BUSINESS
WEST VALLEY VIEW NEWS | JULY 3, 2019
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Private, in-home yoga comes to the West Valley MAXIMO AGUILAR LAWLOR West Valley View Staff Writer
A local woman’s yoga company recently made its way into the PebbleCreek community, and is now taking the West Valley by storm. Nicole Anne Yoga, a Phoenix-based mobile yoga company since 2017, offers private, in-home yoga sessions. Nicole Fonovich, the company’s owner, said yoga is universal for people who can participate. It brings wellness to the mind, body and spirit, she said. “The benefits of yoga are that it doesn’t matter what age you are; you are able to do one of the many facets of yoga,” Fonovich said. “When you’re a senior, you might have difficulty competing against the 20 or 30 year olds, but for seniors specifically, yoga helps with increased flexibility; helps with anxiety and depression.” Fonovich continued, “(Yoga) releases all the chemicals and hormones, so oxytocin, serotonin, melatonin, all these things that help you feel good naturally. Yoga is a way of unlocking the key to our bodies ability to heal itself — that’s the brilliance of yoga.” According to Nicole Anne Yoga’s website, the company’s mission statement is to be “committed to inner harmony, being helpful and supporting empowerment. We choose to have this show up by our commitment to leading with gratitude, compassion and living with intention. We demonstrate this through selfless service, meeting others where they are, and by practicing what we teach.” Being a longtime swimmer and dancer, Joan Grube, a customer who takes part in private sessions, said she still has a decent amount of flexibility and balance. And for her, yoga is not only good for the body, but good for the soul. “I’m in fairly good shape for someone my age,” Grube said. “I’ve never had the opportunity to pursue yoga. I understand that it’s not only good for preventing old age — I’m stubborn and refuse to get old — and from what I’ve heard, yoga is a good path to take.” Grube continued, “I’ve also heard that (yoga) is an excellent meditative and emotional path to take to de-stress. I can eat ice cream and donuts, but the stress is still there. I’d like another coping mechanism.” As a mobile program, Nicole Anne Yoga is able to provide a detailed and personal experience for all customers. This is something to which Grube is highly attracted.
Yoga instructor Manny Gallegos, left, and student Glenn Grube. (West Valley View photo by Pablo Robles)
“I love the fact that they come to my home,” Grube said. “I like the private attention. I want to see where I am. Look at me and tell me what I can do. I don’t want to get hurt, and I think the fact that they are here focusing on my husband and me, we’re not being put in any danger and they will answer my questions. They can’t do that in a (yoga) studio with over 30 to 40 people.” Grube continued, “I can’t embarrass myself in my own living room. I want to correct my form and assess my needs. I’m comfortable here and relaxed here in my own home. I can walk into a studio but I don’t know who’s sitting next to me, but here the instructors are trained to start at the beginning, see how I progress and go at my speed.” To participants like Grube, yoga is much more than being able to stretch
and try out different positions. Instead, it entails meditation, sound healing and other outlets. This is a common misconception, with Fonovich saying yoga is more accessible than people realize and can cater to people of all backgrounds of life — especially seniors. “Many of our seniors, they have had a surgery, coming from chemotherapy,
or they have been an avid athlete their entire life,” Fonovich said. “This gives them the confidence, the privacy, to cater to their specific needs.” Another large misconception about yoga is that it is meant for people who are already in good shape. Quite the contrary, as Grube said people of any age can participate and benefit. “Senior citizens like us can also do some yoga,” Grube said. “Maybe we can’t put our legs over our heads and we’re not expected to bend like a pretzel, but we can calm down. We can focus on our bodies and push our bodies to do more than perhaps we thought we could.” Starting July 4, all Veterans and active military members will be able to attend all Nicole Anne Yoga events for free. Nicole Anne Yoga provides private yoga/ meditation packages in three, six and 12 sessions, and also provides private life/ health coach sessions in packages of three, six and 12. The company can also be hired for group yoga sessions. For more information on Nicole Anne Yoga’s group events or private, in-home yoga sessions, visit nicoleanneyoga.com.
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