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Monthly Success Newsletter May 2021 Edition
A Difference Between You And Your Competitors – Sunday Hours A Message From Our CEO, Charles J. Bonfiglio A question was recently asked to me by Xan Owens of Gilroy, CA (Store 045) about Sunday hours for her store. It got me thinking about my time as a franchise store owner and how my Sunday hours were able to help me differentiate from my competitors and maximize my growth. There is no set answer of “Yes, everyone should be open on Sundays!” because in all reality it may not make sense for your store to be open on Sundays – BUT – if you do start opening on Sundays, you should stick with it! Soon enough, your customers will learn about your Sunday hours, and I guarantee you will be able to count on them coming in. Summer is right around the corner and that means it is going to be busy, busy, busy! Giving yourself, and your staff, an added day of productivity, can help manage those incoming sales and turn products around faster. If you’re thinking about opening on Sundays, also consider keeping your store open, twice a week, an extra hour in the morning or evening as well as split shift for early opening staff and late closing staff. You don’t need every employee at the business all the time. It’s best to have a full staff during busy times and have an overlap between the early and late shifts. Here is a sample employee shift schedule I made as a business owner which I think can be very helpful: Employee Shift Schedule Each employee can work 5 days and then rotate to have AT LEAST two employees on during the first few Sundays you’re open. Adding 2 extra hours a day to your store will also give you 20 additional productivity hours to your work week without any additional fixed expenses increase. Typically for Sunday hours I would suggest opening from 9 a.m. – 5 p.m. Depending on the area, Sundays may be more of a later-rush kind of crowd. It will be people who are heading out for Sunday errands or coming back from Church. It’s important that before you decide to open on Sundays, you look at your local area to see if/how this will work. Since your local area won’t know about the new Sunday hours, it would be smart to run a social media awareness campaign, to help get the word out. Having a local car show on Sundays is another great way to get people to stop by on a day they typically wouldn’t!It can only take a few Sundays to really learn how to optimize your sales, and now is the time to start thinking about this. Getting the word out now about Sunday hours will put you in the best position to differentiate from your competitors before the summer season heats up!
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Monthly Success Newsletter May 2021 Edition
Monthly Promotion Reminder
Mother’s Day Sale and Memorial Day Sale (USA Only) This month we are running two promotions: Mother’s Day Sale, May 1st – 15th and a Memorial Day Sale (USA Only) May 16th – May 31st. Thank you to the U.S. and Canadian FAC members for helping the Tint World Corporate Team put together these great offers. Happy Selling! USA Promotions — For the Mother’s Day promotion our featured offer will be “Receive a $50 Tint World Gift Card For Use On Next Visit with ANY EchoMaster Install”. The two supporting offers will be: “Receive 10% Off any Viper or Compustar Security System, Installed” and “Receive a $25 Tint World Gift Card For Use On Next Visit with a Husky Liner or WeatherTech purchase”. For the Memorial Day promotion our featured offer will be “Receive 10% Off A Memphis SE2X10 Package”. The two Supporting offers will be the same as the Mother’s Day promotion. CAN Promotions — For the Mother’s Day promotion our featured offer will be “Receive a $25 Tint World Gift Card To Be Used On Future Services With The Purchase Of A Supreme Detail Package”. The two supporting offers will be: “Receive 15% Off Any Viper or Compustar Security or Remote Start System Installed” and “Receive 10% Off Any Vehicle Safety Device Installed”.
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Monthly Success Newsletter May 2021 Edition
Vendor News The Latest PPF Innovation: SunTek® Reaction Last month we introduced you to our latest PPF innovation: SunTek® Reaction. Since then, we’ve heard a lot of positive feedback from dealers across the country regarding its installation, as well as the high - gloss finished appearance. This month, we want to focus more on installation to help set you up for success as you add Reaction to your product offering line-up.
• Improved Stretch – Reaction is designed with improved stretch to make installation over complex surfaces
easier than ever.
• Upgraded Adhesive – Reaction has a stronger adhesive than PPF Ultra to help aid in installation. • Pro Tip: Some installers have adjusted their slip solution (Film On + Water or Baby Shampoo + Water) by
roughly 50% to accommodate for the stronger adhesive. Of course, this varies by installer and you may be fine with your standard solution.
• Because of the stronger adhesive, the risk of introducing a lift line does increase.
• Pro Tip: To help reduce the chances of this occurring, use warm water when lifting the film to remove a contaminant or to reposition. Do not lift the film using your tack solution (alcohol + water).
• Pro Tip: Utilize body lines on the vehicle to aid in masking a lift line.
• Installation Tools – The standard PPF tools you’ve used in the past will work fine with installation of Reaction. • Pro Tip: We have had plenty of installers indicate their preference for the pink Fusion turbo squeegee when working with Reaction, and we do have this tool in stock.
Beyond installation, your customer will benefit from enhanced features of Reaction with its 2-in-1 advantage that merges PPF + ceramic coating benefits into one product. Reaction offers an easy-clean surface, increased environmental resistance, self-healing benefits, a longer warranty, and more! SunTek Reaction PPF is now available, so be sure to discuss an order with your sales rep and ask about their sample offering!
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Monthly Success Newsletter May 2021 Edition
Product Spotlight EchoMaster Lane Departure Mirrors – AAMP Global Introducing EchoMaster’s brand new line of blind spot camera kits, helping to keep you and your loved ones safe on the road. These kits are made for various types of vehicles and come with everything you need to mount the cameras seamlessly on the vehicle’s side mirrors. Compatible with monitors that have multiple video inputs and switching capability, EchoMaster’s blind spot camera kits are made to match each vehicle’s factory mirrors for a beautiful OEM look and feel (camera switcher or radio integration electronics sold separately). The blind spot camera kits integrate seamlessly with Stinger’s HEIGH10 infotainment kits for GM and RAM. You’re able to see the side camera views on your HEIGH10 screen and easily switch between 1 to 4 camera screens. These infotainment kits allow you to replace the factory radio with a show stopping HEIGH10 while retaining factory features and maintaining a beautiful flush-mount factory finished look. For more information on any of the kits listed below, contact your local AAMP rep today! Kits Available For: 2015 – 2018 Ford F-150 FCTP-FD1505 2016 – 2018 Ford Transit FCTP-FT1605 & FCTP-FT1605T 2015 – 2019 GM Heavy/Light Duty Silverado/Sierra FCTP-GMHD05 & FCTP-GMLD05 2007-2018 Mercedes-Benz Sprinter FCTP-MB1105 2013-2018 & 2019 Classic RAM Trucks FCTP-DR1305
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Monthly Success Newsletter May 2021 Edition
Training & Tips
Amp Gain Level Matching Using A Digital Multi-Meter Although using an oscilloscope is still the best method for setting your amp’s gain level, you can close using your Digital Multi Meter (DMM) to measure the voltage on the speaker outputs. Below, we’ll break down the 5 steps on how you can do this: 1. Upon completing your amp(s) install, disconnect your speaker wires from the amp. This is where you will be measuring your voltage. For safety purposes, set your source unit/radio’s volume ¾ of the way up; if your radio’s max volume is 40, then set to 30. 2. Set your DMM to AC VOLTS and attach your positive and negative probes from your meter to one of the speaker outputs (+ & - of channel 1) of your amplifier. Note: If your amp has separate gain adjustments, you’ll need to set each gain knob the same way. 3. Play a test tone set at -0dB. Use a 1000Hz test tone for the amp powering your speakers and a 40Hz tone for the amp powering your subwoofers. You can download apps like TestTune by Edu Car in the App Store or Google Play Store to test these settings. 4. For our next step, we need to do some math by taking our RMS rating and multiplying it by our ohm load rating. Example 1: Our amplifier is 75 watts per channel at 4 ohms (75 watts x 4 ohms = 300). Now, we’ll need to find the square root of 300. On your calculator type 300 then hit square root button (the one that looks like this “√”). The square root of 300 = 17.32 volts. Example 2: Our Mono amplifier is 1000 watts at 1 ohm (1000 watts x 1 ohm = 1000). The square root of 1000 = 31.63 volts. 5. Now that we know what voltage to set our gain output to, adjust the gain knob until you get to the correct voltage.
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Monthly Success Newsletter May 2021 Edition
Increase Your Sales Ask For The Sale… And The 5-Star Review ! The more 5-Star Reviews you have, the more your sales will grow. PERIOD. In today’s world of online shopping, it is vital that you gain a customer’s trust, and the first place to do this is with your online reviews. When first coming across your store, customers immediately use online reviews to gauge the trustworthiness of your brand to decide whether they feel comfortable purchasing from you. One of the best ways to gain customer confidence is by prominently displaying user-generated content like product reviews, testimonials, or even social media posts from your customers. Actual customer reviews act as silent salespeople for you and your brand. According to a study by the Bazaarvoice network, ONE product/service review can result in up to a 10% increase in sales. Do the math and you’ll see that this is an easy way to increase your sales. Just like we are all trained to ask for the sale, we also need to ask for the 5-Star review! The best time to get a review is during delivery of the vehicle. Once you have verified the customer is happy with the results from the service you offered, ASK THEM to give you a 5-Star review! Mention that 5-Star reviews are the modern-day word of mouth and that their input is incredibly valuable. The biggest compliment you can receive is a 5-Star review from your customers, because all future potential customers will be able to see it! Incentivize your staff! Offer a bonus for every (10) 5-Star reviews a team member gets within a given month. You can pay them (cash is king) or get creative and buy them lunch for a week; let them come in late, leave early, or even give them a paid day off! Once they get into the routine of asking and getting reviews, you will see an increase in sales. The key to getting these 5-star reviews is to Just Ask. If the question is never asked, customers can’t say “Yes!”. We look forward to seeing your sales increase by simply asking (and receiving!) more 5-Star reviews.
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Monthly Success Newsletter May 2021 Edition
Franchisee Spotlight Tint World Stores 032 & 084 Get A New Face With The Fesmires Recently we welcomed the husband-and-wife team of Mark and Kelly Fesmire to the Tint World Family. Mark is a long-time veteran of the industry, most recently working for AAMP Global out of their west coast California branch. In an unprecedented move, they purchased two pre-existing stores simultaneously, each from different owners. They are now the proud owners of Store 032 in Charlotte, NC and Store 084 in Charlotte-Matthews, NC, while also holding a third license for an additional location in the Charlotte market. Not wasting any time, they hit the ground running. Since they can’t be in two places at once, they even brought in some staff they recruited from out of state to help run things. Then, they quickly got to work updating the older of the two stores, Store 032. Closing briefly for construction allowed them to expand the size of the showroom, build a new office, install new flooring, paint, install new displays, new furniture, and some additional upgrades in the shop. They also brought in some of our corporate team to help their staff take this already-successful location to a new level. While Mark has extensive experience in the industry, Kelly is also a master at her craft. She has been handling sales, HR, admin, and marketing duties amazingly – all while still continuing to handle the tasks of her full-time job at her previous career. Some of you have surely noticed the increase in their social media content, which has directly helped to improve their sales and client base in just a short time. Their reviews have also been skyrocketing with her improving their customer service practices along the way. We look forward to big things in the near future for the Fesmire team. Congrats to Mark and Kelly, and welcome to the Tint World Family!
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Monthly Success Newsletter May 2021 Edition
New Store Openings & Signings
Tint World New Store Openings and Franchise Signings
Tint World Headquarters would like to give a BIG SHOUT OUT to THREE new stores that opened their doors in the month of April! • Store 019: Fremont, CA – Frank Helmand, William Kuan-wei Wu, and Kenny McCardie • Store 045: Gilroy, CA – Xan Owens, Michelle Arani, and Andrew Arani • Store 069: Huntington, NY – Tim and Stacy Kjaer We also want to give a “BIG WELCOME!” to our new franchise store owners who officially became a part of our Tint World family in April! • Store 097: Brad Lloyd – Philadelphia, PA (3 stores) • Store 113: Chris Pavia – Daytona Beach, FL • Store 115: Brian Weed – Nashville & Chattanooga, TN (4 stores)
We wish everyone much success and look forward to watching you all grow and succeed!
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Monthly Success Newsletter May 2021 Edition
Announcements & Images Tint World Owner Finds Passion In Quarter Midget Racing League Brad Lloyd of Philadelphia, PA (Store 097) found a passion for both him and his family – and it all starts with his daughter, Addison or “Addie” as she likes to go by. For the last three years, the Lloyd family has proudly watched as their daughter Addie competes in the Quarter Midget Racing League held at their local racetrack, The Honeybrook Speedway. Over the last few years, Addie has risen from the starting rank of “Rookie” to now being a “Junior Honda” – did we mention she’s only 7 years old?! The Lloyd family has helped Addie along her journey by helping her practice, design (check out that awesome Tint World wrap!), and travel to races across the Northeast. For now, this is a hobby she can continue participating in until the age of 16, and, according to one of her biggest fans – her Dad – there is nothing like seeing her ear-to-ear grin after competing. For more updates on Addie’s Quarter Midget Racing career follow her Social Media page “Addison Lloyd Racing”. Your Tint World Family is rooting for you Addie!
Announcement Section In an effort to keep all of our stores fully-stocked with the latest Tint World materials, we are currently organizing our Q2 Quarterly Shipment with Green Tree Marketing Services. This quarter’s items will include service catalogs, Tint World gift cards, Window Tint Care Mirror Hangers (No Coupon!), and some other great items! We’ll be sure to make an announcement on when you can expect the Q2 Quarterly Shipments to arrive. Please reach out to Marketing@tintworld.com if there are any questions in the meantime!
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Monthly Success Newsletter May 2021 Edition
Corporate Contact List The Tint World® Corporate Team is dedicated to assisting franchisees, with any needs or requests that come up. Please see below for the appropriate department/contact for any inquiries that may aries and someone on the team will respond within a timely manner. We are here to help YOU - our Tint World® family! Vendor Relations:
Email: Marketing@TintWorld.com
Paul Pirro, Chief Strategy Officer & Vendor Manager
Contact for: Social Media Setup/Campaigns, SOCi platform, Google PPC Advertising Campaigns/Leads, Reporting Platforms, etc.
Email: Paul.Pirro@TintWorld.com Contact for: Vendor Inquiries/Issues Information Technology (IT): Sean Christianson, Director of Digital Technologies Nicholas Sherman, Front-End Developer Email: Support@TintWorld.com Contact for: Requests/Inquiries for Tint World Website, CRM (Franconnect) Leads, Store/Owner Email Accounts, Digital Displays, etc. Accounting Department: Jeanette Bonfiglio, Chief Financial Officer Donna Brenner, Senior Accounting Manager Email: Accounting@TintWorld.com Contact for: Billing, Insurance, etc. Marketing Department Jacob Eisenberg, Director of Marketing Madison Belfour, Digital Marketing Analyst
*Note: For any adjustments to your PPC, please fill out the PPC Request Form. To kick off a or for any adjustments to your Social Media campaigns, please fill out the SM Request Form. Both forms should be emailed to Campaigns@TintWorld.com. Creative Department: Maria Landaeta, Graphic Designer Email: Creative@TintWorld.com Contact for: Flyers, Social Media Graphics, Window Graphics, Newspaper/Magazine Ads, Postcards, etc. *Note: For all creative requests, please fill out the Creative Request Form. For window graphics requests, please fill out the Window Graphics Request Form. They must be attached to your initial request email. As a general note, please make sure to always reply all to any email with these groups, as it will continue to keep our full team copied and help expedite any responses and/or resolutions. Thank you, Tint World® HQ
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