Scottsdale Progress - 11.28.2021

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BUSINESS

SCOTTSDALE PROGRESS | WWW.SCOTTSDALE.ORG | NOVEMBER 28, 2021

Scottsdale attorney blends law and �itness PROGRESS NEWS STAFF

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cottsdale attorney and wellness professional Tricia Schafer is combining years of legal expertise with �itness through her unique practice: Vitality Law. Founded in 2018, Vitality Law specializes in business litigation. Schafer says she takes pride in delivering compelling advocacy with diplomacy, integrity, precision, and enthusiasm. In addition to Vitality Law, Schafer is known for her community work and for helping dozens of lawyers, judges, and businesspeople to develop and maintain healthy lifestyles through her Fit to Practice program. Schafer has been a personal �itness trainer since 2003 and says that most of her �itness clients come from the legal community. “Practicing law can be challenging and stressful. I’ve been able to manage this by incorporating wellness into my work with clients and other attorneys. It’s about creating a healthy work/life balance which I

Schafer earned her B.A. believe also leads to betin economics from the ter case outcomes.” University of California “I love what I do beat Berkeley and her J.D. cause I love how I do it,” from Georgetown Law. she added. She currently serves on After a small-town upthe Maricopa County Bar bringing on the Oregon Association Litigation Coast, then three years Section Board and the as an in-house counsel Scottsdale Bar Associatraveling in New York, tion Board. Schafer moved to AriIn 2020, she was apzona in 1998 and worked pointed to the City of as a commercial litigator Scottsdale Judicial Apfor large and mid-sized Tricia Schafer pointments Advisory �irms. Board. The JAAB uses She has represented entities of all sizes and a diverse array of pro- merit-based criteria to make advisory recfessionals in numerous complex controver- ommendations to the city council regardsies over 27 years, noting “many successes ing the appointment and retention of city helping business owners and individual judges. Many of Vitality Law’s cases include deprofessionals.” “I am a �irm believer in exercise and fending companies in lawsuits involving wellness as a fundamental component of a business problem – breach of contract, practicing law and I walk the talk. My best violation of a noncompetition agreement, ideas often come to me when I am physi- defamation, fraud or employment issues. “One of the bene�its of being a business cally moving,” she said.

litigator is I get to learn about a variety of industries. Some years I have cases involving intellectual property or technology, other years it’s real estate, sometimes it’s a medical professional with a business problem,” Schafer said. “As a litigator, my role is to listen to the needs of my clients and navigate the procedural process to achieve a desired result. Sometimes that means working toward a settlement. Other times, that means pushing hard through litigation or arbitration. Part of the craft of lawyering is helping your client choose the right course.” Encouragement from colleagues recently prompted Schafer to launch a mediation practice. “My background enables me to be very accessible and open, and stakeholders are comfortable sharing information with me. A key skill in mediation is asking targeted questions and providing some perspective -- encouraging parties to �ind their own solutions.” Information: vitality.law, tricia@ vitalitylaw.com or 480-331-5706.

ment to the retail, dining and entertainment experiences at Scottsdale Fashion Square, Arizona’s undisputed luxury powerhouse,” said Ed Coppola, president of Macerich, the company that owns the mall. “As we continue to densify and diversify our top-performing properties with exciting new uses, including upscale health and wellness offerings, like Life Time, we continue to give more people more reasons to spend time at our regional town centers.” Once completed in 2023, Life Time at Scottsdale Fashion Square will be the seventh Life Time facility in Arizona and

experiences and programming,” said Life Time spokesman Parham Javaheri. “We know from the success of Biltmore that people enjoy the high-end offerings that Life Time brings to Macerich’s retail and mixed-use locations and look forward to what’s ahead.” The 30-year-old company employs more than 30,000 �itness professionals at more than 150 facilities in the United States and Canada. It also maintains a comprehensive digital platform and sponsors a number of major marathons, triathlons and cycling events.

Luxury gym to open at Scottsdale Fashion Square PROGRESS NEWS STAFF

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retty soon Scottsdale Fashion Square visitors can get �it by doing more than window shop. Life Time luxury gyms is opening a three-level, 40,000-square-foot health and �itness facility near the entrance to the Luxury Wing – the enclave anchored by Neiman Marcus that includes Dior, St. Laurent, Nobu, Bottega Veneta, Jimmy Choo and other exclusive global brands. “Life Time is an exceptional lifestyle brand that will be a wonderful comple-

QUARTER ���� ���� 22

have been ampli�ied.” This year’s celebration will not just serve as entertainment for the humans in guest’s families as there has been a list of events added for pets as well: Guests can have their pets’ picture taken with Santa 6-8 p.m. Dec. 6 and 13. There will also be a special shopping day for pets on Dec. 11 where guests can

bring their pets between noon and 3 p.m. to receive treats and shop in any of the pet friendly stores within Scottsdale Quarter. This will also mark the �irst holiday season in which Scottsdale Quarter is celebrating the completion of its grand vision. “We are so excited to have the �inal section of the property completed and to have welcomed so many retailers to the quarter,” Calhoun said. “It’s exciting to bring the

the second to open with Macerich in the Phoenix metropolitan area. Life Time at Biltmore Fashion Park opened its healthy lifestyle facility in March 2020. The new Life Time at Scottsdale Fashion Square will include exclusive programming in dedicated studios for group �itness, cycle, yoga and small group training, a rooftop beach club and bar and other amenities. “We are excited to work with Macerich to bring our Life Time Athletic resort to Fashion Square and serve even more of the Phoenix area with the best wellness

businesses together for the holiday season when we have such good energy.” In addition, guest may notice a QR code outside of the Coca-Cola vending machines scattered throughout Scottsdale Quarter. Coca-Cola has partnered with Scottsdale Quarter to give away 20 $500 prepaid visa gift cards; customers can enter the drawing by scanning the QR code with no purchase necessary. Overall, Calhoun is excited to kick off the

holiday season at the Quarter and to provide a fun experience for all guests who gather there. “Our goal here at Scottsdale Quarter is to create this community gathering space where people can get together and make holiday memories while spending time with friends and family,” she said. “We do these events so that people can enjoy themselves and celebrate.” Information: Scottsdalequarter.com


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