half billion people... it doesn’t make much sense to look at the challenges of mobility, healthcare, sustainability and education through Dutch eyes. An incredible amount of work is being done to solve all these issues. But the scale of the country and its intensity mean that you sometimes arrive at different solutions or make different choices.

You shouldn’t come here with your Eurocentric perspective and Dutch finger-wagging.

You won’t get very far with a Dutch fingerwagging attitude, but the European approach isn’t really appropriate either.

Tourist India mainly revolves around the Golden Triangle and Goa. IndiGo flies to 92 destinations and you have visited more than 40 of them yourself. You are our expert.

One of the sayings here is: ‘You need nine lives to see and understand India’. Understand it even more, I think. I don’t necessarily have one specific favourite, because India is so incredibly diverse. If you want to experience the backdrop of the Himalayas and the origins of the Ganges, then head to the area around Rishikesh. Varanasi gives such a

profound insight into the culture. If you prefer palaces, then Rajasthan is the place to be, with cities such as Jaipur and Udaipur. I went to Leh with my son in the summer, just the two of us. It was fantastic! In the east, Bhubaneswar is highly recommended, and then of course there’s South India, which is very different in terms of culture, with all those colourful, stepped temples, such as in Madurai and Thiruvananthapuram. (see also the top 11 travel tips, ed.)

Nowadays, travellers are looking for authentic experiences. Are there plenty of those?

There are loads. The great thing is that, because flying is so affordable, you can travel from one place to another quite easily. And the airports are generally very close to the cities, so you can quickly get into town to do what you want to do. What I would strongly advise visitors to do is to avoid being dragged from monument to monument . It’s by walking through a market, sitting outside on a terrace or just observing local life that you get a much better and deeper sense of what life here is really like. India can be quite intense, I completely understand that, but it’s worth it.

In the Netherlands, there are so many clichés that people are almost afraid of India.

Go and discover and experience India for yourself. It is definitely accessible. You just need to make sure you are well prepared or outsource the organisation. So, either book an organised trip or arrange it yourself if you are an experienced traveller. Both options are actually quite easy to do.

Nevertheless, tourism to India, with around 10 million foreign visitors annually, is still relatively limited. Is it a sleeping giant?

More tourists visit Dubai than the whole of India, even though India has 42 World Heritage Sites and Dubai has none. The marketing and positioning do not seem to be attracting the number of tourists that could be possible. So the potential is enormous. The government’s promotion

of India as a tourist destination, with its latest campaign ‘Incredible India’ already some time ago, has virtually come to a standstill. It has been left to the private sector. This is also because there is a lot of domestic tourism, which is exploding. That happens automatically, as it were. There is talk of reviving it, but it’s not there yet. I am confident it will come again.

As the CEO of an airline with a clear ambition to become a global leader, do you see a role for yourself in this?

Yes, definitely. It’s not unique to India, of course. I just mentioned Dubai, where Emirates is an integral part of the whole ‘Dubai Inc.’ positioning. So I definitely see a role for airlines, and therefore also for us. The product we offer is also very well suited to this. It is Indian, but at the same time easily accessible for our non-Indian customers. What we also want to do, of course, is to get people here. We’ve only just started in Europe, but look at Singapore. We used to have three destinations from India to Singapore, and now we have nine. I think the whole network we’re building will help enormously. We’re also keen to work with the government to discuss how we can breathe new life into it.

Will that change in India if lots of tourists come?

I think that in the balance between domestic and foreign visitors, domestic

tourism is many times greater. However, foreign tourists are very welcome for local economies, they generally spend more. Certainly in India, which is super price-competitive, tourists are welcome ‘spenders’ when it comes to hotels, transport, restaurants and souvenir shops.

India also has its own very unique tourist attractions, next to temples, palaces and nature. Travelling to festivals is also very popular here. Every year since I am here, I celebrate Holi (a religious festival celebrating the victory of good over evil, known for the use of coloured powder, ed.). It’s such an explosion of colours and energy! Weddings are also very important here. Recently, I was in Jaipur with my wife and two guests. There was a beautiful couple taking photos by the water. And then we were asked if we wanted to come to their wedding that evening. That would never happen anywhere else in the world, of course.

India is also undergoing rapid innovation and economic growth. Where is India headed? Where will it be in ten years?

Economic growth and innovation is indeed It’s happening very quickly. Innovations such as facial recognition and mobile payments – you’re absolutely right about IT. Hyderabad and certainly Bengaluru have become IT capitals. It’s deeply rooted India, of course, but it’s

taking on a very cosmopolitan character. Some visitors find that beautiful and interesting to see, and that may make it more accessible to some. For others, it may be less attractive because it threatens to lose some of its original character. But I actually think it increases the opportunities. It allows you to see and experience combinations of the so many different faces and greatly increases your tourist opportunities.

You can see the first mega shopping malls springing up on the outskirts of the cities. The ‘suburb’ of Delhi, Gurugram, where your office is located, is a modern city.

‘I believe there are 5 million people living in Gurugram. A New Zealander recently said to me: “The entire population of my country lives here in this suburb.” And it’s all high-rise buildings, shopping malls, large offices…

But that could have been a modern Asian city, like Singapore. Yet that image is still far from reality in the rest of the world. That it is also India 2.0.

You’re absolutely right about that. India has so many paradoxes and different images. India is sometimes not very good at “selling itself”. But the domestic challenge and opportunity is, of course, is already so great. Why spend resources on image building for foreign countries when there are so many

other issues that require attention?

But I believe it will come naturally, also because many international companies are establishing themselves here.

Looking at the old India and the new India, I would like to share a quote with you, from the writer Arundhati Roy: ‘India lives in several centuries at the same time.’

That’s absolutely true. You see high-tech alongside sacred cows, shopping malls next to temples. Another favourite is from Reymond Page: ‘Waking up in India is like waking up to life itself. I definitely feel that when I’m out and about early in the morning, somewhere outside Delhi, at a market or by a river. Every day here is intense, surprising, full of life. And it’s a real privilege to be able to experience that. I have embraced and India has warmly embraced me.

It was quite the story three years ago leaving KLM… KLM has been fantastic for me. I started out loading planes and ended up as CEO. I have worked with incredibly nice people and learned from good managers. I put a lot of energy into it, but I also got a lot in return. At the age of 32, I was already living in Japan for KLM. I have seen many countries and gained a lot of experience, for which I am incredibly grateful.

And then IndiGo knocks…

You’ve been doing something in one company for thirty years, and then that chapter ends. And then... there’s a ‘totally new life out there’. You take everything you’ve learned with you, but you also leave some baggage behind. That creates space to recharge your batteries, develop yourself and move forward. And then India suddenly becomes your new home. It’s a country that opens its arms to you. I see that almost as a privilege. Everything I can see here, everything I can experience, where I can travel; the people I meet, the experiences I have – these are important both professionally and personally. A ‘simple boy from Schiedam’ gets to meet the Prime Minister of India, a world leader. I feel privileged to be able to experience and do all this, and to share it with my children and my wife. It has enriched me enormously and broadened my perspective. I may sound a bit like an old man now, but when you look back on everything you’ve done and been able to do... I firmly believe that you

Pieter Elbers’

Top 11 Travel Tips for India

‘Almost impossible,’ replies Elbers. That would be unfair to many other beautiful locations I have visited, such as Udaipur, Trivandrum, Jaisalmer, Jaipur, Goa, Dharamshala, Gwalior, and so on... And these are the ones I know of... there are still many, many more I don’t even know about...I have nevertheless made an attempt with a mix of festivals, cities, religious and ‘must-do experiences’.

1 Celebrate Holi in Vrindavan & Mathura

2. Wander through Old Delhi and enjoy street food

3. Wake up in Taj Mahal Palace Mumbai and see The Gateway of India

4. Kumbh Mela in Prayagraj (*)

5. Varanasi, unmatched in colour, people, intensity and experience Aarti

6. The world’s highest road in (spiritual) Leh

7. South India temple beauty in Tiruchirappalli (Trichy)

8. The Golden Temple in Amritsar

9. Camel Fair in Pushkar

10. Rishikesh, yoga capital, fresh air and deeply religious (and... adding one more)

11. Taj Mahal in Agra, simply because it cannot be missed!

(*) The Kumbh Mela in Prayagray was in January 2025, the next one will be in 144 years, but every few years there are smaller versions of the Kumbh.

have to get the most out of life, out of what you’ve been given. And if you’re healthy, and your children and your wife are healthy, then you can truly say: ‘God has been kind.’

CRUISE, GOLF AND THE GOOD LIFE...

Themed cruises are a unique and relatively new phenomenon. Regent Seven Seas Cruises, the cruise line known for its ultra-luxury, has a very special offer with its “Spotlight Cruises”. We board the Regent Seven Seas Grandeur with golf icon Annika Sörenstam for a cruise around the British Isles.

Imagine a trip where five-star luxury and fantastic golf come together seamlessly. One day you’ll dine in a restaurant that wouldn’t be out of place on a Michelin-starred list, and the next you’ll tee off on a course that once hosted the famous British Open. That’s exactly what the “Spotlight on Golf” cruise with Annika Sörenstam offers on board the Seven Seas Grandeur, a ship that lives up to its name.

A floating palace

From the moment you step aboard this flagship, launched in 2023, you enter a world of luxury. After all, with only 746 guests on board across ten decks, you enjoy unprecedented space per person. The approach will be familiar to experienced cruise enthusiasts: virtually everything is included. So no wristbands.

Breakfast in bed

Every suite – all with a private balcony – exudes tranquility, space and luxury. You are literally bathed in luxurious comfort with soaps from L’Occitane de Provence, have a very spacious walkin wardrobe and can have the minibar restocked daily with whatever you desire. The suite is regularly tidied up and it is definitely a good idea to order a delicious breakfast in bed at least once, with a glass of champagne and even a small steak from the breakfast menu. Why not? This is pure

indulgence. Of course, there are different sizes of suites, with the Regent Suite of over 400 square metres as the showpiece.

Golfing with a legend

But as mentioned, this trip is no ordinary cruise. It is, as they call it, a “Spotlight Cruise with Annika Sörenstam”, one of the greatest golfing icons of all time. And when you get to sail along and get tips from her on how to improve your own game, both on board and on beautiful British golf courses, you have a cruise with absolute added value.

Guests have the opportunity to play alongside the golf icon on six world-famous golf courses. Think of names like Royal Lytham & St. Annes, Turnberry’s Ailsa Course, and Portstewart’s Strand Course; courses that every golf enthusiast has on their bucket list. The golf adventure continues on board. On the sun deck, she shows you how to improve your swing during driving demos, and you can even practice together on the putting green. During more personal “fireside chats”, she talks about her career, the sport and her vision of golf for women. The Spotlight Cruises are a fantastic opportunity for enthusiasts. And not just fans of golf, for example. Regent Seven Seas Cruises has an extensive and constantly changing range of Spotlight Voyages.

Tijn Kramer Editor-in-Chief SUMMIT Benelux

Enjoy

But the question is, of course, legitimate: what if I’m not interested in golf or any other theme, but I do want to enjoy a luxurious cruise? The answer is simple: enjoy your trip! Because although it is a spotlight, not the entire ship is dedicated to the theme. Those with a different agenda will notice little and will cruise as guests are accustomed to on the shipping company’s luxury ships.

And that means luxury without compromise. Regent’s all-inclusive concept means that almost everything is included: gourmet dining in all restaurants, excellent wines, beautiful cocktails, premium beverages, excursions in every port, room service, Wi-Fi, laundry service and even a butler for those who book a Penthouse Suite or higher. After boarding in Southampton, we had of course already decided which evening we would dine where (it is advisable to do this at home, given the popularity of the specialty dining). What could we choose from? The main restaurant is called Compass Rose and is available every evening. Arrive early to get a nice spot by the window. Fancy French finesse? Then head to Chartreuse. Prefer hip Asian? Pacific Rim serves sushi and other delicacies. And of course, a good steakhouse is a must. Prime 7 is the place for culinary carnivores. There is also an excellent Italian restaurant on board. And it wouldn’t be a cruise without a place for a tasty burger, a fresh pizza or a healthier wrap. For an informal lunch with a sea view, there is La Veranda or the Pool Grill.

Excursions

But the beautiful country of Northern Ireland awaits us for our first excursion. Belfast awaits, and those who don’t go on one of the golf excursions have a wide range of other options to choose from. The most popular option is the spectacular excursion to one of the country’s most famous natural wonders: the Giant’s Causeway, a UNESCO World Heritage Site consisting of tens of thousands of hexagonal

basalt columns formed by volcanic activity. The journey there is just as beautiful, taking you past the country’s stunning landscapes. The accompanying guide will tell you all about the local history.

And there is plenty of time. We take this trip at a leisurely pace. We sail across the sea at night, but the Grandeur returns to Belfast the next day. Would you like to go on another excursion, play golf, or stay on board? Anything is possible. The same goes for the next stop: Glasgow in Scotland. With an overnight stay in this port, you will have plenty of time to explore both the remarkable and authentic city of Glasgow and the surrounding Scottish countryside.

For nature lovers, the included excursion to Loch Lomond is an absolute must. This beautiful lake is only an hour’s drive from the port and offers beautiful landscapes, charming villages and photogenic stops in the Trossachs National Park. You will also visit the Scottish whisky distillery Glengoyne. Good stuff. Cheers!

Isle of Man

But the icing on the cake for us is the Isle of Man. A tender takes us ashore on this beautiful little island, a lesser-known but fascinating destination with a unique blend of Celtic history, Victorian charm and rugged coastal landscapes. We opted for a private excursion, because if the island is known for anything, it is the famous motor race that takes place there every year. We booked a spot on the back of a “trike” (a three-wheeled motorbike) driven by an experienced motorcyclist, who sometimes raced us across the island at breakneck speed. Unforgettable!

A trip with Regent Seven Seas Cruises turned out to be more than ‘just another cruise’. It was a true experience, drenched in luxury and memories.

CHOOSE BRATISLAVA: SURPRISINGLY CLOSE AND EXCEPTIONALLY SMART CITY

Bratislava, the capital of the Slovak Republic, is a modern European metropolis and the only capital in the world located on the border of three states – Slovakia, Austria and Hungary.

Besides its strategic location on the River Danube, the city is a part of the European Union with the Euro as official currency. From the middle of the sixteenth century onwards, Bratislava (then Pressburg) became the coronation city for the Hungarian monarchs. Eleven kings and seven queens, many of them later to be anointed emperor or empress of the Holy Roman Empire, started their monarchic career in Bratislava. Cozy city with a beautiful historical centre full of the historical buildings, cultural heritage and amazing stories. A city with an amazing local atmosphere where tourists can enjoy life together with locals. Bratislava’s destination marketing baseline is ‘Surprisingly Close – Exceptionally Smart’.

WHY BRATISLAVA? ACCESSIBILITY, INNOVATION, EXECUTION

Surveys in meetings industry constantly rank accessibility among the top criteria for the destination selection, and in this regard, Bratislava is surprisingly close. You can get to Slovakia´s capital in 40 minutes from Vienna airport, or in 20 minutes from Bratislava airport to the city centre. And when you’re there you’ll find yourself in a super walkable compact city where old town beauty and modern urbanity sit side by side. Bratislava is also an exceptionally smart city with a pulsating start-up eco-system and a stellar global reputation as an innovation hub. Slovak startups are contributing to develop inspiring and interactive events to higher level with their innovative products. The sheer size of the market and a population of five million people makes Slovakia a perfect breeding ground for new ideas and testing new products. This is also why Slovaks have one of the fastest internet connections in Europe. Meeting professionals know the importance of exceptional execution. Strategies and plans are always essential but without great execution, they are useless. Without precision, attention to detail and total focus, great strategies and brilliant plans come to nothing. Concerning all the above aspects plus safety in the city, Bratislava is great destination for small and medium in-

ternational events. Bratislava ranks in the top 10 of international meeting destinations within New Europe region that can host a maximum of 2,000 congress participants (Source – The Kongres Magazine 2025 - Meetings Star Awards). It hosted the WONCA Europe conference with 2,000 delegates and recently the conference focused on building better cities for children Start with Children summit organised by Metropolitan Institute of Bratislava. To do so, it had to combine the meeting capacities of more major venues, but not a single delegate had problems with that as all the venues are within a 5-minute walk from each other. However, we are all looking to the future convention centre in the city that is a hot topic.

HOTELS WITH GREAT VALUE FOR MONEY

And what about value for money? In Bratislava you can find a great variety of accommodation options and around 3,200 hotel room capacity in the 4 and 5 star range. Most of them are charmed by the atmosphere in the inner city, where the traffic is banned. If you compare prices in Bratislava to the largest, well known cities in the region, you will find out they are lower. Though the quality is on the very same level. The Slovak hotel sector is also following suit when it comes to making the most of their resources with corporate sustainability programmes inplace and external provider certifications.

BRATISLAVA MOTOR CITY

Global automotive leaders like Volkswagen, Peugeot Citroen, KIA, Jaguar Land Rover and Volvo have all chosen to locate their massive plants in Slovakia because for them precision, attention to detail and focus are non-negotiable. This also proves that exceptional execution is part of the DNA of Bratislava. Slovakia is the country with the highest per capita production in the automotive industry worldwide and the automotive sector accounts for more than 4% of the industrial activity. The European automotive giant Volkswagen, situated directly in Bratislava, will invest around a billion euros into the expansion of the high-tech factory, consequently creating around 2000 new workplaces. Up

to now, Volkswagen has already invested around 4,5 billion euros into its Bratislava plant.

BRATISLAVA CONVENTION BUREAU

Bratislava Convention Bureau, as a department of the official destination marketing organization, Bratislava Tourist Board, is a one-stop-shop for planners of meetings, incentives, congresses and events who are considering Bratislava as a destination. Providing a full range of services for MICE buyers, BCB also co-ordinates, initiates and manages all aspects concerning the development of MICE and Business Events in Bratislava. If you need any assistance with your future event in Bratislava contact the team of Bratislava Convention Bureau by the email bcb@ visitbratislava.com.

You can find more information about our activities at www.bratislavacvb.com or follow our LinkedIn @Bratislava Convention Bureau.

Implemented with the financial support of the Ministry of Tourism and Sports of the Slovak Republic.

ROADTRIPTO SPABYHARLEY-DAVIDSON

THE BADDEST ONE YET

SUMMIT had the pleasure of taking the brand-new 2025 Harley-Davidson Street Glide for a spin— and we picked the perfect route for some well-earned post-work riding.

“Get your motor running, head out on the highway...” Well, we’re taking a detour from Steppenwolf’s legendary lyrics and setting off on a motorcycle route from Utrecht to Spa, deep in the Belgian Ardennes. This journey winds through nature parks, charming towns, and hidden twisty gems. No highways today — no rush — just the pure joy of riding on two wheels, astride a brand-new model from one of the most iconic motorcycle brands in the world. A machine every true rider dreams of opening up on the road.

We’re choosing the scenic route today as said. Normally, I’d take the highway out of the city, but this time it’s the N229 toward Wijk bij Duurstede, then onward through Rhenen and Veenendaal to Arnhem. The surroundings are already a pleasure to behold, but it’s not just the scenery turning heads — the bike itself draws plenty of attention. After about an hour, I stop for a quick drink. A passerby approaches and says: “I’ve seen a lot of Harleys, but this might just be the baddest one yet.” From Arnhem, I cruise through Veluwezoom National Park. The Posbank area is a stunning stretch of nature with rolling hills. The corners may look smooth on the map, but in reality, they’re tight, abrupt, and unexpectedly steep — you’re constantly climbing and descending. It’s a dream. Demanding, yes — but it’s the essence of true riding.

fewer gear changes and a smoother ride, even across long or mountainous sections. Ideal for a trip like this.

From Nijmegen, I ride on — turning more heads — through Groesbeek toward Kranenburg, Germany. This scenic stretch winds through hilly forest roads toward the German border. Groesbeek is popular among riders thanks to its curves, and I take full advantage to see what this beast is really capable of. And that is impressive! But the Street Glide isn’t just built for power — it’s also perfect for touring. The bike comes equipped with Skyline OS, letting you mark scenic stops, plan fuel breaks, and more — ideal if you just want to focus on the ride itself.

Next stop is a classic: Monschau, Germany — a postcard-perfect village with narrow cobbled streets and the promise of a well-earned stein of beer at the end of day one.

Beneath me roars the powerful Milwaukee-Eight 117, a V-Twin that delivers its power effortlessly. With its generous torque, you get a constant, direct pull — meaning

A road trip like this calls for a worthy final destination. After a short blast of open throttle in Germany — just to feel the machine’s full force — I steer toward Belgium. I follow the N629 toward the world-famous Spa, known for its thermal baths and, of course, its Formula 1 racetrack. The roads twist and wind through forested hills, in a peaceful silence broken only by the deep growl of the Street Glide. It’s the perfect ending to a short but unforgettable ride to one of Europe’s most legendary circuits. A bag of Belgian fries, a moment of reflection, and then… back on the baddest Harley ever.

Rutger Ockeloen Editor SUMMIT Benelux

OMAN AIR BUSINESS CLASS: A NEW KID IN TOWN

I recently had the chance to fly in Business Class with Oman Air from Muscat directly to Amsterdam aboard their Boeing 787 Dreamliner, and from the moment I stepped into Muscat International Airport, it was clear this wouldn’t be a routine experience. Oman Air doesn’t just offer a flight—they offer something much closer to a showcase of their country’s hospitality, elegance, and understated luxury.

The journey began with a dedicated Business Class check-in area, where the formalities were smooth and surprisingly quick. Oman Air provides its premium passengers with a private entrance and security lane— love it! I then made my way to the Oman Air lounge which was a bit hidden, upstairs from all the shops. Once there, the lounge turned out to be very nice with enough space. The food and drink was very nice. Some freshly prepared Omani cuisine but also fast classics such as mini sliders, tacos and a steak sandwich.

The Business Class cabin on Oman Air’s 787 features Apex Suites in a 2-2-2 configuration, but don’t let that fool you. Every seat offers direct aisle access, and if you’re lucky enough to grab a window seat, you’re in for a real treat. My seat felt like a mini-suite, cocooned in privacy thanks to high side panels and clever staggered spacing. There was an impressive amount of legroom— stretching out felt effortless—and the seat easily converted into a fully flat bed that felt genuinely sleepworthy. Waiting at my seat was a plush blanket, soft pillow, and a mattress pad. The amenity bag was by top luxury Omani brand Amouage, and had all the usual great quality suspects. The crew later came around with what might be my favorite part of the whole journey:

Tijn Kramer Editor-in-Chief SUMMIT Benelux

a warm cup of traditional Omani coffee and a date, served with a genuine smile. Dining service was equally elegant. The crew didn’t rush anything, instead offering a restaurant-style experience with carefully plated dishes and plenty of choice. I went for an Arabic mezze to start, followed by a perfectly cooked lamb kofta, and wrapped up with a delicate dessert and some mint tea. Everything was fresh, flavorful, and beautifully presented. There is a good winelist but also some nice not everyday non alcoholic choices.

Service throughout the flight was top notch. My favorite moment is when I already went – semi-asleep on full flat mode to the lavatories- and when I came back, the bed was freshly made with a matrass as well. Amazing. Entertainment was delivered through a large high-definition screen with a solid but could be better selection of films and shows. There is wifi. At the end a light breakfast was offered, and once again the service was unhurried, elegant, and polished.

Oman Air delivers as an airline with a very well thought out Business Class Service. It has that local touch but also catering to international demands.

Simple. Fast. Well informed.

eXperts – the Lufthansa Group benefit program for travel agencies

eXperts is the program for anyone who wants to stay informed with sales-related information from the Lufthansa Group airlines, as well as personal benefits. Many practical features, a modern, attractive design, and a user-friendly content structure – eXperts offers all this and more. The website facilitates the daily work of travel agency employees, keeps them up to date, and provides them with all the information they need in one place – enabling them to impress their customers with knowledge and consulting expertise.

Information on products, services, and route network

Concise overview of all news

Practical search function

Booking tips, policies & guidelines

Self-service forms, contact numbers, and chatbot*

E-learning, webinars, and videos

PEPs, exclusive competitions, and events*

*Not available in all countries.

eXperts benefits

LEGENDARY HOTELS OF THE WORLD

THE IMPERIAL

India’s capital Delhi can be a whirlwind of sensory overload. The constant rhythm and energy of one of the world’s busiest cities is an experience in itself, but it can also be exhausting. This is what makes the quiet luxury of The Imperial such a welcome contrast. Stepping through its doors is like entering a tranquil sanctuary, a world away from the urban bustle.

A Story Woven into History

Situated on Janpath, in the very heart of the city, The Imperial was opened in 1936 by Lord Willingdon, the

Viceroy of India. Designed by F.B. Blomfield, a colleague of the famous architect Edwin Lutyens, the building is a stunning blend of Art Deco, Victorian, and colonial styles, giving it a timeless elegance.

From its very beginning, The Imperial was tied to the story of modern India. During the momentous years leading up to the nation’s independence, its grand halls and elegant meeting rooms provided a neutral ground for some of the most critical political discussions of the 20th century. Leaders like Jawaharlal Nehru, Mahatma Gandhi, Muhammad Ali Jinnah, and Lord Mountbatten all met here to deliberate over the country’s future.

A Hotel and a Museum

Before you even reach your room, you’ll be captivated by the hotel’s most treasured feature: its extraordinary art collection. With more than 5,000 original works dating back to the 17th and 18th centuries, The Imperial is as much a living museum as it is a hotel. The hallways are a gallery of history and artistry, inviting you to wander and explore.

The lavish rooms and suites are appointed with fine linens, luxury bath products, and furnishings inspired by the elegance of the Victorian and Art Deco eras. Spacious and classic, they offer the perfect escape for a peaceful night’s sleep.

A World of Flavors and Relaxation

With nine distinct restaurants and bars, The Imperial offers a culinary journey for every palate. The hotel’s renowned Spice Route restaurant is widely celebrated as one of Asia’s finest dining destinations. Its unique setting, based on the journey of spices from the Far East to the West, is as impressive as the delicious food it serves. I highly recommend it, even if you are not a guest of the hotel.

For a taste of truly amazing Indian cuisine, don’t miss the famous 1911 Restaurant, where excellent food can be paired with interesting local wines. For a drink, you can visit the 1911 Bar or the legendary Patiala

Peg Bar, famous both for its strong pours and for witnessing historic meetings. I had a local whisky for a truly authentic taste of the region. Very impressive stuff.

The hotel also provides a haven of serenity with its opulent spa. I had the pleasure of experiencing a traditional Ayurvedic massage and a private yoga lesson. Considered one of the best spas in the world, it truly is the ideal antidote to a day of business or

sightseeing. Outside, a beautiful marble swimming pool surrounded by manicured gardens creates a secluded sanctuary right in the middle of the city.

A proud member of the Leading Hotels of the World, The Imperial is ideal for business meetings and an allaround exceptional experience. In every detail, from its rich history to its impeccable service, The Imperial Hotel stands as one of the world’s greatest.

TRIBE, ACCOR’S AFFORDABLE DESIGN HOTELS

‘AN INNOVATIVE NEWBIE’

TRIBE hotels are rapidly conquering the world, expanding from their 2017 Australian origins to a European presence under Accor. Summit takes a trip to the United Kingdom to get acquainted with the brand and chats with Pauline Oster, Vice President of the TRIBE brand for the Europe and North Africa region.

From Perth to Paris and beyond

Comfortably seated in one of the colourful chairs in the so-called social hub, a stylishly furnished lobby, where you can join colleagues to share ideas and work together or relax over drinks, we meet Pauline Oster, Vice President of the TRIBE brand for the Europe and North Africa region. “We immediately fell in love with this innovative newbie within our company,” Oster explains with a glow of pride on her smiling face. “The design, the chosen texture, the iconic interior, what’s not to like about it?”

Make it simple

Although every hotel is different, they all lean on the same pillars of detailed design, sophisticated colour patterns, warm interior, decorated with mix & match accents. “It’s not only the design, but also the vibe that makes guests fell at home. In our seamless social hub you enjoy your breakfast in the morning, make a Zoom-call over lunch and enjoy a superb meal in the restaurant with organic products on your plate.”

TRIBE doesn’t aim for posh; “their credo is: keep it simple”; leave the extras you don’t need out. Expect to experience a four-star service on lower prices per night. “No, we don’t offer room service, we provide all your cravings at our Grab & Go concept. Rooms are compact but provided with premium mattresses and pillows. In the bathroom Kevin Murphy toiletries await you.”

The TRIBE staff creates the ‘cool vibe’-feeling in the social hub. “During a job interview we want to hear about you, not your resume. What’s someone’s passion, what drives you? Our guests are relaxed because our staff is. All in all, we truly understand what the modern traveler is looking for. TRIBE has become a game changer in the market.”

TRIBE’s ambition is to operate 100 hotels within four years—25% through rebranded Accor properties and 75% as new builds. With that goal in mind, the brand is opening rapidly across Europe and beyond. With more destinations on the horizon—including a return to Australia, where it all began. On Dutch soil capital Amsterdam was the first to welcome TRIBE in 2022. By the end of 2025 the country is ready to welcome TRIBE Den Haag Centraal.

Eva Hopstaken Editor SUMMIT Benelux

ON THE MOVE: UPDATES FROM AIR AND RAIL

CATHAY

PACIFIC RETURNS TO BRUSSELS

Cathay Pacific has resumed flights to the Belgian capital with four weekly services between Hong Kong and Brussels. With the relaunch and additional frequencies on other routes, the airline is now operating nearly 100 return flights per week between Hong Kong and Europe during the summer peak. This includes five daily flights to London, daily services to Amsterdam, Frankfurt, Manchester, Milan, Paris and Zurich, four weekly flights to Barcelona, Brussels, Madrid and Munich, and three weekly flights to Rome.

AEROMEXICO INTRODUCES APPLE TV+ ON BOARD

Aeromexico now offers Apple TV+ Original series as part of its inflight entertainment system across all eligible routes. The service is also available on flights from Amsterdam.

EUROSTAR EXPANDS AMSTERDAM–LONDON SERVICE

Starting Tuesday, December 16, 2025, Eurostar will add a fifth direct daily service between Amsterdam and London. The additional roundtrip increases flexibility and options for passengers on the popular cross-Channel route.

LUFTHANSA GROUP LAUNCHES REDESIGNED AGENT WEBSITE

Lufthansa Group has revamped its eXperts website, making it easier for travel agents to access all relevant information in one place. The platform is now integrated under Lufthansa Group for Business, the B2B portal for corporate clients and sales partners. The new site is available via business.lufthansagroup.com.

TRANSAVIA ADDS OUJDA TO ITS NETWORK

This winter, Transavia will introduce a new route from Amsterdam Airport Schiphol to Oujda in northeastern Morocco. The service will be operated specifically during the busy school holiday periods.

LATVIA – AN IDEAL DESTINATION FOR BUSINESS

The strategic location, unique nature, competitive prices and high quality of services are aspects that all make Latvia an attractive destination for travellers from all over the world. Latvia offers an array of options for those interested in organizing conferences, congresses, seminars, discussions, summits, as well as motivational events for work teams.

Business tourism or MICE (Meetings, Incentives, Conferences and Events/ Exhibitions) in Latvia is thriving due to several factors: the country’s strategic location and well-developed travel and transport infrastructure, such as seaports and air traffic hub, which is largest in the Baltics. Furthermore, Latvia is characterized by both cost flexibility and high quality of services, as well as high safety standards, with many modern hotels and business meeting centres in addition to extensive and varied recreational opportunities, breathtaking and lush nature, and the experience of all four seasons. Local service providers are highly experienced and adaptable, providing for high quality events no matter their size or purpose.

Strategic location and access to the Baltic region

Latvia’s location in the centre of Northern Europe makes it an important transport hub, providing an easy transit route between the neighbouring Baltic States – Lithuania and Estonia, as well as destinations across Europe and the world, at the same time being a notable and easily accessible destination itself. Riga Airport offers air travel to more than 100 locations around the world, making travel to Latvia possible from many different countries and regions. The capital city of Riga is also easily accessible from the Baltic Sea due to its’ well-developed port infrastructure. Large cruise ships sailing from the Baltic Sea through the Gulf of Riga can dock on the banks of

the Daugava River near the Old Riga district. This provides direct access to the romantic Old Town, the unique historical architecture and atmosphere of which can be enjoyed in spades.

Riga – the perfect place for business events

It is no secret that people in the business world are looking for new places to organize business activities. Latvia is a great choice, as local entrepreneurs offer a sprawling range of premises and suitable infrastructure to organize all kinds of events. Many venues in Riga offer serene views of the Daugava River and historical parks of Riga. Riga has long been an important centre of trade and culture. During the Middle Ages it was

part of the Hanseatic League – a commercial network of merchant guilds and market towns. Riga has a long-standing and richly developed heritage, which is visible today in the city’s atmosphere and architecture. Riga’s streets and buildings embody both its past and present, allowing anyone to create an event suited to their desired tastes and scale. With modern conference centres and hotels that are equipped with the latest technologies, both small working group meetings and larger organizational events are ensured to be of the highest quality. And what is of no less importance – the tourism sector personnel in Latvia are fluent in English.

Modern event venues in Latvian regions

Event venues in Latvia’s regions offer an extraordinary amount of culture and history – from luxurious manors and picturesque parks to majestic castles. Each event will become an unforgettable experience that will allow guests to discover new cultural nuances. The biggest cities in every Latvian region where these and many other objects of interest lie can be reached from Riga by car in no more than a few hours. Latvia’s road and railway network is also well developed, allowing for quick and convenient travel between larger municipalities and to more remote locations.

Motivational travel and active recreation

Latvia offers a variety of motivational travel options, which are becoming in-

creasingly popular with international companies and corporations. Employee offers can range from individual luxury trips to team-building group activities. If active leisure is of interest, there are several places near Riga where you can organize recreational activities. Both hiking, kayaking and horseback riding are just few of the options.

High safety standards

To ensure that travellers are safe and feel comfortable, Latvia’s government authorities, in accordance with national laws and international requirements, have developed regulations that apply to all tourist sites, such as hotels, tourist information centres, tourist buses and restaurants. These regulations set re-

quirements for the quality of services, safety and infrastructure. Great attention is given to tourism safety as to ensure a pleasant and safe experience for guests.

Latvia – the ideal place for your events and dreams to come true

For local entrepreneurs, business tourism has become an important avenue for attracting finance, and consequently it contributes to the development of appropriate infrastructure, and an increase in the quality of services. What makes Latvia an especially attractive business meeting place for entrepreneurs from Western Europe and the Nordic countries is that while the costs of services are competitive, the quality provided remains remarkably high.

RUGGED HAKA KOHA GTX

If you’re planning a good hike, trail run, or even just a long city walk later this year, the HAKA Koha GTx is an excellent shoe. Originally designed as a trail running shoe, it’s made for the demanding runner. HAKA, a relatively new brand in the sports world, aims for comfort, durability, and grip across various terrains with this model.

Right out of the box, the Koha GTx feels solid and sturdy. The design is modern and functional, with a reinforced toe and a sleek look. It’s immediately comfortable with no break-in period needed. The fit is relatively wide, which is great for runners with broader feet. The

laces are strong, and the tongue is well-padded, so there are no pressure points.

The HAKA Koha GTx truly excels in grip. The Gore-Tex (GTx) membrane works perfectly to keep your feet dry in rainy conditions. The sturdy build suggests this shoe is built to last. The upper is strong, and the reinforcements on the toe and sides are well placed to protect against knocks. The sole appears ready to endure many miles.

The HAKA Koha GTx is an outstanding choice for anyone looking for a robust, comfortable, and waterproof shoe with superior grip.

SUPER-FAST BUSINESS PARTNER

The Xiaomi Pad 7 Pro hits the market with a clear ambition: to offer a powerful, premium-feeling tablet without the high-end price tag. With its impressive specs and sleek design, Xiaomi positions itself as a serious contender. The Pad 7 Pro features a clean, minimalist design reminiscent of its competitors, and that’s no accident. Its metal body and slim form factor give it a premium appearance and a solid feel in hand.

The absolute highlight of the Pad 7 Pro is its 11.2-inch 3.2K LCD screen with a refresh rate of no less than 144 Hz. It is a joy to watch movies and series. Under the hood, there’s a Qualcomm Snapdragon 8s Gen 3 processor. Combined with up to 12 GB of RAM, the Pad 7 Pro delivers excellent performance. The Pad 7 Pro supports optional accessories like a backlit keyboard that transforms the tablet into a productive workstation. It works flawlessly and is highly recommended for working on the go. The 8,850 mAh battery provides excellent battery life—enough for a full day of intensive use. The Xiaomi Pad 7 Pro is an excellent all-rounder for business trips at an attractive price.

A BEAST OF A SUITCASE

Incredibly tough and a true eye-catcher—the NEXT (size L) from this German brand. The Travelite Next L targets travelers who value both style and functionality. With its sturdy aluminum construction and timeless design, this suitcase stands out from the sea of plastic options.

The most striking feature of the Travelite Next L is undoubtedly the material. Made from solid aluminum, it gives a feeling of indestructibility. This material is not only strong but also surprisingly light for an aluminum suitcase. The signature horizontal grooves give it a classic yet modern look.

A major advantage of aluminum is durability: although the suitcase will eventually show dents and scratches, these tell the story of your travels and make each one unique. The Travelite Next L offers approximately 100 liters of space, but smaller versions are available. The suitcase is equipped with two sturdy TSA-click locks and double 360° swivel wheels, making the Travelite Next L roll smoothly and quietly over various surfaces. With a weight of around 6.4 to 6.7 kg, it is heavier than many plastic suitcases, but this is to be expected given the aluminum construction. A beautiful suitcase.

TRAVEL THE WORLD WITH CATHAY PACIFIC: A GATEWAY TO ASIA AND BEYOND

From a trade fair in Shanghai to a business trip to Sydney, or an inspiring stopover in Hong Kong: with Cathay Pacific, much of Asia and Oceania is within easy reach. Travelers via Hong Kong – the dynamic heart of the region – benefit from a network that seamlessly meets the needs of frequent travelers.

Extensive network across Asia-Pacific

This summer, Cathay Pacific will fly to Hong Kong from a total of twelve European cities, including Amsterdam and, starting August 4th, Brussels. From there, your journey continues effortlessly: with more than 75 destinations in Asia and Oceania, there’s always a logical connection. The network covers all major business centers in Asia and Australia: think cities like Singapore, Tokyo, Seoul, Sydney, and Melbourne. Other cities like Taipei and Kuala Lumpur are also easily accessible. And those who want to combine work and relaxation can fly on to destinations like Bali, Cairns, or Auckland – perfect for relaxing on the beach or in nature.

Hong Kong: Efficient Hub

Transiting in Hong Kong is smooth thanks to the well-organized airport and short transfer distances. For frequent travelers, these are the key elements. Especially when combined with Cathay Pacific’s premium lounges, located throughout the airport. Here, tranquility and efficiency meet: ideal for working, relaxing, or freshening up between flights.

Comfortable Flight

On board, everything revolves around comfort, tranquility, and service. The cabins are designed with the needs of the modern traveler in mind, with ample space, personalized attention, and carefully prepared meals. Whether you’re traveling in Business Class, Premium Economy, or Economy, Cathay Pacific takes care of every detail to ensure a comfortable and easy journey with warm and friendly service.

For its culinary offerings, Cathay Pacific collaborates with renowned Michelin-starred restaurants in Hong Kong to develop menus for each class. This creates a menu that combines the refined flavors of Cantonese cuisine with high quality, even at high altitude. The new Aria Suite is also available on routes from London to Hong Kong: a premium Business Class experience with added privacy and refined design.

Complimentary Wi-Fi is available to all passengers in First or Business Class, as well as Diamond members. From August 2025, the entire Cathay Pacific fleet will also feature high-speed internet on board and 100% inflight entertainment via in-seat screens, allowing you to easily stay connected, work productively, or unwind with a movie or TV series while on the move.

A Solid Foundation

Cathay Pacific combines accessibility with reliability, comfort, and high-quality service, providing a solid foundation for every journey. Whether it’s a busy week of appointments, a well-deserved vacation, or a trip where work and relaxation intertwine.

WILDLIFE, SNOW, SILENCE, AND CRACKING ICE

There are destinations you need to experience at least once in your life to truly understand them. Spitsbergen is one of those places. Its untouched wilderness, massive glaciers, and the silence broken only by cracking ice make it a destination you feel rather than simply see.

Together with Avila Reizen and the luxury French cruise line Ponant, a seven-day expedition cruise was undertaken aboard the luxury yacht-style cruise ship Le Lyrial. It was a journey that ventured closer to the North Pole than to the North Cape—a trip where luxury and adventure went hand in hand, with new surprises awaiting each day.

No Ordinary Journey

The first glimpse of Spitsbergen, still from the airplane, is unforgettable. Towering mountains, snow-covered peaks, and shimmering ice fields stretch across the horizon. The air is crystal clear, and the light is unlike anywhere else in Europe; cooler, softer, almost silvery. The moment the plane lands and the thin Arctic air fills your lungs, you sense that this will be no ordinary journey.

Relaxed Journey to Spitsbergen

More than four centuries after Willem Barentsz braved the Arctic seas in 1596 with wooden ships and limited food supplies, we set out for the same waters. This journey did not begin on a wooden vessel but in comfort: by Eurostar to Paris, followed by a charter flight to Longyearbyen, the gateway to Spitsbergen. On board Le Lyrial, a warm welcome awaited, complete with the French finesse Ponant is known for. Guests were provided with warm parkas and sturdy rubber boots for the excursions, while evenings in the onboard restaurant offered an elegant culinary experience. Two gala nights added a touch of grandeur to the expedition. Most passengers

had dressed up for the occasion, yet the atmosphere remained relaxed and informal.

A Stark Contrast

Where Barentsz and his crew once endured bitter cold with barely drinkable water, this was an entirely different kind of Arctic experience. Cabins were spacious and modern, with private balconies overlooking the fjords. By day, the ship sailed past dramatic glacial landscapes; by night, the French kitchen delighted guests with fresh seafood, millefeuille, and champagne. The contrast between modern luxury and the historic hardships of past explorers could not have been greater.

The Expedition Spirit

Spitsbergen demands an adventurous mindset. Here, nature makes the rules. Weather and ice conditions change constantly, and no day unfolds exactly as planned. That unpredictability is what makes it exciting. Zodiac trips took passengers past cliffs filled with bird colonies, through narrow fjords, and along drifting ice floes. Excursions were sometimes canceled just half an hour before departure when a polar bear was spotted nearby. At other times, passengers were woken unexpectedly because whales were swimming close to the ship. That is the true spirit of an expedition: letting yourself be guided by nature’s rhythm and accepting that nothing is set in stone

Intense Experience

The thrill of such an expedition lies not only in spotting wildlife but also in the intense experience of the landscape itself. The sound of calving ice crashing into the sea with

Arjen Lutgendorff Editor SUMMIT Benelux

a thunderous roar, the low midnight sun painting the horizon in soft shades of orange and pink, and wisps of mist forming between the mountains. Every day brings a new spectacle. Even the scent is different: a mix of salty seawater, icy air, and, occasionally, a faint earthy aroma when landing onshore.

The Arctic Wonderland

The route around Spitsbergen revealed the full diversity of the Arctic region. In Fjortende Julibukta, an almost sacred and silent bay, the first glaciers came into view, and the contours of the landscape truly emerged. Further west, Spitsbergen’s fjords and glaciers showcased their raw power. At Regnardneset, a coastal settlement with the small orange Lloyds Hotel from 1912, memories of early polar explorations lingered.

Confrontation

The northernmost point of the voyage brought the group to the Arctic sea ice, a realm of immense drifting sheets slowly moving with the ocean currents. This was not only a highlight in terms of natural beauty but also a quiet confrontation with the fragility of the climate. Here, at the edge of the pack ice, the rapid changes in the world became evident. The contrast between young, thin ice layers and thick, multi-year ice told the same story scientists have been observing for years: the old ice is disappearing.

Impressive Landscapes

Throughout the cruise, breathtaking landscapes alternated one after another. Monacobreen, one of Spitsbergen’s most majestic glaciers, rose from the water like a crystalline wall. At Texas Bar, a former trapper’s hut at the entrance of Liefdefjorden, a serene stillness prevailed. Palanderbukta and Alkefjellet, by contrast, were alive with Arctic wildlife, their cliffs echoing with thousands of guillemots crying out like an orchestra over the water. In Hamiltonbukta and Narreneset, the geological stories of the polar region came to life, while in Ny-Ålesund, a research station, the contrast between the history of whaling and today’s scientific work was striking. The journey ended at KongsvegenKronebreen, one of the fastest-moving glaciers in the region, where the ice advanced meters per day, its cracking sounds echoing through the fjords like nature’s warning.

Luxury and Comfort

Although the surroundings sometimes appeared hostile, life on board was anything but Spartan.

Each afternoon, after a day full of excursions, guests were welcomed back warmly. Tastings of salmon and caviar, airy meringues, and delicate macarons were served with champagne. Even during a kayak trip among the ice floes, a glass of sparkling wine was offered. A detail that added a touch of decadence to the expedition. The combination of adventure and comfort made the journey accessible to anyone seeking a unique experience without compromising on quality.

Personal Touch

The small scale of Le Lyrial, carrying fewer than two hundred guests and a crew of 160, created a personal atmosphere. Meeting fellow travelers was easy, which added to the charm of the expedition. Service was meticulous: Zodiac excursions were tightly organized, landings carefully planned, and the expedition team (consisting of biologists and geologists) shared their knowledge in engaging ways. An unexpected highlight was the opportunity to visit the bridge, where Captain Fabien Roché skillfully navigated the ship through the ice with visible passion. It added a personal dimension to the trip and provided insight into the careful planning required to sail in such a rugged environment.

The Magic of the Polar Region

What makes Spitsbergen a true

bucket-list destination is the intensity of every moment. The silence, the realization that you are in one of the most remote places on earth, and the thrill of the unexpected linger long after the journey. Seeing a polar bear in the wild is never guaranteed, which makes every wildlife encounter feel like a gift. The landscapes, however, are just as important. The light constantly changes; mist drifts over the mountains, while the sun occasionally casts a soft golden glow on the glaciers. At night, it remains light, making the days seem to blend into each other. That sense of timelessness gives the journey an almost surreal quality.

For Whom?

Spitsbergen is not a destination for mass tourism. It is for travelers who have seen much of the world and are seeking something truly unique. Expedition cruises are ideal for those who want to combine adventure with comfort. The short season, from late May to August, makes the trip even more special. Those most interested in flora and birdlife should travel later in the season, while snow and ice enthusiasts should visit early in the year. More and more travellers are looking for experiences that go beyond a standard vacation. Spitsbergen offers a combination of exclusivity, nature, and adventure that fits this trend perfectly. It is a destination made for storytelling:

clients do not just want to book a trip—they want to live a story.

Responsible and Sustainable

Ponant places strong emphasis on sustainability during these expeditions. Daily lectures by onboard scientists provided insights into the fragility of the polar regions and the effects of climate change. Landings are strictly regulated and only take place at pre-approved locations to minimize impact on nature. This environmental awareness makes the journey not only impressive but also responsible.

Indescribable and Unforgettable

The expedition to Spitsbergen is an experience that stays with you. The combination of luxury and adventure, the imposing glaciers, the silence, and the closeness to wildlife make it a destination that words can hardly capture. It is a place you need to experience, feel, and even smell to truly understand. For travelers seeking a unique experience, this is one of the most beautiful and impressive journeys in the world. A cruise with Ponant combines the best of both worlds: the comfort and refinement of a five-star hotel and the excitement of an expedition in one of the last pristine wildernesses on earth. It is a journey that belongs on every bucket list.

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Arletta van Alteren, Accountmanager Business Travel