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Quarterly Success Newsletter Q2 - 2022
A Major Milestone and A Strong Company Culture A Message From Our CEO, Charles J. Bonfiglio I would like to sincerely congratulate our entire Tint World® Franchise Family for hitting a major milestone within our franchise! The amazing collective growth has led to achieving our highest weekly chainwide sales of $1,511,233 for week ending 4/30/2022. Your professionalism with sales, service and dedication to serving your customers clearly showed. Our company is growing rapidly and while there is no surefire formula for instant success, there are proven ways to reach growth milestones and continued accelerating growth. While I have shared many of these tips before, they are worth mentioning again: • Hire the right people. Consider paying above market price for the right person. • Build a strong customer base by acquiring new customers and providing superior customer service. • Focus on established revenue sources through repeat business and customer loyalty programs. • Attend networking eventsin your local community such as: car shows, Chamber of Commerce events, etc. • Maintain an active social media presence for your business that consumers can find easily. • Improve Company Culture that leads to business growth and lifestyle success. We are always seeking new ways to build a strong company culture that inspires our team to collaborate, contribute and connect with each other. Through great leadership, companies thrive by providing purpose and direction in an organization. Tint World Headquarters recently organized and held an offsite Company Leadership Seminar for our corporate staff. We believe great leadership helps employees grow and connect with people they work with. Our employees utilized DISC assessments as part of the leadership activities that provided self-reflection and help our team to understand each other which leads us to the best way to work together. We highly encourage all our franchisees to have new hires take a DISC Assessment and discover their unique behavioral style for better workplace performance. As I reflect on our team at Tint World Headquarters, I see our mission is aligned with company culture of camaraderie, dedication, loyalty, and all working towards the same vision of success. My hope in sharing these thoughts, is to inspire each of you to find ways to bring your team together, and make your working environment fun and fulfilling which will likely generate revenue growth. Never Stop learning and Never Stop Finding New Ways to Grow!
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Quarterly Success Newsletter Q2 - 2022
Monthly Promotion Reminder For Q2 2022, we ran sales for Spring, Mother’s Day, Memorial Day, Victoria Day, Father’s Day, Independence Day, and Canada Day. Below are the US and Canadian details for these promotions. Spring Sale (4/1 – 4/30) • Get $50 Off Any Supreme or Ultimate Tint Package – Plus Get A Free $50 Tint World Gift Card For Your Next Visit! (US & Canada) • Get $50 Off Installed Audio Packages Over $500 or $100 Off Installed Audio Packages Over $1,000 – Plus, Get A Free $50 Tint World Gift Card For Your Next Visit! (US & Canada) • Get $100 Off Any Premium, Supreme, or Ultimate Nano Ceramic Coating Package – Plus, Get A Free $50 Tint World Gift Card For Your Next Visit! (US & Canada) Mother’s Day Sale (5/2 – 5/15) • Buy Any Set Of Floor Mats & Get A $25 Tint World Gift Card For Your Next Visit (US & Canada) • Get $50 Off Any Installed Vehicle Safety Device Purchase Over $350. Plus, Get A Free $25 Tint World Gift Card For Your Next Visit! (US & Canada) Memorial Day Sale (5/23 – 5/31) - US ONLY • Get A Free Windshield Tint Strip With The Purchase Of Any Ultimate Tint Package (A $75 Value) • Get $50 Off Any Underglow Package Over $500 – Plus, Get A Free $50 Tint World Gift Card For Your Next Visit! • Double The Savings – Get $50 Off Any Underglow Package Over $500 and Get $50 Off Any Interior Lighting Package Over $500 – Plus, Get A Free $50 Tint World Gift Card For Your Next Visit! Victoria Day Sale (5/23 – 5/31) - CAN ONLY • Get A Free Windshield Tint Strip With The Purchase Of Any Ultimate Tint Package (A $75 Value) • Get $50 Off Any Underglow Package Over $500 – Plus, Get A Free $50 Tint World Gift Card For Your Next Visit! • Double The Savings – Get $50 Off Any Underglow Package Over $500 and Get $50 Off Any Interior Lighting Package Over $500 – Plus, Get A Free $50 Tint World Gift Card For Your Next Visit! Father’s Day Sale (5/23 – 5/31) • Get $50 Off Any Installed Viper or CompuStar Security System Purchase of $350 or More. Plus, Get A Free $25 Tint World Gift Card For Your Next Visit! (US & Canada) • Get Free Ceramic Coating Of Wheels With Purchase Of Any Wheel & Tire Package (US & Canada)
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Quarterly Success Newsletter Q2 - 2022
Monthly Promotion Reminder Canada Day Sale (6/24 – 7/10) - CAN ONLY • “Triple Play” – Get 10% Off Tint, PPF, & Ceramic Coating With Purchase Of All Three! (Max Discount $100.) • Get A Free $50 Tint World Gift Card With Any Approved Instant Credit Application! • Get $200 When You Purchase A Full Color Change Wrap OR Ultimate PPF Package AND An Ultimate Nano Ceramic Coating Package! Independence Day Sale (6/27 – 7/10) - US ONLY • “Triple Play” – Get 10% Off Tint, PPF, & Ceramic Coating With Purchase Of All Three! (Max Discount $100.) • Get A Free $50 Tint World Gift Card With Any Approved Instant Credit Application! • Get $200 When You Purchase A Full Color Change Wrap OR Ultimate PPF Package AND An Ultimate Nano Ceramic Coating Package!
View the promotion’s landing page here! | *Note: Promotional social media graphics available through SOCi!
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Quarterly Success Newsletter Q2 - 2022
Vendor News Tint World Detailing Kit Tint World is proud to announce our newest offering for our franchise store owners – our Tint World Detailing Kit, with all our branded products! This kit contains all the materials your team will need to perfectly detail your client’s vehicle. Consumers can also purchase this kit for at home maintenance. Below is a graphic which states all the materials included in the kit as well as other Tint World products that will pair nicely with this kit.
Please contact Dann Williams at dwilliams@cdsdashboard.com to order yours today!
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Quarterly Success Newsletter Q2 - 2022
Product Spotlight Upgrade Your Store With A Jeep Display From DS18 Tint World Corporate is excited to announce that we have a new offering from our partner, DS18! All Tint World stores are eligible to receive a FREE Jeep Display with purchase of Display Equipment! Our Vendor Relations team has worked closely with DS18 to design a modern and unique display showing that is specific to the Tint World – DS18 partnership. More information on the purchase and installation can be found in the guide below.
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Quarterly Success Newsletter Q2 - 2022
• Available in electric with optional Bluetooth for IOS and Android • 5 Pace Edwards rack options • T-slot rails accept Tule & Yakima racks • Drain Tubes at rear as well as in the front to provide superios water management
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Quarterly Success Newsletter Q2 - 2022
New Store Openings - Marketing Tint World New Store Opening Tint World Headquarters would like to give a BIG SHOUT OUT to our new stores that opened its doors in the months of March, April, and May 2022! • Store 080 Scottsdale, AZ – Greg & Leslie Lea • Store 108 Abilene, TX – Juan & Gloria Guerrero & Ray Reyes • Store 109 Killeen, TX – Terry & Elena Rawlins • Store 4009 Edmonton, AB – Corey & Drew Bilyk We look forward to seeing your future success and growth!
Store 4009 Edmonton, AB
Store 109 Killeen, TX
Store 108 Abilene, TX
Store 080 Scottsdale, AZ
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Quarterly Success Newsletter Q2 - 2022
Increase Your Sales
Upselling: The Basics And How To Get The Whole Team Involved If you don’t know this already, upselling is a key factor in maximizing your sales growth. But there are numerous questions owners have such as: what is it exactly? How often should we attempt an upsell? And isn’t that the salesperson’s job? Below we break down the different ways to upsell to a customer as well as how to get your whole team involved. An upsell is exactly what it sounds like; a convincing way to get a customer to purchase something additional they were originally not intending to purchase. For example, each time you talk a customer into purchasing an Ultimate tint job, when they came in for a Supreme, that’s an upsell. A lot of times getting a consumer to add on services starts with just a few quick questions and those quick questions make franchisee’s millions in profit each year! Which leads into the next point of upselling successfully. How often should you be attempting this? The short answer is EVERYTIME! Each customer that comes into your store, they should be asked at least once (but hopefully more) to purchase a higher package or another product or service and a lot of successful upselling happens organically through conversations with your customer. Let them tell you what’s going on with their ride, or customizations that they’ve been thinking about and show them how you can help them. Another misconception of upselling is to leave it solely in the hands of your salesperson. Although your stores salesperson should probably be the best at upselling and closing it’s not on their shoulders entirely. Some customers can spot a salesperson from a mile away and put a wall up to block any suggestions that person might have. However, if the specialist from the back comes up and talks with the customer there could be a greater chance of getting the customer to purchase more. Taking the time to involve your team and understand the customer’s needs and wants are easy ways for your store to turn that average invoice into an over-the-top addition to the day’s sales! Happy Selling!
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Q2 - 2022
Training & Tips How To Apply Tint World’s Nano Ceramic Coating Products As more customers look to Tint World for their vehicle’s maintenance it’s important to know the best uses for our Nano Ceramic Coating products. Because once a customer sees the shine on their vehicle you can bet that they’ll be back for more. Below are the steps to our two-part system along with some tips we’ve learned along the way! 1. Thoroughly wash vehicle with our Eco-Wash or Super Foaming Car Shampoo followed by a rinse and micro-fiber towel wipe down. TIP: Never wash a surface in a circular motion, as it may create swirl marks and easy-to-see scratches. 2. Use our Metal X Iron remover to take off all the invisible impurities. Go panel by panel with this product and wipe away when the chemical starts to turn purple. 3. Clay Bar the vehicle with either the Eco-wash or Metal X as a lubricant. Once the clay bar glides smoothly over the surface, you’re ready to move on to the rest of the vehicle (don’t forget the glass!). Tip: Never clay a surface in a circular motion, as it can create swirl marks and easy-to-see scratches. 4. Evaluate the vehicle for any paint correction that must be done prior to applying the ceramic coating. THIS STEP CANNOT BE SKIPPED. 5. Once paint correction is reviewed, apply a properly balanced Isopropyl Alcohol solution to the exterior of the vehicle to remove any stubborn chemicals, compounds, polishes, etc. Tip: Always check for IPA streaking. If missed and coated over, you will see these streaks under the coating. 6. Begin the coating process by shaking the bottle vigorously and applying 10 – 15 drops across the applicator. Tip: Keep applicator moist at all times for best use! 7. Use our Green Bottle to apply the base coat to the vehicle. Let this top coat dry for 90 minutes before applying the top coat. 8. Once you apply the topcoat, “lay it wet and let it sweat” until you see bubbling throughout the area (2 – 5 minutes) and then remove excess chemicals. 9. Allow one (1) hour before you touch any coated area. After two (2) hours it is safe to give the customer their vehicle or move it outside!
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Training & Tips
Extra Tips • Our Ceramic Coatings adhere best in room temperature with minimal humidity • On our lower end packages we recommend only applying the Green Bottle base coat for basic protection • Using a damp micro-fiber rag will help remove any sticky leftover topcoat chemical
It's best to use a pressure cleaner to erase all dirt from the vehicle before beginning the process. There should be a good layer of foam on the vehicle to help clean the dirt.
Allow two (2) hours before moving the vehicle outside. Make sure to remind the customer about their yearly maintenance at your store!
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Q2 - 2022
Corporate Contact List The Tint World® HQ Team is dedicated to assisting all franchisees with any questions or requests they have. Please save this as a reference for the appropriate Department/Email Group to contact. We’re always here to help YOU - our Tint World® Family! Vendor Relations:
Marketing & Creative Department:
Paul Pirro, Chief Strategy Officer & Vendor Manager Joe Iglesias, Merchandising Manager
Jacob Eisenberg, Director of Marketing Maria Landaeta, Creative Designer Madison Belfour, Digital Marketing Analyst Brian Licata, Digital Media Manager Patrick Amaral, Social Media & Design Manager Jack Tusa, Social Content & eCommerce Manager
Contact for: Vendor Inquiries/Issues Please Email Directly Information Technology Department:
Contact Marketing for: PPC & Social Media Campaign Support, SOCi Platform, TapClicks Reporting, Consumer Fusion Review Monitoring, etc. Email Group: Marketing@TintWorld.com
Sean Christianson, Director of Digital Technologies Dane Bryant, Front-End Web Developer Contact for: Requests For Tint World Website, Franconnect/CRM Questions, Store/Owner Email Accounts, etc. Email Group: Support@TintWorld.com
Contact Creative for: Flyers, Posters, Postcards, Banners, Print Ads/Sponsorships, etc. Email Group: Creative@TintWorld.com
Accounting Department: Jeanette Bonfiglio, Chief Financial Officer Donna Brenner, Senior Accounting Manager Chris Hejda, Accounting Manager
*PPC Changes: Submit PPC Request Form *Social Media Campaigns: Submit SM Request Form *Creative Requests: Submit Creative Request Form *Window Graphics Orders: Window Graphics Form
Contact for: Billing, Insurance, etc. Email Group: Accounting@TintWorld.com
*Please Reply-All to Email Groups. It keeps the full team copied and helps provide fastest support!* Thank You! Tint World® HQ
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