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Quarterly Success Newsletter January-March 2022
Looking Forward Into 2022 A Message From Our CEO, Charles J. Bonfiglio As we approach the second quarter of 2022 and reflect on the start of a strong year, it struck me how successful our brand and franchise family has become. I look forward to seeing all your successes and continued growth for a stellar year ahead. It’s this what keeps me excited and looking forward into 2022! In many ways, the successes I see at the individual store level reminds me of my own journey through franchising that ultimately led to my success. Creating a family-like culture is a huge part of our success at Tint World HQ. As well, we encourage our franchisees to foster relationships with their team, creating a positive atmosphere which is key to a healthy and successful lifestyle brand. I have learned through my time as a franchisee, that as important as it is to establish an effective onboarding process, it is just as important to communicate with your team, grow the brand, and look ahead to what is coming in our industry. We are excited to announce a new Tint World HQ podcast, a series of conversations working on different ways to approach business, apply skills, and experiences. For our episode debut, we discussed differences between joining a franchise vs starting a business on your own. This was easy for me to discuss because as you may know, by going into a franchise, I was able to focus on growing my business and spent less time figuring out everyday operational items and ongoing development of a sustainable business. Thinking about it – as a day-to-day business owner whether you own one franchise or five, you work across all departments in your company from operations, marketing and sales, human resources, customer service, accounting, and administration; doing whatever is required to make your business successful. But we are also entrepreneurs who want to focus on achieving both sales growth and additional franchise locations to create multiple streams of income. This is where having a franchise behind you is instrumental. Tint World HQ is always working behind the scenes to streamline the day-to-day operations and support our franchise owners. Each year, we continue to add new team members to fill positions at HQ. In 2021 alone, we added six (6) new positions between the Marketing, Operations, IT, and Development Departments to expand our capabilities. And the reason we needed to expand our team is because of you all – our franchise owners who are expanding! Our HQ teams are experts in their fields and can provide you with the resources you need to succeed! Now, more than ever, I see our franchise owners focusing on growing their businesses; not only with increasing sales, but by expanding into newer territories with more stores – and you all are the reason why we’re the #1 Fastest Growing Automotive Franchise. All of us at Tint World HQ are ready to support and guide you along your franchise journey. We look forward to working together toward a successful year in 2022!
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Quarterly Success Newsletter January-March 2022
Monthly Promotion Reminder For Q1 2022, we ran our New Year’s Sale, Valentine’s Sale, Tax Refund Sale, and St. Patrick’s Day Sale. Below is a recap of all the US and Canadian promotions. Thank you to the FAC Delegates who contributed to putting these offers together! New Year’s Sale (1/1 – 1/31) • Receive 10% Off When You Purchase Two: Tint, Paint Protection Film, or Nano Ceramic Coating (US & Canada) • Free Tint Strip on Windshield With Purchase Of An Ultimate Tint Package (US & Canada) • Receive $100 Off Any Nano Ceramic Coating Package Purchase Over $999.99 (US & Canada) Valentine’s Day Sale (2/4 – 2/19) • Receive 15% Off When You Purchase Tint, Paint Protection Film, and Nano Ceramic Coating (US & Canada) • Free Tint Strip On Windshield With Purchase Of An Ultimate Tint Package (US & Canada) • Free Chrome Delete With Any Full Vehicle Color Change Vinyl Wrap (US Only) • Receive $100 Off Any Paint Protection Film Package Over $999.99 (Canada Only) Tax Refund Sale (3/1 – 3/31) • Get 10% Off Any Marine/Powersport Audio Package with Installation. Minimum Purchase $299 (US Only) • Get 10% Off Any Audio Package With Installation (Canada Only) • Get FREE Headlight Restoration with Purchase of Any Supreme or Ultimate Detailing Package (US & Canada) • Get a FREE $25 Gift Card with Any Approved Instant Credit Application (US & Canada) St. Patrick’s Day Sale (3/14 – 3/19) • Get FREE PPF on Door Cups and Door Edge Guards with Purchase of Any Paint Protection Film Package (US & Canada) • Take $100 Off Any Paint Protection Film Package Over $999.99 (US Only) • Take $100 Off Any Full Color Change Wrap or Any Nano Ceramic Coating Package Over $999.99 (Canada Only)
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Quarterly Success Newsletter January-March 2022
Vendor News About Tint World – Infotainment Partnership Infotainment.com is excited for our partnership with the Tint World family. We would like to thank you for allowing us the privilege of becoming a Tint World supplier. By providing the best fully-engineered OEM infotainment solutions, Tint World locations now have the ability to bring a unique set of highly sought after product offerings. Vehicle design trends dictate now more than ever, the ability to maintain factory look, feel, and functionality. We believe customers should not have to compromise. All of our products come standard with: * A Compatibility Guarantee * Extended 1 to 3 Year Warranty Match For Wholesalers * Live US-Based Telephone Support * No Loss of Factory Functionality To learn more about our product line, please visit: www.Infotainment.com For any questions, please contact: Tyhler Gomez, Wholesale Manager Direct: 407-347-6503 Email: tgomez@infotainment.com VOXX Electronics Partners With Price Protection Company, TrackStreet All VOXX/DEI products require professional installation, with sales and installations going through our dealers. VOXX Electronics Corporation has partnered with price protection company “TrackStreet”. TrackStreet scrubs online marketplaces, as well as our dealer’s websites, ensuring M.A.P. is upheld and unauthorized dealers do not sell VOXX/DEI products. This is all in place so that you continue to profit from our product and provide a great customer experience at your centers. As such, we’re taking a hard-lined stance to our M.A.P. and transshipping policies, with a “3-Strike” rule. After a first strike, you have two days to remedy the issue and if not, your account goes on hold for 30 days. If still not corrected, a second notice is sent providing two more days to remedy the issue, and your account will go on hold for sixty days with all backorders voided. If still not corrected, a final notice is sent that your account has been terminated.
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Quarterly Success Newsletter January-March 2022
Product Spotlight DS18 Marine Head Units: MRX2 This marine head unit is sure to make any watercraft vehicle stand out! It’s full-size, easy to use, stylish, and can stand up whatever punishments that marine and off-road trips might throw at it. This powerful receiver features all the functions you need like BT, RCA outputs including subwoofer, USB linking and charging with remaining waterproof! These are key to enjoying loud music with the highest quality for your boat, ATV, or any vehicle that may see the water frequently. Features • 4 x 15W @4ohm
• USB 1A Charging
• 4 x 25W @2ohm
• 2.1 amp charge
• Bluetooth pairing
• Pre out voltage 4v
• Precise EQ settings options that let you control your system
• Easy-to-read LCD display
• 2 high fidelity Zone output (L+R+, Sub)
• AM/FM receiver
MARINE & POWERSPORT HEAD UNIT Also provided CT sync that allows for settings like time
4 x 15W @ 4ohm 4 x 25W @ 2ohm
2 RCA zone output so you can mix your music between them.
V5.0 Bluetooth pairing your phone free streaming or music playback.
IPX6 Marine waterproof rating.
7 Different backlight colors.
Apple and Android compatible.
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Quarterly Success Newsletter January-March 2022
Coming Soon New Items Coming Soon To All Tint World Locations! We at Tint World Headquarters are always looking for new and exciting items for you – our franchise store owners – to use for your own growth and success. With the assistance of our vendors, we have been able to provide the highest quality materials and items coming to a showroom near you! SunTek Heat Wheel Our partners at SunTek have worked with us to provide an innovative, Tint World branded display. Below is a heat wheel rendering that will soon be provided to all Tint World locations. This wheel will demonstrate the different levels of heat rejection that all our films provide, as well as showcase their superior quality. Stay tuned for more information from Paul Pirro & Joe Iglesias shortly! Tint World Magnetic License Plates As many of you have already seen, we have created magnetic license plates to use on vehicles in your bays for showing your work on social media! Every store will be sent two (2) license plates from TWHQ. Any new store in development will begin receiving these in their New Store Opening Kits going forward. Look for these coming soon!
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Quarterly Success Newsletter January-March 2022
New Store Openings - Marketing Tint World New Store Opening Tint World Headquarters would like to give a BIG SHOUT OUT to the new stores that opened their doors in the months of December 2021 and January and February 2022. • Store 020 Benbrook, TX – Sidney Johns • Store 094 San Diego – La Mesa, CA – David Roche • Store 102 El Paso, TX – Alex & Myriam Guerrero • Store 107 Aurora, CO – Ray Ruiz • Store 136 Mount Juliet, TN – Brian Weed • Store 4008 Burlington, ON – Kuljit & Dilpreet Saini We look forward to seeing your future success and growth!
Store 107 Tint World Aurora, CO
Store 020 Tint World Benbrook, TX
Store 094 Tint World San Diego - La Mesa, CA
Store 4008 Tint World Burlington, ON
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Store 102 Tint World El Paso, TX
Store 136 Tint World Mount Juliet, TN
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Quarterly Success Newsletter January-March 2022
Announcements Tint World HQ is thrilled to announce the promotion of Joe Iglesias, as well as the hiring of Patrick Amaral, Jack Tusa, and Chris Hejda! As Merchandising Manager, Joe now manages our primary vendor relationships while scouting for new opportunities with Paul Pirro. With prior experience as an Operations Manager, Joe has a unique understanding of our vendor partners and how they can add value for our franchise owners. Congratulations, Joe! Mid-January, Patrick & Jack joined the Marketing Department as our Social Media Managers. This powerhouse duo manages Social Media, Social Content & Design, Custom Campaigns, Influencer Marketing, PR, and more. They’re pumped to take our content to the next level, all while shouting their favorite phrase: Kit & Cameron Pelletier and Tyler Olinger Store079 Jacksonville, NC “LET’S GO!” Next up, Chris has just joined the Accounting Department as our new Accounting Manager! Working with Donna, Chris helps to oversee all of our Accounting, Bookkeeping, Financial Reporting needs. As a Six Sigma Yellow Belt, he’s ready to give any defects a knockout-punch and increase company efficiency! Finally, we would like to congratulate Kit & Cameron Pelletier and Tyler Olinger (Store 079 Jacksonville, NC) for being recognized as a “Franchisee of the Year” at the annual IFA Convention! Your hard work and dedication to your business and local community have been felt near and far. Congratulations on your well-earned success!
Chris Photo Here
Joe Iglesias Merchandising Manager
Patrick Amaral Social Media & Design Manager
Jack Tusa Social Content & eCommerce Manager
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Chris Hejda Accounting Manager
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Quarterly Success Newsletter January-March 2022
Increase Your Sales Your Leads And the 3/3/3 Method Leads are the lifeblood of our business and staying on top of them is one of the key elements to a successful franchise. With all of today’s ways to communicate with people (Text, DM, Posting/Tagging on Social Media) the best way to still get in touch with a prospect is still by CALLING them! A phone call brings that human perspective back into the game and can help you achieve that “connect stage” quicker than if you had reached out any other way. And like with anything else, the more you practice the easier it becomes and the better you become. While calling a prospect is still considered the best way to make that first initial connection, it’s important that you follow the 3/3/3 Method for keeping them hooked both through phone and email. 3 Calls, 3 Emails, 3 Texts – that’s it; that’s the 3/3/3 Method. The concept of the method is to try and reach out to the prospect 3 times the first week, 3 times the second week, and 3 times over the next three months. During your first week you should try and contact the prospect immediately; if they don’t respond try reaching out over the next three days. If they don’t respond within those three days, try reaching out to them on the same day of the week that they submitted the lead. For example, if a prospect submits their information on a Tuesday, try following up with them on the following Tuesday – most people are off on the same days and therefore take care of their personal items on those days. The last and final part to the 3/3/3 Method is the Breakup Email. This is your final email to the prospect letting them know that you’ve tried to get in touch but have not heard back and don’t want to continue bothering them. Ironically, the break-up email has the highest engagement rate. Because at the end of the day people want to be wanted. In our next newsletter, we’ll break down some key ways to make the most of your break-up email! Don’t always rely on electronic communications to get customers in the door. You have their phone number – USE IT! Happy Selling!
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Quarterly Success Newsletter January-March 2022
Training & Tips
How To Identify An All Pass Filter In the below “Training & Tips” video, we look at what an All-Pass Filter is and how system tuners can use them to change how audio signals are heard by listeners in a vehicle. It is a filter much like a band of an equalizer that changes the phase only, and not the gain or level of any band of sound. To really understand why we would use them we need to know about stereo signals and how we hear them. To hear the entire training segment, click below to watch the video. https://www.youtube.com/watch?v=SUqJj8dWw80&list=PL5vny4qWPdn1le7lDxR_c-QLX9_nk37vg
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Monthly Success Newsletter January-March 2022
Corporate Contact List The Tint World® HQ Team is dedicated to assisting all franchisees with any questions or requests they have. Please save this as a reference for the appropriate Department/Email Group to contact. We’re always here to help YOU - our Tint World® Family! Vendor Relations:
Marketing & Creative Department:
Paul Pirro, Chief Strategy Officer & Vendor Manager Joe Iglesias, Merchandising Manager
Jacob Eisenberg, Director of Marketing Maria Landaeta, Creative Designer Madison Belfour, Digital Marketing Analyst Brian Licata, Digital Media Manager Patrick Amaral, Social Media & Design Manager Jack Tusa, Social Content & eCommerce Manager
Contact for: Vendor Inquiries/Issues Please Email Directly Information Technology Department: Sean Christianson, Director of Digital Technologies Dane Bryant, Front-End Web Developer Contact for: Requests For Tint World Website, Franconnect/CRM Questions, Store/Owner Email Accounts, etc. Email Group: Support@TintWorld.com Accounting Department: Jeanette Bonfiglio, Chief Financial Officer Donna Brenner, Senior Accounting Manager Chris Hejda, Accounting Manager Contact for: Billing, Insurance, etc. Email Group: Accounting@TintWorld.com
Contact Marketing for: PPC & Social Media Campaign Support, SOCi Platform, TapClicks Reporting, Consumer Fusion Review Monitoring, etc. Email Group: Marketing@TintWorld.com Contact Creative for: Flyers, Posters, Postcards, Banners, Print Ads/Sponsorships, etc. Email Group: Creative@TintWorld.com *PPC Changes: Submit PPC Request Form *Social Media Campaigns: Submit SM Request Form *Creative Requests: Submit Creative Request Form *Window Graphics Orders: Window Graphics Form *Please Reply-All to Email Groups. It keeps the full team copied and helps provide fastest support!* Thank You! Tint World® HQ
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