24
November 2015
Business
www.GilbertSunNews.com
Air Force vet’s 30 jobs in 30 days will pay for a week of work BY KENNETH LAFAVE
Lance Whitford has worked bagging produce. He has also worked on an archery range. Then there were the jobs installing windows, washing cars, moving furniture, selling books, selling guitars and doing maintenance on aircraft, plus another dozen-plus gigs of assorted descriptions, with more still ahead. When the last of the jobs is done, Whitford will have worked 30 different jobs on 30 different days. And Whitford’s net after all that effort? Zip. He plans to use his earnings to bankroll a project that will employ 15 fellow veterans for week. A former Gilbert resident, Whitford is the founder and CEO of Vets2Work. US, a nonprofit organization with the goal of putting American veterans to work. Dubbed the “30/30 Veterans Employment Campaign,” Whitford’s 30-jobs-in-30-days project is his highprofile way of raising $6,500 to employ 15 veterans at $15 per hour, eight hours per day, in the five days leading up to Veterans Day, Nov. 11. Whitford has a passion for helping vets find their place in life-afterservice. “When I lived in Prescott, I took a sociology class at Yavapai College, and the teacher challenged us to prove that
Marine veteran Keegan Cooley works his new job at Quality Transport Services of Arizona, with supervisor Travis Russon. Submitted photo
one person can make a difference,” Whitford said. “Well, I’m one person and I’m trying to make that difference.” Raised in California and Oregon, Whitford settled in Gilbert in 1999 following 11 years in the U.S. Air Force. (He currently lives in Maricopa.) He moved temporarily to Prescott in 2012 for treatment at the VA hospital there. “I saw the hospital release veterans back into society without any connection to the community, without any help. I had issues when I separated from the service. I’ve been there and lived it. I decided to help,” Whitford said. Whitford came up with a three-part plan: • Contact 30 vet-friendly businesses and offer to work for each of them one day, in return for payment going directly to his nonprofit. • Use the proceeds to employ a group of veterans in a project benefitting the community. • Use the networking among the 30 employers to secure regular jobs for at least some of the vets. Whitford’s 30 employers included three Scottsdale Airportarea businesses: Caliber Wealth Management, Fender Musical Instruments and Executive Aircraft Maintenance. Working 30 different jobs was the fun part, Whitford said. Linking the employers to appropriate vets-for-hire is the more challenging task. “It’s not as easy as people might think. I’m trying to match the needs the company has with the skills the veteran has. Every person who meets with a company, I will meet with them first, because I am personally invested in that company,” Whitford said. Three match-ups have already taken place: Caliber Wealth Development hired a Navy veteran, Western Window Systems hired an Air Force veteran, and Quality Transportation Services of Arizona hired a Marine veteran, all because of Whitford’s project. “We know the vets very well, and know the situations facing our vets,” said Dana McWilliams, managing director at Quality Transportation Services. QTS serves the veteran and senior communities by providing nonemergency medical transportation. “We’re one of those things you don’t notice until you know about us,” McWilliams said. “We’re the
Lance Whitford. Photo by Tim Sealy
Google, Chamber want to put Gilbert on the map
niche market between an ambulance and a taxi. Many of out clients are wheelchair-bound or stretcher-bound.” When Whitford approached QTS, it was a “no-brainer,” McWilliams said, and the company hired Marine veteran Keegan Cooley as a dispatcher. Whitford’s campaign culminates with what he calls “Operation Serving Our Community.” That’s when the 15 vets he hires with money earned at 30 jobs will work painting the perimeter wall at Habitat for Humanity in Avondale. They will work there Nov. 6 through Nov. 7, and Nov. 9 and Nov. 10, but on Sunday, Nov. 8, the vets will shift their focus to American Legion Post No. 1 in downtown Phoenix. There, with the assistance of a second nonprofit. They will build a much-needed handicapped ramp. With those hard-working vets assembled at one location, Whitford has also decided to turn the workweek of Nov. 6 to Nov. 10 into “an impromptu job fair” by inviting human resources officers from a variety of Valley businesses to the work sites for interviews. The last of Whitford’s 30 jobs, hosting at a restaurant, actually overlaps with the vets’ workweek. It will take place from 5 p.m. to 10 p.m. Saturday, Nov. 7, at Alexi’s Restaurant, 3550 N. Central Ave. The public can help Whitford’s final push for funds by making donations to that night’s buffet (suggested amount: $12), which will go to Vets2Work. For more information, email Lance@Vets2Work.US, or visit the website. Whitford insists he is not neglecting his own ambitions by putting 100 percent of his energy into helping fellow veterans. So, what does he think he’s getting out of it? “I’d like to think this shows I have entrepreneurial skills.”
The Gilbert Chamber of Commerce is partnering with Google’s Let’s Put Gilbert on the Map program, an effort aiming to put every town business online and better display correct local business information through the search engine. Ninety-seven percent of consumers look online for information about local goods and services, according to a user wave study by BIA/Kelsey, a media and advertising research company. Let’s Put Gilbert on the Map is a simple and free method for businesses to be included in consumer’s search-engine results. “This is an important effort for businesses of all sizes,” said Kathy Tilque, CEO and president of the Gilbert Chamber of Commerce. “By having key information available online, it levels the playing field and increases the competitive nature of our local market, allowing businesses to expand their reach and grow.” Businesses can check the status of their company listing online. If a business is already listed, details can be confirmed and updated. Otherwise, a new listing can be created. To check the status of a business listing, watch an overview video about the program, or for more information about Let’s Put Gilbert on the Map, visit www.gilbertaz.com/onthemap or contact Macey Streeper at macey@ gilbertchamber.com. The Gilbert Chamber of Commerce is a nonprofit, membership-based organization with more than 650 members ranging from home-based businesses to large corporations and representing more than 52,000 employees. The Chamber proactively serves as a business advocate to strengthen the business climate in Gilbert. To learn more about or join the Chamber, please contact (480) 892-0056 or visit www.gilbertaz.com.