Q1 - 2023
A Franchise Built for Growth and Success in 2023
A Message From Our CEO, Charles J. Bonfiglio
As we approach the end of the rst quarter of 2023, I want to take this opportunity to re ect on how far we’ve come and share a bit about what’s in store for us over the rest of the year.
While all of our Tint World International Franchise Conventions are special, 2023’s Convention in Orlando, FL celebrated an unprecedented milestone: 30% of our locations open 2+ years had made it into our elite Million Dollar Club! In fact, another 12 locations had reached annual sales of $900k or more – with just a 5% to 10% increase in sales at these locations, it would have increased the percentage of owners in the Million Dollar Club to 50%! I’ve always said that my goal is to get everyone into our Million Dollar Club, and I hope this growth and success serves to inspire all of you.
With our elegant awards banquet, everyone looked their best as we posed for photos, socialized over cocktails, and enjoyed hors d’oeuvres. Plus, the delicious main courses weren’t the only things spicy that night…our honorary comedian worked the crowd, keeping us on the edge of our seats with laughter! Later, so many of you proudly walked across the stage to accept awards that represented your well-deserved accomplishments. Between the cocktails, comedian laughs, and all the awards received, we had plenty of reasons to dance the rest of the night away together in celebration!
Let’s also take a moment to appreciate the incredible feedback you all shared during our roundtable sessions, where owners new-and-old joined together to gain insight and exchange their strategies for success. We also learned a lot from our industry-revered guest speakers, and with more vendors than ever attending this convention, you all set new records for levels of engagement and participation!
Carrying the positive momentum from our convention, I’m looking forward to each of you capitalizing on the upcoming busy season ahead of us and making it your most successful yet! To provide you with support along the way, we’ve added new sta members to almost every department, ventured into new events and partnerships for increased levels of exposure, created new reports that provide performance insights for your Return on Ad Spend, and even developed a new Home Services Division that we’ll be sharing more information about in the weeks ahead!
Many of you have already taken advantage of the enhancements recently made to our Social Media Program. Our latest campaign features redesigned visuals bolstered by targeted advertising and competitive messaging, resulting in more leads for the products and services you want to o er. If you haven’t taken advantage of the new social media campaigns contact the Marketing Department about activating this new campaign for your location, there’s never been a greater time to take advantage and achieve new levels of success for your business!
I look forward to seeing so many more of you in the Million Dollar Club next year as we make 2023 our most successful year ever.
Monthly Promotion Reminder
For Q1 2023, we ran our New Year sale, Valentine’s Day sale, Tax Refund and St. Patrick’s Day sale. Below are the US and Canadian o ers.
New Year Sale O ers (1/1 – 1/31)
• O er 1: DS18 Bass Packages Starting at $249.99* (US & Canada)
• O er 2: Free Tint Strip on Windshield With Purchase of an Ultimate Tint Package (US & Canada)
• O er 3: Receive $100 O Any Nano Ceramic Coating Package Purchase Over $999.99 (US & Canada)
Valentine’s Day Sale O ers (2/1 – 2/18)
• O er 1: Buy All 3: Tint, PPF, Ceramic – Get 15% O (Triple Play Deal, Max Discount $150). (US & Canada)
• O er 2: Get a FREE Windshield Tint Strip w/ Purchase of an Ultimate Tint Package (A $75 Value) (US & Canada)
• O er 3: Get FREE Chrome Delete (Window Trim, Emblems & Grille ONLY) w/ Any Full Vehicle Color Change Vinyl Wrap (US Only)
• O er 4: Take $100 O Paint Protection Film Packages Over $999.99 (Canada Only)
Tax Refund Sale O ers (3/1 – 3/31)
• O er 1: Get 10% O Any Marine/Powersport Audio Package with Installation. Minimum Purchase $299. (US Only)
• O er 2: Get 10% O Any Audio Package with Installation (Canada Only)
• O er 3: Get FREE Headlight Restoration w/ Purchase of Any Supreme or Ultimate Detailing Package (US & Canada)
• O er 4: Get a FREE $25 Gift Card w/ Any Approved Instant Credit Application (US & Canada)
St. Patrick’s Day Sale (3/13 – 3/18)
• O er 1: Get FREE PPF on Door Cups and Door Edge Guards w/ Purchase of Any Paint Protection Film Package (US & Canada)
• O er 2: Take $100 O Any Paint Protection Film Package Over $999.99 (US Only)
• O er 3: Take $100 O Any Full Color Change Wrap or Any Nano Ceramic Coating Package Over $999.99 (Canada Only)
View the promotion’s landing page here! | *Note: Promotional social media graphics available through SOCi!
Training & Tips
Tips From A New Perspective
A Message From Operations Manager, Luke Fidler
As one of the newest operations managers at Tint World HQ, I wanted to provide some thoughts after observing the franchise for a few months now.
Q2 - 2022
Q1 - 2023
In any business, team building is an essential, but in a Tint World it is crucial to the overall success of your business. We work in a dynamic and fast-paced industry that requires its employees to be skilled and versatile. E ective team building helps employees develop the skills and relationships they need to thrive in this environment.
One of the key aspects of team building in a Tint World is fostering a culture of collaboration. This means encouraging employees to work together, share ideas and feedback, and support each other. To facilitate this many stores use morning meetings and frequent scheduled one-on-one meetings with owners or managers to keep open lines of communication between all departments. Every employee has valuable feedback that can help the overall success of the business and it is important to allow everyone to feel comfortable providing that feedback.
Another important aspect of team building is providing opportunities for continuous learning and development. This is an industry that is constantly evolving with new technologies and techniques. To stay ahead of the curve employees need to be continually expanding their knowledge base. This can be achieved through formal training programs, mentorships, or even informal learning and knowledge sharing sessions within internet groups.
Finally, it's essential to recognize and reward employees and co-workers for their hard work and contributions. This can take many forms, from public recognition to performance-based bonuses. Whatever the approach, it's important to show employees that their e orts are appreciated and valued.
In conclusion, team building is critical to success in a Tint World. Most stores are family operations with a small group of people working together very closely. By fostering a culture of collaboration, providing opportunities for learning and development, and recognizing and rewarding people for their contributions, Tint World can create a supportive and productive work environment that drives success and growth!
Q1 - 2023
A Daily Goal For Your Store: Close Every Lead
A Message From Operations Manager, Robb Bagnall
Working your leads is the lifeblood of your business. Tint World marketing e orts are designed to drive real clients to your FRANCONNECT[FC] inbox. The number one job of your counter/salesperson is to work the leads utilizing the lead pipeline. Be sure you have OneNote on your store computers with pre-populated canned replies…
LEAD PROCESS
CALL. “Old school” telephone calls are still the fastest/best way to get a commitment result. Try to avoid selling over the phone, your goal is to GET THE CUSTOMER COMMITTED TO COMING IN TO VISIT THE STORE.
*IMPORTANT: DO NOT LEAVE A MESSAGE ON THE FIRST CALL ATTEMPT, immediately:
TEXT and/or EMAIL. Use the Ring Central APP on your store computer (copy/paste phone number from FC) and utilize the canned replies on your OneNote APP.
REPEAT. Repeat this process until all leads are closed.
CLOSED LEADS
Leads are only closed when you have:
A) created a new client by selling and delivering a service and/or product,
B) the prospective client straight out tells you NO, or
C) you have attempted at minimum 7 times AND 90 days has passed since the lead initially came in.
It is imperative that you close every lead, for good or bad. Ideally all leads will be a positive close aka converted from a lead to an actual new paying client. Be sure you are logging calls in FC with detailed information in the notes, so your team members know exactly what you spoke about/quoted for each lead. You should also utilize the Create a Task feature to set reminders for all of your post-DAY 3 leads, so you do not forget to contact on days 7, 30, 60 and 90.
DAY 1. This is the HOTTEST this lead will get. History tells us the fastest you initially reply to a customers’ inquiry, the higher the positive closing rate.
DAY 2. People get busy. Try again the next day if you don’t get a reply on Day 1.
DAY 3. See DAY 2. Try again. If they haven’t replied to you, assume they haven’t seen your calls/messages yet…don’t worry that you are “bugging” them – after all, they initially reached out to you! And you wouldn’t be doing your job correctly if you didn’t try to give them the information they are looking for. If you still don’t get a response, move to:
DAY 7. Many people have the same day of the week o every week. DAY 7 contacts have a VERY HIGH positive conversion rate. *Important: contact your Day 7 leads as early in the day as possible, preferably even before your New/Day 1 leads. People are planning their errands for the day and maybe you can catch them in time to get on that list!
DAY 30. You have now tried 4 times to give the potential client the information they are looking for. You’re not giving up, but you also have new leads to chase!
DAY 60. Almost closed. People get busy. Life gets in the way while we are trying to get things accomplished. DAY 60 leads still convert. It’s not a waste of time. Life happens.
DAY 90. You are ready to wave the white ag. You’ve done your job. Don’t feel bad, but you have to move on. You can now consider this lead closed. There is still a chance this lead reaches back out to you at some point in the future, and when they do you will have all of the info at your ngertips.
Increase Your Sales
HOW TO LABEL YOUR LEADS
If you are following the pipeline as recommended, you will know exactly where each lead is in the pipeline by simply looking at their STATUS in your FC system. The following is how you should be labeling your leads:
DAY 1 – PROSPECT 1ST CALL
DAY 2 – PROSPECT 2ND CALL
DAY 3 – PROSPECT 3RD CALL
DAY 7 – PROSPECT 4TH CALL
DAY 30 – LEFT MESSAGE
DAY 60 – SMS SENT
DAY 90 – NO RESPONSE
If you have any questions or concerns about the lead pipeline process, please feel free to reach out to your Operations Manager! Happy Selling!
Q1 - 2023
New Store Openings - Marketing
Tint World New Store Openings
Tint World Headquarters would like to give a BIG SHOUT OUT to our new stores that opened its doors in the months of December 2022, January, and February 2023!
• Store 100 Paramus, NJ – Michael & Alyssa Spinnato
• Store 116 Jacksonville Beach, FL – Raj & Kamni Gupta
• Store 130 Citrus Heights, CA – Ahmed Selim
• Store 142 Las Vegas, NV – Christian Rivas
• Store 145 Pharr, TX – Jose Tapia and Francisco Torija
Quarterly Success Newsletter
Corporate Contact List
The Tint World® HQ Team is dedicated to assisting all franchisees with any questions or requests they have. Please save this as a reference for the appropriate Department/Email Group to contact. We’re always here to help YOU - our Tint World® Family!
Vendor Relations:
Paul Pirro, Chief Strategy O cer & Vendor Manager
Joe Iglesias, Merchandising Manager
Contact for: Vendor Inquiries/Issues
Please Email Directly
Information Technology Department:
Sean Christianson, Director of Digital Technologies
Dane Bryant, Front-End Web Developer
Contact for: Requests For Tint World Website, Franconnect/CRM Questions, Store/Owner Email Accounts, etc.
Email Group: Support@TintWorld.com
Accounting Department:
Jeanette Bon glio, Chief Financial O cer
Donna Brenner, Senior Accounting Manager
Contact for: Billing, Insurance, etc.
Email Group: Accounting@TintWorld.com
Marketing & Creative Department:
Jacob Eisenberg, Director of Marketing
Maria Landaeta, Creative Designer
Madison Belfour, Digital Marketing Analyst
Brian Licata, Digital Media Manager
Patrick Amaral, Social Media & Design Manager
Jack Tusa, Social Content & eCommerce Manager
Contact Marketing for: PPC & Social Media Campaign Support, SOCi Platform, TapClicks Reporting, Consumer Fusion Review Monitoring, etc.
Email Group: Marketing@TintWorld.com
Contact Creative for: Flyers, Posters, Postcards, Banners, Print Ads/Sponsorships, etc.
Email Group: Creative@TintWorld.com
*PPC Changes: Submit PPC Request Form
*Social Media Campaigns: Submit SM Request Form
*Creative Requests: Submit Creative Request Form
*Window Graphics Orders: Window Graphics Form
*Please Reply-All to Email Groups. It keeps the full team copied to help provide faster support!*
Thank You!
Tint World® HQ