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Brand Refresh Santa Monica Brew Works unveils new look for 7th anniversary SMBW partnered with Blindtiger Design and MGH Marketing for their visual evolution. The new packaging will make it easier for customers recognize their favorite brews in retail including 310 California Blonde Ale, PCH Golden Chocolate Porter, Head in the Clouds Juicy IPA, among others. “Drawing inspiration from Santa Monica’s iconic surroundings, we wanted to capture the character of both our company and the city itself,” Wardell said. “Relaxed yet adventurous. Forward thinking, but rich with nostalgia.” SMBW recently celebrated the brand refresh in tandem with their anniversary from June 18 to 20. Visitors to the brewery received a complimentary pint glass and logo sticker with the purchase of select draft beers from SMBW’s tasting room in Santa Monica. The updated branding also coincides with SMBW’s
PHOTOS COURTESY OF SANTA MONICA BREW WORKS
By Kamala Kirk In celebration of Santa Monica Brew Works’ (SMBW) 7th anniversary, the local brewery is unveiling a refreshed look that includes new branding and packaging that embodies the easygoing spirit of Southern California’s coast. “Nothing stands still in the beer industry,” said Johnny Wardell, marketing director for SMBW. “Consumer needs are continuously evolving, and shelves are increasingly crowded. During the shutdown we had the opportunity to reevaluate our brand strategy. Our original logo and text-based packaging served us well through the first seven years, but with the brewery’s growth and imminent expansion, it was time to reinvigorate our brand’s visual identity.” The refresh includes a revamped logo system, can art, tap handles, website, marketing materials and merchandise, but the beer will remain unchanged.
In celebration of its 7th anniversary, Santa Monica Brew Works is unveiling new branding and packaging that embodies the easygoing spirit of Southern California’s coast.
Family Dream Lives on at George Petrelli Steakhouse From their humble beginning in 1931, when Joe Petrelli, an Italian immigrant, founded Petrelli’s Airport Cafe in Culver City, and now 90 years later, George Petrelli Steakhouse is thriving and proud to be serving both USDA Choice and Prime Cuts of meat that are dry-aged and hand cut on the premises. Various members of the Petrelli family worked at the steakhouse for decades. However, George Petrelli, also an Italian immigrant and the nephew of Joe Petrelli, proudly held his title as meat cutter for over 50 years and carried on his Uncle Joe’s legacy. Marie Petrelli, a third generation Petrelli, is still keeping “it old school”, and proud to be carrying on her Uncle Joe’s and her Dad, George Petrelli’s legacy. Never taking anything for granted and working hard to keep her dad’s “American Dream Alive”. This past weekend they were able to reopen their upstairs banquet room, along with their spacious outdoor dining area, and generations of families were once again able to celebrate and make memories at Culver City’s most tenured family owned business . To learn more about George Petrelli Steakhouse, visit www.georgepetrellisteaks.com ADVERTORIAL PAGE 18 THE ARGONAUT JUNE 24, 2021
