Insight Quarterly Success Newsletter - Q2 2023 Edition | Tint World®

Tint World’s Mid-Year Review and Vision For The Future A Message From Our CEO, Charles J. Bonfiglio

Dear Tint World Fran Fam,

As you know, we are a little over halfway through 2023 and I would like to share where we are as a franchise and how we are tracking to nish this year o strong.

I would also like to share some of the recent changes we have made that will strengthen and streamline Tint World’s future growth.

We have been re ning and adding team members to each department at HQ to further support our franchisees and the growth of their businesses.

First, we evaluated our Marketing Department to better organize the structure and responsibilities. To achieve that goal, we have added two new team members, Juan Rivera, Social Communications Strategist; and Christian Dilian, Digital Media Manager. Juan has eight years of writing, producing, and social media strategy experience in numerous industries. Christian is a multi-talented creative with experience in video production and marketing for the RS1 racing team, along with eld experience in automotive wrapping, tinting, and ceramic coating. He truly knows the industry in-and-out, which gives him a unique perspective when creating content.

The strategies that we used to get to 100 locations will not be su cient to get us to our goal of 300 by 2025. Having said that we want to continue to improve communications between the marketing department and owners so that we can have a consistent message which supports sales growth.

In early January we began exploring partnerships with social media in uencers. This is shaping up to be an exciting venture, as these partnerships will allow us to magnify our reach and resonate with new demographics. Moreover, our involvement in the 2023 Quaker State Driven to In uence Campaign, featuring digital in uencers and brand ambassadors like Anatalia Villaranda and Coco Zurita, is a rst-of-its-kind initiative. We are thrilled that Tint World was tasked with creating vehicle wraps for the vehicles that are given away as part of the sweepstakes.

We have also collaborated with Renfro Brands, a leading designer, manufacturer, and marketer of quality socks and legwear products with partnerships that include Jeep and many other worldwide brands. This unique partnership allows us to expand our brand's exposure and tap into new market segments.

In our e orts to improve our eld operations support we have brought onboard a new Chief Operations O cer, Michael Lopez. Michael has an extensive background in the automotive industry, having been responsible for the substantial growth of several well-known automotive companies under the Driven Brands umbrella. Michael’s insights and expertise will be an asset to the future success of our franchises.

Q2 - 2023

Additionally, Je Stark will be transitioning to a new role as Chief Development O cer to focus on the growth of the 200+ locations currently in development. Je will be responsible for developing strong relationships with franchise owners, o ering them the support they need during those crucial early stages of business, and ensuring that the best possible franchisee candidates join the Tint World family.

In order to evolve from a technological standpoint, we have also expanded our IT team with the addition of Max Morgenbesser, our new Front-End Developer. Max’s experience in the world of start-ups and mobile development will help us as we build the self-service kiosk technology, as well as future technology advancements to support franchisee growth and success.

With all these new additions to our sta we have outgrown our current headquarters. We are all looking forward to the future HQ location which is currently under construction. This new space will allow us to expand our training o erings and support e orts for franchisees and their sta .

With nearly 150 locations open and another 150+ in development our brand is becoming a household name and therefore increasing the value of each franchise location. Also, we continue to see an upward trend in average same-store growth and new locations have been growing sales faster than ever.

As we move forward, let's continue to bring our A-game and continue to make Tint World the top choice for automotive enthusiasts. Remember, our success is built on collaboration, innovation, and dedication, and it's through these values that we will continue our remarkable journey.

Thank you all for your hard work and dedication. Here's to an exciting second half of 2023!

Warm Regards,

Charles J. Bon glio, CEO Tint World

INSIGHT

Quarterly Success Newsletter

Q2 - 2023

Monthly Promotion Reminder

For Q2 2023 we ran our Spring Forward Sale, Mother’s Day Sale, Victoria Day Sale, Memorial Day Sale, Father’s Day Sale, and Canada Day Sale. Below are the US and Canadian o ers for each respective promotion.

Spring Forward Sale (4/1 – 4/30)

• Get $50 O Any Supreme or Ultimate Tint Package – Plus, Get A Free $50 Tint World Gift Card For Your Next Visit! (US & Canada)

• Get $50 O Installed Audio Packages Over $500 or Get $100 O Installed Audio Packages

Over $1,000 – Plus, Get A Free $50 Tint World Gift Card For Your Next Visit! (US & Canada)

• Get $100 O Any Premium, Supreme, or Ultimate Nano Ceramic Coating Package – Plus, Get A Free $50 Tint World Gift Card For Your Next Visit! (US & Canada)

Mother’s Day Sale (5/8 – 5/21)

• Buy Any Full Set Of Floor Mats & Get A $25 Tint World Gift Card For Your Next Visit! (US & Canada)

• Get $50 O Any Installed Vehicle Safety Device Purchase Over $350. Plus, Get A Free $25 Tint World Gift Card For Your Next Visit! (US & Canada)

Victoria Day Sale (3/1 – 3/31)

• Get A Free Windshield Tint Strip With The Purchase Of Any Ultimate Tint Package! (A $75 Value) (Canada Only)

• Get $50 O Any Underglow Package Over $500 - Plus, Get A Free $50 Tint World Gift Card For Your Next Visit! (Canada Only)

• Get $50 O Any Underglow Package Over $500 & Get $50 O Any Interior Lighting Package Over $500 – Plus, Get A Free $50 Tint World Gift Card For Your Next Visit! (Canada Only)

Memorial Day Sale (5/22 – 3/31)

• Get A Free Windshield Tint Strip With The Purchase Of Any Ultimate Tint Package! (A $75 Value) (US Only)

• Get $50 O Any Underglow Package Over $500 - Plus, Get A Free $50 Tint World Gift Card For Your Next Visit! (US Only)

• Get $50 O Any Underglow Package Over $500 & Get $50 O Any Interior Lighting Package Over $500 – Plus, Get A Free $50 Tint World Gift Card For Your Next Visit! (US Only)

Father’s Day Sale (6/12 – 6/25)

• Get $50 O Any Installed Viper or Compustar Security System Purchase Over $399 – Plus, Get A Free $25 Tint World Gift Card For Your Next Visit! (US & Canada)

• Get Free Ceramic Coating On Wheels With The Purchase Of Any Wheel & Tire Package! (US & Canada)

Independence Day Sale (6/26 – 7/4)

• “Triple Play”– Get 10% O Tint, PPF, & Ceramic Coating With Purchase Of All Three! (Max Discount $100.) (US Only)

• Get A FREE $50 Tint World Gift Card With Any Approved Instant Credit Application. (US Only)

• Get $200 O Purchases Of Any Full Color Change Wrap OR Ultimate PPF Package! (US Only)

Canada Day Sale (6/26 – 7/4)

• “Triple Play” – Get 10% O Tint, PPF, & Ceramic Coating With Purchase Of All Three! (Max Discount $100.) (Canada Only)

• Get A FREE $50 Tint World Gift Card With Any Approved Instant Credit Application. (Canada Only)

• Get $200 O Purchases Of Any Full Color Change Wrap OR Ultimate PPF Package! (Canada Only)

View the promotion’s landing page here! | *Note: Promotional social media graphics available through SOCi!

Increase Your Sales

Strategic Insights: Leveraging Customer Data for Personalized Marketing and Enhanced Engagement

A Message From Operations Manager, Luke Fidler

In today's digital age, where information and data play a crucial role, businesses must adopt various strategies to thrive in a competitive market. One key strategy is the collection of the customer’s contact information, such as their email address, phone number, and street address – including their zip code!

An email address can be leveraged in several ways. For starters, you’re able push targeted marketing o ers in a direct approach, or keep them in a “drip” campaign that helps to retain relevance, brand awareness, and increases the chances that they’ll make a purchase in the future. Implementing a solid email marketing strategy enables Tint World® to nurture relationships at all stages, increase chances of repeat/complimentary business, and foster long-term brand loyalty.

On the back end, a collected email address is also essential for reviewing overall campaign performance. This includes valuable insights and data that can shape an e ective marketing strategy such as open rates, click-through rates, conversions, and more. This data empowers Tint World to understand its audience, identify trends, and tailor marketing e orts accordingly. Collecting emails facilitates the creation of comprehensive customer databases, enabling segmentation based on demographics, preferences, purchase history, and other criteria. This ensures customers receive timely, highly targeted, and relevant content – and increasing the odds that they’ll make a purchase in your location!

We all know how important a phone number is for calling customers, but did you know that you can also create SMS drip campaigns that function with a similar strategy to your drip email campaigns? As a standard practice, we want to contact our customers seven times, seven (di erent) ways. By integrating SMS messaging into your overall strategy, you’re ensuring a more well-rounded approach, and connecting via the channels that your customers feel most comfortable using.

Arguably one of the most important insights is the collection of the customer’s zip code. This not only helps validate the e ectiveness of a location-speci c marketing campaign, but it also helps target speci c areas and make sure resources are being allocated e ectively. You always want to know where your customers are coming from – and not coming from.

Remember, your book of business and remarketing strategies is only as valuable as the accuracy of the data they contain. Get the most out of your campaign’s performance by collecting your customer contact information at every opportunity.

Q2 - 2023

ective Strategies to Attract Quality Employee Prospects

A message from Operations Manager, Jeremy Doran

When employers are asked what their biggest challenge is in today’s economy, the answer 99.9% of the time is, “ nding good employees.” This has been a hot topic lately and will almost certainly continue to be the case. Below are three tips to help attract quality employee prospects.

1. Social Media – There is no debating the importance of social media regarding marketing. While it is essential to maintaining and attracting customers, social media can also be a great tool to attract potential employees. Both technicians and salespeople are usually well-aware of their local competitors. When they come across consistent posts showcasing the various jobs you undertake, the impressive size of your shop, and the apparent “busyness” you experience, it greatly in uences their inclination to consider your business as a potential workplace. It communicates that your business is nancially stable and in turn employees’ jobs will enjoy the same stability and room for growth. On the other hand, if technicians and salespeople notice sporadic and rare posts from your business, it creates the impression that you are either not busy or not fully committed to your business. This is not the message you want to convey when you're trying to attract professional and diligent employees.

2. Local Shows and Events – Attending or setting up a booth at local events is a great way to get in front of, not only potential customers, but also potential employees as well. Employees who have a genuine passion for the industry and their career often make an e ort to attend “cruise nights” and other events. It’s common for them to be present during their personal time. This presents an excellent opportunity for them to get a rsthand understanding of your business. When they witness you actively promoting your business it shows the commitment to long term success and evidence of thriving environment where people can grow professionally.

3. Keep Your Store Neat, Clean, and Presentable – One of the main reasons employees look to change employers is due to the work environment. Potential employees will stop by a store unannounced to see what it is like. The condition of your store carries signi cant meaning in terms of how you manage your business and the potential treatment of your customers and employees. If your store is cluttered, covered in dust, displays have holes, and everything is in an overall state of disarray, it re ects poorly on your business practices. Conversely, if your store is neat, clean, well-organized, and welcoming, it sends a powerful message about the kind of business you operate and the kind of environment it provides for both work and shopping. Even the background in the pictures you post on social media can in uence their perception of your store as a desirable workplace

Q2 - 2023

New Store Openings - Marketing

Tint World New Store Openings

Tint World Headquarters would like to recognize all the new stores that opened their doors this past March, April, May, and June of 2023.

• Store 124 Saint Charles, MO – Andy & Drew Gladstein

• Store 132 St. George, UT – Scott Ernest Mo tt, Je rey Stokes, Hesston Parkins

• Store 140 Bremerton, WA – Lewis & Nathan Pollak

• Store 148 Brook eld, CT – Jamil Payne

• Store 134 Maple Shade, NJ – Maurice & Davante Hooks

• Store 161 Pensacola, FL – John & Jennifer Mitchel (not pictured)

Store 124 Saint Charles,MO

Store 148 Brook eld, CT Store 134 Maple Shade, NJ

Store 132 St. George, UT

Store 140 Bremerton, WA

• Store 168 South Bend, IN – Geza Bruckner & Kyle Bruckner

• Store 130 Citrus Heights, CA – Ahmed Selim (not pictured)

• Store 127 Agoura Hills, CA – Habib & Melody Golshayan

• Store 096 Buda, TX – Jason Gerstenhaber

• Store 042 Wilmington, NC – Robert Harman and David & Cameron Pelletier

• Store 4010 Kitchener, Ontario (Canada) – Antriksh Chauhan (not pictured)

• Store 007 Pembroke Pines, FL – Je Beauplan

• Store 163 Fayetteville, NC – Shawn McMaster, Jaysen McMaster Foreman, and Candi Krueger

Store 168 South Bend, IN

Store 096 Buda, TX

Store 042 Wilmington, NC

Store 007 Pembroke Pines, FL

Store 127 Agoura Hills, CA Store 163 Fayetteville, NC

Tint World Partners with Innovative LED Lighting Products Vendor XKGLOW

Tint World® is delighted to announce our partnership with XKGLOW, Inc to provide customers with the most innovative LED lighting products on the market today. XKGLOW shares our commitment to delivering premier customer service which made the decision to work together an easy one.

XK GLOW, established in 2008 by two passionate Industrial Designers, has quickly grown to be a well-known and respected name in the automotive lighting industry. Tint World franchises will have access to XKGLOW’s suite of unique lighting products for countless vehicle and marine applications.

Additionally, XK GLOW has developed proprietary connectors to ensure secure and watertight connectors for their products. This attention to detail further enhances the reliability and longevity of their o erings.

We are thrilled about this partnership with XKGLOW and look forward to growth and possibilities it will provide for our franchisees. Together, we aim to deliver exceptional automotive lighting solutions and an unmatched customer experience.

To learn more about XK GLOWS products visit their website: xkglow.com

Questions? You may reach out to:

Scott Julian Operations Manager (217) 679-1915

scott@xkglow.com

Tint World Joins Forces with ZZ-2 to Provider Drivers with Additional Options to Customize Their Vehicles

We are thrilled to announce the new partnership between Tint World® and ZZ-2, a vendor o ering exclusive and innovative technology with high quality OEM performance. ZZ-2 has their own in-house engineers and resources to allow them to develop their own unique and high-quality product o erings.

ZZ-2 is an OEM integration company specialized in video, CarPlay and Android Auto integration and convenience solutions for most major brand vehicles. With over 15 years of experience in the 12v industry, serving the South America market, ZZ-2 has been present in the North American market for ve years, supplying high quality products.

At Tint World®, we look to partner with industry leaders who share our commitment to delivering world class products and services to consumers. ZZ-2’s values aligned harmoniously with ours, as they have built a reputation for providing premier automotive solutions.

We are excited about this new partnership with ZZ-2. Together, we will continue to expand the boundaries of excellence and provide unparalleled options for our valued customers to truly make their vehicles uniquely their own.

Question? You may reach out to:

ZZ-2 Team

929-220-1212

sales@zz-2.com

ZZAIR-PRO o ers a simple Plug-and-play wireless CarPlay and Android Auto

Add wireless functionality to your wired CarPlay and Android Auto headunit with a simple USB connection.

Gain access to Net ix and YouTube, directly controlled through your existing radio controls.

ZZAIR-PRO is the simple solution to enhancing your radio without the added cost and hassle of purchasing a new unit.

• Connects via CarPlay USB port

• No installation of new equipment

• Plug-and-Play

• Native Net ix and YouTube playback

*Vehicle or aftermarket radio MUST be equipped with wired CarPlay input

**Some vehicles will require a USB-C to USB-C cable (vehicle limitation)

***Works with most OEM and Aftermarket radios with wired CarPlay input

Click here for more details!

Disclaimer: We strongly discourage streaming videos or any other content while driving. Distracted driving poses a risk to yourself and others.

Q2 - 2023

Announcements

We are delighted to announce the newest additions to the Tint World team.

Michael Lopez has been brought on as the new Chief Operations O cer. Michael will apply his vast experience in the automotive industry to help further the reach and growth of the Tint World brand.

David Frey brings along his extensive professional installation experience with over 13 years of experience wrapping more than 500 cars and specializing in high end vehicles. David is a proven and trusted professionals having be tasked to wrap vehicles for known celebrities such as Lil Uzi Vert and Zoltan Bathory of Five Finger Death Punch.

Christian and Juan will lend their expertise to the development and creation of content both visual and written to promote and further expand the Tint World brand.

Max Morgenbesser brings his technology development skills to further expand our technology o erings to further support day-to-day operations and future growth.

Mike Lopez Chief Operations O cer

Max Morgenbesser Front End Developer

Christian Dilan Digital Media Manager

Juan Rivera Social Communications Strategist

David Frey Operations Manager

Q2 - 2023

Introduction

Meet Michael Lopez

We are thrilled to announce the newest member of our leadership team, Michael Lopez, our new Chief Operations O cer.

Michael is a seasoned executive with wide range of experience in the Automotive Industry. His extensive industry knowledge and proven have seen him drive exponential growth for several major brands, rmly establishing him as a leader in his eld.

Most recently, Michael oversaw the growth of a prominent automotive repair and replacement company helping it become the second largest in its industry in the U.S.

As our new COO, Michael’s vast experience and dedication to excellence will drive Tint World to new heights. His forward-thinking approach aligns perfectly with our ongoing mission to expand the brand and deliver the highest quality service and products to our customers.

Born and raised in Southern California, Michael now resides in North Carolina with his family. In his youth, Michael was a standout baseball player, winning the National Championship while at Rancho Santiago College where he was undefeated as a starting pitcher for two years. His talent in baseball earned him a full Division-1 scholarship to the University of Nevada-Las Vegas, and he was later drafted as a free agent by the Atlanta Braves in 1999.

We’re excited about Michael joining the Tint World HQ team and can’t wait to see what awaits in the horizon.