FOOD & DRINK

Brand Refresh

Santa Monica Brew Works unveils new look for 7th anniversary

By Kamala Kirk In celebration of Santa Monica Brew Works’ (SMBW) 7th anniversary, the local brewery is unveiling a refreshed look that includes new branding and packaging that embodies the easygoing spirit of Southern California’s coast. “Nothing stands still in the beer industry,” said Johnny Wardell, marketing director for SMBW. “Consumer needs are continuously evolving, and shelves are increasingly crowded. During the shutdown we had the opportunity to reevaluate our brand strategy. Our original logo and text-based packaging served us well through the first seven years, but with the brewery’s growth and imminent expansion, it was time to reinvigorate our brand’s visual identity.” The refresh includes a revamped logo system, can art, tap handles, website, marketing materials and merchandise, but the beer will remain unchanged. SMBW partnered with Blindtiger Design and MGH Marketing for their visual evolution. The new packaging will make it easier for customers recognize their favorite brews in retail including 310 California Blonde Ale, PCH Golden Chocolate Porter, Head in the Clouds Juicy IPA, among others. “Drawing inspiration from Santa Monica’s iconic surroundings, we wanted to capture the character of both our company and the city itself,” Wardell said. “Relaxed yet adventurous. Forward thinking, but rich with nostalgia.” SMBW recently celebrated the brand refresh in tandem with their anniversary from June 18 to 20. Visitors to the brewery received a complimentary pint glass and logo sticker with the purchase of select draft beers from SMBW’s tasting room in Santa Monica. The updated branding also coincides with SMBW’s In celebration of its 7th anniversary, Santa Monica Brew Works is unveiling new branding and packaging that embodies the easygoing spirit of Southern California’s coast.

Family Dream Lives on at George Petrelli Steakhouse

From their humble beginning in 1931, when Joe Petrelli, an Italian immigrant, founded Petrelli’s Airport Cafe in Culver City, and now 90 years later, George Petrelli Steakhouse is thriving and proud to be serving both USDA Choice and Prime Cuts of meat that are dry-aged and hand cut on the premises. Various members of the Petrelli family worked at the steakhouse for decades. However, George Petrelli, also an Italian immigrant and the nephew of Joe Petrelli, proudly held his title as meat cutter for over 50 years and carried on his Uncle Joe’s legacy. Marie Petrelli, a third generation Petrelli, is still keeping “it old school”, and proud to be carrying on her Uncle Joe’s and her Dad, George Petrelli’s legacy. Never taking anything for granted and working hard to keep her dad’s “American Dream Alive”. This past weekend they were able to reopen their upstairs banquet room, along with their spacious outdoor dining area, and generations of families were once again able to celebrate and make memories at Culver City’s most tenured family owned business . To learn more about George Petrelli Steakhouse, visit www.georgepetrellisteaks.com

expansion plans, which will increase production capability from 14,000 barrels to nearly 30,000 barrels per year. They will soon add a restaurant management team and food component that will serve pizza, burgers, salads and other elevated pub fare. Established in 2014, SMBW is Santa Monica’s first and only brewery. They have developed a loyal following across Southern California and beyond, and recently expanded distribution to Northern California and Nevada, as well as the Las Vegas Strip. “We were founded on the belief that our hometown deserved a beer to call its own,” said Scott Francis, SMBW co-founder, president and CEO. “Craft beer is a vehicle for expression. It’s not only about the chosen ingredients, but also the environment from which it was born. No, we don’t use sand or saltwater in our beers. Our tagline, ‘Beach Brewed’, evokes a leisurely state of mind and the refreshed branding honors that pursuit.” santamonicabrewworks.com The refresh includes a revamped logo system, can art, tap handles, website, marketing materials and merchandise.

D I R EC T

presents SUMMER WELLNESS INSIDE & OUT

SPACE CLOSE DATE:

JULY 2

MATERIALS DUE: JULY 8

PUBLISH DATE:

JULY 15

If your business has anything to do with fitness, yoga, mental health, nutrition, healthy dining, beauty, skin care, hair care — this is the issue you don’t want to miss. It will be mailed to every address in Playa Vista, home to young professionals & families.

Don’t miss this opportunity to reach every home in 90094 on July 15 To reserve space call (310) 463-0633

Elected to serve on November 8, 2016, Supervisor Janice Hahn proudly represents LA County’s 4th District — stretching from Marina del Rey to Diamond Bar and encompassing over 2 million residents — on the Board of Supervisors. Born and raised in LA County, Janice has followed in the footsteps of her father, the legendary LA County Supervisor Kenny Hahn, throughout every step of her public service career. On the Board of Supervisors, she has advanced a people-first agenda and continued her lifelong dedication to lifting up working families. Now in her second term in office, Supervisor Hahn continues to invest in public resources which benefit her constituents the most. She has invested billions into building affordable public housing, improving public parks, renovating local libraries, and more — all while securing the funding necessary to build a series of ambitious transportation projects aimed at easing congestion and revolutionizing the way residents get around. Supervisor Hahn has harnessed the County’s resources to fund services that help residents in crisis get back on their feet. Over the past five years, she has worked tirelessly to end the homelessness crisis, provide legal representation to undocumented residents, and establish LA Found, a program which helps locate older adults living with Alzheimer’s, Autism and dementia who have gone missing as a result of “wandering.” Throughout her time in public service, Supervisor Hahn has continued her commitment to the interests of local working families. She currently lives in San Pedro and enjoys spending time with her five grandchildren. To learn more about Janice Hahn, visit https://hahn.lacounty.gov/